- From Experian And Equifax To Infutor, Why Data Guru Kevin Dean Will Never Stop Asking 'Why'
Data & Programmatic Insider, Laurie Sullivan - Monday, September 28, 2020
The best piece of advice Kevin Dean, newly appointed COO at Infutor Data Solutions, received throughout his career came from John Healy, managing director at Deloitte Digital, as he left ...
- Advertisers Could Be Held Responsible When Mobile Apps Gain Dangerous Permissions From Consumer Devices
Search & Performance Marketing Daily, Laurie Sullivan - Friday, September 25, 2020
Pixalate's study highlights consumer privacy risks across the top mobile apps and app stores. Advertisers don't want to advertise on an app that abuses permissions, which can become a gateway ...
- Most People Wary Of Data Collection By Platforms, Study Finds
Digital News Daily, Wendy Davis - Thursday, September 24, 2020
The vast majority of Americans appear to be uneasy about data collection by online platforms, according to a new study by Consumer Reports. ...
- TV Attribution Providers' Data 'Highly Inconsistent': CIMM, 4As Study
Television News Daily, Wayne Friedman - Wednesday, September 23, 2020
"Methodology, rather than technology, is [the] root cause of TV attribution outcome differences," according to the study issued by CIMM and the 4As. TV attribution results can be all over ...
- When It Comes To Data, Trust But Verify
Search & Performance Marketing Daily, Timur Yarnall - Wednesday, September 23, 2020
Trust is the most important factor when it comes to buying data. Here are eight reasons to never blindly trust anyone offering the best data set on the web. ...
- Data Company Infogroup Rebrands As Data Axle
Email Marketing Daily, Ray Schultz - Tuesday, September 22, 2020
Data Axle, formerly known as Infogroup, now provides a subscription data service and is 'no longer a list business,' says CEO Michael Iaccarino. ...
- Republicans Introduce Privacy Bill That Would Override State Laws
Digital News Daily, Wendy Davis - Friday, September 18, 2020
"The Setting an American Framework to Ensure Data Access, Transparency, and Accountability Act" (SAFE DATA Act) would also require companies to allow consumers to access, edit and delete data about ...
- Judge Blocks Trump Administration's WeChat Ban
Digital News Daily, Wendy Davis - Sunday, September 20, 2020
Citing the First Amendment, a federal judge blocked an order that would have forced app stores to stop offering the Chinese-owned messaging app WeChat. ...
- Eyeota Integrates With ID5 For Identity, Privacy Verification
Search & Performance Marketing Daily, Laurie Sullivan - Sunday, September 20, 2020
Audience tech platform Eyeota on Monday will announce the global integration of ID5's Universal ID with its Audience Identity Resolution technology, which connects multiple IDs associated with a user, enabling ...
- Most Firms Suffer Outbound Email Data Breaches: Study
Email Marketing Daily, Ray Schultz - Friday, September 18, 2020
Breaches occur every 12 working hours, and work-at-home employees are compounding the problem, Egress reports. ...
- Google Enables Ad Insertions During Live Events, Uses Ad-Break Data
Search & Performance Marketing Daily, Laurie Sullivan - Thursday, September 17, 2020
Google on Thursday announced features for Ad Manager's Dynamic Ad Insertion to help programmers, distributors and sports leagues insert ads into live events with broadcast quality across screens. An API ...
- Dynata Acquires CrowdLab, Digital Research Tool
Email Marketing Daily, Ray Schultz - Wednesday, September 16, 2020
CrowdLab helps brands field in-the-moment consumer research, the company says. ...
- YouTube Hit With $3 Billion Suit Over Alleged Use Of Kids' Data
Around the Net In Digital, Ray Schultz - Monday, September 14, 2020
A class-action lawsuit filed in the UK accuses YouTube of breaking UK and European data laws by targeting children. In addition, it seeks $3 billion. ...
- Senate Democrats Urge Broadband Providers To Suspend Data Caps, Expand Coverage
Digital News Daily, Wendy Davis - Friday, September 11, 2020
Sen. Mark Warner and 10 others said Friday in a letter that "remote education is only as effective as available internet service," with "unprecedented numbers of students" relying on remote ...
- All The President's Men, Yet Again
Red, White & Blog, Joe Mandese - Friday, September 11, 2020
Nineteen years after terrorists used our own commercial airline industry as weapons of mass destruction against us, new information is coming to light about an equally nefarious, but far less ...
- Inscape, Kinetiq Link TV Brand Exposures, Smart-TV Household Data
Digital News Daily, Karlene Lukovitz - Wednesday, September 9, 2020
Combining the data enables new options for ad detection and new measurement and attribution use cases for Inscape licensees and new measurement and attribution methods for Kinetiq customers, according to ...
- VideoAmp Hires Omnicom's Steuer To Lead TV Strategy, Currency
Television News Daily, Wayne Friedman - Tuesday, September 8, 2020
Steuer will develop new cross-media platform measurement -- a "currency-grade transaction-ready TV dataset" for media buyers and sellers, delivery providers and other vendors -- in the new position. ...
- RTB House Creates Streaming Video Ads, First Major Product From AI Marketing Lab
Data & Programmatic Insider, Laurie Sullivan - Tuesday, September 8, 2020
The RTB House AI Marketing Lab acts as a creator and incubator for the company's technology, where retailers and brands like Neiman Marcus and Zulily can test strategies. ...
- SparkPost And WebEngage Form International Partnership
Email Marketing Daily, Ray Schultz - Tuesday, September 8, 2020
The partnership will help SparkPost and WebEngage expand their presence in certain regions, the companies say. ...
- Kantar Becomes Only Measurement Partner In TikTok's Newly Launched Marketing Program
Search & Performance Marketing Daily, Laurie Sullivan - Friday, September 4, 2020
Kantar on Thursday became the only data insights and consulting company to join the TikTok For Business Marketing Partner Program, which launched this week. ...
- Apple Delays Debut Of Anti-Tracking Tool Until Early Next Year
Search & Performance Marketing Daily, Laurie Sullivan - Friday, September 4, 2020
Apple's decision to delay the debut of its anti-tracking feature in the next operating system should be interpreted as forgoing its plans. ...
- Italy's Competition Authority Opens Probe Into Google, Apple, Dropbox Cloud Services
Search & Performance Marketing Daily, Laurie Sullivan - Monday, September 7, 2020
Italy is the latest country to launch a probe against Google. On Monday its authority on monopolies and trade practices also announced an investigation into Apple and Dropbox based on ...
- SparkPost Expands Its IntelliSeeds Email Data Network
Email Marketing Daily, Ray Schultz - Thursday, September 3, 2020
IntelliSeeds, launched in 2019, now covers several additional countries in Europe, the company says. ...
- Profitero Unveils 'Open Ecosystem' Aimed At Optimizing Ecommerce Buys
MAD, Steve McClellan - Wednesday, September 2, 2020
The announcement comes as agencies and holding companies aggressively move to bulk up expertise in ecommerce, which is growing sharply during the pandemic. ...
- How Data Helps People And Movements In Times Of Crisis
MediaDailyNews, Sheila Colclasure - Wednesday, September 2, 2020
Data should be used to make peoples' lives better, not simply to push messages -- to enhance people's lives, not make them more complicated. ...
- Brian Lesser Becomes An Entrepreneur Again, Joins First-Party Data Startup
MediaDailyNews, Joe Mandese - Tuesday, September 1, 2020
Months after stepping down from one of the biggest media jobs in the world, Brian Lesser is an entrepreneur again. Lesser, a digital ad pioneer who resigned as CEO of ...
- Google Kids Space On Android, A Lifetime Branding Experience
Inside Performance, Laurie Sullivan - Monday, August 31, 2020
Can parents trust Google enough to commit to Kids Space -- meant to be a selling point for Android devices and create lifetime fans -- and buy into the servi ...
- Narrative Snares $8.5 Million In Funding, Launches Data Service Platform
Digital News Daily, Ray Schultz - Friday, August 28, 2020
The company is launching Data Streams Marketplace for browsing and purchasing data. ...
- Data Hermits: Consumers Are Wary About Sharing Information, Study Finds
Email Insider, Ray Schultz - Thursday, August 27, 2020
Some individuals will not even share data with health-care providers. But privacy can be used as a brand differentiator, Privitar reports. ...
- Facebook: Advertising To Be 'Severely Impacted' By Apple's iOS 14 Privacy Updates
Mobile Insider, Gavin O'Malley - Wednesday, August 26, 2020
Facebook -- saying its tests of Apple's new requirements for data collection warnings and sharing opt-ins will slash publishers' Audience Network revenue by 50% or more -- is declaring that ...
