- Google To Ask Supreme Court To Nix Investors' Lawsuit Over Delayed Data Breach Disclosure
Digital News Daily, Wendy Davis - Thursday, August 5, 2021
Google plans to ask the Supreme Court to scrap a lawsuit by investors who claim the company waited too long to disclose a security glitch that affected Google+ users. ...
- Why Microsoft VP Of Search David Pann Jumped To LiveRamp
Search & Performance Marketing Daily, Laurie Sullivan -
Data connectivity platform LiveRamp reported Q2 earnings on Thursday one day after announcing that the VP of Microsoft Advertising would join the company as chief product officer (CPO). ...
- A Cautionary Word On Salesforce Release Updates
Around the Net in Email, Ray Schultz - Thursday, August 5, 2021
Salesforce Release Updates pose a security risk. Here is how teams can mitigate that and help Salesforce customers protect their information. ...
- MediaRadar Debuts Ad Intelligence Tool For Media Planners, Buyers
Inside Performance, Laurie Sullivan - Thursday, August 5, 2021
Free at launch, the tool enables media buyers, planners and marketers to identify and monitor competitors' advertising, product categories and key brands and to create the ideal media mix. ...
- Validity And Spamhaus Partner On Email Security
Email Marketing Daily, Ray Schultz - Tuesday, August 3, 2021
Validity is integrating blocklists into its platform, courtesy of Spamhaus. ...
- Enhanced MessageGears Tool Allows Email Customization Without IT, Firm Says
Email Marketing Daily, Ray Schultz - Friday, July 30, 2021
Data Variables helps marketers launch campaigns quickly because data has been categorized in advance, the firm says. ...
- New Bill Would Ban Behavioral Targeting Of Minors
PolicyBlog, Wendy Davis - Thursday, July 29, 2021
The Protecting the Information of our Vulnerable Children and Youth Act, introduced Thursday by Rep. Kathy Castor, would prohibit companies that appeal to users under 18 from serving ads ...
- Senators Wicker, Blackburn Push For Privacy Law That Would Override State Bills
Digital News Daily, Wendy Davis - Wednesday, July 28, 2021
Two Republican senators on Wednesday introduced a privacy bill that would override state data-protection laws, other than ones requiring notifications of data breaches. ...
- Merkle's Cookie-Crumble Guide To The Future
Inside Performance, Laurie Sullivan - Thursday, July 29, 2021
With the deprecation of third-party cookies comes confusion. Merkle in early June released a guide outlining the history of privacy regulations, and how organizations can own their first-party data fut ...
- Samba TV Hires Kris Magel To Build First-Party Data Business
Television News Daily, Wayne Friedman - Wednesday, July 28, 2021
Magel will build partnerships with a focus on the industry trend of using first-party data as a new currency for media planning and measurement, according to the company. ...
- FTC's Slaughter Suggests Agency Will Scrutinize Behavioral Advertising
Digital News Daily, Wendy Davis - Tuesday, July 27, 2021
"Can we move away from the outdated notice-and-consent model to govern questions surrounding personal data?" FTC Commissioner Rebecca Kelly Slaughter asked Tuesday. ...
- Data Of Choice: Brands Are Moving Toward First- And Zero-Party Sources
Email Insider, Ray Schultz - Wednesday, July 28, 2021
Privacy concerns are driving 86% of marketers to invest more in first-party data and 77% in zero-party data, the CMO Club and SheerID report. ...
- CDP Vendor List Grew In First Half Of 2021, As Did Employment
Email Marketing Daily, Ray Schultz - Wednesday, July 28, 2021
The growth of customer data platforms was especially strong in the Asia-Pacific region, the CDP Institute reports. ...
- Comscore Enables Cookie-Free Audience Targeting Via 1st-Party Data
MediaDailyNews, Joe Mandese - Tuesday, July 27, 2021
Comscore, which established itself as one of the ad industry's major media audience-measurement services based on an opt-in panel of consumers, this morning announced a new "cookie-free" audience-targeting capability enabli ...
- Nielsen Starts 'Cookieless'-First-Party Data Approach For Audience, Outcome Measurement
Television News Daily, Wayne Friedman - Tuesday, July 27, 2021
The company's "cookieless" approach expands efforts to "reduce reliance on a single third-party provider." ...
- Duck With Apple: Email Tracking Blockers Have A Central Flaw
Email Insider, Ray Schultz - Friday, July 23, 2021
DuckDuckGo offers an anti-tracking service, but a report says that tool, and Apple's iOS 15, allow link-click tracking. ...
- NAI Launches Opt-Out Ad Targeting Based On Hashed Emails, Partners Include Google, Verizon Media
Search & Performance Marketing Daily, Laurie Sullivan - Thursday, July 22, 2021
Google, Oracle Advertising; Neustar; Criteo; Inmar Intelligence, previously OwnerIQ, and Verizon Media have already begun integrating this opt-out feature in their platforms. ...
- IAB Analyzes World's Privacy Legislation, Finds Half Lack 'Affirmative Consent' Mandates
Digital News Daily, Joe Mandese - Thursday, July 22, 2021
Two-thirds of the world has enacted legislation to protect consumer data privacy, but at least half of the jurisdictions have not mandated some form of affirmative consent to digital advertisin ...
- NBCU Names Merkle's John Lee Chief Data Officer
MediaDailyNews, Joe Mandese - Thursday, July 22, 2021
Lee will develop a "first-party data strategy" and set a "new standard" for NBCU's consumer identity management. ...
- Data Snails: Almost Two-Thirds Of Firms Are Not In Full Compliance With Privacy Laws
Email Insider, Ray Schultz - Wednesday, July 21, 2021
Half of U.S. companies don't even know which regulations apply to them, Pathwire reports. ...
- China's New Privacy Law Could Result In Tough Fines For Firms
Email Marketing Daily, Ray Schultz - Wednesday, July 21, 2021
The data protection authority can impose penalties of up to U.S. $7.8 million. ...
- Saying Goodbye To Third-Party Cookies: Lessons From Pharma
Digital News Daily, Ray Rosti - Tuesday, July 20, 2021
Many digital activations don't rely on third-party cookies. These have been the foundation of strong digital campaigns in pharma, which has less access to personalized data. ...
- Scraping Doesn't Violate Anti-Hacking Law, Press Freedom Group And News Publishers Argue
Digital News Daily, Wendy Davis - Monday, July 19, 2021
Interpreting the Computer Fraud and Abuse Act to prohibit scraping could "outlaw a significant amount of journalism in the public interest," the Reporters Committee for Freedom of the Press, N ...
- Authentic Intelligence: A Conversation With Glasswing's Sarah Fay
MediaDailyNews, Joe Mandese - Tuesday, July 20, 2021
Sarah Fay explains what her friends and former Madison Avenue colleagues and clients might most want to know about from her new perspective. ...
- Sailthru Forms Integration With Segment To Tie Email, Other Channels To A Single User
Email Marketing Daily, Ray Schultz - Thursday, July 8, 2021
Marketers can also combine mobile data with email engagement, the company says. ...
- 'Eavesdropping' Lawsuit Against Bose Dropped
Digital News Daily, Wendy Davis - Tuesday, July 6, 2021
After four years of litigation, an Illinois resident has dropped a lawsuit accusing headphone manufacturer Bose of wrongly collecting and sharing information about the music, radio programs and podcasts stream ...
- Brands Show Heightened Interest In Personalized Content, 'Opt-Out' Too
MediaDailyNews, Michael McLaren - Tuesday, July 6, 2021
In this week's analysis of Bombora's Company Surge data, "real-time personalization," "brand voice," and "content personalization" were among the top five trending topics among the MediaPost 500. ...
- Facebook, Twitter, Google Threaten To Leave Hong Kong Over Proposed Data Laws
Search & Performance Marketing Daily, Laurie Sullivan - Tuesday, July 6, 2021
Big tech companies threatened to leave Hong Kong Tuesday after the Chinese government released new guidelines that focus on data security, cross-border data flow and other confidential information
management. ...
- Allant And Adstra Team Up To Help Mid-Market Brands Control Their Data
Email Marketing Daily, Ray Schultz - Tuesday, July 6, 2021
The partnership combines Allant's data capabilities and Adstra's third-party data and identity graph. ...
- Magnite-Led Publisher, DSP, Buyer Consortium Completes First Phase Of First-Party Data Initiative
Digital News Daily, Karlene Lukovitz - Wednesday, June 30, 2021
For the initiative, already handling more than 3 billion transactions daily, 30-plus participants have collaborated to test first-party segments for targeting, using real advertising budgets. ...
