- Aflac Introduces One Day Pay Promise In Its Largest Marketing Campaign Ever
Marketing Daily, Tanya Gazdik - Friday, February 6, 2015
"As we try to expand our reach with the growing younger, Millennial audience, we are targeting Millennial moms with young families," Michael Zuna, chief marketing officer at Aflac, tells "Marketi ...
- Millennials Seek Story, Boomers The Fountain Of Youth
Engage:Millennials, Jennifer Maxwell-Muir - Monday, February 2, 2015
The global flavors Millennials already expect are making their way onto the plates of Boomers, inspired by the younger generation and looking to relive the experience of their travels. Th ...
- Millennial, Gen X And Boomer Women: Not As Different As You Might Think
Engage:Millennials, Aliza Freud - Friday, January 30, 2015
The great differences between the Millennial, Gen X and Boomer generations are a subject of many studies and debate. These groups, born into different economic, political, and technical environments, a ...
- Forward Passing Passions
Engage:Moms, Donna Sabino - Friday, January 30, 2015
Americans' passion for sports will be on display this Super Bowl Sunday as families around the country gather around screens of all kinds to watch the Seahawks take on t ...
- 3 Tips For Marketing To Millennials in 2015
Marketing: CPG, Blake Crist, Eric Pakurar - Monday, January 26, 2015
Now that we've settled back into our routines and our own personal New Year's resolutions have fallen by the wayside, we'd like to suggest a new resolution to adopt: G ...
- Surprising Insights Into Hispanic Millennials And Their Finances
Engage:Hispanics, Mario Carrasco - Friday, January 23, 2015
For marketers and ad agencies, attracting the coveted Millennial crowd has topped the priority list for 2015 and is showing no signs of slowing down. There are about 90 milli ...
- Watch Out Gen Y, Gen Z Is Nipping At Your Heels
Engage:Millennials, Kipp Jarecke-Cheng - Friday, January 23, 2015
Nearly 16 years ago, when I was covering ad-tech for an advertising trade publication, I interviewed my 7-year-old niece, Micaela, for an article about the then-burgeoning category of online servic ...
- Millennials Are Brand Loyal, But Product Quality Is Key
Marketing Daily, Karl Greenberg - Wednesday, January 21, 2015
While last week's report from Nielsen found implicit value in TV ads for Millennials, a new report from Elite Daily says digital and social is what counts. A third ...
- Fast-Food Ads Fared Well Among Millennials Last Year
Marketing Daily, Karl Greenberg - Monday, January 19, 2015
Food ads represented 8 of the 10 top ads among African-Americans, 9 of 10 top ads among Hispanics, but only 3 of the 10 top ads among Asian-Americans, among wh ...
- 'On My Terms' - Marketing To The Millennial In Real Time
Engage:Millennials, Matthew Dougherty - Friday, January 16, 2015
As temperatures continue to drop and parts of the country experience winter storms, we find ourselves closing out another exciting year of college football. This year was especially thrilling becau ...
- New Retail Dynamic Creates Post-Purchase 'I'll Keep It' Phase
Engage:Millennials, Kathy Kline - Thursday, January 15, 2015
A new consumer dynamic is emerging in retail: Purchase risk is receding across categories, and it's creating a new step in the path to purchase that is shifting when t ...
- Monetizing YouTube As A Brand: Lessons To Success Are Right Behind You
Marketing: Entertainment, Matt Hulett - Tuesday, January 13, 2015
YouTube is omnipresent and far ahead of the others to serve as the de facto platform for brands. However, what it offers, beyond the other de facto platforms to rea ...
- 5 Predictions For 2015
Engage:Millennials, MaryLeigh Bliss - Friday, January 9, 2015
Here's our take on what the coming year holds, with five predictions for 2015. ...
- Get Creative With Your Millennial Grocery Shopper
Engage:Moms, Holly Pavlika - Friday, January 2, 2015
Looking to reach your fair share of the 80 million Millennials in the U.S.? You should because they make up 25% of the population and will have more than $2 ...
- How To Attract More Millennials
Marketing: Travel, Ryan Bifulco - Tuesday, December 30, 2014
For years, the travel industry has buttered their bread by catering to the Baby Boomers. It makes sense that people who are retired and have plenty of free time wou ...
- 5 Gen Y Values That Are Reshaping Everything
Engage:Millennials, Kipp Jarecke-Cheng - Friday, December 26, 2014
Like many of my fellow Gen Xers, I have spent the majority of my career managing Millennials and being managed by Baby Boomers. Being caught between these two generations h ...
- Jimmy John's, Chipotle Lead QSRs In Millennial Loyalty
Marketing Daily, Karlene Lukovitz - Tuesday, December 23, 2014
They were followed by Chick-Fil-A (78%), Whataburger (76%), Subway (73%), Wendy's (70%), Arby's and Long John Silvers (tied at 69%), Hardee's (65%), and Taco Bell, KFC and Jack in t ...
- Can New Features Give Twitter Wings?
Engage:Millennials, Bridget Belfield - Friday, December 19, 2014
As you know, despite its seeming popularity, Twitter's numbers have failed to truly take off. According to Twitter CEO Dick Costolo, more than half of Twitter's 982 million users don ...
- Ford Trend Study Finds Gen Z Ready To Act, Share, And Fail - If Need Be
Marketing Daily, Karl Greenberg - Friday, December 12, 2014
Ford's third annual trend report, overseen by in-house futurist Sheryl Connelly, says that while Generation Z shares traits with Y, the members of the former -- in their teens a ...
- Brands Are Co-Creating Their Futures With Millennials
Engage:Millennials, MaryLeigh Bliss - Friday, December 12, 2014
Co-creation is a buzzword that has been catching the attention of brands, agencies, and even consumers alike-and rightfully so. We wrote recently about co-creation being the future of products. Eighty-o ...
- General Mills Revives French Toast Crunch In Latest Nostalgia Play
Marketing Daily, Karlene Lukovitz - Tuesday, December 9, 2014
In a 30-second TV spot, Miss Cleo demonstrates her powers by intuiting that a female client has silverware, including a spoon -- which she predicts will be used to sco ...
- How Financial Institutions Need To Market To Emerging Affluent Millennials
Engage:Affluent, Edward Colet - Monday, December 8, 2014
There's been lots of conversation in the marketing community this year about marketing to the Millennial generation - those consumers who are currently younger than 34. Although Millennials currently contr ...
- Improving The In-Flight Experience With Mobile
Marketing: Travel, Todd Wilson - Monday, December 8, 2014
Several years ago, I had the opportunity to talk with the CEO of a major low-cost airline. As we were discussing their in-flight customer experience, he stopped for a seco ...
- Millennials' Holiday Spending Habits
Engage:Millennials, Brittany Barnic -
With both Black Friday and Cyber Monday behind us, we're now headed on the fast track toward the holidays! With Hanukah beginning on Dec. 16, Christmas on the 25th, Kwanz ...
- Benetton Asks Gen Y To Stop Violence Against Women
Marketing Daily, Sarah Mahoney - Monday, November 24, 2014
In partnership with the United Nations campaign for the Elimination of Violence Against Women, the new Benetton campaign takes an unexpected swing at a problem that affects one out ...
- Millennials Lead The Uber-sumer Movement
Engage:Millennials, John Rich - Friday, November 21, 2014
Generation Y has led many movements since coming of age, and for marketers, one of the most powerful movements Gen Y leads is the evolution of the uber-consumer. Through technologic ...
- Back To Basics: Normcore And Sustainability
Marketing: Green, Brigid Milligan - Wednesday, November 19, 2014
Do you dress according to your own set of style rules? Do you avoid wearing obvious fashion labels? Do you eschew the season's latest trends? If so, you might ...
- 3 Marketing Lessons Brands Could Learn From Taylor Swift (Seriously)
Engage:Millennials, MaryLeigh Bliss - Friday, November 14, 2014
In the article Taylor Swift wrote for the "Wall Street Journal," the star emphasized the importance of surprising fans and staying inventive to please the "YouTube generation." Well, we've be ...
- 5 Predictions For Hispanic Online Marketing In 2015
Engage:Hispanics, Lee Vann - Thursday, November 13, 2014
This time of year is particularly exciting for me as I get to work on my true passion: developing Hispanic digital strategies for our clients. As we wrap up 20 ...
- Engaging Brand Enthusiasts Is Key To Snagging Customers
Marketing Daily, Karl Greenberg - Tuesday, November 11, 2014
The study shows that a critical group, and most likely to be brand enthusiasts, are Millennials, constituting 51% and 41% of enthusiasts and ambivalents, respectively. And the enthusiasts and ambivalen ...
