- Samba TV Hires Kris Magel To Build First-Party Data Business
Television News Daily, Wayne Friedman - Wednesday, July 28, 2021
Magel will build partnerships with a focus on the industry trend of using first-party data as a new currency for media planning and measurement, according to the company. ...
- Ad-Tech Startup Launches Carbon Tag, Utilizes Tree-P-M Model
MediaDailyNews, Joe Mandese - Wednesday, July 21, 2021
In what may well be an industry first, an ad-tech startup has launched a "green" tag to offset the carbon footprint of digital campaigns. It utilizes a "tree-P-M" model th ...
- ENGINE Lets Ad Media Buyers Build, Target Profiles In One Platform
Search & Performance Marketing Daily, Laurie Sullivan - Thursday, July 15, 2021
It launches with an undisclosed agency client to help media buyers build and target audiences efficiently. ...
- Dentsu Creates Global Chief Product Officer Role For Media, Taps Doug Ray To Fill It
MediaDailyNews, Joe Mandese - Thursday, July 8, 2021
Dentsu International has promoted Doug Ray to Global Chief Product Officer of Media, a new role making him responsible for the vision and delivery of the "media product roadmap" f ...
- GroupM Enters Long-Term Deal With Kantar For U.K. Media-Planning Data
MediaDailyNews, Joe Mandese - Tuesday, July 6, 2021
WPP's GroupM U.K. unit has signed a new, long-term deal to use Kantar's Great Britain TGI (Target Group Index) consumer survey data. The data, which is akin to MRI and/ ...
- 5 Reasons to Keep Traditional Media In The Mix
Marketing Insider, Andy Ehlen - Wednesday, June 23, 2021
Digital is on the rise, but traditional still offers strategic advantages to level up media plans. ...
- Media-Planning Software Provider Telmar Unveils Cookie-less Identity Targeting Partnership
MediaDailyNews, Joe Mandese - Tuesday, June 22, 2021
Telmar, a leading provider of media-planning and buying software and data to ad agencies, this morning announced it is offering a cookie-less identity data solution developed by ID5 to he ...
- What The Heck Happened In OOH? A Post-Cabal Analysis With Agency672's Daniel Wilkins
MediaDailyNews, Tony Jarvis - Friday, June 18, 2021
Wilkins characterized the OAAA's handling of the matter, resulting in Kym Frank's removal as Geopath president, as a "monumental PR screw-up." ...
- Spark Foundry Named Fox's Media Agency: No, Not THAT Fox
MediaDailyNews, Joe Mandese - Thursday, June 17, 2021
The U.K. offices of Publicis Media's Spark Foundry have been named the media-planning and buying agency in the U.K. for Fox's sweets, a century-old British confectionary brand owned by Val ...
- Publicis To Support American Family, The General For U.S. Media Strategy, Planning, Buying
Search & Performance Marketing Daily, Laurie Sullivan - Monday, June 14, 2021
American Family Insurance and The General have selected Publicis to support their U.S. media strategy, planning and buying. The team, led by Performics, will serve digital and traditional media, a ...
- The Challenge Of 'Attention' Measurement
MediaDailyNews, Tony Jarvis - Monday, June 7, 2021
In a June webinar exploring what metrics should be used as media trading currency, Lumens Research Managing Director Mike Follett discussed how advertising works based on Lumen's proprietary eye-tracking stu ...
- Horizon's Night Market Hosts Second 'eCommFronts,' Emphasis On Virtual
MediaDailyNews, Joe Mandese - Wednesday, June 2, 2021
Night Market, Horizon Media's ecommerce specialist unit, will host its second annual "eCommFronts" June 22 and 23, and like the first one held last year, it will be a virtu ...
- Cigna Consolidates Most Of Its Marketing Services Account With IPG
MAD, Steve McClellan - Tuesday, May 25, 2021
Cigna's new agency of record at IPG, dubbed "Team Unleash," will be in place on July 1, 2021. Cigna spent $180 million on measured media last year according to agen ...
- Labelium Launches New Entertainment-Focused Media Planning And Buying Service
Mediapsssst, Richard Whitman - Tuesday, May 25, 2021
Labelium Play is designed to integrate brands into video, audio and gaming platforms such as YouTube, Spotify and Twitch. ...
- Beyond Brand Safety: Today's Most Important Standard is Brand Integrity
MAD, Yale Cohen - Wednesday, May 19, 2021
To help the industry start to think in this way, a new set of standards are required to help advertisers and agencies think about how to maintain Brand Integrity througho ...
- D2C Brands Tune-In to Primetime
The MediaPost Cases, Lisa Singer - Friday, June 4, 2021
TV's lower ad prices and higher available inventory enabled digital-first advertisers not only to test TV but to test some of primetime's most popular shows. Learn how testing and changi ...
- Univision Upfront: Pushing More English-language Marketers To Advertise
Television News Daily, Wayne Friedman - Tuesday, May 18, 2021
Over 80 new brands have run campaigns on Univision this year. ...
- Only One Upfront Had TV's Man Of The Hour: David Zaslav
TVBlog, Adam Buckman - Wednesday, May 19, 2021
Zaslav is credited with choreographing this week's blockbuster deal in which the media properties of Discovery Inc. and WarnerMedia will be combined. ...
- One Of These Things Is Not Like The Other: Vice Calls To End 'Data Discrimination'
MediaDailyNews, Joe Mandese - Thursday, May 6, 2021
In what may be the most compelling argument yet to finally end the ad industry's practice of targeting media audiences based on demographic composition, Vice Media Group Wednesday made t ...
- Premium Programmatic Will Rise As Cookies Crumble, Data From FatTail Suggests
Search & Performance Marketing Daily, Laurie Sullivan - Wednesday, April 28, 2021
Publishers are betting on the rise of automated deals offering the scale and benefits of RTB-based, open-auction transactions with the same level of granularity and control that both buyers a ...
- WPP Merges GroupM, WT Data Units To Form New Data Consultancy
MAD, Steve McClellan - Tuesday, April 27, 2021
The company, dubbed Choreograph, will operate within GroupM and offer services including audience insights and planning, private identity solutions, AI-based media optimization and predictive
analytics. ...
- Consumers Say Digital Video, CTV Ads Influence Travel Decisions
Video Insider, Karlene Lukovitz - Tuesday, April 27, 2021
Professionally produced ads were found to be more effective in driving travel-related actions than UGC in a survey from SSP Magnite. ...
- IAB: Ad Budgets Being Reviewed Less Frequently, Confidence Soars
Research Intelligencer, Joe Mandese - Thursday, April 22, 2021
In a healthy leading indicator of the U.S. ad industry recovery, ad execs -- both advertisers and media planners and buyers -- say they are reviewing their ad budgets mu ...
- Linear TV Means Antiquated Media Planning
Marketing Insider, James Flynn - Tuesday, April 20, 2021
As advertisers begin to move larger amounts of budget from linear into OTT, they need a way to reconcile spot value between these two systems. ...
- Founders Of GoTo.com, OpenX Launch CTV Media-Buying, Performance Platform Based On Search
Search & Performance Marketing Daily, Laurie Sullivan - Tuesday, April 6, 2021
tvScientific, a TV ad-tech company, on Tuesday launched an end-to-end CTV buying and attribution system geared toward digital marketers that value performance media. ...
- McDonald's Taps Canvas WW, Lopez Negrete For Hispanic Media Strategy Duties
MAD, Larissa Faw - Wednesday, March 31, 2021
The remit includes all Hispanic media communications within the U.S., including planning, strategy and consumer insights. ...
- MediaCom Promotes Lim To Chief Planning Officer
People on the Move, Steve McClellan - Wednesday, March 31, 2021
MediaCom U.S. announced today that Jason Lim has been promoted to the new role of Chief Planning Officer. He’ll report to Sasha Savic, U.S. CEO of MediaCom. In this new ...
- The Simple 4th Ave. Market Equation: Don't "Leverage" Community -- Invest In It
Brand Insider, Steve Smith - Friday, March 26, 2021
4th Ave. Market is a two-year-old D2C grounded in a century-old tradition and business model. The e-retail platform for hair, beauty and personal care products for consumers of color ...
- Media-Bias Chart Provides In-Depth View, Greater Control For Media Buys Based On Brand Values
Search & Performance Marketing Daily, Laurie Sullivan - Friday, March 19, 2021
Ad Fontes Media is releasing a premium version of its media-bias chart to help advertisers determine where to buy media based on brand values. The list names hundreds of onli ...
- NBCU's One Platform Offers 'Clean Rooms' For Data, Identity Graph
Television News Daily, Wayne Friedman - Monday, March 22, 2021
For the first time, NBCU will be offering "self-service" access to its linear and digital data in new secure environments. ...
