- The Leading Sonic Brands Of 2021
Research Intelligencer, Joe Mandese - Tuesday, July 6, 2021
Thanks to indelible jingles and incessant frequency, insurance brands Farmer's, State Farm and Liberty Mutual were among the top 10 sonic brands of 2021, according to just released data fr ...
- For The Zebra, 'Brand-ish' Advertising Cements D2C Positioning
D2C FYI, Sarah Mahoney - Monday, June 28, 2021
The insurance comparison site recently launched its first large marketing campaign, somewhere between direct-response and pure brand-building. ...
- Publicis To Support American Family, The General For U.S. Media Strategy, Planning, Buying
Search & Performance Marketing Daily, Laurie Sullivan - Monday, June 14, 2021
American Family Insurance and The General have selected Publicis to support their U.S. media strategy, planning and buying. The team, led by Performics, will serve digital and traditional media, a ...
- What's So Funny About Insurance? Don't Ask Me, Ask LiMu The Emu
TVBlog, Adam Buckman - Tuesday, June 15, 2021
Most of the insurance TV commercials are attractive spots, but afterwards, I often cannot remember the company name or the selling message. ...
- Publicis Groupe Wins American Family Insurance, The General Media Account
Mediapsssst, Richard Whitman - Saturday, June 12, 2021
The holding company has formed a custom unit to handle the assignment that will be led by Chicago-based performance marketing agency Performics and which will service all digital and tradition ...
- ANA Launches ESG Brand Index
MAD, Steve McClellan - Monday, June 7, 2021
The index ranks national brands according to their environmental, social and governance impact and was developed in partnership with consumer research firm Swayable. ...
- Email Helps ACA Enrollees Make Better Choices
Around the Net in Email, Ray Schultz - Wednesday, May 19, 2021
Email and letters can help reduce errors in choosing plans by Affordable Care Act enrollees. Low-income users of California’s ACA Marketplace achieved lower premiums and higher
actuarial costs. ...
- These Movie Posters Are NOT Coming To A Theater Near You
MediaDailyNews, Joe Mandese - Friday, April 30, 2021
In an effort to simplify the often complex world of insurance marketing, pure-play digital brand Next Insurance has turned to movie posters. ...
- Email Alphas: The Best Performers In Four Sectors
Email Insider, Ray Schultz - Friday, April 23, 2021
CPG marketers pull the highest scores of any vertical. The leading brand was Procter & Gamble. ...
- Data Shows Impact Of COVID-19 On Ad Budgets
Search & Performance Marketing Daily, Laurie Sullivan - Monday, March 1, 2021
Consumer electronics, sporting goods, and consumer product goods saw an uptick in digital ad spend toward the end of 2020, according to data released Monday. ...
- Chicago Businesses Can Proceed With Insurance Lawsuits, Per Federal Judge
Around the Net In Brand Marketing, Tanya Gazdik - Tuesday, February 23, 2021
A Chicago federal judge has rejected a bid by Society Insurance to toss lawsuits filed by businesses hit hard by the pandemic, a departure from recent rulings in other cour ...
- Top TV Networks See Improved Ad Occurrences Year-Over-Year
Television News Daily, Wayne Friedman - Monday, December 7, 2020
The number of ad commercial messages is flat for the week of Nov. 16-22 vs. the same week the year before for total TV ad occurrences in the top categori ...
- Policygenius Uses Email To Help Insurance Buyers 'Connect The Dots'
Email Marketing Daily, Ray Schultz - Monday, December 7, 2020
Policygenius CRM Manager Sara Yamamoto urged brands to "keep your email similar to your product experience," speaking at the Email Insider Summit on Monday. ...
- General Motors Reenters Insurance Industry
Marketing Daily, Tanya Gazdik - Monday, November 23, 2020
The OnStar Smart Driver feature will provide recommendations for safer driving so customers can potentially earn discounts. ...
- Ushur Pulls In $25 Million In Series B Funding
Email Marketing Daily, Ray Schultz - Friday, November 6, 2020
Ushur helps insurers with their email, web and mobile communications. It will apply the money to its sales and marketing. ...
- State Farm Takes Different Approach To Halloween
Around the Net In Brand Marketing, Tanya Gazdik - Monday, October 19, 2020
State Farm aims to meet consumers where they are at during this pandemic-plagued Halloween season. “Taking an all-digital approach to align with the virtual nature of the holiday this yea ...
- Haven Life: MassMutual's D2C Policy Covers Millennial Change
Brand Insider, Steve Smith - Friday, September 18, 2020
Trust is everything in financial services, and in insurance especially longevity matters. And yet many legacy brands have launched D2C spin-offs like MassMutual's Haven Life, which targets married Millennials wi ...
- Cyber Fraud Insurance Claims Are On The Rise: Report
Email Marketing Daily, Ray Schultz - Friday, September 11, 2020
Ransomware is the most common form of attack, but business email compromise claims have increased by 67%, Coalition reports. ...
- Latest Ad-Spend Data Reveals Much About Marketing And Society As A Whole
Media Insider, Maarten Albarda - Friday, September 4, 2020
Forecasters are looking to 2021 as the year of recovery, but the fallout from industries, business and services that are partially open, re-opened or re-opening and closing again is h ...
- Progressive Returns With NFL-Themed Creative
Marketing Daily, Tanya Gazdik - Wednesday, September 2, 2020
"Viewers will still enjoy relatable situations off the field regardless of what the NFL season looks like this year," says Progressive CMO Jeff Charney. ...
- Verily, Alphabet's Life Sciences Unit, Gets Into Health Insurance Using AI, Data
Search & Performance Marketing Daily, Laurie Sullivan - Tuesday, August 25, 2020
On Tuesday Verily announced a subsidiary that combines health technology solutions with insurance and payment models, including data. Verily plans to sell stop-loss insurance, which helps to cover unexpectedly lar ...
- Consumers Are Increasingly Being Victimized Online, Study Finds
Digital News Daily, Ray Schultz - Monday, August 3, 2020
Almost a quarter of all consumers had their identity stolen in 2019, Hartford Steam Boiler reports. ...
- Cigna + Oscar Partner For Small-Biz Insurance Solutions
D2C FYI, Sarah Mahoney - Monday, June 29, 2020
In one study, 66% of small-business owners say COVID-19 means they're giving health coverage a higher priority in their budget. ...
- Screenvision Returns To Movie Screens, Albeit Outdoors: State Farm Sponsors Drive-In Series
MediaDailyNews, Joe Mandese - Friday, May 22, 2020
Screenvision Media, which has been expanding to out-of-home locations beyond its base in-theater cinema network, is also expanding into new outdoor cinema locations. You know, drive-ins. And it's working wi ...
- The Richards Group Drives Away With Direct Auto Insurance Account
MAD, Larissa Faw - Tuesday, May 5, 2020
The Dallas-based agency will be responsible for overall creative advertising strategy as well as digital strategy, sponsorship marketing, consumer promotions, CRM/analytics, and multicultural marketing led by Lerma, a partner ...
- Semcasting Develops Free Digital Activity Score To Identify Best Media For Engaging Consumers
Digital News Daily, Laurie Sullivan - Monday, April 13, 2020
Designed to provide measurement around COVID-19, Semcasting has developed a Digital Activity Score to rank online consumers with degrees of engagement to help advertisers get the most from their investmen ...
- Allstate Will Return $600 Million In Premiums Due To Fewer Drivers
Around the Net In Brand Marketing, Tanya Gazdik - Monday, April 6, 2020
Allstate will return $600 million in auto insurance premiums to customers because fewer motorists are on the road as a result of COVID-19. The insurer will offer a “shelter-in-place payback&rdqu ...
- Scammers Are Sending Fake COVID-19 Insurance Offers, Group Warns
Email Marketing Daily, Ray Schultz - Wednesday, March 25, 2020
Fraudulent pitches are being made through phishing emails. They offer non-existent products, ranging from pandemic insurance to free vaccines and test kits. ...
- Lloyd's Of London Seeks Creative Agency
Around the Net In MAD London, Sean Hargrave - Thursday, February 13, 2020
Lloyd's of London is looking for a lead creative agency, "Campaign" reports. Rufus Leonard has worked with the insurance house, but is not considered to be a lead agency. ...
- California Pulls In Over $50 Million A Year Selling Drivers' Data: Study
Email Marketing Daily, Ray Schultz - Monday, December 2, 2019
The California DMV claims these sales further such objectives as risk assessment and vehicle recalls. ...
