- Proposed CCPA Rule Requiring User-Friendly Opt-Outs Draws Support
Digital News Daily, Wendy Davis - Wednesday, October 21, 2020
The digital rights group Electronic Frontier Foundation is throwing its support behind a new California proposal that would require businesses to offer user-friendly privacy controls. ...
- Advertisers Can Teach U.S. Government A Lot About Cross-Data Integration
Data & Programmatic Insider, Laurie Sullivan - Monday, October 19, 2020
Advertisers take a lot of flak when it comes to mining data that gives customers a better experience online and offline. ...
- Google Seeks Dismissal Of Lawsuit Over Alleged Tracking Of Logged-Out Chrome Users
Digital News Daily, Wendy Davis - Friday, October 9, 2020
A lawsuit accusing Google of wrongly collecting data from Chrome users is based on a "willful misinterpretation of two isolated sentences" in the privacy policy, the company says. ...
- Facebook High On Consumer List For Spying On Users
Inside Performance, Laurie Sullivan - Monday, October 12, 2020
Data suggests that 85% of Americans believe big tech companies spy on them. Now what? ...
- Marketers Got Hyper-Relevant Advertising Messages Wrong, Study Finds
Search & Performance Marketing Daily, Laurie Sullivan - Thursday, October 8, 2020
By tailoring ads that serve up on Microsoft Bing or Google only to specific consumer needs, brands are making ads less useful and missing out on sales, according to research ...
- Privacy Advocates Unveil CCPA Do-Not-Sell Tool
Digital News Daily, Wendy Davis - Wednesday, October 7, 2020
Privacy advocates have developed a browser extension that could function as a universal opt-out mechanism for California residents. ...
- IBM Watson Advertising Expands Suite, Makes Artificial Intelligence The Backbone
Search & Performance Marketing Daily, Laurie Sullivan - Wednesday, October 7, 2020
The capabilities allow brands to reach consumers under strict privacy guidelines. Nielsen, Xandr/AT&T, MediaMath, LiveRamp, Magnite and Beeswax are working with IBM to help scale the use of AI across ...
- Facebook Defeats Lawsuit Over Discriminatory Financial Services Ads
Digital News Daily, Wendy Davis - Monday, October 5, 2020
Siding with Facebook, a federal judge has thrown out a lawsuit alleging that the company violated civil rights laws by allowing financial services companies to target ads to people based ...
- Malicious Cloned Sites, Malvertising Put Publishers, Advertisers, Consumers At Risk
Search & Performance Marketing Daily, Laurie Sullivan - Monday, October 5, 2020
Cloned versions of banks such as HSBC and Paragon Bank as well as global media sites experienced major losses and fake news this year. ...
- Ad Industry Blasts New California Privacy Proposal
Digital News Daily, Wendy Davis - Thursday, October 1, 2020
"The initiative would "fail to provide meaningful new protections for Californians" and "impose considerable new costs on a business community," the ANA, IAB, 4As and other ad groups stated Thurs ...
- Political Advertisers Turn To No-Skip DOOH To Reach Voters
Search & Performance Marketing Daily, Laurie Sullivan - Wednesday, September 30, 2020
Consumers are traveling, but mostly by RVs and cars. RVs have seen record sales during the pandemic. More than 40,462 RVs shipped in June, up 10% from a year ago, ...
- Vox Media Unveils Self-Serve Tool For Marketers
Publishers Daily, Sara Guaglione - Tuesday, September 29, 2020
The feature is aimed at small- and medium-sized businesses that want to launch ad campaigns at scale across premium publishers in the company's marketplaces. ...
- Microsoft, Integral Ad Science Partnership Provides Brand Safety Verification
Inside Performance, Laurie Sullivan - Tuesday, September 29, 2020
The brand safety verification for native ads running on the Microsoft Audience Network includes Microsoft owned-and-operated sites such as MSN, Outlook.com, and the Microsoft Edge browser as well as partner ...
- FTC's Slaughter: Most Commissioners Support Investigation Of Ad Tech
Digital News Daily, Wendy Davis - Friday, September 25, 2020
"There's an enormously opaque black box into which our data goes that is turned around and used to target content towards us," says Slaughter, one of the five current FTC ...
- Search Marketer Exploited Google's Election Ad Roadblocks
Inside Performance, Laurie Sullivan - Monday, September 28, 2020
A search marketer found a way to break through Google's search ad barriers and spread misinformation, which likely led the company to bar election-related advertising after all polls close on ...
- Twitter Sued Over 'Inadvertent' Use Of Phone Numbers For Advertising
Digital News Daily, Wendy Davis - Tuesday, September 22, 2020
Twitter has been hit with a lawsuit for allegedly drawing on users' phone numbers to serve them with targeted ads. ...
- Watchdogs Blast GOP Privacy Proposal
Digital News Daily, Wendy Davis - Tuesday, September 22, 2020
"The bill lacks adequate corporate obligations to prevent the invasive tracking of internet users and lacks provisions that give users meaningful control over their personal data and how that data ...
- Verizon Media, Integral Ad Science Partnership Broadens Targeting Options
Search & Performance Marketing Daily, Laurie Sullivan - Monday, September 21, 2020
Marketers no longer need to choose between the scale of their campaigns and having the best context for their campaign messages. ...
- Streaming Services Are A 'Wild West' For Political Ads, Mozilla Finds
Video Insider, Karlene Lukovitz - Tuesday, September 22, 2020
A study of six ad-supported streamers graded YouTube TV best and Sling TV worst when it comes to political ad factors including transparency, targeting and potential for abuse. ...
- Why Google Maps And Plus Code Will Become More Important
Inside Performance, Laurie Sullivan - Monday, September 21, 2020
Location-based services are changing -- and it just may make a measurable impact for ad targeting. ...
- Lockdown Gets Consumers Talking, Listening To Ads On Smart Speakers: Adobe
Search & Performance Marketing Daily, Laurie Sullivan - Friday, September 18, 2020
Fifty-eight percent of consumers now think smart-speaker ads are less intrusive than other major formats, and some 52% find them more engaging, while 53% said a smart speaker ad drove ...
- IBM Shows Through Nielsen How It Targets Ads Without Third-Party Cookies Or Identifiers
Search & Performance Marketing Daily, Laurie Sullivan - Monday, September 14, 2020
The partnership expands IBM's data-targeting focus to combine weather, location and point-of-sale data. ...
- All The President's Men, Yet Again
Red, White & Blog, Joe Mandese - Friday, September 11, 2020
Nineteen years after terrorists used our own commercial airline industry as weapons of mass destruction against us, new information is coming to light about an equally nefarious, but far less ...
- DoubleVerify's Custom Contextual Targeting Moves Into Beta
Search & Performance Marketing Daily, Laurie Sullivan - Friday, September 4, 2020
Recent measures taken by Google Chrome and Apple Safari browsers prompted DoubleVerify to launch a contextual targeting solution that advertisers can run in campaigns. ...
- Edison Mail Unveils New Email Inbox Control Tool For Consumers
Email Marketing Daily, Ray Schultz - Friday, September 4, 2020
OnMail is designed to help users keep unwanted senders out of their mailboxes, the company says. ...
- Apple, Google OS Updates To Disrupt Online Advertising
Search & Performance Marketing Daily, Laurie Sullivan - Wednesday, August 26, 2020
In a note to app developers, Facebook explained how Apple's privacy changes integrated into its newest OS will hinder the company's ability to serve targeted ads to iPhone users while ...
- CVS Aggregates Two Decades Of Data To Run Its Newly Launched Media Network
Inside Performance, Laurie Sullivan - Wednesday, August 26, 2020
CVS has introduced a media network that allows brands to buy ad space online and offline and will rely on its loyalty data as cookies begin to disappear. ...
- Verizon Media Launches Contextual Targeting Solution
Publishers Daily, Melynda Fuller - Monday, August 24, 2020
Using tech that operates at a granular level across a page's content, the solution is able to accurately execute a campaign. ...
- Millions Are Earmarked For TV Political Ads - But Where?
TV Watch, Wayne Friedman - Monday, August 24, 2020
Given the question mark over new fall TV shows -- as well as the regular high viewing of regular-season NFL games -- the answer might be obvious. It isn't. ...
- California Should Ban Use Of Contact-Tracing Data For Ad Targeting, Watchdogs Say
Digital News Daily, Wendy Davis - Thursday, August 20, 2020
"Californians have a constitutional right to privacy, and it is vital that the state protect that right even in this time of unprecedented crisis," the Electronic Frontier Foundation, ACLU of ...
