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  • Beyond The Mommy Blogger
    If marketers are speaking to mothers only via bloggers, they are leaving two-thirds of their target audience untouched. To be successful, marketers must utilize a variety of channels to crea ...
  • Reaching Moms Through Schools
    A through-school marketing program cuts through the clutter in the competitive marketing-to-moms space by putting a brand's message directly in front of a key demographic -- moms with school-age ki ...
  • Mindset Matters
    Let's move beyond simply looking at where moms spend their time, and focus on what they are trying to accomplish at that moment. Right here, right now. Clearly, mindset real ...
  • National Floral Brands Make Mother's Day Push
    Mother's Day is the biggest holiday of the year for the big floral brands and they doing their utmost to reverse disappointing Valentine's Day sales (down 22.7% on average) th ...
  • Invite Diversity To Your Brand's Blogger Retreat
    Race was a heated topic of discussions during a session on the State of the Momosphere at BlogHer 2007, the popular women's blogging conference. Specifically, women of color spoke o ...
  • The New Connectedness
    Social media have encouraged us to express authentic emotion in real conversation, as opposed to the manufactured emotion in the monologue of marketing messages of yesterday. ...
  • Twitter Talk
    For those marketing in Twitter space for the first time, there is a distinct learning curve. Here are some basic lessons. ...
  • The Church-State Divide
    A hot topic among editors and publishers both cyber and paper these days is how the traditional lines between content and ad messaging are being blurred. While the American Socie ...
  • Brands Create Offline Experiences For Online Moms
    Because of the time and investment involved in such events, they present a great opportunity for the marketer to really get to know the bloggers and maintain a relationship. ...
  • The New Retreats: Mommy Conferences
    Part retreat/part business, these events focus on the business of blogging, entrepreneurship, marketing and enhancing the relationships attendees have developed with each other via social media. So, how can markete ...
  • The Mom Timeline
    What is important for marketers to understand with the Mom Timeline are the needs of Moms at each stage of their children's lives. The days are long and the yea ...
  • Nothing Artificial
    Moms want real, not a chemistry lab on their breakfast table. The litmus test is, if you can sell it to a New England farmer's wife, then you've got someth ...
  • E-Newsletters: Influencing Behavior And Gathering Consumer Insights
    A sure-fire channel to engage, enlighten and drive action is with subscriber-based electronic newsletters. But just because you have their ear once (or, in this case, their inbox), it doesn ...
  • From Marketing Fog To Mommy Blog
    Word of mouth -- rather than newsprint -- is extraordinarily impactful among moms, and the musings of mommy bloggers fall within that umbrella. Marketers who remain skeptical about the influen ...
  • It's A Web, Web, Web, Web World
    As marketing budgets are being slashed, there's no better time than now to jump on the social media train to reach your marketing goals cost-effectively and with a greater upsi ...