- Dunkin' Perks Up CarMax Test Drives
QSR Land, Sarah Mahoney - Tuesday, April 13, 2021
CarMax is taking Dunkin' for a ride, offering gift cards to people when they go for a test drive, ...
- BarkBox Gives Up On Domino's But Gets Last Laugh
D2C FYI, Sarah Mahoney - Monday, April 12, 2021
Its recent Twitter attempt to pursue a pizza partnership with Domino's failed --- but getting its fans involved was a win. ...
- Teen Passions: Chick-fil-A, Amazon, Racial Justice
Marketing Daily - Top of the News, Sarah Mahoney - Friday, April 9, 2021
Gen Z is back under the microscope, with new research from Piper Sandler highlighting important changes in way teens are looking at brands. ...
- White Castle Uses Recipe Campaign To Stoke Spring Cravings
QSR Land, Sarah Mahoney - Tuesday, April 6, 2021
With its Cravey Boat (a branded collectible) and spring-themed recipes, White Castle looks for new ways to engage its superfans. ...
- Amid Restaurant Carnage, Cracker Barrel And Darden Shine
QSR Land, Sarah Mahoney - Tuesday, March 30, 2021
As the restaurant industry struggles with closures, industry observers think Cracker Barrel and Darden Restaurants may whet consumers' appetites. ...
- Yum! Brands Acquires Tictuk, Escalates QSR Tech Stack Arms Race
Marketing Daily - Top of the News, Steve Ellwanger - Friday, March 26, 2021
Tictuk enables customers to order and interact with brands through a variety of social media and chat channels. ...
- Krispy Kreme Spreads 'Sweet Support' To Vaccine Recipients
Marketing Daily, Steve Ellwanger - Tuesday, March 23, 2021
People who present a valid COVID-19 vaccination card can receive a free Original Glazed doughnuts --- any time, any day, and even every day. ...
- Out Of Love With Cooking, America Re-Embraces Restaurants
QSR Land, Sarah Mahoney - Tuesday, March 23, 2021
Remember all that bread-baking last spring? Americans are over it and reconsidering restaurants, says the Hartman Group. ...
- KFC Chicken Sandwich OOH Ads Stalk Burger King, McDonald's, Wendy's
Marketing Daily, Steve Ellwanger - Thursday, March 18, 2021
The blunt messaging on three billboards in Los Angeles, Miami and Manhattan: "We make the chicken sandwiches around here." ...
- Shake Shack Chooses iOS App, Uber Eats For New Delivery Option
Marketing Daily, Steve Ellwanger - Wednesday, March 17, 2021
Shake Shack will have much more control over its customer data, one of many sources of friction between restaurants & third-party delivery services. ...
- New Rescue Bill Could Spark 'Eye-Popping' Sales Gains
QSR Land, Sarah Mahoney - Tuesday, March 16, 2021
Help is on the way for the down-and-out restaurant business, with $1,400 in payments for consumers, and $28.6 billion in direct relief. ...
- Chipotle Going Digital-Only With Customizable Quesadilla
Marketing Daily - Top of the News, Steve Ellwanger - Thursday, March 11, 2021
It's rare that a QSR's stock gets a nice bump from a single menu introduction, but that's what happened Tuesday for Chipotle. ...
- Deliver Me From Hunger: Third-Party Takeout Services Proliferate
Marketing Daily - Top of the News, Steve Ellwanger - Tuesday, March 9, 2021
Consumers sourced $486 billion worth of food from restaurants in 2020 -- with 89% ordered using websites, and mobile and aggregator apps. ...
- QSR Brands Fumble The Social-Media Funnel
QSR Land, Sarah Mahoney - Tuesday, March 9, 2021
A new analysis of QSR social-media strategies shows many don't connect early enough, missing chances to gain attention and engagement with hungry consumers. ...
- Chipotle Ties Exec Compensation To Diversity Goals
Around the Net In Brand Marketing, Tanya Gazdik - Thursday, March 4, 2021
Chipotle Mexican Grill will be tying executive compensation to diversity and sustainability goals with the goals of increasing locally grown food, maintaining racial and gender pay equity and improving environment ...
- Chicken Sandwich Wars: Can Popeyes 'Ransom' McDonald's-Related URL?
Marketing Daily - Top of the News, Steve Ellwanger - Tuesday, March 2, 2021
"We saw that you're trying to turn crispyjuicytender into an official word, and it just so happens that we own the URL crispyjuicytender.com." ...
- Chuck E. Cheese Plots Comeback Promotions
QSR Land, Sarah Mahoney - Tuesday, March 2, 2021
The chain, freshly out of bankruptcy, pins comeback hopes to a seasonal strategy, starting with a Spring-tastic Celebration -- and Unicorn Churros. ...
- National Restaurant Association Show Cancelled
Around the Net In Brand Marketing, Tanya Gazdik - Sunday, February 28, 2021
Organizers of the National Restaurant Association Show are canceling the 2021 convention, which was scheduled for May 22-25 in Chicago. Because of the COVID-19 pandemic, Illinois has ordered restrictions ...
- Dunkin' Teams With Twitch Rivals North America To Reach Gamers, Viewers
Marketing Daily, Steve Ellwanger - Thursday, February 25, 2021
The relationship aims to connect Dunkin' with people who are brand-flexible and don't watch traditional television. ...
- Normal? Restaurants Say Maybe By September
QSR Land, Sarah Mahoney - Tuesday, February 23, 2021
A new survey says most restaurants feel "normal" is still seven months away, as many chains still struggle and face more closures. ...
- Consumers Beg QSRs To Return Dropped Items To Menus
Around the Net In Brand Marketing, Phyllis Fine - Thursday, February 18, 2021
"Change.org, a website started by two Stanford University students that calls itself 'the world’s largest social change platform,' has become a hotbed of agitation for food companies to bring ba ...
- Applebee's Teams With Cheetos For Virtual 'Cosmic Wings' Brand
Marketing Daily, Steve Ellwanger - Thursday, February 18, 2021
Nearly 1,300 of its U.S. kitchens are preparing Cheetos-flavored chicken wings and side dishes under the Cosmic Wings brand. ...
- Starbucks Cozies Up To Its Drive-Through Future
QSR Land, Sarah Mahoney - Tuesday, February 16, 2021
Starbucks' execs are getting ready for "the great human reconnection" -- and building plenty of drive-throughs. ...
- Popeyes Hoping For Success With New Fish Sandwich
Around the Net In Brand Marketing, Tanya Gazdik - Thursday, February 11, 2021
Popeyes Louisiana Kitchen is hoping its new fish sandwich creates the same sort of viral success as its chicken sandwich, introduced 18 months ago. The Cajun Flounder Sandwich is ...
- A&W Calls For Truce To 'Chicken Sandwich War'
Marketing Daily, Tanya Gazdik - Thursday, February 11, 2021
"At A&W, we're lovers, not fighters," A&W's Liz Bazner tells "Marketing Daily." ...
- Burger King, McDonald's Rewards: No Third-Party Delivery --- For Now
Marketing Daily, Steve Ellwanger - Thursday, February 11, 2021
QSRs enter another year of having to juggle the tradeoff between direct data relationships with customers and generating lower-margin orders through entities like Grubhub. ...
- Burger King Tests New Loyalty Program
Around the Net In Brand Marketing, Tanya Gazdik - Wednesday, February 10, 2021
Burger King is trying out a new customer loyalty program called “Royal Perks” in Los Angeles, Long Island, Miami, New Jersey and New York City. The effort is part ...
- Philadelphia, Panera Foster Food-Sharing For Valentine's Day
Marketing Daily, Steve Ellwanger - Tuesday, February 9, 2021
Panera Bread is reaching back to 1990s nostalgia to reunite "Boy Meets World" stars Ben Savage and Danielle Fishel. ...
- Bleeding Hearts: Hot Pursuit Of V-Day Love
QSR Land, Sarah Mahoney - Tuesday, February 9, 2021
Restaurants may be battered, but they're still romantic. Here's what they're cooking up with Cupid. ...
- McDonald's Plans Return Of Shamrock Shake
Around the Net In Brand Marketing, Tanya Gazdik - Friday, February 5, 2021
St. Patrick's Day is more than a month away, but McDonald's is already getting ready. Beginning Feb. 15, the fan-favorite, green-tinted Shamrock Shake as well as an Oreo Shamrock McFlur ...
