- Diageo Appoints Anomaly For Bulleit Creative Brief
Around the Net In MAD London, Sean Hargrave - Friday, December 6, 2019
Diageo has picked Anomaly as its lead creative agency for its Bulleit spirits brand, "Campaign" reports. ...
- M&C Saatchi Mulling Redundancies After Nat West Loss
Around the Net In MAD London, Sean Hargrave - Tuesday, December 3, 2019
M&C Saatchi is looking for voluntary redundancies after the loss of the Nat West account has prompted a move to downsize staff numbers by 11%, "Campaign" reports. ...
- Adam & Eve/DDB Appointed For West Coast Rail Launch
Around the Net In MAD London, Sean Hargrave - Monday, December 2, 2019
Adam & Eve/DDB has been appointed by Avanti West Coast to launch the brand as it takes over the running of the West Coast rail line this month, "Campaign" reve ...
- B&Q Calls Ad Review
Around the Net In MAD London, Sean Hargrave - Friday, November 29, 2019
Engine has been placed on alert as B&Q has announced an ad review, "Campaign" reveals. ...
- Toward A Better Agency Review Process
Media Insider, Maarten Albarda - Friday, November 29, 2019
Too often have I heard a CMO lament that his current agencies "suck," not realizing the real reason is often the client themselves. ...
- NatWest Shifts From Saatchi To The & Partnership
Around the Net In MAD London, Sean Hargrave - Wednesday, November 27, 2019
NatWest Bank has split with M&C Saatchi after appointing The & Partnership as its creative agency of record, "Campaign" reports. ...
- Starcom On Alert As Duracell Calls Media Review
Around the Net In MAD London, Sean Hargrave - Tuesday, November 26, 2019
Publicis Media's Starcom has been placed on alert at Duracell calls a media review, "Campaign" reports. ...
- Dreams Hands Creative Brief To Uncommon Creative Studio
Around the Net In MAD London, Sean Hargrave - Tuesday, November 26, 2019
Bed and mattress retailer Dreams has picked Uncommon Creative Studio as its creative agency, Campaign reports. The incumbent, M&C Saatchi London, did not repitch. ...
- SunLife Appoints MediaLabs
Around the Net In MAD London, Sean Hargrave - Monday, November 25, 2019
SunLife has handed its GBP30m media account to MediaLabs, "Campaign" reports. The incumbent was All Response Media. ...
- Legal & General Splits Media Account Between Havas And Carat
Around the Net In MAD London, Sean Hargrave - Friday, November 22, 2019
Legal & General has awarded its media brief to Havas and Carat. "Campaign" reveals the retirement half of the business is going to Havas while Carat has the contract f ...
- WFA Report Finds Holding Company Model Doesn't Deliver Better Integration
Mediapsssst, Richard Whitman - Thursday, November 21, 2019
Marketer respondents with a holding-company model rate themselves as having greater performance gaps versus others across nearly a dozen benchmarks, including global campaign implementation and delivery, testing and segmenting a ...
- Bayer Appoints Mullen Lowe Group As Global Ad Agency
Around the Net In MAD London, Sean Hargrave - Tuesday, November 19, 2019
Bayer has appointed Mullen Lowe Group its global advertising agency. Campaign reveals the the UK arm of the agency was instrumental in leading the pitch, which was won against ...
- Report: Programmatic Space Needs More Automation, Better Data
Mediapsssst, Richard Whitman - Monday, November 18, 2019
The 4As and The 614 Group are out with a new report that finds the future of programmatic is hindered by a lack of automation. ...
- R3 Taps Agency Veterans To Bolster NY, LA Teams
MAD, Steve McClellan - Friday, November 15, 2019
Marketing and agency pitch consultant R3 has expanded its U.S. teams in Los Angeles and New York with the addition of five agency veterans who bring expertise in consumer-media insight ...
- The National Trust Hires Wieden+Kennedy London
Around the Net In MAD London, Sean Hargrave - Friday, November 15, 2019
Wieden+Kennedy London has been appointed The National Trust's advertising agency ahead of its 60th birthday celebrations. The incumbent was Mullen Lowe, which lost the account last year, "Campaign"
reports. ...
- Grey London Added To Coca-Cola's Creative Roster
Around the Net In MAD London, Sean Hargrave - Friday, November 15, 2019
Grey London has been added to Coca-Cola's creative roster covering 28 European markets, "Campaign" reveals. ...
- LG Picks PHD For Global Media
Around the Net In MAD London, Sean Hargrave - Wednesday, November 13, 2019
LG has picked PHD to handle its $800m global media account, "Campaign" reports. The incumbent, Havas Media Group, did not participate in the review. ...
- Publicis Wins Global Nivea Advertising Account
Around the Net In MAD London, Sean Hargrave - Monday, November 11, 2019
Publicis Groupe has won Nivea's global ad account, "Campaign" writes. The incumbent, IPG-owned FCB, had previously resigned the business. ...
- Pearl & Dean Wins Everyman Account
Around the Net In MAD London, Sean Hargrave - Thursday, November 7, 2019
Pearl & Dean has been selected as the advertising sales house for the Everyman chain of cinemas, "Campaign" writes. ...
- Audi Picks 72andSunny For Creative
Around the Net In MAD London, Sean Hargrave - Wednesday, November 6, 2019
Audi has awarded its global creative account to 72andSunny Amsterdam, "Campaign" reports. ...
- S4C Grows As Sorrell Says Clients Are More 'Sophisticated' In Agency Relationships
Around the Net In MAD London, Sean Hargrave - Tuesday, November 5, 2019
Revenue is up 54% at S4C in Q3 2019 compared to the same period a year ago. "The Drum" reports that the company's owner, Sir Martin Sorrell, said growth ...
- Forrester: Media Agency Groups Taking Steps To 'Fend Off Looming In-House Threat'
Mediapsssst, Richard Whitman - Wednesday, October 30, 2019
Meshing and scaling technology, data and agency assets at the group level, Forrester asserts, will boost buying clout. The goal is to "corner the programmatic market with digital-buying prowess, bringi ...
- WFA: Agency Relationships Hampered By Bad Briefs, Other Miscommunications
Mediapsssst, Richard Whitman - Tuesday, October 29, 2019
The World Federation of Advertisers' report concludes marketers need a smarter approach to agency management if they want more productive relationships. ...
- McVitie's Appoints Two Omnicom Agencies To Creative And Media Accounts
Around the Net In MAD London, Sean Hargrave - Monday, October 28, 2019
McVitie's has appointed TBWA\London as its new creative shop and Manning Gottlieb as its media buying and planning agency. "Campaign" reveals that the two Omnicom agencies will work across t ...
- Mother Picked As Global Creative Agency By TripAdvisor
Around the Net In MAD London, Sean Hargrave - Wednesday, October 23, 2019
TripAdvisor has appointed Mother as its global creative agency, "Campaign" writes. ...
- How The Changing Nature Of Creativity Impacts Agency Pitches
Mediapsssst, Richard Whitman - Tuesday, October 22, 2019
Earlier this year, energy giant Centrica ran a global holding company pitch. It lasted six months, but in a recent debriefing Group CMO Margaret Jobling said the decision boiled do ...
- TSB Appoints The7stars To Media Account
Around the Net In MAD London, Sean Hargrave - Tuesday, October 22, 2019
TSB bank has awarded its GBP17m media account to the7stars, "The Drum" reveals. The incumbent was Vizeum. ...
- Lucozade Hands Creative To A&E/DDB
Around the Net In MAD London, Sean Hargrave - Monday, October 21, 2019
Lucozade has awarded its creative account to A&E/DDB, "Campaign" reveals. The Omnicom agency takes over from Grey London, which withdrew from the pitch process over the summer. ...
- Starcom Picks Up Ferrero Rocher UK Media Account
Around the Net In MAD London, Sean Hargrave - Friday, October 18, 2019
Starcom has picked up Ferrero Rocher's UK media account after PHD stood down due to what "Campaign" is referring to as "contractual reasons." ...
- Let's Bring Industry Together, Not Widen Divide
MAD, Marla Kaplowitz - Tuesday, October 15, 2019
Self-serving predictions do nothing to support change within the industry. ...
