- Google Deal Finder On Search, YouTube In Time For Back-To-School, Holidays
Search & Performance Marketing Daily, Laurie Sullivan - Wednesday, July 21, 2021
Google began rolling out new tools in the U.S. on Wednesday to link deal-seeking consumers with businesses looking to promote their products. ...
- How SEO Will Drive Holiday Marketing Success In 2021
Search & Performance Marketing Daily, Jim Yu - Tuesday, July 20, 2021
Consumer fears about in-store shopping and economic or employment concerns didn't hold shoppers back in holiday season 2020. Retail sales for the period increased 8.5% while online sales grew ...
- July 4 Ad Trends: Pools In, Fireworks Out
Mediapsssst, Richard Whitman - Friday, July 2, 2021
A heatwave scorching the west is likely to alter plans for fireworks, barbeques and other traditions associated with the holiday. ...
- On The Fourth, U.S.A. Is Still 'Paradise' For Some
TVBlog, Adam Buckman - Friday, July 2, 2021
What unites Americans? Generally speaking, the Fourth of July does. And so do hamburgers. ...
- Few CPG, QSR Brands Lighting Up For Independence Day
Marketing Daily - Top of the News, Steve Ellwanger - Wednesday, June 30, 2021
"With an unpredictable supply chain, brands are having to rethink some of their traditional seasonal campaigns," says retail specialist Jake Bolling. ...
- Alka-Seltzer Pushes For National Recovery Mocktail Day
Marketing Daily, Les Luchter - Tuesday, June 29, 2021
Bayer says July 5 would be great time to use recipes for Alka-Seltzer Mocktails, adding extra flavors to original fizzy headache/heartburn reliever. ...
- Brands Can Show EQ By Letting Consumers Opt Out Of Holiday Emails
Marketing Insider, Whitney Fishman Zember - Tuesday, June 22, 2021
Acknowledging that holidays can be complicated, one brand said, "If you'd rather not get Father's Day emails from us this year, we got you." ...
- Mother's, Father's Day Video Views Up By High Double Digits
Video Insider, Karlene Lukovitz - Tuesday, June 22, 2021
Dick's Sporting Goods managed to have top-10 videos for both holidays. ...
- Father's Day Spending Set To Hit Record $20B
Marketing Daily - Top of the News, Sarah Mahoney - Wednesday, May 26, 2021
With Major League Baseball back to normal and playing a full schedule, special baseball-branded Father's Day apparel is on sale. ...
- Brands Show Their Love For Moms In New Campaigns
MAD, Larissa Faw - Friday, May 7, 2021
Mischief is working pro bono with The Chick Mission to help raise awareness of insurance failing to cover fertility treatment for cancer patients. ...
- Mother's Day Push: Brands Up Their Email Sends, Web Traffic Rises
Email Insider, Ray Schultz - Friday, May 7, 2021
SparkPost and Contentsquare record massive volume increases in the luxury, beauty and fashion categories. ...
- The Mother Of All Performance Metrics
Inside Performance, Joe Mandese - Friday, May 7, 2021
Heading into Mother's Day weekend, Ipsos has released some revealing data about the performance of, well, moms. ...
- Beyond Mother's Day: Why A Moment Marketing Strategy Is Crucial
MAD, Amy Lanzi - Thursday, May 6, 2021
For shoppers and marketers looking to connect with moms in a special way this year, it's about winning the day-to-day moments all year-round and finding unique moments of connection. ...
- Marketers Ask Customers If They Want To Skip Mother's Day Emails
Around the Net in Email, Ray Schultz - Wednesday, May 5, 2021
Brands are asking consumers if they want to opt out of Mother’s Day emails in an effort to show empathy at what is for some a difficult time. Here ...
- Porsche, Google Among Brands Embracing 'Star Wars Day'
Marketing Daily, Tanya Gazdik - Tuesday, May 4, 2021
The travel category seems most on top of the day, with social media posts from Spirit Airlines, Expedia, United Airlines and Ryan Air. ...
- Flowers For Mom: #2 Most Popular Gift In Year Of Probable Record Spend
Marketing Daily - Top of the News, Sarah Mahoney - Wednesday, April 28, 2021
1-800-Flowers and Teleflora aim to leverage this trend with new campaigns highlighting emotional stories about moms. ...
- Mother's Day: Average Order Size, Mobile Search Share May Surprise Marketers
Inside Performance, Laurie Sullivan - Tuesday, April 27, 2021
For marketers still trying to determine what Mother's Day ecommerce sales will look like this year, NetElixir CEO Udayan Bose might have some answers. ...
- Mother's Day In-Person Plans, Travel Up From Last Year, Microsoft And Shopkick Data Show
Search & Performance Marketing Daily, Laurie Sullivan - Monday, April 26, 2021
This Mother's Day, 61% of people in the U.S. plan to celebrate in-person and 79% plan to shop in-store for a gift, according to data released by Microsoft and Shopki ...
- Anne Klein, Carhartt Find New Ways To Reach Mom
Marketing Daily, Sarah Mahoney - Wednesday, April 21, 2021
Catalog highlights products that show Anne Klein's push to become more of a lifestyle brand, including watches, shoes and jewelry. ...
- Google Cancels April Fools' Pranks
Around the Net in Search Marketing, Laurie Sullivan - Thursday, April 1, 2021
Google canceled April Fools' pranks on Thursday, stating that the reason was to honor all those who have been affected by COVID-19. An internal memo sent by Google Vice Preside ...
- Food CPG Brands Lean Into April Fool's Fibs
Marketing Daily - Top of the News, Steve Ellwanger - Thursday, April 1, 2021
Consider "The creaminess of Velveeta. Now in skincare." How cheesy is that? Then there's cauliflower-flavored Peeps. ...
- 'Simpsons' Saying Merry Christmas Two Weeks Before Easter
TVBlog, Adam Buckman - Friday, March 19, 2021
A "Simpsons" Christmas episode airing in late March sums up all we need to know about our topsy-turvy TV world. ...
- Guinness Puts Irish Smile On For St. Paddy's Day Pandemic Part II
Marketing Daily, P.J. Bednarski - Friday, March 12, 2021
The 2021 ad says: "Can't make it to the pub? Bring the pub home to you." ...
- Porsche, Mini, Honda Celebrate International Women's Day
Marketing Daily, Tanya Gazdik - Monday, March 8, 2021
Porsche is hosting an invitation-only driving event for high-achieving women at the Porsche Experience Centers in Atlanta and Los Angeles. ...
- Welcome And Abandon Emails Pulled Strong Results During 2020 Holidays
Around the Net in Email, Ray Schultz - Monday, February 22, 2021
Welcome, Cart Abandon, Product Abandon and Browse Abandon produced Over 90% off all automated orders during the 2020 Cyber weekend. One out of every eight clicks resulted in a sale, Omnise ...
- Agencies Help Brands Spark Romance For V-Day
MAD, Larissa Faw - Friday, February 12, 2021
Agencies are helping brands capture that romantic spirit with Valentine's Day-inspired campaigns, often including real-life couples. ...
- A&W Calls For Truce To 'Chicken Sandwich War'
Marketing Daily, Tanya Gazdik - Thursday, February 11, 2021
"At A&W, we're lovers, not fighters," A&W's Liz Bazner tells "Marketing Daily." ...
- Retail Sales Grew, Especially Online, In January: Mastercard
Marketing Daily, Ray Schultz - Thursday, February 4, 2021
Momentum from the holiday season and stimulus payments drove growth in the first month of the year. ...
- Absolut Urges Pandemic-Stressed Consumers To #LoveResponsibly
Marketing Daily, Tanya Gazdik - Thursday, February 11, 2021
A social call-to-action invites consumers to share video, imagery and text answering the question "How do you love responsibly?" ...
- Valentine's Day Purchases Driven By Four Behavioral Triggers
Search & Performance Marketing Daily, Laurie Sullivan - Wednesday, February 10, 2021
NetElixir forecasts the average Valentine's Day order value to reach $185, up from $165 in 2020. Hope, wellness, nostalgia, and motivation have become the four purchasing triggers for this year ...
