- OMG To 'Certify' Media Supply Chain For Diversity
MediaDailyNews, Joe Mandese - Tuesday, October 19, 2021
Initiative is a media agency first partnership with the National Minority Supplier Development Council. ...
- Centro Rebrands to Basis Technologies, Adds Market Trends To Offering
Search & Performance Marketing Daily, Laurie Sullivan - Friday, October 15, 2021
Centro rebranded to Basis Technologies on Friday, and next week will add research and benchmarking tools to its automated software offering for enterprise marketers. ...
- Online Marketplaces Capture Bigger Share Of Digital Ad Dollars
Research Intelligencer, Rob Williams - Friday, October 15, 2021
Google and Facebook will continue to dominate the global stage for digital advertising, though retailers are becoming a bigger threat. ...
- Why Americans Age 55 And Older Are Least Likely To Recall LGBTQ+ Ads
Search & Performance Marketing Daily, Laurie Sullivan - Thursday, October 14, 2021
Data released this week suggests LGBTQ+ ad campaigns may not be placed in media where non-LGBTQ+ and older people are likely to see them. ...
- Media Buyers See Growth Ahead For In-Game Advertising
Research Intelligencer, Rob Williams - Thursday, October 14, 2021
Gamers are becoming more amenable to seeing advertising in videogames. ...
- DoorDash Ad Business Grabs Brands With Search, Self-Service Options
Search & Performance Marketing Daily, Laurie Sullivan - Wednesday, October 13, 2021
DoorDash wants to increase its ad offerings to better compete with Instacart and Uber Eats. The company this week launched an ad platform for brands, with self-service capabilities. Offerings a ...
- 70% Of Buyers Say All TV Should Be Bought On Impressions
Digital News Daily, Karlene Lukovitz - Wednesday, October 13, 2021
The converged-TV study also finds that investing at least 10% of impressions in streaming within converged linear/CTV campaigns tends to maximize incremental reach. ...
- Strong Consumer Confidence Bodes Well For Ad Economy
Research Intelligencer, Rob Williams - Wednesday, October 13, 2021
While concerns about the highly infectious Delta variant of the coronavirus have weighed on recent sentiment, consumers are still feeling better than they have historically. ...
- SRDS Launches Tools Fostering Diverse Audience Planning, Buying
Mediapsssst, Richard Whitman - Friday, October 8, 2021
A new platform segments the diverse audiences of thousands of titles while a separate report identifies media controlled by women and minority groups. ...
- iSpot.tv Buys DRMetrix, With Focus On Tracking Addressable Ads, New Formats
Television News Daily, Wayne Friedman - Monday, October 11, 2021
DRMetrix says inventory can "cover up" nationally sold TV inventory by cable networks. ...
- Magna Predicts Uneven Growth In Ad Spending For 2022
Research Intelligencer, Rob Williams - Thursday, October 7, 2021
The agency estimated ad spending will grow by 11.6% to $309.8 billion. ...
- Google Moves AdSense To First-Price Auction Model
Search & Performance Marketing Daily, Laurie Sullivan - Thursday, October 7, 2021
Google will move AdSense for content, video, and games to a first-price auction model from a second-price auction model by the end of 2021, the company announced Thursday. ...
- Google Launches Analytics 360, Uses Analytics 4 As Foundation
Inside Performance, Laurie Sullivan - Thursday, October 7, 2021
The update, announced Thursday for enterprise-level companies, builds on Google Analytics 4 as a foundation for larger companies and agencies to address measurement needs for custom campaigns. ...
- Geopath Restructures Board, Adds More Ad Representation
MediaDailyNews, Joe Mandese - Tuesday, October 5, 2021
The move follows the ouster of former president Kym Frank earlier this year. Geopath, the U.S. ad industry's de facto currency for out-of-home media buys, is adding more representation fr ...
- Programmatic Out-Of-Home Ad Market Gains Performance Play, Automated Measurement
Search & Performance Marketing Daily, Laurie Sullivan - Tuesday, October 5, 2021
OOH has historically been viewed "as a vanity play" based on a lack of metrics. Accretive Media aims to change that perception, according to CEO Craig Benner. ...
- Code Blue: Big Advertisers Depart Ozy Media Over Its Business Model
TV Watch, Wayne Friedman - Tuesday, October 5, 2021
When a TV network/platform is caught in lies and deception, from an overall business operation point of view, it's goodnight and goodbye. ...
- Why De-Duplication Is Becoming The New Reach & Frequency
RTBlog, Joe Mandese - Monday, October 4, 2021
I'm seeing creative new data approaches designed to "de-duplicate" audience reach in a way that is reminiscent of the ad market I first began covering in the early 1980s. ...
- Snap Forms 'AR Lab' Partnership With WPP
MediaDailyNews, Colin Kirkland - Thursday, September 30, 2021
In what appears to be an industry first, WPP is teaming with Snap to create an "AR Lab" to research and develop augmented-reality applications that create a more immersive experien ...
- IAB Tech Lab Updates CTV Cryptographic Security Protocols To Reduce Fraud
Search & Performance Marketing Daily, Laurie Sullivan - Thursday, September 30, 2021
The ads.cert 2.0 specifications and guidelines were developed to improve transactions and help make them safe and transparent. The upgrade supports programmatic CTV ad buying and selling, where recent ad-fra ...
- Google Ads Budget Reports Make Campaign Spend Easier To Understand
Search & Performance Marketing Daily, Laurie Sullivan - Thursday, September 30, 2021
Google Ads has launched budget reports to visualize monthly campaign-spend behavior. Many advertisers find budget behavior in Google Ads difficult to understand, especially for daily budgets. ...
- Roadblocks Remain In Shifting Legacy TV Ad Dollars To CTV-OTT Options
Television News Daily, Wayne Friedman - Tuesday, September 28, 2021
Xandr, AT&T's advanced ad unit, says research participants estimate a 58% rise in data-driven linear TV spending over the next 12 months in the U.S. ...
- ViacomCBS, VideoAmp Cut Deal For 'Alternative Currency' Measurement
Television News Daily, Wayne Friedman - Tuesday, September 28, 2021
The new currency will create guarantees of media campaigns against customized advanced audience segments for all national TV and other media campaigns. ...
- Why Xaxis Is Procuring A Different Kind Of 'Inventory'
RTBlog, Joe Mandese - Monday, September 27, 2021
The kind that may not necessarily go down the elevator at night. Or even up it in the morning. ...
- Nielsen To Start Local TV Impressions Metric Measure In January 2022
Television News Daily, Wayne Friedman - Tuesday, September 21, 2021
Nielsen will transition to impressions-based reporting for local U.S. TV station ad buying and selling at the same time as the integration of broadband-only homes into Nielsen local TV measurem ...
- Triton Unveils Agnostic Audio Ad Marketplace: Pools 100B Broadcast, Podcast, Streaming Impressions
MediaDailyNews, Joe Mandese - Friday, September 17, 2021
Triton Digital, which was acquired by audio media giant iHeartMedia in early 2021, said the open audience exchange will launch in the Q1 2022. ...
- Using Opportunity To See, Engage As Primary Campaign Metrics
Media Insider, Cory Treffiletti - Wednesday, September 15, 2021
In a digital world, we often overlook two important metrics for brand development: the opportunity to see and the opportunity to engage. ...
- Mediaocean Integrates TikTok: Enables Agencies To Plan, Buy, Measure, Optimize
MediaDailyNews, Joe Mandese - Wednesday, September 15, 2021
Mediaocean, Madison Avenue's legacy media-buying processing systems provider, which sometimes gets knocked for not being flexible and progressive when it comes to new media options, this morning announced a de ...
- An 'MRC' For Disinformation
Red, White & Blog, Joe Mandese - Wednesday, September 15, 2021
Should someone accredit the veracity of data that marketers use to ascertain the veracity of the content they advertise in? ...
- Havas Takes The Pledge, Vows To Throw Support Behind 'Protect Our Press'
MediaDailyNews, Joe Mandese - Monday, September 13, 2021
To date, the initiative has gotten support from ANA, 4A's, but only one other ad agency, explicitly: Boston-based Allen & Gerritsen. ...
- Hudson MX Taps Former MediaOcean Ops Head Charlotte Martin
MediaDailyNews, Joe Mandese - Thursday, September 9, 2021
Hudson MX, the media-buying processing and software developer backed by Ascential PLC, has named Charlotte Martin, a former head of operations at rival MediaOcean, global head of its customer suppo ...
