- WFA: Procurement Focus Must Shift To Value-Creation Approach
MAD, Steve McClellan - Thursday, July 9, 2020
A singular focus on price limits the potential contribution that procurement teams can make to marketing ROI, according to a new WFA report. ...
- Just How Far Has The Media Procurement Process Evolved?
Mediapsssst, Richard Whitman - Monday, July 6, 2020
Media procurement teams are not so singularly focused on the mission of cutting fees as they once were. ...
- Nike And Publicis Groupe's Razorfish Part Ways
Mediapsssst, Richard Whitman - Tuesday, June 30, 2020
The company spent more than $82 million on digital media in the U.S. in 2019 according to Kantar. The sports apparel giant has taken other elements of its ad-marketing activities ...
- WFA: Agencies Find Client Evaluation Process Lacking
MAD, Steve McClellan - Monday, June 22, 2020
Poor processes, few face-to-face meetings (pandemic aside), a lack of focus on how clients can improve and a focus on 'cost-only' KPIs are some of the issues agencies identify in ...
- Kia Prods Consumers To Remember The Joy Of The Road Trip
Marketing Daily, Tanya Gazdik - Sunday, June 14, 2020
The spot doesn't shy away from the reality of the new normal, including quarantine-induced stir-craziness and an apprehension about flying. ...
- Walkers To End 22-Year Relationship With AMV BBDO
Around the Net In MAD London, Sean Hargrave - Friday, May 22, 2020
Walkers Crisps, owned by Pepsi Co, is looking for a new ad agency after announcing it is parting ways with Abbott Mead Vickers BBDO after 22 years, "Campaign" reports. ...
- MediaCom Wins Duracell Global Media Account
Around the Net In MAD London, Sean Hargrave - Friday, May 15, 2020
MediaCom has won Duracell's global media account. The incumbent, Starcom, did not pitch, according to "Campaign". ...
- Air France Expected To Review Global Media And Creative Accounts
Around the Net In MAD London, Sean Hargrave - Friday, May 15, 2020
Air France is believed to be about to run a review for both its global media and creative accounts, "Campaign" is reporting. ...
- Is It Time For Marketers To 'Rethink Everything' About Their Organizations?
Mediapsssst, Richard Whitman - Wednesday, May 13, 2020
According to a new survey from the WFA, 84% of those polled say it is time to do just that. The same percentage indicated the pandemic has already accelerated digital ...
- Vision Express Awards Media Account To The7stars
Around the Net In MAD London, Sean Hargrave - Friday, April 24, 2020
Vision Express has awarded its GBP12m media account to the7stars. "Campaign" reveals that the incumbent, Spark Foundry, took part in the pitch. ...
- Engine On Alert As E.ON Calls Review
Around the Net In MAD London, Sean Hargrave - Tuesday, April 21, 2020
"Campaign" reveals that Engine has been put on alert as energy company E.ON calls a review of its UK advertising account. Engine Creative won the business five years ago and ...
- How The Pandemic Is Affecting The New Business Pipeline
Mediapsssst, Richard Whitman - Thursday, April 2, 2020
An ID Comms survey reveals that over two-thirds (69%) of agency executives report that pitches they've been working on have been delayed, postponed or cancelled because of COVID-19. ...
- MINI Calls Global Creative Review
Around the Net In MAD London, Sean Hargrave - Thursday, March 26, 2020
"Campaign" reveals MINI has called a global creative review which will be carried out over videoconferencing meeting during April. ...
- VW Puts Tribal On Alert
Around the Net In MAD London, Sean Hargrave - Tuesday, March 24, 2020
VW is reviewing its digital marketing arrangements, putting Tribal Worldwide on alert, "Campaign" reports. ...
- Think Twice Before Extending Agencies' Payment Terms
Media Insider, Maarten Albarda - Friday, March 20, 2020
How motivating is it to tell agencies, "We won't pay you until three months after you've done the work"? ...
- Wunderman Thompson Poaches IPG Mediabrands' Kenny For Top Client Role
MAD, Larissa Faw - Wednesday, March 18, 2020
Caroline Foster Kenny is joining WPP's WT in the new role of Global Chief Client Officer. The move marks her return to the WPP fold. ...
- HSBC Picks WPP To Lead On Global Creativity
Around the Net In MAD London, Sean Hargrave - Wednesday, March 18, 2020
HSBC has consolidated its global creative account with WPP taking the lead, "Campaign" writes. Publicis Groupe will continue to work with the bank on a per project basis. ...
- Plenty Moves To Abbott Mead Vickers BBDO
Around the Net In MAD London, Sean Hargrave - Monday, March 16, 2020
Kitchen roll brand, Plenty, is shifting its creative account from Publicis.Poke to Abbott Mead Vickers BBDO. Campaign reveals McCann UK was involved in a final three-way shoot out for the ...
- Why Agility Is Critical For Agencies And Clients Alike
MAD, Rebecca McGough - Thursday, March 12, 2020
Agencies need to employ new agile strategies in order to meet modern client and consumer expectations. The media landscape can change from one day to the next, and ad agencies ...
- ANA Reports Sharp Rise In Length Of Payment Terms For Marketing Services
MAD, Steve McClellan - Tuesday, March 10, 2020
Last year, agency clients on average had nearly two months (58.1 days) to pay their bills, up 27% from the average 45.7 days recorded in 2013, when the ANA did ...
- BBVA Splits Global Media Between Mindshare And Accenture
Around the Net In MAD London, Sean Hargrave - Tuesday, March 10, 2020
Spanish bank BBVA has split global media duties between WPP's Mindshare and Accenture Interactive after a review which began back in November, Campaign reveals. ...
- Leo Burnett Wins Vision Express Creative Account
Around the Net In MAD London, Sean Hargrave - Monday, March 9, 2020
Leo Burnett has been announced as the new creative agency for Vision Express, "Campaign" reveals. ...
- WPP Shares Rise On Intel Win
Around the Net In MAD London, Sean Hargrave - Wednesday, March 4, 2020
City A.M. brings news that WPP's share price leaped 3% yesterday morning with the news it had secured a major account win with Intel. ...
- WPP Picks Up Most Of Intel's Global Creative Work
Around the Net In MAD London, Sean Hargrave - Tuesday, March 3, 2020
WPP's VMLY&R has won the majority of Intel's $1.4bn global creative account, according to "Campaign." The site believes other WPP agencies will also soon be announced as supporting VMLY&R in ...
- Ocado On Hunt For A New Creative Agency
Around the Net In MAD London, Sean Hargrave - Monday, March 2, 2020
Online supermarket Ocado is seeking a new creative agency after Now declined to repitch for the business, "Campaign" reports. ...
- TBWA\London Parts Ways With Harvey Nichols
Around the Net In MAD London, Sean Hargrave - Friday, February 28, 2020
TBWA\London is resigning the Harvey Nichols account after it was announced that Deborah Bee, the group marketing director for the retailer, which handed the account to the agency, would be ...
- O2 Calls CRM Review
Around the Net In MAD London, Sean Hargrave - Thursday, February 27, 2020
O2 is putting M&C Saatchi's Lida on alert as it calls a CRM review, "Campaign" reports. ...
- KP Owner Consolidates Media With Publicis
Around the Net In MAD London, Sean Hargrave - Friday, February 21, 2020
Intersnack, owner of KP, has consolidated its European media business into Publicis Media, "Campaign" reveals. ...
- In-House Agencies: Maybe The Grass Isn't Greener
Media Insider, Maarten Albarda - Friday, February 21, 2020
For one, moving "agency stuff" in-house won't solve for poor marketing management. ...
- What Is Rio SEO's Suggestion Engine?
Inside Performance, Laurie Sullivan - Wednesday, February 19, 2020
Rio SEO added a Suggestion Engine to its Local Manager platform. Don't be confused by thinking it's a "recommendation engine." ...
