- Uncommon Sense: Back in the Box
MediaDailyNews, Jeff Einstein - Thursday, May 17, 2012
Don't you long for the days when everyone in marketing and advertising didn't hitch their wagons or stake their claims to outside-the-box thinking? I do. ...
- Is General Motors Pulling Out of Facebook Prematurely?
Social Media Insider, Catharine P. Taylor - Wednesday, May 16, 2012
I knew some big advertiser was going to pull out of advertising on Facebook, as General Motors did earlier this week. It was predictable, as predictable as the fact th ...
- Your Ad Agency Is A Contractor, Not A Partner
Inside Performance, Mark Simon - Friday, April 27, 2012
Imagine gathering bids for a construction project in your house such as a bathroom renovation. A few hours before the deal is signed, you happen to find out that yo ...
- Don't Suffer From Overreaction Syndrome (ORS)
Online Spin, Cory Treffiletti - Wednesday, April 18, 2012
Are you an Overreaction Syndrome sufferer? Client service can be a difficult business, but it can be even harder if you overreact to everything that comes your way, especially wh ...
- Lack of Trading Transparency Heightens Agency-Advertiser Tensions
MediaDailyNews, Steve McClellan - Thursday, April 12, 2012
A new study from the World Federation of Advertisers, which quizzed both advertisers and agencies, concludes that most marketers believe that agency trading desks -- used to buy various for ...
- P&G Moves Ad Spend From TV To (Surprise?) Magazines
Around the Net In Media, Phyllis Fine - Wednesday, March 28, 2012
Last year Procter & Gamble, the U.S. company leader in ad spend, moved dollars from TV to magazines, according to data just released from Kantar Media. Why the (perhaps) surprisi ...
- Secrets Of A Digital Evangelist
Online Spin, Cory Treffiletti - Wednesday, March 21, 2012
The role of the digital evangelist inside a large brand can be a thankless job, as you spend every waking hour developing innovative strategies, evaluating an endless stream of intelligen ...
- Turf Wars Between Agencies Anger Marketers, Impact Shopping Experience
MediaDailyNews, Steve McClellan - Monday, March 5, 2012
While turf battles between agencies working on the same account aren't new, they don't appear to be subsiding -- at least between brand advertising agencies and shopper marketing firms. Near ...
- Venables Bell & Partners Creates Brand Consultancy
Marketing Daily, Karl Greenberg - Friday, March 2, 2012
San Francisco-based independent advertising agency Venables Bell & Partners has launched a brand-consultancy division called vbp orange. The division will do brand strategy, concept and experiential design, as well ...
- War! The Fight For The Future Of Advertising
Online Spin, Matt Straz - Monday, February 13, 2012
There is a war taking place in advertising, one that will determine what the industry will look like for years to come. This battle is being waged on multiple front ...
- OMD's Gunn Orchestrates Levi's Global Digital Shift
MediaDailyNews, Steve McClellan - Friday, January 27, 2012
At a time when the client is shifting its consumer-marketing strategy from a regional to a global approach, OMD has tapped Patrick Gunn to manage Levi's global digital activities. ...
- What Is An Agency's Role?
Inside Performance, Gord Hotchkiss - Thursday, January 26, 2012
Last week, I was talking to someone about what role a digital agency would play in the future. We went down all the usual paths and came up with t ...
- Study: Advertiser-Agency Relationship Needs Work
Around the Net In Media, Phyllis Fine - Tuesday, January 24, 2012
The state of agency-advertiser relationships is definitely unsettled, according to a study done by the CMO Council. For example, "Only 36% of marketers are committed to their agency relationships, wi ...
- Can An Agency Succeed On Pay-For-Performance?
Online Spin, Cory Treffiletti - Tuesday, January 24, 2012
Can a pay-for-performance model really work in the agency world? Last week Mediabrands made the announcement that it was going the performance route and would begin to tie its compensati ...
- Mediabrands Adopts Pay-For-Performance, Seiler Calls Other Models 'Horrible Disservice'
MediaDailyNews, Laurie Sullivan - Monday, January 16, 2012
IPG Mediabrands will move to a pay-for-performance model that links the agency's performance and compensation to the clients' business outcome, according to Global CEO Matt Seiler. Any other way creat ...
- Nature Made Taps Amazon Advertising
MediaDailyNews, Karl Greenberg - Monday, January 16, 2012
Dietary supplement brand Nature Made has hired Amazon Advertising as AOR. ...
- DoubleBounce Signs Yahoo, AOL To Distribute Branded Shorts
Online Media Daily, Fern Siegel - Monday, January 9, 2012
Digital content company DoubleBounce just signed Yahoo and AOL as clients. The company secures cable TV pilots from successful production companies and then transforms long-form projects into short-form mini Webisod ...
- Biggest Agency News Stories Of The Year
Around the Net In Media, Phyllis Fine - Thursday, December 29, 2011
For quick insight into 2011's agency news, have a listen to this short MP3, in which AgencySpy editor Kiran Aditham discusses this year's major trends. Number one, he says, is&nbs ...
- IPG Mediabrands Gains TV Efficiencies Via Social Media Data
MediaDailyNews, Wayne Friedman - Tuesday, December 20, 2011
A new deal between IPG Mediabrands and Networked Insights will examine social media TV data to gain better efficiency for clients' TV advertising dollars. ...
- Corry Exits Amphibian, Joins Unilever
MediaDailyNews, Steve McClellan - Friday, December 9, 2011
Amphibian, the Initiative unit that links digital extensions with clients' on-air campaigns, is missing its key executive. Drew Corry, former vice president and director, who led the unit since i ...
- The Impact Of Leadership Vs. Management On The Client/Agency Relationship
Online Spin, Jason Heller - Tuesday, November 29, 2011
In most organizations, there are those who assume leadership roles and others who assume management roles. It's generally accepted that finding individuals with exceptional skills in both leadership and manageme ...
- Agency-Client Relationship: Still Crazy After All These Years
MediaDailyNews, Steve McClellan - Wednesday, November 9, 2011
After 150 years or so of working together, it is assumed that ad agencies and marketing concerns could figure out an efficient -- even optimal -- relationship. Personnel issues, coupl ...
- Why Clients Don't Need Agencies Anymore
Around the Net In Media, Phyllis Fine - Tuesday, October 18, 2011
"Clients don't need agencies anymore," writes Uwe Hook in in this thoughtful piece, which analyzes a RSW/US survey that polled 174 key marketers on agency-client relationships. Among the key point ...
- Communication Improves Agency-Client Procurement Talks
MediaDailyNews, David Goetzl - Tuesday, October 4, 2011
The procurement process may continue to be a sore spot between agencies and clients, but there has been improved communication. Part of the reason is that executives in the departmen ...
- Trust But Verify: Marketers Doing More Agency Evaluations
MediaDailyNews, Steve McClellan - Thursday, September 29, 2011
According to a new report analyzing marketer-media agency business relationships, the frequency of formal agency evaluations is increasing. At the same time, the report found, the shift in agency compensati ...
- Fundamentals: Agencies, Clients Need To Intensify Customer Bonds
MediaDailyNews, Steve McClellan - Tuesday, September 27, 2011
Kim Kadlec recalled a phrase coined by Mark Twain that "etiquette requires us to admire the human race." Social marketing "netiquette" requires it as well, she said, explaining the industry ...
- Aegis CEO Forecasts Single-Digit Growth Through 2016
MediaDailyNews, Steve McClellan - Wednesday, September 21, 2011
While the economic outlook is uncertain, Aegis CEO Jerry Buhlmann said that so far, advertisers are not cutting back on planned 2011 budgets. He sees slower growth in North Ameri ...
- Agency Pitching: 10 Ways To Stand Out And 10 Ways To Flame Out
Inside Performance, Aaron Goldman - Wednesday, September 7, 2011
After spending nearly five years in the agency world and being a part of 50+ formal RFPs, it was clear to me that the client/agency RFP process was broken. Fr ...
- Return on Integrity: The Art of the Effective Agency/Client Partnership
MediaDailyNews, Mike Robertson - Tuesday, September 6, 2011
As agencies and clients, our goal should always be to work together to form relationships based on respect and appreciation. An environment conducive to good analytic thinking delivers results. A ...
- The Reality Of Agency Pitching
Inside Performance, Rob Griffin - Friday, September 2, 2011
I regularly debate with myself whether or not the incumbent has the advantage or is cursed. For a client, change is a hard thing and the agency would have ...
