- French Regulators Fine Google, Amazon Over Privacy
Digital News Daily, Wendy Davis - Thursday, December 10, 2020
In an online privacy crackdown, French authorities have fined Google $121 million and Amazon $43 million over their use of cookies for ad-targeting purposes. ...
- Facebook's WhatsApp Blasts Apple Over Privacy Labels
Digital News Daily, Wendy Davis - Wednesday, December 9, 2020
Apple's new app privacy labels are unfair to outside companies, Facebook's WhatsApp said Wednesday. ...
- Netline Debuts B2B Intent Data Service
Email Marketing Daily, Ray Schultz - Thursday, December 10, 2020
Intent Discovery is based on B2B content consumption behavior, the company says. ...
- iSpot Extends Audience Measurement To 'Flexible' Person-Level Data
Television News Daily, Wayne Friedman - Wednesday, December 9, 2020
iSpot is expanding its audience efforts to more granular "person-level" data cross-platform, analyzing CTV and linear impressions on business outcomes within 24 hours. It will also include separate results f ...
- What Brands Are Doing With The New Flow Of Incoming Data
Around the Net In Digital, Ray Schultz - Wednesday, December 9, 2020
The surge in online shopping has led to a flood of new data for brands. Here’s a look at what they’re doing with the new information. ...
- Former Salesforce Chief Scientist Takes On Google By Building A Search Engine
Search & Performance Marketing Daily, Laurie Sullivan - Tuesday, December 8, 2020
The former Salesforce chief scientist wants to take on Google, helping people get to content faster by building each searcher's own "curated knowledge base," according to the site, which remai ...
- ActionIQ Expands Executive Team As Revenue Skyrockets
Search & Performance Marketing Daily, Laurie Sullivan - Wednesday, December 9, 2020
On the heels of 100% year-over-year revenue growth, ActionIQ today announced the addition of two C-level execs to its leadership suite. ...
- How U.S. Will Get A Federal Privacy Law Affecting Online Advertising
Data & Programmatic Insider, Laurie Sullivan - Monday, December 7, 2020
"California will have its own dedicated agency that enforces CPRA, which will have its own budget to go after companies that do not comply," said Heather Federman, vice president ...
- Facebook Sued For 'Weaponizing' Consumer Data To Squelch Competition
Digital News Daily, Wendy Davis - Saturday, December 5, 2020
Two Facebook users have brought an antitrust lawsuit accusing the company of drawing on consumer data in order to either acquire potential rivals, or copy their products. ...
- Live From The Email Insider Summit: How PCH Plays The Game
Email Insider, Ray Schultz - Monday, December 7, 2020
The sweepstakes company sends 6 billion emails a year, while seeking to comply with present and future law. ...
- Newspaper Group Supports Privacy Regulations Aimed At 'Most Harmful' Companies
Digital News Daily, Wendy Davis - Thursday, December 3, 2020
"We do need more privacy regulation in the United States," David Chavern, CEO and president of the News Media Alliance, tells MediaPost. ...
- Starbucks CEO Kevin Johnson Joins Amperity Board
Digital News Daily, Ray Schultz - Thursday, December 3, 2020
Johnson is credited with driving a technology-based mindset at Starbucks, where he has served as CEO since 2017. ...
- Touchpoint Anarchy: Brands Failing To Use Data To Drive An Omnichannel Experience
Email Insider, Ray Schultz - Thursday, December 3, 2020
Fewer than half utilize data from email to fuel strategy, Forrester says in a study commissioned by Lucidworks. ...
- Industry Privacy Watchdog Faults Abbott Laboratories Over Disclosures
Digital News Daily, Wendy Davis - Tuesday, December 1, 2020
Abbott allegedly allowed outside companies to collect consumer data for ad-serving purposes from numerous sites it operated, but failed to offer "enhanced" notices explaining online behavioral
targeting. ...
- NBCUniversal Amps Up Cross-Media CRM Efforts With Salesforce
Television News Daily, Wayne Friedman - Tuesday, December 1, 2020
NBCU is boosting its CRM data efforts in an expansion of its deal with Salesforce, and says this will give its unified One Platform better results across all its NB ...
- Turns Out Context May Be King, After All
RTBlog, Joe Mandese - Monday, November 30, 2020
Among the solutions being proffered for the ongoing deprecation of the cookie is returning to a method of targeting people based on what interested them to land on a pie ...
- UK Government To Create Code Of Conduct For Facebook, Google, Others Dominating Markets
Search & Performance Marketing Daily, Laurie Sullivan - Friday, November 27, 2020
The U.K. on Friday introduced a dedicated Digital Markets Unit within the Competition and Markets Authority to introduce and enforce a new code to govern platforms that dominate the marke ...
- Amazon Steps Up Actions To Tackle Sale Of Counterfeit Goods On Its Platform In U.S., Europe
Search & Performance Marketing Daily, Laurie Sullivan - Wednesday, November 25, 2020
Amazon this week launched several initiatives to crack down on trademark issues and counterfeiting across its marketplace. ...
- Comcast Extends Data Caps Throughout Country
Digital News Daily, Wendy Davis - Monday, November 23, 2020
Starting next year, Comcast subscribers in 14 additional states and the District of Columbia who consume more than 1.2 TB of data per month will see higher bills. ...
- Omnicom's SSCG, Nielsen Co-Develop First-Of-Its-Kind Planning Tool
Mediapsssst, Richard Whitman - Tuesday, November 24, 2020
The new planning tool, which is exclusive to SSCG, will enable agency strategists to identify the optimal channel mix for client campaigns aimed at healthcare professionals by pharma and oth ...
- A Startup Pays Consumers For Privacy-Compliant Data It Sells To Brands
Data & Programmatic Insider, Laurie Sullivan - Monday, November 23, 2020
Last week Killi began rolling out PayCheck, an opt-in reoccurring weekly payment system that supports data sharing. The company pays users to share location, shopping, browsing, and spending data a ...
- FTC Wants To Question Stephen Bannon Over Cambridge Analytica
Digital News Daily, Wendy Davis - Friday, November 20, 2020
The agency argues it needs Bannon's testimony in order to determine whether Facebook users' data was shared with any other companies. ...
- Marketers Unveil Code Of Consumer Data Ethics, Literally
MediaDailyNews, Joe Mandese - Friday, November 20, 2020
EASTON, CT -- The role of ethics took center stage Thursday during an online summit where some of the world's top marketers discussed the ethical use of AI-powered "smart data ...
- Budgets Shift Back To DOOH, Verizon Media Study Shows Reversal Of Fortune
Search & Performance Marketing Daily, Laurie Sullivan - Thursday, November 19, 2020
Advertisers used more digital media on portable devices early in the COVID-19 pandemic to reach consumers, but the trend continues to reverse. Many advertisers say they expect to increase DO ...
- Judge Sides Against Apple In 'Faceprint' Battle
Digital News Daily, Wendy Davis - Wednesday, November 18, 2020
Illinois consumers can proceed with a lawsuit alleging that Apple's Photos app violates an Illinois biometric privacy law ...
- Facebook Data Breach Settlement Moves Forward
Digital News Daily, Wendy Davis - Tuesday, November 17, 2020
A federal judge has granted preliminary approval to Facebook's settlement of a class-action lawsuit over a security lapse that enabled hackers to steal 30 million users' information. ...
- Apple Begins 2021 With 2 Major Changes That Advertisers, Developers Need To Know
Inside Performance, Laurie Sullivan - Wednesday, November 18, 2020
One change is part of an App Store Small Business Program. Apple's IDFA identifier will have a major impact on advertisers and publishers. ...
- Apple Hit With Privacy Complaints In Germany And Spain
Digital News Daily, Wendy Davis - Monday, November 16, 2020
A privacy group led by prominent activist Max Schrems has filed complaints against Apple in Germany and Spain, for allegedly enabling app developers to track iPhone users for ad purpo ...
- NaviStone, Harriet Carter Argue That Consumers Consented To Data Collection By Not Blocking Cookies
Digital News Daily, Wendy Davis - Monday, November 16, 2020
Visitors to Harriet Carter Gifts' website had no "reasonable expectation of privacy" in data they generated because they failed to block cookies, Harriet Carter and marketing tech company NaviStone ar ...
- Marketers Mostly Clueless About Apple IDFA Changes
Inside Performance, Laurie Sullivan - Tuesday, November 17, 2020
Some 73% of marketers expect a negative impact of IDFA changes on their campaigns and apps, losing about half of identifiers under Apple's opt-in protocol. Targeting, measurement and attribution wi ...
