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  • Motel 6 Offering Free Lodging To Three Touring Rock Bands
    In an effort to appear hip to younger customers (and attract their business and brand loyalty), Motel 6 today will announce that it is giving six weeks of free lodgi ...
  • Market The Company, Not The Product
    Viewing your consumer as an investor can help your messaging. But your messaging must change to accommodate the added responsibility. Gen Y is more receptive than ever to good opportunit ...
  • Under The Influence
    Until Apple can unwind the cost argument, it will continue to struggle to escape the gravitational pull that parents have on the laptop that students wind up using. ...
  • Millennials Are More Likely To Pay For Your Content
    Gen Y influence is only growing -- by the end of this year they will comprise 47% of the 18-49 advertising demographic, whereas Baby Boomers will only comprise 17% ...
  • Are You Going To Work With Gen Y Or Against Them?
    As a marketer, you are in a position to manipulate your customer if you so choose to. But that doesn't mean you should. And when dealing with Gen Y y ...
  • Southern Comfort Backs Playboy Web Series
    "One of the key insights we've had is that adults 21-29, who are our target, are very interested in music as a cultural language," Lena DerOhannessian, U.S. marketing director f ...
  • Millennials Most Interested In Loyalty Programs
    "Millennials represent a golden opportunity in a time of economic darkness for loyalty marketers," says Kelly Hlavinka, Colloquy partner and co-author of the white paper. "This demographic is receptive ...
  • Say Goodbye To The Traditional Textbook
    Students are tired of being strong-armed at the bookstore, and plenty of companies are helping to do something about it. ...
  • Air Force Targets Millennials In New Effort
    The new effort, says a spokesperson, is "really to highlight the some of the more interesting career fields airmen are involved in today with high-tech." The ads broke this wee ...
  • Cause Célèbre
    While supporting a social cause may help indeed generate incremental sales, consider it an important defensive maneuver. Taking the most relevant hill on the cause-marketing field (before your competitors d ...
  • Leverage Workers To Support Your Brand
    Smart marketers understand that Gen Y workers can provide value to companies by leveraging their social networks. They can also protect the corporate brand and help employers recruit top tale ...
  • 'Nesties' Offer Brands Big-Spend Opportunity
    A new study finds that once these women, ages 25 to 32, become engaged, they enter a three- to four-year period of planning their wedding, setting up their household, a ...
  • Empathize With Gen Y's Money Struggles
    The companies that show compassion and sensitivity will be the companies that Gen Y turns to for years to come. ...
  • Don't Chase Latest Technology
    Twitter's popularity is driven by the over-30 crowd. Where does that leave Gen Y marketers? ...
  • Steps To Refresh Your Campus Marketing Plan
    Sure, you're marketing budget has shrunk, you're overworked and understaffed, but taking a break from your college marketing plan will only set you back. ...
  • Great Expectations Move Into A Bleak House
    While the full impact on the Gen Y generation will have much to do with when and how the economy recovers, marketers accustomed to the rich and easy Gen ...
  • Kraft Woos Gen Y With Miracle Whip Effort
    Themed "We are Miracle Whip. And we will not tone it down," TV ads are set to a jangly soundtrack from rock band The Datsuns, featuring people who "proudly embra ...
  • Mobile Marketing Won't Work Here
    Mobile marketing is push instead of pull, very traditionally limited and is, simply, the use of a new medium to deliver content. As Generation Y continues to adopt newer technologie ...
  • Recruiting Gen Y In A Web 2.0 World
    Out of all the generations, Gen Y is by far the largest, approximately 80 million strong. Quick to adopt new technology, members of Gen Y have inhabited social networks f ...
  • The Allure Of Action Sports
    The power of the action sports market has yet to be completely realized. For non-endemic corporations, breaking into this market isn't as easy as it may seem. Skaters, surfers a ...
  • 5 Rules For Snagging Consumer 2.0
    Listening closely to your consumers and engaging them in deeper, two-way relationships is a great start. Paired with an understanding of Consumer 2.0, marketers will be better equipped to naviga ...
  • How To Get Their Attention
    If you want to market to Gen Y, then create profiles on social networks that its members are already participating with and engage them directly. These social networks can inclu ...
  • The Rise Of Cultural Movements
    Gen-Y's unique activist spirit will be its lasting generational hallmark, one that will change the future practice of marketing for the better. ...
  • 5 Questions for Mike Sepso
    Once 16 himself, Mike Sepso knows something about reaching young male consumers. These insights helped him build Major League Gaming into the nation's top pro-gaming league. More recently, he found ...