- AB InBev, Diageo, MolsonCoors In Cross-Hairs Of Underage Drinking Study
Marketing Daily - Top of the News, Les Luchter - Monday, June 14, 2021
It's the first estimate in nearly two decades of the monetary value of underage alcohol consumption, and first ever to attribute such drinking to specific brands. ...
- Winning The War For Teen Talent
Marketing Insider, Aaron Paquette - Thursday, June 10, 2021
Brands that best recruit and retain young workers will gain employees, customers and fans for life. ...
- How Brands Can Honor Grads
Marketing Insider, Aaron Paquette - Thursday, May 13, 2021
For example, sponsor makegood trips: Those with a Class of 2020 diploma (and any others in their party) should enjoy a 20% discount. ...
- Bipartisan Bill Would Require Opt-In Consent To Track Teens Under 16
Digital News Daily, Wendy Davis - Tuesday, May 11, 2021
A bipartisan bill introduced Tuesday would restrict online companies' ability to use behavioral targeting techniques on users younger than 16. ...
- Advocates Call For New Curbs On Junk-Food Marketing
Digital News Daily, Wendy Davis - Wednesday, May 12, 2021
The U.S. "has continued to rely on an outdated self-regulatory model that does not take into account the full spectrum of Big Data and AdTech practices in today's contemporary digit ...
- Teens Tune Out of Pro Sports
Marketing Insider, Aaron Paquette - Friday, May 7, 2021
What can marketers learn from sports leagues' efforts to win back teen fans? ...
- Teen Passions: Chick-fil-A, Amazon, Racial Justice
Marketing Daily - Top of the News, Sarah Mahoney - Friday, April 9, 2021
Gen Z is back under the microscope, with new research from Piper Sandler highlighting important changes in way teens are looking at brands. ...
- Watch Your Tone When Talking To Teens
Marketing Insider, Aaron Paquette - Monday, April 5, 2021
A new language is emerging online to address ambiguity in online communication: tone indicators. ...
- Children's Healthcare Atlanta Calls In The Pros
Out to Launch, Larissa Faw - Thursday, March 25, 2021
The creative reminds parents teens need specific medical treatment. ...
- How Brands Can Combat Teen Loneliness
Marketing Insider, Aaron Paquette - Thursday, March 11, 2021
For one, brands can connect consumers with causes, empowering them to give back to their communities. ...
- 'Teen Vogue' EIC Deserves Chance At Redemption After Racist Tweets
Publishing Insider, Rob Williams - Wednesday, March 10, 2021
McCammond's remarks about Asian Americans have come back to haunt her. It's a reminder of the permanency of social media. ...
- Teens Tune Out of Pro Sports
Marketing Insider, Aaron Paquette - Sunday, February 14, 2021
What can marketers learn from sports leagues' efforts to win back teen fans? ...
- Teens Take Over The Stock Market
Marketing Insider, Aaron Paquette - Thursday, February 11, 2021
What can brands learn from this new world of massively multiplayer gaming and investing? ...
- Watch Your Tone When Talking To Teens
Marketing Insider, Aaron Paquette - Tuesday, January 19, 2021
A new language is emerging online to address ambiguity in online communication: tone indicators. ...
- FTC Launches Broad Online Privacy Investigation
Digital News Daily, Wendy Davis - Monday, December 14, 2020
The FTC on Monday launched an investigation into "dangerously opaque" online pratices by demanding detailed information from Facebook, Amazon, Twitter, YouTube and others about how they gather data about consume ...
- Teens Tune Out of Pro Sports
Marketing Insider, Aaron Paquette - Thursday, December 10, 2020
What can marketers learn from sports leagues' efforts to win back teen fans? ...
- Nielsen: Daytime Is The New Prime Time
Television News Daily, Wayne Friedman - Tuesday, December 1, 2020
Daytime TV viewing has become a "second prime time," according to Nielsen, due to the continued growth of kids viewing and at-home workers' TV and internet consumption. ...
- Seeker Offers Tweens 2 New Podcasts
Publishers Daily, Sara Guaglione - Wednesday, October 28, 2020
'That's Totally Normal' discusses body awareness and acceptance, while 'The Genius Generation' looks at entrepreneurial kids. ...
- Pandemic Teens Love TikTok, Nike, Jordan; #BLM Rises
Marketing Daily, Sarah Mahoney - Wednesday, October 7, 2020
And shopping for used clothing at thrift stores, which ranked 44th last year, shot up to the 13th most mentioned retail channel. ...
- Triller Trolls TikTok for Teens
Marketing Insider, Aaron Paquette - Thursday, September 10, 2020
What can marketers learn from Triller? The app is quickly establishing itself as TikTok's most aggressive rival. ...
- The Politicization Of TikTok
Media Insider, Cory Treffiletti - Wednesday, September 2, 2020
The clock is ticking on the sale of U.S. operations for TikTok, and everyone seems to be in the mix. ...
- Teens Transform TikTok
Marketing Insider, Aaron Paquette - Monday, August 17, 2020
Rising up in opposition to "Straight TikTok" is "Alt TikTok," the home of LGBTQ+ creators, people of color, punks, surrealists and cynics. ...
- GroupM Shops Bust Teenage Wasteland Myth, They're 'A New Breed Of Super-Savvy Consumers'
MediaDailyNews, Joe Mandese - Tuesday, August 11, 2020
Contrary to the overused Madison Avenue trope that contemporary teens are lazy, entitled "Millennials," a new global study from three GroupM media agencies finds the current youth population are t ...
- 4-H Seeks 'Opportunity' To Provide Youth With Social, Educational Resources
MAD, Larissa Faw - Thursday, August 6, 2020
The campaign addresses the many challenges kids face, such as broadband access, food insecurity and maintaining positive physical and mental well-being. ...
- Daytime Kids Viewing In Top 25 Markets Soars Nearly 300%, Big Gains In Internet, Gaming
Television News Daily, Wayne Friedman - Thursday, April 30, 2020
Daytime broadcast TV viewership for kids and teens has soared 200% to 300% on average in the top U.S markets in the last month and a half. There have al ...
- How Chick-fil-A Became A Teen Heartthrob
QSR Land, Sarah Mahoney - Tuesday, April 14, 2020
The new Piper Sandler "Taking Stock With Teens" ranking says Chick-fil-A achieved the highest restaurant mindshare in nearly 20 years. ...
- Teen Spending Declines, Except For... Boys' Shoes?
Marketing Daily, Sarah Mahoney - Friday, April 10, 2020
While spending on clothing has fallen 24% in the last 15 years, manly footwear is a persistent anomaly. ...
- Leveraging Teen Trends To Cope With COVID-19 Issues
Marketing Insider, Aaron Paquette - Thursday, March 12, 2020
Teens were already rewriting rules on consumer interaction with brands. COVID-19's impact could turn long-term evolutions into overnight revolutions. ...
- New Bill Would Regulate Online Content Aimed At Kids
Digital News Daily, Wendy Davis - Thursday, March 5, 2020
The proposed Kids Internet Design and Safety Act would prohibit websites from recommending unboxing videos, or other types of influencer marketing, to young users. ...
- ATTN: Partners With Lena Waithe, Dove On 'Girls Room' Series
Publishers Daily, Melynda Fuller - Wednesday, February 26, 2020
The show builds on the Dove Self-Esteem Project's dedication to helping women and girls realize a positive self-image. ...
