- Google Misled Consumers Over Data Location Setting, Australian Court Finds
Search & Performance Marketing Daily, Laurie Sullivan - Friday, April 16, 2021
Although Google denies any wrongdoing in the way it configures location settings, Australia's Competition and Consumer Commission believes otherwise. ...
- Google's Privacy Walled Garden Will Help Services Like Stirista ID Graph Thrive
Search & Performance Marketing Daily, Laurie Sullivan - Sunday, April 18, 2021
What if marketers had access to an identity graph that updates in real-time using billions of transactions that give them access to hundreds of identifiers across millions of online, offlin ...
- GOP Floats New Curbs On Tech Companies
PolicyBlog, Wendy Davis - Friday, April 16, 2021
Republican staff in the House suggest broadening the Children's Online Privacy Protection Act, limiting Section 230 protections ...
- Firm Integrates With Mailchimp To Send Videos By Email
Email Marketing Daily, Ray Schultz - Thursday, April 15, 2021
The arrangement will allow brands to send personalized videos the way text is sent, Moovly says. ...
- Business Groups, TechFreedom Urge Court To Nix California Net Neutrality Law
Digital News Daily, Wendy Davis - Tuesday, April 13, 2021
"The very concept of state regulation of data use is problematic," the free-market group TechFreedom writes. "Unless states apply the same rules to data that passes through their borders ...
- Facebook Wants Draft Versions Of FTC Settlement To Remain Confidential
Digital News Daily, Wendy Davis - Tuesday, April 13, 2021
"These draft settlement documents, replete with proposed revisions, reflect Facebook's confidential commercial information," the company writes in papers filed late last week with the 1st Circuit
Court of Appeals. ...
- Roku Adds Measurement Partners For More 'Performance Outcome' Metrics
Television News Daily, Wayne Friedman - Tuesday, April 13, 2021
Roku is adding new partners to help them measure and target data across streaming and linear TV. ...
- New Attribution Tool Is Based On First-Party Data
Email Marketing Daily, Ray Schultz - Tuesday, April 13, 2021
The new tool measures newly acquired leads and re-opt-ins through a firm's email or order-tracking systems and begins capturing the user's journey when a prospect begins interacting with a brand ...
- Wavemaker Adds To C-Suite: Recruits Data, Growth Officers
MediaDailyNews, Joe Mandese - Monday, April 12, 2021
GroupM's Wavemaker unit has made two key hires, naming Amazon's Delphine Fabre-Hernoux Chief Data and Analytics Officer, and ad agency vet Alex Norman Chief Growth Officer. ...
- Campaign Monitor Integrates With Salesforce CRM
Email Marketing Daily, Ray Schultz - Monday, April 12, 2021
A new app allows Campaign Monitor clients to create email campaigns without needing technical resources, the company says. ...
- Data Alternatives: What Marketers Can Do To Increase Performance
Inside Performance, Laurie Sullivan - Monday, April 12, 2021
Affinity Solutions commissioned Forrester Consulting to evaluate companies' readiness to work with less data. Here's what they found. ...
- Do-Nothing Data: Salesforce Survey Finds Hurdles in Access And Usage
Email Insider, Ray Schultz - Friday, April 9, 2021
Most companies are putting a priority on use of data and measurement to navigate the socioeconomic situation. ...
- Facebook Paying People For Information That Feeds AI Algorithms To Prevent Bias
Search & Performance Marketing Daily, Laurie Sullivan - Thursday, April 8, 2021
Facebook on Thursday released a dataset for AI researchers that includes a diverse group of people who were paid to provide the company with information about age and gender. ...
- Why Amazon Continues To Take Google Share
Inside Performance, Laurie Sullivan - Thursday, April 8, 2021
Amazon expanded into search to bring silos of data together across all companies. This data is making Amazon the ecommerce business a powerhouse. Here's how. ...
- Publicis Strikes Exclusive Deal With The Trade Desk, Integrates Epsilon's Consumer IDs As Cookie Solution
MediaDailyNews, Joe Mandese - Thursday, April 8, 2021
Nearly two years after it acquired big consumer data platform Epsilon for more than $4 billion, Publicis is making a play to integrate it into the primary platform used ...
- Marketers Are Hampered By Data Immaturity: Study
Email Marketing Daily, Ray Schultz - Wednesday, April 7, 2021
Over half of businesses are hesitant to make marketing decisions based on the current state of their data, MMA Global and Ernst And Young report. ...
- Tip-Top Tech: Six Trends That Will Redefine Digital Marketing
Email Insider, Ray Schultz - Tuesday, April 6, 2021
From customer data ownership to omnichannel audience modeling, these are the things that every brand must understand, Deloitte Digital says. ...
- How Killi Unveil Makes Data Accessible To 320M Americans
Inside Performance, Laurie Sullivan - Tuesday, April 6, 2021
Killi announced today the launch of a product that gives U.S. consumers access to their data profile, which had been inaccessible until now. Users of the app gain rewards f ...
- How Neustar Changes Customer Identity Data Management
Data & Programmatic Insider, Laurie Sullivan - Monday, April 5, 2021
Facing significant changes, from Apple's IDFA to Google Cohorts, marketers need to think outside their silos. Working with one provider drives accuracy and less data loss. ...
- Google Presses Judge To Throw Out Larceny Claim In Chrome Privacy Battle
Digital News Daily, Wendy Davis - Friday, April 2, 2021
Google is asking a federal judge to reconsider her recent decision allowing Chrome users to proceed with a claim that the company engaged in larceny by collecting their personal informati ...
- Oklahoma Opt-In Privacy Bill Stalls
Digital News Daily, Wendy Davis - Friday, April 2, 2021
An Oklahoma privacy bill that would require companies to obtain consumers' explicit consent before using their data for ad targeting appears to have stalled in the state legislature. ...
- The Sway Of The CCPA: How Consumers Have Reacted To The Law
Email Insider, Ray Schultz - Friday, April 2, 2021
The average company receives 137 data subject requests per million identities, DataGrail reports. ...
- Google To Detail FLoC Targeting Nuances In Coming Weeks
Search & Performance Marketing Daily, Laurie Sullivan - Thursday, April 1, 2021
Google began testing FLoC and Privacy Sandbox in Chrome earlier this week and will enable users to switch to Chrome browsers to opt out of testing later this month. Here ...
- Google Play Apps Still Unlawfully Collect Children's Data, Advocates Tell FTC
Digital News Daily, Wendy Davis - Wednesday, March 31, 2021
Google continues to mislead parents by representing that apps on the Play Store intended for young children under the age of 13 comply with a federal law regarding children's privac ...
- GDPR Squeeze: Bavarian Data Authority Says Publisher Can't Send Email Addresses To Mailchimp In U.S.
Email Insider, Ray Schultz - Wednesday, March 31, 2021
One concern is that the data could end up in the hands of U.S. surveillance agencies. ...
- Study Shows What Consumers Understand About Changing Ad Preferences, Data Regulations
Inside Performance, Laurie Sullivan - Wednesday, March 31, 2021
The ad industry continues to roll out new protocols around online data and consumer privacy. LoopMe surveyed consumers to find out if they're really aware of the changes, and wh ...
- Google Hit With Privacy Suit Over Real-Time Bidding
Digital News Daily, Wendy Davis - Monday, March 29, 2021
"Google actively sells and shares consumers' personal information with thousands of entities, ranging from advertisers to publishers to hedge funds to political campaigns and even to the government, through i ...
- BrandTotal 'Recklessly' Built Data-Harvesting Business, Facebook Tells Court
Digital News Daily, Wendy Davis - Monday, March 29, 2021
"BrandTotal developed, promoted, and distributed several browser extensions and mobile applications, all programmed and designed to automatically scrape user and advertising-related data (without Facebook's permission)," the company says papers fil ...
- Super Bowl Down 6% In Total Ad Revenue To $400.7 Million
Television News Daily, Wayne Friedman - Monday, March 29, 2021
The average unit rate in 2020 was $4.99 million, and there were 85 30-second announcements in 2021 vs. 86 in 2020. ...
- Virginia's New Privacy Law Could Cause Headaches For Security Staffers
Around the Net in Email, Ray Schultz - Friday, March 26, 2021
Virginia’s new privacy law, the Virginia Consumer Data Protection Act, may cause complications for CSOs and CISOs. With GDPR and CPRA now law, they will have to comply with “differi ...
