- Google Cancels April Fools' Pranks
Around the Net in Search Marketing, Laurie Sullivan - Thursday, April 1, 2021
Google canceled April Fools' pranks on Thursday, stating that the reason was to honor all those who have been affected by COVID-19. An internal memo sent by Google Vice Preside ...
- Food CPG Brands Lean Into April Fool's Fibs
Marketing Daily - Top of the News, Steve Ellwanger - Thursday, April 1, 2021
Consider "The creaminess of Velveeta. Now in skincare." How cheesy is that? Then there's cauliflower-flavored Peeps. ...
- 'Simpsons' Saying Merry Christmas Two Weeks Before Easter
TVBlog, Adam Buckman - Friday, March 19, 2021
A "Simpsons" Christmas episode airing in late March sums up all we need to know about our topsy-turvy TV world. ...
- Guinness Puts Irish Smile On For St. Paddy's Day Pandemic Part II
Marketing Daily, P.J. Bednarski - Friday, March 12, 2021
The 2021 ad says: "Can't make it to the pub? Bring the pub home to you." ...
- Porsche, Mini, Honda Celebrate International Women's Day
Marketing Daily, Tanya Gazdik - Monday, March 8, 2021
Porsche is hosting an invitation-only driving event for high-achieving women at the Porsche Experience Centers in Atlanta and Los Angeles. ...
- Welcome And Abandon Emails Pulled Strong Results During 2020 Holidays
Around the Net in Email, Ray Schultz - Monday, February 22, 2021
Welcome, Cart Abandon, Product Abandon and Browse Abandon produced Over 90% off all automated orders during the 2020 Cyber weekend. One out of every eight clicks resulted in a sale, Omnise ...
- Agencies Help Brands Spark Romance For V-Day
MAD, Larissa Faw - Friday, February 12, 2021
Agencies are helping brands capture that romantic spirit with Valentine's Day-inspired campaigns, often including real-life couples. ...
- A&W Calls For Truce To 'Chicken Sandwich War'
Marketing Daily, Tanya Gazdik - Thursday, February 11, 2021
"At A&W, we're lovers, not fighters," A&W's Liz Bazner tells "Marketing Daily." ...
- Retail Sales Grew, Especially Online, In January: Mastercard
Marketing Daily, Ray Schultz - Thursday, February 4, 2021
Momentum from the holiday season and stimulus payments drove growth in the first month of the year. ...
- Absolut Urges Pandemic-Stressed Consumers To #LoveResponsibly
Marketing Daily, Tanya Gazdik - Thursday, February 11, 2021
A social call-to-action invites consumers to share video, imagery and text answering the question "How do you love responsibly?" ...
- Valentine's Day Purchases Driven By Four Behavioral Triggers
Search & Performance Marketing Daily, Laurie Sullivan - Wednesday, February 10, 2021
NetElixir forecasts the average Valentine's Day order value to reach $185, up from $165 in 2020. Hope, wellness, nostalgia, and motivation have become the four purchasing triggers for this year ...
- Hotels.com Offers Valentine's Day Dumpster Stays
Marketing Daily, Tanya Gazdik - Thursday, February 4, 2021
All entries will receive a fictional, yet satisfying, booking confirmation email for the ex's imaginary V-Day Dumpster Stay. ...
- Whole Foods Announces Valentine Weekend Virtual Cook-Alongs, With Proceeds To COVID-19 Relief
Inside Performance, Laurie Sullivan - Thursday, February 4, 2021
This week, Whole Foods Market announced a series of virtual live cook-along events to celebrate Valentine's Day weekend at home. Thirty-six percent of consumers surveyed by Suzy plan to co ...
- Digital Ad Spend Rose By 58.2% Worldwide In Q4 2020: Study
Digital News Daily, Ray Schultz - Monday, February 1, 2021
The cost-per-click rose by 9% as part of the COVID-19 pandemic shift, Socialbakers reports. ...
- Customer Service Apoplexy: Consumers Have To Work Too Hard To Resolve Issues
Email Insider, Ray Schultz - Thursday, January 21, 2021
More people are shopping online, but less than half solve problems on the first contact, least of all through email, The Northridge Group reports. ...
- Big Gains In Online Sales Seen In Holiday 2020
Around the Net in Email, Ray Schultz - Tuesday, January 19, 2021
Digital sales tripled YOY during the recent holiday season. And more than $1 of every $4 spent on retail purchases came from online orders. Here are more stats from t ...
- Email Welcomes And Abandonment Emails Surged During Holiday Season
Email Marketing Daily, Ray Schultz - Monday, January 18, 2021
SMS also saw a new peak in volume and results, Essence of Email reports. ...
- Online Shopping Hit $188.2 Billion During Holidays: Adobe
Around the Net In Digital, Ray Schultz - Wednesday, January 13, 2021
U.S. consumers spent $188.2 billion online during the 2020 holiday season, a 32% increase over 2019, according to Adobe Analytics. The Cyber Monday tally hit $100 billion. ...
- The Trillion-Dollar Payday: Online Sales Exploded During Holidays, Salesforce Reports
Email Insider, Ray Schultz - Wednesday, January 13, 2021
Firms saw a 50% increase in digital sales YoY for a global total of $1.1 trillion, but retailers should prepare themselves for "returnageddon." ...
- Winning The Gift Card Redemption Season
Marketing Insider, Maria Bailey - Friday, January 8, 2021
For example, use social media to direct consumers to retailers who have inventory of your products. ...
- Holiday Sweet Spot: Email Conversion Rate Up 32% For Black Friday
Email Insider, Ray Schultz - Thursday, December 31, 2020
Impressions and clicks were up in several categories, LiveIntent and MediaRadar report. ...
- Hiring Is Biggest Problem For Ecommerce Brands: Cluster Analysis
Email Marketing Daily, Ray Schultz - Wednesday, December 30, 2020
Panic buying is another challenge facing online shopping firms during this holiday season, Talkwalker reports. ...
- The Politics Of Shopping: Blue State Consumers Less Likely To Shop In-Store
Email Insider, Ray Schultz - Tuesday, December 29, 2020
Store traffic surged in some red states and declined in some blue ones, Esquire Advertising reports. ...
- Retailers Face A Post-Holiday Surge In Returns, Study Shows
Email Marketing Daily, Ray Schultz - Tuesday, December 29, 2020
Over a third of consumers will return five or more items, Kount reports. ...
- Fashion Retailers Look Forward To 2021
Around the Net in Email, Ray Schultz - Monday, December 28, 2020
Retailers had a tough year in 2020, and industry events like Fashion Week will be conducted virtually. but many firms are optimistic about the new year. Some will continue ...
- Holiday Sales Rise, Ecommerce Leads The Way: Mastercard
Digital News Daily, Ray Schultz - Monday, December 28, 2020
Online sales contributed almost 20% of total sales, growing by a large percentage YoY. ...
- More Holiday Cheer From Agencies
MAD, Larissa Faw - Thursday, December 24, 2020
From donations to virtual visits with Santa, ad agencies continue to unveil holiday initiatives. ...
- GoDaddy Sends Hoax Email Promising A Holiday Bonus To Staff
Around the Net in Email, Ray Schultz - Thursday, December 24, 2020
GoDaddy prompted a backlash when it sent a fake test email to employees telling them they were getting a holiday bonus. “Though we cannot celebrate together during our annual Holid ...
- Kia, SiriusXM, NBA Players Partner For Holiday Effort
Marketing Daily, Tanya Gazdik - Wednesday, December 23, 2020
NBPA members will virtually announce holiday presents gifted to families hit hardest by the pandemic. ...
- Dr. Fauci: Santa Received COVID-19 Vaccine Before Traveling Worldwide
Search & Performance Marketing Daily, Laurie Sullivan - Thursday, December 24, 2020
This year, Santa sports a purple face mask as he makes his rounds delivering toys. But to ensure kids and others stay safe, he reportedly received one of the fir ...
