- U.S. Ad Economy Continues Expansion In June, But Begins To Moderate
MediaDailyNews, Joe Mandese - Monday, July 19, 2021
The U.S. ad economy continues to rebound from the COVID-19 recession, but the rate of expansion began to temper in June, according to the latest data from Standard Media In ...
- ENGINE Lets Ad Media Buyers Build, Target Profiles In One Platform
Search & Performance Marketing Daily, Laurie Sullivan - Thursday, July 15, 2021
It launches with an undisclosed agency client to help media buyers build and target audiences efficiently. ...
- DC Comics Reverses Trend: Extends Digital Magazine To Print
Publishers Daily, Ray Schultz - Tuesday, June 22, 2021
The publisher says "DC Connects" will be offered for free in comic stores starting June 29. ...
- Ahead Of Prime Day, Amazon Did Not Dramatically Increase Ad Spend
Search & Performance Marketing Daily, Laurie Sullivan - Monday, June 21, 2021
The top five retail advertisers collectively spent $1.03 billion year-to-date -- up 8% vs. a year ago, when they spent $954 million. ...
- American Airlines Magazine Flies Away
Publishers Daily, Ray Schultz - Friday, June 11, 2021
Retirement of in-flight title will help eliminate waste as airline focuses on digital entertainment. ...
- Cover Story: If You Don't Buy This Maskgazine, COVID May Not Kill You
MediaDailyNews, Joe Mandese - Thursday, May 20, 2021
At a time when ad pros seem to take print editions for granted, Grey Mexico and 'Time Out' are using them to save people's lives. ...
- Study: Newspaper Print Design Is Misapplied To Digital
Publishers Daily, Ray Schultz - Friday, May 14, 2021
The structures that developed over generations are not serving today's digital consumers. ...
- Meredith Debuts 'Paw Print,' Print Magazine For Pet Owners
Publishers Daily, Ray Schultz - Tuesday, May 11, 2021
'Paw Print' will be sent to 1 million households that have a dog and a cat, per the publisher. ...
- Edelman: Trust In All Forms Of Media Falls To All-Time Low
Research Intelligencer, Joe Mandese - Monday, April 5, 2021
While trust in most institutions has fallen following a year of the pandemic, economic crises and political turmoil, trust in media has fallen to all-time lows since PR giant Edelm ...
- To Integrate Measurement -- Or Not To Integrate Measurement?
Media Insider, Maarten Albarda - Friday, April 2, 2021
In my home country, The Netherlands, Kantar and Ipsos will now deliver a fully integrated set of media usage data across all media. ...
- Florida Shareholder Would Put Up $100 Million In Tribune Publishing Bid
Around the Net In Publishing, Ray Schultz - Tuesday, March 30, 2021
Mason Slaine, a minority shareholder in Tribune Publishing, is willing to commit $100 million in an effort to prevent Alden Global Capital from acquiring the company. ...
- Small Kansas City Paper Runs A Blank Front Page To Dramatize Its Fight To Stay Alive
Publishers Daily, Ray Schultz - Friday, March 26, 2021
"The Northeast News" has "a 60-day lifespan if something doesn't change," the newspaper writes. It is asking for small donations or buying of voluntary subscriptions. ...
- Local Media Growth Expected, But Not Enough To Counter 2020 Declines
Data & Programmatic Insider, Laurie Sullivan - Monday, March 22, 2021
This year's increases won't be enough to wipe out 2020's losses. The ad marketplace won't grow larger than what was seen in 2019 until 2022. ...
- U.S. To Introduce Bill Making Google, Facebook Pay For Publishers' Content
Search & Performance Marketing Daily, Laurie Sullivan - Wednesday, March 10, 2021
A bill being introduced Wednesday by U.S. lawmakers would make it easier for news organizations to negotiate collectively with platforms like Google and Facebook to get a better price f ...
- 'Saveur' Kills Print Title, 'Delish' Starts Quarterly
Publishers Daily, Ray Schultz - Thursday, February 18, 2021
One title seems a corporate victim, the other part of a growing "bookazine" trend. ...
- 'Pittsburgh Post-Gazette' To Cut Friday Print Edition, Pursues Digital-Only Goal
Publishers Daily, Fern Siegel - Wednesday, January 20, 2021
After Feb. 26, the newspaper will ax its Friday print version, but continue its print editions for Thursday and Sunday. ...
- 'Saturday Evening Post' Celebrates 200 Years In Print
MediaDailyNews, Joe Mandese - Wednesday, December 23, 2020
Once one of America's most widely circulated print magazines, "The Saturday Evening Post," is now officially America's oldest. The publication, which turns 200 with its January/February edition, will feature ...
- IAB 2021: Media Buyers Focus On Performance, View Data Privacy, Ad Tracking As Top Challenges
Search & Performance Marketing Daily, Laurie Sullivan - Wednesday, December 16, 2020
Cause-related and mission-based advertising rose late in Q1 and in Q2 2020, while marketers latched on to performance marketing in Q3, the IAB report found. With representatives from brands a ...
- Study: Hearst Makes Biggest Cuts In Print Frequency
Publishing Insider, Rob Williams - Tuesday, December 15, 2020
Hearst cut back the most of any major publisher, reducing the print frequency of every title except 'Country Living,' 'Men's Health,' 'Women's Health' and 'O, The Oprah Magazine.' ...
- USGA Brings Back 'Golf Journal' After 17 Years
Publishers Daily, Sara Guaglione - Wednesday, November 11, 2020
The print magazine publishes quarterly and is reproduced digitally. Circulation is 385,000 USGA member households. ...
- 'Salt Lake Tribune,' 'Deseret News' Transition To Weeklies In 2021
Publishers Daily, Sara Guaglione - Wednesday, October 28, 2020
"The Salt Lake Tribune" has been printed daily for nearly 150 years, and the "Deseret News" has been in print for nearly 170 years. ...
- 'MarketWatch' Adds Paywall, 'WSJ Magazine' Reduces Print Frequency
Publishers Daily, Sara Guaglione - Monday, October 26, 2020
The 'MarketWatch' subscription program will provide more in-depth analysis, personalized information and insights. ...
- 'Luxe' Magazine Celebrates 15 Years With Redesign
Publishers Daily, Sara Guaglione - Wednesday, October 21, 2020
The redesign is exclusively for the print magazine. It includes updated, clean layouts and new cover designs to highlight Luxe's regional editions. ...
- 'Philadelphia Inquirer' To Close Printing Plant, 500 Staffers Laid Off
Publishers Daily, Fern Siegel - Monday, October 12, 2020
At present, the 'Inquirer' is in negotiations to unload the 45-acre property, opened in 1992. Sale monies will be used, in part, to enlarge severance packages for laid-off employees ...
- MDC Partners Launches Earned Media Analytics Platform
MAD, Larissa Faw - Tuesday, October 6, 2020
PRophet uses proprietary technology to sample millions of reporters' stories spanning thousands of print media outlets by deploying a proprietary combination of natural-language processing and
machine-learning technologies. ...
- WFA Sees Marked Uptick In Optimism, Majority Of Marketing Campaigns No Longer Impacted
MediaDailyNews, Joe Mandese - Tuesday, October 6, 2020
"Guarded optimism" is how the World Federation of Advertisers characterizes responses to its fourth tracking study on the impact of COVID-19 on marketing and media spending plans worldwide. Significantly, t ...
- Surfer Magazine Shutters, EIC Says It Ended On 'A High Note'
Publishers Daily, Sara Guaglione - Monday, October 5, 2020
The 60-year-old magazine is closing. It made its first endorsement for president: Biden-Harris. ...
- Q2 Ad-Spending Analysis Reveals Major Share Increases For Social, Including Facebook, Instagram, Twitter
MediaDailyNews, Joe Mandese - Thursday, October 1, 2020
U.S. ad spending fell 30% during Q2 2020 vs. the same quarter in 2019, but the erosion was far more pronounced for traditional media. ...
- Hearst Magazines To Invest In Larger Formats, More Editorial Pages In Print
Publishers Daily, Sara Guaglione - Thursday, September 24, 2020
The initiative is called Premium Print. The company will also launch a new quarterly publication from 'Delish' next year. ...
- Content Marketing Revenues To Decline Nearly 7% In The U.S. In 2020
MediaDailyNews, Wayne Friedman - Wednesday, September 23, 2020
After years of double-digit percentage growth, U.S. content marketing revenues are expected to decline 6.8% due to the COVID-19 pandemic in 2020, according to PQ Media. ...
