- Pinterest Creative Dynamic Certification Launches With Three Partners
Search & Performance Marketing Daily, Laurie Sullivan - Tuesday, January 19, 2021
The move enables certified advertisers to automate the process of tailoring ads to audiences by partnering with dynamic creative platforms. The three companies' platforms allow advertisers to design performance-driven Pin ...
- PRAM Seeks Proposals For New System To Identify Web Users
Digital News Daily, Wendy Davis - Friday, January 15, 2021
The five-month old industry organization Partnership for Responsible Addressable Media is seeking input about potential new technologies that could replace cookies and other identifiers that are used for ad target ...
- DoubleVerify Launches Tiers For Suitability, Brand Safety
Search & Performance Marketing Daily, Laurie Sullivan - Monday, January 11, 2021
DoubleVerify aligns with standards from the 4A's Advertising Protection Bureau and the WFA's Global Alliance for Responsible Media. ...
- How Data Models May Have Helped Prevent Chaos At Capitol Building
Data & Programmatic Insider, Laurie Sullivan - Monday, January 11, 2021
Advertisers use data models to determine the "perfect" message to target consumers with ads at specific moments. Why can't data models built on sentiment and interests predict violence? ...
- Job Seekers Settle Battle With Amazon And T-Mobile Over Age-Targeted Facebook Ads
Digital News Daily, Wendy Davis - Wednesday, January 6, 2021
A group of job seekers and the Communications Workers of America Union have settled a 2017 lawsuit alleging that Amazon and T-Mobile used Facebook's tools to illegally prevent older worke ...
- EU Antitrust Regulators Approve Google's Purchase Of Fitbit
Digital News Daily, Wendy Davis - Thursday, December 17, 2020
"We can approve the proposed acquisition of Fitbit by Google because the commitments will ensure that the market for wearables and the nascent digital health space will remain open a ...
- Facebook Picks Public Fight With Apple Over Privacy
PolicyBlog, Wendy Davis - Thursday, December 17, 2020
In the unusually public battle, the company that let Cambridge Analytica harvest 87 million users' data is running newspaper ads headlined "Apple vs. the free internet." ...
- Facebook Places Newspaper Ads Slamming Apple's IDFA
Search & Performance Marketing Daily, Laurie Sullivan - Wednesday, December 16, 2020
"Brands and consumers both lose to Apple," said Conor Ryan, StitcherAds CIO. "it's like Instagram not knowing who you are every time you open the app and trying to gue ...
- Twitter Seeks Dismissal Of Lawsuit Over Phone Number Snafu
Digital News Daily, Wendy Davis - Tuesday, December 15, 2020
Twitter is urging a federal judge in Seattle to dismiss a class-action complaint accusing the company of drawing on users' phone numbers for ad targeting. ...
- Twitter Fined In Europe For Delay In Disclosing Data Breach
Digital News Daily, Wendy Davis - Tuesday, December 15, 2020
Regulators in Europe on Tuesday said they have fined Twitter around $546,000 for waiting too long to disclose a data breach that may have affected Android users. ...
- FTC Launches Broad Online Privacy Investigation
Digital News Daily, Wendy Davis - Monday, December 14, 2020
The FTC on Monday launched an investigation into "dangerously opaque" online pratices by demanding detailed information from Facebook, Amazon, Twitter, YouTube and others about how they gather data about consume ...
- Can LinkedIn Stories Attract B2B Advertisers?
Search & Performance Marketing Daily, Laurie Sullivan - Friday, December 11, 2020
LinkedIn this week began testing ads across the U.S. and Canada in a format it calls Stories, which are short, full-screen, vertical videos, photos and text images for mobile devi ...
- French Regulators Fine Google, Amazon Over Privacy
Digital News Daily, Wendy Davis - Thursday, December 10, 2020
In an online privacy crackdown, French authorities have fined Google $121 million and Amazon $43 million over their use of cookies for ad-targeting purposes. ...
- Facebook's WhatsApp Blasts Apple Over Privacy Labels
Digital News Daily, Wendy Davis - Wednesday, December 9, 2020
Apple's new app privacy labels are unfair to outside companies, Facebook's WhatsApp said Wednesday. ...
- Senate Democrats Push Google To Improve Ad Policies
Search & Performance Marketing Daily, Laurie Sullivan - Tuesday, December 8, 2020
Senators Amy Klobuchar and Mark Warner stepped in to lead 11 senators in a letter that calls for Google to strengthen enforcement of its policies regarding election-related disinformation, which includ ...
- Why CTV Should Be Contextual, Not Connected, TV
RTBlog, Joe Mandese - Monday, December 7, 2020
On the heels of last week's column predicting we are poised to see a dramatic resurgence in contextual targeting, I received a flurry of new announcements leaning back into contextua ...
- Newspaper Group Supports Privacy Regulations Aimed At 'Most Harmful' Companies
Digital News Daily, Wendy Davis - Thursday, December 3, 2020
"We do need more privacy regulation in the United States," David Chavern, CEO and president of the News Media Alliance, tells MediaPost. ...
- Comscore, MediaMath Partner On Programmatic Contextual Targeting For CTV, Livestreaming Video
Search & Performance Marketing Daily, Laurie Sullivan - Thursday, December 3, 2020
Frame-by-frame visual recognition and second-by-second audio processing will provide contextualization of the full content for CTV, video and livestreaming and will be available globally in
MediaMath's demand-side platform. ...
- Comcast FreeWheel To Automate Schedule For NBCU Linear TV Advertising
Television News Daily, Wayne Friedman - Wednesday, December 2, 2020
Ramping up its addressable advertising, FreeWheel will employ its digital ad-server AutoScheduler technology to automate NBCU's linear TV ad scheduling across all its networks. ...
- UM's Primis Unveils Contextual Audience-Targeting Solution
MediaDailyNews, Joe Mandese - Tuesday, December 1, 2020
At a time when many advertisers, agencies and publishers are looking for privacy-friendly alternatives to targeting media audiences, Universal McCann's Primis unit today unveiled a new contextual targeting technology f ...
- A+E Networks and Crown Media Join Xandr Invest Platform
Digital News Daily, Karlene Lukovitz - Wednesday, November 18, 2020
The two media companies join AMC Networks, Disney and AT&T sibling company WarnerMedia in making their linear ad inventory available on the platform to enable combined linear and audience-based b ...
- Apple Begins 2021 With 2 Major Changes That Advertisers, Developers Need To Know
Inside Performance, Laurie Sullivan - Wednesday, November 18, 2020
One change is part of an App Store Small Business Program. Apple's IDFA identifier will have a major impact on advertisers and publishers. ...
- Marketers Mostly Clueless About Apple IDFA Changes
Inside Performance, Laurie Sullivan - Tuesday, November 17, 2020
Some 73% of marketers expect a negative impact of IDFA changes on their campaigns and apps, losing about half of identifiers under Apple's opt-in protocol. Targeting, measurement and attribution wi ...
- Lotame Nabs Former Verizon Media VP Eliza Nevers, Pushing To Keep An Open Web
Search & Performance Marketing Daily, Laurie Sullivan - Friday, November 13, 2020
Nevers held leadership positions in product and strategy at Verizon Media, Advertising.com, and AOL and helped develop and launch AOL's first DSP, SSP, and DMP and its Unified Advertising platfo ...
- President-Elect Biden's Dominant Political Ad Spend Won 4 of 5 Battleground States
Television News Daily, Wayne Friedman - Wednesday, November 11, 2020
In 4 of 5 key states including Pennsylvania, Michigan, Wisconsin, and Arizona, dominant Biden advertising drove wins for those states' electoral votes, Advertising Analytics says. Those states include Pennsylvania, Michiga ...
- IPG Unveils New-And-Improved Copy For Data: It's Not Your Father's 'Targeting'
MediaDailyNews, Joe Mandese - Wednesday, November 11, 2020
EASTON, CT -- Data scientists may be the new rock stars of Madison Avenue, but there's a reason they don't write copy for ads and Arun Kumar, Chief Data &am ...
- Unruly, Publica Partner On CTV Ad-Pod Programmatic
Digital News Daily, Karlene Lukovitz - Monday, November 9, 2020
The partnership enables publishers to offer programmatic, linear-TV-like ad-buying techniques, including competitive separation and the ability to guarantee an advertiser first position and category exclusivity within an ad pod with ...
- Proposition 24 Spurs Ad Industry To Renew Calls For National Privacy Law
PolicyBlog, Wendy Davis - Thursday, November 5, 2020
"Every American deserves the same privacy rights, enforced by the Federal Trade Commission rather than a balkanized collection of state privacy regulators," Leigh Freund, president and CEO of the Netwo ...
- California Voters Approve Privacy Law Expansion
Digital News Daily, Wendy Davis - Wednesday, November 4, 2020
The Consumer Privacy Rights Act, which had garnered more than 56% of the reported vote as of Wednesday morning, aims to guarantee that consumers can opt out of online behavior ...
- Microsoft Releases Targeting Segments For Holiday Events, Starting With Black Friday
Search & Performance Marketing Daily, Laurie Sullivan - Tuesday, November 3, 2020
Supporting advertisers specifically during holiday events, Microsoft said it will release its seasonal shopping targeting segments this month, starting with Black Friday, in the U.S. ...
