- The Reality Of Agency Pitching
Inside Performance, Rob Griffin - Friday, September 2, 2011
I regularly debate with myself whether or not the incumbent has the advantage or is cursed. For a client, change is a hard thing and the agency would have ...
- GM Drives Global Review, Co. Spends $3.5B In Ads Worldwide
MediaDailyNews, Steve McClellan - Tuesday, August 23, 2011
General Motors is launching a global consolidation review. The carmaker spends an estimated $3.5 billion in ads worldwide and just over $2.1 billion in the U.S., according to Kantar Medi ...
- On Perspective
TV Board, Bob DeSena - Tuesday, August 23, 2011
I wrote something several months ago about Peter Rabar, an agency legend I had the privilege to work for, and to learn from. It was called "In Peter We Trust ...
- The Client Who Thought Agencies Should Work On Xmas
Around the Net In Media, Phyllis Fine - Tuesday, August 9, 2011
Agency complaints about the account review process have snowballed as more clients lead reviews themselves rather than depending on consultants, writes Rupal Parekh. "What we see with some client-led revie ...
- Top Three Ways Clients Can Fix Agency Relationships
Online Spin, Jason Heller - Tuesday, May 17, 2011
Last week we discussed the top three ways that agencies can improve the client/agency relationship. Of course there are two parties to every relationship, and this week we delve in ...
- Primary Agencies In Jeopardy If Reviewed
Research Brief, Jack Loechner - Tuesday, May 17, 2011
Only 55% of marketers state they would consider using their primary agency again if they were to put their account up for review. In 2008, 62% of marketers rated th ...
- Top Three Ways Agencies Can Fix Client Relationships
Online Spin, Jason Heller - Tuesday, May 10, 2011
Agencies take heed. You have developed a proven process, nurtured a staff of experts who are client-service focused and utilize the best technology. Yet the client/agency relationship is suffering. Fe ...
- The Whole Egg
TV Board, Bob DeSena - Tuesday, March 1, 2011
A long time ago in a galaxy far, far away, when agencies combined media and creative services for their clients, there was born the concept of the Whole Egg. ...
- When Did AOR Become A Four-Letter Word?
Online Spin, Cory Treffiletti - Wednesday, February 2, 2011
Have you noticed the average tenure for an ad agency relationship is not much longer than the average tenure of a CMO? The average CMO seems to last about 18- ...
- ANA: Clients, Agencies Have A 'Shared Purpose'
Marketing Daily, Karl Greenberg - Wednesday, September 15, 2010
"You have to wrestle to the ground what is your shared purpose," said Kimberly-Clark's Clive Sirkin. "There must be a clear, articulate point of view from the client and t ...
- What Does It Mean To Be A True 'Partner'?
Online Spin, Cory Treffiletti - Wednesday, July 28, 2010
The antithesis of a partner is a vendor, and there is a simple point of differentiation. A partner is a valued relationship. A vendor is an order-taker. A partner ...
- Have You Hugged Your Agency Today?
Online Spin, Cory Treffiletti - Wednesday, July 21, 2010
Have you hugged your agency partners today? OK, I'll admit that sounds a little extreme, but the question is intended to be exaggerated to highlight the state of agency/client relationshi ...
- Marans Heads ARF Media Efforts
MediaDailyNews, Wayne Friedman - Thursday, July 15, 2010
Veteran media researcher David Marans has joined the Advertising Research Foundation as executive vice president of media. Marans worked with major consumer marketers, including Ford Motor, Sears, Pfizer and Unileve ...
- Strategy Vs. Tactics: An Issue Of Compensation
Online Spin, Cory Treffiletti - Wednesday, June 16, 2010
Does your agency focus its attention on tactics, rather than strategy? Many people talk about the agency model being "broken," and the primary reason is that most agencies are compensat ...
- Top-Level Execs Venture Out To Form VC Company
SearchBlog, Laurie Sullivan - Wednesday, April 28, 2010
What it former Google, Yahoo, Microsoft and iCrossing executives came together to form a company offering venture capital funding and guidance, as well as digital marketing services. The services wou ...
- Self-Sufficient Marketers a Challenge to Agencies
Research Brief, Jack Loechner - Tuesday, April 27, 2010
According to the Chief Marketing Officer (CMO) Council's latest State of Marketing Report, corporate marketers expect to become less dependent on agencies and more self-sufficient with their own internal digit ...
- New Ads Explain the Science Behind Clearasil
Around the Net In Brand Marketing, Thom Forbes - Tuesday, March 16, 2010
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- At The 4A's: Unilever VP Big Fan Of AOR Relationship
Marketing Daily, - Wednesday, March 3, 2010
"I'm a big fan of the AOR relationship," says Kathy O'Brien, vp of personal care for Unilever, in speaking at the 4A's media conference on Tuesday. "With our brand's tea ...
- Why The New IAB Guidelines Are Good For Everyone
Online Media Daily, Jim Ewel - Thursday, January 21, 2010
The IAB and 4A recently published draft version 3.0 of their standard terms and conditions (T&Cs) for comment. This is the first revision since 2002, and it addresses a numb ...
- Woe The Digital Sale: Reflections On Gift-Giving
Publishing Insider, Amy Auerbach, Jason Krebs - Thursday, January 14, 2010
From the mailbox: Our agency mail room was a bit more busy this year than last year delivering vendors' gifts -- but ouch, my stomach still hurts from eating t ...
- Two Dirty Little Secrets Of Demand-Side Networks
Online Spin, Cory Treffiletti - Wednesday, December 9, 2009
Ad networks are not new, and they aren't going anywhere anytime soon. They provide a viable solution for buying mass audience at an efficient price, along with optimization opportunities th ...
- Process Paralysis And The Need To Act Quickly (Sounds Like Fun)
Online Spin, Cory Treffiletti - Wednesday, November 25, 2009
I was reading some articles and catching up over the weekend when I came across an article in the British edition of Marketing Week written by Jamie Matthews, who's ...
- Are You Boring Your Clients?
Online Spin, Kendall Allen - Monday, November 23, 2009
I have been thinking lately about our industry's evergreen focus on the most typical ways agencies can find themselves suddenly out in the cold. The usual problems are the mo ...
- Getting The Most Out Of Your Agency (Of The Future)
Online Spin, Cory Treffiletti - Wednesday, October 28, 2009
Ever heard the one about the agency that pitches a piece of business with the "A-Team" and once they win the account, the "B-team" gets put on the business? It ...
- MRM, Aniboom Team, Clients Get Animation Services
MediaDailyNews, - Monday, August 31, 2009
MRM Worldwide, a global digital advertising agency and operating company of McCann Worldgroup, has entered a strategic partnership with Aniboom, a virtual animation studio. ...
- Belo Corp. Gets Monies From Bankrupt GM
MediaDailyNews, David Goetzl - Tuesday, August 18, 2009
As media companies look to collect unpaid bills from General Motors, station group Belo Corp. has reached a settlement after claiming it was owed $2.5 million by the bankrupt automa ...
- The Code Of Advertising: Like Car Buying OR Home Buying?
Inside Performance, Chris Copeland - Friday, July 31, 2009
For a long period of time, there was "The Code": an often unspoken agreement between advertiser and advertising agency, that together, through thick and thin, each side would respect a ...
- Philips Splits $500 Million Media Account Between MPG and Incumbent Carat
Raw, Steve McClellan - Friday, November 4, 2011
Philips Electronics has divided its global media chores between MPG and the incumbent, Carat. MPG was awarded duties for the client's "Consumer Lifestyle" division in North and South America a ...
