- Watch Your Tone When Talking To Teens
Marketing Insider, Aaron Paquette - Tuesday, January 19, 2021
A new language is emerging online to address ambiguity in online communication: tone indicators. ...
- FTC Launches Broad Online Privacy Investigation
Digital News Daily, Wendy Davis - Monday, December 14, 2020
The FTC on Monday launched an investigation into "dangerously opaque" online pratices by demanding detailed information from Facebook, Amazon, Twitter, YouTube and others about how they gather data about consume ...
- Teens Tune Out of Pro Sports
Marketing Insider, Aaron Paquette - Thursday, December 10, 2020
What can marketers learn from sports leagues' efforts to win back teen fans? ...
- Nielsen: Daytime Is The New Prime Time
Television News Daily, Wayne Friedman - Tuesday, December 1, 2020
Daytime TV viewing has become a "second prime time," according to Nielsen, due to the continued growth of kids viewing and at-home workers' TV and internet consumption. ...
- Seeker Offers Tweens 2 New Podcasts
Publishers Daily, Sara Guaglione - Wednesday, October 28, 2020
'That's Totally Normal' discusses body awareness and acceptance, while 'The Genius Generation' looks at entrepreneurial kids. ...
- Pandemic Teens Love TikTok, Nike, Jordan; #BLM Rises
Marketing Daily, Sarah Mahoney - Wednesday, October 7, 2020
And shopping for used clothing at thrift stores, which ranked 44th last year, shot up to the 13th most mentioned retail channel. ...
- Triller Trolls TikTok for Teens
Marketing Insider, Aaron Paquette - Thursday, September 10, 2020
What can marketers learn from Triller? The app is quickly establishing itself as TikTok's most aggressive rival. ...
- The Politicization Of TikTok
Media Insider, Cory Treffiletti - Wednesday, September 2, 2020
The clock is ticking on the sale of U.S. operations for TikTok, and everyone seems to be in the mix. ...
- Teens Transform TikTok
Marketing Insider, Aaron Paquette - Monday, August 17, 2020
Rising up in opposition to "Straight TikTok" is "Alt TikTok," the home of LGBTQ+ creators, people of color, punks, surrealists and cynics. ...
- GroupM Shops Bust Teenage Wasteland Myth, They're 'A New Breed Of Super-Savvy Consumers'
MediaDailyNews, Joe Mandese - Tuesday, August 11, 2020
Contrary to the overused Madison Avenue trope that contemporary teens are lazy, entitled "Millennials," a new global study from three GroupM media agencies finds the current youth population are t ...
- 4-H Seeks 'Opportunity' To Provide Youth With Social, Educational Resources
MAD, Larissa Faw - Thursday, August 6, 2020
The campaign addresses the many challenges kids face, such as broadband access, food insecurity and maintaining positive physical and mental well-being. ...
- Daytime Kids Viewing In Top 25 Markets Soars Nearly 300%, Big Gains In Internet, Gaming
Television News Daily, Wayne Friedman - Thursday, April 30, 2020
Daytime broadcast TV viewership for kids and teens has soared 200% to 300% on average in the top U.S markets in the last month and a half. There have al ...
- How Chick-fil-A Became A Teen Heartthrob
QSR Land, Sarah Mahoney - Tuesday, April 14, 2020
The new Piper Sandler "Taking Stock With Teens" ranking says Chick-fil-A achieved the highest restaurant mindshare in nearly 20 years. ...
- Teen Spending Declines, Except For... Boys' Shoes?
Marketing Daily, Sarah Mahoney - Friday, April 10, 2020
While spending on clothing has fallen 24% in the last 15 years, manly footwear is a persistent anomaly. ...
- Leveraging Teen Trends To Cope With COVID-19 Issues
Marketing Insider, Aaron Paquette - Thursday, March 12, 2020
Teens were already rewriting rules on consumer interaction with brands. COVID-19's impact could turn long-term evolutions into overnight revolutions. ...
- New Bill Would Regulate Online Content Aimed At Kids
Digital News Daily, Wendy Davis - Thursday, March 5, 2020
The proposed Kids Internet Design and Safety Act would prohibit websites from recommending unboxing videos, or other types of influencer marketing, to young users. ...
- ATTN: Partners With Lena Waithe, Dove On 'Girls Room' Series
Publishers Daily, Melynda Fuller - Wednesday, February 26, 2020
The show builds on the Dove Self-Esteem Project's dedication to helping women and girls realize a positive self-image. ...
- Will 'The Week Junior' Get American Kids Reading?
Publishing Insider, Rob Williams - Thursday, February 27, 2020
Next month, Dennis Publishing will bring The Week Junior, a news weekly aimed at kids ages 8 to 14, to the U.S. ...
- House Democrat Introduces Bill To Broaden Children's Privacy Law
Digital News Daily, Wendy Davis - Thursday, January 30, 2020
A bill proposed Thursday by a House Democrat would allow parents to sue online companies that track their children. ...
- How To Join Teens In Going Green
Marketing Insider, Aaron Paquette - Thursday, January 23, 2020
It's clear we're at a climate tipping point. What are some of the implications for youth marketers? ...
- Study: Effect Of Social Media On Teens' Mental Health Is Unclear
Digital News Daily, Gavin O'Malley - Monday, January 20, 2020
There may be small associations between adolescents' usage of digital tech and well-being, but a clear clinical cause-and-effect wasn't established in a recent study. ...
- House Lawmakers Propose Expansion Of Children's Privacy Rules
Digital News Daily, Wendy Davis - Friday, January 10, 2020
Two lawmakers in the House have introduced a bill that would prohibit companies from serving behaviorally targeted ads to anyone younger than 16, without their parents' consent. ...
- Teens Help Pick A President
Marketing Insider, Aaron Paquette - Thursday, January 9, 2020
The two big winners in the Iowa Caucus will probably be in their late seventies. What are the implications for brand marketers? ...
- What Marketers Can Learn From Top Teen Musicians
Marketing Insider, Aaron Paquette - Friday, January 3, 2020
Billie Eilish and Lil Nas X lead the way for brands that want to forge meaningful connections with Gen Z and top the charts. ...
- Hulu Slates Documentary About Teen Activist Greta Thunberg
Television News Daily, Fern Siegel - Monday, December 16, 2019
What began as a protest outside Thunberg's Stockholm school has snowballed into an environmental cry for change. The streamer has scheduled the original documentary for 2020. ...
- Instagram Brings In Age Checks
Around the Net In MAD London, Sean Hargrave - Friday, December 6, 2019
Instagram is introducing birthday checks for new registrants to ensure "age appropriate" experiences, '"The Drum" reveals. ...
- When It Comes To Kids, 'Constancy' May Be The New 'Recency'
Research Intelligencer, Joe Mandese - Tuesday, November 19, 2019
New academic research suggests the best way to measure children's media usage is a new construct called "constancy," a term its authors assert will replace the Big 3 c-words ...
- How To Join Teens In Going Green
Marketing Insider, Aaron Paquette - Thursday, November 14, 2019
It's clear that 2019 has brought us to a climate tipping point. What are some of the implications for youth marketers? ...
- Video Time Leaps Among Teens And Tweens, While TV-Set Screen Time Drops
Digital News Daily, Karlene Lukovitz - Wednesday, October 30, 2019
Both groups are watching about an hour of video per day now, up by a half hour from 2015, while TV set time has declined by a half hour, ...
- Michelin Targets Teens With Tire Safety Campaign
Marketing Daily, Tanya Gazdik - Tuesday, October 22, 2019
"Beyond the Driving Test is a social responsibility program rather than a marketing program," Michelin's Joanie Martin tells "Marketing Daily." ...
