- Why Oracle, Not Microsoft, Should Buy TikTok
Inside Performance, Laurie Sullivan - Wednesday, August 19, 2020
"We live in a data economy," says Trip Chowdhry, managing director, Global Equities Research. "Your information as an American citizen is a national treasure." ...
- California Privacy Regulations Gain Final Approval, Enforcement Begins
Digital News Daily, Wendy Davis - Monday, August 17, 2020
California has finalized regulations implementing the state's landmark privacy law, including a requirement that web companies honor browser-based do-not-sell signals. ...
- Firms Unite To Assist Japanese B2B Firms With Marketing In U.S.
Email Marketing Daily, Ray Schultz - Tuesday, August 18, 2020
Transcosmos America and Zenrin are partnering to offer D!G!Sales, a new B2B support service. ...
- Horizon Finds Three-Quarters Of Americans Support TikTok Ban, But Encourages Brands To Begin Using It
MediaDailyNews, Joe Mandese - Tuesday, August 18, 2020
Americans overwhelmingly support a U.S. ban on TikTok including -- surprisingly -- more than half of frequent TikTok users, according to a consumer tracking study released this morning by Horizon ...
- Data Company Eyeota Enters New Zealand And Switzerland With GfK Launch Partner
Search & Performance Marketing Daily, Laurie Sullivan - Monday, August 17, 2020
Eyeota and GfK plan to announce an expanded agreement early this week. Using Eyeota Onboarding, GfK now can activate its offline data as digital audience profiles in 17 countries. ...
- Amazon Alexa Skills Found To Leak Banking History, User Names, Phone Numbers
Search & Performance Marketing Daily, Laurie Sullivan - Friday, August 14, 2020
The report should make marketers and developers who create skills for voice assistants aware of the vulnerability that could tarnish brands' reputation. ...
- Consumers Share 'Specific' Personal Data With Brands -- That May Change When They Discover Data Trusts
Search & Performance Marketing Daily, Laurie Sullivan - Friday, August 14, 2020
A report released this week suggests that nearly one-third of respondents want personalized ads and 30% like brands more when they personalize their ads. The way brands collect data is ...
- Google Warns Australians Of Losing Free Search, Disrupting YouTube And Affecting Worldwide Services
Search & Performance Marketing Daily, Laurie Sullivan - Monday, August 17, 2020
An open letter from Google highlights concerns that traditional news and its publishers are prioritized over smaller content creators and the platforms where they find audiences, even when that audience ...
- With Ad Budgets Under The Microscope, Some Magnify Google Custom Bidding
Search & Performance Marketing Daily, Laurie Sullivan - Wednesday, August 12, 2020
Jellyfish, a global boutique agency, announced Wednesday that it's now implementing Google Custom Bidding to optimize programmatic media buys to give marketers more control of campaign outcomes. ...
- Judge Sides With Facebook In Investor Lawsuit Over Privacy
Digital News Daily, Wendy Davis - Tuesday, August 11, 2020
Facebook has defeated an investor lawsuit stemming revelations that the social networking platform allowed outside companies, including data consultancy Cambridge Analytica, to obtain personal information from as many as 87 ...
- Ban On Data Caps Is 'Outdated,' Charter Tells FCC
Digital News Daily, Wendy Davis - Tuesday, August 11, 2020
Charter says the conditions of its 2016 merger with Time Warner Cable, including a ban on data caps, place the company "at a competitive disadvantage." ...
- Adobe Adds Data Governance Features To Its CDP
Email Marketing Daily, Ray Schultz - Wednesday, August 12, 2020
The capabilities can help users determine what data is needed for email marketing and social campaigns, the company says. ...
- LiveIntent And FullContact Partner On Identity Resolution Across Channels
Email Marketing Daily, Ray Schultz - Wednesday, August 12, 2020
LiveIntent and FullContact are providing a persistent portable identifier that will help them in a cookie-less world, the firms say. ...
- Robin Bordoli Named CEO Of NextRoll
Email Marketing Daily, Ray Schultz - Wednesday, August 12, 2020
The company is projecting $175 million in revenue for this fiscal year. Bordoli replaces Toby Gabriner. ...
- MRC Scrubs Audit Of YouTube 3rd-Party Processors, Opens New Audit Of Google 1st-Party Process
MediaDailyNews, Joe Mandese - Tuesday, August 11, 2020
The MRC has scuttled the second phase of an audit of Google's YouTube audience measurement data -- the part that would validate third-party viewability data processors such as DoubleVerify, Integral ...
- TikTok Tracked User Data For 15 Months, WSJ Finds
Search & Performance Marketing Daily, Laurie Sullivan - Tuesday, August 11, 2020
TikTok "skirted a privacy safeguard" related to Google's Android operating system to collect unique data identifiers from millions of mobile devices -- information that allowed the app to track users ...
- Roku Asks FCC To Reject Charter's Request For Permission To Impose Data Caps
Digital News Daily, Wendy Davis - Friday, August 7, 2020
"Data caps prevent consumers from working remotely, learning at a distance, and engaging with friends, family, and online media," Roku says in a new FCC filing. ...
- Hey Marketers, Consumers Believe Privacy Is A Human Right
Inside Performance, Laurie Sullivan - Monday, August 10, 2020
Consumers are finally paying attention to how brands use their data and many distrust how it is used. KPMG surveyed 1,000 North American consumers to learn more on how they ...
- IAS Integrates With Google Ads Data Hub For Viewability, Brand Safety Metrics Across YouTube
Search & Performance Marketing Daily, Laurie Sullivan - Friday, August 7, 2020
Integral Ad Science (IAS) execs on Friday believe the company became the first ad-verification company to partner with the Google Ads Data Hub, a privacy-focused data platform for advertisers. ...
- Local Advertisers Take Over Facebook, Give National Brands The Brush-Off
Search & Performance Marketing Daily, Laurie Sullivan - Monday, August 10, 2020
Local marketers are telling national brands they can't afford to be political when it comes to where and how many ad dollars are spent. Most don't care that national, big ...
- The Blackbaud Data Attack: Should The Company Have Paid Ransom?
Email Marketing Daily, Ray Schultz - Friday, August 7, 2020
The cloud software firm paid cyber criminals to delete data exposed in a ransomware attack. ...
- Third-Party Cookie Implosion As AI-Powered CDP Mixes With Customer Identity Data Expert
Inside Performance, Laurie Sullivan - Friday, August 7, 2020
The partnership, which gives advertisers an alternative to rebuilding campaigns based on permissioned first-party data, will launch with a few large consumer brands in beta. ...
- Cyber Security Firm Expands To Europe To Help Firms Protect Data
Email Marketing Daily, Ray Schultz - Monday, August 3, 2020
SecureReview uses several technologies, including facial verification and a secure mail system, to limit access to data. ...
- DatabaseUSA Wins Case Against The Spamhaus Project
Email Marketing Daily, Ray Schultz - Monday, August 3, 2020
A federal court rules that The Spamhaus Project wrongfully listed the company on its blocklist for three years. ...
- Baseball Scores Big Opening Weekend For National TV, RSNs; Geico, Bud Light Top Advertisers
Television News Daily, Wayne Friedman - Thursday, July 30, 2020
Major League Baseball scored strong results for both national TV and regional sports networks in the opening days of the season, an analysis of Nielsen-measured TV data finds. ...
- Lawmaker Accuses Google Of Privacy 'Bait-And-Switch'
Digital News Daily, Wendy Davis - Wednesday, July 29, 2020
Google has engaged in a "bait-and-switch" by combining DoubleClick's pseudonymous data about users with personally identifiable information, Democratic lawmaker Val Demings told Google CEO Sundar Pichai at a congressional subcommittee ...
- Looking For A Scrape: ZoomInfo's Name/Email Address Service Draws Heat
Email Insider, Ray Schultz - Thursday, July 30, 2020
Vice reports that ZoomInfo sees privacy as a core threat to its business. Of course, it does -- as do countless other firms. ...
- Inmar Offers New Marketing Platform For Retailers And CPGs
Email Marketing Daily, Ray Schultz - Thursday, July 30, 2020
Retail Cloud is a data-driven solution that supports marketing across all touchpoints, the company says. ...
- Mimecast Acuires eTorch To Strengthen Cybersecurity At 'Email Perimeter'
Email Marketing Daily, Ray Schultz - Thursday, July 30, 2020
Doing business as Mission Control, eTorch provides a security tool based on machine learning. ...
- 'Advertising,' 'Data' And 'Targeting' Loom Large During Big Tech Hearings
MediaDailyNews, Joe Mandese - Thursday, July 30, 2020
"Advertising" and "marketing," and especially their use of "data," "targeting," and the potential for "abuse" were a big part of the five-and-a-half hours of Congressional testimony during the "Big Tech" ...
