- Big Gains In Online Sales Seen In Holiday 2020
Around the Net in Email, Ray Schultz - Tuesday, January 19, 2021
Digital sales tripled YOY during the recent holiday season. And more than $1 of every $4 spent on retail purchases came from online orders. Here are more stats from t ...
- Email Welcomes And Abandonment Emails Surged During Holiday Season
Email Marketing Daily, Ray Schultz - Monday, January 18, 2021
SMS also saw a new peak in volume and results, Essence of Email reports. ...
- Online Shopping Hit $188.2 Billion During Holidays: Adobe
Around the Net In Digital, Ray Schultz - Wednesday, January 13, 2021
U.S. consumers spent $188.2 billion online during the 2020 holiday season, a 32% increase over 2019, according to Adobe Analytics. The Cyber Monday tally hit $100 billion. ...
- The Trillion-Dollar Payday: Online Sales Exploded During Holidays, Salesforce Reports
Email Insider, Ray Schultz - Wednesday, January 13, 2021
Firms saw a 50% increase in digital sales YoY for a global total of $1.1 trillion, but retailers should prepare themselves for "returnageddon." ...
- Winning The Gift Card Redemption Season
Marketing Insider, Maria Bailey - Friday, January 8, 2021
For example, use social media to direct consumers to retailers who have inventory of your products. ...
- Holiday Sweet Spot: Email Conversion Rate Up 32% For Black Friday
Email Insider, Ray Schultz - Thursday, December 31, 2020
Impressions and clicks were up in several categories, LiveIntent and MediaRadar report. ...
- Hiring Is Biggest Problem For Ecommerce Brands: Cluster Analysis
Email Marketing Daily, Ray Schultz - Wednesday, December 30, 2020
Panic buying is another challenge facing online shopping firms during this holiday season, Talkwalker reports. ...
- The Politics Of Shopping: Blue State Consumers Less Likely To Shop In-Store
Email Insider, Ray Schultz - Tuesday, December 29, 2020
Store traffic surged in some red states and declined in some blue ones, Esquire Advertising reports. ...
- Retailers Face A Post-Holiday Surge In Returns, Study Shows
Email Marketing Daily, Ray Schultz - Tuesday, December 29, 2020
Over a third of consumers will return five or more items, Kount reports. ...
- Fashion Retailers Look Forward To 2021
Around the Net in Email, Ray Schultz - Monday, December 28, 2020
Retailers had a tough year in 2020, and industry events like Fashion Week will be conducted virtually. but many firms are optimistic about the new year. Some will continue ...
- Holiday Sales Rise, Ecommerce Leads The Way: Mastercard
Digital News Daily, Ray Schultz - Monday, December 28, 2020
Online sales contributed almost 20% of total sales, growing by a large percentage YoY. ...
- More Holiday Cheer From Agencies
MAD, Larissa Faw - Thursday, December 24, 2020
From donations to virtual visits with Santa, ad agencies continue to unveil holiday initiatives. ...
- GoDaddy Sends Hoax Email Promising A Holiday Bonus To Staff
Around the Net in Email, Ray Schultz - Thursday, December 24, 2020
GoDaddy prompted a backlash when it sent a fake test email to employees telling them they were getting a holiday bonus. “Though we cannot celebrate together during our annual Holid ...
- Kia, SiriusXM, NBA Players Partner For Holiday Effort
Marketing Daily, Tanya Gazdik - Wednesday, December 23, 2020
NBPA members will virtually announce holiday presents gifted to families hit hardest by the pandemic. ...
- Dr. Fauci: Santa Received COVID-19 Vaccine Before Traveling Worldwide
Search & Performance Marketing Daily, Laurie Sullivan - Thursday, December 24, 2020
This year, Santa sports a purple face mask as he makes his rounds delivering toys. But to ensure kids and others stay safe, he reportedly received one of the fir ...
- Good Grief! It's Christmas, But Where Are You, Charlie Brown?
TVBlog, Adam Buckman - Thursday, December 24, 2020
"A Charlie Brown Christmas" is absent from network television this year for the first time since it premiered on CBS on December 9, 1965. ...
- Ford Enlists Chevy Chase For Mustang Mach-E
Marketing Daily, Tanya Gazdik - Monday, December 21, 2020
The 60-second spot breaks Dec 22 during the "Saturday Night Live Christmas Special" on NBC. ...
- A Month Of Black Fridays
Marketing Insider, Scott Hirsch - Wednesday, December 23, 2020
How to leverage this holiday trend even after December. For example: Consider your "12 days of Christmas" to run for about 75 days. ...
- Netflix, UNIT9 Enable Holograms Inspired By 'Midnight Sky' Movie, Forge Emotional Connections
Search & Performance Marketing Daily, Laurie Sullivan - Monday, December 21, 2020
The social hologram and digital microsite, inspired by "Midnight Sky," introduces an augmented reality tool to send hologram video messages to friends and family for the holidays. ...
- The BOPIS Way: Consumers Are Shopping Online And Picking Up In-Store This Season
Email Insider, Ray Schultz - Monday, December 21, 2020
This year's hot delivery trend is BOPIS/Curbside Pickup, according to studies by StitcherAds and Adobe. But will shoppers continue after the holidays? ...
- Agencies Deliver Cheer Via Holiday Initiatives
MAD, Larissa Faw - Friday, December 18, 2020
The holidays are here and agencies are letting loose with related initiatives to raise spirits and elicit cheer from their teams. ...
- Holiday Spending Outlook Growing Grinchier
Marketing Daily, Sarah Mahoney - Friday, December 18, 2020
Congressional delays are Scrooging shoppers out of financial peace of mind while COVID-19 cases are soaring. ...
- Automated Emails Drove 27% Of Online Orders In November: Study
Email Marketing Daily, Ray Schultz - Friday, December 18, 2020
Almost half of automated email orders occurred during the Cyber Ten Period, Omnisend reports. ...
- PwC: High Shipping Costs A Deal Breaker For Online
Search & Performance Marketing Daily, Laurie Sullivan - Thursday, December 17, 2020
"High shipping costs are clearly driving behavior, but so is curbside pickup," said PwC Consumer Markets Lead Tyson Cornell. "Curbside pickup is positively impacting consumer loyalty to brands." ...
- Tips For Email Marketing During The Holidays -- And Beyond
Around the Net in Email, Ray Schultz - Thursday, December 17, 2020
This year’s holiday season poses unusual challenges to email marketers. Here are the issues facing emailers as they head into 2021 — and some solutions. ...
- Lincoln Supports American Forests With Holiday Effort
Marketing Daily, Tanya Gazdik - Wednesday, December 16, 2020
The luxury automaker will host three six-minute, live-streamed tree-lighting ceremonies via Instagram Live. ...
- Ahem, RFM: Don't Forget The Direct Mail Verities When Doing Your Email Marketing
Email Insider, Ray Schultz - Wednesday, December 16, 2020
A good CRM or CDP can supply you with so much more. But the old formula is a good place to start. ...
- Winning The Holiday Season From The Safety of Your Customers' Couches
Marketing Insider, Nicole Garberg - Wednesday, December 16, 2020
The most successful online retailers ensure their sites are engaging, easy to navigate and quick to load. ...
- Mobile Is The Leading Provider Of Site Traffic: Study
Digital News Daily, Ray Schultz - Tuesday, December 15, 2020
Purchases of such items as casual wear and laptops reflect the new work-at-home reality, Bloomreach data suggests. ...
- Agency Holiday Initiatives Address The Pandemic
MAD, Larissa Faw - Monday, December 14, 2020
With the pandemic overshadowing 2020 so completely it's no surprise that many holiday initiatives by agencies this year acknowledge or address COVID-19 and the past 12 challenging months. ...
