- IPG Unveils New-And-Improved Copy For Data: It's Not Your Father's 'Targeting'
MediaDailyNews, Joe Mandese - Wednesday, November 11, 2020
EASTON, CT -- Data scientists may be the new rock stars of Madison Avenue, but there's a reason they don't write copy for ads and Arun Kumar, Chief Data &am ...
- Zeta Rethinks Customer Data, Launches Next-Generation Platform
Search & Performance Marketing Daily, Laurie Sullivan - Friday, November 6, 2020
Zeta has launched an enhanced version of a traditional customer data platform it calls CDP+, designed to integrate the company's proprietary live-signal data and predictive AI scoring. Data remains ...
- First Day Of Global Data Summit: Ethics, Culture, Cookies, Apple, Sparkling Wine
MediaDailyNews, Joe Mandese - Friday, November 6, 2020
EASTON, CT -- Amid a worldwide pandemic, the backdrop of uncertain U.S. election results, and big threats to access to various forms of digital data, a global summit of t ...
- Judge Won't Force Facebook To Lift Block On BrandTotal
Digital News Daily, Wendy Davis - Tuesday, November 3, 2020
A federal judge has rejected analytics company BrandTotal's request for a court order requiring Facebook to allow access to its site. ...
- Fulfilling Data Access Requests Under GDPR And CCPA
Around the Net in Email, Ray Schultz - Thursday, October 29, 2020
You may have heard snippets about the data access requirements in the GDPR and CCPA. Here’s a guide to what the laws actually demand and how to comply. ...
- CEO Hit For Sending Pro-Biden Emails To Customers
Around the Net in Email, Ray Schultz - Tuesday, October 27, 2020
Expensify CEO David Barrett sent an Oct. 22 email to up to 10 million customers, urging them to vote for Joe Biden. But critics are calling out Barrett for alleg ...
- Facebook Tells NYU To Halt Political Research Project
Digital News Daily, Wendy Davis - Sunday, October 25, 2020
Citing its policy against data scraping, Facebook has told NYU researchers to halt a project that explores political ads on the platform. ...
- Facebook Battles BrandTotal Over Data Scraping
Digital News Daily, Wendy Davis - Thursday, October 22, 2020
Ad services company BrandTotal "put the security and integrity of Facebook and its users at risk," Facebook is telling a federal judge. ...
- Semcasting Launches Self-Serve Identity Resolution, Audience Design, Attribution Platform
Search & Performance Marketing Daily, Laurie Sullivan - Tuesday, October 20, 2020
Data is never copied or stored. The brand's identifier is the ID that syncs with the DSP directly. The ID never leaves the platform and is unique to each custo ...
- BrandTotal Seeks Court Order Forcing Facebook To Lift Block
Digital News Daily, Wendy Davis - Monday, October 19, 2020
"Facebook's complaint brazenly labels the UpVoice browser extension 'malicious' with no explanation," BrandTotal writes in a request for a restraining order against Facebook. ...
- Ivacy VPN Adds Startpage Private Search Engine
Inside Performance, Laurie Sullivan - Tuesday, October 20, 2020
Startpage has partnered with VPN service Ivacy, adding Startpage as a private search option. Neither company tracks users, logs their data or sells it. ...
- Advertisers Can Teach U.S. Government A Lot About Cross-Data Integration
Data & Programmatic Insider, Laurie Sullivan - Monday, October 19, 2020
Advertisers take a lot of flak when it comes to mining data that gives customers a better experience online and offline. ...
- White House Presses To Move Forward With TikTok Ban
Digital News Daily, Wendy Davis - Saturday, October 17, 2020
Citing the risk of Chinese espionage, the Trump administration is seeking to lift an injunction that prevents the government from banning new downloads of social app TikTok. ...
- Merkle Collaborates With Amazon Web Services To Support Cloud Innovations
Search & Performance Marketing Daily, Laurie Sullivan - Friday, October 16, 2020
Focused on AI and machine-learning, Merkle's cloud-based solutions offered through Amazon Web Services will help enterprises accelerate their data strategies and develop products and services for data
and analytics. ...
- MessageGears And Sageflo Team Up On Data Access For Email, SMS Campaigns
Email Marketing Daily, Ray Schultz - Friday, October 16, 2020
MessageGears and Sageflo say the integration will help to eliminate the data-friction issues that often plague marketers. ...
- Dailymotion Rolls Out Guaranteed Viewability Performance With Moat
Search & Performance Marketing Daily, Laurie Sullivan - Wednesday, October 14, 2020
The guarantee, based on performance, marks the first time Dailymotion's global network of premium publishers can offer a guarantee based on Moat-certified viewability metrics, measured by the Media Rating Coun ...
- Newly Proposed CCPA Opt-Out Rules Would Ban Buried Links, Misleading Language
Digital News Daily, Wendy Davis - Monday, October 12, 2020
"A business's methods for submitting requests to opt-out shall be easy for consumers to execute and shall require minimal steps," the newest CCPA proposed regulations state. ...
- Google Seeks Dismissal Of Lawsuit Over Alleged Tracking Of Logged-Out Chrome Users
Digital News Daily, Wendy Davis - Friday, October 9, 2020
A lawsuit accusing Google of wrongly collecting data from Chrome users is based on a "willful misinterpretation of two isolated sentences" in the privacy policy, the company says. ...
- Twilio To Acquire Segment, Customer Data Platform, For $3.2 Billion
Digital News Daily, Ray Schultz - Monday, October 12, 2020
Segment helps brands break down silo walls, Twilio says. The stock transaction is expected to close in the fourth quarter. ...
- Consumer Behavior Changing When It Comes To Sharing Sensitive Information: ARF Study
Inside Performance, Laurie Sullivan - Friday, October 9, 2020
The study found people were most willing to share health information about mask wearing and many were willing to share health information with health-related organizations to help stop COVID-19, whi ...
- From 'Selling' To 'Sharing' Information: CPRA May Expand Opt-Outs
Digital News Daily, Michael Hahn, Gary Kibel - Wednesday, October 7, 2020
The CCPA may be just the beginning -- the California Privacy Rights Act would mean consumers can opt out of having their data "shared" as well as having it "so ...
- Ad Industry Blasts New California Privacy Proposal
Digital News Daily, Wendy Davis - Thursday, October 1, 2020
"The initiative would "fail to provide meaningful new protections for Californians" and "impose considerable new costs on a business community," the ANA, IAB, 4As and other ad groups stated Thurs ...
- TransUnion To Acquire Tru Optik, Data Platform For Connected TV
Digital News Daily, Ray Schultz - Thursday, October 1, 2020
TransUnion's planned new acquisition, Tru Optik, has a household identity graph on over 80 million U.S. homes. ...
- Google Defeats New Mexico AG's Lawsuit Over Student's Privacy
Digital News Daily, Wendy Davis - Tuesday, September 29, 2020
A federal judge has thrown out a privacy lawsuit brought by the New Mexico Attorney General over children's educational apps. ...
- FCC Drops Appeal, Will Provide Data About Net Neutrality Commenters To New York Times
Digital News Daily, Wendy Davis - Tuesday, September 29, 2020
The FCC has withdrawn its appeal of an order requiring it to provide The New York Times with metadata about web users who commented to the agency during its 20 ...
- From Experian And Equifax To Infutor, Why Data Guru Kevin Dean Will Never Stop Asking 'Why'
Data & Programmatic Insider, Laurie Sullivan - Monday, September 28, 2020
The best piece of advice Kevin Dean, newly appointed COO at Infutor Data Solutions, received throughout his career came from John Healy, managing director at Deloitte Digital, as he le ...
- Advertisers Could Be Held Responsible When Mobile Apps Gain Dangerous Permissions From Consumer Devices
Search & Performance Marketing Daily, Laurie Sullivan - Friday, September 25, 2020
Pixalate's study highlights consumer privacy risks across the top mobile apps and app stores. Advertisers don't want to advertise on an app that abuses permissions, which can become a gatew ...
- Most People Wary Of Data Collection By Platforms, Study Finds
Digital News Daily, Wendy Davis - Thursday, September 24, 2020
The vast majority of Americans appear to be uneasy about data collection by online platforms, according to a new study by Consumer Reports. ...
- TV Attribution Providers' Data 'Highly Inconsistent': CIMM, 4As Study
Television News Daily, Wayne Friedman - Wednesday, September 23, 2020
"Methodology, rather than technology, is [the] root cause of TV attribution outcome differences," according to the study issued by CIMM and the 4As. TV attribution results can be all ov ...
- When It Comes To Data, Trust But Verify
Search & Performance Marketing Daily, Timur Yarnall - Wednesday, September 23, 2020
Trust is the most important factor when it comes to buying data. Here are eight reasons to never blindly trust anyone offering the best data set on the web. ...
