- Facebook Adds Tool For Extending Brand Pages
Online Media Daily, - Wednesday, July 8, 2009
Facebook has released a new widget that lets brands share status updates from their Facebook page on outside Web sites. By adding the "Fan Box" widget to their own sites, ...
- Bada-Bing: WPP Teams With Microsoft To Research How Search Builds Brands
Online Media Daily, Joe Mandese - Wednesday, June 24, 2009
WPP Group this morning unveiled plans for a research initiative with Microsoft to benchmark the "dynamics between search engine marketing and brand building." The effort, which is being spearheaded by ...
- Report: Brands Not Ready for Domain Extensions
Around the Net In Online Marketing, Ross Fadner - Tuesday, June 9, 2009
A whopping two-thirds of businesses are unaware that they will be able to use their own name in place of domain extensions such as .com, .org, .net, or .edu, according ...
- TV Elevates Brand Status and Quality With Young People
Research Brief, Jack Loechner - Wednesday, May 13, 2009
According to study results released by MTV Networks International, reported by MarketingCharts, television remains the most effective medium for reaching today's youth, and it also is most efficient for introducing ...
- The New Next: TV Channels the Internet
Media Magazine, Amber Finlay - Friday, May 1, 2009
Now that we can watch pretty much anything online, whenever we want, access is no longer the big issue - experience is. As the Internet becomes a more ubiquitous delivery ...
- Protect Ya Rep Virtually, Boost Brand Value for Real
Online Media Daily, Laurie Sullivan - Friday, May 8, 2009
Companies that embrace brand reputation management best practices have a better public image than other firms and are twice as likely as average companies to increase shareholder value, according to ...
- Landor Shakes Up Americas Region Leadership
MAD, Larissa Faw - Tuesday, March 19, 2019
The WPP branding and design agency has tapped Gabriel Miller to serve as its new president of the Americas. He was previously with IBM iX. ...
- Contact: Keeping a Low Profile
Media Magazine, - Friday, May 1, 2009
When i sat in on a research panel last year, someone said, "The fact that anyone can lead a luxurious life shows that the meaning of luxury has changed." Even ...
- Contact: Lapping It Up
Media Magazine, John Capone - Friday, May 1, 2009
Waterboarding might be too lenient (if satisfyingly appropriate) a punishment for Craig Zucker, the founder of Tap'dNY. Tap'd is a company that rented a Brooklyn warehouse, opened up a water ...
- RAM: Flavor of the Month
OMMA Magazine, Catharine P. Taylor - Monday, June 1, 2009
Despite the usual hype this year around Super Bowl ads, one of the most talked about campaigns so far in 2009 couldn’t have been more different than one of those ...
- Gap's Bad Plastic Surgery
OMMA Magazine, Joan Voight - Tuesday, November 9, 2010
Updating a logo is like plastic surgery. Sometimes it makes something old look young again. Other times, not so much. Gap learned this the hard way in October. Ivy Ross, ...
