- How Jack Daniel's Parent Brown-Forman Proves Content Performance
Inside Performance, Laurie Sullivan - Friday, August 21, 2020
Brown-Forman has been working with Tenovos since April to tell stories, connect its brands with consumers, and measure campaign performance. ...
- Ryan Reynolds, Davos Rake In Up To $610M For Aviation American Gin
Marketing Daily - Top of the News, Thom Forbes - Tuesday, August 18, 2020
Actor Reynolds appears in the brand's advertising, including one funny spot about gin-making process and ingredients. Its citrus fruits? Misted only with his tears. ...
- Go Figure: Less Than A Year Post-Launch, Pink Whitney Is Leading Vodka Brand
Marketing Daily, P.J. Bednarski - Friday, July 31, 2020
"Pink Whitney came out of left field" because "it transcends traditional vodka use," says general manager at brand owner. ...
- Suntory Liquor Hopes To Develop Helmet For Safe Night Out During Pandemic
Marketing Daily, P.J. Bednarski - Tuesday, July 21, 2020
The maker of brands like Jim Beam has assigned its top managers to come up with a drinking helmet to "keep drinkers safe." ...
- Bacardi Enlists Three Non-Pro Roomies To Shoot Ad
Marketing Daily, P.J. Bednarski - Monday, June 22, 2020
Agency pros provided instruction via Zoom link-ups for the ad shot in a Brooklyn walk-up. ...
- For Early Times, Canadian Mist, It's A New Day As Brown-Forman Aims For Pricier Labels
Marketing Daily, P.J. Bednarski - Tuesday, June 16, 2020
Sazerac Company bought Early Times and Canadian Mist from Brown-Forman. ...
- Cuervo May Buy You Dinner For Cinco De Mayo, Booze Gets Takeout Boost
Marketing Daily, P.J. Bednarski - Wednesday, April 29, 2020
The Cuervo promotion is only for meals purchased at Mexican restaurants with 10 or fewer outlets. ...
- Online Consumer Purchasing Sees Strong Growth, But Pricing Sharply Lower
MediaDailyNews, Wayne Friedman - Friday, April 10, 2020
"Every day is Black Friday, "according to a new study from ad-technology company SteelHouse. "Ecommerce prices are dropping fast, while purchases increase." Big-time price discounts across many consumer categories are ...
- Nielsen Data Says Alcoholic Beverage Sales Through The Roof
Marketing Daily, P.J. Bednarski - Tuesday, April 7, 2020
Online alcohol sales are also up a whopping 243% from a year ago. ...
- Jack Daniel's UGC Ad Is Partly Homemade Spot About Staying At Home
Marketing Daily, P.J. Bednarski - Monday, March 30, 2020
The ad, titled, "With Love, Jack," was created from a pastiche of user-generated footage showing folks bonding while social distancing. ...
- With Diageo Backing, Ritual Zero Proof Serves Alcohol-Free Drinks
CPG FYI, Steve Ellwanger - Friday, March 27, 2020
Ritual aims to deliver the taste of drinks like gin and whiskey without the alcohol, calories and carbs. ...
- Tequila Brand Trolls Trump With New Campaign
MAD, Larissa Faw - Wednesday, March 4, 2020
The campaign points out that tequila has deeper roots in the U.S. than Trump's family. Oh, he won't like to hear that. ...
- You Always Say 'Good Dog' -- Now Early Times Invites You To Prove It
Marketing Daily, P.J. Bednarski - Monday, March 2, 2020
Ten winners of the second annual "All American Dogs" contest, will have their pups featured in the brand's 2020 "hometown" advertising campaign. ...
- Absolut's #SexResponsibly Campaign Is Bold, Given Alcohol's Role In Assaults
Marketing Daily, P.J. Bednarski - Friday, February 14, 2020
The campaign touts the message that "Only Yes to Sex Means Yes." ...
- Jack Daniel's Finds A Way To Get Its Message Into The Super Bowl
Marketing Daily, P.J. Bednarski - Wednesday, January 29, 2020
The venerable Tennessee bourbon has made spot TV purchases in nine markets during the game. ...
- Smirnoff Ice Teams With Cremsiffino For Gifts That Aren't What They Seem To Be
Marketing Daily, P.J. Bednarski - Tuesday, December 10, 2019
What's really being sold are phony Cremsiffino boxes that purport to contain Sharper Image-type items. ...
- Smirnoff, Laverne Cox Team Up Again For Holiday Campaign
Marketing Daily, P.J. Bednarski - Tuesday, November 5, 2019
Cox fronts ads in which she's hosting a lavish party awash with vodka cocktails. ...
- If You Can Afford Bottle Of Jim Beam, You Can Stay At Its Kentucky Guest House
Marketing Daily, P.J. Bednarski - Thursday, October 17, 2019
At $23 for the night, guests can "join the Beam family for a day and experience what it's like to be a master distiller." ...
- Glenfiddich Wants You To 'Pop Open' A Bottle Of Its New Grand Cru
Marketing Daily, P.J. Bednarski - Friday, October 4, 2019
Glenfiddich Scotch whisky is promoting its new Grand Cru in the U.S. with a campaign of digital ads and NY and LA out-of-home locations. ...
- A Guy Walks Into A Bar And ... Orders A Glenlivet Seaweed Pod
Marketing Daily - Top of the News, Thom Forbes - Monday, October 7, 2019
Single-malt Scotch whisky maker unveils "what may either be a creative bid to win millennial drinkers or just a ridiculous publicity stunt," according to "MarketWatch." ...
- Dewar's Infuses Scotch With Caribbean Vibe, Invents New Language To Sip By
Marketing Daily, P.J. Bednarski - Wednesday, September 25, 2019
To market Caribbean Smooth, Dewar's invented "Scotibbean," which attempts to combine Caribbean and Scottish slang into its own kind of language. ...
- It's Football Sunday: Time To Crack Open A. . . Bon & Viv Hard Seltzer?
Marketing Daily, P.J. Bednarski - Tuesday, September 10, 2019
New ad offers $1,000 to 50 consumers who can honestly say they prefer the taste of competitor's seltzer. ...
- Months After Finale, Johnnie Walker Unveils 'Game Of Thrones' Special Editions
Marketing Daily, P.J. Bednarski - Monday, August 19, 2019
The limited-edition blends are inspired by the two powerful houses of Westeros, House Stark and House Targaryen. ...
- Jose Cuervo Celebrates History, Craftsmanship
Marketing Daily, Tanya Gazdik - Tuesday, June 25, 2019
The agency was inspired by the age-old question: If you could have a drink with any historical figure, who would it be? ...
- Stoli Takes OOH Hyper-Local With Artists' Original Murals
Marketing Daily, Karlene Lukovitz - Friday, June 14, 2019
Murals by local artists in XX markets depict their interpretations of Stoli's 'Whatever Drives You, Make It Loud and Clear' campaign. ...
- Cointreau, Courvoisier Strike Dating, Music Partnerships
Marketing Daily, Karlene Lukovitz - Thursday, May 30, 2019
Cointreau has created margarita-making events for Bumble-matched couples; Courvoisier is co-hosting music events with Def Jam Recordings. ...
- Meat Alternatives, Ready-Made Cocktails Challenge Traditional Summer Fare
Marketing Daily, Karlene Lukovitz - Friday, May 24, 2019
Plant-based meat alternatives sales jumped 13.5% in the 52 weeks ended March, and RTD adult drinks are showing double- to triple-digit growht, per Nielsen. ...
- Jack Daniel's Breaks Through Noise, Stays True To Its History
Show Daily: Videos, Nina Lentini - Wednesday, May 22, 2019
Listen as Jeff Cole, Modern Media Director for Jack Daniel's family of brands, shows how futuristic features can break through the noise while still remaining true to a brand's story ...
- Glenlivet Transforms Bottle, Woos New Segments (Including Moms)
Marketing Daily, Karlene Lukovitz - Thursday, May 9, 2019
The venerable single malt is wooing young adults through partnerships, nontraditional occasions, updated look. ...
- Jose Cuervo's Cinco Promo: Free Laundry For A Year (Huh?)
Marketing Daily, Karlene Lukovitz - Friday, May 3, 2019
The connection has to do with Cinco falling on Sunday this year. ...
