- Out-Of-Stock Product Messages Rise By 172%, Adobe Finds - How Will It Affect Advertising?
Search & Performance Marketing Daily, Laurie Sullivan - Wednesday, October 20, 2021
Adobe's 2021 holiday season forecast estimates U.S. holiday sales online will rise 10% to reach $207 billion -- setting a new record -- but supply-chain constraints and rising prices wi ...
- Hopping On The Holiday: Most Consumers Plan To Shop Early
Email Insider, Ray Schultz - Tuesday, October 19, 2021
Almost a third of shoppers are starting in October, prompting Fluent to say, "October is the new November." ...
- Zulily Targets Busy Moms In Holiday Campaign
Out to Launch, Steve McClellan - Monday, October 18, 2021
Creative focuses on showing busy and cost-conscious moms how Zulily can serve as a one-stop destination for all those "perfect holiday gifts." ...
- Lowe's Hosts Trick Or Treating In Stores
Around the Net In Brand Marketing, Tanya Gazdik - Sunday, October 17, 2021
Lowe’s is giving trick or treaters a chance to make up for last year’s largely cancelled Halloween festivities. The retailer will host “Hal-LOWE-en Trick-or-Treat Tryouts” nationwide on Oct. 21 fr ...
- Study: Mobile App Use Will Surge This Holiday Shopping Season
Email Marketing Daily, Ray Schultz - Thursday, October 14, 2021
Almost two-thirds of consumers expect to download at least one new retail app this year, Bluedot reports. ...
- How Advertisers Might Benefit From Google Modernizing Mobile Search
Inside Performance, Laurie Sullivan - Thursday, October 14, 2021
Google's mobile search now offers a continuous scroll feature. The company's calling it, yes, you got it, "continuous scrolling." Here's why. ...
- Email Joy For The Holidays: Most Shoppers Prefer It As A Channel
Email Insider, Ray Schultz - Wednesday, October 13, 2021
Consumers welcome email messages from brands they shop with or plan to shop with. But many are also opting in for texts, Plivo Messaging reports. ...
- Holiday Shopping Is Early, Mobile And Revengeful
Inside Performance, Laurie Sullivan - Wednesday, October 13, 2021
The shopping ecosystem became increasingly complex during the past year. Navigating this landscape can be daunting. ...
- Fearing Shortages, Shoppers Bank On Early Holiday Shopping
Marketing Daily, Sarah Mahoney - Tuesday, October 12, 2021
One survey also finds people intend to spend generously, with predictions of an 8.9% increase in sales in November and December. ...
- Halloween 2021: Monsters, Maps, Tomato 'Blood,' Candy Thieves, Dog Faces
Marketing Daily, Steve Ellwanger - Tuesday, October 12, 2021
Heinz has moved from the condiment aisle to the costume rack with a "Tomato Blood Costume Kit." ...
- Last-Minute Shopper vs. Bargain Hunter: Characteristics Shaping Messages
Search & Performance Marketing Daily, Laurie Sullivan - Friday, October 8, 2021
Understanding consumer audiences is more than a strategic tactic when using omnichannel marketing and ad techniques. ...
- Holiday Hum: What Early Email Subject Lines Are Offering
Email Insider, Ray Schultz - Thursday, October 7, 2021
Consumers say they are shopping before Black Friday. Some emails are promising deals, while others offer peeks at catalogs. ...
- Amazon, Target Offer Early Holiday Deals
Around the Net in Email, Ray Schultz - Tuesday, October 5, 2021
Amazon has offered a plethora of early “Black-Friday Worthy” deals, following Target. Consumers are already out shopping, but retailers are facing supply-chain
issues. ...
- Amid Widespread Shortages, Walmart, Macy's Release Hot-Toy List
Marketing Daily, Sarah Mahoney - Friday, October 1, 2021
Walmart bases its ranking on kids' opinions, and says imaginative-play toys rose to the top. ...
- Study: Email Service Lags At Some Ecommerce Brands
Email Marketing Daily, Ray Schultz - Friday, October 1, 2021
Almost half of the firms studied could not respond to email inquiries in less than 24 hours, Simplr and Gladly report. ...
- Reese's Sponsors Nextdoor Halloween Interactive Map
Inside Performance, Laurie Sullivan - Friday, October 1, 2021
Nextdoor has created an interactive local guide for neighbors to share how they will celebrate Halloween. This is not the first year they have used this map, but this ye ...
- National Coffee Day Brings Out The Deals
Around the Net In Brand Marketing, Tanya Gazdik - Wednesday, September 29, 2021
Many national chains offered deals on Wednesday in conjunction with National Coffee Day, which is followed by the lesser-celebrated International Coffee Day on Oct. 1. The pandemic has prompted mo ...
- Holiday Refresh: Marketers Seeing Higher Cost Per Clicks
Inside Performance, Laurie Sullivan - Thursday, September 30, 2021
The cost per click (CPC) rose 15% compared with the previous quarter as a result of more clicks on competitive queries in the Q2, according to Microsoft data. ...
- Email Marketing Campaign Tips For Halloween
Around the Net in Email, Ray Schultz - Wednesday, September 29, 2021
Autumn is here, and Halloween is only weeks away. Here are email marketing tips to prevent you from being frightened. ...
- Skinny Santa: Salesforce Expects Higher Costs, Fewer Online Orders This Holiday Season
Email Insider, Ray Schultz - Wednesday, September 29, 2021
Growth will come from a 20% increase in consumer prices as ecommerce brands cope with earlier ordering and other challenges. ...
- Nearly 62% Of Consumers Still Blame Poor Onsite Search For 'Bounce,' Abandonment
Inside Performance, Laurie Sullivan - Wednesday, September 29, 2021
Product discovery is the biggest ecommerce problem brands may not know they have. Difficulty finding products on a retailer's site is one of the top reasons for abandoning the sear ...
- Black Friday-Cyber Monday Conversions Surged In 2020: Will They Do The Same This Year?
Email Marketing Daily, Ray Schultz - Friday, September 24, 2021
The Delta variant could keep conversions from growing at quite the same rate, Wunderkind warns. ...
- Criteo Data Analyzes Summer Travel, Retail Holiday Trends
Inside Performance, Laurie Sullivan - Tuesday, September 21, 2021
Criteo's Commerce Trends Dashboard provides insight into monthly shopping trends by product category across more than 15,000 retailers worldwide, with data forecasts and advice around the upcoming
holiday season. ...
- How To Weather A Perfect Storm Of Disruption This Holiday Season
Around the Net in Email, Ray Schultz - Monday, September 20, 2021
Retailers are facing labor shortages and supple-chain disruptions even while consumer demand spikes as the holidays approach. Here’s how to deal with this perfect storm of trouble for this year&rsquo ...
- First Forecasts: Holiday Spending To Increase 7+%
Marketing Daily, Sarah Mahoney - Thursday, September 16, 2021
"This holiday season will be defined by early shopping, bigger price tags and digital experiences," says Steve Sadove, senior advisor for Mastercard. ...
- Black Friday Blowout: Consumers Are Getting Ready To Return To Stores
Email Insider, Ray Schultz - Wednesday, September 15, 2021
But consumers are more motivated by deals than anything else, BlackFriday.com reports. ...
- Temptations Offers 'Tasty Human' Halloween Cat Treats
Marketing Daily, Tanya Gazdik - Tuesday, September 14, 2021
Creative features a cat owner being watched ominously by their cat, who if bigger, might try to eat their humans. ...
- Online Holiday Sales Could Hit Up To $218 Billion: Deloitte
Email Marketing Daily, Ray Schultz - Tuesday, September 14, 2021
And retail sales could go as high as $1.3 trillion, Deloitte projects in its 2021 forecast. Ecommerce sales will increase by 11% to 15% to hit a total of $2 ...
- Syte Partners With Movable Ink On Dynamic Content In Holiday Emails
Email Marketing Daily, Ray Schultz - Wednesday, September 8, 2021
The combined platforms will facilitate creation of 1:1 emails, allowing brands to send hyper-personalized email marketing ahead of the holiday season, the companies say. ...
- Over Half Of All Consumers Have Purchased A Fake Product Online, Study Finds
Email Marketing Daily, Ray Schultz - Thursday, September 2, 2021
Some consumers even know the items are fake -- but a fifth would use them anyway, Red Points reports. ...
