1495 search results for
  • Print Custom Pubs Find Favor
    Consumers remain open to printed custom publications, at least according to a new survey by Roper and the Custom Publishing Council. In the 2009 survey, 59% of respondents said th ...
  • Fast Forward: Stop The Presses
    So let me start with one of the most ironic things I've seen recently: a magazine cover story titled, "How to Save Your Newspaper." What's so ironic about that? ...
  • The Biz: A Paean to Print
    Every week, my wife complains about a few unread magazines lying around the house. After enduring her complaints for a while, I am forced to read the magazines or thr ...
  • Taking Measure: The New Pollution
    Publishers are trying to raise the value of their "nondirect" inventory. Are they trying to solve the wrong problem? In almost every medium, ad inventory is a finite resource. Magazin ...
  • Go Ahead and Stare
    Do you feel weak? Maybe that's because you had a Rice Krispie treat for lunch. Or maybe you're undergoing the physiological effects of pink. We don't mean to suggest th ...
  • Media Metrics: Reloading the Magazine
    When you read this article in Media, what exactly are your eyes scanning? Chances are it's not an archetypal bundle of cellulose and ink, but just another Web page ...
  • Advertisers Hedge Bets On Media Options, Odds Improve For Online Media Brands
    Amid weakening economic conditions, U.S. ad executive plan to hedge more of their bets when planning and committing advertising budgets across the media over the next six months, according ...
  • Yellow Pages Directories Facing Extinction
    The yellow pages industry is in deep trouble, and growing online revenues may not be enough to save it, according to The Wall Street Journal. Consumers are increasingly use sit ...
  • David Carson Gets the Blues
    Graphic designer David Carson hasn't got the blues, but he sure knows his hues, having spent his adult life in and near the ocean. As art director of the magazi ...
  • Initiative Takes Off Gloves, Raids Top Print Buyer From Starcom MediaVest Group
    In its first raid on Publicis' Starcom MediaVest Group since former MediaVest Managing Director Richard Beaven took its helm two years ago, Initiative has recruited a top executive from h ...
  • Cramer: 'I Hate Media' Thanks To Google, Apple
    In an interview with The Hollywood Reporter, CNBC stock picker Jim Cramer reveals, "I hate media stocks." When Cramer speaks ill, that can be very bad news for a sect ...
  • Don't Count Print Out Yet
    Marketing in the Internet Age is a dynamic endeavor, but fortunately, more actionable data is available than ever before to help chart your path. The current research says that keepi ...
  • Building Online Brand Awareness: It's All About Integration
    HOLLYWOOD, Calif. -- Marketers can leverage the Web to raise brand awareness, but the campaign needs to be part of an integrated strategy that is benchmarked using diverse metrics a ...
  • Good news for papers
    Besides thumbing through our campus newspaper, I have to admit that I haven't read a newspaper in - well - I can't remember how long. That is unless we're looki ...
  • PennySaver is now PennySaverUSA.com
    Harte-Hanks has renamed its print publication the PennySaver, a direct mail shopper publication with nearly 10 million weekly circulation in California, to PennySaverUSA.com, matching the name of its nationwide loc ...
  • Consumers Who Watch TV Online More Engaged Than TV-Set Watchers, Simmons Finds
    Consumers are 47% more engaged in ads that run with television programs that they view online than those watched on a TV set, according to new Simmons cross-media research. ...
  • Start The Revolution Without Me
    While seemingly inevitable, the move to digital hasn't been swift. Despite the hype, large segments of the media landscape remain outside of the next-gen matrix. ...
  • Full Bleed
    Publishing can be a bloody business. A passage in the recently released doorstop from Taschen Books, A History of Advertising, tells the story of how Leo Burnett brought a litt ...
  • Squeezing Out Success
    When life hands us lemons, we make lemonade. While experts predict a grim year for all media categories, including the much-hyped digital arena, we see an abundance of aperture momen ...
  • Dust My Broom
    It was only the eighth day of the new year when the first magazine casualty of 2009 was trumpeted to the publishing world. Taking the first bullet? Country Home a ...
  • Print is Booming (In India)
    In India, the world's largest democracy, media might be expected to have a big voice - and it does. This already boisterous voice is growing louder as the economy rise ...
  • Dentyne: ''Stop Wasting Time Looking At Our Ad''
    One of the many criticisms launched at today's sm"rgasbord of communications options - messages of both the instant and text varieties, email, Twittering, social networking, etc. - is that whi ...
  • RIP Radar
    Radar is dead and buried. But it died with its sunglasses on and the radio playing. Services were held at the new NYC club, Citrine - the magazine went o ...
  • Dawn of the Dead
    The undertaker has had a busy month. After being bludgeoned by Scientologists, Mort Zuckerman, Jeffrey Epstein and Ron Burkle, Radar went down for the third time. Men's Vogue sputtered a ...
  • Cross-Media Case Study: Mind Over Mater (and Pater)
    There was a time when back-to-school shopping meant new clothes, pens and pencils and a Trapper Keeper binder - at least for those of us who grew up in t ...