- Heineken Execs Counsel Marketers To Take Creative Risks, Subdue Excessive Drinking
MediaDailyNews, Steve McClellan - Friday, June 21, 2013
Heineken CEO Jean-Francois van Boxmeer told a crowd at the Cannes ad festival Friday that marketers of alcoholic beverages need to do more to encourage customers not to consume the ...
- Layoffs at BBDO, GSP
Around the Net In Media, Phyllis Fine - Friday, May 17, 2013
Following the loss of substantial accounts, like Gillette and Chevrolet, BBDO and Goodby, Silverstein & Partners made some staff cuts. Jeff Goodby, co-founder of GS&P, wrote in an internal agen ...
- Long-Payment Terms Bad For Social Media
Social Media Insider, Bryan Boettger - Tuesday, May 7, 2013
Procter & Gamble is looking to move its payment terms from 45 days to 75 days, according to the Wall Street Journal. GE pays its bills on a standard n ...
- Pick One Horse In The Race -- Or Else Even When You Win, You Lose
Online Spin, Cory Treffiletti - Wednesday, April 10, 2013
Having previously spent almost 18 years on the agency side of the business, with many of those years spent handling consumer advertising for a number of the biggest brands ...
- USPS Mails McCann Erickson AOR Creative Win
MediaDailyNews, Steve McClellan - Tuesday, April 2, 2013
Interpublic Group's McCann Erickson has been selected as the U.S. Postal Service's agency of record for creative and strategic duties after a formal review. The incumbent was IPG's Campbell Ewal ...
- It's OK To Admit You Didn't See Major Digital Changes Coming
Online Spin, Dave Morgan - Thursday, March 21, 2013
Telling folks heavily invested in the status quo that their world has changed overnight in surprising ways -- and that they need to change with it -- is no ea ...
- 'Rising Stars': Clients Want New Ideas, Agencies Must Change
MediaDailyNews, Steve McClellan - Thursday, March 14, 2013
The final session of the 4As conference Wednesday was devoted to a group of the industry's "rising stars," who called for change -- and believe their elders should listen close ...
- Adland Chiefs Wrestle With Recruitment, Client Relations
MediaDailyNews, Steve McClellan - Tuesday, March 12, 2013
NEW ORLEANS -- Adland's senior media executives took center stage at the 4As Conference Tuesday morning to grapple with some of the industry's thorniest issues and some pointed questions fr ...
- 4A's: Patent Troll Suits Cost Agencies $10M Per Year
Around the Net In Media, Phyllis Fine - Monday, March 11, 2013
The 4A's and the ANA will assemble "a task force that will create a set of guidelines and best practices for shared responsibility" between agencies and advertisers for payment ...
- Boathouse Handles Creative Duties For Chobani
Around the Net In Media, Phyllis Fine - Monday, February 25, 2013
Boston-based independent agency Boathouse has taken over chief creative duties for Chobani, replacing Publicis Groupe's Leo Burnett. "Chobani moved the account to Boathouse in early 2013 without a review, followi ...
- Zip Car Taps Campbell-Ewald As AOR
Marketing Daily, Karl Greenberg - Wednesday, February 20, 2013
The Detroit Office ofCampbell Ewaldhas been selected as brand strategy and creative partner for car sharing companyZipcar, Inc.following a competitive review.The scope of work includes global brand strategy and campai ...
- News Corp. Might Let Go of AllThingsD
Around the Net In Media, P.J. Bednarski - Monday, February 18, 2013
The influential blog from Kara Swisher and Walter Mossberg was their idea, but News Corp. owns it. But the publishing giant might be agreeable to a split, Reuters is reportin ...
- Slow Economic Growth WIll Pressure Advertisers To Maximize ROI
MediaDailyNews, Steve McClellan - Friday, February 15, 2013
The world's richer economies, including the U.S. and the UK, can expect a decade or more of low growth. In the U.S., economic growth could be less than 2% annual ...
- Big-Data Storytelling: The Agency's Role In 'Moneyball' Era Of Marketing
Online Spin, Cory Treffiletti - Wednesday, February 13, 2013
All the talk of the day is Big Data: I have Big Data. You have Big Data. You'd think our industry had an inferiority complex, and that size really do ...
- OMD Tops In Agency Competitiveness Report
MediaDailyNews, Steve McClellan - Friday, February 1, 2013
Omnicom's global media agency network OMD came out on top in analyst RECMA's latest Network Diagnostics report. The study measures competitiveness in pitches, momentum, specialized resources and client profiles. It ...
- I Don't Care What Conference You Just Attended
Online Spin, Matt Straz - Monday, January 21, 2013
For 10 years I worked on the partner side of the marketing business, both as an agency executive at MEC and then as the co-founder of Pictela, an ad te ...
- The Fiscal Cliff And Agency Reviews
Online Spin, Dave Morgan - Thursday, December 6, 2012
Like all of you, I've been following the news about the fiscal cliff negotiations in Washington, DC. Not because I can do anything about it. Not because it is riveti ...
- Tempur-Pedic Taps Carmichael Lynch
Marketing Daily, Karl Greenberg - Monday, December 3, 2012
Bed manufacturer and marketer Tempur-Pedic International Inc. has selected Carmichael Lynch as its creative agency of record following a competitive review. Tempur-Pedic also named Carmichael Lynch Spong as its publ ...
- Where Does Creativity Belong: In Agencies Or Marketing Organizations?
Online Spin, Max Kalehoff - Tuesday, November 20, 2012
When I worked at a large communications agency early in my career, I found it odd when heralded "creatives" were automatically assigned to generate ideas for client challenges. Conversely, ...
- Vibrant Media Reinvents Halloween
Just An Online Minute, Persia Tatar - Monday, November 19, 2012
What happened to Halloween?! The effects of Hurricane Sandy caused major devastation, loss and inconvenience - not to mention the fact that we skipped my favorite holiday. But even ...
- Attracting New Agency Business
Research Brief, Jack Loechner - Tuesday, November 13, 2012
According to a new survey by RSW/US, about 8 in 10 agencies believe that the number of opportunities for new business are about the same as last year (34.4%) ...
- The ANA Announces Multicultural Excellence Winners
Marketing Daily, Karl Greenberg - Tuesday, October 30, 2012
The ANA 2012 Multicultural Excellence Award Grand Prize winners were announced at the ANA's 14th annual Multicutural Marketing and Diversity Conference in MIAMI, Fla. ...
- Agency-Client Conflicts Become Less Of A Headache
MediaDailyNews, Steve McClellan - Friday, October 12, 2012
Pivotal Research senior analyst Brian Wieser in a just-issued report lays out a case that clients care less about conflicts than in the past. It's part of the reason ...
- MDC Committed To Bulk Up Media, Reduce Debt
MediaDailyNews, Steve McClellan - Thursday, September 20, 2012
After a two-year buying spree that was capped earlier this year by the purchases of media shops RJ Palmer and TargetCast, holding company MDC Partners will now spend more ti ...
- P&G Launches Gillette Review
Around the Net In Brand Marketing, Karl Greenberg - Wednesday, September 19, 2012
Procter & Gamble has confirmed its review of its Gillette advertising account in North America involving both traditional and digital advertising (at BBDO and sister shop Proximity, respectively.) The revi ...
- WPP Ignites New Red Fuse Unit For Colgate-Palmolive
Around the Net In Media, Phyllis Fine - Thursday, September 6, 2012
Colgate-Palmolive has joined Mazda, Lincoln, MillerCoors and Bank of America as WPP clients deemed worthy of their own dedicated operating unit, writes Rupal Parekh. Called Red Fuse Communications, the n ...
- How Advertisers Can Work Best With Holding Companies
Around the Net In Media, Phyllis Fine - Tuesday, September 4, 2012
"The theory is, that major marketers are better off using multiple agencies within a single holding company, for smoother integration of their communications resources. However, this rarely happens," writes A ...
- 4As Issues Billing Report; Fees Remain Top Compensation Model
MediaDailyNews, Steve McClellan - Thursday, August 2, 2012
The 4As released its latest Labor Billing Rate Survey Report, which covers fees for work billed by agencies to clients in 2011. Fees for service, based on agency labor, rema ...
- Sshhh! CIA Sounding Out Agencies For Recruitment Campaign
Around the Net In Media, Phyllis Fine - Tuesday, June 5, 2012
The Central Intelligence Agency has reached out to major ad shops to vet them for possible work on recruitment ad campaigns. Those agencies needn't hire folks with "Top Secret/Sensitive Compartment ...
- Garfinkel Talks Classic Ads, Timeless Strategy
Marketing Daily, Karl Greenberg - Wednesday, May 16, 2012
Lee Garfinkel, who had been chief creative officer at Euro RSCG for a little over a year, has been doing automobile ads in one form or another since the 1970 ...
