- IAB Conference Goes Viral, Features Anthony Fauci Keynote
MediaDailyNews, Joe Mandese - Thursday, January 14, 2021
The Interactive Advertising Bureau this morning unveiled highlights of the agenda for its annual conference, which will be held virtually March 8-12, and which will feature speakers such as D ...
- Four Common Email Attribution Errors
Around the Net in Email, Ray Schultz - Monday, December 28, 2020
With multiple touchpoints in play, it is not always easy to attribute sales to email marketing. Here are four common email attribution errors, starting with reliance on offer codes ...
- Samsung Ads Launches Measurement Pilot: GM, Dentsu Sign On
Television News Daily, Wayne Friedman - Tuesday, December 15, 2020
Samsung Ads will provide ad viewership, incremental reach, and effectiveness metrics for vehicle sales and attribution for linear and streaming advertising. In association with GM, the pilot program will ha ...
- Blue Apron Launches Multichannel Campaign With 'Significantly Heavier' Investment, CMO Says
Search & Performance Marketing Daily, Laurie Sullivan - Monday, December 14, 2020
The "Wellness 360" campaign, part of an initiative showing benefits of home cooking, is one of the company's biggest multichannel campaigns in investment. ...
- Live From The Email Insider Summit: Metrics With A Big 'M'
Email Insider, Ray Schultz - Tuesday, December 8, 2020
Brands have to look beyond opens and clicks to gain insights into the people behind them. ...
- Springbot Acquires Matcha, Marrying Content And Multichannel Capabilities
Email Marketing Daily, Ray Schultz - Tuesday, December 8, 2020
The combined firms will provide a content-creation offering for small retailers, Springbot says. ...
- Marchex Ties Revenue-Generating Conversations To Campaigns
Search & Performance Marketing Daily, Laurie Sullivan - Wednesday, November 25, 2020
Marchex has developed technology that ties revenue-generating conversations to the specific marketing campaigns that generated them. ...
- AppsFlyer Funding From Salesforce Ventures Values It At $2 Billion
Search & Performance Marketing Daily, Laurie Sullivan - Tuesday, November 24, 2020
Salesforce Ventures' latest investment supports AppsFlyer's focus on becoming a customer-focused, privacy-first attribution company, as shifts in privacy policies and regulations take hold. ...
- COVID-19 Triggers Innovations In Executing Attribution & Analytic Models
MAD, Tony Jarvis - Friday, November 20, 2020
The "real time" or close-to-real-time results provide the cornerstones to adjusting any marketing dimensions to more rapidly support optimizing ROI and/or brand equity. ...
- Attribution & Analytic Models - Incredible! But Only As Good As The Plethora Of Databases Involved
MAD, Tony Jarvis - Thursday, November 19, 2020
Day 3 of ARF's attribution and analytics forum featured five presentations that touched on optimizing the creative mix, media selection beyond digital and television, and even beyond media to encompa ...
- When Media 'Exposure' Is Not Audience 'Viewing' Or 'Hearing' There Can Be No Ad Outcomes!
MAD, Tony Jarvis - Wednesday, November 18, 2020
Day Two of this week's ARF event on attribution and analytics featured Cadillac, Regions Bank, CIMM, ANA/AIMM and Analytic Partners and how they are dealing with the complex issues bedevili ...
- Marketers Mostly Clueless About Apple IDFA Changes
Inside Performance, Laurie Sullivan - Tuesday, November 17, 2020
Some 73% of marketers expect a negative impact of IDFA changes on their campaigns and apps, losing about half of identifiers under Apple's opt-in protocol. Targeting, measurement and attribution wi ...
- Simpli.fi Expands Services For Retail, Ecommerce, D2C Advertisers With Transaction Value Reporting
Search & Performance Marketing Daily, Laurie Sullivan - Tuesday, November 17, 2020
The feature enables advertisers to track purchase price and order ID data to attribute performance such as return on ad spend. ...
- Eye-Tracking TV Technology Company TVision Adds Person-Level Data
Television News Daily, Wayne Friedman - Monday, November 16, 2020
Eye-tracking TV tech company TVision has added person-level measurement data now being used by ad-tech and media-measurement companies Xandr, Oracle Moat, VideoAmp and iSpot. ...
- Attribution Haves And Have-Nots: Most Firms Are Investing In It
Email Insider, Ray Schultz - Monday, November 16, 2020
Almost half of brands have implemented a strategy, and others are rolling one out or planning to, Ascend2 reports. ...
- Need A Lift? The ARF Has A Guide For You
MediaDailyNews, Joe Mandese - Thursday, November 12, 2020
The ad industry routinely uses terms like "lift" and "ROI" (return on investment) to benchmark and measure the results of advertising, marketing and media buys, but those terms can ...
- Semcasting Launches Self-Serve Identity Resolution, Audience Design, Attribution Platform
Search & Performance Marketing Daily, Laurie Sullivan - Tuesday, October 20, 2020
Data is never copied or stored. The brand's identifier is the ID that syncs with the DSP directly. The ID never leaves the platform and is unique to each custo ...
- Talon To Use LoopMe's Suite Of Performance Measurement Tools
MAD, Steve McClellan - Tuesday, October 20, 2020
OOH firm Talon will utilize LoopMe's tech platform to better track attribution and other metrics assessing ad performance. Founded in the UK with backing from Omnicom, Talon has been expandi ...
- Google Ads Brings YouTube Into Attribution Reporting
Search & Performance Marketing Daily, Laurie Sullivan - Monday, October 12, 2020
Google has made its data-driven attribution model available to more advertisers and added YouTube to its Google Ads attribution reporting to help advertisers understand the role of video in customer ...
- AppsFlyer Launches Linking Tool On Salesforce AppExchange
Email Marketing Daily, Ray Schultz - Wednesday, October 7, 2020
OneLink helps brands track the mobile journey post-email, AppsFlyer says. ...
- TV Attribution Providers' Data 'Highly Inconsistent': CIMM, 4As Study
Television News Daily, Wayne Friedman - Wednesday, September 23, 2020
"Methodology, rather than technology, is [the] root cause of TV attribution outcome differences," according to the study issued by CIMM and the 4As. TV attribution results can be all ov ...
- InMarket CEO Says NinthDecimal Acquisition Will Push Revenue To $100M, Improve Data-Driven Marketing
Search & Performance Marketing Daily, Laurie Sullivan - Wednesday, September 9, 2020
InMarket on Wednesday acquired assets from NinthDecimal, a pioneer in location-based attribution and analytics. ...
- Inscape, Kinetiq Link TV Brand Exposures, Smart-TV Household Data
Digital News Daily, Karlene Lukovitz - Wednesday, September 9, 2020
Combining the data enables new options for ad detection and new measurement and attribution use cases for Inscape licensees and new measurement and attribution methods for Kinetiq customers, according ...
- Facts Versus Fiction: Debunking The Myths Around DRTV And Performance Marketing
Television News Daily, Dick Wechsler - Thursday, September 3, 2020
For several years, DRTV and performance-driven marketing have been the growth catalysts for the direct-to-consumer and e-commerce sectors. ...
- No Matter How You Add It Up, Cross-Platform Measurement Is In Demand
Television News Daily, Jane Clarke - Tuesday, August 25, 2020
Roughly 16 different initiatives are currently underway to find the industry's Holy Grail: true cross-platform measurement. ...
- 'Leads' Lead Marketers' Attention, 'Conversational Commerce' Rises Too
MediaDailyNews, Michael McLaren - Friday, August 21, 2020
As agencies and brands determine how to survive in today's new landscape, lead management is key for agencies and brands. The digital world has been a lifeline for sales tea ...
- ViacomCBS Launching Unified Video Ad Platform EyeQ This Fall
Television News Daily, Wayne Friedman - Tuesday, August 4, 2020
CBS will launch the connected digital video ad platform this fall for all its premium digital video content, CBS Interactive, Pluto TV and Viacom Video. EyeQ will support programmatic buyi ...
- OpenAP Marketplace Inks Deal With iSpot.tv For TV Measurement, Attribution
Television News Daily, Wayne Friedman - Tuesday, July 28, 2020
Advanced ad marketplace OpenAP has inked an agreement with iSpot.tv giving agencies and advertisers real-time TV attribution and OTT measurement. ...
- OpenAP Makes iSpot Real-Time Measurement, Attribution Available To All Clients
Video Insider, Karlene Lukovitz - Tuesday, July 28, 2020
All OpenAP client agencies and advertisers can now use performance-based attribution reporting and measure incremental reach over linear TV on audience data-targeted, cross-publisher campaigns activated through the OpenAP Market marketpl ...
- Terminus Debuts Cross-Channel ABM Engagement Hub
Email Marketing Daily, Ray Schultz - Thursday, July 23, 2020
The new service combines email, web and a new chat capability, the company says. ...