- Making Better Sense of Lower-Funnel Metrics With Media-Planning Forecasts
MAD, Raghu Siddani - Monday, July 27, 2020
Why bother with a forecast? Because when done effectively, it can result in critical and quantifiable benefits but requires careful attention to detail and significant data discipline. ...
- Brand Insider Attendees Name Their Biggest Challenges Facing Acquisition
Show Daily, Nina Lentini - Wednesday, July 29, 2020
"Maintaining the efficiency and lower CPAs," said one respondent. "Trying to scale that for the rest of the year is hard with the uncertainty of COVID-19." ...
- NBCU's Local CTV/OTT Inventory Available On FreeWheel's Strata
Television News Daily, Wayne Friedman - Monday, July 27, 2020
Expanding the availability of its local CTV and OTT inventory, NBCU stations' advanced ad group NBC Spot On has made a deal with FreeWheel's Strata media-planning and media-buying system. NB ...
- The Empathy Metric: PepsiCo Foodservice Checks In On How We're Feeling
Brand Insider, Steve Smith - Friday, July 24, 2020
Scott Finlow and team worked on how one of the world's largest CPGs could offer genuine help, instead of lip service, during pandemic. ...
- A Demystifying Conversation With 'Ephron Award' Winner Josh Chasin
MediaDailyNews, Tony Jarvis - Thursday, July 16, 2020
Josh Chasin has joined an elite group in earning one of the industry's highest honors -- the ARF's 2020 "Erwin Ephron Demystification Award," whose previous recipients include Leslie Wood, J ...
- Average Media Planning Time Falls By 45%, Pre-/-Post Pandemic
MediaDailyNews, Joe Mandese - Tuesday, July 14, 2020
In what could be an anathema for the 2020-21 upfront and other long-term media-buying decisions, U.S. ad execs say the average lead time for their media plans has been c ...
- New Nielsen Audience Planner Integrates First-Party Data For Data-Driven Linear
Digital News Daily, Karlene Lukovitz - Thursday, July 9, 2020
The solution is designed to streamline planners' use of first-party data across systems and workflows and perform blind matches with Nielsen panel data to create audience profiles. ...
- UNICEF USA Taps Infogroup For Donor Acquisition Program
Email Marketing Daily, Ray Schultz - Friday, July 10, 2020
The charity hopes to identify prospective donors and improve performance. ...
- Huh? Advertisers Boycott Social Media Now, Plan On Raising 2021 Investment
Media Insider, Maarten Albarda - Friday, July 10, 2020
Many advertisers that are now on the boycott bandwagon will have to rethink their strategies completely if the boycott does not yield results. ...
- USIM Uses Geo-Location To Home In On Casual Dining 'Trading Zones'
MediaPost Connect, Lisa Singer - Thursday, July 2, 2020
Dan Bealey is senior director of advanced TV and programmatic media at media agency USIM. In this Q&A, we caught up with him to see how things were shaping ...
- 3Q Digital Founder David Rodnitzky Steps Aside, Appoints President Rob Murray To CEO
Search & Performance Marketing Daily, Laurie Sullivan - Wednesday, July 1, 2020
Sam Huston, former chief strategy officer at iProspect, signs on with 3Q Digital to become chief strategy officer as the agency plans for global growth. ...
- NBCU Stations' Advanced Ad Group Strikes CTV, OTT Ad Inventory Deal With Mediaocean
Television News Daily, Wayne Friedman - Tuesday, June 30, 2020
The deal with Mediaocean allows media buyers to buy NBCU stations' OTT inventory alongside traditional TV without changing their current workflow. MediaOcean's Spectra platform offers media planning, buying, and selli ...
- Brands, Agencies Work Through Media Planning One Day At A Time
Show Daily, Nina Lentini - Tuesday, June 30, 2020
A lively panel discussion on Day One of MediaPost's TV & Video Insider Summit heard a pet food marketer and two agency operatives acknowledge the difficulty in planning during uncertai ...
- How To Avoid Targeting Tragedies
MediaDailyNews, Gerard Broussard, Joel Rubinson - Monday, June 29, 2020
Here are strategies that can help marketers or agencies avoid the pitfalls of lack of segment accuracy and lack of purchase forecasting science. ...
- Media Buyers Ride Out Uncertain Times By Proactively Looking At All The Options
Show Daily, Nina Lentini - Monday, June 29, 2020
Discussions seem to be all the rage. Gibbs Haljun, managing director, media investment at GroupM, agreed, adding that one of the benefits is that "it has allowed us to ...
- In The Year 2025, Will The Upfront Still Be With Us? What About COVID-24?
Show Daily, Nina Lentini - Monday, June 29, 2020
Tim Hill, EVP, Integrated Investment at UM, foresaw a smaller scene. "Flexibility will be generated by negotiations but some clients will want more than upfront can provide and may deci ...
- Dentsu Aegis Teams With TVision To Develop 'Attention Economy' Media Planning, Buying Metrics
MediaDailyNews, Joe Mandese - Thursday, June 25, 2020
Dentsu Aegis Network, whose agencies have long been proponents of developing proprietary advertising and media attention metrics, has announced it is working with TV audience measurement firm TVision to devel ...
- Presidential Ad Spending Dips In Current Week, Biden Campaign Ups Spend For Weeks To Come
Television News Daily, Wayne Friedman - Friday, June 19, 2020
Media spend will ramp up as the Biden Presidential campaign plans to place $15 million in traditional TV spending in the weeks to come. The Biden campaign, which had be ...
- Out Of A Crisis, A Solution: End The Myriad Of Vanity Metrics
Television News Daily, Jed Meyer - Thursday, June 11, 2020
Static media plans must evolve to meet the current reality. One major gap within those media plans? Crafting a solution to the measurement conundrum. By seeking measurement standardization, marketers st ...
- Novus Media Forms New Unit To Focus on Geospatial, Multichannel Planning, Buying
Mediapsssst, Richard Whitman - Monday, June 1, 2020
The new unit -- Novus Next -- will be led by media veteran Rob Davis, who joined Novus in 2018 after 25 years with Starcom. "The ability to reach consume ...
- Study: Brands Must Adapt To Paradoxical Consumer Behaviors As Lockdown Lifts
Mediapsssst, Richard Whitman - Thursday, May 28, 2020
Brands may encounter "revenge spending" by consumers who will overcompensate for the lack of spending opportunities in lockdown. A GroupM study addresses such consumer behavioral "paradoxes" as conspicuous consumption ...
- MediaCom Wins Duracell's Global Media Account
MAD, Steve McClellan - Wednesday, May 13, 2020
The award, effective July 1, came after a formal review that began last November. The incumbent was Publicis Groupe's Starcom. ...
- 'A Fear of Not Working, And a Fear of Working': Indeed.com's Singular Perspective On A Singular Crisis
Brand Insider, Steve Smith - Wednesday, May 13, 2020
The largest job search engine comes at the COVID-19 crisis from several unique perspectives. As Indeed CMO Paul D'Arcy told us hours after the release of the historically tragic jo ...
- NBCU's 'One Industry' Update: Cutting Ad Time/Clutter, No New Programming Yet
Television News Daily, Wayne Friedman - Monday, May 11, 2020
NBCU says it continues to work on new programs and new episodes of existing series and has been trimming ad loads and clutter, cutting back around two minutes per ho ...
- Media Epidemiology
RTBlog, Joe Mandese - Monday, May 11, 2020
One of the most surprising developments surrounding our coverage of the COVID-19 pandemic is the degree to which real-time marketing or media data has become a proxy for epidemiological dat ...
- A Month Into Pandemic, Ad Plans Become Significantly More Disrupted
Research Intelligencer, Joe Mandese - Thursday, May 7, 2020
A month after benchmarking the impact the COVID-19 is having on the advertising plans of U.S. ad executives, the disruption has grown much more pronounced, according to the third wa ...
- Discovery: Q1 Advertising Flat, Q3 Options, Cancellations 'Too Early' To Call
Television News Daily, Wayne Friedman - Wednesday, May 6, 2020
Discovery's Q1 saw U.S. advertising flat at $1.03 billion, with U.S. distribution revenue from pay TV providers up 2% to $708 million. Discovery says U.S. ad gains resulted from prici ...
- Verizon, Pluto TV Ink Deal Across Pay TV, CTV, Mobile; Verizon Media Adds Native To DSP
Digital News Daily, Karlene Lukovitz - Tuesday, May 5, 2020
The Verizon-Pluto TV distribution deal is said to be the first comprehensive one to span all three platforms. Separately, Verizon Media aims to create competitive edge by continuing to expa ...
- Connecting Markets And Business During Pandemic: 'A Haircut For Personal Data?'
MediaDailyNews, Tony Jarvis - Monday, May 4, 2020
ESOMAR, the global voice of the data, research and insights community, moderated its first TV "at home" seminar April 30, covering the status of marketing and media research in ...
- Take It To The Bank: Publicis Guarantees Outcomes Under New 'Pact'
MAD, Larissa Faw - Thursday, April 30, 2020
"The plan has always been to create data-led packages using AI technology, to guarantee outcomes," says Arthur Sadoun, Publicis Groupe Chairman and CEO. The new program for midsized clients wi ...
