- CES: A Post-Mortem: Part Two
MediaDailyNews, Sarah Ivey - Monday, January 20, 2020
The story this year, for me, was about foundational technologies, 5G, Wifi 6, biometrics, AI and voice assistance -- and how smart combinations of existing technologies are pushing the envel ...
- Here Comes Privacy -- Well, Kinda
MediaDailyNews, George Simpson - Thursday, January 16, 2020
I think I am on solid ground declaring that the chances of you erasing your data from the internet are between slim and none. ...
- Merkle Data Shows Relevance Critically Important In 2020
Search & Performance Marketing Daily, Laurie Sullivan - Friday, January 17, 2020
About 54% of marketing execs surveyed said ads relevant to their life are most memorable, followed by ads with engaging creative or video at 53%, and ads relevant to what ...
- The Hole In The CDP Donut: How Email Marketers Can Fill It In
Email Insider, Ray Schultz - Thursday, January 16, 2020
Customer data platforms are weak on privacy compliance. That's because many don't put data first, Tealium says. ...
- Google Accepts The Cookie Is Finally Crumbling
London Blog, Sean Hargrave - Thursday, January 16, 2020
It's been crumbling for a while, but now Google gives it two years. Here's why. ...
- Dentsu Acquires Google, Salesforce Experts E-Nor
Search & Performance Marketing Daily, Laurie Sullivan - Wednesday, January 15, 2020
This acquisition cements Dentsu's commitment to being the largest reseller of Google 360, said Corey Koberg, co-CEO of Cardinal Path, a Dentsu Aegis Network company. The company believes the acquisition ...
- Android Apps Share Sensitive Data With Ad Tech Companies, Report Finds
Digital News Daily, Wendy Davis - Tuesday, January 14, 2020
People who use popular Android apps are "pervasively tracked and profiled online and have no way of knowing which entities process their data and how to stop them," according to ...
- Google To Phase Out Third-Party Cookies Within Two Years
Search & Performance Marketing Daily, Laurie Sullivan - Tuesday, January 14, 2020
The aggressive timeline will have a domino effect, with other companies in the ad industry scrambling to comply with the inevitable change. ...
- GDPR Rumblings: CMPs Aren't Keeping Up, MIT Warns
Email Insider, Ray Schultz - Tuesday, January 14, 2020
Most websites bury "reject all" buttons two layers deep. But "accept all" buttons are never hidden. ...
- House Lawmakers Propose Expansion Of Children's Privacy Rules
Digital News Daily, Wendy Davis - Friday, January 10, 2020
Two lawmakers in the House have introduced a bill that would prohibit companies from serving behaviorally targeted ads to anyone younger than 16, without their parents' consent. ...
- Data Piracy Is Here To Stay, So Are Unforeseen Consequences
TV Watch, Wayne Friedman - Monday, January 13, 2020
At CES, there were ongoing concerns over data piracy -- that more AI-decision-making algorithms will skew even more marketing efforts. Or worse. ...
- Indian GDPR Could Result In Jail Time For Offenders: Report
Email Marketing Daily, Ray Schultz - Thursday, January 9, 2020
The Personal Data Protection Act requires that sensitive data on Indian citizens be stored on servers in India. ...
- Data Compiler Registers As 'Data Broker' In California, Supporting Opt-Out, Businesses' CCPA Compliance
Search & Performance Marketing Daily, Laurie Sullivan - Wednesday, January 8, 2020
Infutor has launched an opt-out service supporting retailers and other companies that collect personal data from consumers, to help businesses comply with the California Consumer Protection Act. ...
- New Tool Allows Brands To Provide Anonymity To Shoppers
Email Marketing Daily, Ray Schultz - Wednesday, January 8, 2020
DeCloak has unveiled a solution that lets brands use behavioral data without identifying the consumer, the company says. ...
- 3 Million Streaming Video Subscribers' Data 'Compromised,' Video Software Company Says
Digital News Daily, Wayne Friedman - Monday, January 6, 2020
Data from some 6,000 accounts were available for purchase in 15 different marketplaces on the open and dark web, said the company. says video software provider Synamedia ...
- Mimecast Finds Microsoft Office Data Leak
Email Marketing Daily, Ray Schultz - Tuesday, January 7, 2020
If left unpatched, the vulnerability could expose data from 85,000 companies, Mimecast states. ...
- Label Insight CEO Todd Morris Has New Plans For Data In Search, Loyalty
Search & Performance Marketing Daily, Laurie Sullivan - Monday, January 6, 2020
Todd Morris joins Label Insight to help fix a "broken" customer search experience to identify ingredients in products. The former global president of Catalina plans to lead Label Insight into ...
- California Privacy Law Shows Need For National Legislation, Senator Says
PolicyBlog, Wendy Davis - Thursday, January 2, 2020
"Congress can no longer sit idly by in this data privacy debate," Senator Mark Warner said Thursday. ...
- Erasing The Dearly Departed: Where Does Their Online Data Go?
Email Insider, Ray Schultz - Thursday, January 2, 2020
An author calls for a GDPR for deceased people, arguing that Facebook is crammed with their accounts. ...
- How Humanizing Virtual Assistants Earns Consumer Trust
Search & Performance Marketing Daily, Laurie Sullivan - Thursday, January 2, 2020
Giving virtual assistants human qualities could prompt people to reveal more personal information to brands, according to a study led by researchers in computer science and mathematics. It also could ...
- Machine-To-Machine Everything Influences Search In 2020
Inside Performance, Laurie Sullivan - Tuesday, December 31, 2019
Continuous intelligence -- the ability to continuously analyze and extract data from search and internet-connected devices -- will consolidate the IoT analytics market and enable more advanced analytics in near ...
- AT&T Should Name Companies That Received Location Data, Digital Rights Group Says
Digital News Daily, Wendy Davis - Tuesday, December 24, 2019
The EFF has asked a federal court to order AT&T to turn over information about how it previously treated customers' location data. ...
- Will Legacy TV Streamers Share More Data With Marketers, Producers?
TV Watch, Wayne Friedman - Tuesday, December 24, 2019
Advertisers and creatives may be demanding more data from streamers -- especially in the age of fractionalizing media. ...
- Top EU Lawyers Says Facebook Data Transfer Is Legal
Around the Net In MAD London, Sean Hargrave - Friday, December 20, 2019
A top legal advisor to the EU has ruled Facebook's transfer of user data from the EU to the USA is legal, Reuters reports. ...
- The Attribution Minefield: What's Keeping Brands From Multi-Touch Intelligence
Email Insider, Ray Schultz - Friday, December 20, 2019
Multi-touch attribution use is growing. But only a minority of firms have integrated it into their media mix, the MMA reports. ...
- New York Governor Vows To Introduce Net Neutrality Law
PolicyBlog, Wendy Davis - Thursday, December 19, 2019
New York Governor Andrew Cuomo plans to introduce legislation that would ban carriers from blocking or throttling traffic, and from charging higher fees for prioritized delivery. The potential bill would ...
- Personalization Rising: Retailers Line Up Their 2020 Email Goals
Email Insider, Ray Schultz - Thursday, December 19, 2019
Retail brands want to increase their personalized emails from 10% to 30%, Bluecore reports. ...
- Nielsen Sells Music Unit To Valence Media, Owner Of Billboard-The Hollywood Reporter
MediaDailyNews, Wayne Friedman - Wednesday, December 18, 2019
Nielsen is selling its music data unit Nielsen Music to Valence Media, which owns Billboard-The Hollywood Reporter Media Group. ...
- Chartbeat Releases List Of 2019's Most Engaging Stories
Publishers Daily, Sara Guaglione - Wednesday, December 18, 2019
Human interest and features scored well this year. Celebrity profiles were less prominent compared to 2018's list. ...
- FTC Settles With Unroll.Me Over Privacy, Rejects EPIC's Request For Tougher Terms
Digital News Daily, Wendy Davis - Tuesday, December 17, 2019
The deal requires Unroll.Me, owned by Slice Technologies, to delete data about some consumers, and to refrain from misrepresenting its data practices. ...
