- FTC Unseals Allegations Against Facebook, Including Monthly User Data
Digital News Daily, Wendy Davis - Wednesday, September 8, 2021
The FTC on Wednesday unsealed a host of previously secret material involving Facebook, ranging from information about the company's monthly users to details about prior acquisitions. ...
- Tinuiti Wants CMOs To 'Rethink' Advertising And Marketing, Launches First Ad Campaign
Search & Performance Marketing Daily, Laurie Sullivan - Wednesday, September 8, 2021
Tinuiti launched a branding campaign that asks CMOs to rethink advertising and marketing and the way they prioritize pressing issues, from data privacy to walled gardens. ...
- Is There Value In A One Media Currency System?
TV Watch, Wayne Friedman - Tuesday, September 7, 2021
There are many who are thinking about a one-currency system - or what Nielsen One is positioned to be. ...
- LinkedIn Urges Judge To Toss Lawsuit Over Ad Metrics -- For Good
Digital News Daily, Wendy Davis - Thursday, September 2, 2021
LinkedIn is urging a federal judge to dismiss claims brought by TopDevz and recruiting platform Noirefy over erroneous metrics. ...
- Apple Mail Privacy Protection Deadline Looms
Inside Performance, Laurie Sullivan - Friday, September 3, 2021
After Apple rolls out iOS changes to its Mail Privacy Protection feature, Phrasee CEO Parry Malm expects more marketers will use the scoring system his company developed to provide ...
- OTT Platforms' Ad Spend Increased 47% In 2021
Search & Performance Marketing Daily, Laurie Sullivan - Thursday, September 2, 2021
MediaRadar released its year-over-year report Thursday on the amount video-streaming platforms spent overall on marketing themselves in 2020 and 2021. ...
- How Loyal Are Your Customers?
Inside Performance, Laurie Sullivan - Thursday, September 2, 2021
As new tools and technologies are continually introduced, businesses have an opportunity to improve loyalty. But I hear that branded keyword search is on the decline. ...
- Small Businesses Boosting Digital Ad Spend, But Not Seeing Benefits
Digital News Daily, Colin Kirkland - Monday, August 30, 2021
The findings of a study of small business owners suggests a lack of knowledge and/or sophistication is holding them back. ...
- Publishers' Ad Transaction Costs Rise, Despite Shift To Automated Buying: Survey
Search & Performance Marketing Daily, Laurie Sullivan - Tuesday, August 31, 2021
Time-consuming ad trafficking, billing and other manual functions reduce ad profitability and take time that could be used to develop incremental revenue opportunities, a FatTail survey confirms. ...
- No More Video Games During The School Week
Inside Performance, Laurie Sullivan - Monday, August 30, 2021
Think how this new rule will affect advertisers that want to reach their audience in video games. ...
- Consumers Want Personalized Content, Research Suggests Brands Are Having Trouble Delivering It
MediaDailyNews, Colin Kirkland - Monday, August 30, 2021
A new survey takes on the state of content creation and effectiveness in small and large organizations across diverse industries. ...
- As Delta Variant Impacts Marketing Strategy, Change Your Creative Approach
Search & Performance Marketing Daily, Lucas Piazza - Thursday, August 26, 2021
The rise of the Delta variant has thrown a wet blanket on many marketing organizations' post-COVID "new normal" re-opening strategies. ...
- Walmart Launching DSP With The Trade Desk, Will Connect Online With In-Store
Search & Performance Marketing Daily, Laurie Sullivan - Wednesday, August 25, 2021
Walmart Connect, the retailer's media arm, will launch a demand-side platform with The Trade Desk this fall to connect brands with the retailer's customers using ad technology. By connecting a ...
- Knowing Why, Where, And How To Turn Search Rank To Revenue
Search & Performance Marketing Daily, Jim Yu - Wednesday, August 25, 2021
SEO is not one size fits all. What works for one keyword group may not work for another. Here's why. ...
- What Nielsen MRC Accreditation Hiatus Means for Advertisers - Not Much
MediaDailyNews, Lisa Niemeyer - Tuesday, August 24, 2021
Advertisers must protect their investments and hold partners accountable to the deals that were made. Here are a few things to keep in mind. ...
- What's On The Mind Of LiveRamp President Warren Jenson?
Data & Programmatic Insider, Laurie Sullivan - Monday, August 23, 2021
Jenson has worked directly with legendary entrepreneur Jack Welch, and Amazon Founder Jeff Bezos. His career as CFO began while working with Welch at GE. ...
- Marketers Confused About Performance Marketing Vs. Growth Marketing
Inside Performance, Laurie Sullivan - Monday, August 23, 2021
To succeed today, 3Q Digital believes more marketers must rely on growth marketing. To determine how marketers think, the agency surveyed marketing leaders in the retail, technology/Software-as-a Service, financial service ...
- Study Indicates Ads Placed In News Media -- Especially Print -- Outperform Social
MediaDailyNews, Colin Kirkland - Friday, August 20, 2021
The cross-platform analysis found that while ads in both print and digital news publications perform better than ads in social media channels, print ads had a much greater memory impa ...
- Google Will Allow Advertisers To Adjust Conversion Values In Smart Bidding
Search & Performance Marketing Daily, Laurie Sullivan - Thursday, August 19, 2021
Some conversions are more valuable than others. Expressing these values can help marketers optimize campaigns and evaluate performance based on goals that matter most to the business. ...
- NP Digital Appoints Canvas Worldwide, iProspect Execs To Strategic Roles Amid Rapid Expansion
Search & Performance Marketing Daily, Laurie Sullivan - Friday, August 20, 2021
Performance marketing agency NP Digital made two strategic new hires recently, as the company continues to see rapid growth. ...
- Advertisers Beef Up Claims Against LinkedIn Over Inflated Metrics
Digital News Daily, Wendy Davis - Wednesday, August 18, 2021
"Rampant bot and other fraudulent activity on LinkedIn's platform mean that advertisers regularly pay for fake clicks," TopDevz and Noirefy allege in a revised complaint. ...
- CMO-CIO Relationship Needs Tightening To Improve Performance: CMO Council Report
Search & Performance Marketing Daily, Laurie Sullivan - Tuesday, August 17, 2021
The findings suggest only 1 in 4 marketing organizations say they have a "very effective" CMO-CIO working relationship -- which ties directly to better performance. ...
- Gen Z Organic Chatter, Snapchat Can Now Track Trending Topics
Inside Performance, Laurie Sullivan - Tuesday, August 17, 2021
Snapchat now gives marketers a glimpse into organic trending topics such as keywords and moments most relevant to its users through chatter. Users typically range between 13 and 24 yea ...
- Iggy Pop Becomes Face Of Unagi Electric Scooters
Inside Performance, Laurie Sullivan - Friday, August 13, 2021
With a message that highlights individuality, freedom, and liberation from the tyranny of transportation frustrations, Unagi and its new spokesperson aim to demonstrate that Unagi's scooters are unlike any ride-shari ...
- Model B Creates Way To Identify Audiences To Target Through Search, Social
Search & Performance Marketing Daily, Laurie Sullivan - Thursday, August 12, 2021
The technology creates segments to target through "translation technology" that allows marketers to buy audiences through disparate platforms that never communicate with each other, then optimizes it against audience performan ...
- MRC: Nielsen 'Hiatus' Requires Approval
Television News Daily, Wayne Friedman - Thursday, August 12, 2021
The MRC says its full board needs to review Nielsen's request. The MRC says the hiatus request is for a temporary period, to be used "outside the normal MRC aud ...
- BrightEdge Creates Next-Gen SEO Engine To Meet Demands Of Each Industry
Search & Performance Marketing Daily, Laurie Sullivan - Wednesday, August 11, 2021
BrightEdge on Wednesday announced the release of a new engine, a suite of products aimed at changing the way marketers look at SEO, according to the industry -- especially ...
- Marketing's Tech-tonic Shift: 90% Have Changed Their Digital Strategies
Email Insider, Ray Schultz - Wednesday, August 11, 2021
This year's State of Marketing report from Salesforce shows significant changes in how brands conduct business following the pandemic. ...
- Automakers Spend Big On Olympics TV Ads
Marketing Daily, Tanya Gazdik - Tuesday, August 10, 2021
The Tokyo Olympics garnered the most TV ad impressions (1.7 billion), followed by the NBA Playoffs/Finals (698 million) for automakers. ...
- Identity Resolution In An Ad World Constantly Changing: Report
Search & Performance Marketing Daily, Laurie Sullivan - Monday, August 9, 2021
Improving ROI and effectiveness of marketing, customer satisfaction, and privacy safeguards to reduce compliance or regulatory risk are the top objectives for the next 12 months, according to the compani ...
