- New Agency Compensation Model Explores Value Over Cost
Media Insider, Maarten Albarda - Friday, April 16, 2021
"Outcome-based compensation models create a culture of accountability, so they're better for clients and for agencies," say MDC Global execs. ...
- L'Oreal Vs. Google: The Impact Of Privacy On Consumers, Brands, Advertising
Search & Performance Marketing Daily, Laurie Sullivan - Monday, March 8, 2021
Google VP/GM for ads Jerry Dischler said he and others at Google are "really worried" that individual tracking with unified IDs is not sustainable for the long term with rega ...
- Why Shaquille O'Neal Co-Founded A Creative Agency
Inside Performance, Laurie Sullivan - Wednesday, March 3, 2021
What do brands get when they sign on with the ad agency co-owned by Shaquille O'Neal? A talent pool that's "75% black, brown, woman and LGBTQ," says cofounder/CEO Omid Farh ...
- WPP, TikTok Announce Global Agency Partnership Wrapped In Data
Search & Performance Marketing Daily, Laurie Sullivan - Monday, February 1, 2021
TikTok's partnership with WPP will give its media clients early access to emerging services built by the social platform including ad products in development as well as a marketing A ...
- Despite In-Housing Trend, Clients Continue To Value Agency Relationships
Mediapsssst, Richard Whitman - Tuesday, January 26, 2021
A new Forrester report -- commissioned by the 4As and Google -- concludes that agency-client relationships remain strong, albeit with room for improvement. ...
- The Agency Of The Future Is A Client Profit Center
MAD, John Lods - Tuesday, December 8, 2020
Now, more than ever, clients need partners who can find ways to make them more money. End of discussion. The debates over the importance of scale, pricing models and payme ...
- Motel 6 Appoints Barkley To Replace The Richards Group
MAD, Steve McClellan - Monday, November 30, 2020
The appointment comes about six weeks after the motel chain fired TRG after founder Stan Richards made racist comments about the client. A number of other clients have also le ...
- Working Vs. Non-Working Budgets: Outdated Metric
Media Insider, Maarten Albarda - Wednesday, November 25, 2020
You wouldn't look at just TV spend only to determine the effectiveness of your total marketing campaign, would you? That is so last century! ...
- Improving Agency-Client Relationships In The Post-Pandemic World
MAD, Erica Coates - Monday, November 23, 2020
There has been at least one silver lining to this pandemic. The shutdowns and stalled projects have given us much needed time to reflect on what's really important in busines ...
- Marketing, Media Pros Not Masters Of Their Tech Domains
Mediapsssst, Richard Whitman - Thursday, November 12, 2020
An ID Comms report finds just 14% of marketers claim to understand "extremely well or very well" how each technology platform in the marketing stack contributes to the value chai ...
- Ad Veterans Launch Creative Consultancy
MAD, Steve McClellan - Tuesday, November 10, 2020
"Our mission is to get people to believe in brands," says co-founder Chris Garbutt, who also serves as Chief Creative Officer of the startup, which has been dubbed "Pltfrmr." ...
- Home Depot, Motel 6 Fire Richards Group After Founder's Racist Remarks
MAD, Larissa Faw - Wednesday, October 14, 2020
Both departures are a significant blow to the agency, with Home Depot's budget $444 million and Motel 6's $15 million. ...
- How To Kill An Agency With 2 Words: 'Too Black'
Mediapsssst, Richard Whitman - Wednesday, October 14, 2020
The Richards Group has been in business for 44 years. The founder may have just killed it by uttering racist remarks at a recent internal creative meeting. ...
- The Next Generation Audit
MAD, PJ Leary - Friday, October 2, 2020
The way we measure the performance of ad campaigns has to change if it is to become more useful for advertisers. There are a host of reasons that are drivi ...
- ID Comms Acquires Media Audit Firm PJL Media
MAD, Steve McClellan - Thursday, October 1, 2020
PJL Media was founded by the well-regarded media auditing veteran PJ Leary in 2016. Leary, the former CEO of Ebiquity North America, will take a minority stake in ID Co ...
- P&G's Pritchard Calls For Fundamental Changes To The Media Trading Ecosystem
MAD, Steve McClellan - Wednesday, September 23, 2020
Chief Brand Officer Marc Pritchard told a virtual ANA gathering that the upfront process makes no sense for marketers. ...
- Report: In-House Creative Shops Growing Rapidly, Focusing On Digital Content
Mediapsssst, Richard Whitman - Friday, September 4, 2020
The WFA finds that about 57% of multinational marketers have in-house creative agencies, with about 75% of those shops set up in the last five years. ...
- Bytedance Names Jack of Digital As TikTok Digital Ad Reseller In Pakistan
Around the Net in Search Marketing, Laurie Sullivan - Tuesday, September 1, 2020
Bytedance has named
Jack of Digital as its reseller for TikTok digital ad services in Pakistan, a source at GroupM told
Profit on Tuesday. The company had "paused the sales of TikTok branded hasht ...
- Instrument Appoints Clarke-Puntney To Lead Nike Business
MAD, Larissa Faw - Monday, August 31, 2020
The Portland-based agency has worked with Nike for ten years most recently creating campaigns like Until We All Win, the brand's push for equality, and You Can't Stop Us, Nike ...
- Agency Pitches During The Pandemic: A How-To
Media Insider, Maarten Albarda - Friday, August 21, 2020
Agility is the key, and that's something you want to explore with your prospective agencies. ...
- Why Advertisers Should Care About Agency Scope
Media Insider, Maarten Albarda - Friday, July 24, 2020
Let's examine how and where you - the advertiser - are probably at fault and are doing damage to your own business. ...
- World Table Tennis Taps Agencies For Marketing Makeover
MAD, Larissa Faw - Tuesday, July 21, 2020
160over90, part of the Endeavor network, will help WTT to formulate a global promotion strategy. ...
- Stacy's Enlists Its Agencies To Support 'Rise' Project
MAD, Larissa Faw - Friday, July 17, 2020
This move was driven by internal research that found that 80% of female founders wish for more resources to support their marketing efforts. ...
- WFA: Procurement Focus Must Shift To Value-Creation Approach
MAD, Steve McClellan - Thursday, July 9, 2020
A singular focus on price limits the potential contribution that procurement teams can make to marketing ROI, according to a new WFA report. ...
- Just How Far Has The Media Procurement Process Evolved?
Mediapsssst, Richard Whitman - Monday, July 6, 2020
Media procurement teams are not so singularly focused on the mission of cutting fees as they once were. ...
- Nike And Publicis Groupe's Razorfish Part Ways
Mediapsssst, Richard Whitman - Tuesday, June 30, 2020
The company spent more than $82 million on digital media in the U.S. in 2019 according to Kantar. The sports apparel giant has taken other elements of its ad-marketing activiti ...
- WFA: Agencies Find Client Evaluation Process Lacking
MAD, Steve McClellan - Monday, June 22, 2020
Poor processes, few face-to-face meetings (pandemic aside), a lack of focus on how clients can improve and a focus on 'cost-only' KPIs are some of the issues agencies identify ...
- Kia Prods Consumers To Remember The Joy Of The Road Trip
Marketing Daily, Tanya Gazdik - Sunday, June 14, 2020
The spot doesn't shy away from the reality of the new normal, including quarantine-induced stir-craziness and an apprehension about flying. ...
- Walkers To End 22-Year Relationship With AMV BBDO
Around the Net In MAD London, Sean Hargrave - Friday, May 22, 2020
Walkers Crisps, owned by Pepsi Co, is looking for a new ad agency after announcing it is parting ways with Abbott Mead Vickers BBDO after 22 years, "Campaign" reports. ...
- MediaCom Wins Duracell Global Media Account
Around the Net In MAD London, Sean Hargrave - Friday, May 15, 2020
MediaCom has won Duracell's global media account. The incumbent, Starcom, did not pitch, according to "Campaign". ...
