- Two Firms Offer New Way For Consumer Brands To Reach Doctors, Patients
Marketing Daily, P.J. Bednarski - Wednesday, July 29, 2020
Location-based video network Captivate partners with PatientPoint, which has been presenting medical information videos to doctors and patients for 30 years. ...
- Vending During the Pandemic: Q&A With Vengo CCO
MediaDailyNews, Charlene Weisler - Wednesday, July 22, 2020
Vengo Labs positions itself in the out-of-home space with a network of over 1,200 mini interactive digital vending machines. ...
- A Demystifying Conversation With 'Ephron Award' Winner Josh Chasin
MediaDailyNews, Tony Jarvis - Thursday, July 16, 2020
Josh Chasin has joined an elite group in earning one of the industry's highest honors -- the ARF's 2020 "Erwin Ephron Demystification Award," whose previous recipients include Leslie Wood, Jim ...
- TV Network Execs Upset Over Delay Of OOH Integration Into National TV Nielsen Metric
Television News Daily, Wayne Friedman - Friday, July 10, 2020
TV network sales execs are up in arms over Nielsen's announcement that it would delay integration of out-of-home viewing into its national TV ratings. Nielsen intended to add OOH viewership ...
- Nielsen Retracts Decision To Delay Out-Of-Home Viewing In National TV Measure
Television News Daily, Wayne Friedman - Friday, July 10, 2020
Nielsen has reversed its decision on out-of-home viewing and will go ahead with a plan to integrate viewing from restaurants, bars and other locations into its national TV viewing metric ...
- Looking To Reach Commuters? Foursquare Data Shows It's Time
Inside Performance, Laurie Sullivan - Thursday, July 9, 2020
Although public transportation remains down from last year's highs, in certain geographic areas commuters are more inclined to begin using public transit again, including Atlanta, San Diego, and
Dallas. ...
- Verizon Media Partners With Golfer Greg Norman For Golf Cart TV Venture
Marketing Daily, P.J. Bednarski - Wednesday, July 8, 2020
Golfers can see a visual of the golf course, with tips for how to play each one, watch news or sports, listen to music. ...
- Project X Taps Gonzalez For CRO Post
People on the Move, Steve McClellan - Tuesday, July 7, 2020
OOH agency Project X Media has appointed Hector Gonzalez as Chief Revenue Officer. Based at the firm’s New York headquarters, Gonzalez will lead the company’s revenue initiatives, with a focus ...
- GroupM: 2020 Global Ad Total To Fall $70 Billion (11.8%)
MAD, Steve McClellan - Monday, June 22, 2020
A year ago when the firm issued its first forecast for 2020, it expected healthy growth of 4.8%. By December, seeing some weakening in the global economy, the firm pared ...
- Wrapify Options Gig Economy Drivers To Promote 'Silence Is Not An Option' PSA
MediaDailyNews, Joe Mandese - Tuesday, June 23, 2020
Wrapify, an out-of-home media company that installs car-topper media on vehicles used by rideshare gig economy workers, is launching a new campaign in its hometown market of San Diego promoting ...
- Drive-In Movie Theaters Give Brands New Opportunity To Reach Consumers
Inside Performance, Laurie Sullivan - Monday, June 22, 2020
Brands have a unique opportunity this summer to reach the millions of consumers who are venturing outside to the thousands of drive-in movie theaters that are still operational. Mobile users ...
- Top Replacements For Displaced Physical Events: Digital Advertising, Virtual Events
MediaDailyNews, Joe Mandese - Thursday, June 4, 2020
Digital media, including advertising and/or virtual events, are the main media the ad industry is using to replace the loss of in-person physical events. That's the finding of a survey ...
- Times Square's Vibrant Billboard Network: How Bright Will Its Future Be?
MAD, Larissa Faw - Friday, May 29, 2020
Nearly a third of Five Tier's clients decided to postpone or cancel planned campaigns, while another third rescheduled for future dates. ...
- Can You Reject An Ad AND Uphold Free Speech?
MediaDailyNews, Ken Klein - Monday, June 1, 2020
A federal judge in California says yes -- out-of-home media companies could take down controversial political copy without trampling the First Amendment. ...
- Global Advertising To Sink 8.1% -- A $50 Billion Drop -- In 2020
MediaDailyNews, Wayne Friedman - Thursday, May 28, 2020
WARC forecasts a $49.6 billion pullback to $563 billion this year, with travel & tourism, entertainment, and financial ad categories taking major hits. On the plus side, it says pharmaceutical ...
- PETA Pressures Lamar Advertising
Marketing Daily, Tanya Gazdik - Wednesday, May 27, 2020
PETA bought stock in Lamar in March in order to attend its shareholder's meeting. ...
- Kantar: Tips To Balance Performance, Brand-Building Media Buys
Search & Performance Marketing Daily, Laurie Sullivan - Wednesday, May 27, 2020
"Brands need to have a balance, but we see campaigns today skewed too much toward performance marketing because this gives them immediate payoff," Kantar Managing Partner of Brand and Marketing ...
- OOH Awards Showcase Past As Prologue
MediaDailyNews, Anna Bager - Wednesday, May 27, 2020
OBIE winners, and by extension our entire medium, promote essential businesses and other customers that are reopening. As I witnessed the winners via the (virtual) OBIE Show on May 20, ...
- Screenvision Returns To Movie Screens, Albeit Outdoors: State Farm Sponsors Drive-In Series
MediaDailyNews, Joe Mandese - Friday, May 22, 2020
Screenvision Media, which has been expanding to out-of-home locations beyond its base in-theater cinema network, is also expanding into new outdoor cinema locations. You know, drive-ins. And it's working with ...
- With Cinema Screens Mostly Dark, Screenvision Expands To Electric Car Charging Stations
MediaDailyNews, Joe Mandese - Friday, May 15, 2020
Screenvision Media, which has been hard hit by the closure of most of much of America's cinema screens, this morning announced an expansion into other venues, including a deal with ...
- Brands Should 'Embrace The Opportunity For A Mindset Shift'
Inside Performance, Laurie Sullivan - Thursday, May 14, 2020
Leo Burnett Chief Strategy Officer Aki Spicer told Google that "brands with solid foundations -- a strong sense of purpose and point of view -- can weather this shift with ...
- OOH Data Shows % Of Americans Traveling Daily Is Back On The Rise
MediaDailyNews, Joe Mandese - Wednesday, May 13, 2020
Some more revealing data from the out-of-home industry shows Americans are slowly regaining their mobility after months of staying at home. This unique data visualization from Geopath and Intermx shows ...
- OOH Ad Companies Manufacture Protective Gear For Medical Workers
Digital News Daily, Laurie Sullivan - Monday, May 11, 2020
Vector Media and its longtime partner Carisma have collaborated to build protective gear for medical workers. Here's how they did it. ...
- Media Epidemiology
RTBlog, Joe Mandese - Monday, May 11, 2020
One of the most surprising developments surrounding our coverage of the COVID-19 pandemic is the degree to which real-time marketing or media data has become a proxy for epidemiological data, ...
- Out-of-Home Media-Planning Data Reveals Americans Beginning To Travel More
MediaDailyNews, Joe Mandese - Thursday, April 23, 2020
America has already begun "opening up," according to some unique out-of-home media-planning data released today by Geopath and Intermx. The data, which tracks the average number of miles traveled daily ...
- Puppo's Unique Strategy Spikes Organic Search By 144%
MediaPost Connect, Nina Lentini - Friday, April 10, 2020
"Our target audience is people who care about personalization for their pets so it was important to target areas where there is a strong density of people with a wide ...
- Cloudera Makes Impact With OOH Awareness, But COVID-19 Could Change Strategy
MediaDailyNews, Laurie Sullivan - Wednesday, April 8, 2020
Cloudera tapped search, paid social, programmatic, geo-sensing, print, and radio in its first awareness campaign, but made its greatest impact with out-of-home media. ...
- Creative Duo Adapts Old War Posters For The Battle Against COVID-19
MAD, Steve McClellan - Friday, April 3, 2020
Initially released on social media, the posters are now running on a digital OOH network across London to encourage better social distancing. ...
- TV's Shift To Digital Has Greatly Accelerated, And It Changes Everything
TV Watch, Wayne Friedman - Thursday, April 2, 2020
Home entertainment has sharply risen as the out-of-home entertainment business -- movie theaters, concerts, theater and other entertainment events -- has virtually stopped. ...
- 'We Deliver' -- Advertisers Change Messages On OOH
MediaDailyNews, Ken Klein - Friday, March 27, 2020
There's a new adjective in advertising: "contactless." Advertisers -- big brands and local small businesses -- are changing copy in the context of COVID-19. ...
