- Uncle Ben Will Join Aunt Jemima In Brand Retirement
Marketing Daily, Steve Ellwanger - Wednesday, September 23, 2020
The replacement Ben's Original packaging --- sans the image of a Black man in bow tie --- will begin reaching store shelves in 2021. ...
- Country Crock's Goal: Keep Nostalgia, Regain 'Middle Of The Table'
Marketing Daily, Steve Ellwanger - Thursday, September 3, 2020
Buttery spreads brand Country Crock is modernizing its nostalgic roots by doubling down on all things country. ...
- Case Study: ShopRite's Paperbird Soars
Show Daily, Nina Lentini - Wednesday, August 19, 2020
Who would have thought you could find namaste in the paper products aisle? But that's just what Wakefern Food Corp. did for Shop Rite. ...
- 3 Trends To Watch In Sustainable Packaging
Marketing Insider, Pamela Webber - Friday, April 3, 2020
Among them: Plant-based packaging, in which products are wrapped in materials like banana skins, cornstarch or bamboo. ...
- Google Adds Package Tracking To Search Queries As Holiday Ecommerce Surpasses $9B
Inside Performance, Laurie Sullivan - Thursday, December 5, 2019
Google announced Thursday an early access program that lets package delivery companies integrate their APIs with Google, so consumers can search for relevant information about their parcel's delivery
journey. ...
- Steve's Ice Cream 'Craves' A Rebrand
MAD, Larissa Faw - Friday, September 13, 2019
The "Crave the Unexpected" campaign likens the brand's affinity for unique flavors and mix-in ingredients to other creative pursuits. ...
- Amping Up The Power Of Packaging With AR
MAD, Mauricio Ruiz - Thursday, August 1, 2019
Product packaging may provide one of the most evolved, immersive, empowering creative opportunities within your future brand experience. ...
- New Consumer Tastes Influencing CPG Packaging, Too
Marketing Daily, P.J. Bednarski - Monday, June 10, 2019
Survey says packaging changes reflect consumer demand for more premium products, healthier products and environmentally sustainable packaging. ...
- Judge Dismisses Lawsuit Alleging Deceptively Large Junior Mints Boxes
Around the Net In Brand Marketing, Tanya Gazdik - Sunday, March 24, 2019
A judge has dismissed a lawsuit brought last year against Tootsie Roll Industries, the Chicago-based makers of Junior Mints, on the grounds that there were no actual damages in buying ...
- Oh Henry! Creates New Bar For Those 4:25 Munchies
The MediaPost Cases, Nina Lentini - Thursday, March 14, 2019
The campaign garnered 69MM+ earned media impressions across traditional and cannabis-oriented publications, nearly 16.5MM video views, and reached #1 on Reddit's "/r/funny" even though Canada has only
9MM Millennials ...
- Chobani Shows How To D2C When You're Not D2C
The MediaPost Cases, Nina Lentini - Monday, November 19, 2018
Chobani works with one partner very closely. By doing so, it mitigated the complexity of a partner like Facebook or Google, allowing the team to focus on getting the job ...
- D2C Goes Omni: HelloFresh's Next Level
The MediaPost Cases, Nina Lentini - Monday, November 19, 2018
It doesn't change recipes as frequently as subscription does. It's a one-off purchase that allows for trial. It feels and looks like a meal kit, extending the brand's equity. ...
- Smirnoff, Absolut Take Local, Global Tacks On Limited-Edition Bottles
Marketing Daily, Karlene Lukovitz - Thursday, July 26, 2018
Smirnoff's bottles are designed for specific N.A. cities; Absolut's 'World Bottle' is part of a global campaign encouraging locals to share hotspots with travelers. ...
- Kellogg Boxes Now Showing 'Jurassic World' Video
Marketing Daily, Karlene Lukovitz - Tuesday, June 19, 2018
200 Frosted Flakes, Keebler Fudge Stripes boxes sold only on Amazon have embedded screens to view behind-the-scenes content. ...
- Food Packaging Print Sells Healthy Food
Research Brief, Jack Loechner - Wednesday, January 10, 2018
Consumers are using nutrition and fitness product information and labels on food packaging to meet personal health goals. ...
- Why The New iPhones Will Sucker-Punch - Then Rocket-Launch - Intelligent Packaging
Marketing Insider, Udo Panenka - Friday, October 27, 2017
With the launch of the iPhone 8 and iPhone X, I believe we'll soon see an explosion in NFC tags. ...
- New Bud Packaging Features Names Of States With Its Breweries
Marketing Daily, Karlene Lukovitz - Thursday, July 6, 2017
The cans and bottles are promoted via social media and radio spots customized for each market, featuring local Bud brew masters and/or brewery general managers. ...
- Sprite's Summer Push Features Rappers' Lyrics On Packaging
Marketing Daily, Karlene Lukovitz - Monday, June 19, 2017
The summer effort, an extension of Wieden + Kennedy New York's "Wanna Sprite" campaign launched last fall, spans television, outdoor, radio, digital, social and in-store advertising. ...
- Smirnoff #LoveWins Bottles Feature Real LGBTQ Couples
Marketing Daily, Karlene Lukovitz - Monday, May 22, 2017
The brand's efforts to drive awareness of the bottles and associated contest include promoting them on its social media channels and outreach through LGBTQ influencers. ...
- Lean Cuisine Wins Top Prize In Nielsen's First Packaging Awards
Marketing Daily, Karlene Lukovitz - Tuesday, May 2, 2017
"Package design often doesn't get the attention or respect it deserves compared to other marketing tactics," in part because it's an analog tool in a digital world. ...
- Periscope To Handle Digital, Design For Jack Link's
MAD, Steve McClellan - Thursday, October 13, 2016
Periscope will manage the strategy and execution for the client's digital marketing activities, including social media, paid search and SEO. The scope of work includes the company's major brands: Jack ...
- Sugarlands Distilling Company Adds New Flavors, Sweet Packaging
Out to Launch, Amy Corr - Wednesday, October 5, 2016
Sugarlands Distilling Company, producer of moonshine in Gatlinburg, Tenn., recently added two new flavors to its offerings: root beer and peppermint. I love that moonshine comes in reusable mason jars, ...
- Kellogg Preps For Olympics With VR Video
Marketing Daily, Tanya Gazdik - Monday, June 20, 2016
"We're seeing great engagement with fans and expect things to really ramp up the closer we get to the opening ceremony," Andy Shripka, associate marketing director, Kellogg's Brand at Kellogg ...
- Latest Six-Pack Snack: The Ring Holder It Came With
MAD, Larissa Faw - Wednesday, May 18, 2016
Made of beer byproducts, it's being promoted as a greener alternative to plastic ring holders, which are frequently cited as a cause of harm to ocean wildlife and other ecological ...
- Krispy Kreme Celebrates Superheroes With Free Donut Promotion
MAD, Larissa Faw - Friday, April 29, 2016
In order to support this promotion, the NC-based doughnut franchise partnered with NC-based agency Baldwin& for special doughnut box packaging, as well as mobile and online advertising. ...
- Purina Campaign Focuses On U.S. Manufacturing
Marketing Daily, Tanya Gazdik - Wednesday, November 25, 2015
The campaign, which includes TV, digital and packaging, uses employee stories to remind pet owners how Dog Chow is made with high-quality ingredients in the USA, and not in China, ...
- Heineken Continues Love Affair With Bond
Marketing Daily, Tanya Gazdik - Friday, September 25, 2015
The campaign is Heineken's "most innovative ever," says Ralph Rijks, Heineken USA senior vice president of marketing, and is the brand's largest global marketing platform of 2015. ...
- Hormel Natural Choice Taps Judy Greer For 'Relaunch' Campaign
Marketing Daily, Karlene Lukovitz - Tuesday, May 19, 2015
The print ads for the new "Make the Natural Choice" campaign, from BBDO, feature surprising headlines, such as "Preservatives are for mummies, not mommies" and "Open wide ... your mouth, ...
- Planters NUT-rition Launching First National Campaign Since 2012, Along With Updated Packaging
Marketing Daily, Karlene Lukovitz - Thursday, May 14, 2015
The brand's new packaging, debuting this month, now includes a prominent area on the front label where each individual mix's specific nutritional benefits and ingredients are showcased, reports Peter Cotter, ...
- Chipotle To Print Winning Student Essays On Packages
Marketing Daily, Karlene Lukovitz - Wednesday, May 6, 2015
Through May 31, middle school and high school students ages 13 to 18 who are planning to attend college can use the contest site to submit an original essay (up ...
