- Semcasting Launches Self-Serve Identity Resolution, Audience Design, Attribution Platform
Search & Performance Marketing Daily, Laurie Sullivan - Tuesday, October 20, 2020
Data is never copied or stored. The brand's identifier is the ID that syncs with the DSP directly. The ID never leaves the platform and is unique to each custo ...
- Talon To Use LoopMe's Suite Of Performance Measurement Tools
MAD, Steve McClellan - Tuesday, October 20, 2020
OOH firm Talon will utilize LoopMe's tech platform to better track attribution and other metrics assessing ad performance. Founded in the UK with backing from Omnicom, Talon has been expanding ...
- Google Ads Brings YouTube Into Attribution Reporting
Search & Performance Marketing Daily, Laurie Sullivan - Monday, October 12, 2020
Google has made its data-driven attribution model available to more advertisers and added YouTube to its Google Ads attribution reporting to help advertisers understand the role of video in customers' ...
- AppsFlyer Launches Linking Tool On Salesforce AppExchange
Email Marketing Daily, Ray Schultz - Wednesday, October 7, 2020
OneLink helps brands track the mobile journey post-email, AppsFlyer says. ...
- TV Attribution Providers' Data 'Highly Inconsistent': CIMM, 4As Study
Television News Daily, Wayne Friedman - Wednesday, September 23, 2020
"Methodology, rather than technology, is [the] root cause of TV attribution outcome differences," according to the study issued by CIMM and the 4As. TV attribution results can be all over ...
- InMarket CEO Says NinthDecimal Acquisition Will Push Revenue To $100M, Improve Data-Driven Marketing
Search & Performance Marketing Daily, Laurie Sullivan - Wednesday, September 9, 2020
InMarket on Wednesday acquired assets from NinthDecimal, a pioneer in location-based attribution and analytics. ...
- Inscape, Kinetiq Link TV Brand Exposures, Smart-TV Household Data
Digital News Daily, Karlene Lukovitz - Wednesday, September 9, 2020
Combining the data enables new options for ad detection and new measurement and attribution use cases for Inscape licensees and new measurement and attribution methods for Kinetiq customers, according to ...
- Facts Versus Fiction: Debunking The Myths Around DRTV And Performance Marketing
Television News Daily, Dick Wechsler - Thursday, September 3, 2020
For several years, DRTV and performance-driven marketing have been the growth catalysts for the direct-to-consumer and e-commerce sectors. ...
- No Matter How You Add It Up, Cross-Platform Measurement Is In Demand
Television News Daily, Jane Clarke - Tuesday, August 25, 2020
Roughly 16 different initiatives are currently underway to find the industry's Holy Grail: true cross-platform measurement. ...
- 'Leads' Lead Marketers' Attention, 'Conversational Commerce' Rises Too
MediaDailyNews, Michael McLaren - Friday, August 21, 2020
As agencies and brands determine how to survive in today's new landscape, lead management is key for agencies and brands. The digital world has been a lifeline for sales teams ...
- ViacomCBS Launching Unified Video Ad Platform EyeQ This Fall
Television News Daily, Wayne Friedman - Tuesday, August 4, 2020
CBS will launch the connected digital video ad platform this fall for all its premium digital video content, CBS Interactive, Pluto TV and Viacom Video. EyeQ will support programmatic buying ...
- OpenAP Marketplace Inks Deal With iSpot.tv For TV Measurement, Attribution
Television News Daily, Wayne Friedman - Tuesday, July 28, 2020
Advanced ad marketplace OpenAP has inked an agreement with iSpot.tv giving agencies and advertisers real-time TV attribution and OTT measurement. ...
- OpenAP Makes iSpot Real-Time Measurement, Attribution Available To All Clients
Video Insider, Karlene Lukovitz - Tuesday, July 28, 2020
All OpenAP client agencies and advertisers can now use performance-based attribution reporting and measure incremental reach over linear TV on audience data-targeted, cross-publisher campaigns activated through the OpenAP Market marketpl ...
- Terminus Debuts Cross-Channel ABM Engagement Hub
Email Marketing Daily, Ray Schultz - Thursday, July 23, 2020
The new service combines email, web and a new chat capability, the company says. ...
- Verizon Media DSP Intros Attribution For TV Tune-Ins
Digital News Daily, Karlene Lukovitz - Thursday, July 2, 2020
Media companies can now track TV tune-ins driven by digital campaigns across all platforms, including CTV, mobile, desktop, video, says the company. ...
- Foursquare Location Data Finds New Uses In Advertising Based On Performance
Search & Performance Marketing Daily, Laurie Sullivan - Tuesday, June 23, 2020
Major obstacles still exist when it comes to using location data in ad campaigns, but marketers have also found new uses. ...
- A Framework For Measuring Ad Outcome
MediaDailyNews, George Ivie - Tuesday, June 16, 2020
The industry needs an agreed upon, well-vetted and researched set of standards as a framework for optimal approaches to outcome-based measurement and to enable marketers to have a way to ...
- Shopper Marketing Marries OTT: Roku Adds Kroger Data, Analytics To Lure CPG Advertisers
Video Insider, Karlene Lukovitz - Tuesday, June 9, 2020
Kroger's customer data on 60 million-plus households from its nearly 2,800 supermarkets will give CPGs access to closed-loop attribution. ...
- Disney: Sports TV Ad Deal-Making Has Begun, 'Multi-Year' Deals Being Completed
Television News Daily, Wayne Friedman - Friday, June 5, 2020
"The sports marketplace has started to move," says Rita Ferro, president, Disney Advertising Sales. "We are well on our way in terms of multi-year deals that are part of the ...
- Facebook, AppsFlyer Partner To Improve Performance
Search & Performance Marketing Daily, Laurie Sullivan - Tuesday, June 2, 2020
AppsFlyer on Tuesday announced a partnership with Facebook Audience Network to bring campaign-level return on ad spend and in-app advertising measurement to gaming. "The biggest challenge was the need to ...
- SpotX Launches Measurement, Attribution For CTV; Adds Samsung Ads Inventory
Digital News Daily, Karlene Lukovitz - Thursday, May 21, 2020
The CTV addition extends the platform's audience reach metrics and measurement capabilities across all video platforms, according to the company. ...
- Automated TV Ad-Buying Platform Hudson MX Strikes TV Attribution Deal With TVSquared
Television News Daily, Wayne Friedman - Wednesday, May 20, 2020
The deal will provide more competitive "business outcome" measurement for local TV ad deals beyond traditional Nielsen or ComScore metrics of gross ratings points and/or impressions, and will give advertisers ...
- How To Prove Performance For Television And Radio
Search & Performance Marketing Daily, Laurie Sullivan - Sunday, May 17, 2020
COVID-19 has helped to create several approaches to prove performance, and "attribution" describes getting closest to the truth in proving performance for tv, radio and podcasts, says Dan Granger, CEO ...
- CIMM Launches Best Practices Study On Combining Smart TV, STB Data
Advanced TV Insider, Karlene Lukovitz - Friday, May 1, 2020
The study aims to develop guidelines for the emerging practice of merging smart TV ACR data and STB data to leverage the advantages of each and create large-scale, granular datasets ...
- TVadSync Offers Faster Turnaround TV Attribution Platform
Television News Daily, Wayne Friedman - Tuesday, April 21, 2020
The attribution service can deliver results based on smart TV data within 24 hours of a media campaign going live. ...
- This Crisis Will Accelerate Change In Cross-Platform TV/Premium Video Measurement
MediaDailyNews, Jane Clarke - Tuesday, April 14, 2020
Dramatic shifts in viewing behavior and buyers' and sellers' efforts to understand them will force a reconsideration of how quickly we need cross-platform measurement tools now made possible by highly ...
- Neustar Integrates iSpot Data For Cross-Platform, MTA Attribution
Digital News Daily, Karlene Lukovitz - Thursday, April 9, 2020
The addition of iSpot's ad measurement data to Neustar's identity management, MTA and unified marketing analytics platforms enables full view of behavior across linear, addressable, OTT/CTV, VOD, say the compan ...
- Factual And Foursquare Merge To Become Location Data Powerhouse
Search & Performance Marketing Daily, Laurie Sullivan - Monday, April 6, 2020
Through the merger, the location data will be integrated and become accessible within platforms that represent more than 80% of all programmatic ad spend and will be supported by a ...
- Simpli.fi Launches Attribution For OTT/CTV Advertisers
Digital News Daily, Laurie Sullivan - Thursday, March 19, 2020
An OTT/CTV attribution feature released by Simpli.fi this week directly measures ad effectiveness in near real-time and allows advertisers to directly attribute online browser-based conversions to their OTT/CTV campaigns, including ...
- NBCU To Launch 'One Platform' In Time For Upfront Season, Peacock Launch
Television News Daily, Wayne Friedman - Tuesday, February 25, 2020
The new TV and digital ad buying/management platform will allow marketers to target key audiences for all NBC screens, networks, and dayparts -- all with one single audience guarantee, with ...
