- Lloyd's Of London Seeks Creative Agency
Around the Net In MAD London, Sean Hargrave - Thursday, February 13, 2020
Lloyd's of London is looking for a lead creative agency, "Campaign" reports. Rufus Leonard has worked with the insurance house, but is not considered to be a lead agency. ...
- Heist Appoints Quiet Storm Without A Pitch
Around the Net In MAD London, Sean Hargrave - Wednesday, February 12, 2020
Underwear brand Heist has appointed Quiet Storm as its ad agency without a pitch, "Campaign" reports. Creative was previously created in-house. ...
- Branston Pickle Awarded To Wonderhood Studios
Around the Net In MAD London, Sean Hargrave - Tuesday, February 11, 2020
Food brand owner Mizkanhas appointed Wonderhood Studios to handle its Branston pickle, Sarson's and Haywards labels, Campaign reveals. ...
- Photobox Is Looking For A New European Ad Agency
Around the Net In MAD London, Sean Hargrave - Monday, February 10, 2020
Photobox is holding chemistry meetings as it seeks to replace its European ad agency, Who Why Why, which is not repitching for the business, "Campaign" reports. ...
- Grey London Wins Aunt Bessie's
Around the Net In MAD London, Sean Hargrave - Monday, February 10, 2020
Frozen food brand Aunt Bessie's has switched its creative account from St Luke's to Grey London, "Campaign" reveals. ...
- Premier Inn Is Looking To Replace Lucky Generals
Around the Net In MAD London, Sean Hargrave - Wednesday, February 5, 2020
Premier Inn has announced it will be parting ways with Lucky Generals as it seeks a new creative agency to promote its new range of rooms and partnerships with thi ...
- Zoopla Looking For A New Media Agency
Around the Net In MAD London, Sean Hargrave - Monday, February 3, 2020
Property website Zoopla has called a media review." Campaign" has discovered that the incumbent, Goodstuff Communications, will not be repitching. ...
- MediaCom Assumes Global Media Duties At Hasbro
Around the Net In MAD London, Sean Hargrave - Friday, January 31, 2020
MediaCom is now the global media agency for Hasbro, "Campaign" has learned. It reportedly has won the US part of the business from Omnicom Media Group in what is believ ...
- AgencyUK Picks Up Chewits Brief
Around the Net In MAD London, Sean Hargrave - Wednesday, January 29, 2020
AgencyUK has been handed the marketing, brand strategy and social media brief for Chewits sweets, according to "The Drum." ...
- Asahi Picks Mcgarrybowen London As First Global Ad Agency
Around the Net In MAD London, Sean Hargrave - Wednesday, January 29, 2020
Asahi Super Dry, the Japanese beer brand, has appointed Mcgarrybowen London as its first global ad agency, following a competitive pitch, "Campaign" reports. ...
- Fiat Appoints Saatchi & Saatchi In The UK
Around the Net In MAD London, Sean Hargrave - Wednesday, January 29, 2020
Fiat has hired Saatchi & Saatchi as its lead creative agency, dropping Krow, without a formal pitch, according to "Campaign." ...
- P&O Cruises Moves Creative To Snap London
Around the Net In MAD London, Sean Hargrave - Tuesday, January 28, 2020
P&O Cruises has moved its creative account from Founded to Snap London, "Campaign" writes. ...
- How To Avoid In-Housing Disaster
Marketing Insider, Jonathan Kim - Monday, January 27, 2020
For one, don't underestimate the groundwork. ...
- Fever-Tree Narrows Down Creative Review To Two Agencies
Around the Net In MAD London, Sean Hargrave - Thursday, January 23, 2020
Lucky Generals and MullenLowe London are in a two-way shootout for Fever-Tree's creative account, according to "Campaign." ...
- Branston Calls Creative Review
Around the Net In MAD London, Sean Hargrave - Wednesday, January 22, 2020
Branston is calling a creative review, "Campaign" reports. The famous pickle and condiment brand has been working with Mcgarrybowen since 2013. ...
- Burberry Calls Global Media Review
Around the Net In MAD London, Sean Hargrave - Tuesday, January 21, 2020
Burberry has announced a global media review. "Campaign" reveals that ID Comms has been brought in to help with the process. Dentsu Aegis is the incumbent and is repitching f ...
- Diageo Announces Shortlist In Media Review
Around the Net In MAD London, Sean Hargrave - Tuesday, January 21, 2020
Diageo has announced the three companies that will battle it out in its media review. Carat, the incumbent, is on the shortlist and will shoot it out with Publicis Med ...
- DTI Searches For A Creative Lead
Around the Net In MAD London, Sean Hargrave - Thursday, January 16, 2020
The Department for International Trade is looking for a lead creative agency. It currently works with M&C Saatchi and Ogilvy, but their contracts are coming to an end, prompting t ...
- Why Media Agencies Must Revive The Account Management Function
MAD, Zach Rosenberg - Monday, January 13, 2020
With the complexity of client/agency relationships today, media agencies need to bring the account management function back to the forefront. A great account person provides leadership and inspiration and ac ...
- Le Creuset Picks R/GA London To Prepare For D2C Launch
Around the Net In MAD London, Sean Hargrave - Wednesday, January 8, 2020
R/GA London has been picked by cookware brand, Le Creuset, to handle its ecommerce, strategy and transformation work as it prepared to launch a direct-to-consumer offering, "Campaign" writes. ...
- Costa Coffee Switches Media To MediaCom
Around the Net In MAD London, Sean Hargrave - Tuesday, January 7, 2020
Costa Coffee has switched its media account to MediaCom after a ten-year relationship with Zenith, "Campaign" writes. ...
- Thriving In A Project-Based Environment
MAD, John Limotte - Friday, December 27, 2019
More work is becoming project-based, as AOR relationships decline. It's been estimated that these types of engagements today only account for 50% of revenue for small and midsize shops. ...
- Marketers: Stop Allocating Budgets To These Money-Wasters In 2020!
Media Insider, Maarten Albarda - Friday, December 27, 2019
Perhaps controversially, social media is on my list of time- and money-wasters. ...
- Lidl Calls Social Review
Around the Net In MAD London, Sean Hargrave - Friday, December 20, 2019
Lidl has put Dentsu X on alert by calling a social media review, "Campaign" reports. The incumbent is invited to repitch for the business. ...
- Agencies More Pessimistic Than Marketers On Ad/Media Services Business, Offer Different Solutions
Research Intelligencer, Joe Mandese - Friday, December 20, 2019
Agency execs are somewhat more pessimistic about the direction of the ad and media services industry than their clients, according to findings of a study by Advertiser Perceptions for "Resear ...
- Grey Europe Wins Carlsberg Alcohol Free Account
Around the Net In MAD London, Sean Hargrave - Thursday, December 19, 2019
Grey Europe has won the ad brief for Carlsberg's alcohol free beer, "Campaign" reports. Incumbent Fold 7 will still work on other parts of the Carlsberg account. ...
- TfL Short-Lists Four Agencies In Creative Review
Around the Net In MAD London, Sean Hargrave - Wednesday, December 18, 2019
TfL has short-listed four agencies in its creative account review. "The Drum" reveals that Adam&EveDDB, Ogilvy and M&C Saatchi have made the list alongside incumbent VCCP. ...
- A Look Back, A New Year -- And Baby Yoda
Media Insider, Cory Treffiletti - Wednesday, December 18, 2019
One trend: a ton of major shake-ups --- many at the highest level --- at various agencies and holding companies over the last few months. ...
- Mindshare Wins KFC's UK Media Account
Around the Net In MAD London, Sean Hargrave - Tuesday, December 17, 2019
Mindshare has won a shootout with Zenith to pick up KFC's UK media account, "Campaign" reports. The long-term incumbent was Zenith's sister agency, Blue 449. ...
- Marketing Trends 2020: In-House Inquiries, Integration, Not Overly Polished
MAD, Andre Filip - Monday, December 16, 2019
We are going to see campaigns that are extensions of bigger ones that were launched in 2018 and 2019. ...
