- CDP For Service Launched By Treasure Data
Email Marketing Daily, Ray Schultz - Wednesday, October 13, 2021
The new customer data platform goes beyond marketing to cover customer interactions across all touchpoints, the company says. ...
- Shoppers Want Emails To Tell Them When Products Are Out Of Stock: Study
Email Marketing Daily, Ray Schultz - Monday, October 11, 2021
Email is second only to the product page itself as the channel for reporting inventory issues, Digital Commerce 360 reports. ...
- Study: Email Service Lags At Some Ecommerce Brands
Email Marketing Daily, Ray Schultz - Friday, October 1, 2021
Almost half of the firms studied could not respond to email inquiries in less than 24 hours, Simplr and Gladly report. ...
- Consumers Say Social Is Preferred Customer Service Channel
Social Media Insider, Steve McClellan - Wednesday, September 29, 2021
But a report from Sprout Social finds customer service is relatively low on brands' priorities lists when it comes to social media. ...
- CDP Strategy To Drive Revenue, Study Shows Ups And Downs
Search & Performance Marketing Daily, Laurie Sullivan - Friday, September 17, 2021
Merkle sees marketers struggling to maintain compliance and ensure a safe way to collect first-party data, identify customers, and use that data to power experiences. ...
- Ford Expands At-Home Pickup, Delivery
Marketing Daily, Tanya Gazdik - Thursday, September 9, 2021
The FordPass app delivers the "always-on experience" the automaker want to bring to customers. ...
- Data And Privacy Forcing Changes In Acquisition Strategies
Data & Programmatic Insider, Laurie Sullivan - Tuesday, September 7, 2021
User acquisition strategies aim to rapidly acquire and convert consumers and build awareness for apps, platforms and services. Data and privacy changes have prompted companies to shift strategies. Here's ...
- How Loyal Are Your Customers?
Inside Performance, Laurie Sullivan - Thursday, September 2, 2021
As new tools and technologies are continually introduced, businesses have an opportunity to improve loyalty. But I hear that branded keyword search is on the decline. ...
- Consumers Will Jump Ship Over Bad Customer Service, Study Finds
Email Marketing Daily, Ray Schultz - Thursday, August 19, 2021
The State of Digital Customer Experience Report found 40% of consumers are likely to leave cell phone, cable, utility or insurance companies for better digital CX, and 32% will lea ...
- Consumers And Brands Have Different Digital Pain Points: Study
Email Marketing Daily, Ray Schultz - Wednesday, August 18, 2021
Consumers want more personal service, while companies face resource and budget issues, Moxtra reports. ...
- Email Ranks Second As A Customer Support Channel, Study Finds
Email Marketing Daily, Ray Schultz - Wednesday, August 4, 2021
Email is also a fast channel, with a third of firms responding to email queries in an hour, Hiver reports. ...
- Consumers Say Social Is Preferred Customer Service Channel
Social Media Insider, Steve McClellan - Wednesday, July 28, 2021
But a report from Sprout Social finds customer service is relatively low on brands' priorities lists when it comes to social media. ...
- Emplifi Debuts Email Virtual Assistant, Tool For Handling Customer Requests
Email Marketing Daily, Ray Schultz - Tuesday, July 27, 2021
The firm also has added support for WhatsApp and Google Business Messages to its Social Messenger service. ...
- American Express Kills Email For Platinum Card Concierge Requests
Email Marketing Daily, Ray Schultz - Monday, July 26, 2021
The card issuer says: "We believe that this service is most effective and efficient by phone." ...
- Inbox Chillout: Consumers Are Less Overwhelmed By Pandemic-Level Marketing Volume
Email Insider, Ray Schultz - Monday, July 12, 2021
Many shoppers feel better overall, and 48% plan to spend more this summer than they did last year, Avionos reports. ...
- Study: Almost All Consumers Track Packages, And Many Find It Addictive
Email Marketing Daily, Ray Schultz - Monday, July 12, 2021
Almost 90% of shoppers have experienced a late delivery. Some say they suffer nervous impatience, 4over reports. ...
- Cloudli Acquires Omnivigil, CRM-Contact Center Provider
Email Marketing Daily, Ray Schultz - Friday, June 25, 2021
The Quebec-based company provides cloud-based services for SMBs and government offices. ...
- Luxury Brand Piaget Uses Instagram To Serve Customers
Search & Performance Marketing Daily, Laurie Sullivan - Tuesday, June 8, 2021
Piaget marketers are using the company's website and the Instagram messaging app to reach affluent consumers online. Here's how and why they did it. ...
- Don't Get Tripped Up On The Difference Between Customer Service And The Customer Experience
Around the Net in Email, Ray Schultz - Tuesday, May 18, 2021
Customer service and the customer experience are not the same thing. That’s why you should think holistically, as AchieveNEXT’s Thomas A. Stewart and Aerten Consulting’s
Patricia O’Connell explain. ...
- Advertising On Hold
Media Insider, Steven Rosenbaum - Monday, May 10, 2021
Playing the same message 15 or 20 times is going to have diminished results. ...
- Young Shoppers See Email As Top Customer Service Channel: Study
Email Marketing Daily, Ray Schultz - Monday, May 3, 2021
Consumers ages 65+ do not cite email as one of their top-two customer-service channels, although it remains popular -- especially among younger consumers, Kustomer reports. ...
- The Dead Email File: Consumers Are Using Their Inboxes For Storage
Email Insider, Ray Schultz - Wednesday, April 28, 2021
A majority of customers find email inboxes convenient, a UK study reveals. But less than a fifth think emails are less likely to be lost than paper documents. ...
- Influencers Do Little To Build Consumer Trust: Study
Email Marketing Daily, Ray Schultz - Tuesday, April 27, 2021
Shoppers are most impressed by good product and customer service experiences, Bluecore reports. ...
- How To Handle 'Reply-To' Emails From Customers
Around the Net in Email, Ray Schultz - Monday, April 19, 2021
Do you include a “reply-to” email address in your email campaigns? You may have a reply-to handling system to process those, but it could be time to rethink your approac ...
- Channel Surfing: Consumers Expect Retailers To Meet Them Where They Are
Email Insider, Ray Schultz - Tuesday, March 30, 2021
There has been a big uptick in omnichannel demand over the past year. And brands are investing to try to meet it, Talkdesk reports. ...
- Microsoft, Salesforce Vets Launch Startup With $23M To Automate Data Privacy
Search & Performance Marketing Daily, Laurie Sullivan - Wednesday, March 24, 2021
Former Microsoft and Salesforce execs believe they have developed a way for businesses to automate data privacy and security. On Wednesday they announced the launch of Ketch, backed by $ ...
- Study: Email Is An Effective Tool For Mid-Size Banks
Email Marketing Daily, Ray Schultz - Friday, March 12, 2021
Although email is a highly effective tool, banking customers age 55 and older prefer in-person contact, Vya reports. ...
- Bye, Bye, Bronto: Email Marketers Have A Year To Migrate
Email Insider, Ray Schultz - Thursday, March 11, 2021
Three email consultancies team up to help firms switch from the Bronto email service. ...
- Email Overtaken By Chat For Customer Service, Study Says
Email Marketing Daily, Ray Schultz - Thursday, March 11, 2021
Almost half of consumers will drop a brand after two bad customer experiences, Gladly and Zogby Analytics report. ...
- Game Playing: Customer Service Lags At Gaming Firms
Email Insider, Ray Schultz - Tuesday, February 16, 2021
Only 54% of gaming companies have an easily accessible email address, Netomi reports. ...
