- Edelman: Trust In All Forms Of Media Falls To All-Time Low
Research Intelligencer, Joe Mandese - Monday, April 5, 2021
While trust in most institutions has fallen following a year of the pandemic, economic crises and political turmoil, trust in media has fallen to all-time lows since PR giant Edelm ...
- To Integrate Measurement -- Or Not To Integrate Measurement?
Media Insider, Maarten Albarda - Friday, April 2, 2021
In my home country, The Netherlands, Kantar and Ipsos will now deliver a fully integrated set of media usage data across all media. ...
- Florida Shareholder Would Put Up $100 Million In Tribune Publishing Bid
Around the Net In Publishing, Ray Schultz - Tuesday, March 30, 2021
Mason Slaine, a minority shareholder in Tribune Publishing, is willing to commit $100 million in an effort to prevent Alden Global Capital from acquiring the company. ...
- Small Kansas City Paper Runs A Blank Front Page To Dramatize Its Fight To Stay Alive
Publishers Daily, Ray Schultz - Friday, March 26, 2021
"The Northeast News" has "a 60-day lifespan if something doesn't change," the newspaper writes. It is asking for small donations or buying of voluntary subscriptions. ...
- Local Media Growth Expected, But Not Enough To Counter 2020 Declines
Data & Programmatic Insider, Laurie Sullivan - Monday, March 22, 2021
This year's increases won't be enough to wipe out 2020's losses. The ad marketplace won't grow larger than what was seen in 2019 until 2022. ...
- U.S. To Introduce Bill Making Google, Facebook Pay For Publishers' Content
Search & Performance Marketing Daily, Laurie Sullivan - Wednesday, March 10, 2021
A bill being introduced Wednesday by U.S. lawmakers would make it easier for news organizations to negotiate collectively with platforms like Google and Facebook to get a better price f ...
- 'Saveur' Kills Print Title, 'Delish' Starts Quarterly
Publishers Daily, Ray Schultz - Thursday, February 18, 2021
One title seems a corporate victim, the other part of a growing "bookazine" trend. ...
- 'Pittsburgh Post-Gazette' To Cut Friday Print Edition, Pursues Digital-Only Goal
Publishers Daily, Fern Siegel - Wednesday, January 20, 2021
After Feb. 26, the newspaper will ax its Friday print version, but continue its print editions for Thursday and Sunday. ...
- 'Saturday Evening Post' Celebrates 200 Years In Print
MediaDailyNews, Joe Mandese - Wednesday, December 23, 2020
Once one of America's most widely circulated print magazines, "The Saturday Evening Post," is now officially America's oldest. The publication, which turns 200 with its January/February edition, will feature ...
- IAB 2021: Media Buyers Focus On Performance, View Data Privacy, Ad Tracking As Top Challenges
Search & Performance Marketing Daily, Laurie Sullivan - Wednesday, December 16, 2020
Cause-related and mission-based advertising rose late in Q1 and in Q2 2020, while marketers latched on to performance marketing in Q3, the IAB report found. With representatives from brands a ...
- Study: Hearst Makes Biggest Cuts In Print Frequency
Publishing Insider, Rob Williams - Tuesday, December 15, 2020
Hearst cut back the most of any major publisher, reducing the print frequency of every title except 'Country Living,' 'Men's Health,' 'Women's Health' and 'O, The Oprah Magazine.' ...
- USGA Brings Back 'Golf Journal' After 17 Years
Publishers Daily, Sara Guaglione - Wednesday, November 11, 2020
The print magazine publishes quarterly and is reproduced digitally. Circulation is 385,000 USGA member households. ...
- 'Salt Lake Tribune,' 'Deseret News' Transition To Weeklies In 2021
Publishers Daily, Sara Guaglione - Wednesday, October 28, 2020
"The Salt Lake Tribune" has been printed daily for nearly 150 years, and the "Deseret News" has been in print for nearly 170 years. ...
- 'MarketWatch' Adds Paywall, 'WSJ Magazine' Reduces Print Frequency
Publishers Daily, Sara Guaglione - Monday, October 26, 2020
The 'MarketWatch' subscription program will provide more in-depth analysis, personalized information and insights. ...
- 'Luxe' Magazine Celebrates 15 Years With Redesign
Publishers Daily, Sara Guaglione - Wednesday, October 21, 2020
The redesign is exclusively for the print magazine. It includes updated, clean layouts and new cover designs to highlight Luxe's regional editions. ...
- 'Philadelphia Inquirer' To Close Printing Plant, 500 Staffers Laid Off
Publishers Daily, Fern Siegel - Monday, October 12, 2020
At present, the 'Inquirer' is in negotiations to unload the 45-acre property, opened in 1992. Sale monies will be used, in part, to enlarge severance packages for laid-off employees ...
- MDC Partners Launches Earned Media Analytics Platform
MAD, Larissa Faw - Tuesday, October 6, 2020
PRophet uses proprietary technology to sample millions of reporters' stories spanning thousands of print media outlets by deploying a proprietary combination of natural-language processing and
machine-learning technologies. ...
- WFA Sees Marked Uptick In Optimism, Majority Of Marketing Campaigns No Longer Impacted
MediaDailyNews, Joe Mandese - Tuesday, October 6, 2020
"Guarded optimism" is how the World Federation of Advertisers characterizes responses to its fourth tracking study on the impact of COVID-19 on marketing and media spending plans worldwide. Significantly, t ...
- Surfer Magazine Shutters, EIC Says It Ended On 'A High Note'
Publishers Daily, Sara Guaglione - Monday, October 5, 2020
The 60-year-old magazine is closing. It made its first endorsement for president: Biden-Harris. ...
- Q2 Ad-Spending Analysis Reveals Major Share Increases For Social, Including Facebook, Instagram, Twitter
MediaDailyNews, Joe Mandese - Thursday, October 1, 2020
U.S. ad spending fell 30% during Q2 2020 vs. the same quarter in 2019, but the erosion was far more pronounced for traditional media. ...
- Hearst Magazines To Invest In Larger Formats, More Editorial Pages In Print
Publishers Daily, Sara Guaglione - Thursday, September 24, 2020
The initiative is called Premium Print. The company will also launch a new quarterly publication from 'Delish' next year. ...
- Content Marketing Revenues To Decline Nearly 7% In The U.S. In 2020
MediaDailyNews, Wayne Friedman - Wednesday, September 23, 2020
After years of double-digit percentage growth, U.S. content marketing revenues are expected to decline 6.8% due to the COVID-19 pandemic in 2020, according to PQ Media. ...
- 'Wall Street Journal,' 'Barron's, 'New York Post' Change Print Facility To Cut Costs
Publishers Daily, Fern Siegel - Wednesday, September 16, 2020
Dow Jones, the pubs' parent company, said it made the decision to secure the printing of the publications into the future as well as to improve profitability. ...
- Revenue Outlook Dramatizes Need For Innovation In Publishing
Publishing Insider, Rob Williams - Thursday, September 17, 2020
Print advertising in the U.S. is forecast to recover somewhat next year, though it will still decline by 6.5% this year. ...
- Magna Reduces 2020 U.S. Ad Outlook Another Three-Tenths Of A Point: Now -4.6%
MediaDailyNews, Joe Mandese - Wednesday, September 16, 2020
IPG Mediabrands' Magna unit has revised its 2020 U.S. ad outlook down again, but is keeping its 2021 forecast the same. Magna now projects the U.S. ad economy will decli ...
- Standard Media Index Appoints Jason Keown As Vice President, Marketing
MediaDailyNews, Wayne Friedman - Wednesday, September 2, 2020
Standard Media Index continues to grow its management ranks with the appointment of Jason Keown as vp, marketing, a new position where he will focus on expanding business in Nor ...
- TV's Slow Recovery: Projected To Drop 10% For 2020
Television News Daily, Wayne Friedman - Monday, August 31, 2020
TV advertising's sharp 28% decline in Q2 will be slowed by 9% drops in Q3 and Q4 this year, MoffettNathanson Research says. TV advertising was down 2% in the fir ...
- 'National Enquirer' Needs Investment To Rebound From Pecker Era
Publishing Insider, Rob Williams - Thursday, August 27, 2020
The publication has faced steeped drops in circulation to less than 100,000 issues from more than 4 million two decades ago. ...
- 'O, The Oprah Magazine' To Print 4 Yearly Issues, Expand Digital
Publishers Daily, Melynda Fuller - Thursday, August 20, 2020
The last month of regular publication for the print magazine will be the December issue. ...
- Vice Releases USPS-Focused Newsletter, Magazine
Publishers Daily, Sara Guaglione - Wednesday, August 19, 2020
Called "The Mail," the free email newsletter will "spotlight the USPS' role in the most important election of our lifetime amid current threats to election security," according to the publis ...
