- Media Channel And Market Predictions For A Hopeful 2021
MediaDailyNews, Sascha Lock, Guy Rancourt - Wednesday, January 6, 2021
Here are our top-line predictions for video, digital and out-of-home media in 2021. ...
- Services, Social Justice, Budgets Issues Top The Most-Read List
Search & Performance Marketing Daily, Laurie Sullivan - Thursday, December 31, 2020
COVID-19 might have been the top keyword at 'MediaPost' in terms of coverage, but when it came to search and performance marketing, readers had a thirst for information about wh ...
- How Media Buying Changed And What Performed Best In 2020
Inside Performance, Laurie Sullivan - Thursday, December 24, 2020
Local ad agencies typically work with larger and more sophisticated buyers that historically place their money with brand-building media. In 2020, that changed. ...
- Kinetic WW, Facebook Land OAAA's OOH Media Plan Of The Year Honors
MAD, Larissa Faw - Thursday, December 17, 2020
The "Thank You" messaging appeared in the New York, Los Angeles, San Francisco, and Seattle markets using contextually relevant placements. The work was additionally supported by OOH companies who provid ...
- Jack Myers Launches Ed-Tech Search Engine To Support Underserved B2B Media Market
Search & Performance Marketing Daily, Laurie Sullivan - Thursday, December 17, 2020
The industry-specific B2B search engine, MeetingPrep.com from MediaVillage, addresses the media industry's failure to invest in education and diversity. ...
- Amazon Reveals Zoox Robotaxi Monday -- Will It Move Into DOOH?
Search & Performance Marketing Daily, Laurie Sullivan - Friday, December 11, 2020
The bi-directional taxi could position Amazon in the DOOH ad space, attaching traveling billboards to moving vehicles -- and ease the challenge of deliveries for online orders. ...
- New Management At Kinetic As Kaplan Is Named Global CEO
MAD, Steve McClellan - Tuesday, December 8, 2020
A 20-plus year industry veteran, most recently Keith Kaplan was an advisor and investor in Outfront Media. Earlier, he helped build a global ad network at Adconion (now Amobee) a ...
- Digital OOH Suppliers Standardize Ad Formats, Venues
MediaDailyNews, Joe Mandese - Wednesday, December 9, 2020
In an effort to remove some of the noise and friction in the digital out-of-home advertising industry, a group of leading suppliers have joined to create a new, simplified standardizati ...
- At 896 Square Feet, Toronto's New Digital Superboard Is Superbad
MediaDailyNews, Joe Mandese - Wednesday, December 2, 2020
At 896 square feet, the new digital billboard installed by Pattison Outdoor on Toronto's Gardiner Expressway may not be the world's biggest, but it certainly makes an impression for driver ...
- NYIAX Growth Skyrockets, Driven By OOH, Video Inventory Partnerships
Search & Performance Marketing Daily, Laurie Sullivan - Monday, November 30, 2020
NYIAX has forged partnerships with major holding companies to drive advertising as it builds out an omnichannel marketplace, and is now focused on expanding available inventory through digital out-of-home a ...
- WeWork Does What It Loves, Strikes Digital OOH Ad Network Deal
MediaDailyNews, Joe Mandese - Wednesday, November 25, 2020
Anyone who has worked in or visited a WeWork facility likely is familiar with the digital signage that festoons its public areas with inspirational statements, various events, building housekeeping note ...
- German Automotive Engineer Brings DOOH Advertising Platform To U.S., Links To Digital
Search & Performance Marketing Daily, Laurie Sullivan - Tuesday, November 24, 2020
UZE Mobility, a mobile marketplace platform for OOH advertising, has debuted in the U.S. The company believes advertisers can offset delivery cost by allowing brands to buy media online, r ...
- Budgets Shift Back To DOOH, Verizon Media Study Shows Reversal Of Fortune
Search & Performance Marketing Daily, Laurie Sullivan - Thursday, November 19, 2020
Advertisers used more digital media on portable devices early in the COVID-19 pandemic to reach consumers, but the trend continues to reverse. Many advertisers say they expect to increase DO ...
- IAB Europe Releases Guide to Programmatic Out-of-Home Advertising
Around the Net in Search Marketing, Laurie Sullivan - Friday, November 13, 2020
IAB Europe on Friday released the Programmatic Out Of Home (OOH) Advertising Guide that examines the strengths and opportunities around digital OOH across Europe, sharing best practices around measurement and creativity. The guide w ...
- Obie Call-For-Entries Kicks Off, R/GA's Rolfe To Lead This Year's Jury
Out to Launch, Steve McClellan - Friday, November 13, 2020
Tiffany Rolfe, Global Chief Creative Officer of R/GA, has been tapped to lead the jury for the 79th Annual OAAA Obie Awards. The call-for-entries kicked off Thursday for the awar ...
- Meredith, Health Media Network Partner On OOH Video In Doctors' Offices
Publishers Daily, Sara Guaglione - Tuesday, November 10, 2020
The new alliance gives Meredith an additional distribution channel for its existing lifestyle and entertainment video content. ...
- 2020 Election Night Viewers Fall 20% From 2016, Despite Inclusion Of OOH And CTV
Marketing Politics Weekly, Joe Mandese - Wednesday, November 4, 2020
The audience of election night news coverage of this year's election fell 20% from the 2016 presidential election, although 2020 included both out-of-home and connected TV viewers, which were n ...
- Election Night TV Viewing, Including CTV And OOH, Down 20% To 56.9M Viewers Vs. 2016
Television News Daily, Wayne Friedman - Wednesday, November 4, 2020
For this year's election, 21 networks aired results with a Nielsen-measured 56.9 million viewers vs. 2016, which had 13 networks and 71.4 million viewers. This year's totals include out-of-home a ...
- Second Presidential Debate Down 14% From The First: Nielsen
Television News Daily, Wayne Friedman - Friday, October 23, 2020
Fifteen networks aired the event, with Fox News Channel posting the best results, according to Nielsen preliminary results. Nielsen says out-of-home viewing and connected-TV viewing are included in the result ...
- OAAA Launches Working Group, Sets Standards For Real-Time Bidding
Search & Performance Marketing Daily, Laurie Sullivan - Wednesday, October 21, 2020
The OAAA this week will launch its OpenRTB Working Group, representing media companies, buyers, and tech platforms. ...
- Talon To Use LoopMe's Suite Of Performance Measurement Tools
MAD, Steve McClellan - Tuesday, October 20, 2020
OOH firm Talon will utilize LoopMe's tech platform to better track attribution and other metrics assessing ad performance. Founded in the UK with backing from Omnicom, Talon has been expandi ...
- VP Debate TV Ratings: Fox News Tops In Total Viewers, ABC Leads In Key Demographics
Television News Daily, Wayne Friedman - Thursday, October 8, 2020
Total debate viewing across all networks airing the event soared 56% higher to 57.9 million viewers vs. the 2016 event's total of 37.2 million. The largest demographic for the deba ...
- OAAA Taps Omnicom Veteran As CMO
MAD, Larissa Faw - Monday, October 5, 2020
Christina Radigan is tasked with increasing engagement and membership on the national and local levels. Her remit also includes developing initiatives that advance industry standards and heighten buy-side interest ...
- WFA Sees Marked Uptick In Optimism, Majority Of Marketing Campaigns No Longer Impacted
MediaDailyNews, Joe Mandese - Tuesday, October 6, 2020
"Guarded optimism" is how the World Federation of Advertisers characterizes responses to its fourth tracking study on the impact of COVID-19 on marketing and media spending plans worldwide. Significantly, t ...
- Q2 Ad-Spending Analysis Reveals Major Share Increases For Social, Including Facebook, Instagram, Twitter
MediaDailyNews, Joe Mandese - Thursday, October 1, 2020
U.S. ad spending fell 30% during Q2 2020 vs. the same quarter in 2019, but the erosion was far more pronounced for traditional media. ...
- New Solution Enables Retargeting pDOOH Ad Viewers At Home, On CTV
Video Insider, Karlene Lukovitz - Tuesday, September 29, 2020
In the latest development in targeting and retargeting ads across previously siloed media, Accretive Media says it can identify targeted consumers who saw an ad on its outdoor screens, th ...
- 'Unsiloing' Out-Of-Home Advertising To Unlock Its True Value
MAD, Jim Wilson - Tuesday, September 22, 2020
The medium has evolved significantly in recent years and is on the same playing field as other media channels. Unsiloing OOH is enabled through stronger collaboration with OOH specialists, n ...
- Why OOH Makes Sense For Mistrustful Political Environment
Marketing Politics Weekly, Christian Vollerslev - Wednesday, September 16, 2020
Out-of-home allows candidates to deliver a simple, straightforward message free from fraud or interference. ...
- Magna Reduces 2020 U.S. Ad Outlook Another Three-Tenths Of A Point: Now -4.6%
MediaDailyNews, Joe Mandese - Wednesday, September 16, 2020
IPG Mediabrands' Magna unit has revised its 2020 U.S. ad outlook down again, but is keeping its 2021 forecast the same. Magna now projects the U.S. ad economy will decli ...
- Email Comes In Third In Driving Online Purchases, Study Finds
Email Marketing Daily, Ray Schultz - Tuesday, September 15, 2020
Word of mouth is first, and online ads come in second, Bluecore reports. Celebrities are way down on the list. ...
