- Media Executive of the Year: Philippe Krakowsky
Agency of the Year, Steve McClellan - Tuesday, January 5, 2021
Philippe Krakowsky will have some big shoes to fill when he officially succeeds Michael Roth as CEO at Interpublic Group in January. IPG was in disarray when Roth took ov ...
- Targetspot To Integrate Tru Optik ID Resolution Tech For Streaming Audio
Digital News Daily, Karlene Lukovitz - Thursday, January 21, 2021
The integration will allow buyers and sellers to identify and segment audiences at the household level across mobile and streaming audio devices, including smart speakers, starting this February. ...
- PUMA Leverages Taxis in NYC for a First of its Kind Programmatic DOOH Campaign
The MediaPost Cases, Lisa Singer -
How do you stand out when launching your first retail store in New York City, the fashion capital of North America? Add to that an extremely limited budget due ...
- Search Agency of the Year: Merkle
Agency of the Year, Laurie Sullivan - Monday, January 4, 2021
Merkle has adjusted to a year of unprecedented challenges through forward thinking, innovation, diversity, and data while changing its partner strategy, differentiating its services with the use of data, a ...
- Presidency Lost: No Cambridge Analytica
Marketing Politics Weekly, Ed DeNicola - Wednesday, January 20, 2021
What would have happened if Cambridge Analytica had not folded in 2018 and had worked on Trump's re-election campaign? Would the outcome have been different? ...
- Email Underpins Publisher Efforts To Collect First-Party Data
Publishing Insider, Rob Williams - Tuesday, January 19, 2021
First-party data has become more valuable for publishers and advertisers as consumers grow more wary about privacy. ...
- Next Generation Of Advertising, Data Collaboration Looks Very Different
Data & Programmatic Insider, Laurie Sullivan - Monday, January 18, 2021
Newly commissioned research from The Winterberry Group delves into the surge of data collaboration across companies in a post-cookie world, based on in-depth interviews across the U.S. and U.K. wi ...
- Google Completes Fitbit Purchase -- Without Waiting For Justice Department Approval
Digital News Daily, Wendy Davis - Friday, January 15, 2021
Google has promised it won't draw on Fitbit data for advertising purposes. ...
- Amazon Surpasses Facebook In Website Tracker Tags
Inside Performance, Laurie Sullivan - Friday, January 15, 2021
In 2020, companies increased the number of website pages they track consumers in, digital privacy company Ghostery found. Amazon surpassed Facebook in tracker reach at about 29.4% vs. Facebook ...
- Media All-Star: Peter Sedlarcik
MediaPost All Stars, Joe Mandese - Monday, January 4, 2021
As much as the industry's focus on data has changed, Peter Sedlarcik says he remains focused on the role media plays in activating consumers on behalf of his clients' bra ...
- Brands Face Hurdles In Delivering Superior CX: Study
Email Marketing Daily, Ray Schultz - Thursday, January 14, 2021
But most achieved higher revenue last year. Email is the second most-used channel, behind push notifications, CleverTap reports. ...
- Nielsen Hit With COVID-19 Issues Surrounding Local TV Data, MRC Accreditation On Hiatus
Television News Daily, Wayne Friedman - Monday, January 11, 2021
The break will give Nielsen time to "transform" management of local TV market panels from "in-person" efforts to "remote" operations. ...
- Narrative Working With Experian To Supply Insights To Data Streaming Clients
Email Marketing Daily, Ray Schultz - Thursday, January 7, 2021
Brands can utilize the data to build audiences for campaign targeting, the company says. ...
- WhatsApp To Share Data With Facebook As A Condition Of Use
Inside Performance, Laurie Sullivan - Wednesday, January 6, 2021
As privacy has become a major focus and differentiator for companies, some efforts to protect consumers' rights may seem counterintuitive and even deceptive. ...
- Kantar Partners With Adthena For Its Search Data, Insights
Search & Performance Marketing Daily, Laurie Sullivan - Tuesday, January 5, 2021
Data and insights company Kantar will announce an exclusive partnership Tuesday with Adthena, an AI-powered search intelligence company. ...
- Steve Bannon Ordered To Appear For Questioning By FTC
Digital News Daily, Wendy Davis - Wednesday, December 23, 2020
Former White House strategist Steve Bannon must appear for questioning by the FTC in connection with its continuing investigation into Cambridge Analytica's data harvesting, a federal judge ruled
Tuesday. ...
- TV Sets Grow In Size -- And In Sales
Television News Daily, Wayne Friedman - Wednesday, December 23, 2020
TV sales are up 19% so far for 2020 vs. the same period a year ago, and the average size of a new TV set is up to 51 inche ...
- Google's Fitbit Purchase Hits Roadblock In Australia
Digital News Daily, Wendy Davis - Tuesday, December 22, 2020
Google's proposed acquisition "further consolidates Google's leading position in relation to the collection of user data, which supports its significant market power in online advertising and is likely to ha ...
- The DNA Payday: How Marketers Might Use And Abuse Genetic Data
Email Insider, Ray Schultz - Tuesday, December 22, 2020
DNA information could fuel real-time email and web campaigns, judging by a Wharton study. ...
- One-On-One: Inside Merkle Global CEO Craig Dempster's World
Data & Programmatic Insider, Laurie Sullivan - Monday, December 21, 2020
Craig Dempster, global CEO, Merkle, has worked for the customer experience management company for about 15 years. How he got there seems more serendipitous than he acknowledges. ...
- Steve Bannon Battles FTC Over Cambridge Analytica Testimony
Digital News Daily, Wendy Davis - Friday, December 18, 2020
The FTC says it shouldn't have to wait until Bannon's criminal fraud case is over before questioning him about Cambridge Analytica. ...
- Ledger Cryptocurrency Wallet Users Hit With Data Leak
Email Marketing Daily, Ray Schultz - Monday, December 21, 2020
The company acknowledges that over 1 million email addresses were exposed, along with other information. ...
- Facebook Picks Public Fight With Apple Over Privacy
PolicyBlog, Wendy Davis - Thursday, December 17, 2020
In the unusually public battle, the company that let Cambridge Analytica harvest 87 million users' data is running newspaper ads headlined "Apple vs. the free internet." ...
- Privacy Advocates Denounce FTC's 'Unacceptable' Settlement With Zoom
Digital News Daily, Wendy Davis - Wednesday, December 16, 2020
"Zoom's unlawful business practices created substantial privacy and security risks for consumers and gave the company an unfair advantage," privacy groups tell the FTC. ...
- MRC To Focus On Data Source Quality, Unveils New Exec Committee
MediaDailyNews, Joe Mandese - Thursday, December 17, 2020
The Media Rating Council this morning announced plans to launch a new subcommittee focused on the quality of data sources used in various media currencies, measurement and verification systems, b ...
- Twitter Fined In Europe For Delay In Disclosing Data Breach
Digital News Daily, Wendy Davis - Tuesday, December 15, 2020
Regulators in Europe on Tuesday said they have fined Twitter around $546,000 for waiting too long to disclose a data breach that may have affected Android users. ...
- ShopFluency Offers Data Tools To Help Small Brands ID Their Best Customers
Email Marketing Daily, Ray Schultz - Wednesday, December 16, 2020
The firm also provides integrations with Klaviyo and Mailchimp, allowing firms to maintain segmented email lists. ...
- IAB 2021: Media Buyers Focus On Performance, View Data Privacy, Ad Tracking As Top Challenges
Search & Performance Marketing Daily, Laurie Sullivan - Wednesday, December 16, 2020
Cause-related and mission-based advertising rose late in Q1 and in Q2 2020, while marketers latched on to performance marketing in Q3, the IAB report found. With representatives from brands a ...
- Samba TV Grows Revenue Over $100 Million Globally, Adds TiVo Data Deal
Television News Daily, Wayne Friedman - Tuesday, December 15, 2020
In the deal with TiVo, its time-shifted technology data will be added from "a cross-section of multichannel video programming distributors (MVPDs) in the U.S." Samba TV struck deals with Wa ...
- FTC Launches Broad Online Privacy Investigation
Digital News Daily, Wendy Davis - Monday, December 14, 2020
The FTC on Monday launched an investigation into "dangerously opaque" online pratices by demanding detailed information from Facebook, Amazon, Twitter, YouTube and others about how they gather data about consume ...
