- Verizon Media DSP Intros Attribution For TV Tune-Ins
Digital News Daily, Karlene Lukovitz - Thursday, July 2, 2020
Media companies can now track TV tune-ins driven by digital campaigns across all platforms, including CTV, mobile, desktop, video, says the company. ...
- Foursquare Location Data Finds New Uses In Advertising Based On Performance
Search & Performance Marketing Daily, Laurie Sullivan - Tuesday, June 23, 2020
Major obstacles still exist when it comes to using location data in ad campaigns, but marketers have also found new uses. ...
- A Framework For Measuring Ad Outcome
MediaDailyNews, George Ivie - Tuesday, June 16, 2020
The industry needs an agreed upon, well-vetted and researched set of standards as a framework for optimal approaches to outcome-based measurement and to enable marketers to have a way to ...
- Shopper Marketing Marries OTT: Roku Adds Kroger Data, Analytics To Lure CPG Advertisers
Video Insider, Karlene Lukovitz - Tuesday, June 9, 2020
Kroger's customer data on 60 million-plus households from its nearly 2,800 supermarkets will give CPGs access to closed-loop attribution. ...
- Disney: Sports TV Ad Deal-Making Has Begun, 'Multi-Year' Deals Being Completed
Television News Daily, Wayne Friedman - Friday, June 5, 2020
"The sports marketplace has started to move," says Rita Ferro, president, Disney Advertising Sales. "We are well on our way in terms of multi-year deals that are part of the ...
- Facebook, AppsFlyer Partner To Improve Performance
Search & Performance Marketing Daily, Laurie Sullivan - Tuesday, June 2, 2020
AppsFlyer on Tuesday announced a partnership with Facebook Audience Network to bring campaign-level return on ad spend and in-app advertising measurement to gaming. "The biggest challenge was the need to ...
- SpotX Launches Measurement, Attribution For CTV; Adds Samsung Ads Inventory
Digital News Daily, Karlene Lukovitz - Thursday, May 21, 2020
The CTV addition extends the platform's audience reach metrics and measurement capabilities across all video platforms, according to the company. ...
- Automated TV Ad-Buying Platform Hudson MX Strikes TV Attribution Deal With TVSquared
Television News Daily, Wayne Friedman - Wednesday, May 20, 2020
The deal will provide more competitive "business outcome" measurement for local TV ad deals beyond traditional Nielsen or ComScore metrics of gross ratings points and/or impressions, and will give advertisers ...
- How To Prove Performance For Television And Radio
Search & Performance Marketing Daily, Laurie Sullivan - Sunday, May 17, 2020
COVID-19 has helped to create several approaches to prove performance, and "attribution" describes getting closest to the truth in proving performance for tv, radio and podcasts, says Dan Granger, CEO ...
- CIMM Launches Best Practices Study On Combining Smart TV, STB Data
Advanced TV Insider, Karlene Lukovitz - Friday, May 1, 2020
The study aims to develop guidelines for the emerging practice of merging smart TV ACR data and STB data to leverage the advantages of each and create large-scale, granular datasets ...
- TVadSync Offers Faster Turnaround TV Attribution Platform
Television News Daily, Wayne Friedman - Tuesday, April 21, 2020
The attribution service can deliver results based on smart TV data within 24 hours of a media campaign going live. ...
- This Crisis Will Accelerate Change In Cross-Platform TV/Premium Video Measurement
MediaDailyNews, Jane Clarke - Tuesday, April 14, 2020
Dramatic shifts in viewing behavior and buyers' and sellers' efforts to understand them will force a reconsideration of how quickly we need cross-platform measurement tools now made possible by highly ...
- Neustar Integrates iSpot Data For Cross-Platform, MTA Attribution
Digital News Daily, Karlene Lukovitz - Thursday, April 9, 2020
The addition of iSpot's ad measurement data to Neustar's identity management, MTA and unified marketing analytics platforms enables full view of behavior across linear, addressable, OTT/CTV, VOD, say the compan ...
- Factual And Foursquare Merge To Become Location Data Powerhouse
Search & Performance Marketing Daily, Laurie Sullivan - Monday, April 6, 2020
Through the merger, the location data will be integrated and become accessible within platforms that represent more than 80% of all programmatic ad spend and will be supported by a ...
- Simpli.fi Launches Attribution For OTT/CTV Advertisers
Digital News Daily, Laurie Sullivan - Thursday, March 19, 2020
An OTT/CTV attribution feature released by Simpli.fi this week directly measures ad effectiveness in near real-time and allows advertisers to directly attribute online browser-based conversions to their OTT/CTV campaigns, including ...
- NBCU To Launch 'One Platform' In Time For Upfront Season, Peacock Launch
Television News Daily, Wayne Friedman - Tuesday, February 25, 2020
The new TV and digital ad buying/management platform will allow marketers to target key audiences for all NBC screens, networks, and dayparts -- all with one single audience guarantee, with ...
- Experts Predict: What's Next For Attribution
Around the Net in Email, Ray Schultz - Tuesday, February 18, 2020
With the cookie on a death watch, attribution will now be based on identity resolution and more holistic approaches to measurement. Here are the forecasts of 11 experts. ...
- App Install Ad Spending Reaches $76.2B, Poised To Jump Further
Digital News Daily, Laurie Sullivan - Thursday, February 13, 2020
On Thursday, AppsFlyer published its Global App Install Ad Spend report. "Struggles include retention and uninstalls, so getting users to repeatedly use their apps continues to be a challenge," Shani ...
- Samba TV Works With Amazon To Create New Attribution Model
Data & Programmatic Insider, Laurie Sullivan - Monday, February 10, 2020
Samba TV and Amazon are building out an attribution model that enables brands to confirm a tv ad leading to a purchase with no identifiable customer data being shared by ...
- Publishers, Not Data, Become Focus Since Google's Announcement To Squash Third-Party Cookies
Search & Performance Marketing Daily, Laurie Sullivan - Wednesday, February 5, 2020
Advertisers are focusing more on publications than audience data since Google announced it would stop supporting third-party cookies in its Chrome browser within two years, according to one publisher. ...
- CIMM Launches TV Attribution Best Practices Study
Digital News Daily, Karlene Lukovitz - Thursday, January 30, 2020
The study, in conjunction with the 4As, will investigate the drivers behind differences in attribution results from six national, linear TV campaigns that aired in 2019. ...
- Preparing For The Future Of Voice Advertising
Search & Performance Marketing Daily, Jason White - Thursday, January 30, 2020
I predict 5G will lead to the explosion of voice search as the value of the Internet of Things and the connected home is truly realized. Here is why -- ...
- Google Cookie Move Raises Concerns Of A Return To Last-Click Model
Search & Performance Marketing Daily, Laurie Sullivan - Monday, January 27, 2020
Attribution could become one of the major challenges to Google's decision to eliminate third-party cookie tracking from its browser Chrome within the next two years. ...
- Baking Up New Strategies For A Post-Cookie World
Digital News Daily, Brad Nunn - Wednesday, January 22, 2020
As an industry defined by change, we should all begin embracing the opportunity to transform once again by creating digital advertising that adds up to more relevant and engaging brand ...
- Google My Business Gets Automated Call Tracking Via Third Party
Inside Performance, Laurie Sullivan - Tuesday, January 21, 2020
Marketing analytics platform CallRail said on Tuesday that it now automates the platform's integration with Google My Business (GMB). ...
- Data Analytics Can Help Brands Streamline Their Marketing Strategy: Opinion
Around the Net in Email, Ray Schultz - Friday, January 17, 2020
Corporate management often gets in the way of marketing attribution. For instance, one firm tied bonuses to success in different channels. Guess which channels dominated reports? But technology is emerging ...
- The Hole In The CDP Donut: How Email Marketers Can Fill It In
Email Insider, Ray Schultz - Thursday, January 16, 2020
Customer data platforms are weak on privacy compliance. That's because many don't put data first, Tealium says. ...
- What Lies Between The First Click And The Last Click? Nobody Knows
Email Insider, Ray Schultz - Wednesday, January 8, 2020
Social media users are limited in their attribution capability, according to a report from Slickdeals. ...
- Eight Digital Marketing Trends For The New Year
Around the Net in Email, Ray Schultz - Monday, January 6, 2020
Email will continue to evolve in 2020, with interactive tools like AMP for Gmail. That’s one of eight digital marketing trends in the offing, including shoppable posts and enhanced attribut ...
- Marketers Steadily Increase Use of Multi-Touch Attribution for Media Insights
Research Intelligencer, Rob Williams - Thursday, December 26, 2019
The percentage of advertisers in North America that had adopted MTA methods rose to 45% this year from 41% in 2018, according to a survey by the Mobile Marketing Associat ...
