- Amazon Quietly Transitions Name Of Ad Biz To 'Amazon Ads,' Follows Google And Facebook
Search & Performance Marketing Daily, Laurie Sullivan - Tuesday, October 19, 2021
Amazon's first global, integrated ad campaign to promote its advertising business reveals a subtle yet powerful change. ...
- Bango Blasts Search Advertising In Billboard PR Stunt
Search & Performance Marketing Daily, Laurie Sullivan - Monday, October 11, 2021
Bango bought space on a UK billboard in a PR stunt to highlight the "pitfalls of search advertising, where it claims up to 35% of ads fail to reach the ...
- Geopath Restructures Board, Adds More Ad Representation
MediaDailyNews, Joe Mandese - Tuesday, October 5, 2021
The move follows the ouster of former president Kym Frank earlier this year. Geopath, the U.S. ad industry's de facto currency for out-of-home media buys, is adding more representation fr ...
- Programmatic Out-Of-Home Ad Market Gains Performance Play, Automated Measurement
Search & Performance Marketing Daily, Laurie Sullivan - Tuesday, October 5, 2021
OOH has historically been viewed "as a vanity play" based on a lack of metrics. Accretive Media aims to change that perception, according to CEO Craig Benner. ...
- Spotify Brand Playlists: Sweet Music to Millennial-Seeking Ears
The MediaPost Cases, Lisa Singer - Wednesday, October 6, 2021
What do you do if your company is being described as "stodgy" by Millennials? How do you attract a younger audience without alienating your Gen X and successful Boomer client ...
- Don't Treat Billboard Advertisers Like 'Second Class Citizens,' OAAA Tells Supreme Court
Digital News Daily, Wendy Davis - Friday, October 1, 2021
The trade group Out of Home Advertising Association of America is siding with two ad companies that are urging the Supreme Court to invalidate Texas restrictions on digital billboards. ...
- Fake Funeral Home Promotes COVID-19 Vaccine
Around the Net In Brand Marketing, Tanya Gazdik - Wednesday, September 22, 2021
A Charlotte, North Carolina healthcare provider is using out-of-home ads to get people talking and thinking about the COVID-19 vaccine. “Don’t get vaccinated,” read the digital billboards, followed by t ...
- Texas Curbs On Billboards Violate First Amendment, Companies Tell Supreme Court
Digital News Daily, Wendy Davis - Wednesday, September 22, 2021
Two ad companies want to convert non-digital outdoor ads to digital ones on 83 billboards in Austin, and claim in a lawsuit that the distinction between on-premises and off-premises digit ...
- New York Times 'Trust Is' Campaign Ads Run On TikTok
MediaDailyNews, Colin Kirkland - Tuesday, September 21, 2021
The "Times'" brand-marketing campaign, "The Truth Takes a Journalist," spotlights some of its own 1700+ journalists as they film themselves reporting on stories across the globe. For the first ti ...
- Out-Of-Home's Pandemic Paradox: U.S. Time Spent Rose As Ad Spending Crashed
MediaDailyNews, Joe Mandese - Thursday, September 9, 2021
While time spent expanded 0.5% to 2.86 hours weekly, U.S. out-of-home ad spending fell 21.1% to $8.73 billion. ...
- OOH On Its Way Up, Place Exchange Data Shows, eMarketer Confirms
Search & Performance Marketing Daily, Laurie Sullivan - Monday, August 30, 2021
Out-of-home advertising took a beating in parts of 2020 due to the pandemic. Analysts and advertisers say ad dollars are coming back this year. ...
- 'Got Milk?' Campaign Turns Into 'Never Doubt What You Love'
Search & Performance Marketing Daily, Laurie Sullivan - Friday, August 27, 2021
The California Milk Processor Board, the entity behind the Got Milk? Campaign, set out to explore how people react when the "most wholesome and good things" in life are thro ...
- OAAA, IAB Tech Lab Partner To Align DOOH With OpenRTB
Search & Performance Marketing Daily, Laurie Sullivan - Tuesday, August 24, 2021
Two trade associations this week announced a collaborative task force to support out-of-home media and its digital counterparts across programmatic and through omnichannel strategies. The idea is to integrate DO ...
- Catalina Solves Real-Time Attribution In Physical World, Measures Out-Of-Home Sales Lift
MediaDailyNews, Joe Mandese - Thursday, August 19, 2021
The new service covers both static and digital out-of-home ads, enables marketers to plan, target and measure sales lift when Americans see an out-of-home ad. ...
- Talon Unveils Unified OTT/Out-of-Home Media Buys
MAD, Joe Mandese - Tuesday, August 17, 2021
The goal is to deliver "measurable incremental" audience reach tied to explicit "campaign spending business results." ...
- Texas City Urges Supreme Court To Reinstate Curbs On Digital Billboards
Digital News Daily, Wendy Davis - Friday, August 13, 2021
A local ordinance banning digital billboards in locations other than the advertisers' premises doesn't violate the First Amendment, officials in Austin, Texas argue to the Supreme Court. ...
- Volkswagen, Electrify America Partner For Cross-Country EV Stunt
Marketing Daily, Tanya Gazdik - Wednesday, August 11, 2021
The trip is being documented at vwid4-usatour.com, where visitors can monitor the location of the ID.4 in real time. ...
- Comscore Adds Captivate To New Out-of-Home Measurement Service
MediaDailyNews, Joe Mandese - Wednesday, August 4, 2021
On the heels of its agreement to license out-of-home audience data to GSTV (Gas Station TV), Comscore this morning announced a deal with place-based digital advertising network Captivate. ...
- Zenith: Online Video To Lead 2021 Global Ad-Spend Growth, At +26%; Digital To Take 58% Share Of Total
Digital News Daily, Karlene Lukovitz - Monday, July 26, 2021
The forecast calls for online video growth and performance-led ecommerce advertising to add $40 billion, or 11.2%, to global ad spend, for a total of $669 billion. ...
- Zenith: Cinema Advertising Poised For 116% Gain, Fastest-Growing Medium Of 2021
Research Intelligencer, Joe Mandese - Monday, July 26, 2021
Cinema advertising -- the hardest hit during the 2020 COVID-19 ad recession, plummeting 72% from 2019 -- will be the fastest-growing this year, according to just-released updated figures from Public ...
- You Don't Have to Be... JewBelong's Judaism Rebranding Project
Brand Insider, Steve Smith - Friday, July 23, 2021
Even a crusty, jaded critic of the advertising industry like me can be a sucker for a great ad concept like JewBelong out-of-home campaigns on New York streets. ...
- OOH Agency Talon America Debuts Data Management Platform Ada
MAD, Amy Corr - Thursday, July 22, 2021
The platform launched in the UK in 2019, with McDonald's, Virgin Media, and Starbucks in Europe using the DMP for data-driven audience targeting strategies for their OOH campaigns. ...
- Intersection Dissects Place Exchange: Digital OOH Platform Spun Off With New Venture Backing
MediaDailyNews, Joe Mandese - Wednesday, July 21, 2021
Place Exchange, a SSP for selling digital out-of-home media programmatically, is spinning off from Intersection, an out-of-home media company with ambitious plans to develop "smart cities." ...
- How SEO Will Drive Holiday Marketing Success In 2021
Search & Performance Marketing Daily, Jim Yu - Tuesday, July 20, 2021
Consumer fears about in-store shopping and economic or employment concerns didn't hold shoppers back in holiday season 2020. Retail sales for the period increased 8.5% while online sales grew ...
- Fast-Growing Public-Space Streaming Platform Atmosphere Adds FITE Channel
Video Insider, Karlene Lukovitz - Tuesday, July 20, 2021
The partnership adds combat sports to the ad-supported B2B streamer's mix of entertainment, lifestyle, nature and other sports short-form video, streamed in 13,000 bars, hotels, QSRs and other venues. ...
- Omnichannel Strategies Still Baffle Many Marketers
Data & Programmatic Insider, Laurie Sullivan - Monday, July 19, 2021
There's a stark difference between consumer engagement and increased marketing investments across multiple channels that connect. Xaxis explains in a recent report. ...
- U.S. Ad Economy Continues Expansion In June, But Begins To Moderate
MediaDailyNews, Joe Mandese - Monday, July 19, 2021
The U.S. ad economy continues to rebound from the COVID-19 recession, but the rate of expansion began to temper in June, according to the latest data from Standard Media In ...
- MSG Named Exclusive Ad Rep For NYC's New Moynihan Train Hall
MediaDailyNews, Joe Mandese - Tuesday, July 6, 2021
Madison Square Garden Entertainment has been named the exclusive sales agent for the marketing, sponsorship and advertising opportunities at the new and expanded Moynihan Train Hall in New York C ...
- Bloomberg Teams With Volta For Digital Place-Based Pollution Scores, Updated Daily
MediaDailyNews, Joe Mandese - Wednesday, June 30, 2021
In a content partnership representing the ultimate synergy, place-based digital ad-supported electric vehicle charging stations network Volta has struck a deal to feed Bloomberg Media's "air pollution scoreboard" data a ...
- Google-Backed DOOH Company Firefly Acquires Curb Taxi Media
MAD, Steve McClellan - Friday, June 25, 2021
Curb Taxi is one of the nation's largest taxi ad platforms and will add more than 10,000 new top-of-car screens to Firefly's network and expand its presence in cities li ...
