- What Thieves Pay For Passwords -- And Brands' Responsibility To Protect Them
Search & Performance Marketing Daily, Laurie Sullivan - Thursday, July 9, 2020
More than 15 billion exposed credentials are in circulation on the dark web -- up 300% since 2018 -- from more than 100,000 data breaches, according to data released this ...
- Cybersecurity Firm CHEQ Enters PPC Market To Protect Against Fraud
Search & Performance Marketing Daily, Laurie Sullivan - Wednesday, July 1, 2020
CHEQ PPC provides invalid click prevention across all major paid-search platforms for Google, Bing, Yahoo, Yandex and Baidu and major paid social channels such as Facebook, Twitter, Instagram, LinkedIn, Pinterest, ...
- Pandemic-Related Malicious Activity Rising, With Online Retailers Hardest Hit
Search & Performance Marketing Daily, Laurie Sullivan - Tuesday, May 5, 2020
Spam and opportunistic detection rose 26.3%, while impersonations rose 30.3%, malware rose 35.16%, and blocking of URL clicks rose 55.8%. Lookalike domains are easily forged, according to a report released ...
- TrafficGuard Offers Free Software To Google Ads SMB Advertisers, Identifying Click Fraud
Search & Performance Marketing Daily, Laurie Sullivan - Monday, April 20, 2020
Guarding ad budgets through free software that identifies click fraud in Google Ads could save small and medium-sized businesses millions of dollars. ...
- Google Removes Nearly 600 Apps From Google Play Store
Search & Performance Marketing Daily, Laurie Sullivan - Thursday, February 20, 2020
Nearly 600 apps have been removed from the Google Play Store, Google AdMob and Google Ad Manager for violating Google's disruptive ads policy and disallowed interstitial policy. ...
- Vivendi-Owned Dailymotion Extends Partnership With White Ops To Reduce Ad Fraud
Digital News Daily, Laurie Sullivan - Thursday, January 30, 2020
Sophisticated malware that lives on a person's device can now learn and mimic the way the device searches and browses the internet and the ways a person might click on ...
- Facebook Nears Settlement With Alleged Distributors Of Ad-Fraud Software
Digital News Daily, Wendy Davis - Thursday, December 26, 2019
Facebook is close to settling a lawsuit it brought against two developers that allegedly distributed ad-fraud software through mobile apps, according to court papers filed this week. ...
- Will Facebook's News Tab Help Curb Clickbait?
Publishing Insider, Rob Williams - Friday, October 25, 2019
Facebook today debuts its "News" tab to showcase news articles selected by a team of editors as part of a broader effort to quash the spread of "fake news." ...
- In-App Fraud, Targeting Present Major Challenges For Holiday Season
Data & Programmatic Insider, Laurie Sullivan - Monday, October 21, 2019
Companies are forecast to spend $77 billion on mobile in-app advertising this year, with about $26.5 billion lost to mobile in-app fraud. ...
- 80% Of Ad Fraud Comes From China, GroupM Claims
Around the Net In MAD London, Sean Hargrave - Tuesday, September 10, 2019
GroupM is claiming its research shows that more than 80% of ad fraud originates in China, "Campaign" reveals. ...
- Forget Trade Wars - It's Ad Fraud China Needs To Be Tackled On
London Blog, Sean Hargrave - Tuesday, September 10, 2019
China accounts for 83% of global ad fraud, yet has a digital advertising market that is smaller than in the US. ...
- Google Fights Attempt To Revive Battle Over Click Fraud
Digital News Daily, Wendy Davis - Thursday, May 30, 2019
A pay-per-click advertiser has no grounds to revive claims that Google misrepresented the effectiveness of its click fraud detection system, the company says in new court papers. ...
- Friend Or Fraud? Can You Tell The Difference?
MAD London, Stefano Vegnaduzzo - Tuesday, May 21, 2019
Fraud is a lot more difficult to stop, without impacting proper traffic, than one might think. ...
- Malvertising Found In 1 In Every 100 Ad Impressions
Digital News Daily, Laurie Sullivan - Friday, May 17, 2019
Memorial Day could be the date of the next online advertising attack. ...
- Advertiser Seeks To Revive Suit Against Google Over Alleged Click Fraud
Digital News Daily, Wendy Davis - Friday, April 5, 2019
A Google pay-per-click advertiser is asking a federal appellate court to revive a lawsuit accusing the company of misrepresenting the effectiveness of its click-fraud detection system. ...
- Significant Rise In Digital Ad Fraud In Q4 2018
Digital News Daily, Alex Weprin - Monday, March 18, 2019
The U.S. had an average fraud rate of 21% in Q4, up from 17% in Q3. The increase may be attributable to scammers looking to take advantage of higher holiday ...
- Google Terminated Nearly 1 Million Bad Advertiser Accounts, 2.3 Billion Ads In 2018
Digital News Daily, Laurie Sullivan - Thursday, March 14, 2019
Google blocked 2.3 billion ads in 2018 -- about 6 million each day -- to stop scams, abuse and malware, but the annual review of how the company fought bad ...
- Tim Berners-Lee Looks To Rid World Wide Web, At 30, Of Misinformation, Clickbait
Inside Performance, Laurie Sullivan - Tuesday, March 12, 2019
Berners-Lee calls on the global web community to work with the Web Foundation, which is working with governments, companies and citizens to build a new Contract for the Web. ...
- More Than A Fifth Of App Downloads Feared To Be Fraudulent
Around the Net In MAD London, Sean Hargrave - Thursday, February 14, 2019
Research from mobile fraud detecting company Interceptd claims to show fraudulent app downloads are running at 26.9% on Google Play and 21.3% at the Apple App store, Mobile Marketing repo ...
- Adthena's Answer To Stop Brand-Keyword Hijacking In Search
Search & Performance Marketing Daily, Laurie Sullivan - Wednesday, January 9, 2019
About 98% of advertisers adopt a brand bidding search strategy, but brand clicks from offline and tv are twice as likely to convert and are at risk. ...
- Search Engines Doing A Better Job Of Calling Out Paid-Search Ads
Search & Performance Marketing Daily, Laurie Sullivan - Thursday, December 13, 2018
"It appears that most people can distinguish between paid and organic search results, which means that they see value in paid search ads as long as they are relevant and ...
- Sen. Warner Tells FTC: Google 'Enabled' Ad Fraud On Android Platform
Digital News Daily, Alex Weprin - Friday, October 26, 2018
The scheme siphoned millions from advertisers to the fraudsters, which used a network of more than 125 apps that were installed on 11 million Android devices to facilitate their eff ...
- US Anti-Fraud Standard Means Third Party Auditing In The UK
Around the Net In MAD London, Sean Hargrave - Wednesday, October 24, 2018
As the British standards body, JICWEBS, adopts TAG's Certified Against Fraud standard from the start of next year, participants will need to sign up for third party auditing, "Campaign" repo ...
- Mobile Apps -- The New Frontier On Fraud?
London Blog, Sean Hargrave - Thursday, October 11, 2018
Mobile and desktop web show huge progress on fraud. Mobile apps? Not so much. ...
- Google Prevails In Suit Over 'Rampant' Click Fraud
Digital News Daily, Wendy Davis - Monday, October 1, 2018
A federal judge has closed the courthouse door on an advertiser who sued Google over allegations of "rampant" and "widespread" click fraud on the company's network of publisher sites. ...
- Google Hit With Fraudulent Takedown Requests
Search & Performance Marketing Daily, Laurie Sullivan - Tuesday, August 7, 2018
Anonymous search engine fraudsters are posing as legitimate rights holders to content and reporting agencies to ask Google to remove millions of URLs, according to a recent report. ...
- 25% Of Marketers Lack Skills To Measure Success Of Data
Data & Programmatic Insider, Laurie Sullivan - Monday, July 30, 2018
Implementing transparency, consistency and universal standards are the top three actions that marketers would like from data providers to improve data quality, according to a recent study commissioned by data ...
- Amazon -- Once Again- - Fights Fake Reviews, Click Fraud
Search & Performance Marketing Daily, Laurie Sullivan - Monday, July 30, 2018
Scams to outsmart Amazon's algorithms, intended to serve the most relevant results at the top of results pages, are growing nearly as fast as its search and advertising businesses. ...
- Protecting Advertisers, Publishers From Bot Clicks In Campaigns
Publishing Insider, Sara Guaglione - Friday, July 6, 2018
Many publishers and advertisers alike cite ad fraud as a big problem in the industry - it cost advertisers an estimated $7 billion in 2016. A study that looked at ...
- Google Requires Parallel Tracking In AdWords, Warns When Web Pages Are Unsecured
Search & Performance Marketing Daily, Laurie Sullivan - Thursday, May 17, 2018
Google announced Thursday that it will require all AdWords advertisers to use Parallel Tracking for click measurement across its Search Network and with Shopping campaigns. The company also said it ...
