- ARF Study Finds Sales, Not Branding Metrics, Are Top Advertising 'KPI'
MediaDailyNews, Joe Mandese - Tuesday, March 31, 2020
If there was any doubt that the advertising world has shifted from branding to performance as its chief "KPI," or key performance indicator, it should be laid to rest by ...
- Manchester City Searching For New Media Agency
Around the Net In MAD London, Sean Hargrave - Tuesday, March 24, 2020
Manchester City is seeking to replace its media agency PHD Manchester which it split with back in October, "Campaign" reports. ...
- Businesses Unprepared For COVID-19 Crisis
Marketing Daily, Tanya Gazdik - Thursday, March 19, 2020
The survey indicates 83% are "moderately" or "extremely" concerned about the potential impact of the virus on their companies. ...
- MRC Re-ups Accreditation For 'Survey Of The American Consumer,' Industry's Core Media Planning Source
MediaDailyNews, Joe Mandese - Tuesday, February 18, 2020
The Media Rating Council (MRC) has voted to continue accrediting MRI-Simmons' Survey of the American Consumer, a multimedia, lifestyle and product usage survey that remains the core media planning source ...
- Millennials Favor Facebook, Instagram; TikTok Is Least-Used
Video Insider, Karlene Lukovitz - Tuesday, February 11, 2020
Millennials -- particularly women -- are heavy Instagram users, but like other age groups, Facebook is their most-used platform. Seventy percent use Facebook daily vs. 70% for Instagram and 66% ...
- Q&A With A&W's Liz Bazner
MediaPost Connect, Nina Lentini - Monday, March 2, 2020
The director of digital at A&W Restaurants will present a case study on building the cost-per-visit media plan at our Brand Insider Summit QSR Feb. 16 - 19 in Scottsdale, ...
- 605 Intros 'Bring Your Own Data' App For National Cross-Platform TV
Digital News Daily, Karlene Lukovitz - Thursday, February 6, 2020
The new web-based app, to be piloted by Discovery and AMC Networks, allows media buyers and networks to combine their own viewership datasets with 605's data on 21 million U.S. ...
- IPA Tells Agencies To Remember Not All Media Needs To Be Digital
Around the Net In MAD London, Sean Hargrave - Tuesday, February 4, 2020
The IPA has unveiled research which it claims shows agencies they need to have a more diverse attitude to media. "The Drum" reveals the statistics show that while all ages ...
- Zoopla Looking For A New Media Agency
Around the Net In MAD London, Sean Hargrave - Monday, February 3, 2020
Property website Zoopla has called a media review." Campaign" has discovered that the incumbent, Goodstuff Communications, will not be repitching. ...
- IPG Mediabrands Signs Up For Nielsen Podcast Service, Signaling Milestone As An Ad Medium
MediaDailyNews, Joe Mandese - Wednesday, January 29, 2020
In a sign of the maturation of podcasting as an advertising medium, IPG Mediabrands has signed up as a subscriber to Nielsen's Podcast Listener Buying Power service. The deal gives ...
- MRI-Simmons Breaks FourthWall, Enables Custom Audiences For Advanced TV Campaigns
MediaDailyNews, Joe Mandese - Tuesday, January 28, 2020
MRI-Simmons, the dominant source for consumer media, lifestyle and product usage data used for media planning on Madison Avenue, has struck a deal with TV set-top data analytics firm FourthWall ...
- Lionsgate To Retain Carat
Around the Net In MAD London, Sean Hargrave - Thursday, January 23, 2020
Film distributor Lionsgate will retain Carat as its media planning and buying agency, "Campaign" reveals. ...
- Burberry Calls Global Media Review
Around the Net In MAD London, Sean Hargrave - Tuesday, January 21, 2020
Burberry has announced a global media review. "Campaign" reveals that ID Comms has been brought in to help with the process. Dentsu Aegis is the incumbent and is repitching for ...
- Diageo Announces Shortlist In Media Review
Around the Net In MAD London, Sean Hargrave - Tuesday, January 21, 2020
Diageo has announced the three companies that will battle it out in its media review. Carat, the incumbent, is on the shortlist and will shoot it out with Publicis Media ...
- Media-Buying Giants On Board MediaPost's 'Forecast'
MediaPost Connect, Nina Lentini - Wednesday, January 15, 2020
CIOs Shelby Saville of Spark Foundry, Jon Stimmel of UM, Matt Sweeney of GroupM, and Catherine Warburton of Assembly will talk about the hyper-fragmentation and oversupply of media options. ...
- 'Media Is Media' Should Guide Campaign Planning
Show Daily, Nina Lentini - Thursday, January 16, 2020
Asked what is missing from today's political campaigns, he said that, "metric-wise, they are so archaic. The way we look at the impact of a program. Using clicks, CTR doesn't ...
- ITV Calls Media Review
Around the Net In MAD London, Sean Hargrave - Wednesday, January 15, 2020
"Campaign" reports that ITV has kicked off a media review, putting Goodstuff Communications on alert. ...
- Costa Coffee Switches Media To MediaCom
Around the Net In MAD London, Sean Hargrave - Tuesday, January 7, 2020
Costa Coffee has switched its media account to MediaCom after a ten-year relationship with Zenith, "Campaign" writes. ...
- Mindshare Wins KFC's UK Media Account
Around the Net In MAD London, Sean Hargrave - Tuesday, December 17, 2019
Mindshare has won a shootout with Zenith to pick up KFC's UK media account, "Campaign" reports. The long-term incumbent was Zenith's sister agency, Blue 449. ...
- Amazon Fire Drops Dataxu, Adds Apple On Smart TVs, As Battle With Roku Intensifies
Video Insider, Karlene Lukovitz - Tuesday, December 17, 2019
The removal of Roku-owned Dataxu from Amazon Fire TV's third-party DSP programmatic buying service means only The Trade Desk and Amazon's own DSP have access to Fire TV's inventory. ...
- UM Retains GoPro Global Media Account
Around the Net In MAD London, Sean Hargrave - Wednesday, December 11, 2019
UM has retained the global media account for GoPro cameras after a competitive pitch, "Campaign" reveals. ...
- AB InBev Media Review Being Labelled 'Punishing'
Around the Net In MAD London, Sean Hargrave - Tuesday, December 10, 2019
Agency executives have complained to "Campaign" that the upcoming AB InBev media review is unfair because it expects agencies to try to undercut each other through an online auction. ...
- 3 Views Of A Segment
Media Insider, Ted McConnell - Thursday, December 5, 2019
When someone says, "We have data," your BS detector should go on high alert. Any data is only as good as the truth it may contain. ...
- GroupM Releases Upbeat Picture Of UK Ad Growth
Around the Net In MAD London, Sean Hargrave - Monday, December 2, 2019
GroupM has revealed upbeat figures for advertising growth, "The Drum" reports. An upward tick of 7.8% this year will be followed by growth of 6.7%, the media agency predicts. ...
- Starcom On Alert As Duracell Calls Media Review
Around the Net In MAD London, Sean Hargrave - Tuesday, November 26, 2019
Publicis Media's Starcom has been placed on alert at Duracell calls a media review, "Campaign" reports. ...
- SunLife Appoints MediaLabs
Around the Net In MAD London, Sean Hargrave - Monday, November 25, 2019
SunLife has handed its GBP30m media account to MediaLabs, "Campaign" reports. The incumbent was All Response Media. ...
- Legal & General Splits Media Account Between Havas And Carat
Around the Net In MAD London, Sean Hargrave - Friday, November 22, 2019
Legal & General has awarded its media brief to Havas and Carat. "Campaign" reveals the retirement half of the business is going to Havas while Carat has the contract for ...
- YouTube Integrates Nielsen TV Data Into Google Reach Planner
Digital News Daily, Karlene Lukovitz - Thursday, November 21, 2019
Planners can now use the tool to compare reach and frequency estimates when various mixes of YouTube and TV are used. YouTube hopes this will help it attract more TV ...
- Twitter Honors Twitter Campaigns By PHD, OMD Clients
MAD, Larissa Faw - Wednesday, November 20, 2019
Twitter collaborated with PHD Global and OMD EMEA to celebrate the best in class campaigns and innovative use of the messaging platform by brands working with those two Omnicom agenc ...
- Carat Wins NIvea UK And Ireland Media Account
Around the Net In MAD London, Sean Hargrave - Tuesday, November 19, 2019
Carat has won Nivea's media account for the UK and Ireland. "Campaign" reveals the Dentsu Aegis-owned agency was up against OMD in a final shootout after the incumbent, WPP's Wavemaker, ...
