- JetBlue Upcycles Amenities To Help Needy
Marketing Daily, Tanya Gazdik - Thursday, December 17, 2020
As part of the airline's refreshing of its Mint program, gently and unused retiring products will be donated to nonprofits. ...
- 'WaPo' Launches Campaign To #FreeAustinTice
Publishers Daily, Sara Guaglione - Monday, December 7, 2020
Tice, an American freelance journalist, was detained while reporting in Syria more than eight years ago. ...
- Mazda Celebrates Heroes, Partners With 'Good Morning America'
Marketing Daily, Tanya Gazdik - Wednesday, December 2, 2020
The promotion brings to life the brand's "deeply held value of omotenashi," the Japanese culture of putting other's needs first. ...
- Atlantic 57 Releases Research, Guide To Articulate Brand Values
Publishers Daily, Sara Guaglione - Friday, November 20, 2020
Research indicates 87% of consumers consider a brand's values when purchasing a product. ...
- Will 'The New York Times' Allay Marketer Fears About Hot-Button Issues?
Publishing Insider, Rob Williams - Monday, October 12, 2020
'The New York Times' introduced a consumer-insights program aimed at helping advertisers handle touchy issues like racism, climate change and sex. ...
- 'Men's Health,' 'Women's Health' Partner In Virtual Race To Raise Hunger Awareness
Publishers Daily, Sara Guaglione - Thursday, October 8, 2020
The "Women's Health & Men's Health Turkey Trot," which will take place on Thanksgiving Day and will benefit Feeding America, the largest hunger-relief organization in the U.S. ...
- Human Rights Group Wants Illegal Posts Archived To Aid Prosecutions
Social Media Insider, Fern Siegel - Wednesday, September 16, 2020
Platforms are becoming more active in removing undesirable content, which can help governments and local officials document abuse. ...
- Old Navy, OKCupid, Reddit Are Activating Young Voters
Marketing Daily - Top of the News, Sarah Mahoney - Wednesday, September 2, 2020
Americans may be among the world's laziest voters, but new efforts from well-known brands are hoping to change that. So far, it looks like more young people are planning ...
- Vox Media Releases Podcast, Project On Racism And Police Brutality
Publishers Daily, Sara Guaglione - Tuesday, September 1, 2020
Vox Media has partnered with Ben & Jerry's to release a podcast examining the history of racism in America. It's the first original series produced in partnership with a br ...
- theSkimm Launches Initiative, Encourages Millennial Women To Vote
Publishers Daily, Sara Guaglione - Wednesday, August 19, 2020
The nonpartisan project is nonpartisan was launched on the 100th anniversary of the ratification of the 19th Amendment, which gave women the right to vote. ...
- Washington Post Press Freedom Partnership Runs Ads To Support Journalist Austin Tice
Publishers Daily, Melynda Fuller - Friday, August 14, 2020
Austin Tice was abducted eight years ago today at a checkpoint in Syria. The ads ask Trump to make his release a top priority. ...
- 'O, The Oprah Magazine' Puts Breonna Taylor Portrait On 26 Billboards
Publishers Daily, Melynda Fuller - Monday, August 10, 2020
There are 16 billboards, one erected for each year of Taylor's life. Until Freedom will also "occupy Kentucky" to work toward getting justice for Taylor. ...
- Meredith, Ad Council Partner To Donate Ad Inventory To Social-Justice Groups
Publishers Daily, Melynda Fuller - Wednesday, July 8, 2020
Meredith and the Ad Council will donate $2 million in ad inventory through the "Love has no Labels" campaign. Meredith will also launch its own initiative. ...
- 'Harper's' Spurs Needed Debate About 'Cancel Culture'
Publishing Insider, Rob Williams - Thursday, July 9, 2020
Everyone in the publishing industry will recognize the letter's diagnosis of the current climate, with editors being "fired for running controversial pieces" and journalists "barred from writing on certain topi ...
- Meredith To Launch 'Reasons For Hope In America' Campaign
Publishers Daily, Sara Guaglione - Thursday, July 2, 2020
"Reasons for Hope in America" - which will span across print, digital, video, broadcast and social this fall - will highlight company initiatives or figures that have had an impa ...
- Kind Partners With Ali Forney Center For Pride March Tribute
MediaDailyNews, Sara Guaglione - Saturday, June 27, 2020
The light installation will be placed next to Greenwich Village's Stonewall Inn, a historic site in the battle for gay rights. ...
- More Brands Join Facebook Boycott, Suspend Ads To Protest Its Weak Stance On Hate
Digital News Daily, Gavin O'Malley - Sunday, June 21, 2020
A growing number of brands -- including The North Face, REI and Upwork -- are joining a month-long boycott of Facebook over its refusal to take a harder line ...
- It's Time For Brands To Raise Their Highly Visible Hands In The Marketplace
RTBlog, Joe Mandese - Monday, June 22, 2020
As troubling as these times are, it's encouraging to see brands and agencies stepping up and taking an activist stance that I don't think we ever would have seen ...
- 'Popular Mechanics' Shames Itself With Anarchist How-To
Publishing Insider, Rob Williams - Thursday, June 18, 2020
Without any hint of irony, the magazine this week urged readers to commit crimes. ...
- Sports TV Imagery To Change, Impacted By Off-Field Social Unrest
TV Watch, Wayne Friedman - Thursday, June 11, 2020
Wondering how many more pro sport players will be taking a knee when various leagues start next month? ...
- Periscope's Mea Culpa And Commitment To Change
Mediapsssst, Richard Whitman - Tuesday, June 9, 2020
The Minneapolis agency has looked inward and found that it has fallen short on the diversity and inclusion front. It's well-positioned to be a catalyst for momentous change. ...
- Big Media Donate Ad Time To Combat Racism
Television News Daily, Wayne Friedman - Monday, June 8, 2020
Comcast said it would give ad time and cash to fight injustice and inequality. Viamedia said it would also offer free ad time to groups to help end racism. ...
- Activism, Current Events, Blackout Tuesday Impacts Ad Spend On Facebook
Search & Performance Marketing Daily, Laurie Sullivan - Thursday, June 4, 2020
Facebook daily spend has dropped nearly 60% in correlation with the activism efforts, Tinuiti analysis shows. The impact in the last week has been three times as great as t ...
- Meredith Corp Launches Company-Wide #BeTheKind Campaign
Publishers Daily, Melynda Fuller - Friday, May 29, 2020
Some recent examples include an interview with the owner of a small-town bakery who honored graduating high-school seniors by baking and decorating more than 800 free cakes. ...
- Special Issue Of 'Modern Luxury' Donates Proceeds To Feeding America
Publishers Daily, Sara Guaglione - Wednesday, May 20, 2020
The special May/June issue features 50-plus pages of inspiring stories of hope during the global pandemic, with profiles and interviews on individuals and organizations leading during this troubled
time. ...
- Twitter CEO Pledges $1 Billion To COVID-19 Efforts
Digital News Daily, Gavin O'Malley - Wednesday, April 8, 2020
In addition to supporting short-term relief efforts, Jack Dorsey plans to invest in the futures of individuals and local communities impacted by the pandemic. ...
- Thrillist Supports Restaurant Industry With Cross-Platform Fund-Raising Efforts
Publishers Daily, Melynda Fuller - Tuesday, March 31, 2020
Thrillist will leverage its platform and content through donation widgets placed in easily accessible areas on its homepage. ...
- Crocs, Krispy Kreme, Ralph Lauren Among Brands Donate Needed Medical Supplies
Marketing Daily - Top of the News, Thom Forbes - Friday, March 27, 2020
Several more brands are offering equipment, supplies, clothing and food to beleaguered healthcare systems and its staff. ...
- Publishers Declared 'Essential' As Officials Order Business Closures
Publishing Insider, Rob Williams - Wednesday, March 25, 2020
News publishers in several states haven't been exempted from those state restrictions, leading press associations to demand that authorities clarify the rules. ...
- Trump Turns To 'Fake News' Outlets To Help Raise COVID-19 Awareness
Mediapsssst, Richard Whitman - Tuesday, March 17, 2020
He calls organizations "fake news" for disagreeing with his policies and calling out his distortions and outright lies. Most of us think of ABC, CBS and NBC as mainstream credib ...
