- Amazon Data Mishandling Suggests Ad Industry Needs High-Security Clearance Certification Process
Data & Programmatic Insider, Laurie Sullivan - Monday, November 29, 2021
Amazon mishandled customer data for years, according to a recent report, putting into question whether the ad industry should create a high-security data protocol and certification clearance for employees w ...
- Nielsen Sues TVision, HyphaMetrics For Patent Infringements
Television News Daily, Wayne Friedman - Monday, November 22, 2021
Nielsen sees a violation of its '994 patent, with regard to "excessive or insufficient power consumption of audience measurement meters." ...
- MediaMath Co-Founder Joins Audigent As President With A Lot Of Bright Ideas
Data & Programmatic Insider, Laurie Sullivan - Monday, November 22, 2021
Greg Williams wants to invent an "easy button" that enables marketers to instantly determine how to best allocate budgets for brands. Here's what he's thinking as he joins Audigent ...
- Institute For Advertising Ethics Rolls Out Professional Certification Program
MediaDailyNews, Joe Mandese - Monday, November 22, 2021
Covers both business and personal use cases for applying ethics in advertising. ...
- Location Data Gleaned From Apps Handed Over Feds, Broker Admits
PolicyBlog, Wendy Davis - Thursday, November 18, 2021
The data broker Mobilewalla, which has faced questions about its practices since at least last year, has now acknowledged to a U.S. senator that location data collected from app develope ...
- Mining The Gold In Your ESP: Many Email Marketers Question Whether It's There
Email Insider, Ray Schultz - Thursday, November 18, 2021
Few firms say their campaigns are effective, and some have trouble using their data, Simon Data reports. ...
- Shopping Your Own Data: The Uses And Hurdles Of Data-Driven Marketing
Email Marketing Daily, Ray Schultz - Thursday, November 18, 2021
First-party data can be used for adding customers to email marketing lists, GoodFirms reports. ...
- NP Digital Appoints Former Dentsu Exec To Chief Media And Data Officer In Brazil
Search & Performance Marketing Daily, Laurie Sullivan - Wednesday, November 17, 2021
Luisa Bernardes has more than 21 years of experience in global integrated communication, digital media and data intelligence, most recently as chief media and data officer at Dentsu. ...
- Measurement Company Samba TV Posts 24% Revenue Gains
Television News Daily, Wayne Friedman - Tuesday, November 16, 2021
Samba TV saw revenue rise for the most recent nine-month period to $82.8 million. ...
- Don't Use Artificial Intelligence To Target Ads To Teens, Watchdogs Urge Facebook
Digital News Daily, Wendy Davis - Tuesday, November 16, 2021
"We are writing to urge you to immediately end all surveillance advertising to children and adolescents, including the use of artificial intelligence to optimise the delivery of specific ads ...
- TikTok 'Creative Exchange' Aims to Connect Brands With Top Creators
Digital News Daily, Colin Kirkland - Friday, November 12, 2021
On Thursday, TikTok unveiled a new platform that aims to connect advertisers with top creators, who will help personalize content to improve ad performance. ...
- Securing A Single Media Currency Is Tricky
TV Watch, Wayne Friedman - Friday, November 12, 2021
NBCUniversal is now in the process of evaluating some 80 proposals among a host of major measurement services. ...
- You Can't Take It With You: Apple Now Lets Survivors Access A Departed Loved One's Data
Email Insider, Ray Schultz - Thursday, November 11, 2021
iCloud users can list five Legacy Contacts who could easily access a person's data posthumously. ...
- Does The OOH Industry Want To Have A Say In Its Future?
MediaDailyNews, David Gordon - Wednesday, November 10, 2021
Rapid and accurate audience measurement is the gold standard of accountability for any medium or media owner -- but how possible is it? ...
- Cytrio Offers Privacy Compliance Product For Mid-Market Firms
Email Marketing Daily, Ray Schultz - Tuesday, November 9, 2021
The automated solution can help brands cope with CCPA and other regulations, the company says. ...
- TransUnion Gives Marketers Cookieless Targeting Options
Inside Performance, Laurie Sullivan - Tuesday, November 9, 2021
Audigent, the cookieless identity platform, today launch a data product through a partnership that gives marketers access to TransUnion's audiences for data curation and cookieless media targeting. ...
- WPP Is Big Winner In Coca-Cola Co's Massive Marketing Review
MAD, Steve McClellan - Monday, November 8, 2021
The holding company has formed a dedicated unit, OpenX, to service the assignment as global marketing network partner. ...
- SQL - Marketers Need To Know This Geeky Side Of Data Cleanrooms
Data & Programmatic Insider, Laurie Sullivan - Monday, November 8, 2021
Every marketer working with data to run campaigns should know something about Microsoft's SQL language built to manage and store information, says Steven Urgo, data insights analyst, Goodway Group. ...
- Belgian Regulator Poised To Rule IAB Europe Violates Privacy Law
Digital News Daily, Wendy Davis - Friday, November 5, 2021
Authorities in Belgium are expected to say in a draft ruling that IAB Europe's "transparency and consent" framework violates the General Data Protection Regulation, the online ad industry organization sa ...
- Wavemaker Rebrands Data Science As MIS (No, Not That MIS)
MediaDailyNews, Joe Mandese - Monday, November 8, 2021
Wavemaker, an agency well known for its use of data science, has rebranded its data science department as "MIS," placing its emphasis on "marketing intelligence." ...
- Netcore Cloud And AudiencePoint Partner To Expand Impact Of Transactional Emails
Email Marketing Daily, Ray Schultz - Friday, November 5, 2021
AudiencePoint monitors over 500 million de-personalized subscriber profiles, company says. ...
- Dun & Bradstreet Acquires Two Ad-Tech Data Firms, Eyes Personalized B2B Targeting
Search & Performance Marketing Daily, Laurie Sullivan - Thursday, November 4, 2021
Dun & Bradstreet Holdings went on an acquisition spree, and on Thursday announced it has entered into definitive agreements to acquire two data companies. ...
- Third-Party Cookies: Then, Now And How To Move Forward
Search & Performance Marketing Daily, Alvin Glay - Friday, November 5, 2021
As marketers adjust to the shift in tracking technologies and strategies, it's important to understand what third-party cookies are and the history behind their creation and use across the indus ...
- IAB: First-party Data, Partnerships, Measurement Key Investment Areas In 2022
Search & Performance Marketing Daily, Laurie Sullivan - Wednesday, November 3, 2021
Media ad budgets in 2022 are expected to increase 13% compared vs. the prior year, according to media buyers and brands participating in a study from the IAB released Wednesda ...
- Adobe Partners With The Walt Disney Company To Launch Global Analytics Competition
Search & Performance Marketing Daily, Laurie Sullivan - Thursday, November 4, 2021
Adobe announced a collaboration with The Walt Disney Company on Thursday as part of an effort to address the growing talent gap in the technology and digital fields. ...
- Microsoft Advertising First-Party Data Uncovers Consumer Attitudes
Inside Performance, Laurie Sullivan - Wednesday, November 3, 2021
Ads often target people who see them anyway, so finding consumers and turning them into customers could help to reduce budgets and increase conversions. Microsoft Advertising used its first-party da ...
- When Cookies Turn To Toast: First-Party Data Will Be The New Jam
Email Insider, Ray Schultz - Tuesday, November 2, 2021
Most consumers believe their data will be more private when cookies are phased out. But many still do not trust brands to handle it properly. ...
- FuboTV, Dentsu In Sports-Focused Marketing Deal
Television News Daily, Wayne Friedman - Monday, November 1, 2021
FuboTV will integrate its first-party addressable data into the M1 platform, where advertisers can merge their customer relationship management data with fuboTV's first-party data. ...
- Intuit Completes $12 Billion Purchase Of Mailchimp
Email Marketing Daily, Ray Schultz - Monday, November 1, 2021
QuickBooks customers have already been importing customer contacts into their Mailchimp accounts. ...
- Google Asks Supreme Court To Intervene In Shareholder Suit
Digital News Daily, Wendy Davis - Thursday, October 28, 2021
Google hopes the Supreme Court will nix a lawsuit by investors who say they were misled by the company's failure to disclose a data breach in filings with the ...
