- Local Advertiser Survey Shows Social, Search Most Common Parts Of Media Mix -- And Growing
Research Intelligencer, Joe Mandese - Wednesday, August 25, 2021
Digital media -- especially social and paid search -- dominate local advertisers' media mix, according to a Borrell survey of 2,811 local advertiser media buyers released today. Those also a ...
- Display Poised To Overtake Search In Digital B2B Ad Marketplace
Research Intelligencer, Joe Mandese - Wednesday, August 4, 2021
After years of eroding to the rapidly rising paid-search advertising marketplace, digital display advertising is poised to surge among B2B marketers. That's the prediction based on new estimates released th ...
- AT&T Appeals to the Masses with a Hyper-Customized Video Campaign on Social
The MediaPost Cases, Lisa Singer - Wednesday, December 16, 2020
There are brands that do what you do, but you know you do it best. So how do you let everyone else know that? If you're AT&T, you produce impactf ...
- CVS Aggregates Two Decades Of Data To Run Its Newly Launched Media Network
Inside Performance, Laurie Sullivan - Wednesday, August 26, 2020
CVS has introduced a media network that allows brands to buy ad space online and offline and will rely on its loyalty data as cookies begin to disappear. ...
- IAB: Digital Ad Spending Rises 16%, But CPMs Fall 16%
Digital News Daily, Laurie Sullivan - Thursday, May 28, 2020
First-quarter 2020 showed YoY ad growth, but the COVID-19 pandemic created significant pricing pressure on CPMs, with digital falling 16%. The IAB released its 2019 Internet Ad Revenue Report Thursda ...
- Microsoft Serves Banner Ads In Mail, Calendar App
Around the Net in Search Marketing, Laurie Sullivan - Wednesday, December 18, 2019
Microsoft is serving advertising banners in its mail and calendar app in Windows 10. A media site reported briefly seeing the ads last November, before they disappeared. But they are bac ...
- Cover Story: Dueling Banners
Marketing Politics Weekly, Joe Mandese - Thursday, November 21, 2019
In the annals of cover stories, "banners" -- headlines that run the entire width of the front page of standard, multi-column newspapers -- connote news of historic importance. This mornin ...
- Digital Turns 25, Ad Vets Reminisce On First Banner Ad
MediaPost Weekend, Larissa Faw - Sunday, October 27, 2019
Crack open a bottle of Zima -- one of 14 brands that simultaneously served the first banner ad on Wired.com (then Hotwired) on Oct. 27, 1994 -- and celebrate digit ...
- Q2 Was The Best Of Programmatic Ad Quality, Q2 Was The Worst...
RTBlog, Joe Mandese - Monday, August 26, 2019
Mixed signals are coming from two reputable sources on the quality of programmatic ad inventory. Confiant says the overall quality of programmatic ad inventory rose to its highest tracked lev ...
- How Ann Summers Tackled Hijacked Ads
Inside Performance, Laurie Sullivan - Thursday, August 15, 2019
About 19.3% of site visitors to UK retailer Ann Summers were being hijacked by browser-based ads. This is not only a problem with display and online video ads, but al ...
- In-app Campaign Gives Crown Lift Trucks A Lift
The MediaPost Cases, Nina Lentini - Friday, May 17, 2019
Berry Network implemented a B2B dynamic mobile display advertising program that was delivered in-app through banners and full-screen ads across a network of leading apps. ...
- Progressive Offers Cash For Clicking
Marketing Daily, Tanya Gazdik - Tuesday, February 19, 2019
Fifty consumers who click on the new Progressive banner ads will win $668, the average annual amount saved from switching to Progressive. ...
- Milk Makes Its Way Into The Current Food Culture
The MediaPost Cases, Nina Lentini - Thursday, March 14, 2019
In popular TV shows like "Will & Grace," "This Is Us" and "Black-ish," it wove milk into the story lines, with characters like Debra Messing's Grace dunking Oreos into ...
- Sony Taps 360-Degree VR For 'Escape Room' Ad
AI & IoT Daily, Chuck Martin - Monday, January 21, 2019
The creative for the film-promoting campaign, produced by Pretty Big Monster, allows audiences to explore and "escape" from a room. ...
- Punching Above Your Weight: Popchips' Contender Story
The MediaPost Cases, Nina Lentini - Monday, November 19, 2018
Banking on emotion, the brand launched a new product, Nutters, a peanut butter-covered puff and is testing it in the Denver market with samples, activations, outdoor, and in-store. ...
- Scientific Study Finds Video Least Viewable, But Most Neuro Ad Format
RTBlog, Joe Mandese - Monday, September 17, 2018
New scientific research indicates video may be less effective than standard or animated banner ads in terms of actually seeing or experiencing an ad's exposure. The research, conducted by Med ...
- National Public Media Connects Sponsors With Audiences
Publishing Insider, Melynda Fuller - Thursday, June 21, 2018
NPR.org banners perform 400% above industry benchmarks for CTR and have a 92% viewability rate. The display units also show a 9.1% interaction rate. ...
- All The News That's, Well, Fit: Nielsen Finds Little Negative Impact
Research Intelligencer, Joe Mandese - Tuesday, June 12, 2018
News, even politically charged or "negative" coverage, has little negative impact on brands advertising adjacent to it on a publishers' website. That's the conclusion of a Nielsen study released th ...
- IAB: Search Rises, With Mobile Contributing 54% To Revenue
Inside Performance, Laurie Sullivan - Friday, May 11, 2018
Paid-search advertising, desktop and mobile rose about 18% year-on-year to nearly $41 billion in 2017. Digital ad revenue captured by search fell to 46.2%, from 47.7% in 2016. ...
- How The 300x250 Became The Most Common -- And Fraudulent -- 'Video' Ad Unit
Research Intelligencer, Joe Mandese - Thursday, March 8, 2018
Through ingenuity, cunning and outright fraud, the 300x250 ad has become one of the most common video ad units sold via programmatic ad exchanges. ...
- Digital Ad Spending Tops $40B In First Half, IAB Reports
MediaDailyNews, Laurie Sullivan - Wednesday, December 20, 2017
Mobile took 54% of total digital ad revenue in the first half this year, up 22% from first-half 2016. Advertisers spent $21.7 billion on mobile during the first half ...
- BuzzFeed Will Run Banner Ads
Publishers Daily, Sara Guaglione - Tuesday, August 29, 2017
Once a strong proponent of native advertising over display ads, BuzzFeed has now decided to run banner ads on its homepage, story pages and mobile apps. Once a strong propone ...
- 25% Of Amazon Sellers Use Google AdWords, Search To Advertise, Per Study
SearchBlog, Laurie Sullivan - Monday, April 24, 2017
One of the top three biggest fears that sellers have is that Amazon will compete with them for sales. Some 52% are fearful of Amazon taking away their selling privilege ...
- InMobi, Nextwave Multimedia Partner To Enhance In-App Monetization
Real-Time Daily, Philip Rosenstein - Thursday, February 23, 2017
Mobile advertising company InMobi has partnered with the game developer Nextwave Multimedia to enhance the monetization of NextWave's mobile apps. InMobi used a variety of different ad placements to enhan ...
- Yahoo, Pizza Hut Team Up For Super Bowl Squares Pick'em
MediaDailyNews, Laurie Sullivan - Friday, January 27, 2017
Yahoo teamed up with Pizza Hut to launch a new digital game on Yahoo Sports -- just in time for Super Bowl LI. A banner ad enables fans playing t ...
- Jim VandeHei's Axios Venture Aims To Fix Advertising
Around the Net in Real-Time, Tobi Elkin - Tuesday, January 10, 2017
Former Politico founder Jim VandeHei says "media is broken" and he's hoping to fix it with his new startup called Axios, a group of newsletters launching on Jan. 18, accordi ...
- North America Banner Click Through Rate Up To 0.14%
Research Brief, Jack Loechner - Tuesday, December 6, 2016
The average click-through rate for a standard banner ad globally is 0.16%, though there were considerable differences across regions. ...
- Sizmek Analysis Finds Increase In Click-Through With Rich Media Vs. Standard Banners
Real-Time Daily, Tobi Elkin - Wednesday, November 16, 2016
Ad tech firm Sizmek said that globally, rich-media ads increased consumer engagement 7.44 times more than standard banners, according to its 2016 Rich Media and Video Benchmarks report. ...
- The Ever-Expanding World Of Native Advertising
RTBlog, Philip Rosenstein - Thursday, October 13, 2016
The explosion of digital advertising over the past years has caused huge problems of waste, fraud and general disengagement from traditional banner and video advertising. Native advertising has become t ...
- Putin Banner Appears On Manhattan Bridge
Around the Net In Marketing Politics, Philip Rosenstein - Friday, October 7, 2016
A banner depicting Russian President Vladimir Putin was draped off the Manhattan Bridge on Thursday afternoon. The banner had “Peacemaker” written on it. Eyewitnesses said that at least two peop ...
