- Brands Begin Using 'Incrementality Experiments' To Fill Facebook Measurement Gaps
Digital News Daily, Colin Kirkland - Tuesday, October 19, 2021
A new method using "incrementality" experiments is showing promise, and could shift some power from Facebook back to brands and agencies using it. ...
- Google Makes Data-Driven Attribution Default Model In Privacy Landscape
Search & Performance Marketing Daily, Laurie Sullivan - Monday, September 27, 2021
Machine learning, data-driven attribution will become the default model for all new Google Ads conversion actions. The company said it will migrate many of its existing users to this mo ...
- WFA Study Finds Media 'Capability Gaps'
MAD, Steve McClellan - Wednesday, September 8, 2021
According to the study, there are five areas where multinational marketers are struggling within their media practices. ...
- The B2B Binge: Brands Are Spending More On Marketing This Year
Email Insider, Ray Schultz - Friday, September 3, 2021
Targeting is biggest factor in driving decisions, Apple's mobile opt-in policy not so much, MeritB2B reports. ...
- What Nielsen MRC Accreditation Hiatus Means for Advertisers - Not Much
MediaDailyNews, Lisa Niemeyer - Tuesday, August 24, 2021
Advertisers must protect their investments and hold partners accountable to the deals that were made. Here are a few things to keep in mind. ...
- Nielsen Starts 'Cookieless'-First-Party Data Approach For Audience, Outcome Measurement
Television News Daily, Wayne Friedman - Tuesday, July 27, 2021
The company's "cookieless" approach expands efforts to "reduce reliance on a single third-party provider." ...
- How Marketers Can Save Millions Of Dollars In CTV: 3 Lessons From Paid Search, Programmatic
Search & Performance Marketing Daily, Jason Fairchild - Wednesday, July 21, 2021
As marketers look toward the brave world of CTV advertising, they can bring lessons from their digital ad experiences -- particularly in the area of search. ...
- Omnichannel Strategies Still Baffle Many Marketers
Data & Programmatic Insider, Laurie Sullivan - Monday, July 19, 2021
There's a stark difference between consumer engagement and increased marketing investments across multiple channels that connect. Xaxis explains in a recent report. ...
- Up The Amazon: Prime Day Sales Rose, But Not As Much As Ad Spend
Email Insider, Ray Schultz - Thursday, July 8, 2021
Click-through rates and conversions both rose YoY, partly due to more engaging ads, Perpetua reports. ...
- Tegna Taps TVSquared For Cross-Channel Attribution
Digital News Daily, Karlene Lukovitz - Thursday, June 10, 2021
TVSquared will provide attribution for Tegna's 64 stations in 51 markets, and also for the 125-plus networks sold by Premion, Tegna's OTT advertising arm. ...
- Apple's Tracking Prompt Disrupts The Advertising Industry
Search & Performance Marketing Daily, Gellena Lukats - Tuesday, June 8, 2021
Apple announced a new tracking prompt with the update that will require users to accept permissions from apps to track their actions. Facebook is concerned that this prompt is phras ...
- Flowers Foods, Richards Group Develop New Sales Attribution Model
MAD, Larissa Faw - Monday, May 24, 2021
The companies partnered with Catalina and Amobee to develop a model that enabled the agency to attribute sales from its digital media spend without costly modeling by directly tying Catalina ...
- Finding Burger King Moments In A Fractured Mediaverse
The MediaPost Cases, Lisa Singer - Tuesday, June 15, 2021
Burger King is prioritizing the moments that matter for the company - whether on TV, OTT, social - to drive incremental traffic and build brand. Learn how BK's media te ...
- Kochava Acquires DigiCenter And Adds Emails To Its Collective
Email Marketing Daily, Ray Schultz - Wednesday, May 19, 2021
Kochava helps firms with attribution and measurement. It now has 1 billion emails in its mobile data Collective. ...
- Data Limitations Force Industry To Create New Ad Optimization Methods
Inside Performance, Laurie Sullivan - Wednesday, May 19, 2021
Marketers' transition to first-party data has blind spots, despite analysts' efforts to improve customer protections and projections. A flaw in these methods can create serious implications for brands, per DI ...
- Tubular Labs Appoints Kantar's DiMarco As Chief Strategy Officer
Television News Daily, Wayne Friedman - Thursday, May 13, 2021
DiMarco will help steer the company into greater adoption of measurement that can compare TV results with video on social media. ...
- Catalina Partners With iHeartMedia To Help CPG Marketers Measure Podcast Impact
Email Marketing Daily, Ray Schultz - Thursday, May 13, 2021
The arrangement brings together Catalina's data capabilities and iHeartMedia's audio properties. ...
- Tegna Sees 9% Rise In Q1 Ad Revenues; Subscriber Biz Gains 16%
Television News Daily, Wayne Friedman - Monday, May 10, 2021
Tegna's OTT and streaming ad service Premion grew 40% to $145 million for the 2020 year. ...
- OAAA Releases 'Industry-Wide' Media Mobile Measurement Standard For Digital OOH Media
MediaDailyNews, Joe Mandese - Friday, May 7, 2021
The Out-of-Home Advertising Association of America this morning released a comprehensive guide for capturing mobile ad identity data to effectively evaluate which consumers are exposed to digital out-of-home media. T ...
- A Cookie-less Future: How Marketers Can Prepare
Search & Performance Marketing Daily, Eric Facas - Tuesday, April 27, 2021
Although cookies play a fundamental role in the usability of the Internet, cookie-based tracking will continue to fade due to cookies' inherent vulnerability to being blocked or exploited. ...
- Raising The Hood On B2B: Brands Say It's Difficult To Measure Content Marketing Impact
Email Insider, Ray Schultz - Monday, April 26, 2021
The biggest challenge is in determining ROI, Ascend2 and KoMarketing report. ...
- Google's Privacy Walled Garden Will Help Services Like Stirista ID Graph Thrive
Data & Programmatic Insider, Laurie Sullivan - Sunday, April 18, 2021
What if marketers had access to an identity graph that updates in real-time using billions of transactions that give them access to hundreds of identifiers across millions of online, offlin ...
- New Attribution Tool Is Based On First-Party Data
Email Marketing Daily, Ray Schultz - Tuesday, April 13, 2021
The new tool measures newly acquired leads and re-opt-ins through a firm's email or order-tracking systems and begins capturing the user's journey when a prospect begins interacting with a brand ...
- Flipping the Funnel: Addressable TV and the Success of Audience Modeling and Targeting
The MediaPost Cases, Lisa Singer - Monday, April 26, 2021
What would it mean to your media mix model if you bought people instead of channels? Building out your media campaign with smart data and custom modeling instead of worki ...
- Marketers Are Hampered By Data Immaturity: Study
Email Marketing Daily, Ray Schultz - Wednesday, April 7, 2021
Over half of businesses are hesitant to make marketing decisions based on the current state of their data, MMA Global and Ernst And Young report. ...
- Founders Of GoTo.com, OpenX Launch CTV Media-Buying, Performance Platform Based On Search
Search & Performance Marketing Daily, Laurie Sullivan - Tuesday, April 6, 2021
tvScientific, a TV ad-tech company, on Tuesday launched an end-to-end CTV buying and attribution system geared toward digital marketers that value performance media. ...
- Apple's Privacy Framework Already Affecting Downloads, Login Metrics, Measurement
Inside Performance, Laurie Sullivan - Thursday, March 25, 2021
Some 40% of consumers agree with the IDFA random device identifier Apple assigns to devices, and want the option to opt in to being tracked, a survey by AppsFlyer foun ...
- Comcast's FreeWheel, Fox TV Strike Programmatic, Addressable Set-Top-Box Deal With Auto Marketer
Television News Daily, Wayne Friedman - Thursday, March 25, 2021
The companies claim this is the first VOD deal of its kind to offer "guaranteed" audience targeting "through the programmatic pipes." ...
- How Apple iOS IDFA Negatively Impacts Facebook, Twitter Measurement
Search & Performance Marketing Daily, Laurie Sullivan - Monday, March 22, 2021
"Opt-in rates are expected to be very low, which effectively ends the IDFA as a reliable identifier of users," Trip Chowdhry, managing director of equity research at Global Equities Researc ...
- AppsFlyer, MMA Study Shows How Personal Data, Privacy On Apple, Other Devices Influences Ads
Search & Performance Marketing Daily, Laurie Sullivan - Thursday, March 18, 2021
What happens when Apple users encounter that pop-up after privacy regulations take effect? On average, 47% will not allow tracking, and 67% of those age 65 and older will n ...
