- Brand Purpose Influences Most People's Purchase Decisions
Research Intelligencer, Rob Williams - Tuesday, November 23, 2021
Eighty-two percent of U.S. consumers said the brands they buy stand for a greater mission or purpose. ...
- Crypto.com Takes Over Naming Rights From LA's Staples Center
MediaDailyNews, Wayne Friedman - Wednesday, November 17, 2021
Cryptocurrency marketer Crypto.com has bought the naming rights to Los Angeles' Staples Center. Official branding will also be placed in all venues and areas of the Staples Center, including t ...
- Welcome To Icelandverse, Where The Water Is Wet
MAD, Todd Wasserman - Monday, November 15, 2021
A parody of Facebook's Meta rebranding has Zuckerberg lookalike "Zack Mossbergsson" encouraging viewers to experience Iceland's natural wonders. ...
- Passion: the Driving Force of an Eco-Friendly Fashion Entrepreneur
MediaPost Connect, Lisa Singer - Thursday, November 11, 2021
"When you can combine a passion with a frustration, that's really where the magic happens." For Caroline Danehy, that passion is the environment, the frustration is what plastics are doi ...
- 'Washington Post' Debuts Its First Brand Campaign
Publishers Daily, Ray Schultz - Thursday, October 28, 2021
The first 30-Second 'Impact' spot will debut tonight on "Jeopardy." ...
- Greedy Dinosaur Campaign Shows How Energy Companies Ignore Climate Change
Search & Performance Marketing Daily, Laurie Sullivan - Tuesday, October 12, 2021
The humorous campaign for French independent energy provider ekWateur focuses on awareness, branding and performance to encourage people to switch to renewable energy. ...
- Belliotti Named NA CEO At MassiveMusic
MAD, Steve McClellan - Wednesday, September 29, 2021
Belliotti is the former head of global music at the Coca-Cola Company. MassiveMusic is a specialist shop that helps brands and ad agencies optimize their use of music and au ...
- How BIMI Will Build Trust And Security For Email Marketers
Around the Net in Email, Ray Schultz - Monday, September 27, 2021
BIMI Brand Indicators for Message Identification)provides a framework for email security and brand messaging. Here is an analysis of what BIMI can do for email
marketers. ...
- Bonobos CEO: Leading with Instinct & Positivity
MediaPost Connect, Lisa Singer - Wednesday, September 22, 2021
"I was told by someone I was working with that I had to leave a little bit of Micky at the door." That bit was her emotions, something Bonobos' CE ...
- Canada Goose Fined For False Advertising In China Crackdown
Around the Net in Search Marketing, Laurie Sullivan - Monday, September 13, 2021
China fined Canada Goose Holdings for allegedly misleading consumers in some advertisements, becoming the latest foreign brand to be targeted by regulators amid political tensions. The regulator said the claims of using “t ...
- Hallmark's VP: When You Care Enough to Do the Very Best
MediaPost Connect, Lisa Singer - Wednesday, September 8, 2021
"When you push and do it and try something new, great things can happen." It's that adventurous spirit that Alexis Kerr says led her to her most recent "great thing ...
- 'Say My Name': How To Increase Brand Recognition In Audio Advertising
Marketing Insider, Scott Klass - Friday, September 3, 2021
Nine out of the 10 highest-indexing audio logos include the brand's name in the spot. ...
- Gimme BIMI: How To Use The New Branding And Security Tool
Email Insider, Ray Schultz - Monday, August 30, 2021
Gmail, Yahoo Mail and Fastmail have all signed on to BIMI. Validity explains what all the buzz is about. ...
- High Marks for Grammarly's Production-Free Ad Campaign
The MediaPost Cases, Lisa Singer - Tuesday, August 31, 2021
What do you do when a client asks you to produce a video campaign when production is completely shut down? You get creative! When Grammarly approached Stink Studios during t ...
- What Amazon Businesses Get Wrong About Branding
MAD, Justin Marshall - Thursday, August 12, 2021
Amazon offers easy ways to build a niche product and use advertising to harvest demand. But companies can also create customer lifetime value using both on- and off-Amazon brand buildi ...
- Mailkit Launches NOTAMIQ, A Platform For BIMI Deployment
Email Marketing Daily, Ray Schultz - Friday, August 6, 2021
The new platform will help brands manage their brand assets, including logos, Mailkit says. ...
- BIMI Helps Both Brands And Consumers
Around the Net in Email, Ray Schultz - Monday, July 26, 2021
Logos help consumers evaluate how they react to commercial messages. BIMI makes it easier by presenting brand logos with authenticated emails. ...
- Lincoln, Hyundai Partner With Design Schools
Marketing Daily, Tanya Gazdik - Tuesday, July 6, 2021
"It's very important for students to immerse themselves in understanding the brand culture," says ArtCenter College of Design's Marek Djordjevic, ...
- The Ultimate Question: Are You Really A Brand?
Marketing Insider, Robert Passikoff - Wednesday, July 7, 2021
To be a real brand you need meaning, differentiation, and the ability to emotionally engage consumers. ...
- Buoyant B2B: Firms Stress Marketing As They Enhance Their Brands
Email Insider, Ray Schultz - Friday, July 2, 2021
Email is widely used to support marketing priorities like branding and lead generation, Delia reports. ...
- Start-up D2C Brand From 70-Year-Old Bedmaker Debuts July 4
MAD, Amy Corr - Tuesday, June 29, 2021
Agency GCF created Milton Sleep Co., a new bed-in-a-box brand, from the ground up, working with legacy company Dormae Sleep Products. ...
- Chevrolet Brings Hollywood Star To Texas
Marketing Daily, Tanya Gazdik - Monday, June 21, 2021
The Chevrolet Suburban has appeared in at least one television series every year since 1956, and at least one film every year since 1960. ...
- The Best Entertainment Companies Are Entertainment Brands
MediaDailyNews, Jake Hancock - Monday, June 14, 2021
The new Warner Bros. Discovery name doesn't work s well as Netflix and Disney, whose "household" brand names define both corporation and platform. ...
- RentPath Builds Brand By Easing Friction
The MediaPost Cases, Lisa Singer - Monday, June 21, 2021
Every click is a hurdle, not an invitation for users. And every form to fill is a mountain for them to climb. EIS veteran Chester Bullock explains how reducing th ...
- SurveyMonkey Rebrands As Momentive
Email Marketing Daily, Ray Schultz - Wednesday, June 9, 2021
SurveyMonkey has rebranded as Momentive, reflecting the expansion of its product line. Parent corporation SVMK Inc. will adopt the name Momentive Global Inc. ...
- ShopRite's Paperbird Soars
The MediaPost Cases, Lisa Singer - Thursday, May 27, 2021
When Wakefern Food Corp. set out to redefine their Own Brands, they went to their consumer - and let insights drive every step of the process. From brand positioning ...
- SimpliSafe Secures Its Next Growth Strategy
The MediaPost Cases, Lisa Singer - Tuesday, June 1, 2021
SimpliSafe, the category-defining brand of DIY home security, has already succeeded in reaching beyond the digitally savvy base and into general awareness. Company CCO, Don LeBlanc, shares lessons learned ...
- Waking Up To Gaming
The MediaPost Cases, Lisa Singer - Monday, May 24, 2021
Bud Light's Director of Sports Marketing talks esports opportunities for brands, Bud Light's own strategic approach and how (and how not) to suit up for the virtual game. ...
- Finding Burger King Moments In A Fractured Mediaverse
The MediaPost Cases, Lisa Singer - Tuesday, June 15, 2021
Burger King is prioritizing the moments that matter for the company - whether on TV, OTT, social - to drive incremental traffic and build brand. Learn how BK's media te ...
- DDB Brand Refresh Includes Billboard In Sheep Country
Out to Launch, Steve McClellan - Wednesday, May 12, 2021
DDB Worldwide's updated branding includes a billboard running in one of the least expected places imaginable: a sheep farm in Garston, New Zealand. ...
