- Google Reminds Search Experts: Don't Use Too Many Internal Links
Around the Net in Search Marketing, Laurie Sullivan - Tuesday, July 6, 2021
This is not a new warning from Google, so perhaps it should be considered a reminder. Google Senior Webmaster Trends Analyst John Mueller says that using too many internal lin ...
- Google Launches Tools To Grow App Business, Connect Brands With Consumers
Search & Performance Marketing Daily, Laurie Sullivan - Thursday, May 20, 2021
Google released app advertising solutions Thursday during the week of I/O to help developers reach more people, improve marketing performance and provide better user experiences. ...
- Google Starting To Meet Consumer Demand For Organic Search
Search & Performance Marketing Daily, Laurie Sullivan - Tuesday, January 26, 2021
"We've now seen a few quarters straight where organic click traffic rose, between 20% and 30%, year-on-year," said Matthew Mierzejewski, SVP of Merkle's Search and Performance Marketing Lab. "I thi ...
- Getting The Most From Links In Five Tips
Around the Net in Search Marketing, Laurie Sullivan - Friday, November 6, 2020
Here are five tips to help marketers boost their internal link strategy and site performance. Cyrus Shepard demonstrates ways that marketers can get the most from internal links to suppo ...
- Baidu: Data Reveals Requirements To Rank Higher
Search & Performance Marketing Daily, Laurie Sullivan - Wednesday, November 4, 2020
Traditional western commerce brands can rank on the first page of Baidu, China's top search engine, even if their website includes links to blocked sites such as Facebook and YouT ...
- Biden's Website Gains More Visibility In Google Search -- What It Means
Inside Performance, Laurie Sullivan - Monday, November 2, 2020
A study of Biden and Trump site rankings found Biden site performance was boosted by queries about the Trump Tax Calculator and by the terms "obama care" and "gun contr ...
- Search Marketers Focusing More On Conversion And Revenue, Less On Ranking
Search & Performance Marketing Daily, Laurie Sullivan - Tuesday, June 16, 2020
About 10% more marketers are paying for higher visibility on Google this year vs. last. They're paying for Google Ads, Local Service Ads, and other programs, according to data releas ...
- Bing Webmaster Tools Makes Competitive Link Data Available
Around the Net in Search Marketing, Laurie Sullivan - Tuesday, June 2, 2020
Bing announced a new feature that gives competitive link data in Bing Webmaster Tools. The new feature, similar sites, lets marketers compare one site’s backlinks to another. Reviews began coming in ...
- Pinterest Says Search With Your Camera
Inside Performance, Laurie Sullivan - Tuesday, June 2, 2020
A shop tab on the Lens results will change the way Pinterest users shop, bringing up shoppable product Pins in stock from merchants. There's strength in images. ...
- Google Backlink Penalties -- The Way Back
Inside Performance, Laurie Sullivan - Tuesday, May 19, 2020
A combination of manipulative behaviors often triggers penalties on Google Search, but combinations or lists of issues that could prompt a penalty are not always obvious, which makes it difficu ...
- Google Flights Ends Charges For Airline Booking, Referral Links
Search & Performance Marketing Daily, Laurie Sullivan - Wednesday, January 22, 2020
The company plans to introduce new ad formats in Google Flights that offer airline and travel partners other options for promoting their fares, a Google spokesperson explains. ...
- Google Nofollow Links Become 'Hint' In Search
Inside Performance, Laurie Sullivan - Tuesday, September 10, 2019
Google's nofollow link attribute will act as a "hint" rather than a specific directive for ranking. Google will also add two new attributes for sponsored content and user-generated content. ...
- Lawyer Ethics Panel Defines Search Engine Marketing Practices
Search & Performance Marketing Daily, Laurie Sullivan - Thursday, August 8, 2019
Lawyers are now confronting the topic of ethics when they use search engines -- in advertising and marketing -- to attract new clients. ...
- Bing Shares Insights Into AI And Rankings, Foreshadows Updates And Releases
Inside Performance, Laurie Sullivan - Monday, March 18, 2019
Microsoft Bing emerges from the shadows to share details of some recent updates and upcoming releases. ...
- The Inside Skinny Of Link Manipulation
Inside Performance, Laurie Sullivan - Wednesday, March 6, 2019
Russ Jones, principal search scientist at Moz, talks about link manipulation and how to deal with the challenges. ...
- Finding The 80 Most Common SEO Ecommerce Flaws
Inside Performance, Laurie Sullivan - Tuesday, December 11, 2018
Brands still struggle with web site mistakes and technical issues that range from slow load times to duplicate content to HTTPS. Here are the 80 most common issues. ...
- Marketers Still Confused About SEO
Inside Performance, Laurie Sullivan - Thursday, November 29, 2018
About 20% of marketers say they do not have one specific search engine optimization strategy, but rather spread their ideas across a few. ...
- Google Makes AI Dominant In Niche Categories For Search
Inside Performance, Laurie Sullivan - Thursday, October 18, 2018
Brands running organic search strategies on Google should tailor the content to their niche market. That's how Google helps marketers pinpoint the messages that satisfy the query. ...
- Happy Anniversary, Google: Ties Link G To Amazon
Inside Performance, Laurie Sullivan - Tuesday, September 4, 2018
Google got its start in 1996, when Stanford University graduate students Larry Page and Sergey Brin came up with an idea to improve search engines. At the time I work ...
- Apple, Facebook, Spotify Cut Links, Remove Some Infowars Digital Content
Search & Performance Marketing Daily, Laurie Sullivan - Monday, August 6, 2018
Three top platforms have taken down episodes and links and removed content around some Infowars programming. ...
- SEO Experts Speak Out On Link Building
Inside Performance, Laurie Sullivan - Tuesday, February 13, 2018
Only 11% consider link building to be the most important task, but 72% admit it's "very important" and 17% think it's more important than other optimization tasks. ...
- Study Details Why Links Remain A Powerful Ranking Factor In Search Engine Queries
Inside Performance, Laurie Sullivan - Wednesday, September 13, 2017
When a web page is not relevant to a query, it should not rank at the top, but the authors of a study on website ranking factors for search engin ...
- SEO Report Analyzes Budgets, Challenges, Strategies
Search & Performance Marketing Daily, Laurie Sullivan - Friday, August 25, 2017
A survey of 240 SEO professionals found that technical SEO is where most companies put their resources, followed by content development, traffic analysis and link building. ...
- Spectrum Equity Buys Majority Stake In Bitly
Digital News Daily, Gavin O'Malley - Wednesday, July 12, 2017
In exchange for $63 million, Spectrum is getting a link management platform that has the potential to track lots of user behavior, based on their linking preferences. ...
- The Hoth Runs Facebook Ads Selling Forbes Article Links, Violating Google Rules
Search & Performance Marketing Daily, Laurie Sullivan - Wednesday, March 8, 2017
Search engine optimization company The Hoth has been selling links in articles by contributed writers posted on a variety of publisher sites such as Forbes, Entrepreneur, Blogher, and Social Med ...
- Content Relevance In Search Ranking Takes Front Seat To Backlinks
SearchBlog, Laurie Sullivan - Wednesday, December 14, 2016
The white paper, released this week, details findings and analysis on content relevance, backlinks, mobile, bounce rates, top-level domain names, site speed, and URL length. ...
- The Real-Time In Google's Last Penguin Update
SearchBlog, Laurie Sullivan - Thursday, December 8, 2016
Google released the Penguin 4.0 update in September after promising that no others would follow. This update, probably one of Google's most important final updates, weights links to sites ...
- Link-Building Options And How To Use Them
Around the Net in Search Marketing, Laurie Sullivan - Tuesday, November 29, 2016
Some 55% of respondents to a Search Engine Journal poll think they cannot rank high in search engine query results without using link-building techniques. Rina Caballar tells marketers how ...
- RadiumOne Launches Smart Links To Customize Customer Journey
Real-Time Daily, Philip Rosenstein - Monday, October 10, 2016
RadiumOne announced on Monday the release of Smart Links, a product that enables brands to ease customer journeys across platforms and devices from unique links. Smart Links are embedded in ...
- Learnings From 31,000 Media Mentions And 26,000 Links
Around the Net in Search Marketing, Laurie Sullivan - Tuesday, September 27, 2016
Link and media mentions can boost a campaign, but most high-authority links don't receive a lot of social shares, according to Kelsey Libert. "Authority" is one of the main signa ...
