- Is There Booze In Your Ice Pop? Iconic Brands Hopes So
Marketing Daily, Les Luchter - Monday, October 25, 2021
Iconic spent $15 million plus $4 million in debt transactions to acquire TopPop, a company that packages frozen alcoholic pops. ...
- From Cinco-To-Go To Agave Bars, Jose Cuervo's COVID Pivot Pays Off
Marketing Daily, Les Luchter - Friday, October 22, 2021
Among ideas spurred by the pandemic: holiday DoppelDrinker campaign, where brand created cut-outs of folks who couldn't be there in person. ...
- Pronghorn Aims To Infuse Diversity Into Spirits Industry
Marketing Daily, Les Luchter - Wednesday, October 20, 2021
Among the soon-to-launch company's efforts will be investments in 57 Black-owned spirits brands, and placement of 1,800 Black employees into major brands. ...
- Disaronno's Oil-Can-Packed EnGINe Motors Into U.S. Gin Race
Marketing Daily, Les Luchter - Sunday, October 17, 2021
If you see someone drinking from an oil can, just hope they're partaking of Disaronno 's EnGINe Gin, packaged in fake tin oil cans. ...
- Glenfiddich -- Purveyor of $18,000 Whiskey -- Aims To Redefine Wealth
Marketing Daily, Les Luchter - Thursday, October 14, 2021
Glenfiddich insists that being rich means much more than your personal monetary worth. ...
- Walk This Way: Johnnie Walker's Latest Campaign Taps Iconic Rock Songs
MAD, Todd Wasserman - Wednesday, October 6, 2021
New ads are designed to inspire people to get back on their feet after nearly two tough years overshadowed by the pandemic. ...
- Spirits Marketer Brown-Forman Taps Sid Lee For Digital Strategy, ESG Initiatives
MediaDailyNews, Joe Mandese - Tuesday, October 5, 2021
Kicks off with redesigned brown-forman.com, "microvideos" highlighting social and environmental initiatives. ...
- BBDO Spikes Ad For Bombay Sapphire Gin With Artistic Flourish
MAD, Todd Wasserman - Thursday, September 23, 2021
The ad shows an ice cube dropping into a glass and then a translucent cube filling with what looks like steam and then bubbles heading heavenward in a building. Finall ...
- 'Local Bar Sundays': The First Bulleit's On Diageo
Marketing Daily, Les Luchter - Thursday, September 23, 2021
Diageo's Bulleit Frontier Whiskey has launched "Local Bar Sundays," featuring a "First Drink's on Us" $250,000 rebate program. ...
- Cognac Campaigns Tap Janelle Monae, Games, Urban League
Marketing Daily, Les Luchter - Wednesday, September 22, 2021
"Cognac is the second-fastest growing spirits category in the U.S.," says Pamela Forbus, CMO of Pernod Ricard North America, ...
- Peanut Butter Whiskey Drives Skrewball Sponsorships
Marketing Daily, Les Luchter - Tuesday, September 21, 2021
As the Buffalo Bills' official whiskey sponsor for the next three years, Skrewball will have signage in Highmark Stadium, along with branded bars. ...
- Shaken, Stirred, Waiting: Smirnoff, Heineken Tie In With James Bond
Marketing Daily, Les Luchter - Wednesday, September 15, 2021
Three 72&Sunny-created spots, titled "There's a Spy in Everyone," feature everyday folk who use "their inner spy to solve unique sets of circumstances." ...
- Campari, 'Imbibe' Mag Kick Off Charitable Negroni Week
Marketing Daily, Les Luchter - Sunday, September 12, 2021
"We are eager to welcome people back to bars and into their bar community," while adhering to local health guidelines, says Campari VP marketing. ...
- 'Drinking Less, But Better' Trend Grounds Martini & Rossi Campaign
Marketing Daily, Les Luchter - Tuesday, September 7, 2021
Shared drinking is part of Gen Z / Millennial trend toward mindful drinking -- "drinking less, but better"-- with premium/craft cocktails, says company VP. ...
- 'Too Cute': Baileys, Bumble, Hello Sunshine Launch Rom-Com Shorts
Marketing Daily, Les Luchter - Thursday, September 2, 2021
Three rom-com short films, each inspired by real stories from Bumble's "Meet Cute" section, include a supporting appearance by Baileys Irish Cream. ...
- Windsor Canadian Redefines Outdoors For Millennials, Gen Z
Marketing Daily, Les Luchter - Tuesday, August 31, 2021
Brand found Millennials, Gen Z "didn't connect with traditional whisky marketing, but rather appreciated brands that brought a different perspective." ...
- Bombay Sapphire Spot 'Visualizes Sensations' Of Drinking
Marketing Daily, Les Luchter - Monday, August 30, 2021
Ads show "metaphorical installations of the bubbles, vapor mist, sparkling ice cube, citrus and botanical ingredients," says their director. ...
- Jim Beam Goes D2C With Subscription Whiskey Box
Marketing Daily, Les Luchter - Wednesday, August 25, 2021
Beam Suntory launches Barreled & Boxed, consisting of quarterly direct-to-consumer deliveries of two bottles from its James B. Beam Distilling unit. ...
- Emmys Squeeze In Third Alcoholic Beverage Partner: Franciacorta
Marketing Daily, Les Luchter - Tuesday, August 24, 2021
Another partner, Ketel One Vodka, is sponsoring an Emmys watch party sweepstakes whose winner will have use of projector and 10-foot red carpet. ...
- Spirits Conjure 'The Walking Dead,' 'The Hype'
Marketing Daily, Les Luchter - Sunday, August 22, 2021
The AMC series featuring zombies now has a spirit of its own: Proximo Spirits' The Sexton, a single-malt Irish whiskey. ...
- Mariah Carey Launches 'Black Irish' Liqueur
Around the Net In Brand Marketing, Tanya Gazdik - Wednesday, August 18, 2021
Spirits brands have been big hits for the likes of George Clooney and Ryan Reynolds. Singer Mariah Carey is launching her own Irish cream brand, which she says was t ...
- Campari Brings 'Fellini Forward' In Latest 'Red Diaries' Collaboration
Marketing Daily - Top of the News, Les Luchter - Tuesday, August 10, 2021
Experimental short created through AI follows the famed director on his creative journey and will air at two film festivals Campari sponsors. ...
- Suntory Sets Sights On Hometown, Tokyo -- For 2022
Marketing Daily, Les Luchter - Friday, August 6, 2021
After its Olympics promotions plans were quashed, spirits giant began social media contest where participants can win a trip to Tokyo next year. ...
- Fallon Wins Popular Blended Scotch Brand Monkey Shoulder
Mediapsssst, Richard Whitman - Friday, August 6, 2021
The brand, part of William Grant & Sons selected Minneapolis-based Fallon as global and U.S. creative agency of record after a formal review. ...
- Cointreau, Mars Wrigley File Trademark Suits Against Cannabis/CBD Companies
Marketing Daily, Steve Ellwanger - Thursday, July 29, 2021
Cointreau filed suit against Canopy Growth Corp. after Canopy's U.S. debut of a CBD-infused sparkling water called Quatreau. ...
- Spirits Companies Grey Goose, Maker's Mark Debut Branded Video Series
Marketing Daily, Les Luchter - Monday, July 26, 2021
Maker's Mark's "The Show Next Door" features comedian and actor Randall Park ("Fresh off the Boat") talking with actors, athletes, and musicians. ...
- Study: Americans Favor Direct-to-Consumer Shipping Of Spirits
Around the Net in Email, Ray Schultz - Monday, July 26, 2021
Americans are widely in favor of direct-to-consumer shipping of spirits. A study by the Distilled Spirits Council of the United States found that 80% of consumers believe distillers should ...
- WhistlePig Rye Goes Cross-Country, Is Blended Into Fuel, Partners With Irish Whiskey
Marketing Daily, Les Luchter - Monday, July 26, 2021
Barrels of whiskey were loaded onto an 18-wheeler dubbed the Rolling Rickhouse for a 6,000-mile finishing journey to California and back. ...
- Absolut: For Both Drinks And People, #MixResponsibly
Marketing Daily, Les Luchter - Thursday, July 22, 2021
#MixResponsibly, "is meant to encourage continued communication of people's physical and emotional boundaries," says Absolut CMO. ...
- Women Turn Nights Around With Music -- And The Right Tequila
Marketing Daily, Les Luchter - Wednesday, July 7, 2021
Separate music-driven spots from two different companies -- 1800 Cristalino Tequila and Brown-Forman's Tequila Herradura -- have the same theme. ...
