- Simpli.fi Launches Attribution For OTT/CTV Advertisers
Digital News Daily, Laurie Sullivan - Thursday, March 19, 2020
An OTT/CTV attribution feature released by Simpli.fi this week directly measures ad effectiveness in near real-time and allows advertisers to directly attribute online browser-based conversions to their OTT/CTV campaigns, including ...
- NBCU To Launch 'One Platform' In Time For Upfront Season, Peacock Launch
Television News Daily, Wayne Friedman - Tuesday, February 25, 2020
The new TV and digital ad buying/management platform will allow marketers to target key audiences for all NBC screens, networks, and dayparts -- all with one single audience guarantee, with ...
- Experts Predict: What's Next For Attribution
Around the Net in Email, Ray Schultz - Tuesday, February 18, 2020
With the cookie on a death watch, attribution will now be based on identity resolution and more holistic approaches to measurement. Here are the forecasts of 11 experts. ...
- App Install Ad Spending Reaches $76.2B, Poised To Jump Further
Digital News Daily, Laurie Sullivan - Thursday, February 13, 2020
On Thursday, AppsFlyer published its Global App Install Ad Spend report. "Struggles include retention and uninstalls, so getting users to repeatedly use their apps continues to be a challenge," Shani ...
- Samba TV Works With Amazon To Create New Attribution Model
Data & Programmatic Insider, Laurie Sullivan - Monday, February 10, 2020
Samba TV and Amazon are building out an attribution model that enables brands to confirm a tv ad leading to a purchase with no identifiable customer data being shared by ...
- Publishers, Not Data, Become Focus Since Google's Announcement To Squash Third-Party Cookies
Search Marketing Daily, Laurie Sullivan - Wednesday, February 5, 2020
Advertisers are focusing more on publications than audience data since Google announced it would stop supporting third-party cookies in its Chrome browser within two years, according to one publisher. ...
- CIMM Launches TV Attribution Best Practices Study
Digital News Daily, Karlene Lukovitz - Thursday, January 30, 2020
The study, in conjunction with the 4As, will investigate the drivers behind differences in attribution results from six national, linear TV campaigns that aired in 2019. ...
- Preparing For The Future Of Voice Advertising
Search Marketing Daily, Jason White - Thursday, January 30, 2020
I predict 5G will lead to the explosion of voice search as the value of the Internet of Things and the connected home is truly realized. Here is why -- ...
- Google Cookie Move Raises Concerns Of A Return To Last-Click Model
Search Marketing Daily, Laurie Sullivan - Monday, January 27, 2020
Attribution could become one of the major challenges to Google's decision to eliminate third-party cookie tracking from its browser Chrome within the next two years. ...
- Baking Up New Strategies For A Post-Cookie World
Digital News Daily, Brad Nunn - Wednesday, January 22, 2020
As an industry defined by change, we should all begin embracing the opportunity to transform once again by creating digital advertising that adds up to more relevant and engaging brand ...
- Google My Business Gets Automated Call Tracking Via Third Party
Search Insider, Laurie Sullivan - Tuesday, January 21, 2020
Marketing analytics platform CallRail said on Tuesday that it now automates the platform's integration with Google My Business (GMB). ...
- Data Analytics Can Help Brands Streamline Their Marketing Strategy: Opinion
Around the Net in Email, Ray Schultz - Friday, January 17, 2020
Corporate management often gets in the way of marketing attribution. For instance, one firm tied bonuses to success in different channels. Guess which channels dominated reports? But technology is emerging ...
- The Hole In The CDP Donut: How Email Marketers Can Fill It In
Email Insider, Ray Schultz - Thursday, January 16, 2020
Customer data platforms are weak on privacy compliance. That's because many don't put data first, Tealium says. ...
- What Lies Between The First Click And The Last Click? Nobody Knows
Email Insider, Ray Schultz - Wednesday, January 8, 2020
Social media users are limited in their attribution capability, according to a report from Slickdeals. ...
- Eight Digital Marketing Trends For The New Year
Around the Net in Email, Ray Schultz - Monday, January 6, 2020
Email will continue to evolve in 2020, with interactive tools like AMP for Gmail. That’s one of eight digital marketing trends in the offing, including shoppable posts and enhanced attribut ...
- Marketers Steadily Increase Use of Multi-Touch Attribution for Media Insights
Research Intelligencer, Rob Williams - Thursday, December 26, 2019
The percentage of advertisers in North America that had adopted MTA methods rose to 45% this year from 41% in 2018, according to a survey by the Mobile Marketing Associat ...
- The Attribution Minefield: What's Keeping Brands From Multi-Touch Intelligence
Email Insider, Ray Schultz - Friday, December 20, 2019
Multi-touch attribution use is growing. But only a minority of firms have integrated it into their media mix, the MMA reports. ...
- MightyHive Develops Data Cleanroom Business For A New Decade
Data & Programmatic Insider, Laurie Sullivan - Monday, December 16, 2019
The concept of the cleanroom, especially for "walled gardens" such as retailers and consumer goods, creates a coop that connects transactions with loyalty data that companies would share. ...
- How Volvo Uses Marketing Mix Modeling To Build Brand Equity With Search
Search Marketing Daily, Laurie Sullivan - Thursday, December 12, 2019
Using its marketing mix model, which includes more than 100 variables that influence a consumer's purchase decision, Volvo can optimize the company's advertising mix to mitigate risk and determine sa ...
- TV Works: Q&A With TVSquared's Jo Kinsella
Television News Daily, Charlene Weisler - Wednesday, December 11, 2019
As much as I see great changes in the media landscape over the past seven years, Kinsella sees great constants. ...
- TV Ad Spending Will Decline Again In 2019 - Is Your Sky Falling?
Television News Daily, Angela Voss - Friday, December 13, 2019
Marketing Charts asked 150 agencies and marketers what would make linear TV advertising a more effective marketing vehicle. Here were the top three replies. ...
- Lead-Generation Strategies Under Marketing And Federal Scrutiny
Search Marketing Daily, Laurie Sullivan - Wednesday, November 27, 2019
A CMO Council report analyzes the growing use of low-cost, unverified leads from questionable, offshore, commodity list providers, and looks at the risks for B2B brands. Marketers must rethink strategies ...
- Local Businesses Get Zero Traffic From Email: Report
Email Marketing Daily, Ray Schultz - Monday, November 18, 2019
That may be because tracking has been set up incorrectly -- or it may be an opportunity if local businesses are not using email. ...
- Report: Marketers Suffer From Data Fatigue, Platform Overload
MAD, Larissa Faw - Friday, November 8, 2019
CallRail's research found that 51% of marketers polled in a survey use four or more marketing platforms. ...
- Most Marketers Have Email Attribution In Place, But Still Lag At Measurement: Study
Email Marketing Daily, Ray Schultz - Friday, November 8, 2019
CallRail reports that 81% of brands spend part of their marketing budget on ineffective tactics. ...
- Merkle Personifies Cross-Channel Analytics, Names It Archie
Search Marketing Daily, Laurie Sullivan - Monday, October 28, 2019
Archie, Merkle's latest analytics platform, aggregates data across platforms and gives marketers insights into performance cross-channel. ...
- TV Attribution Company TVSquared Strikes Deal With Ampersand
Television News Daily, Wayne Friedman - Monday, October 21, 2019
The deal will connect TVSquared impression data in real-time to consumer behavior from Ampersand, offering transparency and accountability to TV media spend and giving advertisers campaign performance insights including reach ...
- Attribution 2.0: Let The Gold Rush Begin
RTBlog, Joe Mandese - Monday, October 14, 2019
For those of you still trying to get your arms around attribution modeling, you can forget about it -- at least the current versions representing a litany of black boxes ...
- Why There's A Scarcity Of Valuable Data
Data & Programmatic Insider, Laurie Sullivan - Monday, October 7, 2019
To compete in a world where data requirements continue to increase, marketers need to ask and answer some basic questions, says Tapad CEO Sigvart Voss Eriksen. ...
- OOH Data Partnership Finds New Ways To Connect Online, Offline Campaigns
Data & Programmatic Insider, Laurie Sullivan - Monday, September 30, 2019
Partnership helps marketers that buy media on digital billboards throughout the country to better understand what's driving more downloads of apps. ...
