- Bango Blasts Search Advertising In Billboard PR Stunt
Search & Performance Marketing Daily, Laurie Sullivan - Monday, October 11, 2021
Bango bought space on a UK billboard in a PR stunt to highlight the "pitfalls of search advertising, where it claims up to 35% of ads fail to reach the ...
- Google TV Personalized Watchlists, Profiles Should Increase Targeted Advertising
Search & Performance Marketing Daily, Laurie Sullivan - Monday, October 11, 2021
A Google TV update will make Google's TV platform more useful for everyone in the home, and easier for advertisers to target relevant advertisements. ...
- Why The Weather Company Is Rethinking Subscriptions Tied To Artificial Intelligence
Data & Programmatic Insider, Laurie Sullivan - Monday, October 11, 2021
The Weather Company is relying on artificial intelligence to augment the data lost from Apple's App Tracking Transparency framework. Here's how. ...
- FTC Urged To Police Teen Privacy On Instagram, YouTube, Other Tech Platforms
Digital News Daily, Wendy Davis - Friday, October 8, 2021
"The need to protect young people from privacy threats online is more urgent than ever," Sen. Ed Markey and Reps. Kathy Castor and Lori Trahan said Friday in a lett ...
- Consumer Assumptions Based On Age No Longer Apply
MediaDailyNews, Leah Montner-Dixon - Monday, October 11, 2021
There has been a decades-long trend, which was exacerbated by the pandemic, of young adults holding off on achieving key milestones until later in life. This trend is widespread. ...
- Taboola, NBC Sports Expand Content Recommendation, Video Partnership
Search & Performance Marketing Daily, Laurie Sullivan - Tuesday, October 5, 2021
The placements offer video advertisers a brand-safe environment and give NBC Sports the ability to recommend and promote its own content and initiatives. The deal will provide mid-article ads a ...
- Google Pushes FLoC Testing To Q1 2022
Search & Performance Marketing Daily, Laurie Sullivan - Friday, October 1, 2021
Google's update for Privacy Sandbox delays testing for several APIs, such as FLoC and FLEDGE, to early next year. ...
- Xandr Intros Catalog To Simplify Access To Online Video, CTV Deals
Digital News Daily, Karlene Lukovitz - Friday, October 1, 2021
The Premium Video Catalog streamlines the process of buying inventory to overcome common obstacles to scaling CTV campaigns, says Xandr. ...
- Banning 'Surveillance Advertising' Would Harm Publishers
Publishing Insider, Rob Williams - Friday, October 1, 2021
Accountable Tech contends a blanket ban on the practice of collecting personal data and using the information to target people with advertising online would diminish its harmful effects. ...
- FTC Urged To Ban 'Surveillance Advertising'
Digital News Daily, Wendy Davis - Wednesday, September 29, 2021
"Surveillance advertising" is unfair to consumers and harms competition by enabling companies that collect data to use the information to dominate new markets, Accountable Tech tells the FTC, describing thr ...
- Microsoft Advertising Pushes Reliance On Zero-Party Data
Search & Performance Marketing Daily, Laurie Sullivan - Wednesday, September 29, 2021
Microsoft Advertising has turned to zero-party data to promote trust and relevance in advertising -- defined as data that comes from people willingly. They willingly provide information to brands abo ...
- TikTok Partnership With IAS Focuses On Brand Safety
Digital News Daily, Colin Kirkland - Wednesday, September 29, 2021
TikTok made a significant move today toward ensuring the safety of brands that want to advertise on the platform. ...
- How Cooler Screens Adapts Online Behavioral Ad-Targeting Techniques For Retail Stores
Data & Programmatic Insider, Laurie Sullivan - Monday, September 27, 2021
The technology leaves behind the cookieless world and privacy concerns to rely on in-store contextual targeting and create a different type of connection between brands and consumers. ...
- Yahoo, Shopify Partnership Improves Identity Targeting
Search & Performance Marketing Daily, Laurie Sullivan - Thursday, September 23, 2021
Sellers on Shopify can use Yahoo Connect ID, the company's alternative to cookie tracking, to help target ads. ...
- Simpli.fi CTV Retargeting Extends Performance Ad Options
Search & Performance Marketing Daily, Laurie Sullivan - Thursday, September 23, 2021
The latest capability allows advertisers to retarget users of connected TV services with an automated process. ...
- NewsGuard Begins Rating Veracity Of YouTube News Content, Zefr First To License It
MediaDailyNews, Joe Mandese - Wednesday, September 22, 2021
NewsGuard will enable Zefr's clients to create inclusion and exclusion lists, preventing them from "overblocking" legitimate news publishers on the platform. ...
- MediaWallah Developing Identity Tools Into Data Cleanrooms
Data & Programmatic Insider, Laurie Sullivan - Monday, September 20, 2021
Data cleanrooms typically don't integrate identity management and targeting features, but that is changing. Advertisers will soon have a tool that allows them to use cookieless targeting on their s ...
- Semcasting Advances Employee-Based Title Targeting
Search & Performance Marketing Daily, Laurie Sullivan - Thursday, September 16, 2021
Semcasting, an identity resolution company, announced the release of an employee-based title business-to-business targeting solution that combines natural-language processing and automated
classification of titles, roles and experience. ...
- Google Ads Combines Smart, Standard Display Campaigns
Search & Performance Marketing Daily, Laurie Sullivan - Wednesday, September 15, 2021
Google Ads this month will begin to combine standard Display and Smart Display campaigns into one option, the company announced Wednesday. ...
- Ad Industry Defends 'Inaccurately Maligned' Targeting
Digital News Daily, Wendy Davis - Monday, September 13, 2021
Recent campaigns urging people to get vaccinated against COVID-19 show the benefits of demographic targeting, the ad industry argues. ...
- Investor Village Seeks To Revive Class-Action Against Facebook Over Ad Targeting
Digital News Daily, Wendy Davis - Wednesday, September 8, 2021
A federal district court judge held Investor Village "to an impossible standard" in ruling it could not proceed on behalf of a class of advertisers, the company argues. ...
- Apple Must Face Privacy Claims Over Siri
Digital News Daily, Wendy Davis - Thursday, September 2, 2021
Apple users can proceed with a lawsuit alleging that the Siri voice assistant intercepted private conversations, and then drew on those conversations for ad-targeting purposes, a judge ruled Thursday. ...
- Zeta Offers Advanced Multicultural Audience Targeting, With 78M U.S. Adult Consumers
Data & Programmatic Insider, Laurie Sullivan - Monday, August 30, 2021
Zeta improves on targeting by providing brands with a cohesive view of all identity-based data, including deterministic behavior, transactional signals, location, country of origin, language preferences, and forward-looking intent d ...
- High Marks for Grammarly's Production-Free Ad Campaign
The MediaPost Cases, Lisa Singer - Tuesday, August 31, 2021
What do you do when a client asks you to produce a video campaign when production is completely shut down? You get creative! When Grammarly approached Stink Studios during t ...
- Advertiser Can't Proceed With Class-Action Against Facebook Over Demographic Targeting
Digital News Daily, Wendy Davis - Wednesday, August 25, 2021
A judge has denied class-action status to a Facebook advertiser that sued the company for allegedly misrepresenting the ability to target users based on demographics. ...
- Facebook Prevails In Battle Over Housing Ads
Digital News Daily, Wendy Davis - Tuesday, August 24, 2021
Facebook has defeated claims that its prior ad-targeting options violated anti-discrimination laws by allowing advertisers to prevent housing ads from being shown to users based on factors such as rac ...
- What's On The Mind Of LiveRamp President Warren Jenson?
Data & Programmatic Insider, Laurie Sullivan - Monday, August 23, 2021
Jenson has worked directly with legendary entrepreneur Jack Welch, and Amazon Founder Jeff Bezos. His career as CFO began while working with Welch at GE. ...
- Data Privacy Shifts: Plan Now to Stay Ahead Later
Marketing Insider, Phil Case - Monday, August 23, 2021
Some dramatic changes to consumer targeting are here, and others are coming. How should marketers use this time before the faucet is completely shut off? ...
- Heard And Seen: Execs At IBM Watson, LiveRamp Talk Ad Targeting
Inside Performance, Laurie Sullivan - Friday, August 20, 2021
While Apple released App Tracking Transparency in April, The Weather Company app did not begin to use the tracking notification until June. Sheri Bachstein, GM at IBM Watson, says markete ...
- CivicScience Launches Ad Business, Taps Into First-Party Research, Publisher Data
Search & Performance Marketing Daily, Laurie Sullivan - Friday, August 13, 2021
CivicScience execs spent the last few months securing initial funding for the new media/ad business before incoming CEO Doug Lauretano stepped in July 1. Lauretano has worked at OpenX, CN ...
