- Starbucks Mermaid Tops Most Memorable Mascot List
Mediapsssst, Richard Whitman - Sunday, August 18, 2019
The brand does have over 14,000 outlets nationwide -- so she's kind of hard not to recognize, isn't she? ...
- 5 Mistakes Marketers Make When Choosing A Logo
Marketing Insider, Pamela Webber - Monday, August 12, 2019
For example, don't choose colors based on personal preferences, or pick a too-trendy look that will get quickly outdated. ...
- JetSuiteX Rebrands As JSX
MAD, Larissa Faw - Thursday, August 8, 2019
The California-based airline unveiled a brand overhaul to better define its niche category, straddling the line between commercial air travel and private aviation. ...
- What's Old Is New Again: FileMaker Reverts To Claris Branding
MAD, Larissa Faw - Tuesday, August 6, 2019
Siegel+Gale (S+G) helped with this rebrand that includes research, brand positioning, brand messaging, naming and a new visual identity. ...
- New England Aquarium Rebrands Under Connelly Partners
Out to Launch, Larissa Faw - Friday, July 12, 2019
As perception of traditional aquariums continues to turn negative, particularly among crucial younger audiences, the New England Aquarium is transforming from a cultural institution focused on ocean education into a ...
- Brands Must Rethink Luxury And Millennials, And Activism Too
London Blog, Sean Hargrave - Tuesday, July 2, 2019
Comscore offers surprises on luxury customers, and reveals that the public does not expect brand activism. ...
- Press Association Rebrands To PA Media
Around the Net In MAD London, Sean Hargrave - Friday, June 28, 2019
The Press Association, or PA, has rebranded to PA Media to reflect its digital transformation, "Press Gazette" reveals. In addition to the rebranding, the company now also has a new ...
- SunTrust, BB&T To Be Called Truist After Merger Completion
MAD, Larissa Faw - Thursday, June 13, 2019
Omnicom's Interbrand led the naming project for the combined entity that will become the sixth-largest U.S. bank holding company when the deal is completed later this year. ...
- Borden's Elsie Undergoes Makeover
MAD, Larissa Faw - Wednesday, May 8, 2019
Borden is partnering with BrandCory on its logo refresh and with Ohio-based Curiosity for its marketing strategy. ...
- Omnicom's LatinWorks Rebrands To Third Ear
MAD, Steve McClellan - Tuesday, April 23, 2019
The new name is aligned with the positioning as a "listen-first" creative agency, with a mission to "Listen. Create. Transform." ...
- BB&T and SunTrust Team With Interbrand For Post-Merger Rebrand
MAD, Larissa Faw - Wednesday, April 17, 2019
StrawberryFrog will remain SunTrust's marketing AOR. BB&T's AOR is The Tombras Group. "We have no plans to change our current relationships," says Susan Somersille Johnson, CMO, SunTrust. ...
- The Hartford Gets A Brand Makeover
MAD, Larissa Faw - Friday, April 5, 2019
The Hartford is giving brand's icon, The Hartford Buck, a personality for the first time -- he'll be speaking the voiceover for ads. ...
- Franzia Wine Refreshes Brand Identity
MAD, Larissa Faw - Tuesday, April 2, 2019
Franzia's first creative campaign in over 35 years, developed with Mekanism, plays off the concept of friendship with a new karaoke-esque take on the "Golden Girls" theme song "Thank You ...
- Are The Grateful Dead The Greatest American Brand?
Media Insider, Cory Treffiletti - Wednesday, April 3, 2019
It's not easy to build a brand - but when you do it, and you do it well, it truly stands the test of time. ...
- Preston Kelly, DDB And Joan Reveal Spring Makeovers
MAD, Larissa Faw - Friday, March 22, 2019
The agencies are repositioning their visual identities to better align with evolving industry and client needs. ...
- Google Builds Brands, 93% Of CMOs Say It's An Increasingly Difficult Task
Inside Performance, Laurie Sullivan - Friday, March 22, 2019
CMOs cite naming a product or a service rather than positioning and advertising as the most important element when bringing a brand to market and considering long-term success. ...
- Mars Bows Visual Refresh, Purpose Statement To Support Growth Push
Marketing Daily, Karlene Lukovitz - Wednesday, March 13, 2019
Traditionally secretive, family-owned giant needs to attract new talent for diversified expansion plan. ...
- Coley Porter Bell's U.S. Expansion Plans
MAD, Steve McClellan - Tuesday, March 12, 2019
The WPP branding agency has tapped Jenn Szekley to oversee expansion of the firm's U.S. footprint. ...
- Major League Lacrosse Unveils Brand Overhaul
MAD, Larissa Faw - Monday, March 11, 2019
The makeover includes a new logo designed to serve as a fresh take on a red, white and blue color scheme. ...
- Former GroupM Chief Founds New Shop: C2Next Focuses On Search, Performance
Search & Performance Marketing Daily, Laurie Sullivan - Monday, March 11, 2019
Two industry veterans from WPP's search agency GroupM Next have formed a new agency aimed at supporting brand strategies, digital services and forging partnerships. ...
- Walking the Walk of Values Branding
Show Daily, Nina Lentini - Thursday, March 7, 2019
Footwear maker KEEN started out by asking, "Can a sandal protect your toes?" ...
- Thomas' Gets A Brand Refresh
MAD, Larissa Faw - Wednesday, February 20, 2019
The creative, from Mono, spruces up the look of the company's three product lines: English muffins, bagels, and swirl breads. ...
- How And When Brands Should Tap Into The Musical Zeitgeist
Marketing Insider, Elijah B. Torn - Tuesday, February 19, 2019
Blindly tapping a musical zeitgeist without giving it deeper thought could easily backfire. Here's how to do it right. ...
- Who's The 'Click Head' Now?
London Blog, Sean Hargrave - Thursday, February 14, 2019
If the IAB UK is right about click-through rates, why use them? Time to admit digital is about branding, not direct response? ...
- Moxie Helps QVC With Brand Makeover
MAD, Larissa Faw - Wednesday, February 6, 2019
The refresh comes as the brand transitions further away from its old-school TV roots into a leading digital commerce destination. ...
- Kraft Heinz Puts Cheez Balls Fans On The Hunt
The MediaPost Cases, Nina Lentini - Thursday, March 14, 2019
Planters Cheez Balls were an icon of '90s snack food. Since being discontinued in 2006, passionate fans have pleaded for their return on social media. There was even a petit ...
- Mistress' Latest Campaign: Rebranding Itself
Out to Launch, Larissa Faw - Wednesday, January 23, 2019
Ten-year-old ad shop Mistress has changed its name to The Many. “The Many embraces our cross-functional approach to work—we are many disciplines, many verticals, many creative solutions,” said founding partner ...
- Hickory Farms Undergoes Brand Makeover
MAD, Larissa Faw - Friday, January 18, 2019
The company-wide effort includes a new logo, packaging and product expansion. Sterling Brands served as the partner on the brand strategy, logo design, and packaging. ...
- Lippincott's Brand Refresh For Aer Lingus
MAD, Steve McClellan - Thursday, January 17, 2019
The refresh is part of an ambitious growth plan to be the leading value carrier across the North Atlantic. ...
- CP+B Is Now CPB+
MAD, Larissa Faw - Thursday, December 13, 2018
Following the return of cofounder Alex Bogusky, Crispin, Porter + Bogusky (CPB) is undergoing a makeover to move beyond the agency's past and position itself for the future. ...
