- Startups: Made For And By Millennials
Engage:Millennials, Alejandro Quilici - Tuesday, May 26, 2015
It's expected that 2015 will be the year Millennials outgrow Baby Boomers in numbers. According to the U.S Census Bureau, an estimated 75.3 million Millennials, compared to 74.9 million Boomer ...
- Millennials Don't Care About Grandpa's TV
Engage:Millennials, Kipp Jarecke-Cheng - Friday, May 22, 2015
For many Boomers and, I suppose, some Gen Xers, it was a Very Important Week in Television. The May 17 series finale of "Mad Men" and David Letterman's final b ...
- H&M Takes Millennial Brand Battle To Hiring Level
Marketing Daily, Sarah Mahoney - Friday, May 15, 2015
Called "Place of Possible," the campaign is using outdoor ads as well as online videos starring 50 H&M employees talking up the company's benefits, above-minimum-wage pay, diversity and sustainability philoso ...
- Connecting With Emoji On Instagram
Engage:Millennials, Kevin Tyler - Friday, May 15, 2015
If characters are currency and pictures are worth a thousand words, what's the value of an emoji? ...
- Millennials Aren't The Only Ones Who Want Good Customer Service
Marketing Daily, Aaron Baar - Wednesday, May 13, 2015
While Millennials have long been regarded as having a higher expectations for simple and effective customer service -- and using non-traditional channels to get it -- the heightened expectations ha ...
- Five Things You Don't Know About Millennials And Teens
Engage:Millennials, MaryLeigh Bliss - Friday, May 8, 2015
Every month, we survey 1,000 13 - 32 year olds to learn about young consumers' attitudes and behaviors, and we're using recent data to highlight five things that you probab ...
- From Greeting Cards To Gadgets: The Evolution Of Mother's Day Gifts
Engage:Moms, Julie Michaelson - Friday, May 8, 2015
For as long as I can remember, Mother's Day has been synonymous with three things: handmade cards, flowers, and brunch. That's how we always celebrated with my mom, and n ...
- Whole Foods Hatching New Brand For Millennials; Expands Advertising
Marketing Daily, Sarah Mahoney - Thursday, May 7, 2015
While it hasn't revealed a name for the new brand yet, analyst Charles Grom, who covers the retailer for Sterne Agee, writes that 365, Dailyshop, Clever Egg, Small Batch, Swiftgoo ...
- Fisher-Price Salutes Moms' Everyday Accomplishments
Marketing Daily, Aaron Baar - Thursday, May 7, 2015
"Social [interaction] among moms in our online community is all about support," Michele Zimmer, director of global brand marketing, digital, for Fisher-Price, tells "Marketing Daily." "The campaign is not abo ...
- How Hispanic Millennials Use Food And Beverages To Connect With Their Culture
Engage:Hispanics, Jose Villa - Thursday, May 7, 2015
For the last year and half, I've been involved in a nationwide research initiative focused on Hispanic Millennials. Our research has focused on understanding how Hispanic Millennials differ from "mainstream ...
- Boomers Vs. Millennials: Getting Everyone On The Same Page
Engage:Boomers, Des Cahill - Wednesday, May 6, 2015
We Boomers, the population cohort born between 1946 and 1964, are in our prime in 2015. We're now populating many C-level and upper management roles in U.S. businesses. We're ...
- Millennial Optimism Reaches Four-Year High
Marketing Daily, Sarah Mahoney - Tuesday, May 5, 2015
Gen Y is finally ready to spend, with consumer confidence at an all-time high, IRI reports. The increases in all age groups are good news for both retailers and consum ...
- Attention, Millennial Marketers: Be Interesting.
Engage:Millennials, Zack Katterman - Tuesday, May 5, 2015
In experiential marketing there is one buzzword dominating creative briefs and client requests: It's Millennials. Marketers, go get 'em. ...
- Wave Goodbye To Traditional Radio Spots And Say Hello To Custom Content
Engage:Millennials, Brittany Barnic - Friday, May 1, 2015
We've all been there. You're riding along in the car jamming to one of the overly played songs (that happens to be a guilty pleasure of yours) only to ...
- The Emergence Of The Affluent Millennial
Engage:Affluent, Alexis DeVilling - Wednesday, April 29, 2015
In a nutshell: Affluent Millennials are going to be spending a lot of money in the coming years. ...
- Four Key Countertrends: Court Millennials By Going Against The Herd
Engage:Millennials, Robin Hafitz, Allison O'Keefe Wright - Friday, April 24, 2015
In marketing to Millennials, many brands focus on some obvious megatrends. These can be good for business but can also make a brand just another part of the pack. Fortunatel ...
- New Millennial Moms Craving Healthier Options At The Supermarket
Engage:Moms, Lisa Mabe-Konstantopoulos - Friday, April 24, 2015
Nearly everyone associates cravings with pregnant women. And you'd be right, but we're not talking about wanting pickles and ice cream at 3 a.m. We're referring to a first-time mom ...
- To Reach Gen Y, Big-Name Brands Tap Sharing Economy
Marketing Daily, Sarah Mahoney - Monday, April 20, 2015
PwC says that the five key sharing sectors, which include travel, car sharing, finance, staffing and music and video streaming, generate $15 billion in revenues now, with the potential ...
- Jeep Taps X Ambassadors For New Chapter Of The Campaign For 2015 Renegade
Marketing Daily, Karl Greenberg - Monday, April 20, 2015
Jeep -- which has been pitching 20-somethings since earlier this year when it launched a program with NBCUniversal and iHeartRadio -- is extending the music focus with a new marketi ...
- Cotton Inc. Shuns Celebs To Win Gen Y Hearts
Marketing Daily, Sarah Mahoney - Saturday, April 18, 2015
The campaign, this year's version of the 26-year-old "Fabric Of Our Lives" effort, is themed "Cotton. It's Your Favorite for a Reason." In addition to a series of 15- a ...
- Plum Organics' First National Campaign Seeks To Catalyze 'Unfiltered' Sharing Among Parents
Marketing Daily, Karlene Lukovitz - Monday, April 20, 2015
The "Parenting Unfiltered" campaign is designed to acknowledge and celebrate the reality that "parenting is complicated, messy and anything but perfect," says Plum Organics co-founder and CEO Neil
Grimmer. ...
- Influencer Marketing Trends
Engage:Millennials, Julia Cantor - Friday, April 17, 2015
In today's hyper-connected world, social circles have expanded into networks whose communities and influence span the globe, online and off. Word travels especially fast for Millennials, who on average spe ...
- How Millennials Are Redefining The Role Of Grandparents
Engage:Moms, Maria Bailey - Friday, April 17, 2015
Of the many differences between Millennial Moms and their predecessors, there is one influence that is worth noting for marketers and that is the redefined role of grandparents. The Millenni ...
- Why Brands Need To Shake Gen Y Obsession
Marketing Daily, Sarah Mahoney - Tuesday, April 14, 2015
"While young shoppers often get the most attention, they are a difficult demographic to serve," writes Forrester analyst Sucharita Mulpuru, in her recent "The Future of Shopping." "They have le ...
- Five New Rules for Entertainment Marketers
Marketing: Entertainment, Jen Kavanagh - Tuesday, April 14, 2015
Marketing in today's connected world is a challenge no matter what type of audience your brand is trying to reach. But for entertainment marketers, who are working to reach today ...
- Riunite Wants to Stop Being A Bestseller That Millennials Have Never Heard Of
Marketing Daily, Karlene Lukovitz - Monday, April 13, 2015
"Think of that: Many millions of people actually do enjoy a fizzy, slightly sweet red wine," "Chicago Tribune" wine critic Bill St. John recently observed. "They don't take it seriousl ...
- Ad A.D.D.: Why The Days Of Digital Ads As We Know Them Are Numbered
Engage:Millennials, MaryLeigh Bliss - Friday, April 10, 2015
These days, when a brand announces their decision to target Millennials or teens, upping digital ad spending is usually a big part of their plan. But when we ask you ...
- As Gen Y Gets Less Green, Patagonia Re-Revs Its 'Buy Less' Message
Marketing Daily, Sarah Mahoney - Monday, April 6, 2015
Stopping at stores from Oregon to Boston, Patagonia specialists are also giving lessons in gear repair -- even providing customers with someone else's worn-out duds if they haven't brought the ...
- Hispanic Millennials Leading The Binge-viewing Way
Engage:Millennials, Mario Carrasco - Friday, April 3, 2015
This past winter was brutal. With cities like Boston buried under 108 inches of record-breaking snowfall and a couple cold snaps still to come, what better way to past t ...
- Subway's Latest Jared Campaign Updates His Story, With Millennials In Mind
Marketing Daily, Karlene Lukovitz - Friday, April 3, 2015
The latest example is "Jared's Journey," a new 30-second TV spot/video that updates Fogle's personal story, and is the driver for a weight/health-related social media engagement effort. The campaign h ...
