- Cointreau, Mars Wrigley File Trademark Suits Against Cannabis/CBD Companies
Marketing Daily, Steve Ellwanger - Thursday, July 29, 2021
Cointreau filed suit against Canopy Growth Corp. after Canopy's U.S. debut of a CBD-infused sparkling water called Quatreau. ...
- Spirits Companies Grey Goose, Maker's Mark Debut Branded Video Series
Marketing Daily, Les Luchter - Monday, July 26, 2021
Maker's Mark's "The Show Next Door" features comedian and actor Randall Park ("Fresh off the Boat") talking with actors, athletes, and musicians. ...
- Study: Americans Favor Direct-to-Consumer Shipping Of Spirits
Around the Net in Email, Ray Schultz - Monday, July 26, 2021
Americans are widely in favor of direct-to-consumer shipping of spirits. A study by the Distilled Spirits Council of the United States found that 80% of consumers believe distillers should ...
- WhistlePig Rye Goes Cross-Country, Is Blended Into Fuel, Partners With Irish Whiskey
Marketing Daily, Les Luchter - Monday, July 26, 2021
Barrels of whiskey were loaded onto an 18-wheeler dubbed the Rolling Rickhouse for a 6,000-mile finishing journey to California and back. ...
- Absolut: For Both Drinks And People, #MixResponsibly
Marketing Daily, Les Luchter - Thursday, July 22, 2021
#MixResponsibly, "is meant to encourage continued communication of people's physical and emotional boundaries," says Absolut CMO. ...
- Women Turn Nights Around With Music -- And The Right Tequila
Marketing Daily, Les Luchter - Wednesday, July 7, 2021
Separate music-driven spots from two different companies -- 1800 Cristalino Tequila and Brown-Forman's Tequila Herradura -- have the same theme. ...
- Seagram's 7 Dives In For Dive Bar Relief
Marketing Daily, Les Luchter - Tuesday, July 6, 2021
Company will donate $7 (up to $77,000 total) to the small-business-supporting nonprofit Main Street Alliance for every share of its dive bar campaign videos. ...
- Vodkas Go Time Traveling, Get Their Pink On
Marketing Daily, Les Luchter - Thursday, July 1, 2021
Broken Shed Vodka U.S. ads play off time zone differences to position the New Zealand brand as the "Vodka of Tomorrow." ...
- New York Gin Joins Applejack Brandy In 'New York To The Core' Campaign
Marketing Daily, Les Luchter - Thursday, June 24, 2021
Barking Irons Spirits has begun paid social media and grassroots poster marketing for its newly launched New York Gin. ...
- Limited-Edition Scotch Whisky Makers Give Birth To 19-Year-Old, 80-Year-Old
Marketing Daily, Les Luchter - Tuesday, June 15, 2021
Dewar's has released The Champions Edition, a 19-year-old blend produced as the opening round of a three-year partnership with golf's U.S. Open. ...
- AB InBev, Diageo, MolsonCoors In Cross-Hairs Of Underage Drinking Study
Marketing Daily - Top of the News, Les Luchter - Monday, June 14, 2021
It's the first estimate in nearly two decades of the monetary value of underage alcohol consumption, and first ever to attribute such drinking to specific brands. ...
- June Whiskey Promotions Race Pronghorns, Replace Roommates
Marketing Daily, Les Luchter - Wednesday, June 2, 2021
The pronghorn, the prairie mammal depicted on the label of High West Whiskey's American Prairie Bourbon, stars in a mobile brand sweepstakes. ...
- What's Sillier? Turtle Racing, Or Creating A 'Champagne of Beers' Region?
Marketing Daily - Top of the News, P.J. Bednarski - Wednesday, May 5, 2021
Imitating the French, Miller High Life aims to have the area around its brewery in Milwaukee designated "The Champagne of Beers Region." ...
- New Grey Goose Essences Ad Shows Vodka With Flower Power
Marketing Daily, P.J. Bednarski - Friday, April 23, 2021
Spot uses cool VFX technology from the MullenLowe LA creative agency. ...
- Constellation Brands Expands Into Omnichannel
Around the Net in Email, Ray Schultz - Friday, March 5, 2021
Constellation Brands, wholesaler of beer and wine brands, is using DTC tactics to become omnichannel. Constellation’s Jon Troutman describes the evolution. ...
- Mono Lands Skyy Vodka, Opens NY Office To Service Account
MAD, Larissa Faw - Wednesday, February 24, 2021
As the lead agency, Mono will build a global creative platform set to appear in multiple international markets across all media. ...
- Molson Coors Launches RTD Tequila Cocktail, Partners With Media Pro Marchese
Marketing Daily, P.J. Bednarski - Tuesday, January 26, 2021
Superbird has been test-marketed in a few locales in Conn., N.J., Mass., Long Island. It will roll out to 10 more markets this spring, ...
- Do Bacardi & Crayola Mix Well? The Spirits Brand Offers Holiday Ads To Color
Marketing Daily, P.J. Bednarski - Wednesday, December 16, 2020
Bacardi has put some of its vintage holiday ads on Instagram, coupled with black-and-white versions. ...
- Is This A Dream? Sipping Jim Beam Cocktails In Giant Snowglobes -- In Your Driveway
Marketing Daily, P.J. Bednarski - Monday, December 7, 2020
One lucky party-giver will win the experience, complete with a Jim Beam-supplied, "licensed" bartender to serve bourbon cocktails. ...
- BBDO Debuts First Major Campaign For Dewar's
MAD, Larissa Faw - Thursday, November 26, 2020
The "Stay Curious" global platform flashes back to its long history of sponsoring sporting events, competitions, and teams dating back to the 1890s - including the oldest ongoing national socc ...
- Brown-Forman's Website Broadens Its View: Now It's Cocktails And Quiche
Marketing Daily, P.J. Bednarski - Sunday, November 8, 2020
The revamped site includes party recipes and entertainment themes to appeal to the "homebody economy" cited in Nielsen research. ...
- Jagermeister Teams With Lesbian Bars Fighting To Stay Open Amid Pandemic
Marketing Daily, P.J. Bednarski - Tuesday, November 3, 2020
The campaign is an extension of the "Save The Night" effort to help bars, bartenders, artists and musicians make it through the COVID-19 crisis. ...
- Glenfiddich Unites Brand Under One Global Creative Platform
MAD, Larissa Faw - Tuesday, October 20, 2020
The Scotch whisky brand is out with a new integrated global creative campaign, "Where Next," that explores the story of its brand icon, "The Royal Stag." ...
- 1800 Tequila Is Now Official Brand Of L.A. Rams. Next, Morton's Salt?
Marketing Daily, P.J. Bednarski - Monday, October 19, 2020
The 1800 Tequila tie-ins to the team include the #1800PlayForSweeps, a contest in which fans can win $1,800 worth of Rams merchandise. ...
- Relax, Drink, Prove Performance: How Firstleaf Increased Wine Subscriptions
Inside Performance, Laurie Sullivan - Wednesday, September 30, 2020
Taboola data on news readership trends shows an 80% increase in people reading about wine and spirits since the COVID-19 pandemic began. ...
- How Jack Daniel's Parent Brown-Forman Proves Content Performance
Inside Performance, Laurie Sullivan - Friday, August 21, 2020
Brown-Forman has been working with Tenovos since April to tell stories, connect its brands with consumers, and measure campaign performance. ...
- Ryan Reynolds, Davos Rake In Up To $610M For Aviation American Gin
Marketing Daily - Top of the News, Thom Forbes - Tuesday, August 18, 2020
Actor Reynolds appears in the brand's advertising, including one funny spot about gin-making process and ingredients. Its citrus fruits? Misted only with his tears. ...
- Go Figure: Less Than A Year Post-Launch, Pink Whitney Is Leading Vodka Brand
Marketing Daily, P.J. Bednarski - Friday, July 31, 2020
"Pink Whitney came out of left field" because "it transcends traditional vodka use," says general manager at brand owner. ...
- Suntory Liquor Hopes To Develop Helmet For Safe Night Out During Pandemic
Marketing Daily, P.J. Bednarski - Tuesday, July 21, 2020
The maker of brands like Jim Beam has assigned its top managers to come up with a drinking helmet to "keep drinkers safe." ...
- Bacardi Enlists Three Non-Pro Roomies To Shoot Ad
Marketing Daily, P.J. Bednarski - Monday, June 22, 2020
Agency pros provided instruction via Zoom link-ups for the ad shot in a Brooklyn walk-up. ...
