- Motel 6 Offering Free Lodging To Three Touring Rock Bands
Around the Net In Brand Marketing, Thom Forbes - Wednesday, August 26, 2009
In an effort to appear hip to younger customers (and attract their business and brand loyalty), Motel 6 today will announce that it is giving six weeks of free lodgi ...
- Market The Company, Not The Product
Engage:Millennials, Peter Dunn - Friday, August 21, 2009
Viewing your consumer as an investor can help your messaging. But your messaging must change to accommodate the added responsibility. Gen Y is more receptive than ever to good opportunit ...
- Under The Influence
Engage:Millennials, Dan Coates - Friday, August 14, 2009
Until Apple can unwind the cost argument, it will continue to struggle to escape the gravitational pull that parents have on the laptop that students wind up using. ...
- Millennials Are More Likely To Pay For Your Content
Engage:Millennials, Lindsay Schutte - Friday, August 7, 2009
Gen Y influence is only growing -- by the end of this year they will comprise 47% of the 18-49 advertising demographic, whereas Baby Boomers will only comprise 17% ...
- Are You Going To Work With Gen Y Or Against Them?
Engage:Millennials, Peter Dunn - Friday, July 17, 2009
As a marketer, you are in a position to manipulate your customer if you so choose to. But that doesn't mean you should. And when dealing with Gen Y y ...
- Southern Comfort Backs Playboy Web Series
Marketing Daily, Aaron Baar - Thursday, July 16, 2009
"One of the key insights we've had is that adults 21-29, who are our target, are very interested in music as a cultural language," Lena DerOhannessian, U.S. marketing director f ...
- Millennials Most Interested In Loyalty Programs
Marketing Daily, Tanya Gazdik - Friday, July 10, 2009
"Millennials represent a golden opportunity in a time of economic darkness for loyalty marketers," says Kelly Hlavinka, Colloquy partner and co-author of the white paper. "This demographic is receptive ...
- Say Goodbye To The Traditional Textbook
Engage:Millennials, Jason Bakker - Friday, July 10, 2009
Students are tired of being strong-armed at the bookstore, and plenty of companies are helping to do something about it. ...
- Air Force Targets Millennials In New Effort
Marketing Daily, Karl Greenberg - Thursday, July 2, 2009
The new effort, says a spokesperson, is "really to highlight the some of the more interesting career fields airmen are involved in today with high-tech." The ads broke this wee ...
- Cause Célèbre
Engage:Millennials, Dan Coates - Friday, June 26, 2009
While supporting a social cause may help indeed generate incremental sales, consider it an important defensive maneuver. Taking the most relevant hill on the cause-marketing field (before your competitors d ...
- Leverage Workers To Support Your Brand
Engage:Millennials, Dan Schawbel - Friday, June 19, 2009
Smart marketers understand that Gen Y workers can provide value to companies by leveraging their social networks. They can also protect the corporate brand and help employers recruit top tale ...
- 'Nesties' Offer Brands Big-Spend Opportunity
Marketing Daily, Karl Greenberg - Tuesday, June 16, 2009
A new study finds that once these women, ages 25 to 32, become engaged, they enter a three- to four-year period of planning their wedding, setting up their household, a ...
- Empathize With Gen Y's Money Struggles
Engage:Millennials, Peter Dunn - Friday, June 12, 2009
The companies that show compassion and sensitivity will be the companies that Gen Y turns to for years to come. ...
- Don't Chase Latest Technology
Engage:Millennials, Lindsay Schutte - Friday, June 5, 2009
Twitter's popularity is driven by the over-30 crowd. Where does that leave Gen Y marketers? ...
- Steps To Refresh Your Campus Marketing Plan
Engage:Millennials, Jason Bakker - Friday, May 22, 2009
Sure, you're marketing budget has shrunk, you're overworked and understaffed, but taking a break from your college marketing plan will only set you back. ...
- Great Expectations Move Into A Bleak House
Engage:Millennials, Dan Coates - Friday, May 15, 2009
While the full impact on the Gen Y generation will have much to do with when and how the economy recovers, marketers accustomed to the rich and easy Gen ...
- Kraft Woos Gen Y With Miracle Whip Effort
Marketing Daily, Sarah Mahoney - Thursday, May 14, 2009
Themed "We are Miracle Whip. And we will not tone it down," TV ads are set to a jangly soundtrack from rock band The Datsuns, featuring people who "proudly embra ...
- Mobile Marketing Won't Work Here
Engage:Millennials, Bret Bernhoft - Friday, May 8, 2009
Mobile marketing is push instead of pull, very traditionally limited and is, simply, the use of a new medium to deliver content. As Generation Y continues to adopt newer technologie ...
- Recruiting Gen Y In A Web 2.0 World
Engage:Millennials, Dan Schawbel - Friday, May 1, 2009
Out of all the generations, Gen Y is by far the largest, approximately 80 million strong. Quick to adopt new technology, members of Gen Y have inhabited social networks f ...
- The Allure Of Action Sports
Engage:Millennials, Bill Carter - Friday, April 24, 2009
The power of the action sports market has yet to be completely realized. For non-endemic corporations, breaking into this market isn't as easy as it may seem. Skaters, surfers a ...
- 5 Rules For Snagging Consumer 2.0
Engage:Millennials, Brandon Evans - Friday, April 17, 2009
Listening closely to your consumers and engaging them in deeper, two-way relationships is a great start. Paired with an understanding of Consumer 2.0, marketers will be better equipped to naviga ...
- How To Get Their Attention
Engage:Millennials, Dan Schawbel - Friday, April 10, 2009
If you want to market to Gen Y, then create profiles on social networks that its members are already participating with and engage them directly. These social networks can inclu ...
- The Rise Of Cultural Movements
Engage:Millennials, Chip Walker - Friday, April 3, 2009
Gen-Y's unique activist spirit will be its lasting generational hallmark, one that will change the future practice of marketing for the better. ...
- 5 Questions for Mike Sepso
OMMA Magazine, Gavin O'Malley - Monday, April 4, 2011
Once 16 himself, Mike Sepso knows something about reaching young male consumers. These insights helped him build Major League Gaming into the nation's top pro-gaming league. More recently, he found ...
