- GroupM Shops Bust Teenage Wasteland Myth, They're 'A New Breed Of Super-Savvy Consumers'
MediaDailyNews, Joe Mandese - Tuesday, August 11, 2020
Contrary to the overused Madison Avenue trope that contemporary teens are lazy, entitled "Millennials," a new global study from three GroupM media agencies finds the current youth population are the ...
- 4-H Seeks 'Opportunity' To Provide Youth With Social, Educational Resources
MAD, Larissa Faw - Thursday, August 6, 2020
The campaign addresses the many challenges kids face, such as broadband access, food insecurity and maintaining positive physical and mental well-being. ...
- Daytime Kids Viewing In Top 25 Markets Soars Nearly 300%, Big Gains In Internet, Gaming
Television News Daily, Wayne Friedman - Thursday, April 30, 2020
Daytime broadcast TV viewership for kids and teens has soared 200% to 300% on average in the top U.S markets in the last month and a half. There have also ...
- How Chick-fil-A Became A Teen Heartthrob
QSR Land, Sarah Mahoney - Tuesday, April 14, 2020
The new Piper Sandler "Taking Stock With Teens" ranking says Chick-fil-A achieved the highest restaurant mindshare in nearly 20 years. ...
- Teen Spending Declines, Except For... Boys' Shoes?
Marketing Daily, Sarah Mahoney - Friday, April 10, 2020
While spending on clothing has fallen 24% in the last 15 years, manly footwear is a persistent anomaly. ...
- Leveraging Teen Trends To Cope With COVID-19 Issues
Marketing Insider, Aaron Paquette - Thursday, March 12, 2020
Teens were already rewriting rules on consumer interaction with brands. COVID-19's impact could turn long-term evolutions into overnight revolutions. ...
- New Bill Would Regulate Online Content Aimed At Kids
Digital News Daily, Wendy Davis - Thursday, March 5, 2020
The proposed Kids Internet Design and Safety Act would prohibit websites from recommending unboxing videos, or other types of influencer marketing, to young users. ...
- ATTN: Partners With Lena Waithe, Dove On 'Girls Room' Series
Publishers Daily, Melynda Fuller - Wednesday, February 26, 2020
The show builds on the Dove Self-Esteem Project's dedication to helping women and girls realize a positive self-image. ...
- Will 'The Week Junior' Get American Kids Reading?
Publishing Insider, Rob Williams - Thursday, February 27, 2020
Next month, Dennis Publishing will bring The Week Junior, a news weekly aimed at kids ages 8 to 14, to the U.S. ...
- House Democrat Introduces Bill To Broaden Children's Privacy Law
Digital News Daily, Wendy Davis - Thursday, January 30, 2020
A bill proposed Thursday by a House Democrat would allow parents to sue online companies that track their children. ...
- How To Join Teens In Going Green
Marketing Insider, Aaron Paquette - Thursday, January 23, 2020
It's clear we're at a climate tipping point. What are some of the implications for youth marketers? ...
- Study: Effect Of Social Media On Teens' Mental Health Is Unclear
Digital News Daily, Gavin O'Malley - Monday, January 20, 2020
There may be small associations between adolescents' usage of digital tech and well-being, but a clear clinical cause-and-effect wasn't established in a recent study. ...
- House Lawmakers Propose Expansion Of Children's Privacy Rules
Digital News Daily, Wendy Davis - Friday, January 10, 2020
Two lawmakers in the House have introduced a bill that would prohibit companies from serving behaviorally targeted ads to anyone younger than 16, without their parents' consent. ...
- Teens Help Pick A President
Marketing Insider, Aaron Paquette - Thursday, January 9, 2020
The two big winners in the Iowa Caucus will probably be in their late seventies. What are the implications for brand marketers? ...
- What Marketers Can Learn From Top Teen Musicians
Marketing Insider, Aaron Paquette - Friday, January 3, 2020
Billie Eilish and Lil Nas X lead the way for brands that want to forge meaningful connections with Gen Z and top the charts. ...
- Hulu Slates Documentary About Teen Activist Greta Thunberg
Television News Daily, Fern Siegel - Monday, December 16, 2019
What began as a protest outside Thunberg's Stockholm school has snowballed into an environmental cry for change. The streamer has scheduled the original documentary for 2020. ...
- Instagram Brings In Age Checks
Around the Net In MAD London, Sean Hargrave - Friday, December 6, 2019
Instagram is introducing birthday checks for new registrants to ensure "age appropriate" experiences, '"The Drum" reveals. ...
- When It Comes To Kids, 'Constancy' May Be The New 'Recency'
Research Intelligencer, Joe Mandese - Tuesday, November 19, 2019
New academic research suggests the best way to measure children's media usage is a new construct called "constancy," a term its authors assert will replace the Big 3 c-words -- ...
- How To Join Teens In Going Green
Marketing Insider, Aaron Paquette - Thursday, November 14, 2019
It's clear that 2019 has brought us to a climate tipping point. What are some of the implications for youth marketers? ...
- Video Time Leaps Among Teens And Tweens, While TV-Set Screen Time Drops
Digital News Daily, Karlene Lukovitz - Wednesday, October 30, 2019
Both groups are watching about an hour of video per day now, up by a half hour from 2015, while TV set time has declined by a half hour, a ...
- Michelin Targets Teens With Tire Safety Campaign
Marketing Daily, Tanya Gazdik - Tuesday, October 22, 2019
"Beyond the Driving Test is a social responsibility program rather than a marketing program," Michelin's Joanie Martin tells "Marketing Daily." ...
- YouTube Is Bigger Among Teens Than Netflix
TV Watch, Wayne Friedman - Friday, October 11, 2019
Teens' daily video consumption with YouTube is at a 37% share -- up five percentage points from an earlier study. Netflix is at a 35% share, down two points. ...
- Survey: YouTube, Netflix Teens' Favorite Video Platforms; Instagram, Snapchat Lead Social
Digital News Daily, Karlene Lukovitz - Wednesday, October 9, 2019
YouTube supposedly now has a slight edge in self-reported viewing times, though Netflix has been on top in these regular Piper Jaffray teen surveys up to now. ...
- FDA Tells Juul Its Marketing Claims Violate Regulations
Marketing Daily - Top of the News, Thom Forbes - Tuesday, September 10, 2019
Witnesses testified that Juul advertising saturated social-media channels frequented by underage teens. ...
- Dick's, ESPN Lean In To Help Young Athletes
Marketing Daily, Sarah Mahoney - Thursday, August 8, 2019
Dick's spot shows real kids reading "To whom it may concern" letters cutting off funds for their athletic programs. ...
- Teen Relationships Go Virtual
Marketing Insider, Aaron Paquette - Tuesday, August 6, 2019
According to a recent article in 'The Wall Street Journal,' online relationships among teens are fast becoming the "new normal." ...
- 'Seventeen' Finds Success With YouTube Strategy
Publishers Daily, Melynda Fuller - Thursday, July 18, 2019
'Seventeen' counts 1.5 million subscribers to its YouTube channel, with a 404% increase in watch time year-over-year and a 205% increase in views year-over-year. ...
- 'The Dodo' Develops IGTV Series For Teens With Instagram
Publishers Daily, Melynda Fuller - Monday, July 15, 2019
The series features six episodes, each starring a young Instagram influencer and their pet. ...
- Labor Shortage? More Teens Take Summer Off Work
Marketing Insider, Aaron Paquette - Thursday, July 11, 2019
How can these brands address the challenge of the Incredible Vanishing Teen Worker? ...
- Target Launches Back-To-School - Yes, Already
Around the Net In Brand Marketing, Tanya Gazdik - Thursday, June 27, 2019
Target is expanding its uniform selection with the Cat & Jack kids line and launching the new "More Than Magic" tween girl brand with clothes, school supplies and more. Parents ...
