- Snapchat Takes On StitcherAds As Certified Partner
Search & Performance Marketing Daily, Laurie Sullivan - Tuesday, December 22, 2020
StitcherAds is Snapchat's only partner approved for custom overlay templates and offline conversions API, with the goal of driving more in-store sales for advertisers. ...
- One-On-One: Inside Merkle Global CEO Craig Dempster's World
Data & Programmatic Insider, Laurie Sullivan - Monday, December 21, 2020
Craig Dempster, global CEO, Merkle, has worked for the customer experience management company for about 15 years. How he got there seems more serendipitous than he acknowledges. ...
- Search Is Top Channel For Consumers To Discover Brands During COVID-19
Inside Performance, Laurie Sullivan - Monday, December 21, 2020
Some 20% of respondents to a survey discovered new brands through search ads, 19% through offline word-of-mouth, and 18% through social media ads. ...
- Merkle Global CEO Craig Dempster Defines Customer Experience For 2021
Search & Performance Marketing Daily, Laurie Sullivan - Thursday, December 17, 2020
Merkle's Imperatives provide a guidebook focused on strategies that competitive organizations need to adopt around customer experience to prepare for the year ahead. ...
- Mediafly Debuts Tool To Track Performance Of B2B Seller-Generated Content
Email Marketing Daily, Ray Schultz - Wednesday, December 16, 2020
Mediafly, a provider of sales technology, says companies need to send the right content at the right time or they will lose sales. ...
- Amazon Partners With Twitter To Deliver Tweets In Its Cloud Infrastructure
Search & Performance Marketing Daily, Laurie Sullivan - Tuesday, December 15, 2020
The deal marks the first time Twitter has leveraged the public cloud to scale its real-time service, and will support timelines to provide the infrastructure for the delivery of millio ...
- IAB 2021: Media Buyers Focus On Performance, View Data Privacy, Ad Tracking As Top Challenges
Search & Performance Marketing Daily, Laurie Sullivan - Wednesday, December 16, 2020
Cause-related and mission-based advertising rose late in Q1 and in Q2 2020, while marketers latched on to performance marketing in Q3, the IAB report found. With representatives from brands a ...
- Inside LinkedIn's Big Strategy -- Bigger Than Product Pages
Inside Performance, Laurie Sullivan - Tuesday, December 15, 2020
LinkedIn's aspirations are much greater than being a passive platform for companies to connect with people. The vision will see the company transform into a digital storefront for B2B produ ...
- Global Head Of IBM Watson Advertising Dubs 2021 The Year Of Evolution
Data & Programmatic Insider, Laurie Sullivan - Monday, December 14, 2020
Sheri Bachstein, global head of IBM Watson Advertising and The Weather Company, believes 2021 will see more advanced technologies such as AI and AR come into play across a varie ...
- Bye-Bye Superhero 'F' - Foursquare Gets A Redesign
Inside Performance, Laurie Sullivan - Friday, December 11, 2020
If Foursquare's Superhero "F" could talk, it might say "the brand's technology has become much more sophiticated then in the past as it supports enterprise companies with a variety ...
- Montgomery, Millard Join LoopMe Data Advisory Board
MAD, Larissa Faw - Thursday, December 10, 2020
The Board meets quarterly to discuss the industry and to deliver strategic guidance to the company and its board of directors. ...
- YouTube Videos Dominate Top Google Search Results With Unexpected Differences
Inside Performance, Laurie Sullivan - Thursday, December 10, 2020
A study of YouTube video rankings in Google reveals how often YouTube videos are top-ranked in Google search results, and major differences in Google's and YouTube's ranking algorithms. ...
- Avis Finds Surprising Opportunity With Performance Data, Analytics During COVID-19
Search & Performance Marketing Daily, Laurie Sullivan - Wednesday, December 9, 2020
Avis made a pledge promise and formed partnerships, Alex Sutton III, digital acquisition director, said during the Search & Performance Insider Summit, Day One. ...
- Marketers Unprepared For Changes To Come In 2021, Studies Show
Inside Performance, Laurie Sullivan - Wednesday, December 9, 2020
What will it take for consumers to return to shopping in-store? A study by BlueVenn found a small percentage would avoid shopping in-store until they had the COVID-19 vaccination. ...
- Visual Programmatic Tool Gives Publishers Transparency To Support Brand Safety
Search & Performance Marketing Daily, Laurie Sullivan - Tuesday, December 8, 2020
Publishers on Tuesday gained a visual programmatic transparency tool from GeoEdge, allowing them to monitor discrepancies that can appear in appropriate and safe ads. ...
- Centro Becomes First DSP To Integrate With OpenWeb, Keeps 'Conversations Civil'
Search & Performance Marketing Daily, Laurie Sullivan - Friday, December 4, 2020
The partnership gives Centro the ability to deliver programmatic ads to 1,000 premium publishers. ...
- Advertisers Gain Unique Ability For Consumers To Choose Their Ads On Publisher Sites
Search & Performance Marketing Daily, Laurie Sullivan - Thursday, December 3, 2020
In a rare move, consumers will gain the opportunity to choose the ads they want to see, thanks to Into-It, a startup founded by a tech entrepreneur. "We don't ne ...
- LinkedIn Sued Over Incorrect Ad Metrics
Digital News Daily, Wendy Davis - Wednesday, December 2, 2020
"LinkedIn has systematically inflated ad metrics in its favor, which has enabled it to overstate the quality of its audiences, the quality of its ad inventory, and the engagement fr ...
- The Price Of Content-Related Keywords, Features Of Best-Performing Texts
Inside Performance, Laurie Sullivan - Thursday, December 3, 2020
SEMrush's report analyzes data on Google, Twitter and other platforms as well as visits, backlinks and social shares and the correlation between metrics and elements such as text length, headline ...
- Verizon Media Unveils 'Cookieless' ID To Replace Third-Party Ones
Search & Performance Marketing Daily, Laurie Sullivan - Tuesday, December 1, 2020
Verizon Media on Tuesday launched a cookieless ID for the ad industry, as marketers and publishers search for alternatives to identity solutions for advertisements and monetization. ...
- Forecast: Digital Ad Spending To Grow, Print Will Stabilize
Publishing Insider, Rob Williams - Tuesday, December 1, 2020
Online display ads will see spending growth of 10%, although social media and online video will drive most of those gains. ...
- Facebook Reportedly In Talks To Acquire Customer Service Social Commerce Startup Kustomer
Search & Performance Marketing Daily, Laurie Sullivan - Monday, November 30, 2020
Facebook is reportedly nearing a deal to acquire a platform specializing in customer service that will value the startup -- Kustomer -- at a little more than $1 billion. ...
- Video Ads Rock Online, Adobe Predicts Cyber Monday Will Pull In $10-12 Billion
Inside Performance, Laurie Sullivan - Monday, November 30, 2020
Adobe Insights data estimates this year's Cyber Monday will become the largest online sales day in history, generating $10.8 billion to $12.7 billion online -- at least $13 million spe ...
- Facebook Conversion-Lift Tool Suffered Glitch
Inside Performance, Laurie Sullivan - Friday, November 27, 2020
Now Facebook admits its conversion-lift tool suffered a glitch that reportedly affected thousands of ads between August 2019 and August 2020. The mishaps shouldn't occur in an industry with sophisticat ...
- Amazon Steps Up Actions To Tackle Sale Of Counterfeit Goods On Its Platform In U.S., Europe
Search & Performance Marketing Daily, Laurie Sullivan - Wednesday, November 25, 2020
Amazon this week launched several initiatives to crack down on trademark issues and counterfeiting across its marketplace. ...
- German Automotive Engineer Brings DOOH Advertising Platform To U.S., Links To Digital
Search & Performance Marketing Daily, Laurie Sullivan - Tuesday, November 24, 2020
UZE Mobility, a mobile marketplace platform for OOH advertising, has debuted in the U.S. The company believes advertisers can offset delivery cost by allowing brands to buy media online, r ...
- Atypical Shopping Patterns For Black Friday May Point To A Recovery
Search & Performance Marketing Daily, Laurie Sullivan - Monday, November 23, 2020
To minimize shopper traffic in brick-and-mortar locations on Black Friday, retailers are staggering deals and discounts, which could help with recovery in the U.S. ...
- Google Search Comprehends More -- How Much More?
Inside Performance, Laurie Sullivan - Monday, November 23, 2020
What if between every question the person in conversation lost their train of thought and forgot the topic? That's kind of what would happen in Google Search until recently. ...
- COVID-19 Triggers Innovations In Executing Attribution & Analytic Models
MAD, Tony Jarvis - Friday, November 20, 2020
The "real time" or close-to-real-time results provide the cornerstones to adjusting any marketing dimensions to more rapidly support optimizing ROI and/or brand equity. ...
- Predicting Creative Performance Moves Campaigns Into 2021
Search & Performance Marketing Daily, Laurie Sullivan - Friday, November 20, 2020
"No amount of experience or practice could have prepared marketers in the industry for what it went through in 2020 or 2021," said Pattern89 CEO R.J. Talyor. "It has ...
