- Meredith's Stunning Reversal - And What It Means
Publishing Insider, Tony Silber - Friday, October 8, 2021
The sale of Meredith Corp. to Barry Diller's InterActive Corp. will go down as one of the fastest and most spectacular turnarounds in magazine-industry history. Meredith's titles will be roll ...
- Local TV Ad Revenues To Hit $21B In 2022
Television News Daily, Wayne Friedman - Thursday, September 30, 2021
Over-the-air local TV will grow 28% to $19.3 billion, with digital up 11% to $1.7 billion vs. 2021 -- $15.1 billion and $1.53 billion, respectively, says BIA AdvisoryS Services. ...
- Digital Engagement Helps Predict Conversions From Print
Publishing Insider, Rob Williams - Wednesday, September 15, 2021
Subscribers who switched from print to digital tended to show the highest levels of online engagement, as measured by article pageviews. ...
- Email's Clean Sweep: Channel Scores Best On ROI And Acquisition In B2C Marketing
Email Insider, Ray Schultz - Wednesday, September 1, 2021
Email also comes in first in boosting immediate revenue. But it's not as easy to measure as SBM, Spot Trender reports. ...
- Consumers Most Receptive To Ads On TikTok, Amazon, Instagram, Google: Kantar
MediaDailyNews, Colin Kirkland - Wednesday, September 1, 2021
Kantar's ad-equity ranking of media channels and brands found that online and mobile games showed the greatest improvement in consumer receptivity. Consumers find gaming ads more "trustworthy," "relevant," and "usefu ...
- Pandemic Hastens Drop In Print Circulation For U.S. Newspapers
Publishing Insider, Rob Williams - Wednesday, September 1, 2021
The top 25 papers saw a 20% decline in weekday print circulation from a year earlier to 3.4 million in the first quarter of 2021. ...
- Study Indicates Ads Placed In News Media -- Especially Print -- Outperform Social
MediaDailyNews, Colin Kirkland - Friday, August 20, 2021
The cross-platform analysis found that while ads in both print and digital news publications perform better than ads in social media channels, print ads had a much greater memory impa ...
- 'Grill Girl' Magazine Launches, Augments Food Site
Publishers Daily, Ray Schultz - Wednesday, August 4, 2021
Print title is started to "elevate everyone's grilling game," founder Robyn Lindars claims. ...
- Zenith: Online Video To Lead 2021 Global Ad-Spend Growth, At +26%; Digital To Take 58% Share Of Total
Digital News Daily, Karlene Lukovitz - Monday, July 26, 2021
The forecast calls for online video growth and performance-led ecommerce advertising to add $40 billion, or 11.2%, to global ad spend, for a total of $669 billion. ...
- Zenith: Cinema Advertising Poised For 116% Gain, Fastest-Growing Medium Of 2021
Research Intelligencer, Joe Mandese - Monday, July 26, 2021
Cinema advertising -- the hardest hit during the 2020 COVID-19 ad recession, plummeting 72% from 2019 -- will be the fastest-growing this year, according to just-released updated figures from Public ...
- U.S. Ad Economy Continues Expansion In June, But Begins To Moderate
MediaDailyNews, Joe Mandese - Monday, July 19, 2021
The U.S. ad economy continues to rebound from the COVID-19 recession, but the rate of expansion began to temper in June, according to the latest data from Standard Media In ...
- ENGINE Lets Ad Media Buyers Build, Target Profiles In One Platform
Search & Performance Marketing Daily, Laurie Sullivan - Thursday, July 15, 2021
It launches with an undisclosed agency client to help media buyers build and target audiences efficiently. ...
- DC Comics Reverses Trend: Extends Digital Magazine To Print
Publishers Daily, Ray Schultz - Tuesday, June 22, 2021
The publisher says "DC Connects" will be offered for free in comic stores starting June 29. ...
- Ahead Of Prime Day, Amazon Did Not Dramatically Increase Ad Spend
Search & Performance Marketing Daily, Laurie Sullivan - Monday, June 21, 2021
The top five retail advertisers collectively spent $1.03 billion year-to-date -- up 8% vs. a year ago, when they spent $954 million. ...
- American Airlines Magazine Flies Away
Publishers Daily, Ray Schultz - Friday, June 11, 2021
Retirement of in-flight title will help eliminate waste as airline focuses on digital entertainment. ...
- Cover Story: If You Don't Buy This Maskgazine, COVID May Not Kill You
MediaDailyNews, Joe Mandese - Thursday, May 20, 2021
At a time when ad pros seem to take print editions for granted, Grey Mexico and 'Time Out' are using them to save people's lives. ...
- Study: Newspaper Print Design Is Misapplied To Digital
Publishers Daily, Ray Schultz - Friday, May 14, 2021
The structures that developed over generations are not serving today's digital consumers. ...
- Meredith Debuts 'Paw Print,' Print Magazine For Pet Owners
Publishers Daily, Ray Schultz - Tuesday, May 11, 2021
'Paw Print' will be sent to 1 million households that have a dog and a cat, per the publisher. ...
- Edelman: Trust In All Forms Of Media Falls To All-Time Low
Research Intelligencer, Joe Mandese - Monday, April 5, 2021
While trust in most institutions has fallen following a year of the pandemic, economic crises and political turmoil, trust in media has fallen to all-time lows since PR giant Edelm ...
- To Integrate Measurement -- Or Not To Integrate Measurement?
Media Insider, Maarten Albarda - Friday, April 2, 2021
In my home country, The Netherlands, Kantar and Ipsos will now deliver a fully integrated set of media usage data across all media. ...
- Florida Shareholder Would Put Up $100 Million In Tribune Publishing Bid
Around the Net In Publishing, Ray Schultz - Tuesday, March 30, 2021
Mason Slaine, a minority shareholder in Tribune Publishing, is willing to commit $100 million in an effort to prevent Alden Global Capital from acquiring the company. ...
- Small Kansas City Paper Runs A Blank Front Page To Dramatize Its Fight To Stay Alive
Publishers Daily, Ray Schultz - Friday, March 26, 2021
"The Northeast News" has "a 60-day lifespan if something doesn't change," the newspaper writes. It is asking for small donations or buying of voluntary subscriptions. ...
- Local Media Growth Expected, But Not Enough To Counter 2020 Declines
Data & Programmatic Insider, Laurie Sullivan - Monday, March 22, 2021
This year's increases won't be enough to wipe out 2020's losses. The ad marketplace won't grow larger than what was seen in 2019 until 2022. ...
- U.S. To Introduce Bill Making Google, Facebook Pay For Publishers' Content
Search & Performance Marketing Daily, Laurie Sullivan - Wednesday, March 10, 2021
A bill being introduced Wednesday by U.S. lawmakers would make it easier for news organizations to negotiate collectively with platforms like Google and Facebook to get a better price f ...
- 'Saveur' Kills Print Title, 'Delish' Starts Quarterly
Publishers Daily, Ray Schultz - Thursday, February 18, 2021
One title seems a corporate victim, the other part of a growing "bookazine" trend. ...
- 'Pittsburgh Post-Gazette' To Cut Friday Print Edition, Pursues Digital-Only Goal
Publishers Daily, Fern Siegel - Wednesday, January 20, 2021
After Feb. 26, the newspaper will ax its Friday print version, but continue its print editions for Thursday and Sunday. ...
- 'Saturday Evening Post' Celebrates 200 Years In Print
MediaDailyNews, Joe Mandese - Wednesday, December 23, 2020
Once one of America's most widely circulated print magazines, "The Saturday Evening Post," is now officially America's oldest. The publication, which turns 200 with its January/February edition, will feature ...
- IAB 2021: Media Buyers Focus On Performance, View Data Privacy, Ad Tracking As Top Challenges
Search & Performance Marketing Daily, Laurie Sullivan - Wednesday, December 16, 2020
Cause-related and mission-based advertising rose late in Q1 and in Q2 2020, while marketers latched on to performance marketing in Q3, the IAB report found. With representatives from brands a ...
- Study: Hearst Makes Biggest Cuts In Print Frequency
Publishing Insider, Rob Williams - Tuesday, December 15, 2020
Hearst cut back the most of any major publisher, reducing the print frequency of every title except 'Country Living,' 'Men's Health,' 'Women's Health' and 'O, The Oprah Magazine.' ...
- USGA Brings Back 'Golf Journal' After 17 Years
Publishers Daily, Sara Guaglione - Wednesday, November 11, 2020
The print magazine publishes quarterly and is reproduced digitally. Circulation is 385,000 USGA member households. ...
