- SRDS Launches Tools Fostering Diverse Audience Planning, Buying
Mediapsssst, Richard Whitman - Friday, October 8, 2021
A new platform segments the diverse audiences of thousands of titles while a separate report identifies media controlled by women and minority groups. ...
- Why De-Duplication Is Becoming The New Reach & Frequency
RTBlog, Joe Mandese - Monday, October 4, 2021
I'm seeing creative new data approaches designed to "de-duplicate" audience reach in a way that is reminiscent of the ad market I first began covering in the early 1980s. ...
- Why Media Planning Belongs In Creative Agencies
MAD, Timothée Belanger - Thursday, September 16, 2021
Controlling media planning allows agencies to build communication strategy as well as advertising campaigns. ...
- WFA Study Finds Media 'Capability Gaps'
MAD, Steve McClellan - Wednesday, September 8, 2021
According to the study, there are five areas where multinational marketers are struggling within their media practices. ...
- As Delta Variant Impacts Marketing Strategy, Change Your Creative Approach
Search & Performance Marketing Daily, Lucas Piazza - Thursday, August 26, 2021
The rise of the Delta variant has thrown a wet blanket on many marketing organizations' post-COVID "new normal" re-opening strategies. ...
- TV Network Scheduling Executives Calculate New Episode Math
TV Watch, Wayne Friedman - Tuesday, August 17, 2021
Broadcast TV network executives compete with premium streaming platforms -- including those owned by their own holding companies. ...
- Walmart U.S. Media Account Returns To Publicis Groupe
MAD, Steve McClellan - Friday, August 13, 2021
Walmart has confirmed the results of a six-month review process for the $400 million-plus account. WPP's Haworth handled the business for the past five years. Publicis Groupe's areas of foc ...
- Model B Creates Way To Identify Audiences To Target Through Search, Social
Search & Performance Marketing Daily, Laurie Sullivan - Thursday, August 12, 2021
The technology creates segments to target through "translation technology" that allows marketers to buy audiences through disparate platforms that never communicate with each other, then optimizes it against audience performan ...
- Reintroducing The Illy Brand You Already Know
Brand Insider, Steve Smith - Monday, August 9, 2021
You've seen the Illy brand before. You just may not know it. But with a new and very stylish campaign titled "Welcome on the Road to Happiness," Illy is goi ...
- MediaRadar Debuts Ad Intelligence Tool For Media Planners, Buyers
Inside Performance, Laurie Sullivan - Thursday, August 5, 2021
Free at launch, the tool enables media buyers, planners and marketers to identify and monitor competitors' advertising, product categories and key brands and to create the ideal media mix. ...
- 5 Reasons To Keep Traditional Media In The Mix
Marketing Insider, Andy Ehlen - Monday, August 2, 2021
Digital is on the rise, but traditional still offers strategic advantages to level up media plans. ...
- Samba TV Hires Kris Magel To Build First-Party Data Business
Television News Daily, Wayne Friedman - Wednesday, July 28, 2021
Magel will build partnerships with a focus on the industry trend of using first-party data as a new currency for media planning and measurement, according to the company. ...
- Ad-Tech Startup Launches Carbon Tag, Utilizes Tree-P-M Model
MediaDailyNews, Joe Mandese - Wednesday, July 21, 2021
In what may well be an industry first, an ad-tech startup has launched a "green" tag to offset the carbon footprint of digital campaigns. It utilizes a "tree-P-M" model th ...
- ENGINE Lets Ad Media Buyers Build, Target Profiles In One Platform
Search & Performance Marketing Daily, Laurie Sullivan - Thursday, July 15, 2021
It launches with an undisclosed agency client to help media buyers build and target audiences efficiently. ...
- Dentsu Creates Global Chief Product Officer Role For Media, Taps Doug Ray To Fill It
MediaDailyNews, Joe Mandese - Thursday, July 8, 2021
Dentsu International has promoted Doug Ray to Global Chief Product Officer of Media, a new role making him responsible for the vision and delivery of the "media product roadmap" f ...
- GroupM Enters Long-Term Deal With Kantar For U.K. Media-Planning Data
MediaDailyNews, Joe Mandese - Tuesday, July 6, 2021
WPP's GroupM U.K. unit has signed a new, long-term deal to use Kantar's Great Britain TGI (Target Group Index) consumer survey data. The data, which is akin to MRI and/ ...
- 5 Reasons to Keep Traditional Media In The Mix
Marketing Insider, Andy Ehlen - Wednesday, June 23, 2021
Digital is on the rise, but traditional still offers strategic advantages to level up media plans. ...
- Media-Planning Software Provider Telmar Unveils Cookie-less Identity Targeting Partnership
MediaDailyNews, Joe Mandese - Tuesday, June 22, 2021
Telmar, a leading provider of media-planning and buying software and data to ad agencies, this morning announced it is offering a cookie-less identity data solution developed by ID5 to he ...
- What The Heck Happened In OOH? A Post-Cabal Analysis With Agency672's Daniel Wilkins
MediaDailyNews, Tony Jarvis - Friday, June 18, 2021
Wilkins characterized the OAAA's handling of the matter, resulting in Kym Frank's removal as Geopath president, as a "monumental PR screw-up." ...
- Spark Foundry Named Fox's Media Agency: No, Not THAT Fox
MediaDailyNews, Joe Mandese - Thursday, June 17, 2021
The U.K. offices of Publicis Media's Spark Foundry have been named the media-planning and buying agency in the U.K. for Fox's sweets, a century-old British confectionary brand owned by Val ...
- Publicis To Support American Family, The General For U.S. Media Strategy, Planning, Buying
Search & Performance Marketing Daily, Laurie Sullivan - Monday, June 14, 2021
American Family Insurance and The General have selected Publicis to support their U.S. media strategy, planning and buying. The team, led by Performics, will serve digital and traditional media, a ...
- The Challenge Of 'Attention' Measurement
MediaDailyNews, Tony Jarvis - Monday, June 7, 2021
In a June webinar exploring what metrics should be used as media trading currency, Lumens Research Managing Director Mike Follett discussed how advertising works based on Lumen's proprietary eye-tracking stu ...
- Horizon's Night Market Hosts Second 'eCommFronts,' Emphasis On Virtual
MediaDailyNews, Joe Mandese - Wednesday, June 2, 2021
Night Market, Horizon Media's ecommerce specialist unit, will host its second annual "eCommFronts" June 22 and 23, and like the first one held last year, it will be a virtu ...
- Cigna Consolidates Most Of Its Marketing Services Account With IPG
MAD, Steve McClellan - Tuesday, May 25, 2021
Cigna's new agency of record at IPG, dubbed "Team Unleash," will be in place on July 1, 2021. Cigna spent $180 million on measured media last year according to agen ...
- Labelium Launches New Entertainment-Focused Media Planning And Buying Service
Mediapsssst, Richard Whitman - Tuesday, May 25, 2021
Labelium Play is designed to integrate brands into video, audio and gaming platforms such as YouTube, Spotify and Twitch. ...
- Beyond Brand Safety: Today's Most Important Standard is Brand Integrity
MAD, Yale Cohen - Wednesday, May 19, 2021
To help the industry start to think in this way, a new set of standards are required to help advertisers and agencies think about how to maintain Brand Integrity througho ...
- D2C Brands Tune-In to Primetime
The MediaPost Cases, Lisa Singer - Friday, June 4, 2021
TV's lower ad prices and higher available inventory enabled digital-first advertisers not only to test TV but to test some of primetime's most popular shows. Learn how testing and changi ...
- Univision Upfront: Pushing More English-language Marketers To Advertise
Television News Daily, Wayne Friedman - Tuesday, May 18, 2021
Over 80 new brands have run campaigns on Univision this year. ...
- Only One Upfront Had TV's Man Of The Hour: David Zaslav
TVBlog, Adam Buckman - Wednesday, May 19, 2021
Zaslav is credited with choreographing this week's blockbuster deal in which the media properties of Discovery Inc. and WarnerMedia will be combined. ...
- One Of These Things Is Not Like The Other: Vice Calls To End 'Data Discrimination'
MediaDailyNews, Joe Mandese - Thursday, May 6, 2021
In what may be the most compelling argument yet to finally end the ad industry's practice of targeting media audiences based on demographic composition, Vice Media Group Wednesday made t ...
