- Ad Intelligence Firm SMI Expands Agency Pool, Market Coverage Too
MediaDailyNews, Joe Mandese - Tuesday, June 2, 2020
Standard Media Index, which has emerged as the market leader in competitive ad-spending intelligence via a "pool"-based system that taps directly into the media-buying processing data of major ad agencies ...
- Lotame Appoints Rock-And-Roll Dreamer, Entrepreneur To Lead Latin America Expansion
Search & Performance Marketing Daily, Laurie Sullivan - Monday, June 1, 2020
Lotame's managing director of Latin America says the company is helping clients understand customer behavior and creating addressable audiences and data enrichment with a focus on identity, attribution and mobile ...
- OMD's Geraci Joins Ad-Tech Company Adcuratio Media
Television News Daily, Wayne Friedman - Monday, June 1, 2020
Longtime Omnicom Media Group executive Chris Geraci has joined Adcuratio Media, an ad-tech company, as its chief client officer. ...
- Advertising Industry Begins Process To Gain Data Certification
Data & Programmatic Insider, Laurie Sullivan - Monday, June 1, 2020
Eyeota is one of the first companies to gain certification through a new data quality verification process from independent data quality measurement service Neutronian. The certification, announced Monday, was granted ...
- Got Ethics?
RTBlog, Joe Mandese - Monday, June 1, 2020
Just before the pandemic disrupted "normal" coverage of the ad industry, I began working on a series of initiatives related to the industry's ethics, especially its use of consumer data. ...
- Comcast, Charter, ViacomCBS Take Equity Stake In Advanced TV Data Platform Blockgraph
Television News Daily, Wayne Friedman - Friday, May 29, 2020
The deal provides aggregated, anonymized data to be used in advanced advertising sales. Blockgraph enables a marketer's first-party CRM data to be directly matched to a media company's data, which ...
- Don't Use Tactics From The 1980s When Sending Emails In 2020
Around the Net in Email, Ray Schultz - Friday, May 29, 2020
Sending emails based solely on demographic segments is a leftover tactic from the 1980’s. The world has changed since then — and in the last three months. Aaron Raddon, co-founder ...
- Google Sued Over Location Privacy By Arizona Attorney General
Digital News Daily, Wendy Davis - Wednesday, May 27, 2020
Arizona's top law enforcement official has sued Google for allegedly duping Android users by misrepresenting its practices regarding the collection of location data. ...
- The Money's On Personalization: Brands Are Spending On It, But Face Hurdles: Forrester
Email Insider, Ray Schultz - Thursday, May 28, 2020
Personalized email is drawing investment -- but not as much as targeted promotions and web experiences. ...
- North Dakota Contact-Tracing App Found To Share Location Data With Foursquare
Digital News Daily, Wendy Davis - Friday, May 22, 2020
Although North Dakota's new contact-tracing app promises to keep users' data confidential, it actually shares location data with Foursquare, according to a report by privacy company Jumbo. ...
- North Dakota Microsoft Developer For COVID Tracing App Refutes Data-Sharing Allegations
Search & Performance Marketing Daily, Laurie Sullivan - Monday, May 25, 2020
Microsoft's ProudCrowd Developer Tim Brookins says the allegation suggesting the contact-tracing app Care19 transmits some user location data to Foursquare is not exactly true. Brookins discussed the allegations that Care19 ...
- Acxiom Teams With Matterkind On New Addressable Buying Service
Digital News Daily, Karlene Lukovitz - Thursday, May 21, 2020
The solution integrates Acxiom's data, data management and identity capabilities with Matterkind's addressable media capabilities. ...
- Apple, Google Delivered COVID-19 Tracing Technology -- Will Users Share Data?
Search & Performance Marketing Daily, Laurie Sullivan - Thursday, May 21, 2020
Apple and Google have collaborated on a technology designed to protect people -- but will consumers download and use it? ...
- 6sense Data To Drive LinkedIn Ads In New Integration
Digital News Daily, Ray Schultz - Thursday, May 21, 2020
Joint clients can leverage 6sense segments to reach audiences on the global LinkedIn network. ...
- FreshAddress Completes SOC Audit
Email Marketing Daily, Ray Schultz - Thursday, May 21, 2020
The SOC audit signifies that the firm meets privacy standards. FreshAddress offers a change-of-address service and appending. ...
- Criteo Dives Into Performance For Partnerships, Traffic Generation
Inside Performance, Laurie Sullivan - Thursday, May 21, 2020
The performance of data and websites remains an important metric for brands and retailers. Criteo has been busy working on both. ...
- Neutronian Adds Former S&P President And Venture Capitalist To Advisory Board
Digital News Daily, Laurie Sullivan - Tuesday, May 19, 2020
Neutronian announced data certifications and the closing of its first funding round, but did not disclose the amount. It has added several influential investors and board members to drive the ...
- Cyber Crime Continues To Climb, With Financial Gain The Main Objective
Digital News Daily, Wayne Friedman - Tuesday, May 19, 2020
A record 157,525 incidents and 108,069 breaches were analyzed from 81 countries covering 16 industries in a report from Verizon Business. Money -- not espionage -- was the main goal ...
- Marketers Lack Unified View Of The Customer, Survey Shows
Email Marketing Daily, Ray Schultz - Tuesday, May 19, 2020
High-performing firms can connect email behavior with actions in other channels, a study by Pointillist shows. ...
- Google's Purchase Of Fitbit Could Harm Consumers And Competition, EU Group Warns
Digital News Daily, Wendy Davis - Friday, May 15, 2020
"If Google acquires consumers' data generated by the use of Fitbit wearables, including now COVID-19 related data, it would be able to use that data for its own benefit," the ...
- Compliance Will Cost You: Firms Are Barely Keeping Up With Data Access Requests
Email Insider, Ray Schultz - Monday, May 18, 2020
Each data access request costs almost $6,000. And almost a third of UK brands fear an increase in data access requests when the pandemic is over, Guardum reports. ...
- Data In, Garbage Out: How To Avoid Turning Your Targets Into Trash
RTBlog, Joe Mandese - Monday, May 18, 2020
The rampant availability of new sources of audience data -- and of data management platforms to organize them -- has created a kind of "Wild West" for audience targeting that ...
- Democrats Introduce COVID-19 Privacy Bill
Digital News Daily, Wendy Davis - Thursday, May 14, 2020
A new privacy bill spurred by the COVID-19 pandemic would require developers of contract-tracing apps to obtain people's express consent before collecting or disclosing data about their health. ...
- Here's How Kantar Analytics Is Leading Brands Back To Advertising
Search & Performance Marketing Daily, Laurie Sullivan - Wednesday, May 13, 2020
Key questions for brands are how consumer shifts in behavior will forecast demand, how much marketers should spend initially to reach customers, and what type of messages customers will exp ...
- Children's Ad Watchdog Wants FTC To Question Ed-Tech Companies About Privacy
Digital News Daily, Wendy Davis - Monday, May 11, 2020
The Children's Advertising Review Unit says the FTC should question ed-tech companies about privacy, but expresses concern that issuing formal subpoenas could delay new COPPA regulations. ...
- The Long Arm Of The Law: New Privacy Rules Have The Most Impact On Email
Email Insider, Ray Schultz - Tuesday, May 12, 2020
Most marketers are confident in their ability to comply with new regulations, Merkle reports. ...
- SparkPost And ActionIQ Form Email Integration
Email Marketing Daily, Ray Schultz - Tuesday, May 12, 2020
With the integration, email delivery service is combined with CDP to drive personalized messages, the companies say. ...
- Why John Wanamaker Is Finally Smiling
MediaDailyNews, Tim Spengler - Tuesday, May 12, 2020
As brands tighten their belts, the marketing funnel will be forced to get skinnier. How can this be accomplished? Less waste and more precision. ...
- InMobi, LiveRamp Discover Role Partnerships Play Without Third-Party Cookie Support
Data & Programmatic Insider, Laurie Sullivan - Monday, May 11, 2020
A partnership becomes more important as InMobi and LiveRamp look to address and improve omnichannel targeting and measurement as the industry moves toward firming up data privacy laws ...
- Clearview Won't Use Facial Recognition Technology On Photos Connected To Illinois
Digital News Daily, Wendy Davis - Friday, May 8, 2020
Controversial company Clearview AI says it no longer uses facial-recognition technology on photos that appear to be associated with Illinois, and is prohibiting clients from searching photos associated with the ...
