- BIMI Helps Both Brands And Consumers
Around the Net in Email, Ray Schultz - Monday, July 26, 2021
Logos help consumers evaluate how they react to commercial messages. BIMI makes it easier by presenting brand logos with authenticated emails. ...
- Lincoln, Hyundai Partner With Design Schools
Marketing Daily, Tanya Gazdik - Tuesday, July 6, 2021
"It's very important for students to immerse themselves in understanding the brand culture," says ArtCenter College of Design's Marek Djordjevic, ...
- The Ultimate Question: Are You Really A Brand?
Marketing Insider, Robert Passikoff - Wednesday, July 7, 2021
To be a real brand you need meaning, differentiation, and the ability to emotionally engage consumers. ...
- Buoyant B2B: Firms Stress Marketing As They Enhance Their Brands
Email Insider, Ray Schultz - Friday, July 2, 2021
Email is widely used to support marketing priorities like branding and lead generation, Delia reports. ...
- Start-up D2C Brand From 70-Year-Old Bedmaker Debuts July 4
MAD, Amy Corr - Tuesday, June 29, 2021
Agency GCF created Milton Sleep Co., a new bed-in-a-box brand, from the ground up, working with legacy company Dormae Sleep Products. ...
- Chevrolet Brings Hollywood Star To Texas
Marketing Daily, Tanya Gazdik - Monday, June 21, 2021
The Chevrolet Suburban has appeared in at least one television series every year since 1956, and at least one film every year since 1960. ...
- The Best Entertainment Companies Are Entertainment Brands
MediaDailyNews, Jake Hancock - Monday, June 14, 2021
The new Warner Bros. Discovery name doesn't work s well as Netflix and Disney, whose "household" brand names define both corporation and platform. ...
- RentPath Builds Brand By Easing Friction
The MediaPost Cases, Lisa Singer - Monday, June 21, 2021
Every click is a hurdle, not an invitation for users. And every form to fill is a mountain for them to climb. EIS veteran Chester Bullock explains how reducing th ...
- SurveyMonkey Rebrands As Momentive
Email Marketing Daily, Ray Schultz - Wednesday, June 9, 2021
SurveyMonkey has rebranded as Momentive, reflecting the expansion of its product line. Parent corporation SVMK Inc. will adopt the name Momentive Global Inc. ...
- ShopRite's Paperbird Soars
The MediaPost Cases, Lisa Singer - Thursday, May 27, 2021
When Wakefern Food Corp. set out to redefine their Own Brands, they went to their consumer - and let insights drive every step of the process. From brand positioning ...
- SimpliSafe Secures Its Next Growth Strategy
The MediaPost Cases, Lisa Singer - Tuesday, June 1, 2021
SimpliSafe, the category-defining brand of DIY home security, has already succeeded in reaching beyond the digitally savvy base and into general awareness. Company CCO, Don LeBlanc, shares lessons learned ...
- Waking Up To Gaming
The MediaPost Cases, Lisa Singer - Monday, May 24, 2021
Bud Light's Director of Sports Marketing talks esports opportunities for brands, Bud Light's own strategic approach and how (and how not) to suit up for the virtual game. ...
- Finding Burger King Moments In A Fractured Mediaverse
The MediaPost Cases, Lisa Singer - Tuesday, June 15, 2021
Burger King is prioritizing the moments that matter for the company - whether on TV, OTT, social - to drive incremental traffic and build brand. Learn how BK's media te ...
- DDB Brand Refresh Includes Billboard In Sheep Country
Out to Launch, Steve McClellan - Wednesday, May 12, 2021
DDB Worldwide's updated branding includes a billboard running in one of the least expected places imaginable: a sheep farm in Garston, New Zealand. ...
- Publicis Rebrands Its Boise, ID Office
MAD, Larissa Faw - Monday, May 10, 2021
The newly named Team One Boise office will be led by Managing Director, Christal Gammill, a veteran of the Publicis team who has been overseeing operations of the Boise offi ...
- Adidas Launches Video Series Featuring Celebs Including Beyonce
Marketing Daily, Tanya Gazdik - Sunday, May 9, 2021
This is Adidas' most ambitious content series to date, Sockeye's Andy Fraser tells "Marketing Daily." ...
- Jimmy Bars Takes the Paths Less Traveled
The MediaPost Cases, Lisa Singer - Monday, April 26, 2021
How does a new CPG business stand out in the already saturated snack bar market? As building a brand within the grocery industry can prove challenging and expensive, Jimmy Bar ...
- Brand Makeover For Recently Merged Summit Medical Group And CityMD
MAD, Larissa Faw - Monday, April 12, 2021
Logo and identity system aimed to illustrate the "seamless connection" between the two partner organizations. ...
- Brand Bonding: Most Consumers Remain Loyal During The Pandemic
Email Insider, Ray Schultz - Monday, April 12, 2021
Upper-income households are more likely to trust brands with their personal data, GfK reports. ...
- PowerInbox Rebrands As Jeeng As It Moves Beyond The Inbox
Email Marketing Daily, Ray Schultz - Wednesday, April 7, 2021
The company provides automated email messaging and monetization services for publishers. ...
- Google To Roll Out YouTube Video Ad Experiments
Search & Performance Marketing Daily, Laurie Sullivan - Tuesday, April 6, 2021
Google on Tuesday announced the launch of video experiments globally in Google Ads. The feature will roll out during the next several weeks. ...
- Lexus Marketing Chief Aims To Add 'Excitement' To Brand
Marketing Daily, Tanya Gazdik - Tuesday, March 23, 2021
"I see the opportunity to leverage our strong heritage in human-centered design," Shahani tells "Marketing Daily." ...
- Episerver Rebrands Itself As Optimizely
Email Marketing Daily, Ray Schultz - Thursday, January 28, 2021
Episerver acquired Optimizely last year, and will now assume use of that name. ...
- Maybe I Don't REALLY Hate Tom Brady Anymore
Media Insider, Cory Treffiletti - Wednesday, January 27, 2021
If I can learn to like Tom Brady -- whom I hated when he was the Patriots captain -- then anyone can mend their own personal brand. ...
- Lippincott Adds Brand Strategy, Design Partners
MAD, Steve McClellan - Wednesday, January 20, 2021
Brian Rosenberg joins the Brand Strategy practice and Mick McConnell the Design practice in the agency's New York office. ...
- Omnicom's 180 Agency Expands Global Footprint, Names Volten Global CEO
MAD, Steve McClellan - Friday, January 15, 2021
The agency is also realigning its social media consultancy Brand Intelligence Operating System with 180 New York and the BIOS platform will be deployed across the 180 network. ...
- Phenomenon Guides Launch Of New Health Supplement Fatty 15
MAD, Larissa Faw - Wednesday, January 6, 2021
The agency suggested the name to challenge the stigma of the words 'fat' and 'fatty' and open up conversations about a healthy fat with purported anti-aging benefits. ...
- How Zoom Can Thrive After COVID-19
MAD, Ross Clugston - Wednesday, December 16, 2020
If Zoom wants to remain the go-to platform post-pandemic, it needs to take a step back and define what it wants its purpose and position to be in the wo ...
- Brands Talk -- What Does Yours Say Without Saying It?
Inside Performance, Laurie Sullivan - Wednesday, November 25, 2020
Brand messages play a powerful role. What message does your brand send consumers as the world enters the top five shopping days of the year? ...
- Crunch Launches First Brand Campaign Under New Ownership
MAD, Larissa Faw - Tuesday, November 17, 2020
The effort follows the 2018 acquisition of Nestle's U.S. confections operation by Ferrero. ...
