- All Eyes On Television: Upfront Week Starts Now
TVBlog, Adam Buckman - Monday, May 17, 2021
Starting today, this week's media schedule includes multiple virtual upfronts for three straight days, ending on Wednesday. ...
- OTT, Podcasts And Blogs: Oh My, How Retail Media Is Evolving
Inside Performance, Joe Mandese - Thursday, May 13, 2021
Blogs are among the top nontraditional retail media channels used or considered by retail advertisers to activate their commerce, a new analysis by Advertiser Perceptions finds. The ad industry custom ...
- Ad Agencies, NFTs And Cryptocurrency: What Media Execs Think
Search & Performance Marketing Daily, Laurie Sullivan - Wednesday, May 12, 2021
Jordan Sweetnam, eBay's SVP and GM Americas market, highlights the growth of high-end digital collectibles and suggests NFTs are a way to pay for them. But what about buying high-e ...
- You Don't Need To Be A Weatherman To Know The Veracity Of Fox News Blows
Red, White & Blog, Joe Mandese - Wednesday, May 12, 2021
On the eve of Fox News' upfront ad pitch, a top Wall Street analyst took a jab at the network's contribution to Fox Corp.'s overall value in a note ...
- How Apple iOS 14.5 Update Changed Facebook Ad Spend
Search & Performance Marketing Daily, Laurie Sullivan - Wednesday, May 12, 2021
Facebook anticipated that Apple's changes would impact how the company receives and processes conversions. Here's what StitcherAds discovered. ...
- How Will This Year's Upfront Be Different?
MAD, Susan McClellan - Monday, May 10, 2021
The Upfront will become a video upfront. Some publishers will bundle linear and digital video for a combined video guarantee, while others will forgo traditional demo guarantees and the marketpla ...
- A Conversation With Gila Wilensky On Xaxis' 10th Anniversary
Data & Programmatic Insider, Joe Mandese - Monday, May 10, 2021
In a wide-ranging, free-wheeling Q&A, U.S. President Gila Wilensky helps define what Xaxis is today and where it is going in the near future. ...
- NYIAX Appoints Tsigourakos Chief Revenue Officer
MAD, Larissa Faw - Thursday, May 6, 2021
Anthony Tsigourakos will oversee revenue strategy and operations and lead NYIAX's global sales, demand generation and client service teams. ...
- Nielsen One 'Currency' Expected In 2022, Some Components Appearing Now
Television News Daily, Wayne Friedman - Thursday, May 6, 2021
Nielsen One -- a single currency for linear TV and streaming and digital video -- will be ready for next year's upfront, but some elements will be used by markete ...
- Mobile Advertisers: Context Is King, Again
MediaDailyNews, Joe Mandese - Tuesday, May 4, 2021
Given the deprecation of mobile user identity and location trackers, the vast majority of mobile advertisers and media buyers believe contextual targeting is resurgent. "Approximate data" is good enough, th ...
- Verizon Media Sold, Company Renamed Yahoo
Search & Performance Marketing Daily, Laurie Sullivan - Monday, May 3, 2021
Apollo Global Management will pay about $5 billion to acquire Verizon Media, which includes Yahoo and AOL, from Verizon Communications. The new company will be called Yahoo. News of t ...
- Buy-Type Data Reveals Network Ad Recovery, Unit Rates Rebounding Too
Research Intelligencer, Joe Mandese - Friday, April 30, 2021
A Standard Media Index analysis of national TV ad spending by type of media buy -- upfront, scatter and direct-response -- reveals a pattern of recovery from the COVID-19 pandemic-relat ...
- WPP Merges GroupM, WT Data Units To Form New Data Consultancy
MAD, Steve McClellan - Tuesday, April 27, 2021
The company, dubbed Choreograph, will operate within GroupM and offer services including audience insights and planning, private identity solutions, AI-based media optimization and predictive
analytics. ...
- Scatter Premiums Signal Increased Demand Heading Into Upfront Negotiations
MediaDailyNews, Joe Mandese - Wednesday, April 28, 2021
By one important measure -- the premium advertisers pay to buy short-term scatter advertising vs. what they paid in the upfront -- demand for network advertising inventory appears to ha ...
- Should We Eliminate The CIO Role In Agencies?
MAD, Barry Lowenthal - Monday, April 26, 2021
For many agencies today, the CIO is really an experienced television buyer. This stems from the history of media buying. ...
- General Motors To Increase Spending With Black-Owned Media
Marketing Daily - Top of the News, Tanya Gazdik - Monday, April 26, 2021
The changes address multiple aspects of the media ecosystem including spend distribution, measurement and deal structure. ...
- Pre-Upfront Thoughts On Broadcast TV, Promotions, Nielsen, And AVOD
Research Intelligencer, Steve Sternberg - Monday, April 26, 2021
In this week's edition I offer some wide-ranging thoughts to set the stage for this year's marketplace. ...
- Media Buyers Are Upping Digital Video's 2021 Budget Share, But Also Linear's
Advanced TV Insider, Karlene Lukovitz - Friday, April 23, 2021
Media buyers surveyed by IAB at the end of Q1 now say digital video, including CTV/OTT, will take a 20% share of total media budget this year -- up fr ...
- Snap Q1 Revenue Soars 66%, 2021 Upfront Commitments Have Tripled
Digital News Daily, Karlene Lukovitz - Friday, April 23, 2021
Snapchat's active advertiser base more than doubled YoY in Q1, and its daily active users increased by 15 million, or 22%, to 280 million. ...
- IAB: Ad Budgets Being Reviewed Less Frequently, Confidence Soars
Research Intelligencer, Joe Mandese - Thursday, April 22, 2021
In a healthy leading indicator of the U.S. ad industry recovery, ad execs -- both advertisers and media planners and buyers -- say they are reviewing their ad budgets mu ...
- Walmart Contributes To Search Ad Spend Rise To $61.69B In 2020
Search & Performance Marketing Daily, Laurie Sullivan - Wednesday, April 21, 2021
COVID-19 sent media buys into a spin last year, but accelerated the long-term outcome. Ecommerce-related search advertising stepped in to pick up the slack and produced some unexpected results, ...
- Nets Ask Advertisers To Move As Much As 30% Of Upfront Into CTV
Television News Daily, Wayne Friedman - Monday, April 19, 2021
Major TV networks are pushing brand TV advertisers to shift 20% to 30% of their linear, live TV upfront budgets into CTV platforms, according to media-buying executives. This would dramatical ...
- USIM To Accept Bitcoin, Other Cryptos, As Payment For Media Buys
MediaDailyNews, Joe Mandese - Monday, April 19, 2021
Effective today, USIM says it will accept Bitcoin as a method of payment from clients, and in an interview late last week, Holt said USIM will also accept other for ...
- Media Agency Execs Indicate YouTube Will Benefit Most From Shifts In TV Ad Spending
MediaDailyNews, Joe Mandese - Friday, April 16, 2021
By a margin of more than two-to-one over its next-closest competitor, U.S. media agency execs say YouTube will be the biggest beneficiary of shifts from TV ad budgets into digit ...
- Media Agency Execs Overwhelmingly Expect CTV Ad Budgets To Rise, Many 'Dramatically'
Research Intelligencer, Joe Mandese - Friday, April 16, 2021
Only 2% of media agency executives expect their connected TV (CTV) ad budgets to decline this year, while 86% say they will increase, 19% saying it will be "dramatic." Tho ...
- CTV Grows Dramatically In 2020 Digital Political Ad Spend
Television News Daily, Wayne Friedman - Thursday, April 15, 2021
Mobile (phone) devices remain the dominant leader in political advertising spend -- with a 46% share. ...
- Study Finds Ad Execs Believe CTV Benefitted From Pandemic, Now More Effective Than Linear TV
MediaDailyNews, Joe Mandese - Wednesday, April 14, 2021
CTV has been a major beneficiary of the COVID-19 pandemic, and is now perceived as being a better media option for reaching consumers than linear TV, according to advertisers a ...
- Has The Pandemic Opened Demand For Premium Streamer Growth?
TV Watch, Wayne Friedman - Wednesday, April 14, 2021
That streaming trend is surely a big part of the possible motivation for marketers to move. ...
- Project Bernanke Is Not Google's First Secret
Search & Performance Marketing Daily, Laurie Sullivan - Monday, April 12, 2021
Agencies and publishers were equally surprised to learn that Google ran a secret project to rig advertising auctions in its favor. ...
- Flipping the Funnel: Addressable TV and the Success of Audience Modeling and Targeting
The MediaPost Cases, Lisa Singer - Monday, April 26, 2021
What would it mean to your media mix model if you bought people instead of channels? Building out your media campaign with smart data and custom modeling instead of worki ...
