- Zoom Must Face Some Security And Privacy Claims, Judge Rules
Digital News Daily, Wendy Davis - Friday, March 12, 2021
Zoom users can proceed with some claims related to "zoombombing" and encryption practices, a federal judge ruled. ...
- Privacy Tops Lists Of Tech Objectives In 2021, Study Finds
Email Marketing Daily, Ray Schultz - Monday, March 15, 2021
Most brands will spend more on martech this year, and many expect a fast return on investment, Tealium reports. ...
- Performance Data Making A Difference -- What Types And Why
Inside Performance, Laurie Sullivan - Friday, March 12, 2021
How often do marketers optimize for social commerce media spend? What tools might they rate highest? Where do the most valuable insights on performance originate? ...
- Federal Privacy Bill Garners Support From Network Advertising Initiative, Other Business Groups
PolicyBlog, Wendy Davis - Thursday, March 11, 2021
Business groups are lining up to support a federal privacy bill introduced this week by Rep. Suzan DelBene, a Democrat from Washington state who previously worked for Microsoft. ...
- Broadband Carriers Should Seek Permission Before Harnessing Web-Browsing Data For Ads, Groups Say
Digital News Daily, Wendy Davis - Wednesday, March 10, 2021
"We believe that each and every customer paying for your internet service has the right to determine how their personal data will be used, on an opt-in basis," Mozilla, t ...
- Google Touts Cohort Targeting, Hopes Advertisers Will FLoC To It
MediaDailyNews, Joe Mandese - Monday, March 8, 2021
During an IAB keynote Monday, Google's top ad manager unveiled a new initiative to leverage aggregated, anonymized data to help the ad industry identify "cohorts" whose behaviors and performance cou ...
- What Consumers Expect From The New Ad 'Value' Exchange
RTBlog, Joe Mandese - Monday, March 8, 2021
The traditional ad value exchange -- trading free, ad-supported content for consumer attention -- is no longer good enough, concludes a new IAB/PwC report being released today. ...
- New Mexico AG Urges Appellate Court To Revive Privacy Lawsuit Against Google
Digital News Daily, Wendy Davis - Wednesday, March 3, 2021
"Google collects all sorts of information about students' online habits which it then uses to build profiles on individual students, and it does so without providing notice or obtaining conse ...
- Blockgraph Partners With TransUnion To Further Addressable Advertising
Television News Daily, Wayne Friedman - Thursday, March 4, 2021
The alliance concentrates on "privacy-focused" efforts around identity. Blockgraph has a large database of more than 1 billion global consumers. ...
- Upland Software Acquires Customer Data Platform BlueVenn For $51.9 Million
Email Marketing Daily, Ray Schultz - Wednesday, March 3, 2021
Upland says that with a unified customer database, it can help clients engage consumers via email, app, SMS and online. ...
- TikTok Agrees To $92 Million Privacy Settlement
Digital News Daily, Wendy Davis - Friday, February 26, 2021
TikTok agreed to pay $92 million to settle claims that it violated a wide range of data-protection laws, including a federal video privacy law and an Illinois law regarding biometr ...
- Omnicom Integrates Comscore Ecommerce, Behavioral Data
Digital News Daily, Karlene Lukovitz - Monday, March 1, 2021
The data will enhance the Omni marketing operating system's ability to provide a single view of the consumer that can be dynamically shared across all marketing practices. ...
- NBCUniversal Moves TV Stations, Regional Sports Networks To Impression-Based Ad Deals
Television News Daily, Wayne Friedman - Tuesday, February 23, 2021
Impressions offer much more granularity than ratings, which could add back anywhere from 5% to 20% in viewers, depending on the daypart. ...
- How To Build Support For A Customer Data Platform
Marketing Insider, Dan Hixson - Friday, February 19, 2021
Marketers who lobby for a dedicated CDP often have to convince their organizations that existing systems aren't equal to the task. ...
- Tatari Taps Media Agency Vet Todd Gordon For Client Development Post
Television News Daily, Wayne Friedman - Thursday, February 18, 2021
Gordon says future TV linear and streaming efforts need more work when it comes to real-time performance-driven ad efforts. ...
- Raising Their Hand: Intent Data Is Now Widely Used In B2B
Email Insider, Ray Schultz - Thursday, February 18, 2021
Ninety-seven percent of marketers in a recent study said intent data will give them a competitive advantage in the year ahead, Ascend2 reports. ...
- Fishing In The Data Lake: Can You Catch Email Identifiers?
Email Insider, Ray Schultz - Wednesday, February 17, 2021
Data lakes can help marketers identify consumers across devices and channels, Viant contends, in a white paper released Wednesday. ...
- John Sculley's Zeta Global Appoints Chief Data Officer
Search & Performance Marketing Daily, Laurie Sullivan - Tuesday, February 16, 2021
Zeta Global's newly appointed Chief Data Officer Gore says his focus is "to move past descriptive, diagnostic, and predictive to prescriptive analysis." ...
- Oklahoma Lawmakers Advance Opt-In Privacy Bill
Digital News Daily, Wendy Davis - Thursday, February 11, 2021
Oklahoma lawmakers have advanced a broad privacy bill that would require companies to obtain consumers' explicit consent before using their data for a variety of purposes, including ad targeting. ...
- Data Goldmine: Why Microsoft Pursued Pinterest
Inside Performance, Laurie Sullivan - Thursday, February 11, 2021
In the past year, Pinterest has invested in the ability to deliver returns on accountable performance advertising -- including conversion optimization, ads and shopping -- and to scale campaigns a ...
- TikTok Sale On Hold As Biden Admin Reviews Global Tech Security
Digital News Daily, Karlene Lukovitz - Wednesday, February 10, 2021
TikTok's deal to sell its U.S. operations to Oracle and Walmart has been shelved indefinitely, awaiting a resolution based on the Biden administration's in-process review of security issues surrounding technolo ...
- Study: Brands Move Toward Adopting CDPs, With Email Top-5 App Function
Email Marketing Daily, Ray Schultz - Wednesday, February 10, 2021
Almost half of CDP users plan to increase their budget by 25% within the next five years, Twilio Segment reports. ...
- Outreach Strategists Proves Cookieless Identity Improves Performance, Match Rates
Search & Performance Marketing Daily, Laurie Sullivan - Thursday, February 4, 2021
Public affairs/communications agency Outreach Strategists uses an identity resolution and audience platform with help from Adform and Semcasting that relies on a federated ID rather than a
cookie-workaround. ...
- Companies Fall Short Of Compliance With California Privacy Law, Consumer Reports Finds
Digital News Daily, Wendy Davis - Thursday, February 4, 2021
California's privacy law gives consumers the right to designate an authorized agent to opt out of the sale of their personal data on their behalf. But not all companies cover ...
- Data Dig: Firms Lack Single Source Of Truth
Email Insider, Ray Schultz - Thursday, February 4, 2021
Companies face budget and training challenges. But many are investing in data and analytics, ibi reports. ...
- How Publishers Can Prep For The Shift To First-Party Data
Publishers Daily, Projjol Banerjea - Tuesday, February 2, 2021
They need strategies to encourage users to share their information, including paywalls and better value for readers. ...
- Washington State Lawmaker Unveils Privacy Bill Requiring Opt-In Consent For Targeting
Digital News Daily, Wendy Davis - Tuesday, February 2, 2021
The People's Privacy Act, introduced by Washington state Rep. Shelley Kloba and backed by the ACLU, is being touted as a more stringent bill than the measure introduced last mon ...
- Ad Industry Blasts California AG For Tweet Endorsing Universal Opt-Out Tool
Digital News Daily, Wendy Davis - Monday, February 1, 2021
"It's troubling that important decisions are being made by tweet," the ANA's Dan Jaffe says. ...
- Former LiveRamp Exec Joins Captify As Global VP Of Product
Inside Performance, Laurie Sullivan - Monday, February 1, 2021
The strategic new hire by search intelligence company Captify comes as Apple moves to strengthen its privacy policies and Google sunsets support for third-party cookies on Google Chrome. ...
- Apple's Privacy Changes To Send Facebook's Ad Business Into Dark Ages
Search & Performance Marketing Daily, Laurie Sullivan - Friday, January 29, 2021
Proving performance and measurement will become more difficult for Facebook as a result of Apple's privacy changes, ad execs say, as the social media company faces more difficulty proving th ...
