1510 search results for
  • Consumers Who Watch TV Online More Engaged Than TV-Set Watchers, Simmons Finds
    Consumers are 47% more engaged in ads that run with television programs that they view online than those watched on a TV set, according to new Simmons cross-media research. ...
  • Start The Revolution Without Me
    While seemingly inevitable, the move to digital hasn't been swift. Despite the hype, large segments of the media landscape remain outside of the next-gen matrix. ...
  • Full Bleed
    Publishing can be a bloody business. A passage in the recently released doorstop from Taschen Books, A History of Advertising, tells the story of how Leo Burnett brought a litt ...
  • Squeezing Out Success
    When life hands us lemons, we make lemonade. While experts predict a grim year for all media categories, including the much-hyped digital arena, we see an abundance of aperture momen ...
  • Dust My Broom
    It was only the eighth day of the new year when the first magazine casualty of 2009 was trumpeted to the publishing world. Taking the first bullet? Country Home a ...
  • Print is Booming (In India)
    In India, the world's largest democracy, media might be expected to have a big voice - and it does. This already boisterous voice is growing louder as the economy rise ...
  • Dentyne: ''Stop Wasting Time Looking At Our Ad''
    One of the many criticisms launched at today's sm"rgasbord of communications options - messages of both the instant and text varieties, email, Twittering, social networking, etc. - is that whi ...
  • RIP Radar
    Radar is dead and buried. But it died with its sunglasses on and the radio playing. Services were held at the new NYC club, Citrine - the magazine went o ...
  • Dawn of the Dead
    The undertaker has had a busy month. After being bludgeoned by Scientologists, Mort Zuckerman, Jeffrey Epstein and Ron Burkle, Radar went down for the third time. Men's Vogue sputtered a ...
  • Cross-Media Case Study: Mind Over Mater (and Pater)
    There was a time when back-to-school shopping meant new clothes, pens and pencils and a Trapper Keeper binder - at least for those of us who grew up in t ...