- White Ops Takes On Human Rebrand
Inside Performance, Laurie Sullivan - Tuesday, March 30, 2021
The company, now owned by Goldman Sachs in partnership with ClearSky Security and NightDragon, said the name reflects its strong commitment to equality and diversity. ...
- Media-Bias Chart Provides In-Depth View, Greater Control For Media Buys Based On Brand Values
Search & Performance Marketing Daily, Laurie Sullivan - Friday, March 19, 2021
Ad Fontes Media is releasing a premium version of its media-bias chart to help advertisers determine where to buy media based on brand values. The list names hundreds of onli ...
- Consumers Want Brands To Protect Them Against Knockoffs, Fakes, Fraud
Search & Performance Marketing Daily, Laurie Sullivan - Wednesday, December 16, 2020
One-quarter of consumers in a recent study bought counterfeit products, 36% saw fake ads or social posts, 41% saw fake websites, and 35% experienced fake social media accounts. ...
- Comscore Strikes Deal With Mobile In-Game Ad Company Anzu, Stock Soars On Monday
MediaDailyNews, Wayne Friedman - Monday, November 23, 2020
Advertisers will be able to measure in-game ad campaigns in real-time and evaluate their campaigns, with the deal. Comscore was granted a patent for fraudulent traffic detection and estimation la ...
- Facebook Must Face Lawsuit Over Ad Clicks From Fake Accounts
Digital News Daily, Wendy Davis - Thursday, November 12, 2020
Siding against Facebook, a federal judge has ruled that the Arkansas company dotStrategy can proceed with a class-action complaint alleging that Facebook charged marketers for clicks originating from "fake" accou ...
- CHEQ Acquires Click-Fraud Prevention Firm ClickCease, Expands To Support SMB Advertisers
Search & Performance Marketing Daily, Laurie Sullivan - Tuesday, September 22, 2020
CHEQ CEO Guy Tytunovich talks about how the acquisition of ClickCease will expand CHEQ's presence in the pay-per-click and search engine marketing space. ...
- Facebook Prevails In Fight Over Ad Clicks From Fake Accounts -- For Now
Digital News Daily, Wendy Davis - Tuesday, September 1, 2020
A federal judge has thrown out a lawsuit against Facebook by the Arkansas marketing company dotStrategy, which alleged it was charged for clicks originating from "fake" accounts. ...
- Court Revives Click Fraud Claims Against Google
Digital News Daily, Wendy Davis - Tuesday, September 1, 2020
In a defeat for Google, a federal appellate panel has reinstated a pay-per-click advertiser's claims that the company misrepresented the effectiveness of its click-fraud detection system. ...
- Google Tests Domain URLs That Aim To Help Prevent Scams, Phishing
Search & Performance Marketing Daily, Laurie Sullivan - Thursday, August 13, 2020
Google is testing a feature that will display a website domain name on the Google Chrome address bar, rather than the full URL, allowing people to read and identify t ...
- What Thieves Pay For Passwords -- And Brands' Responsibility To Protect Them
Search & Performance Marketing Daily, Laurie Sullivan - Thursday, July 9, 2020
More than 15 billion exposed credentials are in circulation on the dark web -- up 300% since 2018 -- from more than 100,000 data breaches, according to data released th ...
- Cybersecurity Firm CHEQ Enters PPC Market To Protect Against Fraud
Search & Performance Marketing Daily, Laurie Sullivan - Wednesday, July 1, 2020
CHEQ PPC provides invalid click prevention across all major paid-search platforms for Google, Bing, Yahoo, Yandex and Baidu and major paid social channels such as Facebook, Twitter, Instagram, LinkedIn, Pinteres ...
- Pandemic-Related Malicious Activity Rising, With Online Retailers Hardest Hit
Search & Performance Marketing Daily, Laurie Sullivan - Tuesday, May 5, 2020
Spam and opportunistic detection rose 26.3%, while impersonations rose 30.3%, malware rose 35.16%, and blocking of URL clicks rose 55.8%. Lookalike domains are easily forged, according to a report releas ...
- TrafficGuard Offers Free Software To Google Ads SMB Advertisers, Identifying Click Fraud
Search & Performance Marketing Daily, Laurie Sullivan - Monday, April 20, 2020
Guarding ad budgets through free software that identifies click fraud in Google Ads could save small and medium-sized businesses millions of dollars. ...
- Google Removes Nearly 600 Apps From Google Play Store
Search & Performance Marketing Daily, Laurie Sullivan - Thursday, February 20, 2020
Nearly 600 apps have been removed from the Google Play Store, Google AdMob and Google Ad Manager for violating Google's disruptive ads policy and disallowed interstitial policy. ...
- Vivendi-Owned Dailymotion Extends Partnership With White Ops To Reduce Ad Fraud
Digital News Daily, Laurie Sullivan - Thursday, January 30, 2020
Sophisticated malware that lives on a person's device can now learn and mimic the way the device searches and browses the internet and the ways a person might click ...
- Facebook Nears Settlement With Alleged Distributors Of Ad-Fraud Software
Digital News Daily, Wendy Davis - Thursday, December 26, 2019
Facebook is close to settling a lawsuit it brought against two developers that allegedly distributed ad-fraud software through mobile apps, according to court papers filed this week. ...
- Will Facebook's News Tab Help Curb Clickbait?
Publishing Insider, Rob Williams - Friday, October 25, 2019
Facebook today debuts its "News" tab to showcase news articles selected by a team of editors as part of a broader effort to quash the spread of "fake news." ...
- In-App Fraud, Targeting Present Major Challenges For Holiday Season
Data & Programmatic Insider, Laurie Sullivan - Monday, October 21, 2019
Companies are forecast to spend $77 billion on mobile in-app advertising this year, with about $26.5 billion lost to mobile in-app fraud. ...
- 80% Of Ad Fraud Comes From China, GroupM Claims
Around the Net In MAD London, Sean Hargrave - Tuesday, September 10, 2019
GroupM is claiming its research shows that more than 80% of ad fraud originates in China, "Campaign" reveals. ...
- Forget Trade Wars - It's Ad Fraud China Needs To Be Tackled On
London Blog, Sean Hargrave - Tuesday, September 10, 2019
China accounts for 83% of global ad fraud, yet has a digital advertising market that is smaller than in the US. ...
- Google Fights Attempt To Revive Battle Over Click Fraud
Digital News Daily, Wendy Davis - Thursday, May 30, 2019
A pay-per-click advertiser has no grounds to revive claims that Google misrepresented the effectiveness of its click fraud detection system, the company says in new court papers. ...
- Friend Or Fraud? Can You Tell The Difference?
MAD London, Stefano Vegnaduzzo - Tuesday, May 21, 2019
Fraud is a lot more difficult to stop, without impacting proper traffic, than one might think. ...
- Malvertising Found In 1 In Every 100 Ad Impressions
Digital News Daily, Laurie Sullivan - Friday, May 17, 2019
Memorial Day could be the date of the next online advertising attack. ...
- Advertiser Seeks To Revive Suit Against Google Over Alleged Click Fraud
Digital News Daily, Wendy Davis - Friday, April 5, 2019
A Google pay-per-click advertiser is asking a federal appellate court to revive a lawsuit accusing the company of misrepresenting the effectiveness of its click-fraud detection system. ...
- Significant Rise In Digital Ad Fraud In Q4 2018
Digital News Daily, Alex Weprin - Monday, March 18, 2019
The U.S. had an average fraud rate of 21% in Q4, up from 17% in Q3. The increase may be attributable to scammers looking to take advantage of higher holid ...
- Google Terminated Nearly 1 Million Bad Advertiser Accounts, 2.3 Billion Ads In 2018
Digital News Daily, Laurie Sullivan - Thursday, March 14, 2019
Google blocked 2.3 billion ads in 2018 -- about 6 million each day -- to stop scams, abuse and malware, but the annual review of how the company fought b ...
- Tim Berners-Lee Looks To Rid World Wide Web, At 30, Of Misinformation, Clickbait
Inside Performance, Laurie Sullivan - Tuesday, March 12, 2019
Berners-Lee calls on the global web community to work with the Web Foundation, which is working with governments, companies and citizens to build a new Contract for the Web. ...
- More Than A Fifth Of App Downloads Feared To Be Fraudulent
Around the Net In MAD London, Sean Hargrave - Thursday, February 14, 2019
Research from mobile fraud detecting company Interceptd claims to show fraudulent app downloads are running at 26.9% on Google Play and 21.3% at the Apple App store, Mobile Marketing repo ...
- Adthena's Answer To Stop Brand-Keyword Hijacking In Search
Search & Performance Marketing Daily, Laurie Sullivan - Wednesday, January 9, 2019
About 98% of advertisers adopt a brand bidding search strategy, but brand clicks from offline and tv are twice as likely to convert and are at risk. ...
- Search Engines Doing A Better Job Of Calling Out Paid-Search Ads
Search & Performance Marketing Daily, Laurie Sullivan - Thursday, December 13, 2018
"It appears that most people can distinguish between paid and organic search results, which means that they see value in paid search ads as long as they are relevant a ...
