- Rubicon Prospect
RTBlog, Tyler Loechner - Thursday, February 6, 2014
With the news this week that Rubicon Project filed for an IPO worth up to $100 million, one has to wonder how their story will play out in the publ ...
- Rubicon Files For $100 Million IPO
Real-Time Daily, Tyler Loechner - Tuesday, February 4, 2014
The great ad tech IPO boom of 2013 has continued into 2014. The Rubicon Project has filed for a $100 million IPO. Rubicon's revenue was $55.7 million for the fir ...
- IPOs Drove VC Dollars In 2013
Around the Net In Media, Gavin O'Malley - Monday, January 6, 2014
In 2013, venture-backed companies generated $56.5 billion in exits, according to research firm Pitchbook. “A total of 1,814 investors had exits,” notes VentureBeat. Where did all the money come fro ...
- Ad Tech's IPO Bubble: Real-Time With LiveRail CEO Mark Trefgarne
RTBlog, Tyler Loechner - Monday, December 23, 2013
Ad technology company IPOs were aplenty in 2013, and rumors of more in 2014 are circulating. One such company primed for a 2014 IPO is LiveRail, which TechCrunch reported ...
- DataXu To File For IPO
Around the Net in Real-Time, Tyler Loechner - Thursday, December 19, 2013
Business Insider reported that DataXu CEO Mike Baker has confirmed he will file for an IPO. "An IPO is a matter of time - and timing - he says," Busine ...
- Stop Saying Ad Networks Are Dead Or Dying - Just Stop
Real-Time Daily, Jeff Hirsch - Monday, December 2, 2013
It's time to stop pronouncing the death of the ad network and realize that not only are they here to stay -- these companies provide a valuable service to bo ...
- Daily Deal Site Zulily Prices IPO
Around the Net In Online Marketing, Gavin O'Malley - Friday, November 15, 2013
Showing the daily deal space still has a heartbeat, Zulily is preparing to go public. The site, which specializes in kid’s gear and apparel, just priced its initial public offeri ...
- On Its First Day As Public Company, TWTR Parties Like It's 1999. Should It?
Social Media Insider, Catharine P. Taylor - Friday, November 8, 2013
"Happy days are here again, the sky is full of tweets again, so let's sing a song of stocks again, happy days are here again." Or something like that, a ...
- What Wall Street Sees In Twitter
Around the Net In Online Marketing, Gavin O'Malley - Thursday, November 7, 2013
Amid an avalanche of analysis set off by Twitter’s IPO, The New York Times’ Peter Eavis makes this all important point: The social giant’s valuation of about $18 billion sho ...
- Marketers, Analysts All A Twitter With IPO
Online Media Daily, Laurie Sullivan - Wednesday, November 6, 2013
Analysts expect Twitter's stock to price above $23 per share when the company goes public Thursday, but the real question becomes how the company going public will influence advertising servic ...
- Twitter Shares, Set At $26, Skyrocket To $46
Raw, Tyler Loechner - Thursday, November 7, 2013
Twitter set its IPO price at $26 a share, but when the trading began, demand was higher than expected. At presstime, the shares were trading at around $46, or 7 ...
- Twitter Stock Soars in IPO
The Social Graf, Erik Sass - Thursday, November 7, 2013
Any fears that Twitter might replicate Facebook's "busted IPO" with a debacle on the first day of trading were dispelled today when the stock soared above its opening price. T ...
- Twitter Raises IPO Price
The Social Graf, Erik Sass - Monday, November 4, 2013
If you were hoping to cash in on the Twitter craze when the company goes public on Thursday of this week, the price tag just got a little richer: t ...
- Twitter Sets Pre-Market IPO Price, Focuses On Mobile, Content
Online Media Daily, Laurie Sullivan - Friday, October 25, 2013
Following several Twitter registration statement filings with the U.S. Securities and Exchange Commission for an initial public offering, Twitter filed papers setting the public stock price at between $17 a ...
- Outbrain Financing Puts IPO In Doubt
Around the Net In Online Marketing, Gavin O'Malley - Wednesday, October 23, 2013
Outbrain just raised another $35 million, the native ad startup said this week. “The funding announcement comes as something of a surprise in light of media reports in September stati ...
- NYSE Vows Smooth Twitter IPO
Around the Net In Online Marketing, Gavin O'Malley - Friday, October 18, 2013
With Twitter’s IPO looming, The New York Stock Exchange appears bent on avoiding the technical glitches that spoiled Facebook’s debut on Nasdaq. “The exchange … will let firms test the ...
- RadiumOne Gearing Up For IPO
Around the Net in Real-Time, Tyler Loechner - Friday, October 4, 2013
TechCrunch reported earlier this week, citing a source of theirs, that ad tech company "RadiumOne is completing the selection of which bankers will underwrite its IPO, which it plans ...
- 47, Or The Number Of Real-Times In Twitter's File
RTBlog, Tyler Loechner - Friday, October 4, 2013
"Real-time" is cited 47 times in Twitter's S-1 filing. You can bump it up to 69 times when the dash is removed between real and time. On top of tha ...
- Twitter's Problem Of More
SearchBlog, Laurie Sullivan - Friday, October 4, 2013
Brands and companies struggle with scale. Each want to build campaigns that grow, as as fast or as slow as potential or existing customers are added. The Harvard Business Revi ...
- When Twitter Makes Its IPO Filing Public
Around the Net in Search Marketing, Laurie Sullivan - Monday, September 30, 2013
Twitter plans to file for an IPO this week, reports Quartz. The post runs down specifics on events that brought the company to this point, and what happens next, su ...
- Desmond Resigns From Tremor Board
MAD, Steve McClellan - Friday, September 27, 2013
Starcom MediaVest Group CEO Laura Desmond has resigned from the board of directors of Tremor Video, the company confirmed Friday. The SMG Global CEO sparked an industry debate earlier th ...
- Twitter Picks NYSE For $1.5B IPO
Around the Net In Online Marketing, Gavin O'Malley - Tuesday, September 24, 2013
Snubbing Nasdaq, Twitter reportedly plans to list on the New York Stock Exchange in an IPO that some expect to reach roughly $1.5 billion. “Twitter … is looking to avo ...
- Flurry CEO Simon Khalaf: IPO Is Inevitable
Around the Net in Real-Time, Tyler Loechner - Friday, September 20, 2013
Business Insider has reported that Simon Khalaf, CEO of mobile ad tech company Flurry, believes that an IPO is inevitable because of how large the business has become. This ...
- Rocket Fuel Raises $116M In IPO, Shares To Trade At $29
Real-Time Daily, Tyler Loechner - Friday, September 20, 2013
Rocket Fuel raised $116 million in its initial public offering (IPO), today announcing the availability of four million common stock shares to be traded at $29 per share. The shar ...
- Criteo Files IPO To Lead Ad-Targeting Efforts
Online Media Daily, Laurie Sullivan - Wednesday, September 18, 2013
Retargeting advertising company Criteo filed F-1 registration papers Wednesday to take the company public. At least one analyst puts the valuation between $1 billion and $1.5 billion, above par financial ...
- Criteo Files IPO Docs, Could Be Trading Within A Month
Around the Net in Real-Time, Tyler Loechner - Wednesday, September 18, 2013
AllThingsD has reported that Criteo, a French online retargeting company, has "filed its public IPO documents with the Securities and Exchange Commission, which means the company could be trading ...
- Will Twitter I.P.O. Inspire Tech Start-ups?
Around the Net In Online Marketing, Gavin O'Malley - Monday, September 16, 2013
Will a successful Twitter I.P.O. inspire a new crop of tech start-ups to go public? Investors are certainly hoping so, as The New York Times’ Dealbook blog reports. “Investors a ...
- Twitter Files 'Confidential' IPO
Online Media Daily, Laurie Sullivan - Thursday, September 12, 2013
Twitter said Thursday the company took the first step toward going public by submitting to the Securities and Exchange Commission a confidential S-1 filing -- an admission of generating le ...
- Four Reasons Why Twitter's Going Public Doesn't Make It Facebook
Social Media Insider, Catharine P. Taylor - Friday, September 13, 2013
Once again, it's time for the Social Media Insider to give out investment advice, which pretty much means you should click away from this column as fast as your finge ...
- Of Course They Tweeted Their IPO: Twitter Files
Mobile Marketing Daily, Steve Smith - Thursday, September 12, 2013
With a 5 p.m. Tweet, Twitter finally announced its intention to make an initial public offering. Its S-1 filing is confidential -- so for now the company's exact finances rema ...
