- Google's Privacy Walled Garden Will Help Services Like Stirista ID Graph Thrive
Data & Programmatic Insider, Laurie Sullivan - Sunday, April 18, 2021
What if marketers had access to an identity graph that updates in real-time using billions of transactions that give them access to hundreds of identifiers across millions of online, offlin ...
- Verizon Media Intros Alternative Online Tracking Identifier As Another Browser Blocks Google FLoC
Search & Performance Marketing Daily, Laurie Sullivan - Wednesday, April 14, 2021
Add Vivaldi to the browser companies that refuse to support Google's FLoC, a suite of technologies to target ads on the web. ...
- Why Losing Targeting Is A Good Thing For Advertisers
Marketing Insider, Lauren Beerling - Wednesday, April 14, 2021
Targeting is now the hands of the machines -- which can find users faster and more accurately than marketers, who have other jobs to do. ...
- Twitter User Presses Claims Over Use Of Phone Numbers For Ad Targeting
Digital News Daily, Wendy Davis - Monday, April 12, 2021
"Twitter did not create, implement, or execute systems that honored users' designations as to use of their telephone numbers," lawyers for Washington state resident Darlin Gray say in new cou ...
- Flipping the Funnel: Addressable TV and the Success of Audience Modeling and Targeting
The MediaPost Cases, Lisa Singer -
What would it mean to your media mix model if you bought people instead of channels? Building out your media campaign with smart data and custom modeling instead of worki ...
- P&G Tests Workaround To Apple's Data Privacy Rules With China Trade Groups
Search & Performance Marketing Daily, Laurie Sullivan - Friday, April 9, 2021
One of the world's largest CPG companies that depends on data is looking into other ways to target ads to consumers. TikTok's parent company ByteDance, Deloitte, and PricewaterhouseCoopers also a ...
- Facebook, LinkedIn Job Ad Algorithms Studied For Gender Bias
Search & Performance Marketing Daily, Laurie Sullivan - Friday, April 9, 2021
The USC research, conducted on Facebook and LinkedIn, found that one platform's algorithms discriminate by gender, whereas no evidence was found on the other. ...
- Four Seasons Aggressive SEM Campaign Pays Off
The MediaPost Cases, Lisa Singer - Friday, April 9, 2021
How does a global brand like the Four Seasons Hotel & Resorts oversee media buys for 100+ properties, yet still manage to increase website bookings, boost revenue, and drive incrementali ...
- Android Ad Identifier Violates EU Privacy Law, Activist Claims
Digital News Daily, Wendy Davis - Wednesday, April 7, 2021
An Android device identifier used for ad targeting violates European privacy laws, Austrian activist Max Schrems alleges in a new complaint filed with the French data protection authority. ...
- Instagram For Kids Raises 'Serious Concerns,' Lawmakers Say
Digital News Daily, Wendy Davis - Monday, April 5, 2021
"Children are a uniquely vulnerable population online, and images of kids are highly sensitive data," Sens. Ed Markey and Richard Blumenthal and Reps. Kathy Castor and Lori Trahan said Mond ...
- Oklahoma Opt-In Privacy Bill Stalls
Digital News Daily, Wendy Davis - Friday, April 2, 2021
An Oklahoma privacy bill that would require companies to obtain consumers' explicit consent before using their data for ad targeting appears to have stalled in the state legislature. ...
- Google Begins Testing Browser-Based Ad Targeting In U.S.
Digital News Daily, Wendy Davis - Wednesday, March 31, 2021
Google this week began testing its controversial cookie-less tracking and targeting system. The only way for people to opt out is by disabling third-party cookies. ...
- When Retailers Become Media Sellers
Media Insider, Ted McConnell - Thursday, April 1, 2021
Retailers are looking beyond optimizing their own operations through data, and moving toward new revenue streams. ...
- Automotive Ads From Microsoft Advertising Begin Rolling Out In Beta
Search & Performance Marketing Daily, Laurie Sullivan - Wednesday, March 31, 2021
Automotive Ads, announced Wednesday, are rolling out in the U.S. and the U.K. ...
- Lawmakers Ready Bill To Ban 'Surveillance Advertising'
PolicyBlog, Wendy Davis - Thursday, March 25, 2021
"Your algorithms use unseemly amounts of data to keep users on your platform, because that leads to more ad revenue," Rep. Anna Eshoo told Facebook CEO Mark Zuckerberg Thursday. ...
- Google Delays FLoC Testing In Europe
Search & Performance Marketing Daily, Laurie Sullivan - Thursday, March 25, 2021
Google will be doing FLoC tests in the U.S. and is "working to begin testing in Europe as soon as possible," tweeted Marshall Vale, Google Chrome product manager. Google promot ...
- Ad Industry Asks Florida Lawmakers To Reject Privacy Bill
Digital News Daily, Wendy Davis - Wednesday, March 24, 2021
A fast-advancing Florida privacy bill that would give consumers the right to opt out of targeted advertising is drawing opposition from the ad industry. ...
- ByteDance Buys Gaming Studio For $4B In Move Toward Ecommerce, Less Reliance On Ads
Search & Performance Marketing Daily, Laurie Sullivan - Wednesday, March 24, 2021
ByteDance's push into gaming will diversify its business model away from advertising toward ecommerce and other forms of monetization. ByteDance spent a reported $4 billion this week to buy Shanghai-bas ...
- Comcast's FreeWheel, Fox TV Strike Programmatic, Addressable Set-Top-Box Deal With Auto Marketer
Television News Daily, Wayne Friedman - Thursday, March 25, 2021
The companies claim this is the first VOD deal of its kind to offer "guaranteed" audience targeting "through the programmatic pipes." ...
- How Apple iOS IDFA Negatively Impacts Facebook, Twitter Measurement
Search & Performance Marketing Daily, Laurie Sullivan - Monday, March 22, 2021
"Opt-in rates are expected to be very low, which effectively ends the IDFA as a reliable identifier of users," Trip Chowdhry, managing director of equity research at Global Equities Researc ...
- Google Plan For Cookie-Less Targeting Is Anticompetitive, States Claim
Digital News Daily, Wendy Davis - Wednesday, March 17, 2021
Google puts its Chrome browser "at the center of tracking and targeting," a group of attorneys general say in an amended antitrust complaint. ...
- Federal Privacy Bill Garners Support From Network Advertising Initiative, Other Business Groups
PolicyBlog, Wendy Davis - Thursday, March 11, 2021
Business groups are lining up to support a federal privacy bill introduced this week by Rep. Suzan DelBene, a Democrat from Washington state who previously worked for Microsoft. ...
- Broadband Carriers Should Seek Permission Before Harnessing Web-Browsing Data For Ads, Groups Say
Digital News Daily, Wendy Davis - Wednesday, March 10, 2021
"We believe that each and every customer paying for your internet service has the right to determine how their personal data will be used, on an opt-in basis," Mozilla, t ...
- Advertisers Gain Real-Time, Search-Powered Audiences For CTV And Video
Search & Performance Marketing Daily, Laurie Sullivan - Wednesday, March 10, 2021
Captify on Wednesday announced a tool allowing programmatic buyers to activate live, intent-driven audiences built on real-time searches from global publisher and ecommerce sites, bringing search intent into the t ...
- T-Mobile To Target Ads Based On Subscribers' Web Browsing, App Use
Digital News Daily, Wendy Davis - Tuesday, March 9, 2021
The company quietly disclosed its plans in a Feb. 23 update to its privacy policy, but change largely went unnoticed until this week. ...
- Balancing Value Between Behavioral Targeting And Behavioral Attribution
Media Insider, Cory Treffiletti - Wednesday, March 10, 2021
Third-party cookies are finally going away, but not that much has changed. ...
- Mediahub To Host 'Diversity-Owned' Media Day
MediaDailyNews, Joe Mandese - Wednesday, March 10, 2021
Citing the need to close the gap between the share of ad spending targeted at people of color and their share of the U.S. population, Interpublic's Mediahub this morning unveil ...
- House Democrats Pressure Facebook Over Ads For Weapons Accessories
Digital News Daily, Wendy Davis - Monday, March 8, 2021
"We strongly believe Facebook has a moral obligation to take action regarding ads that stoke aggression," the lawmakers said. ...
- L'Oreal Vs. Google: The Impact Of Privacy On Consumers, Brands, Advertising
Search & Performance Marketing Daily, Laurie Sullivan - Monday, March 8, 2021
Google VP/GM for ads Jerry Dischler said he and others at Google are "really worried" that individual tracking with unified IDs is not sustainable for the long term with rega ...
- Info Is King: Study Finds Americans Simply Want Ads To Tell Them About Products
MediaDailyNews, Joe Mandese - Monday, March 8, 2021
With the digital ad industry poised to discuss and debate changing consumer sentiment about advertising, new research finds a plurality of Americans simply want ads to tell them about t ...
