- 'NYT' Launches 'Unfinished Work' Virtual Series, Focuses On Women's Rights
Publishers Daily, Melynda Fuller - Tuesday, May 19, 2020
Part one of five kicks off today with a discussion called "The Road to Women's Suffrage," led by culture reporter Jennifer Schuessler. ...
- Group Nine Creates 10 Facebook Watch Shows
Publishers Daily, Sara Guaglione - Monday, April 20, 2020
Six of the 10 new shows in this programming slate are part of Facebook's publisher and creator program, where media organizations and influencers collaborate. ...
- Google Debuts More Video Series On YouTube
Inside Performance, Laurie Sullivan - Friday, May 3, 2019
Google is now capitalizing on its video network. Its new series "SEO Mythbusting" answers key questions from the search community. ...
- 'Cosmopolitan' Debuts Web Series 'TEMP(orary)'
Publishers Daily, Sara Guaglione - Monday, June 5, 2017
The new, four-part scripted comedy tells the story of millennial women, Sam and Lexi, who work at a temp agency and are trying to find their place in the world. ...
- Vice Creating Original Series For Snap
Around the Net In Social Media & Marketing, Gavin O'Malley - Tuesday, March 14, 2017
Snap and Vice Media are expanding their partnership to include original series. “The first show under deal is ‘Hungry Hearts with Action Bronson,’ a dating series hosted by rapper-chef Action ...
- USA Today Network Debuts 'VRtually There'
Publishers Daily, Sara Guaglione - Thursday, October 20, 2016
USA Today Network (USATN) today released the first episode of its new weekly virtual reality show, "VRtually There," in partnership with YouTube and Toyota, the premiere launch sponsor. ...
- Honda Partners With Adam Savage,Tested For Ridgeline
Marketing Daily, Tanya Gazdik - Monday, October 3, 2016
"Challenging convention is a common thread that the Honda Ridgeline and Adam Savage and his Tested team share," Honda's Phil Hruska tells "Marketing Daily." ...
- 'How Many Words Per Minute Do You Type?' -- And Other Debate Questions For Clinton
Mad Blog, Barbara Lippert - Friday, September 23, 2016
He has weird, wayward hair, a bottomless need for attention, and lives to be politically incorrect. So in some ways, even more than as the host of his "Between Two ...
- Olbermann Hosts 'GQ' Web Series
Publishers Daily, Sara Guaglione - Monday, September 12, 2016
After a year-long hiatus, Keith Olbermann is back onscreen. The former MSNBC and ESPN host will now be the face of "The Closer with Keith Olbermann," a biweekly Web series ...
- 'Atlantic' Video Team Gets New Name, Sponsored Series
Publishers Daily, Sara Guaglione - Monday, September 12, 2016
Atlantic Studios will produce three new series this fall, sponsored by Microsoft, Netflix and JP Morgan Chase: "Saturday Night in America" (Microsoft), "Women & Leadership" (Netflix) and "American Futures" (JP ...
- Pennzoil, Live Nation Extend Alliance
Marketing Daily, Tanya Gazdik - Monday, August 8, 2016
The partnership has resulted in 5.22 million-plus total content views for Backseat Pass, which far exceeded the goal of 1 million views, Pennzoil's Doug Kooyman tells "Marketing Daily." ...
- Agency Launches Wildlife Documentary-Style #Adlife Web Series
Mediapsssst, Richard Whitman - Thursday, March 31, 2016
The series is billed as "a mostly comedic expedition through the wild advertising wilderness; guaranteed to produce feelings of joy, happiness and/or post traumatic stress." ...
- 'Sports Illustrated' Kicks Off 'Greatest Moments In Sports History'
Publishers Daily, Sara Guaglione - Wednesday, March 9, 2016
The series is made up of 100 short-form films featuring the most important moments in sports history, curated by 'SI' editors. Geico is the launch sponsor. ...
- Agency's Web Series Celebrates Absurdity of Agency Life
Mediapsssst, Richard Whitman - Monday, March 7, 2016
It must be the week for poking fun at agency life. Just this week, Zulu Alpha Kilo launched a
new website which takes a gleeful stab at the pompous ...
- Ram Launches Comedic Web Series For ProMaster
Marketing Daily, Tanya Gazdik - Sunday, February 21, 2016
The approach provides a way for the brand to connect with commercial trade and small business owners who are inherently "mobile" as their vans are an essential tool of their ...
- Ad Agency SS+K Is Hungry For 'Hamburger Hummus'
MAD, Larissa Faw - Wednesday, October 7, 2015
SS+K hopes Millennials will be hungry for "Hamburger Hummus" too. The Web series shadows a group of All-American bloggers at a fictional conference in Tel Aviv and is designed to ...
- Oceania Chooses PBS' Series For Brand's First TV Integration
Marketing Daily, Tanya Gazdik - Friday, August 14, 2015
The two-year sponsorship deal with "Curious Traveler" is much more than a paid placement," James Rodriguez, senior vice president, sales and marketing for Oceania Cruises, tells "Marketing Daily." ...
- Jamie Foxx, Kevin Plank Present Under Armour Global Campaign
Marketing Daily, Karl Greenberg - Monday, February 16, 2015
"Book of Will" is a set of short films with an underdog-as-Ubermensch zeitgeist that couldn't have been better expressed by Leni Riefenstahl herself, if she were directing Foxx. The theme ...
- Honda Goes To Greendale With 'Community' Sponsorship
Marketing Daily, Karl Greenberg - Wednesday, February 11, 2015
Honda will use the partnership -- which includes category exclusivity, integration in the show, and various other digital media opportunities -- to promote the CR-V compact SUV and a range ...
- AT&T To Debut 'Snapperhero' Series On Snapchat
Social Media & Marketing Daily, Gavin O'Malley - Wednesday, January 28, 2015
Meeting millennials on their home turf, AT&T is developing a scripted entertainment series for Snapchat. Produced by Fullscreen and Astronauts Wanted, "SnapperHero" will rely on social media influencers and their ...
- Toyota Goes With A Simple Message For Super Bowl: Dads Matter
Marketing Daily, Karl Greenberg - Friday, January 16, 2015
One of the two 60-second ads is voiced by one of the best-loved people ever: Muhammad Ali, who will be in a Super Bowl XLIV pregame spot for Toyota. The ...
- The Rums Of Puerto Rico Celebrates Inventors
Marketing Daily, Karl Greenberg - Friday, December 19, 2014
History.com is the main channel for the effort by the The Rums of Puerto Rico. There is also a dedicated Web site, www.itsrumtime.com, that also carries the videos, which can ...
- Comedians Fighting For Control In Cars: Is Jerry Seinfeld Hyper-Aware?
Mad Blog, Barbara Lippert - Thursday, November 20, 2014
"Sweet fancy Moses!" See that? Scooping up any random line from a "Seinfeld" episode makes this opener about 400 times funnier than anything I could have come up with mys ...
- New Subway Campaign Spotlights Veggies
Marketing Daily, Karlene Lukovitz - Monday, August 4, 2014
"In a very crowded and competitive marketplace, you need to do everything you can to stand out," sums up CEO Tony Pace, who confirms that the bread campaign's messaging has ...
- Vimeo Adds Original Content
Around the Net in Video, Gavin O'Malley - Thursday, May 29, 2014
Expanding its original content efforts, Vimeo has agreed to produce six new episodes of “High Maintenance” -- the network’s first Web series. The debut season of the series, about a ...
- Telemundo, Chevy Bow Sports Reality Web Show
MediaDailyNews, Erik Sass - Monday, March 17, 2014
More carmakers are tapping the planet's favorite sport, futbol (soccer to Americans), to reach U.S. Hispanics -- and their media efforts are not limited to ads during games. In the ...
- Beyond Your Wildest Streams, Part III: Creeping Social(media)ism
Garfield at Large, Bob Garfield - Monday, March 17, 2014
Not only is FunnyorDie a media company that sells advertising against socially generated page views, it is a production company/studio that makes comedies for cable -- but with a major ...
- The Selling Of Obamacare 2014
Marketing Daily - Top of the News, Thom Forbes - Wednesday, March 12, 2014
I knew the President's communications team had hit its target market when my 24-year-old son emailed me a link last night with a "thought you might find funny" subject line ...
- Gillette Gives NFL Combine Test To Fans For Clear Gel
Marketing Daily, Karl Greenberg - Tuesday, March 4, 2014
Gillette's tie-in, "The Gillette Deodorant Pressure Points Test," is essentially a customized version of the examination at www.GillettePressurePoints.com, where people get four minutes to complete 15 questions. There is an ...
- Mustang Gets 'Need For Speed'
Marketing Daily, Karl Greenberg - Wednesday, February 26, 2014
Scott Waugh, the director of the upcoming action film "Need For Speed," is helming a spot for the 2015 Ford Mustang. The ad, which also touts the movie and notes ...
