- Home Depot, Motel 6 Fire Richards Group After Founder's Racist Remarks
MAD, Larissa Faw - Wednesday, October 14, 2020
Both departures are a significant blow to the agency, with Home Depot's budget $444 million and Motel 6's $15 million. ...
- How To Kill An Agency With 2 Words: 'Too Black'
Mediapsssst, Richard Whitman - Wednesday, October 14, 2020
The Richards Group has been in business for 44 years. The founder may have just killed it by uttering racist remarks at a recent internal creative meeting. ...
- The Next Generation Audit
MAD, PJ Leary - Friday, October 2, 2020
The way we measure the performance of ad campaigns has to change if it is to become more useful for advertisers. There are a host of reasons that are driving ...
- ID Comms Acquires Media Audit Firm PJL Media
MAD, Steve McClellan - Thursday, October 1, 2020
PJL Media was founded by the well-regarded media auditing veteran PJ Leary in 2016. Leary, the former CEO of Ebiquity North America, will take a minority stake in ID Co ...
- P&G's Pritchard Calls For Fundamental Changes To The Media Trading Ecosystem
MAD, Steve McClellan - Wednesday, September 23, 2020
Chief Brand Officer Marc Pritchard told a virtual ANA gathering that the upfront process makes no sense for marketers. ...
- Report: In-House Creative Shops Growing Rapidly, Focusing On Digital Content
Mediapsssst, Richard Whitman - Friday, September 4, 2020
The WFA finds that about 57% of multinational marketers have in-house creative agencies, with about 75% of those shops set up in the last five years. ...
- Bytedance Names Jack of Digital As TikTok Digital Ad Reseller In Pakistan
Around the Net in Search Marketing, Laurie Sullivan - Tuesday, September 1, 2020
Bytedance has named
Jack of Digital as its reseller for TikTok digital ad services in Pakistan, a source at GroupM told
Profit on Tuesday. The company had "paused the sales of TikTok branded hashtag ...
- Instrument Appoints Clarke-Puntney To Lead Nike Business
MAD, Larissa Faw - Monday, August 31, 2020
The Portland-based agency has worked with Nike for ten years most recently creating campaigns like Until We All Win, the brand's push for equality, and You Can't Stop Us, Nike's ...
- Agency Pitches During The Pandemic: A How-To
Media Insider, Maarten Albarda - Friday, August 21, 2020
Agility is the key, and that's something you want to explore with your prospective agencies. ...
- Why Advertisers Should Care About Agency Scope
Media Insider, Maarten Albarda - Friday, July 24, 2020
Let's examine how and where you - the advertiser - are probably at fault and are doing damage to your own business. ...
- World Table Tennis Taps Agencies For Marketing Makeover
MAD, Larissa Faw - Tuesday, July 21, 2020
160over90, part of the Endeavor network, will help WTT to formulate a global promotion strategy. ...
- Stacy's Enlists Its Agencies To Support 'Rise' Project
MAD, Larissa Faw - Friday, July 17, 2020
This move was driven by internal research that found that 80% of female founders wish for more resources to support their marketing efforts. ...
- WFA: Procurement Focus Must Shift To Value-Creation Approach
MAD, Steve McClellan - Thursday, July 9, 2020
A singular focus on price limits the potential contribution that procurement teams can make to marketing ROI, according to a new WFA report. ...
- Just How Far Has The Media Procurement Process Evolved?
Mediapsssst, Richard Whitman - Monday, July 6, 2020
Media procurement teams are not so singularly focused on the mission of cutting fees as they once were. ...
- Nike And Publicis Groupe's Razorfish Part Ways
Mediapsssst, Richard Whitman - Tuesday, June 30, 2020
The company spent more than $82 million on digital media in the U.S. in 2019 according to Kantar. The sports apparel giant has taken other elements of its ad-marketing activities ...
- WFA: Agencies Find Client Evaluation Process Lacking
MAD, Steve McClellan - Monday, June 22, 2020
Poor processes, few face-to-face meetings (pandemic aside), a lack of focus on how clients can improve and a focus on 'cost-only' KPIs are some of the issues agencies identify in ...
- Kia Prods Consumers To Remember The Joy Of The Road Trip
Marketing Daily, Tanya Gazdik - Sunday, June 14, 2020
The spot doesn't shy away from the reality of the new normal, including quarantine-induced stir-craziness and an apprehension about flying. ...
- Walkers To End 22-Year Relationship With AMV BBDO
Around the Net In MAD London, Sean Hargrave - Friday, May 22, 2020
Walkers Crisps, owned by Pepsi Co, is looking for a new ad agency after announcing it is parting ways with Abbott Mead Vickers BBDO after 22 years, "Campaign" reports. ...
- MediaCom Wins Duracell Global Media Account
Around the Net In MAD London, Sean Hargrave - Friday, May 15, 2020
MediaCom has won Duracell's global media account. The incumbent, Starcom, did not pitch, according to "Campaign". ...
- Air France Expected To Review Global Media And Creative Accounts
Around the Net In MAD London, Sean Hargrave - Friday, May 15, 2020
Air France is believed to be about to run a review for both its global media and creative accounts, "Campaign" is reporting. ...
- Is It Time For Marketers To 'Rethink Everything' About Their Organizations?
Mediapsssst, Richard Whitman - Wednesday, May 13, 2020
According to a new survey from the WFA, 84% of those polled say it is time to do just that. The same percentage indicated the pandemic has already accelerated digital ...
- Vision Express Awards Media Account To The7stars
Around the Net In MAD London, Sean Hargrave - Friday, April 24, 2020
Vision Express has awarded its GBP12m media account to the7stars. "Campaign" reveals that the incumbent, Spark Foundry, took part in the pitch. ...
- Engine On Alert As E.ON Calls Review
Around the Net In MAD London, Sean Hargrave - Tuesday, April 21, 2020
"Campaign" reveals that Engine has been put on alert as energy company E.ON calls a review of its UK advertising account. Engine Creative won the business five years ago and ...
- How The Pandemic Is Affecting The New Business Pipeline
Mediapsssst, Richard Whitman - Thursday, April 2, 2020
An ID Comms survey reveals that over two-thirds (69%) of agency executives report that pitches they've been working on have been delayed, postponed or cancelled because of COVID-19. ...
- MINI Calls Global Creative Review
Around the Net In MAD London, Sean Hargrave - Thursday, March 26, 2020
"Campaign" reveals MINI has called a global creative review which will be carried out over videoconferencing meeting during April. ...
- VW Puts Tribal On Alert
Around the Net In MAD London, Sean Hargrave - Tuesday, March 24, 2020
VW is reviewing its digital marketing arrangements, putting Tribal Worldwide on alert, "Campaign" reports. ...
- Think Twice Before Extending Agencies' Payment Terms
Media Insider, Maarten Albarda - Friday, March 20, 2020
How motivating is it to tell agencies, "We won't pay you until three months after you've done the work"? ...
- Wunderman Thompson Poaches IPG Mediabrands' Kenny For Top Client Role
MAD, Larissa Faw - Wednesday, March 18, 2020
Caroline Foster Kenny is joining WPP's WT in the new role of Global Chief Client Officer. The move marks her return to the WPP fold. ...
- HSBC Picks WPP To Lead On Global Creativity
Around the Net In MAD London, Sean Hargrave - Wednesday, March 18, 2020
HSBC has consolidated its global creative account with WPP taking the lead, "Campaign" writes. Publicis Groupe will continue to work with the bank on a per project basis. ...
- Plenty Moves To Abbott Mead Vickers BBDO
Around the Net In MAD London, Sean Hargrave - Monday, March 16, 2020
Kitchen roll brand, Plenty, is shifting its creative account from Publicis.Poke to Abbott Mead Vickers BBDO. Campaign reveals McCann UK was involved in a final three-way shoot out for the ...
