- OAAA Unveils New Measurement Standard Based On 'Opportunity,' Not 'Likelihood' To See Outdoor Ads
MediaDailyNews, Joe Mandese - Tuesday, May 18, 2021
The guidelines are based on consumers having an "opportunity-to-see" ads, which comes after the out-of-home ad industry's de facto currency had previously elevated the industry standard to a more robu ...
- National CineMedia Reports Slow Recovery, Reduces Scatter Inventory
MediaDailyNews, Wayne Friedman - Tuesday, May 11, 2021
National CineMedia's optimism is building for the big, more complete theatrical re-opening in the fourth quarter. ...
- Former MullenLowe Profero Chairman Joins Project X Board
People on the Move, Steve McClellan - Monday, May 10, 2021
OOH agency Project X has added Aaron Reitkopf to its Board of Directors. Reitkopf is currently a Senior Advisor to IPG on Open Architecture and serves on several other compa ...
- OAAA Releases 'Industry-Wide' Media Mobile Measurement Standard For Digital OOH Media
MediaDailyNews, Joe Mandese - Friday, May 7, 2021
The Out-of-Home Advertising Association of America this morning released a comprehensive guide for capturing mobile ad identity data to effectively evaluate which consumers are exposed to digital out-of-home media. T ...
- Talon, Buntin Group Join Forces, Combine U.S. OOH Operations
MAD, Steve McClellan - Monday, May 3, 2021
The new unit, Talon-Buntin America, based in Nashville, will be led by Talon America CEO Jim Wilson. Buntin OOH COO Jon Carmack will oversee consolidation operations. ...
- Comscore Sheds Light On First OOH Measurement Deal
MediaDailyNews, Joe Mandese - Tuesday, May 4, 2021
Comscore, which recently unveiled plans for a new out-of-home audience measurement service, this morning announced its first customer: Lightbox OOH Video Network. ...
- Talon, Hivestack Form North American Alliance
MAD, Steve McClellan - Tuesday, March 30, 2021
Talon said the new partnership enables it to expand access to OOH for North American advertisers and agencies, particularly in the rapidly growing programmatic digital OOH sector. ...
- Former Publicis Media Partnerships Chief Lasky Joins Audio OOH Startup
MediaDailyNews, Joe Mandese - Tuesday, March 30, 2021
Tricia Lasky, a long-term Publicis Media exec who most recently served as svp-global partnerships, is partnering with location-based audio out-of-home technology developer Vibenomics, joining the
startup's board of directors. ...
- Local Media Growth Expected, But Not Enough To Counter 2020 Declines
Data & Programmatic Insider, Laurie Sullivan - Monday, March 22, 2021
This year's increases won't be enough to wipe out 2020's losses. The ad marketplace won't grow larger than what was seen in 2019 until 2022. ...
- In Search For New Ad Dollars, NCM Taps Cash Machines -- Literally
MediaDailyNews, Joe Mandese - Tuesday, March 16, 2021
National CineMedia is tapping into cash machines literally, in its latest diversification into alternative digital out-of-home ad channels, with a deal to represent ATM.TV, which installs digital advertising screens ...
- Mediabrands' Rapport Debuts Eco-Friendly OOH Signage
MAD, Larissa Faw - Tuesday, February 23, 2021
Agency leaders first began testing sustainable OOH print ads in the spring of 2017, working with partners and vendors to perfect the technology for various outdoor environments. ...
- 3 Out-of-Home Myths to Overcome for the Rebound
MAD, Jonathan Conway - Wednesday, February 17, 2021
There's a preconceived notion that out-of-home (OOH) media, while proven as a brand-building channel, has little role to play at the business end of the marketing effectiveness spectrum and th ...
- National CineMedia Strikes New Ad Inventory Management System Deal
Television News Daily, Wayne Friedman - Wednesday, February 17, 2021
To compete with digital platforms, NCM made a new long-term deal with Unique X's in-theater ad inventory system, Advertising Accord. ...
- OAAA Announces Diversity Collective
MAD, Larissa Faw - Tuesday, February 16, 2021
Named OOH UNITED, the new program will work collaboratively to promote a culture of inclusion to extend into all segments within the OOH industry, representing buyers, sellers and suppliers ...
- Harris Poll Finds Americans Burning Out Of Digital Screens, Tuning Out Digital Ads
Research Intelligencer, Joe Mandese - Wednesday, February 10, 2021
Three-quarters of U.S. adults say they "tune out" digital ads because of more time spent on computers, mobile devices and TV sets, according to findings of a Harris Poll conduct ...
- Ratings Fumble? Nielsen Super Bowl Numbers AWOL More Than 24 Hours Later
Digital News Daily, Karlene Lukovitz - Tuesday, February 9, 2021
The so-far-unexplained delay is the first in the game's 55-year history. Nielsen said it "anticipates" that the numbers will be available on Tuesday. ...
- GameStop Reddit'ers Start Spreading Their Gospel Via OOH
MAD, Larissa Faw - Monday, February 1, 2021
One ad in Times Square New York Friday appeared with the message, "GME Go Brrr." Another in Oklahoma stated "We're Not Leaving $GME." ...
- DPAA Expands Board: Adds Digital Media, Programmatic Experts
Search & Performance Marketing Daily, Laurie Sullivan - Tuesday, February 2, 2021
DPAA on Tuesday will announce that Ivan Markman, Verizon Media chief business officer, and Jean-Christophe Conti, CEO of VIOOH, have joined the global trade group's board of directors. ...
- Project X Unveils New Suite Of Client Tools, Rebranding
MAD, Steve McClellan - Friday, January 29, 2021
A new analytics dashboard, enhanced first-party data platform and a rebranding signal the OOH firm's effort to move forward post pandemic. ...
- Media Channel And Market Predictions For A Hopeful 2021
MediaDailyNews, Sascha Lock, Guy Rancourt - Wednesday, January 6, 2021
Here are our top-line predictions for video, digital and out-of-home media in 2021. ...
- Services, Social Justice, Budgets Issues Top The Most-Read List
Search & Performance Marketing Daily, Laurie Sullivan - Thursday, December 31, 2020
COVID-19 might have been the top keyword at 'MediaPost' in terms of coverage, but when it came to search and performance marketing, readers had a thirst for information about wh ...
- How Media Buying Changed And What Performed Best In 2020
Inside Performance, Laurie Sullivan - Thursday, December 24, 2020
Local ad agencies typically work with larger and more sophisticated buyers that historically place their money with brand-building media. In 2020, that changed. ...
- Kinetic WW, Facebook Land OAAA's OOH Media Plan Of The Year Honors
MAD, Larissa Faw - Thursday, December 17, 2020
The "Thank You" messaging appeared in the New York, Los Angeles, San Francisco, and Seattle markets using contextually relevant placements. The work was additionally supported by OOH companies who provid ...
- Jack Myers Launches Ed-Tech Search Engine To Support Underserved B2B Media Market
Search & Performance Marketing Daily, Laurie Sullivan - Thursday, December 17, 2020
The industry-specific B2B search engine, MeetingPrep.com from MediaVillage, addresses the media industry's failure to invest in education and diversity. ...
- Amazon Reveals Zoox Robotaxi Monday -- Will It Move Into DOOH?
Search & Performance Marketing Daily, Laurie Sullivan - Friday, December 11, 2020
The bi-directional taxi could position Amazon in the DOOH ad space, attaching traveling billboards to moving vehicles -- and ease the challenge of deliveries for online orders. ...
- New Management At Kinetic As Kaplan Is Named Global CEO
MAD, Steve McClellan - Tuesday, December 8, 2020
A 20-plus year industry veteran, most recently Keith Kaplan was an advisor and investor in Outfront Media. Earlier, he helped build a global ad network at Adconion (now Amobee) a ...
- Digital OOH Suppliers Standardize Ad Formats, Venues
MediaDailyNews, Joe Mandese - Wednesday, December 9, 2020
In an effort to remove some of the noise and friction in the digital out-of-home advertising industry, a group of leading suppliers have joined to create a new, simplified standardizati ...
- At 896 Square Feet, Toronto's New Digital Superboard Is Superbad
MediaDailyNews, Joe Mandese - Wednesday, December 2, 2020
At 896 square feet, the new digital billboard installed by Pattison Outdoor on Toronto's Gardiner Expressway may not be the world's biggest, but it certainly makes an impression for driver ...
- NYIAX Growth Skyrockets, Driven By OOH, Video Inventory Partnerships
Search & Performance Marketing Daily, Laurie Sullivan - Monday, November 30, 2020
NYIAX has forged partnerships with major holding companies to drive advertising as it builds out an omnichannel marketplace, and is now focused on expanding available inventory through digital out-of-home a ...
- WeWork Does What It Loves, Strikes Digital OOH Ad Network Deal
MediaDailyNews, Joe Mandese - Wednesday, November 25, 2020
Anyone who has worked in or visited a WeWork facility likely is familiar with the digital signage that festoons its public areas with inspirational statements, various events, building housekeeping note ...
