- Passover, Easter Virtual Dinner Ideas For Challenging Times
Search Insider, Laurie Sullivan - Friday, March 27, 2020
This might be a good time to plan a virtual dinner by searching on Pinterest or sign up for the perfect streaming video platform in preparation for a virtual feast ...
- Mini USA Celebrates International Women's Day
Marketing Daily, Tanya Gazdik - Friday, March 6, 2020
The automaker doesn't "yell our message to massive audiences. We have conversations with smaller groups of people," says Mini's Rah Mahtani. ...
- Valentine's Day Wrap-Up: Mobile Dominated At The Last Minute
Email Marketing Daily, Ray Schultz - Tuesday, February 18, 2020
Mobile was the main source of last-minute sales. Flower sales fell by 13% and jewelry by 36%, as buyers opted for less expensive gifts and dining in, Bloomreach reports. ...
- Valentine's Gifts Or Gifs -- More Women Than Men Give
Search Marketing Daily, Laurie Sullivan - Friday, February 14, 2020
Women seem to be more giving on Valentine's Day and the search for GIFs revs up the week leading up to the holiday and remains strong through Feb. 14, according ...
- Phishing Artists Took A Break At Christmas: Report
Email Marketing Daily, Ray Schultz - Thursday, February 13, 2020
BEC attacks fell during the last two weeks of December, following heated activity prior to the holiday, Agari says. ...
- Valentine's Day: Expanded "Be Mine" Definitions And Shopping Occasions
MAD, Amy Lanzi - Wednesday, February 12, 2020
Ninety percent of purchases still happen in physical stores, but as we approach this micro holiday, consumers will be using ecommerce channels to find items for their real "be mines" ...
- Papa John's Uses Snapchat For Another Valentine's Day Campaign
Digital News Daily, Gavin O'Malley - Tuesday, February 11, 2020
The pizza company got a big boost in ad awareness, along with sizable pizza sales, last year. It hopes to repeat its ad success. ...
- If The Next 'Big Move' In Your Marketing Strategy is Hyper-Targeting, You Need A Bigger Move
Digital News Daily, Angela Voss - Wednesday, February 12, 2020
These days, everyone is on a quest to make data-driven marketing decisions. Hyper-targeting will get you sales. But will it drive tomorrow's sales? ...
- Amazon Celebrates Lovers, Romance Between Robots
Search Marketing Daily, Laurie Sullivan - Tuesday, February 11, 2020
Amazon celebrates its workers -- humans and machines -- with stories of blossoming relationships. Romance between an Amazon Scout delivery device and a Robotics device is one of the stor ...
- Young Consumers Don't Love V-Day
Marketing Daily, Sarah Mahoney - Tuesday, February 4, 2020
In one poll, half of 2,000 Gen Z-ers said Feb. 14 is "a day to get drunk and party with single friends." ...
- Mobile Was The Top Channel During Holiday 2019
Around the Net in Email, Ray Schultz - Tuesday, February 4, 2020
Mobile dominated during the 2019 holiday shopping season, accounting for 65% of all click activity. Twilio SendGrid’s
Len Shneyder analyzes that and other trends. ...
- Four Marketing Ideas For Valentine's Day
Around the Net in Email, Ray Schultz - Monday, February 3, 2020
Valentine’s Day is fast approaching, and brands have to be ready to help consumers share their love with partners, families and friends. Here are four marketing ideas for this year’s ...
- Holiday Mobile Spending Per Shopper Increases 68%
Connected Thinking, Chuck Martin - Friday, January 31, 2020
A report finds shoppers spent an average of $197, with an average order value of $59, a 23% increase from 2018. ...
- 1-800-Flowers Revamps Tech For Valentine's Day
AI & IoT Daily, Chuck Martin - Tuesday, January 28, 2020
To enhance gift-giving in advance of Valentine's Day, 1-800-Flowers is adding a virtual assistant with artificial intelligence to take orders along with new augmented reality features. The voice-based service recognizes ...
- The New Normal In Ecommerce Holiday Sales
Around the Net in Email, Ray Schultz - Tuesday, January 28, 2020
Ecommerce brands enjoyed record-breaking sales during the 2019 holiday season. Here’s an analysis of the trends that are the new normal. ...
- P&O Cruises Moves Creative To Snap London
Around the Net In MAD London, Sean Hargrave - Tuesday, January 28, 2020
P&O Cruises has moved its creative account from Founded to Snap London, "Campaign" writes. ...
- A Look Back At Holiday 2019: What Worked And What Didn't In Email
Email Marketing Daily, Ray Schultz - Tuesday, January 28, 2020
Twilio SendGrid finds that discounts and emojis in email subject lines hurt response rates. ...
- Holiday Shakeout: Bloomingdale's And Sephora Top Email Ranking
Email Insider, Ray Schultz - Friday, January 24, 2020
Most retailers failed to personalize their emails based on shopper behavior. And they sent too many, SmarterHQ reports. ...
- Email Love: Great Valentine's Day Newsletters
Around the Net in Email, Ray Schultz - Thursday, January 23, 2020
Valentine’s Day is the first valid sales opportunity after the post-holiday stagnation of January. Here are some examples of email newsletters that can charm readers on this love-filled occasion—and the ...
- Ecommerce Holiday Haul: Mobile Drives Online Growth
Email Insider, Ray Schultz - Monday, January 13, 2020
Adobe and Salesforce report a digital sales bonanza, with $142.5 billion being racked up in the U.S. alone. ...
- At Victoria's Secret, JC Penney and Kohl's, Holiday Sales Fell
Marketing Daily, Sarah Mahoney - Friday, January 10, 2020
At JC Penney, which has been struggling to engineer a turnaround, sales declined a dismal 7.5%. ...
- Happy Valentine's Day -- Yes, It's Time To Start This Year's Campaign
Around the Net in Email, Ray Schultz - Friday, January 10, 2020
Christmas may be barely over, but it’s time for marketers to rev up their marketing for Valentine’s Day. Here are several ways marketers can build brand awareness and sales -- ...
- Led By App Store, Apple's Services Log Their Biggest Year Yet
Mobile Insider, Gavin O'Malley - Thursday, January 9, 2020
App Store sales jumped 16% between Christmas and New Year's Eve alone, raking in a record $1.42 billion, Apple reports. ...
- Ad Threats Becoming Massive Data Security Problem
Search Marketing Daily, Laurie Sullivan - Tuesday, December 31, 2019
The Devcon 2019 Holiday Threat Report provides insights into what advertisers can expect to see in 2020, such as third-party JavaScript risks that connect with Magecart attacks, which target ecommerce ...
- Many Happy Returns: Ecommerce Brands Brace For Jan. 2
Email Insider, Ray Schultz - Monday, December 30, 2019
Ecommerce sales hit new highs during this holiday season -- and so did returns, judging by a new study from Splitit. ...
- Days After Xmas: Retailers Must Now Cope With Gift Returns
Around the Net In Brand Marketing, Ray Schultz - Thursday, December 26, 2019
The holiday shopping frenzy is over. But people will be returning gifts — and continuing to shop — well into the new year. Return policies vary with the store. ...
- Holiday Update: Sales Rise 3.4%, Amazon Claims Alexa Blowout
Marketing Daily, Sarah Mahoney - Thursday, December 26, 2019
Amazon also says the number of Prime one-day and same-day deliveries quadrupled from last year. ...
- Ecommerce Holiday Haul: Sales Grew By Double Digits
Email Insider, Ray Schultz - Thursday, December 26, 2019
Overall growth was dwarfed by online sales, according to Mastercard SpendingPulse. ...
- Google Creates View Santa In 3D, Demonstrates Importance Of Timing
Search Marketing Daily, Laurie Sullivan - Tuesday, December 24, 2019
Some believe Santa warps time to deliver all the gifts worldwide in 24 hours. Google Maps knows different. ...
- On Christmas Eve, All You Need Is Darlene Love
TVBlog, Adam Buckman - Tuesday, December 24, 2019
After a couple of false starts, the "TV Blog" presents Darlene Love singing "Christmas (Baby, Please Come Home)". ...
