- Search Consultant Tells Indie Agencies To Change Their Pitch
Mediapsssst, Richard Whitman - Friday, September 24, 2021
Agencies keep prioritizing the work when it's the "intensity of trust" that determines whether they get and keep clients, AAR Partners President Lisa Colantuono told a group of independent agen ...
- Why Media Planning Belongs In Creative Agencies
MAD, Timothée Belanger - Thursday, September 16, 2021
Controlling media planning allows agencies to build communication strategy as well as advertising campaigns. ...
- Is The RFP Process Broken? Most Clients And Agencies Think So
MediaDailyNews, Joe Mandese - Monday, August 30, 2021
While advertisers and agencies agree the process is broken, that's where they split and the finger-pointing begins. ...
- 4A's Creates Agency Review Participation Agreement
Mediapsssst, Richard Whitman - Tuesday, August 24, 2021
It's not meant to be legally binding but does address what the 4A's calls "a number of agency pain points when participating in a pitch being conducted directly by ...
- Apiary Capital Acquires Majority Stake in MediaSense
MAD, Steve McClellan - Thursday, August 12, 2021
In addition to consulting, analytics and audits, MediaSense manages many of the industry's big media reviews. COMvergence estimated that the company managed 45% of global pitches conducted in Q2. ...
- The Art of Being a Great Client
MAD, Mike Cronin - Friday, August 6, 2021
What we rarely seem to acknowledge are the clients. Specifically, client behaviors that help enable great ideas. ...
- Breaking the Mold: Jackson Hewitt's Newest Marketing VP
MediaPost Connect, Lisa Singer - Wednesday, August 11, 2021
"You know, you're never going to get a job." Jackson Hewitt's VP of Integrated Marketing & Creative, Suzanne Darmory, was told that right out of college by an art directo ...
- Secrets SEO Agencies Won't Tell You
Around the Net in Search Marketing, Laurie Sullivan - Tuesday, July 20, 2021
There's a chance brands don't get the most out of search agency relationship because of what the agency rep won't say, so for brands it's best to know something about SE ...
- New Media/Marketing Auditing Firm Hangs Out Its Shingle
Mediapsssst, Richard Whitman - Tuesday, June 22, 2021
It is led by former FirmDecisions founder-Global CEO, Stephen Broderick, along with several former members of the FirmDecisions senior management team. ...
- 5 Years Later, Leaders Reflect On Impact Of Media Transparency Report
MAD, Amy Corr - Friday, June 18, 2021
The ANA report was a wake-up call for marketers, some of whom were not paying close attention to their media agency relationships. Now the ANA is probing the programmatic indus ...
- 3 Post-COVID Strategies to Drive Agency Biz Dev
MAD, Barry Lowenthal - Tuesday, June 8, 2021
Think of business development in terms of how it impacts 3 core elements of a business: reputation, retention and discovery. ...
- Cracking The Code For A Better RFP Process
MAD, Amy Corr - Wednesday, June 9, 2021
Consultant AgencyAgile has developed a new "Request For Partnership" process where the focus is agency-client collaboration, not how adept agencies are making a sales pitch. ...
- Starcom And Telenor Group Create Data Partnership
Data & Programmatic Insider, Laurie Sullivan - Monday, June 7, 2021
Starcom will broker data to support the brand and its corporate identity under the deal. Telenor collects first-party customer data, similar to Verizon Communications in the U.S., and supports abo ...
- Creative Bravery Works For Marketers, Agencies: Q&A With Agency CFO
Marketing Daily, Ryan Dinger - Wednesday, June 2, 2021
CFO of Johannes Leonardo, Bill Afonso, discusses measuring the value of creativity, the benefits of third-party agencies, and more. ...
- Google, Health Care Partnership Leads To Health Algorithms Using Patient Data
Search & Performance Marketing Daily, Laurie Sullivan - Wednesday, May 26, 2021
As healthcare data increasingly becomes coveted information, Google and HCA Healthcare announced a deal Wednesday to develop algorithms using patient records. ...
- How Agencies And Clients Worked Well Together (Or Didn't) During The Pandemic
MAD, David Sitton - Friday, April 30, 2021
Based on 5,000 responses from global blue-chip brands and their agencies, we've identified several key areas that helped hold relationships together and even thrive. ...
- New Agency Compensation Model Explores Value Over Cost
Media Insider, Maarten Albarda - Friday, April 16, 2021
"Outcome-based compensation models create a culture of accountability, so they're better for clients and for agencies," say MDC Global execs. ...
- L'Oreal Vs. Google: The Impact Of Privacy On Consumers, Brands, Advertising
Search & Performance Marketing Daily, Laurie Sullivan - Monday, March 8, 2021
Google VP/GM for ads Jerry Dischler said he and others at Google are "really worried" that individual tracking with unified IDs is not sustainable for the long term with rega ...
- Why Shaquille O'Neal Co-Founded A Creative Agency
Inside Performance, Laurie Sullivan - Wednesday, March 3, 2021
What do brands get when they sign on with the ad agency co-owned by Shaquille O'Neal? A talent pool that's "75% black, brown, woman and LGBTQ," says cofounder/CEO Omid Farh ...
- WPP, TikTok Announce Global Agency Partnership Wrapped In Data
Search & Performance Marketing Daily, Laurie Sullivan - Monday, February 1, 2021
TikTok's partnership with WPP will give its media clients early access to emerging services built by the social platform including ad products in development as well as a marketing A ...
- Despite In-Housing Trend, Clients Continue To Value Agency Relationships
Mediapsssst, Richard Whitman - Tuesday, January 26, 2021
A new Forrester report -- commissioned by the 4As and Google -- concludes that agency-client relationships remain strong, albeit with room for improvement. ...
- The Agency Of The Future Is A Client Profit Center
MAD, John Lods - Tuesday, December 8, 2020
Now, more than ever, clients need partners who can find ways to make them more money. End of discussion. The debates over the importance of scale, pricing models and payme ...
- Motel 6 Appoints Barkley To Replace The Richards Group
MAD, Steve McClellan - Monday, November 30, 2020
The appointment comes about six weeks after the motel chain fired TRG after founder Stan Richards made racist comments about the client. A number of other clients have also le ...
- Working Vs. Non-Working Budgets: Outdated Metric
Media Insider, Maarten Albarda - Wednesday, November 25, 2020
You wouldn't look at just TV spend only to determine the effectiveness of your total marketing campaign, would you? That is so last century! ...
- Improving Agency-Client Relationships In The Post-Pandemic World
MAD, Erica Coates - Monday, November 23, 2020
There has been at least one silver lining to this pandemic. The shutdowns and stalled projects have given us much needed time to reflect on what's really important in busines ...
- Marketing, Media Pros Not Masters Of Their Tech Domains
Mediapsssst, Richard Whitman - Thursday, November 12, 2020
An ID Comms report finds just 14% of marketers claim to understand "extremely well or very well" how each technology platform in the marketing stack contributes to the value chai ...
- Ad Veterans Launch Creative Consultancy
MAD, Steve McClellan - Tuesday, November 10, 2020
"Our mission is to get people to believe in brands," says co-founder Chris Garbutt, who also serves as Chief Creative Officer of the startup, which has been dubbed "Pltfrmr." ...
- Home Depot, Motel 6 Fire Richards Group After Founder's Racist Remarks
MAD, Larissa Faw - Wednesday, October 14, 2020
Both departures are a significant blow to the agency, with Home Depot's budget $444 million and Motel 6's $15 million. ...
- How To Kill An Agency With 2 Words: 'Too Black'
Mediapsssst, Richard Whitman - Wednesday, October 14, 2020
The Richards Group has been in business for 44 years. The founder may have just killed it by uttering racist remarks at a recent internal creative meeting. ...
- The Next Generation Audit
MAD, PJ Leary - Friday, October 2, 2020
The way we measure the performance of ad campaigns has to change if it is to become more useful for advertisers. There are a host of reasons that are drivi ...
