- Buffalo Wild Wings, Dunkin', Hotels.com, Kelley Blue Book Celebrate Dads
Marketing Daily, Tanya Gazdik - Thursday, June 18, 2020
Buffalo Wild Wings is offering a tie made of Wet-Naps. A tongue-in-cheek video created by The Martin Agency explains the item. ...
- With Fewer Hugs, Consumers Plan To Spend More On Dad
Marketing Daily, Sarah Mahoney - Wednesday, June 10, 2020
The National Retail Federation reports 75% of consumers surveyed plan to celebrate Father's Day in some way, down a bit from 2019. ...
- Twitter, Square, And Vox Media Make Juneteenth Company Holiday
Digital News Daily, Karlene Lukovitz - Wednesday, June 10, 2020
Twitter and Square CEO Jack Dorsey also vowed to create company holidays in offices around the world, to reflect their own days celebrating emancipation from slavery. ...
- Create Father's Day Search Strategies Before It's Too Late
Search & Performance Marketing Daily, Laurie Sullivan - Tuesday, June 9, 2020
Father's Day doesn't mean the same thing this year, perhaps because traditional parental roles and responsibilities have changed. The National Retail Federation believes that recent months of unexpected togetherness might ...
- An Empty Stocking: Many Consumers Will Spend Less On Holidays This Year
Email Insider, Ray Schultz - Friday, May 29, 2020
Roughly the same percentage of consumers expect to spend the same as in 2019, Brandwatch reports. Will that change email sending patterns? ...
- Rolls-Royce, Bentley Celebrate World Bee Day
Marketing Daily, Tanya Gazdik - Wednesday, May 20, 2020
The two British car companies join conservationists in raising awareness of the role bees play in keeping the planet healthy. ...
- Consumers Focus on Homemade and Heartfelt This Mother's Day
MAD, Amy Lanzi - Friday, May 8, 2020
This Mother's Day, all signs are pointing to a calm celebration at home with gifts crafted with humility and care. For brands, this is an invitation to help consumers capture ...
- Cheers To Mom: Do Nothing On Her Special Day
Mediapsssst, Richard Whitman - Friday, May 8, 2020
Beer and wine brands are celebrating the holiday and so is Sling TV with a call to action or more accurately non-action. That's what she really wants from you on ...
- Happy Mother's Day Data -- What's Different This Year?
Inside Performance, Laurie Sullivan - Friday, May 8, 2020
Kantar ranked the top 10 advertisers based on their share of total clicks such as click-share percentage on product-listing ads and text ads displaying for 23 Mother's Day keywords. ...
- Samsung, Dunkin', PepsiCo's Classic Lay's, Celebrate Moms
Marketing Daily, Tanya Gazdik - Thursday, May 7, 2020
Several brands are aiming to engage with consumers about their moms via social media. Some are offering prizes as incentives. ...
- Another Celebration Upended By The Pandemic-Happy Mother's Day!
Mediapsssst, Richard Whitman - Thursday, May 7, 2020
Mom's special day is about to get the Zoom treatment in many parts of the country where shutdown restrictions are still in place. But that's not stopping agencies and marketers ...
- This Year, Mother's Day Will Be Muted -- And Magnified
Marketing Daily, Sarah Mahoney - Friday, May 1, 2020
While much of America won't be taking Mom out for brunch, new research indicates emotional connections may be off the charts. ...
- Google, Budweiser, Ford: How COVID-19 Messages In Ads Performed
Digital News Daily, Laurie Sullivan - Thursday, April 30, 2020
Brand recall for COVID-19-themed ads fell slightly below the norm, but simplistic messaging encouraging engagement drove the highest brand recall. ...
- Mother's Day: Homebound Family, Friends Plan Togetherness
Search & Performance Marketing Daily, Laurie Sullivan - Tuesday, April 28, 2020
Brands can gain insights into behavior across markets from the data to determine how consumers will approach Mother's Day during stay-at-home, says Captify VP global insights and analytics Anand Siddi ...
- Searches For 'Virtual' Skyrocket As Online Media Takes On Virtual Reality
Search & Performance Marketing Daily, Laurie Sullivan - Wednesday, April 22, 2020
The keyword "virtual" related to Mother's Day queries appeared for the first time this year on March 22, according to Microsoft Advertising. Queries were related to experiences such as baby ...
- Comcast Launches Voice-Based Easter Eggs
AI & IoT Daily, Chuck Martin - Friday, April 10, 2020
Comcast is introducing a series of hidden Easter eggs via its Xfinity Voice Remote targeted to consumers spending more time at home. Certain words spoken can trigger serving up movies ...
- How Are You Building Your Virtual Easter Basket?
MAD, Amy Lanzi - Thursday, April 9, 2020
Research shows that many people are still planning to celebrate but the ways in which they will do so are changing amid the global pandemic. And brands also need to ...
- Don't Email This Friday Or Easter Sunday, Worldata Calendar Suggests
Email Marketing Daily, Ray Schultz - Thursday, April 9, 2020
Don't send B2C emails this Friday, and avoid sending emails on Easter Sunday. But that's only the beginning, an updated report implies. ...
- Peeps, US Foods Prep For Quiet Easter At Home
Marketing Daily, Steve Ellwanger - Wednesday, April 8, 2020
US Foods provides restaurants with logos, videos and digital Easter-themed menu templates they can use to promote "Eat In For Easter" takeout orders. ...
- Google Pauses April Fools Messaging
Search & Performance Marketing Daily, Laurie Sullivan - Monday, March 30, 2020
Google plans to cancel posting its annual April 1 jokes out of respect for those fighting COVID-19. It might be a lead for other brands to follow in light of ...
- Passover, Easter Virtual Dinner Ideas For Challenging Times
Inside Performance, Laurie Sullivan - Friday, March 27, 2020
This might be a good time to plan a virtual dinner by searching on Pinterest or sign up for the perfect streaming video platform in preparation for a virtual feast ...
- Mini USA Celebrates International Women's Day
Marketing Daily, Tanya Gazdik - Friday, March 6, 2020
The automaker doesn't "yell our message to massive audiences. We have conversations with smaller groups of people," says Mini's Rah Mahtani. ...
- Valentine's Day Wrap-Up: Mobile Dominated At The Last Minute
Email Marketing Daily, Ray Schultz - Tuesday, February 18, 2020
Mobile was the main source of last-minute sales. Flower sales fell by 13% and jewelry by 36%, as buyers opted for less expensive gifts and dining in, Bloomreach reports. ...
- Valentine's Gifts Or Gifs -- More Women Than Men Give
Search & Performance Marketing Daily, Laurie Sullivan - Friday, February 14, 2020
Women seem to be more giving on Valentine's Day and the search for GIFs revs up the week leading up to the holiday and remains strong through Feb. 14, according ...
- Phishing Artists Took A Break At Christmas: Report
Email Marketing Daily, Ray Schultz - Thursday, February 13, 2020
BEC attacks fell during the last two weeks of December, following heated activity prior to the holiday, Agari says. ...
- Valentine's Day: Expanded "Be Mine" Definitions And Shopping Occasions
MAD, Amy Lanzi - Wednesday, February 12, 2020
Ninety percent of purchases still happen in physical stores, but as we approach this micro holiday, consumers will be using ecommerce channels to find items for their real "be mines" ...
- Papa John's Uses Snapchat For Another Valentine's Day Campaign
Digital News Daily, Gavin O'Malley - Tuesday, February 11, 2020
The pizza company got a big boost in ad awareness, along with sizable pizza sales, last year. It hopes to repeat its ad success. ...
- If The Next 'Big Move' In Your Marketing Strategy is Hyper-Targeting, You Need A Bigger Move
Digital News Daily, Angela Voss - Wednesday, February 12, 2020
These days, everyone is on a quest to make data-driven marketing decisions. Hyper-targeting will get you sales. But will it drive tomorrow's sales? ...
- Amazon Celebrates Lovers, Romance Between Robots
Search & Performance Marketing Daily, Laurie Sullivan - Tuesday, February 11, 2020
Amazon celebrates its workers -- humans and machines -- with stories of blossoming relationships. Romance between an Amazon Scout delivery device and a Robotics device is one of the stor ...
- Young Consumers Don't Love V-Day
Marketing Daily, Sarah Mahoney - Tuesday, February 4, 2020
In one poll, half of 2,000 Gen Z-ers said Feb. 14 is "a day to get drunk and party with single friends." ...
