- McDonald's Leverages Digital, Loyalty Rewards As Sales Rise
Marketing Daily - Top of the News, Steve Ellwanger - Thursday, July 29, 2021
Q2 U.S. comparable-unit sales growth of 25.9% credited to menu price increases, new crispy chicken sandwiches, and meal tied to pop group BTS. ...
- Football-Obsessed Bojangles Signs College QBs
QSR Land, Sarah Mahoney - Tuesday, July 27, 2021
In the South, college football is everything. Bojangles' Jackie Woodward, chief brand and marketing officer, explains why it moved so fast to sign two top college quarterbacks. ...
- Breaking Barriers via Curiosity, Collaboration & Doing One's Homework
MediaPost Connect, Lisa Singer - Thursday, July 22, 2021
"You act too smart." A male supervisor told White Castle CMO, Lynn Blashford, that early on in her career, and he didn't mean it as a compliment. Cut to 202 ...
- Panera Switches Catering Strategy For Hybrid Work Models
QSR Land, Sarah Mahoney - Tuesday, July 20, 2021
Panera wants to be best work buds with a changing universe of office-goers. Hoping to regain its No. 1 caterer crown, it's introducing new at-work options for remote teams. ...
- Subway Features Sports Icons In Creative
Around the Net In Brand Marketing, Tanya Gazdik - Thursday, July 15, 2021
Subway is featuring Charles Barkley, Tom Brady, Stephen Curry, Megan Rapinoe and Serena Williams in a promotion for its “Eat Fresh” menu relaunch. The campaign, which includes TV, social a ...
- McCain Foods' Anthem For Restaurant Workers: 'Let's Fry'
Marketing Daily, Steve Ellwanger - Thursday, July 15, 2021
"We leveraged a simple insight that back-of-the-house restaurant workers use music to move them through their workday," says Smiths Agency founder. ...
- Little Caesars Tests Plant-Based 'Planteroni' Topping
Marketing Daily, Steve Ellwanger - Wednesday, July 14, 2021
Little Caesars is introducing plant-based pepperoni this week as a pizza topping at hundreds of locations in seven markets including Detroit, NY, LA and SF. ...
- Doughnut Domination: America's Sweet Obsession Continues
QSR Land, Sarah Mahoney - Tuesday, July 13, 2021
Following Krispy Kreme's latest stock offering, QSR Land checks in with Mintel to ask the big question: What drives all the endless love for these sweet treats? ...
- Chipotle Latest Brand To Offer Vaccine Incentive
Around the Net In Brand Marketing, Tanya Gazdik - Tuesday, July 6, 2021
Chipotle is the latest brand to offer an incentive for getting the COVID-19 vaccine. The Mexican fast-casual chain is offering buy-one-get-one free entrees July 6 from 3 p.m. to closing at participating restauran ...
- Be True To Your QSR: McDonald's, Popeyes Go National With Loyalty Programs
Marketing Daily - Top of the News, Steve Ellwanger - Tuesday, July 6, 2021
In tests, MyMcDonald's Rewards members were "far more likely to return in the next 30 days compared to non-loyalty customers," says McDonald's prez. ...
- Chili's New Marketing Chief On Wings, Rewards, Virtual Brands
QSR Land, Sarah Mahoney - Tuesday, July 6, 2021
Michael Breed is the new senior vice president of marketing at Brinker International, overseeing Chili's and It's Just Wings. He tells QSR Land what's ahead. ...
- Yum Brands Franchisee Acquires Au Bon Pain From Panera
Around the Net In Brand Marketing, Tanya Gazdik - Wednesday, June 30, 2021
Yum Brands and 7-Eleven franchisee Ampex Brands have acquired bakery and cafe chain Au Bon Pain from JAB Holding-owned Panera Bread in a deal which includes about $60 million ...
- Few CPG, QSR Brands Lighting Up For Independence Day
Marketing Daily - Top of the News, Steve Ellwanger - Wednesday, June 30, 2021
"With an unpredictable supply chain, brands are having to rethink some of their traditional seasonal campaigns," says retail specialist Jake Bolling. ...
- Wanna Bet On Your Pizza? Domino's Partners With DraftKings
QSR Land, Sarah Mahoney - Tuesday, June 29, 2021
Domino's wants to get that pizza out to your car in less than two minutes. And it's hoping consumers will even take its Over/Under Challenge. ...
- Chipotle Revamps Loyalty Program With Help From Tesla
Around the Net In Brand Marketing, Tanya Gazdik - Sunday, June 27, 2021
Chipotle has revamped its loyalty program to include a limited-edition racing game where customers could win a Tesla. The Rewards Exchange includes more customizable options. Customers can choose to ca ...
- Thighs Are The New Wings: How QSR Chain Dealt With Chicken Shortage
Marketing Daily, Steve Ellwanger - Monday, June 21, 2021
QSR chain Wingstop Inc. is hedging its bets on a worsening chicken shortage by launching a new brand called Thighstop. ...
- Dunkin, Friendly's Get New CMOs
QSR Land, Sarah Mahoney - Tuesday, June 22, 2021
Former Coca-Cola exec Rafael Acevedo is joining Dunkin' as CMO, while Friendly's beefs up marketing muscle just in time for ice-cream season. ...
- From Influencers to Hashtag Campaigns: White Castle Deepens Engagement with CPG Shoppers
The MediaPost Cases, Lisa Singer - Monday, July 26, 2021
Thanks to White Castle's QSR roots, social media has long been a significant part of their grocery division's marketing mix. CMO Lynn Blashford talks strategy, and how not only t ...
- Dave & Buster's Tries To Lure Diners AND Workers
Marketing Daily, Steve Ellwanger - Tuesday, June 15, 2021
7 new spots target a broad range of potential patrons, while company also allocates $5 million for hiring programs and employee-retention incentive. ...
- Fast-Casual Chains Gaining, Moving Past 2019 Sales Levels
QSR Land, Sarah Mahoney - Tuesday, June 15, 2021
Skies are brightening as the restaurant world looks to put the pandemic behind it, with two new reports pointing to increases over 2019 levels. ...
- El Pollo Loco Has One Foot In History, The Other In TikTok
Brand Insider, Steve Smith - Friday, June 11, 2021
El Pollo Loco has a 45-year legacy of serving authentic Mexican fare principally to a Southwest clientele who know the difference. So as the company looks to expand beyond n ...
- Burger King Donates To LGBTQ Group
Around the Net In Brand Marketing, Tanya Gazdik - Tuesday, June 8, 2021
Burger King is taking aim at Chick-fil-A and the brand’s historic reputation as the opposite of an LGBTQ ally. Burger King will donate 40 cents for every chicken sandwich so ...
- What Won't Change? Demand For Trust, Digital, Better CX
QSR Land, Sarah Mahoney - Tuesday, June 8, 2021
New research from Market Force suggests that even as pandemic memories fade, consumers will be hungry for better digital experiences. ...
- PepsiCo Extends QSR Outreach With FAT Brands Deal
Marketing Daily, Steve Ellwanger - Tuesday, June 1, 2021
The move comes as PepsiCo continues to step up consumer outreach to expand its footprint in the restaurant space against Coca-Cola. ...
- Chipotle Launches 'Queen of Pride' Contest
QSR Land, Sarah Mahoney - Wednesday, June 2, 2021
Chipotle hopes people love drag as much as burritos, with its first-ever "Queen of Pride" contest to celebrate Pride Month. ...
- McDonald's Enlists Korean Pop Superstars BTS
Around the Net In Brand Marketing, Tanya Gazdik - Thursday, May 27, 2021
McDonald’s “BTS Meal” includes a 10-piece McNuggets, medium fries, medium Coke, and, for the first time ever in the United States, Sweet Chili and Cajun dipping sauces adapted from popul ...
- A Side of Phygital: McAlister's Upgrades the QSR Experience
Brand Insider, Steve Smith - Friday, May 28, 2021
Adversity is the mother of innovation, especially if you have been a marketer in the QSR industry this past year. But as consumers flow back into eat-out mode, what onli ...
- KFC Lays Out Huge Growth Plans
Around the Net In Brand Marketing, Tanya Gazdik - Tuesday, May 25, 2021
KFC unveiled a long-term goal of 4% annual unit growth, with the potential to triple in size in the coming years, especially in overseas markets. During the Yum brands glob ...
- To Boost Branding, Panera Redesigns Cafes
QSR Land, Sarah Mahoney - Tuesday, May 25, 2021
Panera Bread is redesigning its restaurants, relocating ovens and expanding drive-throughs, hoping to give customers an extra helping of brand personality. ...
- Now, About That Chicken Sandwich: Popeye's Inside Story
The MediaPost Cases, Lisa Singer - Friday, June 11, 2021
Who would have known the launch of a chicken sandwich would be the QSR story of the year? Apparently, not even Popeye's own marketing team. Brand Lead Lisa O'Brien shar ...
