- Sally's Web Browser Helps Analyze Display Ad Views
Online Media Daily, Laurie Sullivan - Wednesday, March 3, 2010
World Web Network (WWN) plans to introduce a technology that measures the precise length of time each banner or display ad on a Web page gets viewed. This technology ai ...
- Study: Amazon Most Trusted Brand In U.S.
Online Media Daily, Mark Walsh - Monday, February 22, 2010
Amazon.com is the top-performing brand in the U.S. based on two key branding criteria -- trust and recommendations, according to a new study by market research firm Millward Brown. Traili ...
- Trust, The Wasted Facebook Factor, And Spamming With Spam
The Social Graf, John Capone - Monday, February 22, 2010
When Millward Brown's latest research (conducted in partnership with The Futures Company) reported Amazon is "the most trusted brand in U.S." (either online or off) it said as much abo ...
- Comcast: Services Rebranded As xfinity, Revs Up 4% For '09
MediaDailyNews, David Goetzl - Wednesday, February 3, 2010
The country's No. 1 cable operator is giving its services a new brand: xfinity. Comcast says xfinity is more than a new moniker; it brings upgraded technology and consumer choic ...
- It's Not ALL About ROI
Email Insider, Morgan Stewart - Wednesday, February 3, 2010
54% of marketers plan to increase email budgets in 2010. Another 43% plan to keep their email marketing budgets the same, leaving only 3% that will decrease spending on emai ...
- The Cost Of NOT Branding
Metrics Insider, Pat LaPointe - Tuesday, January 19, 2010
It's a simple formula: Recession requires more tactical spending. This year's budget = + online spend + social activity + lead generation campaigns - brand investment. When the dollars g ...
- Company Blends E-Commerce With Marketing On Facebook
Online Media Daily, Mark Walsh - Tuesday, January 12, 2010
Few companies so far have tried turning their brand pages on Facebook into online storefronts. Facebook pages been used almost exclusively as marketing tools -- to build brand awareness general ...
- Making Branding Pay
Media Magazine, John Nardone - Friday, December 4, 2009
Economic conditions being what they are, my agency partners have begun asking, "How can we justify branding budgets to our clients?" I generally answer their question with a question: H ...
- The Art of Seduction
Media Magazine, Jean Brandolini Lamb, JR Little - Friday, December 4, 2009
Our colleague set forth on what was to be a run-of-the-mill business trip to San Francisco. His quest to find the lowest price, as demanded by his company's new trav ...
- 10 Things Changing Marketing In 2010
Online Spin, Joe Marchese - Tuesday, December 22, 2009
With 2009 coming to a close, and this being my last post of the year, I figured a list of the hot issues facing marketers in 2010 would make sens ...
- Hasbro To Create 'Sesame Street' Toys
MediaDailyNews, - Monday, December 7, 2009
Hasbro and Sesame Workshop, the nonprofit behind "Sesame Street," signed a 10-year global strategic alliance giving Hasbro the rights to manufacture and market a wide-range of toys and co-branded gam ...
- 'Rolling Stone' To Open Restaurant, Nightclub In Hollywood
MediaDailyNews, - Friday, December 4, 2009
Rolling Stone is extending its brand with a large-scale restaurant and nightclub in Hollywood. ...
- In 2010, Develop Your WTF Strategy
Online Spin, Cory Treffiletti - Wednesday, December 2, 2009
Have you developed your core WTF strategy? Your WTF strategy refers to "Web site, Twitter, Facebook" (what did you think I was talking about?). These three components are the n ...
- Oodles Love Google, But Wouldn't Exactly Call It 'Fun'
SearchBlog, Laurie Sullivan - Thursday, November 19, 2009
Drum roll, please. Search engine Google topped Forrester Research's survey of consumers' favorite online brands, but it appears the company has a few weak points. Consumers gave Google low ratin ...
- Dodge Cars To Target Lifestyles, Ram Becomes Sub-Brand
Marketing Daily, Karl Greenberg - Wednesday, November 4, 2009
Ralph Gilles -- formerly Chrysler's wunderkind designer and the force behind vehicles like the Chrysler 300 -- is now president and CEO of the Dodge brand, and he admits ...
- Lights, Cameras, TrueAction: Nick Pahade Directs Digital Agency Re-Branding Effort
Online Media Daily, Joe Mandese - Tuesday, November 3, 2009
GSI Interactive, the digital marketing services unit of GSI Commerce that Nick Pahade left Publics to run more than a year ago, today will unveil a new identity for o ...
- New Dish: Fine Living Rebranded As Cooking Channel
MediaDailyNews, David Goetzl - Thursday, October 8, 2009
Scripps Networks Interactive has had such success with Food Network that it is effectively launching a spinoff, though not from scratch. The company's Fine Living Network is taking on t ...
- DPI Gets New Life With Rebranding
Marketing Daily, - Monday, September 21, 2009
DPI Inc., the maker of iLive iPod-compatible audio systems, is relaunching its brand to include a pronunciation change of its name. Under the relaunch, the brand will be pronounced wi ...
- Lowe's Pulls Plug On NASCAR Speedway Deal
Marketing Daily, - Monday, August 10, 2009
After more than a decade, Lowe's says it will not renew its naming rights sponsorship of Lowe's Motor Speedway in Charlotte, N.C. "When Lowe's entered into this marketing relationship ...
- Brand in Hand: Google Worth $100BN
Around the Net In Online Marketing, Gavin O'Malley - Thursday, August 6, 2009
What exactly is the Google brand worth? $100 billion And, while the idea of brand value is a bit silly seeing as how the brand in the hands of a ...
- Four Brand Opportunities on Facebook
Around the Net In Online Marketing, Ross Fadner - Tuesday, July 21, 2009
Many large brands are interested in growing their presence on Facebook. For those companies, All Facebook's Nick O'Neill says, the challenge is not determining whether or not to be ...
- The Top Ten Brands by Social Engagement
Around the Net In Online Marketing, Ross Fadner - Tuesday, July 21, 2009
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- Facebook Adds Tool For Extending Brand Pages
Online Media Daily, - Wednesday, July 8, 2009
Facebook has released a new widget that lets brands share status updates from their Facebook page on outside Web sites. By adding the "Fan Box" widget to their own site ...
- Bada-Bing: WPP Teams With Microsoft To Research How Search Builds Brands
Online Media Daily, Joe Mandese - Wednesday, June 24, 2009
WPP Group this morning unveiled plans for a research initiative with Microsoft to benchmark the "dynamics between search engine marketing and brand building." The effort, which is being spearheaded ...
- Report: Brands Not Ready for Domain Extensions
Around the Net In Online Marketing, Ross Fadner - Tuesday, June 9, 2009
A whopping two-thirds of businesses are unaware that they will be able to use their own name in place of domain extensions such as .com, .org, .net, or .edu, accordi ...
- TV Elevates Brand Status and Quality With Young People
Research Brief, Jack Loechner - Wednesday, May 13, 2009
According to study results released by MTV Networks International, reported by MarketingCharts, television remains the most effective medium for reaching today's youth, and it also is most efficient for introduci ...
- The New Next: TV Channels the Internet
Media Magazine, Amber Finlay - Friday, May 1, 2009
Now that we can watch pretty much anything online, whenever we want, access is no longer the big issue - experience is. As the Internet becomes a more ubiquitous delive ...
- Protect Ya Rep Virtually, Boost Brand Value for Real
Online Media Daily, Laurie Sullivan - Friday, May 8, 2009
Companies that embrace brand reputation management best practices have a better public image than other firms and are twice as likely as average companies to increase shareholder value, according ...
- Landor Shakes Up Americas Region Leadership
MAD, Larissa Faw - Tuesday, March 19, 2019
The WPP branding and design agency has tapped Gabriel Miller to serve as its new president of the Americas. He was previously with IBM iX. ...
- Contact: Keeping a Low Profile
Media Magazine, - Friday, May 1, 2009
When i sat in on a research panel last year, someone said, "The fact that anyone can lead a luxurious life shows that the meaning of luxury has changed." Ev ...
