- Independent Agency of the Year: PMG
Agency of the Year, Joe Mandese - Tuesday, January 5, 2021
"Being agile has really worked well for us, and the biggest difference now is that we're not just talking to CMOs, but to the CEOs and CFOs too. It's n ...
- Survey: 46% Of SMBs Believe Recovery Will Start In June
Search & Performance Marketing Daily, Laurie Sullivan - Tuesday, January 19, 2021
More small and medium-sized businesses expect to increase their marketing efforts this year. Those planning to spend more will increase media buying by 35%, according to data released Tuesday ...
- Dentsu Merging iProspect, Vizeum To Form New Full-Service Media Agency
MAD, Steve McClellan - Thursday, January 14, 2021
The new media agency will integrate Vizeum's media strategy/planning, storytelling, and brand-building capabilities with iProspect's digital expertise, audience knowledge, and performance focus. It will be led by Global President Aman ...
- Media All-Star: Peter Sedlarcik
MediaPost All Stars, Joe Mandese - Monday, January 4, 2021
As much as the industry's focus on data has changed, Peter Sedlarcik says he remains focused on the role media plays in activating consumers on behalf of his clients' bra ...
- Silver Screen Finds Silver Lining, Nielsen's: Cinema Integrates Improved Currency Into Old Partner
MediaDailyNews, Joe Mandese - Wednesday, January 13, 2021
The cinema ad industry is getting a jumpstart on 2021, announcing a new and much improved measurement service that will also be integrated into Nielsen's dashboards and printed reports ...
- L'Oreal China Taps Publicis For Media Planning And Buying, Cites 'Bespoke Agency Solution'
MediaDailyNews, Joe Mandese - Tuesday, January 12, 2021
L'Oreal China has named Publicis Groupe its media planning and buying agency in China. The assignment, which is a three-year contract, begins early this year. ...
- Wavemaker Ripples Across Pond, Lands ViacomCBS International
MediaDailyNews, Joe Mandese - Tuesday, December 22, 2020
GroupM's Wavemaker has landed a high-profile media account, ViacomCBS Networks International's global media AOR. The assignment, effective Feb. 1, includes media-buying and planning for the company's entire portfolio of line ...
- IAB Finds Most 2021 Ad Budgets Either 'Ballpark' Or Flexible
Research Intelligencer, Joe Mandese - Tuesday, December 15, 2020
Only 10% of advertisers and agency media planning and buying executives surveyed by the IAB last month say their ad budgets for 2021 are firm for the entire year, whi ...
- GroupM Names Gerhart Mindshare Global CEO, Succeeds Emery, Who Was Ousted In October
MediaDailyNews, Joe Mandese - Thursday, December 10, 2020
GroupM has named Adam Gerhart Global CEO of Mindshare, effective January 2021. Gerhart, who has been U.S. CEO since 2016, will continue in that dual role until a successor ...
- NBCU Opens All Digital Inventory To Local Marketers
Television News Daily, Wayne Friedman - Thursday, December 10, 2020
For the first time, NBCU will open up premium opportunities across Peacock, YouTube, and Apple News to regional advertisers. The move doubles the amount of digital and streaming inventory availab ...
- Media 'Planning'? Really?
Marketing Daily, Dave Edelman - Tuesday, December 1, 2020
Media campaigns can no longer be managed sequentially. But they absolutely do need to be managed -- every day, relentlessly, across dozens of channels. ...
- Omnicom's SSCG, Nielsen Co-Develop First-Of-Its-Kind Planning Tool
Mediapsssst, Richard Whitman - Tuesday, November 24, 2020
The new planning tool, which is exclusive to SSCG, will enable agency strategists to identify the optimal channel mix for client campaigns aimed at healthcare professionals by pharma and oth ...
- Mediaocean Automates Local TV Pre-, Post-Buys
Television News Daily, Wayne Friedman - Tuesday, November 17, 2020
Mediaocean is automating local TV media-planning and media-buying tools, improving workflow to better compete with digital and other media platforms. New automated features for pre- and post-buy media tasks wi ...
- Heineken Unveils New Agency Structure: Consolidates Media At Dentsu, Creative At 'Le Pub'
MediaDailyNews, Joe Mandese - Wednesday, November 4, 2020
For Dentsu, the structure represents a consolidation of all of Heineken's media planning and buying services effective Jan. 1. ...
- Citing 'Unparalleled Changes' During 2020, IPG Mediabrands Launches Reprise Commerce Unit
MediaDailyNews, Joe Mandese - Thursday, October 29, 2020
IPG Mediabrands performance marketing agency Reprise this morning unveiled a new ecommerce specialist unit. The aptly named Reprise Commerce, combines Reprise's traditional ecommerce media planning and buying expertise with ...
- Do Consumers Want To See COVID-19 Mentioned In Holiday Ads?
Inside Performance, Laurie Sullivan - Thursday, October 15, 2020
In a study, 64% of consumers said they're as or more excited about the holidays, 42% said holiday ads should mention COVID-19, 57% want ads to make them happy, a ...
- Madison Ave. Endorses Biden, Projects Him Winning Two-To-One
Marketing Politics Weekly, Joe Mandese - Thursday, October 15, 2020
By a margin of nearly two-to-one, ad executives -- both advertisers and ad agency media buyers -- believe Joe Biden will win the 2020 presidential election. That's the finding ...
- NBCU's Yaccarino Promoted To Chairman, Global Advertising, Partnerships
Television News Daily, Wayne Friedman - Monday, October 12, 2020
Yaccarino will head an effort to create a new data strategy unit -- a unified, "privacy safe identity" platform, and will help NBCU work more seamlessly under its new O ...
- Google Third-Party Verification Launches With Integral Ad Science, HP As Beta Customer
Inside Performance, Laurie Sullivan - Thursday, October 1, 2020
A new metric allows marketers to see which ads were blocked and provides a central view alongside all their media and creative performance data. ...
- Spark Foundry Hearts Media Training 'Academy' Developed With Sales-Side Partner
MediaDailyNews, Joe Mandese - Friday, September 25, 2020
In an unusual collaboration, Publicis Media's Spark Foundry has turned to a supplier of media to train and educate its staff on how to plan and buy its medium. T ...
- Walmart Strikes TV Measurement, Analytics Deal With 605 To Expand Ad Initiatives
Search & Performance Marketing Daily, Laurie Sullivan - Thursday, September 24, 2020
605, a platform for TV measurement and audience analytics, has formed an agreement with Walmart to support the retailer's TV ad initiatives with data via its 605 PLATF0RM. ...
- Google Display & Video 360, Campaign Tools Improve Forecasting, Measurement For CTV, Video Ads
Search & Performance Marketing Daily, Laurie Sullivan - Wednesday, September 16, 2020
Google on Wednesday introduced a series of tools in Display & Video 360 and Campaign Manager to help advertisers increase awareness, improve forecasting and measurement on TV and video ...
- CPG Brands Weigh In On COVID-Related Behavior Changes
MediaPost Connect, Nina Lentini - Friday, August 28, 2020
Before MediaPost's Brand Insider CPG Summit took place Aug. 18, we asked attendees a series of questions to gauge their advertising behavior. ...
- Buying Biden: Politics Is About To Eat The Internet
MediaPost Connect, Nina Lentini - Friday, August 28, 2020
Most money will be going into video because it is the best medium to persuade, according to Erica Monteith, SVP, Paid Media at GMMB, the largest Democratic consulting firm. ...
- Crunching The Map: Crunch Fitness's Geo-Targeting Workout
MediaPost Connect, Nina Lentini - Friday, August 28, 2020
Earlier this year, Crunch Fitness was hitting what its head of marketing and branding calls "a really good rhythm." Then COVID-19 hit. ...
- Kraft Heinz Awards Carat Media Duties Outside The U.S.
Mediapsssst, Richard Whitman - Friday, August 28, 2020
Kraft Heinz confirmed the news late Friday, but noted that both of its new media assignments are subject to approval, as they have not yet been finalized. ...
- Reckitt Benckiser Retains Zenith, Adds Hearts & Science To U.S. Media Roster
MAD, Larissa Faw, Steve McClellan - Monday, August 24, 2020
Publicis Media's Zenith retained the largest portion of the assignment with close to $300 million in annual expenditures. H&S was awarded planning and buying duties for the company's nutrition busine ...
- Then And Now: How The Pivot To Virtual Insider Summits Is Working Out
MediaPost Connect, Nina Lentini - Friday, August 14, 2020
Seth Oilman, our VP of Sales & Marketing, has overseen and attended hundreds of our summits. We sat down with him to discuss how the company has pivoted to crea ...
- Here Are The Ways Brands And Publishers Are Coming Out Ahead During COVID
MediaPost Connect, Nina Lentini - Friday, August 7, 2020
Our virtual events have been a mother lode of information on how to embrace the hardship, find out what consumers need, and move forward with new business models and med ...
- Making Better Sense of Lower-Funnel Metrics With Media-Planning Forecasts
MAD, Raghu Siddani - Monday, July 27, 2020
Why bother with a forecast? Because when done effectively, it can result in critical and quantifiable benefits but requires careful attention to detail and significant data discipline. ...
