- WPP's Landor Taps Hallberg To Lead Its NY Creative Studio
People on the Move, Steve McClellan - Monday, November 11, 2019
WPP global brand consultancy Landor has appointed Jonas Hallberg executive creative director for its New York office. With more than 20 years of experience in design, marketing and business developmen ...
- PBS Overhauls Logo For 2020
MAD, Larissa Faw - Tuesday, November 5, 2019
The makeover, developed with Lippincott, features a new, vibrant signature color, nicknamed PBS Blue, designed to convey a sense of trust and integrity. ...
- Facebook Rebrands, Unveils New Logo
Digital News Daily, Gavin O'Malley - Monday, November 4, 2019
Rather than Facebook's trademark blue, the new logo actually changes colors, from blue to green to yellow to red. It uses custom typography and capitalization to create visual distinction betwe ...
- Endeavor Global Marketing Rebrands As 160over90
MAD, Larissa Faw - Wednesday, October 30, 2019
The name conveys a blood pressure reading -- in this case, elevated blood pressure related to excitement and emotional responses. ...
- The Best Global Brands 2019 Got There By... Advertising
Media Insider, Maarten Albarda - Friday, October 18, 2019
The Top 10 Best Brands represent $5.6 billion dollars in ad spend. ...
- BT Returns To The High Street With EE Co-Branding Move
Around the Net In MAD London, Sean Hargrave - Monday, October 14, 2019
It has been missing for 25 years, but now BT is coming back to the high street by co-branding its EE stores, "Marketing Week" reveals. ...
- Amazon Twitch Used To Stream Shooting Outside Synagogue In Germany
Digital News Daily, Laurie Sullivan - Wednesday, October 9, 2019
A shooter outside a synagogue in Germany used Amazon Twitch to broadcast the killings on Yom Kippur, the holiest day for Jews. ...
- Pickleball Paddle Peddler Pivots On Positioning
MAD, Larissa Faw - Wednesday, October 9, 2019
Agency Young & Laramore (Y&L) sums up challenge: "With a name like Pickleball, our approach was as much about legitimizing the sport as anything." ...
- Streaming TV And The Critical Importance Of Branding
MAD, Zach Rosenberg - Monday, October 7, 2019
All these streaming services will need to stock their digital shelves with existing television and film titles and spend heavily to market their new content to break through the immen ...
- Study Finds Value Of 'Brand Equity' Eroding, More So Among Agencies Than Marketers
MediaDailyNews, Joe Mandese - Friday, October 4, 2019
Even as the nation's largest consumer brand marketers meet for their annual conference this week, a new report from MediaPost's "Research Intelligencer" finds the role of brand equity is erodin ...
- How To Refresh A 'Cadillac Brand'
Media Insider, Cory Treffiletti - Wednesday, October 2, 2019
My favorite example of how to do it right is Cadillac and the brand refresh it executed way back 2003 when it launched its "Breakthrough" campaign. ...
- Deutsch On Trump: A Brilliant Marketer, At Least Up To Now
Mediapsssst, Richard Whitman - Wednesday, September 25, 2019
The president may just have run out of Teflon, according to former ad man and current MSNBC correspondent Donny Deutsch, who chatted at Advertising Week about politics and branding wi ...
- The Changing Face Of My Brand Loyalty
Media Insider, Maarten Albarda - Friday, August 23, 2019
I used to be quite brand-loyal, with British Airways, for example, a favorite. But that's shifted as airlines have drifted to a very mediocre middle. ...
- Starbucks Mermaid Tops Most Memorable Mascot List
Mediapsssst, Richard Whitman - Sunday, August 18, 2019
The brand does have over 14,000 outlets nationwide -- so she's kind of hard not to recognize, isn't she? ...
- 5 Mistakes Marketers Make When Choosing A Logo
Marketing Insider, Pamela Webber - Monday, August 12, 2019
For example, don't choose colors based on personal preferences, or pick a too-trendy look that will get quickly outdated. ...
- JetSuiteX Rebrands As JSX
MAD, Larissa Faw - Thursday, August 8, 2019
The California-based airline unveiled a brand overhaul to better define its niche category, straddling the line between commercial air travel and private aviation. ...
- What's Old Is New Again: FileMaker Reverts To Claris Branding
MAD, Larissa Faw - Tuesday, August 6, 2019
Siegel+Gale (S+G) helped with this rebrand that includes research, brand positioning, brand messaging, naming and a new visual identity. ...
- New England Aquarium Rebrands Under Connelly Partners
Out to Launch, Larissa Faw - Friday, July 12, 2019
As perception of traditional aquariums continues to turn negative, particularly among crucial younger audiences, the New England Aquarium is transforming from a cultural institution focused on ocean education into ...
- Brands Must Rethink Luxury And Millennials, And Activism Too
London Blog, Sean Hargrave - Tuesday, July 2, 2019
Comscore offers surprises on luxury customers, and reveals that the public does not expect brand activism. ...
- Press Association Rebrands To PA Media
Around the Net In MAD London, Sean Hargrave - Friday, June 28, 2019
The Press Association, or PA, has rebranded to PA Media to reflect its digital transformation, "Press Gazette" reveals. In addition to the rebranding, the company now also has a n ...
- SunTrust, BB&T To Be Called Truist After Merger Completion
MAD, Larissa Faw - Thursday, June 13, 2019
Omnicom's Interbrand led the naming project for the combined entity that will become the sixth-largest U.S. bank holding company when the deal is completed later this year. ...
- Borden's Elsie Undergoes Makeover
MAD, Larissa Faw - Wednesday, May 8, 2019
Borden is partnering with BrandCory on its logo refresh and with Ohio-based Curiosity for its marketing strategy. ...
- Omnicom's LatinWorks Rebrands To Third Ear
MAD, Steve McClellan - Tuesday, April 23, 2019
The new name is aligned with the positioning as a "listen-first" creative agency, with a mission to "Listen. Create. Transform." ...
- BB&T and SunTrust Team With Interbrand For Post-Merger Rebrand
MAD, Larissa Faw - Wednesday, April 17, 2019
StrawberryFrog will remain SunTrust's marketing AOR. BB&T's AOR is The Tombras Group. "We have no plans to change our current relationships," says Susan Somersille Johnson, CMO, SunTrust. ...
- The Hartford Gets A Brand Makeover
MAD, Larissa Faw - Friday, April 5, 2019
The Hartford is giving brand's icon, The Hartford Buck, a personality for the first time -- he'll be speaking the voiceover for ads. ...
- Franzia Wine Refreshes Brand Identity
MAD, Larissa Faw - Tuesday, April 2, 2019
Franzia's first creative campaign in over 35 years, developed with Mekanism, plays off the concept of friendship with a new karaoke-esque take on the "Golden Girls" theme song "Thank Y ...
- Are The Grateful Dead The Greatest American Brand?
Media Insider, Cory Treffiletti - Wednesday, April 3, 2019
It's not easy to build a brand - but when you do it, and you do it well, it truly stands the test of time. ...
- Preston Kelly, DDB And Joan Reveal Spring Makeovers
MAD, Larissa Faw - Friday, March 22, 2019
The agencies are repositioning their visual identities to better align with evolving industry and client needs. ...
- Google Builds Brands, 93% Of CMOs Say It's An Increasingly Difficult Task
Inside Performance, Laurie Sullivan - Friday, March 22, 2019
CMOs cite naming a product or a service rather than positioning and advertising as the most important element when bringing a brand to market and considering long-term success. ...
- Mars Bows Visual Refresh, Purpose Statement To Support Growth Push
Marketing Daily, Karlene Lukovitz - Wednesday, March 13, 2019
Traditionally secretive, family-owned giant needs to attract new talent for diversified expansion plan. ...
