- Industry Veteran Waller Named U.S. President, True Media
Mediapsssst, Richard Whitman - Thursday, September 17, 2020
Waller, who previously served at MDC Partners, Mediabrands and UM, will oversee True Media's U.S. offices, located in St. Louis, Kansas City, Columbia, Missouri and Minneapolis. He joins Bruce Neve ...
- NBCU Deepens Business Outcome Measure For Advertisers With Total Investment Impact
Television News Daily, Wayne Friedman - Thursday, September 17, 2020
The metric will measure the effect of an advertiser's total NBCU media investment -- including TV, digital and other media extensions -- on its actual sales. It will offer a ...
- Ad Inflation Continues, Despite Recession, Though It Has Moderated Significantly
Research Intelligencer, Joe Mandese - Tuesday, September 15, 2020
While economic disruption moderated the rate of media cost inflation for advertisers this year, it won't actually go negative for any quarter -- including the height of the ad recession ...
- Ad-Lib, Google Display & Video 360 Integration Connects Creative, Media, Claims First Rights
Data & Programmatic Insider, Laurie Sullivan - Monday, September 14, 2020
Ad-Lib on Monday will announce a direct integration with Google Display & Video 360, providing a way to combine creative and media workflows to boost campaign performance. ...
- Google Shares Exclusive Data On How B2B Buyers Changed, Adapted During COVID-19
Search & Performance Marketing Daily, Laurie Sullivan - Monday, September 14, 2020
Marketers have doubled their use of digital during the pandemic, compared with sales and offline marketing channels. Their use of online marketing has increased by 88% of which 45% began ...
- ViacomCBS Chief: Upfront Ad Market 'Very Far Along'
Television News Daily, Wayne Friedman - Thursday, September 10, 2020
"We're feeling great about where things are shaping out both on volume and on price," said Bob Bakish, ViacomCBS CEO and president. "Relative to what we feared we might be ...
- Local TV Stations Forecast To Enjoy Higher Political Ad Buys
TV Watch, Wayne Friedman - Friday, September 11, 2020
Political races add to TV coffers -- but this year might not set the world on fire. ...
- InMarket CEO Says NinthDecimal Acquisition Will Push Revenue To $100M, Improve Data-Driven Marketing
Search & Performance Marketing Daily, Laurie Sullivan - Wednesday, September 9, 2020
InMarket on Wednesday acquired assets from NinthDecimal, a pioneer in location-based attribution and analytics. ...
- IAB Europe's Supply Path Optimization Guide Relies On Brands, Agencies, Publishers
Search & Performance Marketing Daily, Laurie Sullivan - Wednesday, September 9, 2020
A call to action for brands, agencies and publishers to adopt supply path optimization as a core business function, the guide is written by brands, agencies, publishers and intermediaries including ...
- VideoAmp Hires Omnicom's Steuer To Lead TV Strategy, Currency
Television News Daily, Wayne Friedman - Tuesday, September 8, 2020
Steuer will develop new cross-media platform measurement -- a "currency-grade transaction-ready TV dataset" for media buyers and sellers, delivery providers and other vendors -- in the new position. ...
- Trump Campaign Isn't Ramping Up Political Ads, May Be Cash-Strapped
TV Watch, Wayne Friedman - Wednesday, September 9, 2020
How did the Trump re-election campaign blow $800 million of the $1 billion ad budget? 'The New York Times' pointed to some extravagant spending -- and rising legal bills -- ...
- Standard Media Index Appoints Jason Keown As Vice President, Marketing
MediaDailyNews, Wayne Friedman - Wednesday, September 2, 2020
Standard Media Index continues to grow its management ranks with the appointment of Jason Keown as vp, marketing, a new position where he will focus on expanding business in North ...
- Cable TV News Networks Grow 31% In Prime-Time Ad Revenue May-July, Fox News Tops
Television News Daily, Wayne Friedman - Wednesday, September 2, 2020
Prime-time ad revenues rose 31.5% to $158.7 million from May-July vs. February-April, according to Standard Media Index's Accu-TV. Fox News Channel posted the best results, rising 44.3% from May-July, while ...
- Automaker TV Spending Almost At Pre-Pandemic Levels
Marketing Daily - Top of the News, Tanya Gazdik - Tuesday, September 1, 2020
In August, 8.9% of automaker ad impressions came during NBA games, while NHL games had 4% and MLB games had 1.9%, per iSpot.tv. ...
- Verified Pre-Bid Data Offered To Media Buys Through InMarket, Location Sciences Partnership
Data & Programmatic Insider, Laurie Sullivan - Monday, August 31, 2020
InMarket executives say the company has become the first to integrate Location Sciences verification services into its platform. The idea is to audit the location data audience sets prior to ...
- Study Finds Political Marketing Specialists Lack Visibility About Achieving Goals, Cite Digital Platforms
Marketing Politics Weekly, Joe Mandese - Monday, August 31, 2020
The volatile nature of the current political climate -- especially the erratic policies of big digital platforms -- is creating a corresponding uncertainty for political marketing agencies and consultants to ...
- CPG Brands Weigh In On COVID-Related Behavior Changes
MediaPost Connect, Nina Lentini - Friday, August 28, 2020
Before MediaPost's Brand Insider CPG Summit took place Aug. 18, we asked attendees a series of questions to gauge their advertising behavior. ...
- Crunching The Map: Crunch Fitness's Geo-Targeting Workout
MediaPost Connect, Nina Lentini - Friday, August 28, 2020
Earlier this year, Crunch Fitness was hitting what its head of marketing and branding calls "a really good rhythm." Then COVID-19 hit. ...
- Kraft Heinz Awards Carat Media Duties Outside The U.S.
Mediapsssst, Richard Whitman - Friday, August 28, 2020
Kraft Heinz confirmed the news late Friday, but noted that both of its new media assignments are subject to approval, as they have not yet been finalized. ...
- Prime-Time Shows Get Some Fall Start Dates -- Will TV Advertisers Move To Buy?
Television News Daily, Wayne Friedman - Friday, August 28, 2020
TV networks are slowly announcing start dates for big prime-time shows, which could help push TV advertisers to make upfront, scatter or other deals. NBC is positioning November as a ...
- Upfront Deals May Not Be Sealed Until Q4
TV Watch, Wayne Friedman - Monday, August 31, 2020
TV networks are hoping for flat pricing. Attention is focused on the scatter market. ...
- Amid A Postal Crisis, Biden Campaign Says It's Relying Heavily On Snail Mail
Marketing Politics Weekly, Joe Mandese - Wednesday, August 26, 2020
At a time when the U.S. Postal Service is under attack from the President and his Postmaster General, direct mail has emerged as the biggest paid media factor in the ...
- Reckitt Benckiser Retains Zenith, Adds Hearts & Science To U.S. Media Roster
MAD, Larissa Faw, Steve McClellan - Monday, August 24, 2020
Publicis Media's Zenith retained the largest portion of the assignment with close to $300 million in annual expenditures. H&S was awarded planning and buying duties for the company's nutrition business ...
- Millions Are Earmarked For TV Political Ads - But Where?
TV Watch, Wayne Friedman - Monday, August 24, 2020
Given the question mark over new fall TV shows -- as well as the regular high viewing of regular-season NFL games -- the answer might be obvious. It isn't. ...
- COVID-19 Has Changed Media Sales Forever
Publishers Daily, Marla Newman - Wednesday, August 19, 2020
Salespeople no longer have the option of relying on relationships and expense accounts. They have to bring insights-driven solutions to the table. ...
- WFA: Most Marketers Now Using In-House 'Brand Trading Desks,' Reaping Full Transparency
MediaDailyNews, Joe Mandese - Thursday, August 20, 2020
The world's biggest advertisers have largely embraced programmatic media-buying and as they increasingly shift to independent and/or in-house trading models, the primary effect is greater transparency in terms of the ...
- Former AMC Networks, Dish Addressable Ad Executive Gaynor Joins Vizio
Television News Daily, Wayne Friedman - Wednesday, August 19, 2020
Gaynor, who will join Vizio as vice president, network partnerships, will build more network carriage deals for its smart TV platform and work with Project Open Addressable Ready, the technology ...
- Kirk McDonald Exits Xandr For GroupM; Mike Welch Named New Xandr Chief
Digital News Daily, Karlene Lukovitz - Tuesday, August 18, 2020
As CEO North America at GroupM, McDonald will report to Global CEO Christian Juhl. At Xandr, Welch will report to WarnerMedia CTO Richard Tom, whereas McDonald was reporting to WarnerMedia's ...
- Summer TV Promo Airings See Skyrocketing Growth, Led By Cable Networks
Television News Daily, Wayne Friedman - Monday, August 17, 2020
Broadcast nets have been airing promos at levels roughly similar to 2019, with a total of 46,100. Promo impressions have climbed to 186.1 billion from 149.8 billion, largely due to ...
- Warning: Premium Content Ahead
MediaDailyNews, George Simpson - Thursday, August 13, 2020
I suspect that when media reps pitch their content as premium, buyers just roll their eyes and cough "bullshit" into their fists. ...
