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  • Skyy Spirits Launches 'Sex And The City' Sweeps
    The brand, which is the official spirits sponsor and promotional partner for the highly anticipated New Line Cinema film opening May 30, will award two winners a trip for t ...
  • Pernod Ricard Wins Bid For Absolut Maker
    The French drinks company on Monday was the winner of the auction to buy Sweden's Vin & Sprit, the maker of Absolut vodka, with a bid of $8.9 billion, t ...
  • Bombay Sapphire Intros Unique Bottles
    The gin brand bows "Revelation," five unique bottles featuring crystal and sapphires. Revelation was envisioned in collaboration with Baccarat, Garrard, and design luminary Karim Rashid. Each of the five bottl ...
  • Fruity Infusions Brand Is Skyy's Biggest-Ever Launch
    [Spirits] In addition to advertising, the marketing, anchored by the tagline "Go Natural," will include extensive sampling, point-of-sale materials, bartender education and a cross-country mobile marketing tour for both consum ...
  • Sobieski Vodka To See Name In Lights At N.Y. Landmarks
    [Spirits] Sobieski, which is imported by Imperial Brands of Palm Beach Gardens, Fla., will be featured on LED boards during more than 275 events, including the New York Knicks a ...
  • Smirnoff Adds Two Flavors To Lineup
    Smirnoff Vodka is adding Passion Fruit and White Grape flavors to its portfolio, each of which is immersed with the sweet, yet tart and tropical flavor of the popular passi ...
  • Absolut Vodka Launches Visionaries Initiative
    Absolut vodka is launching Absolut Visionaries, an initiative that engages consumers and people in the media, arts and entertainment fields to express their clever and daring ideals for life " ...
  • Alcohol Consumption Up In 2007, Group Finds, But Rate Is Slowing
    [Beverages] "We are seeing a slowdown in people consuming on-premise," says the Beverage Information Group's Eric Schmidt. "When the economy starts to slow down, they don't go out as muc ...
  • Cointreau Unveils 'Caviar' Technique
    Cointreau has unveiled Cointreau Caviar, derived from a scientific molecular mixology process. The technique transforms the Cointreau liqueur from a liquid into a set of solid "pearls." The iridescent cavia ...
  • Smirnoff Pairs Rappers, Mixed Drinks
    Smirnoff vodka is launching Smirnoff Signature Mix Series, a campaign pairing three acclaimed rappers with contemporary beat-maestros to create new versions of iconic hip-hop songs. Nationally renowned artists Common, Q-Ti ...
  • Bushmills Narrows City List In Twin Search
    Bushmills has narrowed the list of American cities in its search for the "Twin City of Bushmills in America" and invites consumers to vote for one of three for th ...
  • DeKuyper Brand Reorganizes Its Marketing Strategy
    [Spirits] "The biggest point is that consumers are really confused when they shop that aisle," says the senior brand manager. "Our attempt to put them into five families is real ...
  • Pernod Ricard Ad Takes Parents To Task
    In a bold move to make its alcohol education campaign a highly visible part of contemporary culture, Pernod Ricard USA is devoting a full-page ad in the Sports Illustrated Swimsu ...
  • Cuervo Tequila Breaking 'Social Responsibility' Campaign
    [Spirits] "We wanted to show this understanding that social responsibility is intrinsic to the Mexican American experience and way of life," says the brand director, who describes social responsibility ...
  • Svedka Vodka Campaign Centers On 'Super Tuesday'
    Svedka Vodka is launching a campaign around "Super Tuesday" in which its robotic The Svedka girl is central to the brand's faux campaign to put a "Fembot in the Whi ...
  • Distilled Spirits Market To Slip In 2008, Council Says
    The Distilled Spirits Council (DISCUS) is reporting that in 2007 distilled spirits grew for the eighth straight year, with sales up 5.6% and totaling $18.2 billion and volume rising 2.4 ...
  • Diageo Adds To Its Category Lineup
    Diageo is adding three products to its Progressive Adult Beverages category: Smirnoff Ice Light, Smirnoff Ice Strawberry Acai, and Captain Morgan Parrot Bay Mojito. Consumer tastes dictate the need f ...
  • Ketel One Backs Bublé's U.S. Tour
    Ketel One Vodka is the presenting sponsor for singer Michael Bublé's 2008 United States tour. The Aliso Viejo, Calif.-based company has sponsored the singer's tour twice before. As a pa ...
  • Beam Sells Dalmore Scotch Distribution Rights
    Beam Global Spirits & Wine, a unit of Fortune Brands, has sold the U.S. distribution rights for The Dalmore Scotch Whisky to the brand's owner, UB Group. The sale pri ...
  • Beam Invites Consumers To Join Family On Holiday Site
    [Spirits] The first priority of Jim Beam's new holiday Web site is to strengthen the brand, but the spirits maker might sell a few extra bottles this holiday season ...
  • Belvedere Vodka Triples Ad Spend For New Campaign
    [Spirits] "Moving forward, we are doing a sort of a full frontal assault in terms of positioning," says Emily Cohen, senior brand manager for Belvedere, who adds that the compa ...
  • Remy Cointreau USA Imports New Marketing VP
    Remy Cointreau USA says Vincent Duhem will join the company as VP of marketing, hopping over the pond from Remy Cointreau, S.A. in France, where he has been the internation ...
  • Move Over, Music: Absolut Coming To A Jukebox Near You
    [Spirits] Creative for the campaign will include two alternating billboards that will be interspersed throughout the user experience. The campaign will have a special interactive element that will encourage use ...
  • Ad Spending On Social Networks Will Continue To Grow In '08
    Ad spending on online social networks worldwide will nearly double, to $2.2 billion in 2008 from $1.2 billion this year, according to an eMarketer study being released today. Most spendi ...
  • Johnnie Walker Offers Free Engraving
    Diageo, which markets Johnnie Walker Blue Label whisky, is offering free custom engraving of unopened bottles during the holidays. "Johnnie Walker Blue Label is the ultimate luxury gift and ...
  • Fortune Brands Taps Board Member
    Fortune Brands, Inc., which owns Jim Beam, Sauza, Titleist and Moen, has appointed Ann Fritz Hackett to its board of directors. Hackett is president of Horizon Consulting Group, a fi ...
  • Beam Launches 100 Años Verde Tequila
    Beam Global Spirits & Wine, Inc. a Deerfield, Ill.-based unit of Fortune Brands, Inc. is launching 100 Años Verde Tequila under the Sauza brand. 100 Años Verde is the mo ...
  • Poland's No. 1 Premium Vodka Wins Medal
    Sobieski Vodka--Poland's No. 1 premium vodka and the world's No. 7 best-selling international vodka--was awarded a Gold Medal and the "Best Buy" award by the Beverage Testing Institute, and w ...
  • Baileys Irish Cream Launching Show With John Legend
    [Spirits] The show will feature concert performances, interviews and footage with the multiple Grammy Award winner and with other artists on his Homeschool Records label. The special debuts on t ...
  • Beam Launches Redesigned Web Site
    Beam Global Spirits & Wine, Inc. has launched a redesigned company Web site, beamglobal.com. It is a historical timeline of Beam Global brands and profiles of employees from Beam Global ...