- Meredith, Ad Council Partner To Donate Ad Inventory To Social-Justice Groups
Publishers Daily, Melynda Fuller - Wednesday, July 8, 2020
Meredith and the Ad Council will donate $2 million in ad inventory through the "Love has no Labels" campaign. Meredith will also launch its own initiative. ...
- 'Harper's' Spurs Needed Debate About 'Cancel Culture'
Publishing Insider, Rob Williams - Thursday, July 9, 2020
Everyone in the publishing industry will recognize the letter's diagnosis of the current climate, with editors being "fired for running controversial pieces" and journalists "barred from writing on certain topi ...
- Meredith To Launch 'Reasons For Hope In America' Campaign
Publishers Daily, Sara Guaglione - Thursday, July 2, 2020
"Reasons for Hope in America" - which will span across print, digital, video, broadcast and social this fall - will highlight company initiatives or figures that have had an impact ...
- Kind Partners With Ali Forney Center For Pride March Tribute
MediaDailyNews, Sara Guaglione - Saturday, June 27, 2020
The light installation will be placed next to Greenwich Village's Stonewall Inn, a historic site in the battle for gay rights. ...
- More Brands Join Facebook Boycott, Suspend Ads To Protest Its Weak Stance On Hate
Digital News Daily, Gavin O'Malley - Sunday, June 21, 2020
A growing number of brands -- including The North Face, REI and Upwork -- are joining a month-long boycott of Facebook over its refusal to take a harder line on ...
- It's Time For Brands To Raise Their Highly Visible Hands In The Marketplace
RTBlog, Joe Mandese - Monday, June 22, 2020
As troubling as these times are, it's encouraging to see brands and agencies stepping up and taking an activist stance that I don't think we ever would have seen in ...
- 'Popular Mechanics' Shames Itself With Anarchist How-To
Publishing Insider, Rob Williams - Thursday, June 18, 2020
Without any hint of irony, the magazine this week urged readers to commit crimes. ...
- Sports TV Imagery To Change, Impacted By Off-Field Social Unrest
TV Watch, Wayne Friedman - Thursday, June 11, 2020
Wondering how many more pro sport players will be taking a knee when various leagues start next month? ...
- Periscope's Mea Culpa And Commitment To Change
Mediapsssst, Richard Whitman - Tuesday, June 9, 2020
The Minneapolis agency has looked inward and found that it has fallen short on the diversity and inclusion front. It's well-positioned to be a catalyst for momentous change. ...
- Big Media Donate Ad Time To Combat Racism
Television News Daily, Wayne Friedman - Monday, June 8, 2020
Comcast said it would give ad time and cash to fight injustice and inequality. Viamedia said it would also offer free ad time to groups to help end racism. On ...
- Activism, Current Events, Blackout Tuesday Impacts Ad Spend On Facebook
Search & Performance Marketing Daily, Laurie Sullivan - Thursday, June 4, 2020
Facebook daily spend has dropped nearly 60% in correlation with the activism efforts, Tinuiti analysis shows. The impact in the last week has been three times as great as the ...
- Meredith Corp Launches Company-Wide #BeTheKind Campaign
Publishers Daily, Melynda Fuller - Friday, May 29, 2020
Some recent examples include an interview with the owner of a small-town bakery who honored graduating high-school seniors by baking and decorating more than 800 free cakes. ...
- Special Issue Of 'Modern Luxury' Donates Proceeds To Feeding America
Publishers Daily, Sara Guaglione - Wednesday, May 20, 2020
The special May/June issue features 50-plus pages of inspiring stories of hope during the global pandemic, with profiles and interviews on individuals and organizations leading during this troubled
time. ...
- Twitter CEO Pledges $1 Billion To COVID-19 Efforts
Digital News Daily, Gavin O'Malley - Wednesday, April 8, 2020
In addition to supporting short-term relief efforts, Jack Dorsey plans to invest in the futures of individuals and local communities impacted by the pandemic. ...
- Thrillist Supports Restaurant Industry With Cross-Platform Fund-Raising Efforts
Publishers Daily, Melynda Fuller - Tuesday, March 31, 2020
Thrillist will leverage its platform and content through donation widgets placed in easily accessible areas on its homepage. ...
- Crocs, Krispy Kreme, Ralph Lauren Among Brands Donate Needed Medical Supplies
Marketing Daily - Top of the News, Thom Forbes - Friday, March 27, 2020
Several more brands are offering equipment, supplies, clothing and food to beleaguered healthcare systems and its staff. ...
- Publishers Declared 'Essential' As Officials Order Business Closures
Publishing Insider, Rob Williams - Wednesday, March 25, 2020
News publishers in several states haven't been exempted from those state restrictions, leading press associations to demand that authorities clarify the rules. ...
- Trump Turns To 'Fake News' Outlets To Help Raise COVID-19 Awareness
Mediapsssst, Richard Whitman - Tuesday, March 17, 2020
He calls organizations "fake news" for disagreeing with his policies and calling out his distortions and outright lies. Most of us think of ABC, CBS and NBC as mainstream credible ...
- iHeartMedia To Host Shows From Seneca Women Podcast Network In New Partnership
Publishers Daily, Melynda Fuller - Monday, March 9, 2020
The multi-year partnership allows the platforms to co-produce and distribute new shows focusing on women in business, leadership, current events and health. ...
- 'Time' To Celebrate 100 Women Of The Century With 100 Different Covers
Publishers Daily, Melynda Fuller - Thursday, March 5, 2020
Coinciding with International Women's Day and the 100th anniversary of women's suffrage in the U.S., 'Time' is releasing a special issue celebrating the 100 most influential women from 1920-2019. ...
- BBC To Make Greta Thunberg Documentary
Around the Net In MAD London, Sean Hargrave - Tuesday, February 11, 2020
The BBC has announced that it will make a documentary following the work of teen environmental activist Greta Thunberg, "The Guardian" writes. ...
- 'The Guardian' Rejects All Fossil Fuel Ads
Publishers Daily, Sara Guaglione - Wednesday, January 29, 2020
"Our decision is based on the decades-long efforts by many in that industry to prevent meaningful climate action by governments around the world," explained 'Guardian' management. ...
- The NFL's Social Justice PSA
Mediapsssst, Richard Whitman - Monday, January 20, 2020
The spot, from 72andSunny, is one of a series of PSAs the league has created to foster awareness of social-justice issues. ...
- Emerson Collective Underwrites New 'Now This' Vertical
Publishers Daily, Sara Guaglione - Wednesday, January 8, 2020
"NowThis Impact" will partner with experts on key issues, ranging from the climate crisis and voting rights to immigration and gun reform. ...
- 'Brand Activism' On The Rise, Report Suggests
Around the Net In MAD London, Sean Hargrave - Friday, November 8, 2019
Research from the World Media Group suggests brand activism is on the rise, requiring advertisers to align their content with a global cause or issue, "Netimperative" reports. ...
- Millennial, Gen Z-Focused Brut. Launches In U.S., Raises $40 Million
Publishers Daily, Melynda Fuller - Thursday, October 31, 2019
Brut. approaches news through a focus on "positive social dialogue around key issues," according to founder-CEO Guillaume Lacroix. ...
- Animal-Rights Activists Hail Macy's Decision To Stop Selling, Storing Fur
Marketing Daily - Top of the News, Thom Forbes - Tuesday, October 22, 2019
Macy's, Inc. said it would stop selling furs in all of its affiliated stores, including Bloomingdale's, in early 2021. ...
- 'New York Post' Calls For Assault Weapons Ban
Publishers Daily, Melynda Fuller - Monday, August 5, 2019
The editorial follows a weekend that saw two deadly mass shootings happen within 24 hours of each other in El Paso, Texas, and Dayton, Ohio. A total of 31 people ...
- Wayfair Staffers Organize Walkout, Protest Sales To Border Camp
Marketing Daily, Sarah Mahoney - Wednesday, June 26, 2019
The protest was organized after CEO Niraj Shah said Wayfair would not stop selling to BCFS, a government contractor. ...
- Activist Campaigns Have Unforeseen Negative Impact On Teens
Social Media Insider, Gavin O'Malley - Wednesday, June 12, 2019
USC researchers found viewing viral videos of police shootings and detained immigrants are associated with depressive and PTSD symptoms in adolescents of color. ...
