229 search results for
  • SEO: The Value Of Link Building
    Google doesn't view building new links on old pages the same as building new links on new pages. So Cyrus Shepard serves up three strategies to help search experts maximize ...
  • How To Build Links And Great Resources
    This link-building how-to tutorial will give marketers insight on fundamentals and advanced tactics. Tom Demers takes us through the process of building a resource list and tells us why it is so important. ...
  • Link Building In Detail
    Spencer Haws serves up the "ultimate" tips on link building and keyword research for niche sites. He believes that by simply finding low-competition keywords and providing relevant content on a ...
  • How To Build Links Using Social Media
    Mike King explains, using social media tools and industry stats from companies such as comScore and Compete, how to build links. He starts by describing how to mine the data ...
  • Connecting Business Opps To Link Building
    Garrett French discusses Wordtracker and link-building techniques with Ken McGaffin in hopes of learning "relational-style" tips for "bizdev" tools. He believes the practice of link-building directly relates to finding business ...
  • A Link Anchor Text Experiment
    After Cyrus Sharpard wrote a post about match anchor text, James Agate needed to prove the concept himself. He sets out to delve a little deeper into the effectiveness of different ...
  • Appellate Court Revives Shareholder Lawsuit Against Miva
    A federal appellate court has revived a lawsuit against Miva by investors who say they were misled by the company's statements regarding click fraud. ...
  • Link Building: A Guide To Relevant Results
    Nichola Stott provides a simple guide to what makes a good link. She explains how a good link should have the potential to deliver relevant visitors to the site through ...
  • Nearly 100 Link-Building Techniques
    Give stuff away. That's Mike Essex's tactic for improving a brand's online position. He serves up 99 ways to gain links by giving stuff away. The tactic increases chatter. There ...
  • Link-Building SEO Tips
    Nick Stamoulis believes it's important to build a variety of sources for link-building. One reason is that if Google ever labels the link-building tactic as black hat, then the bulk ...
  • Conductor Builds Social Signals Into SEO Platform
    Conductor took a step toward integrating social media metrics into its SEO platform Searchlight after tracking the data for more than a year and acknowledging customers' desires to better optimize ...
  • Link Reclamation Basics
    Ever need to fix a broken link? Harrison Jones explains that link reclamation is the process of locating, contacting and fixing broken links on a Web site. He takes us ...
  • Finding Link-Building Advocates
    Kate Morris tells us how to discover brand advocates through link-building tips. She suggests reaching out to customers who have a Web site -- a tip that seems so simple ...
  • Do Brands Buy SEO Search Rankings?
    Social signals from Google, Facebook, LinkedIn and Twitter used in combination with inbound links to optimize Web sites and pages may have more influence on SEO rankings than first believed. ...
  • Targeting Anchor Text
    Geoff Kenyon couldn't make it any more clear: "Using conversion data will prevent you from link building to terms that statistically don't convert." He walks through six steps to demonstrate ...
  • SEOmoz Builds Out 'Search Engine' To Aid Marketers
    SEOmoz, a Seattle-based SEO tools company, unveiled an upgrade to Open Site Explorer Wednesday. The tool suite allows marketers to view inbound links on their Web sites and discover why ...
  • One Link Or Two?
    Olivia Isaacs and Dixon Jones give us a primer on counting links. They begin by defining the concept, terms and structures, then tell us why counting backlinks is not straightforward. ...
  • Link Building With Image Search
    Jason Stinnett has identified four scenarios where Google's search by image can help search marketers find the links they need easier than via traditional approaches. One way is to identifying ...
  • Link Building Remains Relevant
    Kudos to Will Critchlow for retweeting a Twitter link leading to a video on link building that someone dug out of the YouTube archives. Although a few years old, the ...
  • More Link-Building Strategies
    Although necessary, most marketers know that link-building strategies are time-consuming. So Paddy Moogan tells us about "actionable link building techniques" to help folks get started immediately. For the first two ...
  • Quick Competitive Analysis Tool
    Tom Anthony built a Google Docs tool to automatically evaluate competitor keyword lists to determine the sites dominating specific keywords in the search engine results pages. He explains that the ...
  • Image Link-Building Techniques
    Michael Gray backs into building links with images to demonstrate how to optimize the strategy as a link-building technique. Gray explains what to look for and how to build a ...
  • SEO Freebies
    Search engine optimization experts have a tendency to give away information. There are countless blogs providing step-by-step strategies on everything from link building to image and video optimization. Some industries ...
  • Avoiding Link Analysis Pitfalls
    Rand Fishkin identifies some pitfalls that SEOs can encounter and how to avoid them by thinking about the links they build. Fishkin discusses some of the "real dangers," "pitfalls," and ...
  • Safe Link Building
    Jonah Berger tells us about a SEO audit of the top 30 retail sites using Performics' best practices. He wanted to identify big brands in jeopardy of being penalized by ...
  • Reshaping SERPs
    Eric Enge believes Google's latest social signal is a way to reshape the engine's ranking algorithms. He explains the importance of the change, and how the evolution will unfold. Links ...
  • Link-Building Metrics
    Rand Fishkin provides advice on using and choosing link metrics for research. He begins by explaining how to analyze high-level search engine page results such as determining how specific results ...
  • Counterfeiters Drive Up Paid Search Costs
    Frederick Felman tells us about a study using branded keywords with trademarks that triggered paid search ads for counterfeit goods. The study examined nearly 480,000 paid search ads triggering more ...
  • UCG Passes Test Based On Google's Panda
    Google rolled out changes to its algorithm to decrease visibility and rankings of low quality sites. The update, called Panda, would limit or send to the back of the ranking ...
  • Linkbuilding Relationships
    Tom Critchlow demonstrates the importance of interpersonal relationships when it comes to building links by providing tips on approaching webmasters and online marketers. He also provides a list of tactics ...