- Media Epidemiology
RTBlog, Joe Mandese - Monday, May 11, 2020
One of the most surprising developments surrounding our coverage of the COVID-19 pandemic is the degree to which real-time marketing or media data has become a proxy for epidemiological dat ...
- A Month Into Pandemic, Ad Plans Become Significantly More Disrupted
Research Intelligencer, Joe Mandese - Thursday, May 7, 2020
A month after benchmarking the impact the COVID-19 is having on the advertising plans of U.S. ad executives, the disruption has grown much more pronounced, according to the third wa ...
- Discovery: Q1 Advertising Flat, Q3 Options, Cancellations 'Too Early' To Call
Television News Daily, Wayne Friedman - Wednesday, May 6, 2020
Discovery's Q1 saw U.S. advertising flat at $1.03 billion, with U.S. distribution revenue from pay TV providers up 2% to $708 million. Discovery says U.S. ad gains resulted from prici ...
- Verizon, Pluto TV Ink Deal Across Pay TV, CTV, Mobile; Verizon Media Adds Native To DSP
Digital News Daily, Karlene Lukovitz - Tuesday, May 5, 2020
The Verizon-Pluto TV distribution deal is said to be the first comprehensive one to span all three platforms. Separately, Verizon Media aims to create competitive edge by continuing to expa ...
- Connecting Markets And Business During Pandemic: 'A Haircut For Personal Data?'
MediaDailyNews, Tony Jarvis - Monday, May 4, 2020
ESOMAR, the global voice of the data, research and insights community, moderated its first TV "at home" seminar April 30, covering the status of marketing and media research in ...
- Take It To The Bank: Publicis Guarantees Outcomes Under New 'Pact'
MAD, Larissa Faw - Thursday, April 30, 2020
"The plan has always been to create data-led packages using AI technology, to guarantee outcomes," says Arthur Sadoun, Publicis Groupe Chairman and CEO. The new program for midsized clients wi ...
- Nielsen's Media Business Remains Solid, With Revenues Stable, But Connect Spinoff Delayed
Television News Daily, Wayne Friedman - Thursday, April 30, 2020
Nielsen witnessed stability from its traditional media ratings business in Q1, but its marketing services continued to struggle. It plans to complete the spinoff of Nielsen Global Connect by Novemb ...
- Kantar, VNU Veteran Kent Named CEO At SRDS
MAD, Steve McClellan - Wednesday, April 29, 2020
The appointment comes shortly after SRDS was acquired by Adwanted Group. Kent led Kantar North America and earlier served in a number of roles at VNU including president of V ...
- Why Creatives Will Be Praying Harder Than Most For Growth
London Blog, Sean Hargrave - Wednesday, April 29, 2020
Most are not expecting a bounce-back in the fourth quarter -- and it could be creatives that continue to be hardest hit. ...
- Kantar Reveals Post-Pandemic Planning Data: Finds Consumers Challenged, Embrace Advertising
MediaDailyNews, Joe Mandese - Thursday, April 23, 2020
Kantar has begun re-contacting panelists in its massive TGI media-planning panel to glean explicit insights about how the pandemic is altering consumer attitudes and behaviors. The findings are not surprisin ...
- Out-of-Home Media-Planning Data Reveals Americans Beginning To Travel More
MediaDailyNews, Joe Mandese - Thursday, April 23, 2020
America has already begun "opening up," according to some unique out-of-home media-planning data released today by Geopath and Intermx. The data, which tracks the average number of miles traveled dai ...
- Industry Veteran Calls Out Programmatic
Around the Net In MAD London, Sean Hargrave - Wednesday, April 22, 2020
Manning Gottlieb's Managing Director Nick Manning has a column in "Mediatel" that is well worth reading today. He argues that programmatic advertising isn't working because the industry talks about targeti ...
- Industry Veteran Calls Out Programmatic
Around the Net In MAD London, Sean Hargrave - Wednesday, April 22, 2020
Mannning Gottlieb's Managing Director, Nick Manning has a column in "Mediatel" that is well worth reading today. He argues programmatic advertising isn't working because the industry talks about targeting whi ...
- COVID-19 Spawns First New Media-Planning Segments: 'Nervous' Vs. 'Accepting'
MediaDailyNews, Joe Mandese - Tuesday, April 21, 2020
It's official -- the COVID-19 crisis has spawned the ad industry's pandemic-based media-planning segments. The segments, which were identified as part of a new study fielded by MRI-Simmons, cluster America ...
- Semcasting Develops Free Digital Activity Score To Identify Best Media For Engaging Consumers
Digital News Daily, Laurie Sullivan - Monday, April 13, 2020
Designed to provide measurement around COVID-19, Semcasting has developed a Digital Activity Score to rank online consumers with degrees of engagement to help advertisers get the most from their investmen ...
- AMC Networks Offers Upfront Platform For Agencies, Marketers
Television News Daily, Wayne Friedman - Thursday, April 16, 2020
The "Upfront Connect" site is a client-exclusive platform, which includes "The Screening Room," giving access to full series and previews. ...
- TV On Hold: Fundamental Questions About The Pandemic
TVBlog, Adam Buckman - Friday, April 17, 2020
The question that would appear to override all others about the current pandemic is this one: When will it end? ...
- Five Tips To Pivot Your Media Plan During COVID-19 And Beyond
MediaDailyNews, Sascha Lock - Tuesday, April 14, 2020
The reality is that the rules of the media game and strategy of how to "win" have changed. ...
- The COV-Ad Pandemic, And How To Avoid It
MediaDailyNews, Kevin Ryan - Friday, April 10, 2020
Advertisers are being forced to change the way they are contributing to the world. My suggestion: Be there in the best way possible. ...
- We Need A Counter-Outbreak Of Health Intelligence
MediaDailyNews, Rich Gagnon, Peter Sedlarcik - Tuesday, April 7, 2020
While our industry is just one piece in a global health network, we need to look at this situation as a catalyst for a counter-outbreak of more effective health intellige ...
- Most Ad Execs Project A Second Wave Of Pandemic Cuts Later This Year, Weak Signals For Upfront
MediaDailyNews, Joe Mandese - Monday, April 6, 2020
Three-quarters of ad execs plan to cut the remainder of their 2020 ad spending by 5% or more due specifically to the impact of the pandemic. That's one of t ...
- Ten Big Brands On Board For NBCU's Peacock Launch This Week
Television News Daily, Wayne Friedman - Monday, April 13, 2020
Peacock, which rolls out this week, will be part of NBCU's One Platform media planning/buying service -- which allows marketers to transact in a similar way to how digital med ...
- ARF Study Finds Sales, Not Branding Metrics, Are Top Advertising 'KPI'
MediaDailyNews, Joe Mandese - Tuesday, March 31, 2020
If there was any doubt that the advertising world has shifted from branding to performance as its chief "KPI," or key performance indicator, it should be laid to rest ...
- Manchester City Searching For New Media Agency
Around the Net In MAD London, Sean Hargrave - Tuesday, March 24, 2020
Manchester City is seeking to replace its media agency PHD Manchester which it split with back in October, "Campaign" reports. ...
- Businesses Unprepared For COVID-19 Crisis
Marketing Daily, Tanya Gazdik - Thursday, March 19, 2020
The survey indicates 83% are "moderately" or "extremely" concerned about the potential impact of the virus on their companies. ...
- MRC Re-ups Accreditation For 'Survey Of The American Consumer,' Industry's Core Media Planning Source
MediaDailyNews, Joe Mandese - Tuesday, February 18, 2020
The Media Rating Council (MRC) has voted to continue accrediting MRI-Simmons' Survey of the American Consumer, a multimedia, lifestyle and product usage survey that remains the core media planning sour ...
- Millennials Favor Facebook, Instagram; TikTok Is Least-Used
Video Insider, Karlene Lukovitz - Tuesday, February 11, 2020
Millennials -- particularly women -- are heavy Instagram users, but like other age groups, Facebook is their most-used platform. Seventy percent use Facebook daily vs. 70% for Instagram and 6 ...
- Q&A With A&W's Liz Bazner
MediaPost Connect, Nina Lentini - Monday, March 2, 2020
The director of digital at A&W Restaurants will present a case study on building the cost-per-visit media plan at our Brand Insider Summit QSR Feb. 16 - 19 in Scottsdal ...
- 605 Intros 'Bring Your Own Data' App For National Cross-Platform TV
Digital News Daily, Karlene Lukovitz - Thursday, February 6, 2020
The new web-based app, to be piloted by Discovery and AMC Networks, allows media buyers and networks to combine their own viewership datasets with 605's data on 21 million U. ...
- IPA Tells Agencies To Remember Not All Media Needs To Be Digital
Around the Net In MAD London, Sean Hargrave - Tuesday, February 4, 2020
The IPA has unveiled research which it claims shows agencies they need to have a more diverse attitude to media. "The Drum" reveals the statistics show that while all ag ...
