- Streaming Video, OTT Driving Value For Tech And Entertainment Firms
Digital News Daily, Alex Weprin - Tuesday, May 29, 2018
Streaming and over-the-top video is forcing legacy providers to shift their video strategies, according to the 2018 BrandZ World's Most Valuable Brand Ranking, from WPP and Kantar Millward Brown. ...
- Western States Lasso Up New Branding Identity
Out to Launch, Larissa Faw - Monday, May 21, 2018
The new logo, brand and name will be used to promote the brand to tour operators, consumers and the media across seven key overseas markets. ...
- Lift Rebrands To Lift ...& Co.
Mediapsssst, Richard Whitman - Wednesday, May 2, 2018
Yes, the firm has added "& Co." to its name and is calling it a rebranding and alerting the media. Oh, and by the way, the new ampersand? It's "bespoke ...
- Inside the SeaWorld And HP Email Marketing Programs
Email Marketing Daily, Ray Schultz - Wednesday, April 25, 2018
One sells computers, the other vacation attractions. But both rely on email to engage customers. ...
- WPP's Landor Names Its First Chief Growth Officer
People on the Move, Larissa Faw - Monday, April 23, 2018
Landor, the WPP branding and design firm has appointed Tiffany Vasilchik as its first chief growth officer. With over 20 years of experience, Vasilchik will head Landor’s new business effor ...
- Brymer Tapped To Lead Omnicom's New Branding Agency
People on the Move, Steve McClellan - Thursday, April 19, 2018
Omnicom has tapped long-time company executive Chuck Brymer to helm a newly consolidated branding shop called Brand Consulting Group. Brymer ran Omnicom’s creative agency DDB for more than a deca ...
- Agency Vet Steinhour Named Chairman VCU Brandcenter Board
People on the Move, Larissa Faw - Tuesday, April 17, 2018
After serving on the Board for 13 years, agency veteran Jeff Steinhour has been appointed chairman of the graduate program VCU Brandcenter at Virginia Commonwealth University in Richmond. He succee ...
- Truth In Email IDs: Yahoo Mail Tests New Brand Safety Standard
Email Insider, Ray Schultz - Tuesday, March 27, 2018
The Brand Indicators for Message Identification (BIMI) standard allows brand logos to appear next to emails in the inbox list. ...
- Collins Tapped For eSalon Rebranding
Accounts on the Move, Steve McClellan - Sunday, March 25, 2018
Branding agency Collins has been tapped by hair care company eSalon for a rebranding project, including new word mark and packaging. As part of the rebrand eSalon restructured its produ ...
- Publicis Assembles 'Dark Horse' Team To Overhaul JennAir Brand Image
MAD, Larissa Faw - Friday, March 23, 2018
The "Bound by Nothing" campaign includes a new logo, a new suite of products, as well as a 90-second anthem video. ...
- VML Expands Brand Strategy and Data Team
People on the Move, Steve McClellan - Tuesday, March 13, 2018
VML has announced five new hires and one high-level promotion within its brand strategy and data department. The agency announced the moves just a day after word that it ...
- Digitas Cuts LBi From Its Name
MAD, Larissa Faw - Monday, March 12, 2018
Digitas really never fully incorporated the LBi name in all of its branding. The agency's Twitter handle, for example, remained @Digitas and executives would use "Digitas" in general conversations ...
- 'Real Simple' Expands Licensing Products
Publishers Daily, Sara Guaglione - Monday, March 12, 2018
RemiBed LLC, a manufacturer and distributor of memory foam mattresses, is producing the Real Simple line of mattresses, called Real Sleep. ...
- 'Great Big Story' Launches Brand Campaign
Digital News Daily, Alex Weprin - Thursday, March 8, 2018
Great Big Story, the streaming video storytelling brand owned by CNN, will kick off the campaign with an interactive activation at the SXSW Interactive festival in Austin, Texas, this week ...
- Adland CMO Promotes Ireland's Flourishing Fashion Sense
MAD, Larissa Faw - Tuesday, February 27, 2018
Siegal+Gale chief marketing officer Margaret Molloy is behind an effort to raise awareness about Ireland's talent and capabilities in the fashion sector. ...
- Character Opens Portland Office, Taps Bruyere To Run It
People on the Move, Steve McClellan - Wednesday, February 14, 2018
San Francisco-based branding and design shop Character. Recently acquired by
Dentsu Aegis, has opened a Portland, OR office, and has tapped creative agency and marketing veteran Chris Bruyere ...
- Sid Lee Gets A Makeover
MAD, Larissa Faw - Wednesday, February 7, 2018
Sid Lee's new branding includes a logo, signature, website and reel, as well as a new visual language and approach. ...
- New 'Fearless' Branding And Campaign For New Balance
Out to Launch, Steve McClellan - Wednesday, February 7, 2018
The campaign is being amplified via global media companies Bleacher Report, Refinery29 Uninterrupted and Vice, among others. These media outlets will deliver documentary-style films, articles and social videos around ...
- Branding Agency Greenlight Adds A Partner
People on the Move, Steve McClellan - Tuesday, January 30, 2018
Todd Lancaster has been elevated to the post of chief creative officer and partner at Dallas-based branding agency greenlight. The post is a new one at the agency. Previously Lancast ...
- Thinking Beyond The Brand
Media Insider, Gord Hotchkiss - Tuesday, January 30, 2018
Apparently boring is the new gold standard of branding, at least when it comes to ranking countries on the international stage. According to a new report from U.S. News &am ...
- WPP Launches Superunion
MAD, Steve McClellan - Tuesday, January 23, 2018
The new entity combines five existing brand consultancies and design agencies that are being managed by Jim Prior as CEO and Simon Bolton as executive chairman. ...
- Burns Group 'Transforms' Eleven James
Out to Launch, Larissa Faw - Monday, December 11, 2017
After 10 months of collaboration, watch subscription service Eleven James is unveiling its new brand identity developed with BGIN, a division within Burns Group focused on “startup brand transformation.” Th ...
- Y&R Leads New Branding Effort For U.S. Navy
Out to Launch, Steve McClellan - Tuesday, December 5, 2017
The U.S. Navy is introducing a new brand identity, tagline and creative campaign designed to reach a new generation of recruits. Created by Y&R North America, the first wave ...
- F1 Launches New Logo
Around the Net In MAD London, Sean Hargrave - Monday, November 27, 2017
F1 has marked the end of the 2017 season by unveiling a new logo designed by Wieden+Kennedy London, "The Drum" reports. ...
- Havas Forms Brand Consultancy Joint Venture
MAD, Steve McClellan - Monday, November 20, 2017
Havas U.S. has launched a brand consultancy in partnership with a team of former Omnicom branding specialists led by Sam Hornsby. ...
- Gerber Overhauls Brand Image
Out to Launch, Larissa Faw - Thursday, October 19, 2017
As parents seek out simpler and healthier baby food, Gerber is revealing its largest brand overhaul in the company's 90+ year history. Everything from packaging to shopper marketing materials ...
- LA Stakes Claim To World Creative Capital Via New Branding Effort
MAD, Larissa Faw - Wednesday, October 4, 2017
72andSunny worked on the branding refresh with the city, including the development of a new "LA Original" logo. A supporting film includes Rapper Kendrick Lamar promoting LA's local creativity. ...
- Intel Creates Brand Programs To Promote Expertise In AI, Drone Technologies
MAD, Steve McClellan - Wednesday, October 4, 2017
The firm is fostering new research on polar bears and the oceans in partnership with environmental groups. The efforts show how the firm's approach to advertising and marketing is chang ...
- Americans Want NFL To Keep Politics Out Of Football, Study Says
MediaDailyNews, Laurie Sullivan - Wednesday, September 27, 2017
A majority of Americans believe the football field is no place for political protests, which could spark a branding fiasco by the end of the 2017-2018 season. ...
- Ryder Trucks Launches Campaign With 'Inc.'
Marketing Daily, Tanya Gazdik - Monday, September 18, 2017
"The campaign underscores how truck owners are essentially dumping cash all over America's highways from all the hidden costs required in maintaining a private fleet," Ryder's Karen Jones tells "Marketi ...
