- 'Great Big Story' Launches Brand Campaign
Digital News Daily, Alex Weprin - Thursday, March 8, 2018
Great Big Story, the streaming video storytelling brand owned by CNN, will kick off the campaign with an interactive activation at the SXSW Interactive festival in Austin, Texas, this week ...
- Adland CMO Promotes Ireland's Flourishing Fashion Sense
MAD, Larissa Faw - Tuesday, February 27, 2018
Siegal+Gale chief marketing officer Margaret Molloy is behind an effort to raise awareness about Ireland's talent and capabilities in the fashion sector. ...
- Character Opens Portland Office, Taps Bruyere To Run It
People on the Move, Steve McClellan - Wednesday, February 14, 2018
San Francisco-based branding and design shop Character. Recently acquired by
Dentsu Aegis, has opened a Portland, OR office, and has tapped creative agency and marketing veteran Chris Bruyere to ...
- Sid Lee Gets A Makeover
MAD, Larissa Faw - Wednesday, February 7, 2018
Sid Lee's new branding includes a logo, signature, website and reel, as well as a new visual language and approach. ...
- New 'Fearless' Branding And Campaign For New Balance
Out to Launch, Steve McClellan - Wednesday, February 7, 2018
The campaign is being amplified via global media companies Bleacher Report, Refinery29 Uninterrupted and Vice, among others. These media outlets will deliver documentary-style films, articles and social videos around a ...
- Branding Agency Greenlight Adds A Partner
People on the Move, Steve McClellan - Tuesday, January 30, 2018
Todd Lancaster has been elevated to the post of chief creative officer and partner at Dallas-based branding agency greenlight. The post is a new one at the agency. Previously Lancaster ...
- Thinking Beyond The Brand
Media Insider, Gord Hotchkiss - Tuesday, January 30, 2018
Apparently boring is the new gold standard of branding, at least when it comes to ranking countries on the international stage. According to a new report from U.S. News & ...
- WPP Launches Superunion
MAD, Steve McClellan - Tuesday, January 23, 2018
The new entity combines five existing brand consultancies and design agencies that are being managed by Jim Prior as CEO and Simon Bolton as executive chairman. ...
- Burns Group 'Transforms' Eleven James
Out to Launch, Larissa Faw - Monday, December 11, 2017
After 10 months of collaboration, watch subscription service Eleven James is unveiling its new brand identity developed with BGIN, a division within Burns Group focused on “startup brand transformation.” This ...
- Y&R Leads New Branding Effort For U.S. Navy
Out to Launch, Steve McClellan - Tuesday, December 5, 2017
The U.S. Navy is introducing a new brand identity, tagline and creative campaign designed to reach a new generation of recruits. Created by Y&R North America, the first wave of ...
- F1 Launches New Logo
Around the Net In MAD London, Sean Hargrave - Monday, November 27, 2017
F1 has marked the end of the 2017 season by unveiling a new logo designed by Wieden+Kennedy London, "The Drum" reports. ...
- Havas Forms Brand Consultancy Joint Venture
MAD, Steve McClellan - Monday, November 20, 2017
Havas U.S. has launched a brand consultancy in partnership with a team of former Omnicom branding specialists led by Sam Hornsby. ...
- Gerber Overhauls Brand Image
Out to Launch, Larissa Faw - Thursday, October 19, 2017
As parents seek out simpler and healthier baby food, Gerber is revealing its largest brand overhaul in the company's 90+ year history. Everything from packaging to shopper marketing materials to ...
- LA Stakes Claim To World Creative Capital Via New Branding Effort
MAD, Larissa Faw - Wednesday, October 4, 2017
72andSunny worked on the branding refresh with the city, including the development of a new "LA Original" logo. A supporting film includes Rapper Kendrick Lamar promoting LA's local creativity. ...
- Intel Creates Brand Programs To Promote Expertise In AI, Drone Technologies
MAD, Steve McClellan - Wednesday, October 4, 2017
The firm is fostering new research on polar bears and the oceans in partnership with environmental groups. The efforts show how the firm's approach to advertising and marketing is chang ...
- Americans Want NFL To Keep Politics Out Of Football, Study Says
MediaDailyNews, Laurie Sullivan - Wednesday, September 27, 2017
A majority of Americans believe the football field is no place for political protests, which could spark a branding fiasco by the end of the 2017-2018 season. ...
- Ryder Trucks Launches Campaign With 'Inc.'
Marketing Daily, Tanya Gazdik - Monday, September 18, 2017
"The campaign underscores how truck owners are essentially dumping cash all over America's highways from all the hidden costs required in maintaining a private fleet," Ryder's Karen Jones tells "Marketing ...
- WPP Consolidates 5 Shops Into A Single Brand Agency
MAD, Steve McClellan - Thursday, September 14, 2017
It's the latest in a spate of consolidation moves by the holding company. The new agency will have a combined staff of 750 people in over 20 countries, with client ...
- Marketers Will Have To Seduce, Convince AI
AI & IoT Daily, Alexandre Thomas - Wednesday, September 13, 2017
There's no doubting the importance of artificial intelligence cementing itself in the zeitgeist. AI already has profoundly transformed the marketing landscape. Targeting will be more accurate, messages more relevant and ...
- WPP's Brand Union Appoints U.S Strategic Lead
MAD, Larissa Faw - Friday, September 8, 2017
WPP's Brand Union is appointing Vincent Roffers as its first U.S. executive strategy director to help refine the agency's strategic approach to brand-building. ...
- Arnold Gave A Cluck, And Won The Boston Brandathon
Mediapsssst, Richard Whitman - Thursday, August 31, 2017
Havas Group agency Arnold won this year's Boston Brandathon, a 72-hour branding competition organized by the Ad Club of Boston that pairs startups with creative agencies in the Boston a ...
- Hill Holliday Launches Brand Consulting Practice
MAD, Steve McClellan - Tuesday, August 22, 2017
The agency is positioning the new practice as a service for clients that "need fast, smart and affordable brand solutions to help their brands leapfrog to a whole new level." ...
- Duncan Channon Helps Craft Beer Pioneer Get Back To Its Roots
MAD, Steve McClellan - Thursday, August 17, 2017
One of the pioneers of the craft beer industry, Redhook, is taking the wraps off a major brand extension today that it worked with San Francisco-based ad agency Duncan Chan ...
- NEW! BooneOakley Creates Trippy New Menus For Mellow Mushroom Pizza
Out to Launch, Larissa Faw - Tuesday, August 8, 2017
BooneOakley is lending its talents to help the Atlanta-based pizza chain Mellow Mushroom (MM) create a promotion—in the form of new menus--that "people would want to steal." Believing that a ...
- Revolving Door: Former Interbrand CEO Joins Prophet
People on the Move, Steve McClellan - Friday, August 4, 2017
Josh Feldmeth, the former North American CEO of Omnicom Group’s Interbrand has joined consultancy Prophet as a senior partner in the firm’s New York Office. The 20-year plus industry veteran ...
- Accenture Acquires Brand Learning To Help Drive Marketing, Sales Transformation For Clients
MAD, Steve McClellan - Thursday, August 3, 2017
With offices in London, New York and Singapore, the Brand Learning practice helps clients with customer strategies, new operating models, process development, content and other services. ...
- Multiple Agencies Enlisted To Rebrand CA Community College Program
MAD, Larissa Faw - Monday, July 31, 2017
The account will be based in Ogilvy's Sacramento office with support from Ogilvy offices in San Francisco and Los Angeles. ...
- Motorola's Huckfeldt: Facebook Didn't 'Move The Needle' In Re-Launch Campaign
MAD, Larissa Faw - Tuesday, July 25, 2017
"We spent quite a lot on Facebook last year," says Jan Huckfeldt, VP, global marketing & communications, Motorola. However, the strategy didn't "move the needle overall," he says. ...
- NEW! NYC Restaurant Week Spruces Up Branding
Out to Launch, Larissa Faw - Thursday, July 13, 2017
NYC & Company, organizers of NYC Restaurant Week is celebrating the event’s 25th anniversary with a fresh branding package for the dining fest. Developed with The Working Assembly, the brand ...
- Publicis Retires Mediavest Brand, Which Helped Usher In Unbundled Era
MAD, Larissa Faw - Thursday, July 6, 2017
Publicis Media is retiring its well-known Mediavest brand, which handled some of the biggest media accounts in the U.S., including Procter & Gamble, Coca-Cola and Kraft Heinz, for nearly 20 ...
