- Does Your Brand Have A Handshake Logo?
Mediapsssst, Richard Whitman - Wednesday, March 18, 2020
Probably not the best message to be sending during a growing pandemic. One brand and its agency came up with a clever, public-service-minded solution. ...
- WITHIN Relaunches, Claiming Agency Model Is Broken
Email Marketing Daily, Ray Schultz - Wednesday, February 12, 2020
The former Agency Within seeks to collapse the marketing funnel, believing that the agency model is dying. It has integrated staff with Shake Shack. ...
- Study: Firms Believe AI Could Hurt Branding
Email Marketing Daily, Ray Schultz - Friday, February 7, 2020
Executives worry about diminishing creativity, fewer jobs and less differentiation, Bynder reports. ...
- Lonely Planet Teams With Intrepid Travel To Launch Tours
Publishers Daily, Sara Guaglione - Tuesday, January 21, 2020
The launch of the tours, called Lonely Planet Experiences, is the latest in a series of new ventures by the media company to reach audiences beyond its guidebooks and s ...
- INFRA Debuts Brand Overhaul
MAD, Larissa Faw - Monday, January 20, 2020
The Independent Natural Food Retailer Association (INFRA) is undergoing a complete makeover to better convey its mission and identity. ...
- Name Your Streaming Platform - Just Add Symbols
TV Watch, Wayne Friedman - Tuesday, January 21, 2020
Monikers may be passe. Companies just include a symbol, character or punctuation, as in Disney+ and Apple TV+. ...
- Snap Invites Brands To Make Logos Searchable
Digital News Daily, Gavin O'Malley - Friday, December 20, 2019
The new feature will recognize items like McDonald's fries or a can of Coke, and then respond by unlocking branded AR Lenses. ...
- New Branding Agency, Gestalt Brand Lab Launches
Mediapsssst, Richard Whitman - Thursday, December 12, 2019
It was founded by Chad Farmer and Brian Munce, previously part of the Lambesis management team. Charter clients include Luna Grill and Chosen Foods. ...
- Havas' Triptk Opens NYC Branding, Design Practice
Mediapsssst, Richard Whitman - Tuesday, November 12, 2019
Design veteran Daniel Arenas has been tapped to lead the new operation, which follows a year of significant growth at brand consultancy Triptk and the addition of new clients, including ...
- WPP's Landor Taps Hallberg To Lead Its NY Creative Studio
People on the Move, Steve McClellan - Monday, November 11, 2019
WPP global brand consultancy Landor has appointed Jonas Hallberg executive creative director for its New York office. With more than 20 years of experience in design, marketing and business development, ...
- PBS Overhauls Logo For 2020
MAD, Larissa Faw - Tuesday, November 5, 2019
The makeover, developed with Lippincott, features a new, vibrant signature color, nicknamed PBS Blue, designed to convey a sense of trust and integrity. ...
- Facebook Rebrands, Unveils New Logo
Digital News Daily, Gavin O'Malley - Monday, November 4, 2019
Rather than Facebook's trademark blue, the new logo actually changes colors, from blue to green to yellow to red. It uses custom typography and capitalization to create visual distinction between ...
- Endeavor Global Marketing Rebrands As 160over90
MAD, Larissa Faw - Wednesday, October 30, 2019
The name conveys a blood pressure reading -- in this case, elevated blood pressure related to excitement and emotional responses. ...
- The Best Global Brands 2019 Got There By... Advertising
Media Insider, Maarten Albarda - Friday, October 18, 2019
The Top 10 Best Brands represent $5.6 billion dollars in ad spend. ...
- BT Returns To The High Street With EE Co-Branding Move
Around the Net In MAD London, Sean Hargrave - Monday, October 14, 2019
It has been missing for 25 years, but now BT is coming back to the high street by co-branding its EE stores, "Marketing Week" reveals. ...
- Amazon Twitch Used To Stream Shooting Outside Synagogue In Germany
Digital News Daily, Laurie Sullivan - Wednesday, October 9, 2019
A shooter outside a synagogue in Germany used Amazon Twitch to broadcast the killings on Yom Kippur, the holiest day for Jews. ...
- Pickleball Paddle Peddler Pivots On Positioning
MAD, Larissa Faw - Wednesday, October 9, 2019
Agency Young & Laramore (Y&L) sums up challenge: "With a name like Pickleball, our approach was as much about legitimizing the sport as anything." ...
- Streaming TV And The Critical Importance Of Branding
MAD, Zach Rosenberg - Monday, October 7, 2019
All these streaming services will need to stock their digital shelves with existing television and film titles and spend heavily to market their new content to break through the immense ...
- Study Finds Value Of 'Brand Equity' Eroding, More So Among Agencies Than Marketers
MediaDailyNews, Joe Mandese - Friday, October 4, 2019
Even as the nation's largest consumer brand marketers meet for their annual conference this week, a new report from MediaPost's "Research Intelligencer" finds the role of brand equity is eroding. ...
- How To Refresh A 'Cadillac Brand'
Media Insider, Cory Treffiletti - Wednesday, October 2, 2019
My favorite example of how to do it right is Cadillac and the brand refresh it executed way back 2003 when it launched its "Breakthrough" campaign. ...
- Deutsch On Trump: A Brilliant Marketer, At Least Up To Now
Mediapsssst, Richard Whitman - Wednesday, September 25, 2019
The president may just have run out of Teflon, according to former ad man and current MSNBC correspondent Donny Deutsch, who chatted at Advertising Week about politics and branding with ...
- The Changing Face Of My Brand Loyalty
Media Insider, Maarten Albarda - Friday, August 23, 2019
I used to be quite brand-loyal, with British Airways, for example, a favorite. But that's shifted as airlines have drifted to a very mediocre middle. ...
- Starbucks Mermaid Tops Most Memorable Mascot List
Mediapsssst, Richard Whitman - Sunday, August 18, 2019
The brand does have over 14,000 outlets nationwide -- so she's kind of hard not to recognize, isn't she? ...
- 5 Mistakes Marketers Make When Choosing A Logo
Marketing Insider, Pamela Webber - Monday, August 12, 2019
For example, don't choose colors based on personal preferences, or pick a too-trendy look that will get quickly outdated. ...
- JetSuiteX Rebrands As JSX
MAD, Larissa Faw - Thursday, August 8, 2019
The California-based airline unveiled a brand overhaul to better define its niche category, straddling the line between commercial air travel and private aviation. ...
- What's Old Is New Again: FileMaker Reverts To Claris Branding
MAD, Larissa Faw - Tuesday, August 6, 2019
Siegel+Gale (S+G) helped with this rebrand that includes research, brand positioning, brand messaging, naming and a new visual identity. ...
- New England Aquarium Rebrands Under Connelly Partners
Out to Launch, Larissa Faw - Friday, July 12, 2019
As perception of traditional aquariums continues to turn negative, particularly among crucial younger audiences, the New England Aquarium is transforming from a cultural institution focused on ocean education into a ...
- Brands Must Rethink Luxury And Millennials, And Activism Too
London Blog, Sean Hargrave - Tuesday, July 2, 2019
Comscore offers surprises on luxury customers, and reveals that the public does not expect brand activism. ...
- Press Association Rebrands To PA Media
Around the Net In MAD London, Sean Hargrave - Friday, June 28, 2019
The Press Association, or PA, has rebranded to PA Media to reflect its digital transformation, "Press Gazette" reveals. In addition to the rebranding, the company now also has a new ...
- SunTrust, BB&T To Be Called Truist After Merger Completion
MAD, Larissa Faw - Thursday, June 13, 2019
Omnicom's Interbrand led the naming project for the combined entity that will become the sixth-largest U.S. bank holding company when the deal is completed later this year. ...
