- Criteo Continues To Expand Beyond Retargeting To Generate Traffic, Increase Engagement
Digital News Daily, Laurie Sullivan - Wednesday, March 18, 2020
Criteo introduced a feature that can determine the exact moment when consumers research, compare and consider products for purchase. ...
- Amazon, T-Mobile Defeat Claims Based On Age-Targeted Ads -- For Now
Digital News Daily, Wendy Davis - Tuesday, March 17, 2020
A federal judge has dismissed a complaint alleging that T-Mobile and Amazon violated civil rights laws by allegedly using Facebook's targeting tools to block employment ads from reaching people over ...
- FTC Urged To Crack Down On Google Over Ads For Face Masks
Digital News Daily, Wendy Davis - Tuesday, March 17, 2020
Two Senate Democrats want the FTC to crack down on Google for allegedly failing to enforce a ban on ads for face masks. ...
- Privacy Bill Fails In Washington State
Digital News Daily, Wendy Davis - Friday, March 13, 2020
The measure stalled after lawmakers disagreed over whether consumers should be able to sue over violations. ...
- New Federal Privacy Bill Would Let Consumers Delete Their Data
Digital News Daily, Wendy Davis - Friday, March 13, 2020
Senator Jerry Moran has introduced a new privacy bill that would override most state laws, such as the sweeping new measure in California. ...
- Comscore, Iris.TV Launch Contextual CTV Targeting
Digital News Daily, Karlene Lukovitz - Monday, March 2, 2020
Comscore has extended its contextual targeting to CTV through video programming platform Iris.TV, which has integrated Comscore's categorization and brand-safety segments. ...
- Ad Groups Blast Privacy Proposal In Hawaii
Digital News Daily, Wendy Davis - Monday, February 24, 2020
The proposed Hawaii bill would require companies to obtain consumers' explicit consent before selling their geolocation information and internet browser information. ...
- Going Public On Anonymous Data
Email Insider, Ray Schultz - Friday, February 21, 2020
App providers Edison Mail and Foxintelligence say all their email data has been anonymized. ...
- Maine Privacy Battle Could Shape Nationwide Laws
PolicyBlog, Wendy Davis - Thursday, February 20, 2020
"If the ISPs win this First Amendment argument, it's difficult to see how we're ever going to have any kind of privacy law in the United States," Public Knowledge's Harold ...
- Broadband Carriers Sue To Block Maine Privacy Law
Digital News Daily, Wendy Davis - Tuesday, February 18, 2020
Broadband carriers seek to block a Maine privacy bill that requires Internet service providers to obtain consumers' opt-in consent before drawing on their web activity for ad targeting. ...
- Privacy Bill Clears Washington State Senate
Digital News Daily, Wendy Davis - Monday, February 17, 2020
The Washington Privacy Act, which passed in the state Senate by a vote of 46-1, now moves to the House, ...
- Unilever Stops Targeting Children In Food And Drink Advertising
Around the Net In MAD London, Sean Hargrave - Thursday, February 13, 2020
Unilever has pledged to no longer target food and beverage advertising to children under age 12, "The Drum" reports. ...
- Washington Privacy Proposal Will Spur 'Frivolous Litigation,' Ad Industry Warns
Digital News Daily, Wendy Davis - Tuesday, February 11, 2020
A privacy proposal making its way through the Washington statehouse could "flood the courts with frivolous lawsuits driven by opportunistic trial lawyers searching for technical violations, rather than focusing on ...
- Yelp Launches Store Visits, Video Ad Unit To Drive Company's Growth
Search Marketing Daily, Laurie Sullivan - Tuesday, February 11, 2020
Yelp Store Visits, which measures online to offline store visits, and Showcase Ads with Video launched Tuesday to help brands with multiple locations drive foot traffic from online visitors to ...
- How Publishers Can Thrive As Third-Party Cookies Fade
Publishing Insider, Rob Williams - Tuesday, February 11, 2020
While third-party cookies will be limited, publishers can still use their own cookies to tell when readers make a return visit. ...
- Think Tank Calls For Library Of Targeted Ads
Around the Net In MAD London, Sean Hargrave - Thursday, February 6, 2020
A report for the Government from the Centre for Data Ethics and Innovation (CDEI) has concluded tech companies should be forced to keep a library of targeted ads related to ...
- The Google Maneuver
Media Insider, Ted McConnell - Thursday, February 6, 2020
Google's ban of third-party cookies in Chrome could destroy thousands of jobs, erase billions in investment, or cripple digital ad accountability. ...
- AdEx Develops Way Of Targeting Ads Without Loading, Storing Data
Digital News Daily, Laurie Sullivan - Tuesday, February 4, 2020
AdEx Network, a decentralized ad platform, opened its technology to all advertisers and publishers after testing the platform for six months with select companies. The technology uses cookies, but the ...
- Google Faces GDPR Probe Over Location Tracking
London Blog, Sean Hargrave - Wednesday, February 5, 2020
It has been a while coming, but the case is now official -- and there are new claims on special category process in the UK. ...
- 4 Big Media Brands Join Xandr's Community Marketplace
Digital News Daily, Karlene Lukovitz - Tuesday, January 28, 2020
Microsoft Advertising, Accuweather, The CW and Tastemade have joined the 8-month-old ad-targeting marketplace. ...
- YouTube And Channel Operators Urge Judge To Dismiss Lawsuit Over Children's Privacy
Digital News Daily, Wendy Davis - Monday, January 27, 2020
The mother of a 5-year-old YouTube viewer has no grounds to sue the online video company or channel operators including Hasbro, the Cartoon Network, Mattel, and DreamWorks, for allegedly tracking ...
- Microsoft Backs Washington State Privacy Proposal
Digital News Daily, Wendy Davis - Friday, January 24, 2020
"We believe it is important to enact strong data privacy protections to demonstrate our state's leadership on what we believe will be one of the defining issues of our generation," ...
- Jumpshot Reportedly Source Of Browser Data Sold To Google, Microsoft, Others
Search Insider, Laurie Sullivan - Monday, January 27, 2020
An antivirus program used by hundreds of millions of people worldwide is selling highly sensitive web-browsing data to many of the world's biggest companies. ...
- Marketers Are Going To Be OK With Google's Killing The Cookie (For Good)
Media Insider, Cory Treffiletti - Wednesday, January 22, 2020
Are you ready for a Google-centric advertising world? ...
- GumGum Verity Opens More Data To Publishers
Data & Programmatic Insider, Laurie Sullivan - Monday, January 20, 2020
Just in case publishers think they don't have enough data, GumGum added several nuances to its Verity platform that provide more options to target specific ads based on the content ...
- Washington Privacy Proposal Draws Praise From Some Advocates, Criticism From Advertisers
PolicyBlog, Wendy Davis - Thursday, January 16, 2020
A proposed privacy bill in Washington state is drawing praise from advocates for clarifying that consumers can opt out of ad targeting and profiling. But the ANA says the bill ...
- Survey: Advanced TV Buying To Grow Sharply For OTT/CTV Platforms In 2020
Television News Daily, Wayne Friedman - Thursday, January 16, 2020
Advanced TV advertising on OTT/connected TV platforms is being used by 66% of major brand advertisers to reach target audiences, according to a new survey from Comcast's FreeWheel and Advertiser ...
- Machine-To-Machine Everything Influences Search In 2020
Search Insider, Laurie Sullivan - Thursday, January 16, 2020
Continuous intelligence -- the ability to continuously analyze and extract data from search and internet-connected devices -- will consolidate the IoT analytics market and enable more advanced analytics in near ...
- Ties Binding Verizon To System1's Startpage Privacy Search Engine
Search Insider, Laurie Sullivan - Wednesday, January 15, 2020
The Privacy One Group, owned by lead generation and targeted ad company System1, took a majority stake in privacy search engine Startpage.com. ...
- Washington State Lawmakers Propose Privacy Bill -- Again
Digital News Daily, Wendy Davis - Monday, January 13, 2020
The Washington Privacy Act, introduced again on Monday, would allow state residents to opt out of targeted advertising. ...
