- Jimmy Bars Takes the Paths Less Traveled
The MediaPost Cases, Lisa Singer -
How does a new CPG business stand out in the already saturated snack bar market? As building a brand within the grocery industry can prove challenging and expensive, Jimmy Bar ...
- Brand Makeover For Recently Merged Summit Medical Group And CityMD
MAD, Larissa Faw - Monday, April 12, 2021
Logo and identity system aimed to illustrate the "seamless connection" between the two partner organizations. ...
- Brand Bonding: Most Consumers Remain Loyal During The Pandemic
Email Insider, Ray Schultz - Monday, April 12, 2021
Upper-income households are more likely to trust brands with their personal data, GfK reports. ...
- PowerInbox Rebrands As Jeeng As It Moves Beyond The Inbox
Email Marketing Daily, Ray Schultz - Wednesday, April 7, 2021
The company provides automated email messaging and monetization services for publishers. ...
- Google To Roll Out YouTube Video Ad Experiments
Search & Performance Marketing Daily, Laurie Sullivan - Tuesday, April 6, 2021
Google on Tuesday announced the launch of video experiments globally in Google Ads. The feature will roll out during the next several weeks. ...
- Lexus Marketing Chief Aims To Add 'Excitement' To Brand
Marketing Daily, Tanya Gazdik - Tuesday, March 23, 2021
"I see the opportunity to leverage our strong heritage in human-centered design," Shahani tells "Marketing Daily." ...
- Episerver Rebrands Itself As Optimizely
Email Marketing Daily, Ray Schultz - Thursday, January 28, 2021
Episerver acquired Optimizely last year, and will now assume use of that name. ...
- Maybe I Don't REALLY Hate Tom Brady Anymore
Media Insider, Cory Treffiletti - Wednesday, January 27, 2021
If I can learn to like Tom Brady -- whom I hated when he was the Patriots captain -- then anyone can mend their own personal brand. ...
- Lippincott Adds Brand Strategy, Design Partners
MAD, Steve McClellan - Wednesday, January 20, 2021
Brian Rosenberg joins the Brand Strategy practice and Mick McConnell the Design practice in the agency's New York office. ...
- Omnicom's 180 Agency Expands Global Footprint, Names Volten Global CEO
MAD, Steve McClellan - Friday, January 15, 2021
The agency is also realigning its social media consultancy Brand Intelligence Operating System with 180 New York and the BIOS platform will be deployed across the 180 network. ...
- Phenomenon Guides Launch Of New Health Supplement Fatty 15
MAD, Larissa Faw - Wednesday, January 6, 2021
The agency suggested the name to challenge the stigma of the words 'fat' and 'fatty' and open up conversations about a healthy fat with purported anti-aging benefits. ...
- How Zoom Can Thrive After COVID-19
MAD, Ross Clugston - Wednesday, December 16, 2020
If Zoom wants to remain the go-to platform post-pandemic, it needs to take a step back and define what it wants its purpose and position to be in the wo ...
- Brands Talk -- What Does Yours Say Without Saying It?
Inside Performance, Laurie Sullivan - Wednesday, November 25, 2020
Brand messages play a powerful role. What message does your brand send consumers as the world enters the top five shopping days of the year? ...
- Crunch Launches First Brand Campaign Under New Ownership
MAD, Larissa Faw - Tuesday, November 17, 2020
The effort follows the 2018 acquisition of Nestle's U.S. confections operation by Ferrero. ...
- Houston MLS Rebrands Amid Growth Spurt
Marketing Daily, Tanya Gazdik - Tuesday, November 17, 2020
"We have a unique structure to work together in order to build our version of the global game," MLS' David Bruce tells "Marketing Daily." ...
- With Help From TMA Happy Egg Cooks Up Brand Makeover
MAD, Larissa Faw - Tuesday, November 10, 2020
"When you are named Happy Egg, people have an expectation that you're going to do things differently," quips Sean Womack, vice president marketing and innovation, Happy Egg. "We don't wa ...
- Duluth Trading Co. Launches 'Simple' Men's Basic Line
Marketing Daily, Tanya Gazdik - Thursday, October 8, 2020
The clothing line, which was in development before the pandemic hit, was designed to better serve a growing customer base. ...
- Making Purpose Work For Brands
MAD, Ken Beaulieu - Wednesday, October 7, 2020
The purpose flag must be carried, held high, and continually waved by the CEO. ...
- 'GQ' Teams With NBA Star On First Guest-Curated Product Box
Publishers Daily, Sara Guaglione - Friday, October 2, 2020
GQ is partnering with NBA star Kevin Love on its latest "Best Stuff Box" product, focused on mental well-being. ...
- Ad Demand Continues To Improve Since Recession Began: Direct-Response Outperforming Branding
MediaDailyNews, Joe Mandese - Friday, September 18, 2020
Monthly U.S. ad-spending pacing has improved consistently since the ad recession began earlier this year following the pandemic lockdown, but there was a slightly negative blip in August, according ...
- Google Kids Space On Android, A Lifetime Branding Experience
Inside Performance, Laurie Sullivan - Monday, August 31, 2020
Can parents trust Google enough to commit to Kids Space -- meant to be a selling point for Android devices and create lifetime fans -- and buy into the servi ...
- Husband Of Kamala Harris Part Of A Past $42M Lawsuit Over Taco Bell Chihuahua Mascot
Around the Net in Search Marketing, Laurie Sullivan - Friday, August 14, 2020
Doug Emhoff, the husband of Democratic VP Kamala Harris, is in the midst of a decade-long battle over the Taco Bell chihuahua. He and another man claim they created the chihuah ...
- Tongal Community Sets Out To Help Washington D.C.'s NFL Team Rebrand
Search & Performance Marketing Daily, Laurie Sullivan - Friday, July 24, 2020
Content creation studio Tongal has launched a search to help rename Washington D.C.'s NFL franchise. When the team could not decide on one, Tongal asked their community of content creato ...
- Washington Redskins To Change Name
Marketing Daily, Tanya Gazdik - Monday, July 13, 2020
The name change won't happen immediately and the NFL franchise is still considering what to call itself, according to a statement. ...
- Families Of Women Who Portrayed Aunt Jemima Object To Change, Searches Skyrocket
Search & Performance Marketing Daily, Laurie Sullivan - Saturday, June 20, 2020
Families of some of the women who portrayed Aunt Jemima for The Quaker Oats Company, a subsidiary of PepsiCo, want the world to know they oppose the move to chan ...
- Pairwise Debuts Brand Makeover
Out to Launch, Larissa Faw - Tuesday, June 16, 2020
The startup health food brand
Pairwise is revealing a new brand positioning as it seeks to further scale its offerings. The company uses a genome editing platform to gr ...
- Complex Networks Rebrands To Unify Portfolio
Publishers Daily, Sara Guaglione - Wednesday, May 6, 2020
It also features a refreshed website and a visual identity to communicate to the B2B community that the company's portfolio lives under one parent. ...
- Does Your Brand Have A Handshake Logo?
Mediapsssst, Richard Whitman - Wednesday, March 18, 2020
Probably not the best message to be sending during a growing pandemic. One brand and its agency came up with a clever, public-service-minded solution. ...
- WITHIN Relaunches, Claiming Agency Model Is Broken
Email Marketing Daily, Ray Schultz - Wednesday, February 12, 2020
The former Agency Within seeks to collapse the marketing funnel, believing that the agency model is dying. It has integrated staff with Shake Shack. ...
- Study: Firms Believe AI Could Hurt Branding
Email Marketing Daily, Ray Schultz - Friday, February 7, 2020
Executives worry about diminishing creativity, fewer jobs and less differentiation, Bynder reports. ...
