- Is This The Dawn of the Data Decade?
Online Media Daily, Rich Astley - Monday, July 25, 2011
Data-driven, real-time acquisition of online media is a major area of opportunity for our advertisers to drive improved efficiency in the display marketplace. ...
- Strata, Harris Unveil New Agency Systems
Online Media Daily, Joe Mandese - Wednesday, July 20, 2011
Two of Madison Avenue's media buying systems developers - Strata and Harris Corp. - this morning announced partnerships designed to improve the way advertisers and agencies buy, manage and proce ...
- IBM Improves Analytics For Digital Marketers
MediaDailyNews, Wayne Friedman - Friday, July 15, 2011
IBM has announced a new suite of cloud-based real-time analytics for digital marketers. The new software will enable marketers to perform advanced segmentation and automate marketing execution based on multichann ...
- GRP Invests $6M In Twitter Syndicator
Around the Net In Online Marketing, Fern Siegel - Monday, July 11, 2011
Mark Suster of GRP Partners is doubling down on Twitter by investing in DataSift, one of two companies with rights to re-syndicate Twitter's fire hose of more than 200 milli ...
- The Future of Advertising: The Second-Oldest Profession In The World
Online Spin, Cory Treffiletti - Wednesday, June 29, 2011
Did you know that advertising is the second-oldest profession in the world? It's a little known fact, but if you follow the money, as they typically say on reruns ...
- Agencies As DMPs
Online Spin, Jason Heller - Tuesday, June 28, 2011
Winds of change are blowing down the halls of major media agencies. The race to develop data management and audience buying platforms is on. Does this surprise anyone? I ho ...
- GfK MRI, comScore Partner For New Database
MediaDailyNews, Erik Sass - Wednesday, June 22, 2011
Two leading media research companies, GfK MRI and comScore, have partnered to create a new database that combines print readership with online activity and other types of media consumption. ...
- Experian Marketing Enlarges Adobe Partnership
Online Media Daily, Gavin O'Malley - Tuesday, June 21, 2011
Experian Marketing Services announced an expanded partnership with Adobe to provide two-way dashboard views of the data that helps clients better understand internal site trends and react to possible mark ...
- Data Rich: OwnerIQ Closes $7 Million Funding Round
Online Media Daily, Laurie Sullivan - Friday, June 17, 2011
The movement toward real-time bidding based on targeted data led OwnerIQ to recently close a $7 million expansion round of VC financing backed by several investors. The company brings one-to-o ...
- Tribune Unveils New Metadata TV Viewing Guides
MediaDailyNews, Erik Sass - Monday, June 13, 2011
Tribune Media Services is now offering two new packages of metadata for tagging, organizing and managing information about TV programs. Both services are intended to help TV viewing guide publishe ...
- FTC: Data Mining Company Subject To Consumer Protection Laws
Online Media Daily, Wendy Davis - Monday, June 13, 2011
The Federal Trade Commission has closed its investigation into whether the company Social Intelligence violates federal credit reporting laws without commencing an enforcement action. But the FTC also said th ...
- Ad-On: Twitter Will Build Out TweetDeck
Online Media Daily, Laurie Sullivan - Wednesday, May 25, 2011
Twitter confirmed Wednesday buying third-party client TweetDeck for an unconfirmed $40 million in a mix of cash-and-stock deal. But what does the deal offer marketers and advertisers? Some believe t ...
- (Dis)Integrated Marketing Hurdles
Research Brief, Jack Loechner - Thursday, May 26, 2011
The opportunity to understand what marketers are thinking and doing during a period of unprecedented change and increasing expectations makes the Unica Annual Survey of Marketers especially valuable. Last yea ...
- Data Should Drive More Online Brand Dollars
Online Media Daily, Mark S. Zagorski - Tuesday, May 24, 2011
The media and data business of TV, direct mail and print still dwarf online -- especially if you pull out online search dollars. For a seismic shift to happen, the ...
- WPP Raises Data Analytics Stake For Kantar, MIG
Online Media Daily, - Tuesday, May 17, 2011
WPP's market research group Kantar and its digital marketing technology unit Media Innovation Group are immediate beneficiaries of new data analytics capabilities resulting from WPP Digital's $5 million minority investme ...
- aiMatch Builds Custom Features, Helps Analyze Data, Metrics
Online Media Daily, Laurie Sullivan - Monday, May 16, 2011
aiMatch, an ad-serving company that recently signed five new publishers, has begun to build custom features in its dashboard that allow clients to pull in back-end data and analyze ...
- Why Unstructured Data Will Mean Something Tomorrow
Email Insider, editor , David Baker - Monday, May 9, 2011
Whether or not you believe in social data, you should recognize the value of unstructured data and how it will transform our world of marketing. Starting with the simple, soci ...
- JiWire Raises $20M, Mobile Services Face Hurdles
Online Media Daily, Laurie Sullivan - Friday, May 6, 2011
Location-based marketing and search continues to gain attention. JiWire raised another $20 million in Series C funding, bringing the total capital to $45 million. The company plans to use t ...
- TV Execs Look for New Data, Infrastructure
MediaDailyNews, Erik Sass - Tuesday, May 3, 2011
The television business needs more data on viewership, the infrastructure to support targeted ad delivery and eventually addressable video advertising -- which are all still in development, according to ...
- Data Security Breaches Will Lead To Costly Boondoggles
On Media, Diane Mermigas - Friday, April 29, 2011
Even as interactive technology has made media and communications more useful, it is overshadowed by the great data skullduggery. That some of the most powerful, wealthy companies on Earth can ...
- BrightEdge Integrates comScore Data To Boost SEO Performance
Online Media Daily, Laurie Sullivan - Tuesday, May 3, 2011
BrightEdge integrates panel-based data from comScore Marketer into its SEO platform through a Web services open standards-based API. The integration enables marketers to discover keywords by market segment, and sh ...
- CDS Global Adds Email Appends To Data Management
Online Media Daily, - Monday, May 2, 2011
Hearst-owned data-management company CDS Global has added an email appends business for its clients in the magazine publishing and consumer product industries. It enables clients to merge their existing custom ...
- Digital Overload
Research Brief, Jack Loechner - Tuesday, April 26, 2011
According to new The Digital Lifestyle survey by Magnify.net in April, consumers and web surfers are facing a torrent of data growing faster than ever before. 78% of respondents we ...
- Clarification: Harris Retains Burrell's Financial, Production Systems
MediaDailyNews, - Monday, April 25, 2011
Clarification: A story in the April 22 edition of MediaDailyNews reported that MediaBank landed the data processing for media planning and buying at Publicis' Burrell unit. Incumbent Harris retains Burrell ...
- Lifecycle Management Becoming Ad Industry Focus
Data and Targeting Insider, Laurie Sullivan - Wednesday, April 20, 2011
AudienceScience will officially release a lifecycle management and brand impact feature Wednesday for its data management platform created for media planners and buyers. The latest version of the AudienceScience Gatew ...
- Facebook's Open Compute: What Does It Mean?
Online Media Daily, Beth McCabe - Friday, April 8, 2011
One of the top stories in technology was Facebook's announcement of the Open Compute Project. What makes the project so remarkable is the spirit of innovation and collaboration that launch ...
- AP Promises To Heed Do-Not-Track Header
Online Media Daily, Wendy Davis - Thursday, March 31, 2011
The Associated Press has decided to honor Firefox's new do-not-track header across 800 Web sites belonging to its news registry. The company will no longer correlate users' activity across mo ...
- Mediabrands Moves Toward Performance Comp, Cites Nielsen Deal
MediaDailyNews, David Goetzl - Tuesday, March 29, 2011
Mediabrands CFO Jeff Lupinacci said an exclusive deal with Nielsen will allow the group to continue moving in the direction of performance-based compensation. The two-year arrangement gives Mediabrands access ...
- What's A DMP -- And Do I Need One?
Data and Targeting Insider, Laurie Sullivan - Thursday, March 24, 2011
The data management platforms (DMP) is probably the least appealing and most misunderstood tool for online advertising. For starters, think of DMPs as a cross between ad servers and custom ...
- eXelate Upgraded Platform Helps Publisher's Ad Campaigns
Online Media Daily, Laurie Sullivan - Tuesday, March 22, 2011
Data management platforms are fast becoming a strategy for companies to drive profits, as ad campaigns increasingly rely on raw bits and bytes from search retargeting and dynamic display platform ...
