- Black Friday Being Replaced By Cyber Everything
Around the Net in Search Marketing, Laurie Sullivan - Wednesday, October 21, 2020
A study found 52% of U.S. consumers plan to sit Black Friday out this year. Only 12% expect to shop in-store. COVID-19 accelerated the start to the shopping season. with ...
- Facebook Rolls Out New Frictionless Commerce Ad Features, Aimed At Mobile Holiday Shopping Season
MediaDailyNews, Joe Mandese - Wednesday, October 21, 2020
In an effort to take some of the friction out of online shopping this holiday season, Facebook this morning is unveiling a series of commerce-driven ads and features on both ...
- Holiday Ad Spending Starts Early As Brands And Retailers Face Concerns Over Shipping Capacity
Search & Performance Marketing Daily, Laurie Sullivan - Monday, October 19, 2020
Some companies expect the budget allocations to run heavier earlier in the season and less as the holiday season approaches. ...
- Keeping Shoppers In The Know: Demand Is High For Delivery And Return Alerts
Email Insider, Ray Schultz - Friday, October 16, 2020
Companies that can deliver proactive communication about delivery and returns are more likely to draw repeat business, Narvar reports. ...
- Mars Petcare Offers Halloween Fun
Marketing Daily, Tanya Gazdik - Thursday, October 15, 2020
Temptations worked with the Waltham Petcare Science Institute to enhance the movie with sound frequencies aimed to capture cats' attention. ...
- The Lump Of Coal This Christmas: Consumer Fraud
Email Insider, Ray Schultz - Thursday, October 15, 2020
ACI projects a 27% Increase in ecommerce buying. But the value of fraudulent transactions has also been going up. ...
- Making The Most Of Search, Business Insights This Holiday Season
Search & Performance Marketing Daily, Jim Yu - Thursday, October 15, 2020
Retailers need to keep one finger firmly on the pulse of holiday shoppers this year as they navigate changes in consumer behavior driven entirely by factors outside of anyone's cont ...
- Consumers Want To Shop Both Online And In Stores This Holiday Season: Study
Email Marketing Daily, Ray Schultz - Wednesday, October 14, 2020
But more shoppers are planning to buy online than in brick-and-mortar locations, InMoment reports. ...
- Consumers Spend Less As Affiliate Marketing Takes Another Hike
Search & Performance Marketing Daily, Laurie Sullivan - Tuesday, October 13, 2020
Can performance marketing save the holiday season? After a good run with the back-to-school shopping season, advertisers are trying to find out. ...
- Email Tsunami: Inboxes Will Be Crammed During The Election And Holidays
Email Insider, Ray Schultz - Tuesday, October 13, 2020
Email deliverability will be hurt, but there are ways to ensure messages hit the inbox and not the spam folder, Essence of Email reports. ...
- Most High Earners Plan To Spend More This Holiday Season: Study
Email Marketing Daily, Ray Schultz - Tuesday, October 13, 2020
Consumers crave the in-store experience, but high-income shoppers will research gifts before they buy, AKI finds. ...
- A Very Merry COVID Christmas? Pandemic Will Permanently Change Consumer Behavior: Analysts
Inside Performance, Laurie Sullivan - Tuesday, October 13, 2020
Capital Markets Analysts believe the impact of COVID-19 will extend into 2021 and "almost certainly solidify the permanent changes in consumer behavior brought about by this pandemic." ...
- Black Friday Still Leads In Consumer Perception Of Deals, Study Finds
Email Marketing Daily, Ray Schultz - Monday, October 12, 2020
Amazon Prime Days comes in a close second to Black Friday -- edging up from third last year, NPD reports. ...
- Prime Day Cometh, Scrambling Holiday Forecasts
Marketing Daily - Top of the News, Sarah Mahoney - Monday, October 12, 2020
Many respondents in one study say they intend to shop earlier, with 67% planning to start before Thanksgiving. ...
- Where's The Christmas In Emails? Retailers Forgot Holidays And Personalization Last Month
Email Insider, Ray Schultz - Thursday, October 8, 2020
Only four retailers included holiday messaging, and most sent generic blasts, SmarterHQ reports. ...
- Shopping With Feeling: Consumers Demand Empathy From Brands During Buildup To Holidays
Email Insider, Ray Schultz - Wednesday, October 7, 2020
Two-thirds of consumers plan to do all their holiday shopping online, but 83% want an emotional connection with firms before they buy, Iterable says. ...
- Halloween Design Templates For Email Newsletters
Around the Net in Email, Ray Schultz - Monday, October 5, 2020
Halloween is a big autumn revenue creator. Here are free email newsletter design templates for use on Halloween. ...
- Email Tech Stacks Up: Brands Evaluate Tools Prior To Holiday Shopping Peak
Email Insider, Ray Schultz - Monday, October 5, 2020
Email and SEO solutions are the tools being most evaluated for purchase, ClickZ reports. ...
- Holiday 2020: Smaller Spend, Unpredictable -- And Maybe More Human
Marketing Daily - Top of the News, Sarah Mahoney - Monday, October 5, 2020
In one study, 41% of consumers surveyed -- nearly tripled from last year -- are planning on spending less. ...
- Bring On Halloween, Although Search Data Shows A Rocky Road
Search & Performance Marketing Daily, Laurie Sullivan - Thursday, October 1, 2020
Many search marketers have geared up organic and paid-search campaigns. Data from Shopkick and research firm Suzy reveals consumers' plans for buying and trick-or-treating this Halloween. ...
- The 700 Million-Package Pileup: Online Holiday Shopping Surge Means Stress On System, Salesforce Predicts
Email Insider, Ray Schultz - Thursday, October 1, 2020
Marketers better have those email triggers in place -- returns are likely to rise in proportion to orders, according to forecasts. ...
- Amazon Prime Day Becomes Kickoff To Holiday Shopping
Search & Performance Marketing Daily, Laurie Sullivan - Monday, September 28, 2020
WARC estimates Amazon's ad business is growing 4.5 times faster than Facebook's and 63 times faster than Alphabet's. And COVID-19 will result in an added $183 billion spent online by ...
- Why SEO-Driven Curbside Pickup Will Be Holiday's Secret Sauce
Search & Performance Marketing Daily, Jason White - Tuesday, September 29, 2020
Two primary headwinds will impact performance -- localized community COVID-19 outbreaks and shipping delays -- as marketers approach the holiday season. ...
- Priming The Holidays: Amazon Moves Sales Blast To October, And Everyone Else Must Adapt
Email Insider, Ray Schultz - Monday, September 28, 2020
Consumers -- and sellers -- are gearing up, according to a study by Jungle Scout. But that means inboxes will be very crowded. ...
- Millennial Scrooges: They're Planning To Buy Gifts For Themselves
Email Insider, Ray Schultz - Friday, September 25, 2020
Still, many younger people plan to focus on the meaning of the holiday -- and they don't want advertising, Fullscreen reports. ...
- Amazon, Target, Walmart Cook Up All-New Holiday Plans
Marketing Daily, Sarah Mahoney - Thursday, September 24, 2020
Walmart says it will provide "an all-new Black Friday experience," while Amazon reschedules Prime Day. ...
- Forget The Super Bowl -- Gear Up For The Most Competitive 3 Months In Digital Advertising
Digital News Daily, Tim Lardner - Thursday, September 24, 2020
As digital becomes the new battleground for brand-building, performance and political marketing, here is how marketers can prepare for the most competitive three-month stretch in digital marketing and
media. ...
- Holiday Nerves: Ecommerce Brands Are Less Optimistic Than Last Year
Email Insider, Ray Schultz - Thursday, September 24, 2020
Ecommerce brands are planning later this year. They are worried about revenue and some are doing no peak-season marketing, Yieldify reports. ...
- Advertisers Will Spend $58.6 Billion On Ecommerce Ads To Reach Millions Of Consumers
Inside Performance, Laurie Sullivan - Thursday, September 24, 2020
Data from GfK and WARC shows where advertisers will spend ad budgets and where consumers plan to shop. ...
- U.S. Consumers Anticipate 'Muted' Holidays
Marketing Daily - Top of the News, Tanya Gazdik - Thursday, September 24, 2020
In a potential sign of this year's economic troubles, 19% of U.S. consumers reported that they simply "will not be shopping" for the holidays. ...
