- Constellation Brands Expands Into Omnichannel
Around the Net in Email, Ray Schultz - Friday, March 5, 2021
Constellation Brands, wholesaler of beer and wine brands, is using DTC tactics to become omnichannel. Constellation’s Jon Troutman describes the evolution. ...
- Mono Lands Skyy Vodka, Opens NY Office To Service Account
MAD, Larissa Faw - Wednesday, February 24, 2021
As the lead agency, Mono will build a global creative platform set to appear in multiple international markets across all media. ...
- Molson Coors Launches RTD Tequila Cocktail, Partners With Media Pro Marchese
Marketing Daily, P.J. Bednarski - Tuesday, January 26, 2021
Superbird has been test-marketed in a few locales in Conn., N.J., Mass., Long Island. It will roll out to 10 more markets this spring, ...
- Do Bacardi & Crayola Mix Well? The Spirits Brand Offers Holiday Ads To Color
Marketing Daily, P.J. Bednarski - Wednesday, December 16, 2020
Bacardi has put some of its vintage holiday ads on Instagram, coupled with black-and-white versions. ...
- Is This A Dream? Sipping Jim Beam Cocktails In Giant Snowglobes -- In Your Driveway
Marketing Daily, P.J. Bednarski - Monday, December 7, 2020
One lucky party-giver will win the experience, complete with a Jim Beam-supplied, "licensed" bartender to serve bourbon cocktails. ...
- BBDO Debuts First Major Campaign For Dewar's
MAD, Larissa Faw - Thursday, November 26, 2020
The "Stay Curious" global platform flashes back to its long history of sponsoring sporting events, competitions, and teams dating back to the 1890s - including the oldest ongoing national socc ...
- Brown-Forman's Website Broadens Its View: Now It's Cocktails And Quiche
Marketing Daily, P.J. Bednarski - Sunday, November 8, 2020
The revamped site includes party recipes and entertainment themes to appeal to the "homebody economy" cited in Nielsen research. ...
- Jagermeister Teams With Lesbian Bars Fighting To Stay Open Amid Pandemic
Marketing Daily, P.J. Bednarski - Tuesday, November 3, 2020
The campaign is an extension of the "Save The Night" effort to help bars, bartenders, artists and musicians make it through the COVID-19 crisis. ...
- Glenfiddich Unites Brand Under One Global Creative Platform
MAD, Larissa Faw - Tuesday, October 20, 2020
The Scotch whisky brand is out with a new integrated global creative campaign, "Where Next," that explores the story of its brand icon, "The Royal Stag." ...
- 1800 Tequila Is Now Official Brand Of L.A. Rams. Next, Morton's Salt?
Marketing Daily, P.J. Bednarski - Monday, October 19, 2020
The 1800 Tequila tie-ins to the team include the #1800PlayForSweeps, a contest in which fans can win $1,800 worth of Rams merchandise. ...
- Relax, Drink, Prove Performance: How Firstleaf Increased Wine Subscriptions
Inside Performance, Laurie Sullivan - Wednesday, September 30, 2020
Taboola data on news readership trends shows an 80% increase in people reading about wine and spirits since the COVID-19 pandemic began. ...
- How Jack Daniel's Parent Brown-Forman Proves Content Performance
Inside Performance, Laurie Sullivan - Friday, August 21, 2020
Brown-Forman has been working with Tenovos since April to tell stories, connect its brands with consumers, and measure campaign performance. ...
- Ryan Reynolds, Davos Rake In Up To $610M For Aviation American Gin
Marketing Daily - Top of the News, Thom Forbes - Tuesday, August 18, 2020
Actor Reynolds appears in the brand's advertising, including one funny spot about gin-making process and ingredients. Its citrus fruits? Misted only with his tears. ...
- Go Figure: Less Than A Year Post-Launch, Pink Whitney Is Leading Vodka Brand
Marketing Daily, P.J. Bednarski - Friday, July 31, 2020
"Pink Whitney came out of left field" because "it transcends traditional vodka use," says general manager at brand owner. ...
- Suntory Liquor Hopes To Develop Helmet For Safe Night Out During Pandemic
Marketing Daily, P.J. Bednarski - Tuesday, July 21, 2020
The maker of brands like Jim Beam has assigned its top managers to come up with a drinking helmet to "keep drinkers safe." ...
- Bacardi Enlists Three Non-Pro Roomies To Shoot Ad
Marketing Daily, P.J. Bednarski - Monday, June 22, 2020
Agency pros provided instruction via Zoom link-ups for the ad shot in a Brooklyn walk-up. ...
- For Early Times, Canadian Mist, It's A New Day As Brown-Forman Aims For Pricier Labels
Marketing Daily, P.J. Bednarski - Tuesday, June 16, 2020
Sazerac Company bought Early Times and Canadian Mist from Brown-Forman. ...
- Cuervo May Buy You Dinner For Cinco De Mayo, Booze Gets Takeout Boost
Marketing Daily, P.J. Bednarski - Wednesday, April 29, 2020
The Cuervo promotion is only for meals purchased at Mexican restaurants with 10 or fewer outlets. ...
- Online Consumer Purchasing Sees Strong Growth, But Pricing Sharply Lower
MediaDailyNews, Wayne Friedman - Friday, April 10, 2020
"Every day is Black Friday, "according to a new study from ad-technology company SteelHouse. "Ecommerce prices are dropping fast, while purchases increase." Big-time price discounts across many consumer categories a ...
- Nielsen Data Says Alcoholic Beverage Sales Through The Roof
Marketing Daily, P.J. Bednarski - Tuesday, April 7, 2020
Online alcohol sales are also up a whopping 243% from a year ago. ...
- Jack Daniel's UGC Ad Is Partly Homemade Spot About Staying At Home
Marketing Daily, P.J. Bednarski - Monday, March 30, 2020
The ad, titled, "With Love, Jack," was created from a pastiche of user-generated footage showing folks bonding while social distancing. ...
- With Diageo Backing, Ritual Zero Proof Serves Alcohol-Free Drinks
CPG FYI, Steve Ellwanger - Friday, March 27, 2020
Ritual aims to deliver the taste of drinks like gin and whiskey without the alcohol, calories and carbs. ...
- Tequila Brand Trolls Trump With New Campaign
MAD, Larissa Faw - Wednesday, March 4, 2020
The campaign points out that tequila has deeper roots in the U.S. than Trump's family. Oh, he won't like to hear that. ...
- You Always Say 'Good Dog' -- Now Early Times Invites You To Prove It
Marketing Daily, P.J. Bednarski - Monday, March 2, 2020
Ten winners of the second annual "All American Dogs" contest, will have their pups featured in the brand's 2020 "hometown" advertising campaign. ...
- Absolut's #SexResponsibly Campaign Is Bold, Given Alcohol's Role In Assaults
Marketing Daily, P.J. Bednarski - Friday, February 14, 2020
The campaign touts the message that "Only Yes to Sex Means Yes." ...
- Jack Daniel's Finds A Way To Get Its Message Into The Super Bowl
Marketing Daily, P.J. Bednarski - Wednesday, January 29, 2020
The venerable Tennessee bourbon has made spot TV purchases in nine markets during the game. ...
- Smirnoff Ice Teams With Cremsiffino For Gifts That Aren't What They Seem To Be
Marketing Daily, P.J. Bednarski - Tuesday, December 10, 2019
What's really being sold are phony Cremsiffino boxes that purport to contain Sharper Image-type items. ...
- Smirnoff, Laverne Cox Team Up Again For Holiday Campaign
Marketing Daily, P.J. Bednarski - Tuesday, November 5, 2019
Cox fronts ads in which she's hosting a lavish party awash with vodka cocktails. ...
- If You Can Afford Bottle Of Jim Beam, You Can Stay At Its Kentucky Guest House
Marketing Daily, P.J. Bednarski - Thursday, October 17, 2019
At $23 for the night, guests can "join the Beam family for a day and experience what it's like to be a master distiller." ...
- Glenfiddich Wants You To 'Pop Open' A Bottle Of Its New Grand Cru
Marketing Daily, P.J. Bednarski - Friday, October 4, 2019
Glenfiddich Scotch whisky is promoting its new Grand Cru in the U.S. with a campaign of digital ads and NY and LA out-of-home locations. ...
