- Google's Privacy Walled Garden Will Help Services Like Stirista ID Graph Thrive
Search & Performance Marketing Daily, Laurie Sullivan - Sunday, April 18, 2021
What if marketers had access to an identity graph that updates in real-time using billions of transactions that give them access to hundreds of identifiers across millions of online, offlin ...
- New Attribution Tool Is Based On First-Party Data
Email Marketing Daily, Ray Schultz - Tuesday, April 13, 2021
The new tool measures newly acquired leads and re-opt-ins through a firm's email or order-tracking systems and begins capturing the user's journey when a prospect begins interacting with a brand ...
- Flipping the Funnel: Addressable TV and the Success of Audience Modeling and Targeting
The MediaPost Cases, Lisa Singer -
What would it mean to your media mix model if you bought people instead of channels? Building out your media campaign with smart data and custom modeling instead of worki ...
- Marketers Are Hampered By Data Immaturity: Study
Email Marketing Daily, Ray Schultz - Wednesday, April 7, 2021
Over half of businesses are hesitant to make marketing decisions based on the current state of their data, MMA Global and Ernst And Young report. ...
- Founders Of GoTo.com, OpenX Launch CTV Media-Buying, Performance Platform Based On Search
Search & Performance Marketing Daily, Laurie Sullivan - Tuesday, April 6, 2021
tvScientific, a TV ad-tech company, on Tuesday launched an end-to-end CTV buying and attribution system geared toward digital marketers that value performance media. ...
- Apple's Privacy Framework Already Affecting Downloads, Login Metrics, Measurement
Inside Performance, Laurie Sullivan - Thursday, March 25, 2021
Some 40% of consumers agree with the IDFA random device identifier Apple assigns to devices, and want the option to opt in to being tracked, a survey by AppsFlyer foun ...
- Comcast's FreeWheel, Fox TV Strike Programmatic, Addressable Set-Top-Box Deal With Auto Marketer
Television News Daily, Wayne Friedman - Thursday, March 25, 2021
The companies claim this is the first VOD deal of its kind to offer "guaranteed" audience targeting "through the programmatic pipes." ...
- How Apple iOS IDFA Negatively Impacts Facebook, Twitter Measurement
Search & Performance Marketing Daily, Laurie Sullivan - Monday, March 22, 2021
"Opt-in rates are expected to be very low, which effectively ends the IDFA as a reliable identifier of users," Trip Chowdhry, managing director of equity research at Global Equities Researc ...
- AppsFlyer, MMA Study Shows How Personal Data, Privacy On Apple, Other Devices Influences Ads
Search & Performance Marketing Daily, Laurie Sullivan - Thursday, March 18, 2021
What happens when Apple users encounter that pop-up after privacy regulations take effect? On average, 47% will not allow tracking, and 67% of those age 65 and older will n ...
- How We Went From Magic Cookies To The Art Of Misdirection
Mobile Insider, Joe Mandese - Thursday, March 18, 2021
While many consumers have some implicit knowledge why digital identity trackers exist, most don't understand what the explicit value exchange is. ...
- LiveIntent's NonID Integrates Into MediaMath, As Google Confirms Alternative Tracking Changes
Search & Performance Marketing Daily, Laurie Sullivan - Wednesday, March 3, 2021
With the end of the third-party cookie, brands will need to change the methods they currently employ "to target, attribute, measure, and optimize campaigns," said LiveIntent CMO Kerel Cooper. ...
- Alphonso Rebrands As LG Ads
Television News Daily, Wayne Friedman - Monday, March 1, 2021
LG Ads will offer connected TV ad inventory on its smart TV platform as well as TV data for activation, measurement and attribution across CTV, linear TV and digital. ...
- Nielsen Unveils 'Holistic,' New Sports Sponsorship ROI Metric
Television News Daily, Wayne Friedman - Tuesday, February 23, 2021
The solution offers what the company says will be a measure of sponsorship investments based on sales revenues and brand health over a set period of time. ...
- Dispelling Attribution Myths: Why Google Analytics, Google Ads Data Doesn't Always Match
Data & Programmatic Insider, Laurie Sullivan - Monday, February 22, 2021
At the virtual Paid Search Association event, NordicClick Interactive Associate Director/Paid Search Brooke Osmundson explored when and why it's okay for Google Analytics and Google Ads data to not ma ...
- Google Offers Ways To Improve Attribution, Performance As COVID Lockdowns Ease Locally
Inside Performance, Laurie Sullivan - Friday, February 19, 2021
Nearly a year into quarantine, people continue to search on Google for "things to do during" certain times, with searches for the phrase rising 300% globally year-over-year. There are ear ...
- Tatari Taps Media Agency Vet Todd Gordon For Client Development Post
Television News Daily, Wayne Friedman - Thursday, February 18, 2021
Gordon says future TV linear and streaming efforts need more work when it comes to real-time performance-driven ad efforts. ...
- Nielsen Launches Identity Sync, New Global Attribution System
MediaDailyNews, Wayne Friedman - Thursday, February 18, 2021
Identity Sync allows Nielsen to build deterministic matches between consumers and their ad exposures using "persistent identifiers as the connector to each conversion event." Nielsen says the platform is t ...
- In Digital World, Nothing Can Be Said To Be Certain Except A Push For Ad Taxes
RTBlog, Joe Mandese - Monday, February 15, 2021
Maryland's new tax scheme, which is only attributable to ad sales derived from the state, raises questions about the physical proximity of online media that certain geographies have ignored ...
- AppsFlyer Develops Predictive Analytics Tool In Response To Apple's Privacy Rules
Search & Performance Marketing Daily, Laurie Sullivan - Thursday, February 11, 2021
AppsFlyer on Thursday announced it will roll out a new predictive analytics tool to support the ad industry after Apple begins to enforce its privacy updates. ...
- Foursquare Expands Data Partnerships As COVID-19 Forces Brands To Localize Campaigns
Search & Performance Marketing Daily, Laurie Sullivan - Wednesday, February 10, 2021
With different lockdown rules in every state, brands must localize messages based on consumers' experience. Location-based data seems to be the answer, says Oz Etzioni, Clinch CEO. ...
- Outreach Strategists Proves Cookieless Identity Improves Performance, Match Rates
Search & Performance Marketing Daily, Laurie Sullivan - Thursday, February 4, 2021
Public affairs/communications agency Outreach Strategists uses an identity resolution and audience platform with help from Adform and Semcasting that relies on a federated ID rather than a
cookie-workaround. ...
- CIMM Day 1: Essence Media Chief Calls For 'Wholesale' Measurement Change
MediaDailyNews, Joe Mandese - Thursday, February 4, 2021
"We have a fire under us that needs to be addressed," Essence Global Chief Media Officer Adam Gerber warned. ...
- Univision Joins Addressable Ad Group Project OAR
Television News Daily, Wayne Friedman - Tuesday, February 2, 2021
The intention of OAR -- Open Addressable Ready -- is to optimize unsold, under-performing ad inventory to targeted consumers. Univision will serve as a member of the group's steering commit ...
- Terminus And Outreach Integrate Their Platforms
Email Marketing Daily, Ray Schultz - Monday, February 1, 2021
The integration ties insights from Outreach with the email and web personalization features of Terminus. ...
- IAB Conference Goes Viral, Features Anthony Fauci Keynote
MediaDailyNews, Joe Mandese - Thursday, January 14, 2021
The Interactive Advertising Bureau this morning unveiled highlights of the agenda for its annual conference, which will be held virtually March 8-12, and which will feature speakers such as D ...
- Four Common Email Attribution Errors
Around the Net in Email, Ray Schultz - Monday, December 28, 2020
With multiple touchpoints in play, it is not always easy to attribute sales to email marketing. Here are four common email attribution errors, starting with reliance on offer codes ...
- Samsung Ads Launches Measurement Pilot: GM, Dentsu Sign On
Television News Daily, Wayne Friedman - Tuesday, December 15, 2020
Samsung Ads will provide ad viewership, incremental reach, and effectiveness metrics for vehicle sales and attribution for linear and streaming advertising. In association with GM, the pilot program will ha ...
- Blue Apron Launches Multichannel Campaign With 'Significantly Heavier' Investment, CMO Says
Search & Performance Marketing Daily, Laurie Sullivan - Monday, December 14, 2020
The "Wellness 360" campaign, part of an initiative showing benefits of home cooking, is one of the company's biggest multichannel campaigns in investment. ...
- Live From The Email Insider Summit: Metrics With A Big 'M'
Email Insider, Ray Schultz - Tuesday, December 8, 2020
Brands have to look beyond opens and clicks to gain insights into the people behind them. ...
- Springbot Acquires Matcha, Marrying Content And Multichannel Capabilities
Email Marketing Daily, Ray Schultz - Tuesday, December 8, 2020
The combined firms will provide a content-creation offering for small retailers, Springbot says. ...
