- Tesla Being Pushed By Shareholder To Use Paid Advertising
Search & Performance Marketing Daily, Laurie Sullivan - Friday, May 29, 2020
Tesla shareholders will vote on whether the company will use paid advertising -- a monumental move that would change the direction of the car company, which has avoided such practices ...
- GroupM's Wieser Surprised By Advertising's Resilience, Acceleration Of Digital Transformation
MediaDailyNews, Joe Mandese - Thursday, May 28, 2020
The big surprise from the pandemic's initial impact on marketing is that it didn't necessarily collapse advertising -- especially digital -- and that it is actually accelerating the digital transformation ...
- WPP Dominates Q1 New Business, Especially In Media Wins
Research Intelligencer, Joe Mandese - Friday, May 29, 2020
WPP was the winningest of Madison Avenue's major holding companies during Q1 both in terms of total new account wins and gross billings, according to the latest edition of R3 ...
- Heeding ANA Call To Reform TV Buying
Media Insider, Dave Morgan - Thursday, May 28, 2020
One change ANA suggests: that the "upfront shift from a broadcast year to a calendar year to reflect and improve business planning." ...
- Kantar: Tips To Balance Performance, Brand-Building Media Buys
Search & Performance Marketing Daily, Laurie Sullivan - Wednesday, May 27, 2020
"Brands need to have a balance, but we see campaigns today skewed too much toward performance marketing because this gives them immediate payoff," Kantar Managing Partner of Brand and Marketing ...
- Roku Offers 'Incremental Reach' Upfront Guarantees, Cheap 15-Second Ads
Television News Daily, Wayne Friedman - Wednesday, May 27, 2020
Looking to make marketers' OTT ad deals more complementary with their linear TV schedules, Roku is offering an "incremental reach guarantee" and intends to cut pricing of OTT 15-second ads ...
- TV-Digital Video Marketers During Pandemic: Which Marketers Will Redo Deals?
TV Watch, Wayne Friedman - Thursday, May 28, 2020
Advertisers are making big cancellations in their Q3 2020 deals made a year ago -- at around 20%. What's to prevent them from coming back into the "scatter" market? ...
- Takashi Takeda Leaves Google To Set Up DoubleVerify Japan Business
Data & Programmatic Insider, Laurie Sullivan - Tuesday, May 26, 2020
Takashi Takeda talks about media in Japan, goals for the year, and some of the challenges he sees ahead as the world recovers from COVID-19. Many of these profiles on ...
- Amazon Kindle, Echo Groups Test COVID-19 Tech To Keep Ecommerce At Full Speed
Search & Performance Marketing Daily, Laurie Sullivan - Tuesday, May 26, 2020
Amazon's hardware group responsible for the Kindle e-reader and Echo Smart speaker is hiring engineers to work on its COVID-19 testing initiative. ...
- Acxiom To Fuel Media Buys With Matterkind
Around the Net In Digital, Ray Schultz - Friday, May 22, 2020
Acxiom and Matterkind are partnering with a new addressable media solution for Acxiom clients. Media buys conducted through the Addressable Advertising service will be powered by Matterkind. ...
- Automated TV Ad-Buying Platform Hudson MX Strikes TV Attribution Deal With TVSquared
Television News Daily, Wayne Friedman - Wednesday, May 20, 2020
The deal will provide more competitive "business outcome" measurement for local TV ad deals beyond traditional Nielsen or ComScore metrics of gross ratings points and/or impressions, and will give advertisers ...
- CBS' Fall Season: 2 New TV Shows, Slower Upfront Ad Market
Television News Daily, Wayne Friedman - Tuesday, May 19, 2020
Due to industry-shaking COVID-19 disruptions, CBS enters the upfront advertising market assuming deal-making could be a drawn-out affair. ...
- New Media Business Volume Falls 51% In Q1, Slowdown Cited
MediaDailyNews, Joe Mandese - Tuesday, May 19, 2020
Like much of the rest of the global economy, new business activity slowed precipitously for the media services industry during the Q1 2020. Total volume of media account turnover declined ...
- With Cinema Screens Mostly Dark, Screenvision Expands To Electric Car Charging Stations
MediaDailyNews, Joe Mandese - Friday, May 15, 2020
Screenvision Media, which has been hard hit by the closure of most of much of America's cinema screens, this morning announced an expansion into other venues, including a deal with ...
- Data In, Garbage Out: How To Avoid Turning Your Targets Into Trash
RTBlog, Joe Mandese - Monday, May 18, 2020
The rampant availability of new sources of audience data -- and of data management platforms to organize them -- has created a kind of "Wild West" for audience targeting that ...
- Nearly Nine In Ten Advertisers Postpone Ad Spending
Around the Net In MAD London, Sean Hargrave - Friday, May 15, 2020
Nearly nine in ten advertisers are deferring campaigns with just over half holding back spend for six months, according to a WFA report covered in "Campaign." ...
- MediaCom Wins Duracell's Global Media Account
MAD, Steve McClellan - Wednesday, May 13, 2020
The award, effective July 1, came after a formal review that began last November. The incumbent was Publicis Groupe's Starcom. ...
- The Stay-At-Home Economy And Its Effect On Consumers, Engagement
Search & Performance Marketing Daily, David Fischer - Wednesday, May 13, 2020
A key question for marketers is how to figure out which of the new rules of engagement with consumers are purely cyclical, and which are here to stay. ...
- IAB's 'Virtual' NewFronts Set For End Of June, Presenters Include Hulu, Roku, Snap
Television News Daily, Wayne Friedman - Thursday, May 14, 2020
The IAB will offer its NewFronts as a virtual, video upfront series of presentations for the week of June 22-June 26, covering "streaming video, lifestyle, news and audio, eSports, and ...
- 'A Fear of Not Working, And a Fear of Working': Indeed.com's Singular Perspective On A Singular Crisis
Brand Insider, Steve Smith - Wednesday, May 13, 2020
The largest job search engine comes at the COVID-19 crisis from several unique perspectives. As Indeed CMO Paul D'Arcy told us hours after the release of the historically tragic jobs ...
- Half Of Ad Execs Don't Foresee Buying More Than One Quarter In This Year's Upfront
Research Intelligencer, Joe Mandese - Wednesday, May 13, 2020
Half of ad execs don't expect anyone to buy more than one quarter's worth of TV ad inventory in this year's upfront network TV ad marketplace, negating the very nature ...
- Broadcast Scatter Pricing Sinks To Near Parity With Some Upfront Deals
Television News Daily, Wayne Friedman - Monday, May 11, 2020
NBC was down 13% in April from its Q1 average to $94,070 for a 30-second ad for its scatter deals, while ABC's April scatter pricing was down 39% to $101,927 ...
- NBCU's 'One Industry' Update: Cutting Ad Time/Clutter, No New Programming Yet
Television News Daily, Wayne Friedman - Monday, May 11, 2020
NBCU says it continues to work on new programs and new episodes of existing series and has been trimming ad loads and clutter, cutting back around two minutes per hour ...
- NBCU's Monday Not-An-Upfront Made Itself Right At Home
TVBlog, Adam Buckman - Tuesday, May 12, 2020
NBC Universal mounted a live-stream event that it carefully positioned as not-an-upfront. ...
- Nets Relax Deadline As Advertisers Prepare To Exercise As Much As 25% Of Upfront Cancellation Options
Television News Daily, Wayne Friedman - Friday, May 8, 2020
Hoping to retain national TV media advertising money, TV networks have been giving Q3 option deadline extensions to brand marketers -- beyond May 1 -- for possible cuts of TV ...
- Univision Joins Nielsen's Addressable TV Beta Program
Digital News Daily, Karlene Lukovitz - Thursday, May 7, 2020
Univision joins seven other major broadcasters in testing Nielsen's platform, which aims to enable networks to unlock national addressable inventory impressions at scale and independently control and operate addressable campaigns ...
- A Changed World Means The Ad Industry Must Also Change How Video Is Bought And Sold
MediaDailyNews, David Cohen, Randall Rothenberg - Friday, May 8, 2020
TV couldn't be better. It has become our perfect pandemic partner. It's our industry that needs to adapt. ...
- Programmatic Ad Market Proves Resilient, Analysts See Demand Shifting To CTV From Linear TV
MediaDailyNews, Joe Mandese - Friday, May 8, 2020
Heading into one of the worst periods in recent advertising history, The Trade Desk is trading at an all-time high not in its ad trades, but the price of the ...
- Ad Execs: Recovery To Start In Q3, Budgets To Remain Highly Flexible
MediaDailyNews, Joe Mandese - Thursday, May 7, 2020
Ad execs currently expect the ad-spending recovery to begin in Q3, according to findings of the third wave of an ad industry tracking study on the effects of the COVID-19 ...
- A Month Into Pandemic, Ad Plans Become Significantly More Disrupted
Research Intelligencer, Joe Mandese - Thursday, May 7, 2020
A month after benchmarking the impact the COVID-19 is having on the advertising plans of U.S. ad executives, the disruption has grown much more pronounced, according to the third wave ...
