- Ad Industry Urges California To Retract 'Global Privacy Control' Mandate
Digital News Daily, Wendy Davis - Wednesday, July 28, 2021
The ANA, IAB and other ad industry organizations are urging California Attorney General Rob Bonta to withdraw a recent mandate that companies honor the "Global Privacy Control" -- a univers ...
- CARU Updates Kids' Ad Guidelines To Address Growth Of Online Platforms, New Immersive Media
MediaDailyNews, Joe Mandese - Thursday, July 29, 2021
The Children's Advertising Review Unit has updated its children's ad guidelines to address "growth in online platforms and new immersive forms of child-directed interactive media during the past
decade." ...
- Facebook To Prohibit Companies From Serving Behaviorally Targeted Ads To Minors
Digital News Daily, Wendy Davis - Tuesday, July 27, 2021
Facebook plans to prohibit advertisers from targeting ads to users under 18 based on their activity on websites and apps, as well as their expressed interests. Instead, the company wi ...
- Google Releases Privacy Sandbox Timeline
Search & Performance Marketing Daily, Laurie Sullivan - Saturday, July 24, 2021
Google released the detailed timeline for its Privacy Sandbox, including the timing on the company's rollout of FLoC and Fledge. The information was posted late Friday. ...
- NAI Launches Opt-Out Ad Targeting Based On Hashed Emails, Partners Include Google, Verizon Media
Search & Performance Marketing Daily, Laurie Sullivan - Thursday, July 22, 2021
Google, Oracle Advertising; Neustar; Criteo; Inmar Intelligence, previously OwnerIQ, and Verizon Media have already begun integrating this opt-out feature in their platforms. ...
- NAI Unveils Opt-Out Tool For Targeting Based On Hashed Emails
Digital News Daily, Wendy Davis - Thursday, July 22, 2021
The self-regulatory group Network Advertising Initiative on Thursday unveiled a new mechanism for consumers to opt out of receiving targeted ads based on hashed versions of their email addresses. ...
- Google Ads Optimized Targeting Rolls Out
Inside Performance, Laurie Sullivan - Thursday, July 15, 2021
A "Signal" in Google Ads under the Demographics tab is for optimized targeting, a new feature gradually rolling out to Google Ads Manager users. ...
- Centro Automates Recommendations For First-Party Data Contextual Targeting
Data & Programmatic Insider, Laurie Sullivan - Monday, July 12, 2021
Centro this week plans to release what it calls a privacy-friendly, cookieless targeting engine that automatically recommends contextual targeting categories based on a marketer's best-performing
audiences. ...
- Colorado Governor Signs Privacy Law Giving Consumers Right To Reject Ad Targeting
PolicyBlog, Wendy Davis - Thursday, July 8, 2021
Colorado is joining California, Virginia and Maine in requiring companies to allow state residents to wield more control over ad personalization. ...
- Facebook Ad Products Chief: Context Will Be More Of Our King
MediaDailyNews, Joe Mandese - Thursday, July 8, 2021
Facebook may or may not be a content company, but it is definitely a context one, and the next generation of paid and organic ad products will be leveraging t ...
- DuckDuckGo, Vivaldi, Others Call For Ban On 'Surveillance Advertising'
Digital News Daily, Wendy Davis - Wednesday, July 7, 2021
"Although we recognize that advertising is an important source of revenue for content creators and publishers online, this does not justify the massive commercial surveillance systems set up in attemp ...
- Targeted Advertising May Be An Iffy Proposition. Sell Me Kettlebells!
TV Watch, Wayne Friedman - Wednesday, July 7, 2021
Consumer advertising comes in a slew of platforms - but it doesn't always hit the mark. ...
- Judge Dismisses Children's Privacy Claims Against YouTube, Leaves Door Open For Suit By Teens
Digital News Daily, Wendy Davis - Saturday, July 3, 2021
A federal judge has again dismissed claims that YouTube, Hasbro, Cartoon Network and other companies violated children's privacy by allegedly tracking them in order to serve them with targeted ...
- Consumer Reports Says Email Providers Are Scanning Emails For Positive Purposes
Around the Net in Email, Ray Schultz - Friday, July 2, 2021
Email providers say they are not scanning emails for ad targeting. But they still scan them to prevent phishing. Here’s a rundown from Consumer Reports on current scanning
activities. ...
- Hell-Bent On Intent: B2B Publisher Deploys Outside Data To Find Firms Seeking To Buy
Publishers Daily, Ray Schultz - Thursday, July 1, 2021
Breaking Media uses Bombora data to drive tailored content for advertisers. ...
- FLoC Blockers
Media Insider, Ted McConnell - Thursday, July 1, 2021
Amazon is disrupting Google's new tracking capability, called FLoC. The facts of the story are interesting, but the narrative is even better. ...
- Second Go-Around, Verizon Media Adds To Its Partnership With Catalina
Inside Performance, Laurie Sullivan - Tuesday, June 29, 2021
Did that ad improve the way you measure targeting? Catalina today announced its technology has become interoperable with Verizon Media ConnectID. ...
- RTB House Testing FLoC: What Executives Learned
Data & Programmatic Insider, Laurie Sullivan - Monday, June 28, 2021
RTB House has been testing Google's Privacy Sandbox tools, including Federated Learning of Cohorts, and didn't learn about the rollout delay in 2023 until hours before Google announced the cha ...
- IBM Watson Embarks On Project To Reduce Bias In Advertising
Search & Performance Marketing Daily, Laurie Sullivan - Friday, June 25, 2021
The research will rely on IBM's open-source AI technology and use campaign performance data from the Ad Council, IBM's initial partner. ...
- Google Gives Ad-Tech Companies A Reprieve... For Now
PolicyBlog, Wendy Davis - Thursday, June 24, 2021
Google's decision to delay its cookie-blocking plan might benefit ad-tech companies in the short term, but the industry still faces a growing backlash against so-called "surveillance advertising." ...
- Google Pauses FLoC, Extends Cookie Deadline To Late 2023
Search & Performance Marketing Daily, Laurie Sullivan - Thursday, June 24, 2021
Google has extended its deadline to deprecate third-party cookies in its Chrome web browser until late 2023, from the original Jan. 2022 date, and is working on ways to repla ...
- EU To Investigate Google Over Ad-Tech Systems, Privacy Plans
Digital News Daily, Wendy Davis - Tuesday, June 22, 2021
"We are concerned that Google has made it harder for rival online advertising services to compete in the so-called ad tech stack," European Commission official Margrethe Vestager stated Tuesday. " ...
- Media-Planning Software Provider Telmar Unveils Cookie-less Identity Targeting Partnership
MediaDailyNews, Joe Mandese - Tuesday, June 22, 2021
Telmar, a leading provider of media-planning and buying software and data to ad agencies, this morning announced it is offering a cookie-less identity data solution developed by ID5 to he ...
- Going Geo: Precision Targeting The Video Story
The MediaPost Cases, Lisa Singer - Friday, July 30, 2021
Reaching the right audiences, in the right places, at the right time, during a global pandemic can be challenging. Cancer Treatment Centers of America (CTCA) reached prospective patients through ...
- Neutronian Launches Cookieless Certification Process, Verifies First Company
Search & Performance Marketing Daily, Laurie Sullivan - Wednesday, June 16, 2021
Affinity Answers became the first data provider to go through Neutronian's verification process that certifies no cookies were used when creating the audience segments. ...
- What Apple's Privacy Pivot Means For Marketers
Marketing Insider, Harvey Chipkin - Tuesday, June 15, 2021
Consumers simply want control over the ads they see -- and in time, companies will start doing a better job of persuading people to opt in. ...
- StackAdapt Forecasts Campaign Delivery And Performance
Data & Programmatic Insider, Laurie Sullivan - Monday, June 14, 2021
"It's about seeing into the future to know how the campaign will scale and see the performance you can expect before spending a dollar" to eventually help marketers forecast performan ...
- Commerce Signals Creates Transaction-Based Audiences For Ad Targeting
Search & Performance Marketing Daily, Laurie Sullivan - Friday, June 11, 2021
Commerce Signals is not the first company to launch transaction-based audiences, but it claims to have the largest reach into 162 million households. ...
- Dotdash Chief: Content, Not Algos, Is King
MediaDailyNews, Joe Mandese - Friday, June 11, 2021
As the ad industry appears to be re-embracing contextual targeting, Dotdash is succeeding by focusing on delivering "need to know" content for consumers looking for answers to critical life a ...
- Performance Without Cookies Expected To Drop, Marketers Say
Search & Performance Marketing Daily, Laurie Sullivan - Friday, June 11, 2021
Some 69% of marketers expect ad performance to drop without cookies, and 62% are concerned about losing the precision of data-driven targeting, according to data released Friday. ...
