- Names Matter. Either Consumers Recognize It - Or They Mock
TV Watch, Wayne Friedman - Monday, October 8, 2018
Netflix rolls easily off the tongue. And with nearly 120 million worldwide subscribers, who could argue? But Tronc? That name is looking for a fight. ...
- Battle Of The New Channel Logos
Around the Net In MAD London, Sean Hargrave - Friday, September 28, 2018
"The Guardian" is weighing up how well BBC Two and Channel 4 have done in a week when both unveiled new logos. Ultimately, it suggests, we will not know h ...
- Melvin Brewing Plays The Name Game And Wins
Search & Performance Marketing Daily, Laurie Sullivan - Thursday, September 6, 2018
What's in a name? Everything, according to Melvin Brewing founder Jeremy Tofte. Consider the brewery's name -- Melvin, a variant of a wedgie. ...
- Froot Loops Debuts Capsule Fashion Collection
Marketing Daily, Karlene Lukovitz - Tuesday, August 21, 2018
Colorful apparel, shoes were developed via "co-creation" fashion platform AwayToMars. ...
- Workhorse Group Unveils New Grey-Designed Brand Identity
MAD, Larissa Faw - Wednesday, August 15, 2018
The new work, from Grey's New York office, positions the Cincinnati-based Workhorse Group as a "relentless ally always ready to take action." ...
- SunnyD Rebrands WithTerri & Sandy
MAD, Larissa Faw - Friday, August 3, 2018
SunnyD is returning to TV for the first time in three years as the beverage brand undergoes a makeover by agency Terri & Sandy to make itself relevant to today ...
- Engine Group Rebrands North American Network, Launches Data Platform
MAD, Larissa Faw - Wednesday, July 25, 2018
The main idea is to better present the firm to clients as a full service, data-driven marketing solutions company. ...
- Terra Chips Overhauls Branding
Out to Launch, Larissa Faw - Wednesday, July 18, 2018
The campaign runs across a variety of channels, including YouTube, Roku, Hulu, Amazon Fire, Programmatic, Facebook, Instagram (paid and organic). ...
- Publicis Seattle Brands Special Olympics USA
MAD, Larissa Faw - Wednesday, June 27, 2018
The pro bono work includes an overarching "Rise With Us" brand identity for the 50th anniversary edition of the Special Olympics USA Games in Seattle next month. ...
- Streaming Video, OTT Driving Value For Tech And Entertainment Firms
Digital News Daily, Alex Weprin - Tuesday, May 29, 2018
Streaming and over-the-top video is forcing legacy providers to shift their video strategies, according to the 2018 BrandZ World's Most Valuable Brand Ranking, from WPP and Kantar Millward Brown. ...
- Western States Lasso Up New Branding Identity
Out to Launch, Larissa Faw - Monday, May 21, 2018
The new logo, brand and name will be used to promote the brand to tour operators, consumers and the media across seven key overseas markets. ...
- Lift Rebrands To Lift ...& Co.
Mediapsssst, Richard Whitman - Wednesday, May 2, 2018
Yes, the firm has added "& Co." to its name and is calling it a rebranding and alerting the media. Oh, and by the way, the new ampersand? It's "bespoke ...
- Inside the SeaWorld And HP Email Marketing Programs
Email Marketing Daily, Ray Schultz - Wednesday, April 25, 2018
One sells computers, the other vacation attractions. But both rely on email to engage customers. ...
- WPP's Landor Names Its First Chief Growth Officer
People on the Move, Larissa Faw - Monday, April 23, 2018
Landor, the WPP branding and design firm has appointed Tiffany Vasilchik as its first chief growth officer. With over 20 years of experience, Vasilchik will head Landor’s new business effor ...
- Brymer Tapped To Lead Omnicom's New Branding Agency
People on the Move, Steve McClellan - Thursday, April 19, 2018
Omnicom has tapped long-time company executive Chuck Brymer to helm a newly consolidated branding shop called Brand Consulting Group. Brymer ran Omnicom’s creative agency DDB for more than a deca ...
- Agency Vet Steinhour Named Chairman VCU Brandcenter Board
People on the Move, Larissa Faw - Tuesday, April 17, 2018
After serving on the Board for 13 years, agency veteran Jeff Steinhour has been appointed chairman of the graduate program VCU Brandcenter at Virginia Commonwealth University in Richmond. He succee ...
- Truth In Email IDs: Yahoo Mail Tests New Brand Safety Standard
Email Insider, Ray Schultz - Tuesday, March 27, 2018
The Brand Indicators for Message Identification (BIMI) standard allows brand logos to appear next to emails in the inbox list. ...
- Collins Tapped For eSalon Rebranding
Accounts on the Move, Steve McClellan - Sunday, March 25, 2018
Branding agency Collins has been tapped by hair care company eSalon for a rebranding project, including new word mark and packaging. As part of the rebrand eSalon restructured its produ ...
- Publicis Assembles 'Dark Horse' Team To Overhaul JennAir Brand Image
MAD, Larissa Faw - Friday, March 23, 2018
The "Bound by Nothing" campaign includes a new logo, a new suite of products, as well as a 90-second anthem video. ...
- VML Expands Brand Strategy and Data Team
People on the Move, Steve McClellan - Tuesday, March 13, 2018
VML has announced five new hires and one high-level promotion within its brand strategy and data department. The agency announced the moves just a day after word that it ...
- Digitas Cuts LBi From Its Name
MAD, Larissa Faw - Monday, March 12, 2018
Digitas really never fully incorporated the LBi name in all of its branding. The agency's Twitter handle, for example, remained @Digitas and executives would use "Digitas" in general conversations ...
- 'Real Simple' Expands Licensing Products
Publishers Daily, Sara Guaglione - Monday, March 12, 2018
RemiBed LLC, a manufacturer and distributor of memory foam mattresses, is producing the Real Simple line of mattresses, called Real Sleep. ...
- 'Great Big Story' Launches Brand Campaign
Digital News Daily, Alex Weprin - Thursday, March 8, 2018
Great Big Story, the streaming video storytelling brand owned by CNN, will kick off the campaign with an interactive activation at the SXSW Interactive festival in Austin, Texas, this week ...
- Adland CMO Promotes Ireland's Flourishing Fashion Sense
MAD, Larissa Faw - Tuesday, February 27, 2018
Siegal+Gale chief marketing officer Margaret Molloy is behind an effort to raise awareness about Ireland's talent and capabilities in the fashion sector. ...
- Character Opens Portland Office, Taps Bruyere To Run It
People on the Move, Steve McClellan - Wednesday, February 14, 2018
San Francisco-based branding and design shop Character. Recently acquired by
Dentsu Aegis, has opened a Portland, OR office, and has tapped creative agency and marketing veteran Chris Bruyere ...
- Sid Lee Gets A Makeover
MAD, Larissa Faw - Wednesday, February 7, 2018
Sid Lee's new branding includes a logo, signature, website and reel, as well as a new visual language and approach. ...
- New 'Fearless' Branding And Campaign For New Balance
Out to Launch, Steve McClellan - Wednesday, February 7, 2018
The campaign is being amplified via global media companies Bleacher Report, Refinery29 Uninterrupted and Vice, among others. These media outlets will deliver documentary-style films, articles and social videos around ...
- Branding Agency Greenlight Adds A Partner
People on the Move, Steve McClellan - Tuesday, January 30, 2018
Todd Lancaster has been elevated to the post of chief creative officer and partner at Dallas-based branding agency greenlight. The post is a new one at the agency. Previously Lancast ...
- Thinking Beyond The Brand
Media Insider, Gord Hotchkiss - Tuesday, January 30, 2018
Apparently boring is the new gold standard of branding, at least when it comes to ranking countries on the international stage. According to a new report from U.S. News &am ...
- WPP Launches Superunion
MAD, Steve McClellan - Tuesday, January 23, 2018
The new entity combines five existing brand consultancies and design agencies that are being managed by Jim Prior as CEO and Simon Bolton as executive chairman. ...
