- 'The Washington Post' To Roll Out Data-Driven Initiatives For 2020 Election Coverage
Publishers Daily, Sara Guaglione - Monday, February 3, 2020
The newspaper's reporters now have access to a "proprietary tip sheet that highlights newsworthy changes and trends in the electorate for every state." Called "The Lead Locator," the program is ...
- Google Removes Content Categories, Gives Advertisers Other RTB Signals To Protect Consumer Privacy
Digital News Daily, Laurie Sullivan - Thursday, November 14, 2019
Advertisers will still have the page URL and AppNames/App ID to evaluate whether the content is safe for their brand and to identify the types of content they want to ...
- Gracenote Smart TV Data Available In Nielsen's DMP
Television News Daily, Wayne Friedman - Tuesday, October 31, 2017
Brand marketers can now see what audiences are watching across local and national markets on linear TV, on-demand and DVR -- and can adjust their messaging across linear and other ...
- IAB Tech Lab Opens Public Comment On OpenRTB 3.0
Digital News Daily, Laurie Sullivan - Tuesday, September 12, 2017
The changes integrate technology such as ads.txt, which Google has spent time promoting in an effort to rid the advertising industry of counterfeit inventory and fraud. ...
- Google Maps To Report Closed Roads In Real-Time As Hurricane Irma Hits
Search & Performance Marketing Daily, Laurie Sullivan - Thursday, September 7, 2017
The strongest Atlantic storm in history is taking aim at Florida, making access to online search and information critical. Google is stepping up to help by providing real-time road-closure information ...
- Meltwater Acquires Algo Media Intelligence Platform
Digital News Daily, Tobi Elkin - Tuesday, August 29, 2017
Media intelligence provider Meltwater has announced its acquisition of Algo, a real-time data analytics platform informed by machine learning. Financial terms of the deal were not disclosed. ...
- Plista, Jivox Partner On Programmatic Native Ad Solution
Digital News Daily, Tobi Elkin - Tuesday, August 15, 2017
Xaxis' plista native advertising unit announced a partnership with Jivox to enable real-time creative optimization for programmatic native advertising in North America. ...
- WhiteOps Partners With VoltDB On Real-Time Tool To Prevent Fraud
Digital News Daily, Tobi Elkin - Wednesday, August 9, 2017
Fraud detection firm WhiteOps announced a partnership with VoltDB to implement the real-time verification abilities on its ad fraud platform, sorting through trillions of transactions per month looking for fraudulent ...
- Making Sense Of A Content-First Approach To Brand Safety
Digital News Daily, Tobi Elkin - Thursday, July 20, 2017
When it comes to addressing brand safety in programmatic, Amit Avner, Founder and CEO of the real-time data firm Taykey, believes that marketers should take a content-first approach vs. a ...
- IAS Bows Viewability, Brand Safety, Invalid Traffic Detection Tool
Digital News Daily, Tobi Elkin - Tuesday, July 18, 2017
Integral Ad Science announced the launch of a tool that it said helps publishers streamline workflow and reduce impression waste via automated, real-time optimization, enabling the creation of viewable, brand-safe, ...
- Innovid, DoubleVerify Launch Real-Time Video Ad Blocking For HTML5 Ads
Digital News Daily, Tobi Elkin - Wednesday, June 28, 2017
The tech integration, enabled across both Flash and HTML inventory, aims to ensure that advertisers don't experience a gap in verification measurement or ad blocking as publishers transition from Flash ...
- The Ad Industry Has 'Poisoned' Programmatic
Around the Net In Digital, Tobi Elkin - Thursday, June 8, 2017
Speaking at the Mumbrella360 conference, Scott Hagedorn, global CEO of Hearts & Science, said the ad industry has "poisoned" programmatic "destroying its potential to be a huge force in the ...
- Ad-Blocking Providers Aren't Concerned About Google's Plans
Around the Net In Digital, Tobi Elkin - Thursday, June 8, 2017
As Google plans next year for its Chrome browser to block all ads from appearing on Web sites deemed to offer poor ad experiences to consumers, ad-blocking software providers don't ...
- What Does Apple's No-Tracking Feature Mean For Ad Tech?
Digital News Daily, Tobi Elkin - Wednesday, June 7, 2017
Continuing its efforts to promote itself as privacy-friendly, Apple made an announcement this week that its Safari browser will block autoplay video ads and incorporate a no-tracking feature that will ...
- Apple's Safari Browser Will Block Auto-Play Videos
Digital News Daily, Tobi Elkin - Tuesday, June 6, 2017
Apple is following Google's lead into ad blocking. At its global developer's conference, Apple said the latest version of its Safari Web browser won't show auto-play videos on Web sites, ...
- Addressing The Challenge Of Addressable TV
RTBlog, Tobi Elkin - Friday, May 26, 2017
Marketers face challenges in understanding which data they should use to help them craft audience segments. But addressable TV campaigns aren't really as hard as marketers might think. ...
- Google Wants More Advertiser Dollars
Around the Net in Real-Time, Tobi Elkin - Thursday, May 25, 2017
Google announced new products and services that it hopes will encourage marketers to spend more money with it. The Wall Street Journal offered a rundown of the announcements Google made ...
- Taboola Launches News Feed
Real-Time Daily, Tobi Elkin - Wednesday, May 24, 2017
Taking a page from the social media giants, Taboola launched a feed that it said represents a new content discovery experience for advertisers and publishers. The content discovery firm said ...
- Programmatic/Ad-Tech Vet Ari Buchalter Named Intersection CEO
Real-Time Daily, Tobi Elkin - Tuesday, May 23, 2017
Ari Buchalter, former COO and President of MediaMath, has been named CEO of Intersection, a data-driven ad and marketing tech provider involved in bringing digital, place-based media and technology to ...
- Facebook's Guidelines For Moderators Shed Light On Brand Safety
Around the Net in Real-Time, Tobi Elkin - Monday, May 22, 2017
Cutting to the heart of the brand safety issue, The Guardian got access to Facebook's guidelines for moderators to evaluate whether content is offensive and hate-filled and therefore, subject to ...
- Education Is Needed To Combat Fake News
RTBlog, Tobi Elkin - Tuesday, May 16, 2017
The topic of fake news has taken up much bandwidth in recent months, and it doesn't appear to be going off into the sunset so quickly. Last week Facebook said ...
- Snap Unveils New Camera Ads
Around the Net in Real-Time, Tobi Elkin - Monday, May 15, 2017
In a bid to stay one or two steps ahead of Facebook, Snap has launched new camera ads, Bloomberg reports. The ads, or promotional "Lenses" superimpose brand logos and other ...
- Brand Safety Emerges As A Big Theme Of NewFronts
RTBlog, Tobi Elkin - Friday, May 12, 2017
NewFronts have preoccupied many industry stakeholders this week. One key theme that's emerging in these talkfests is brand safety -- and by extension, poor quality inventory, fake news, and transparency. ...
- DataXu Launches Self-Serve TV-Buying Platform
Real-Time Daily, Tobi Elkin - Wednesday, May 10, 2017
DataXu on Wednesday launched a self-serve TV buying platform that it said will enable brands and agencies to reach custom audiences and access real-time insights on addressable devices. OneView allows ...
- Integral Ad Science Expands Brand Safety Offering Globally
Real-Time Daily, Tobi Elkin - Tuesday, May 9, 2017
Ad-tech firm Integral Ad Science said it has expanded its brand safety solution to include eight content categories across 40 languages ranging from Arabic to Vietnamese. With the expanded offering, ...
- Data Is Now The World's Most Valuable Resource
Around the Net in Real-Time, Tobi Elkin - Monday, May 8, 2017
Data is now the world's most valuable resource according to The Economist, which reports on antitrust concerns about Alphabet (Google's parent company), Amazon, Apple, Facebook, and Microsoft, all of which ...
- YouTube Brand Safety Issues Caused 5% Of Top Advertisers To Leave
Around the Net in Real-Time, Tobi Elkin - Monday, May 8, 2017
Analytics firm Media Radar estimated that 5% of the leading advertisers suspended advertising on YouTube due in April compared to the prior month due to brand safety issues that emerged ...
- IBM Watson Launches Storytelling Competition
Real-Time Daily, Tobi Elkin - Monday, May 8, 2017
Aiming to take artificial intelligence (AI) into the realm of popular culture, IBM Watson launched a storytelling competition in conjunction with the Tribeca Film Festival that will invite filmmakers to ...
- Is This The End Of Advertising As We Know It?
RTBlog, Tobi Elkin - Monday, May 8, 2017
Forrester analysts contend that people have always been angry at advertising, and that CMOs will move as much as $2.9 billion away from display advertising in the next year. ...
- Nearly Half Of World Will Use Internet At Least Once A Month
RTBlog, Tobi Elkin - Tuesday, May 2, 2017
This year, it's estimated that nearly 47% of the world's population will use the Internet, whether through a desktop or mobile device, at least once a month, according to eMarketer. ...
