- WPP Takes Action On Plastic
Around the Net In MAD London, Sean Hargrave - Monday, June 17, 2019
WPP has pledged to ban the use of single-use plastics in all 3,000 of its offices by 2020, "The Drum" reports. ...
- KEEN's Monumental Effort Steps Up Land Protection
The MediaPost Cases, Nina Lentini - Friday, March 29, 2019
The brand saw an opportunity to shine a spotlight on grass roots issues; specifically, the protection of public lands and encouraging President Obama to grant monument status to specific are ...
- Having A Sense Of Values Drives Growth
Show Daily: Videos, Staff Writers - Monday, March 11, 2019
Listen as KEEN's Ash Williams, senior director of global brand marketing, talks about the value of values and suggests a brand create a strategic, moral direction for how you ...
- Walking the Walk of Values Branding
Show Daily, Nina Lentini - Thursday, March 7, 2019
Footwear maker KEEN started out by asking, "Can a sandal protect your toes?" ...
- The Tipping Point for Purpose Is Now
MAD, Drew Train - Wednesday, March 7, 2018
We have been complicit in helping brands cause many societal problems, and we can't be any longer. It's time we remind our C-suite clients that fiduciary responsibility equals social responsibil ...
- Unilever Shows Brand Meaning Is Vital, But So Is Usefulness
London Blog, Sean Hargrave - Monday, May 22, 2017
Brand meaning fits sustainability perfectly -- just look at Unilever. But what about being useful? We may all be less altruistic than we claim. ...
- Underpaid Argos Workers Reimbursed After Sainsbury's Takeover
Around the Net In MAD London, Sean Hargrave - Friday, February 17, 2017
Thousands of Argos workers will share a GBP2.4m payout after it emerged they had been paid less than the national living wage. Around 37,000 past and present employees -- includi ...
- Unilever Research Shows Brands Miss Out On GBP820bn Sustainability Opportunity
Around the Net In MAD London, Sean Hargrave - Wednesday, January 4, 2017
A third of consumers now choose to buy brands based on their social and environmental impact, according to new research by Unilever. The FMCG giant questioned 20,000 adults across fi ...
- #StopFundingHate Warns Brands Over Christmas Backlash
Around the Net In MAD London, Sean Hargrave - Thursday, November 17, 2016
The annual Christmas ad frenzy has been "brandjacked" by a social media campaign urging brands to "stop funding hate" and pull their advertising from the "Daily Mail," "The Sun" a ...
- #BusterTheDog Is Number One For All The Right, And Wrong, Reasons
London Blog, Sean Hargrave - Thursday, November 17, 2016
John Lewis's bouncing #BusterTheBoxer has already walked Christmas for shares and engagement, and now it's the number one target for #StopFundingHate. ...
- Pret Tackles Homelessness At Christmas
Around the Net In MAD London, Sean Hargrave - Tuesday, November 15, 2016
Pret A Manger is taking an alternative approach to Christmas marketing as it eschews a big-budget TV ad and focuses on gifting to instead tell the story of its apprenticesh ...
- Nespresso Must Learn Digital Experience Requires A Helping Brand Beyond Swooning At George Clooney
London Blog, Sean Hargrave - Monday, September 26, 2016
Being your own customer is vital if you want to help digital customers. If you hide features and don't deliver on them, is it any wonder you think the custom ...
- Unilever CSR Push Focuses On Individual Brands
Around the Net In MAD London, Sean Hargrave - Thursday, September 1, 2016
Unilever is shifting strategy for its new sustainability campaign, putting the focus on its brands and how they are working toward building a "brighter future" rather than its corporate bran ...
- UN's CMO Says Brands Can No Longer Stay Quiet On Global Social Issues
Around the Net In MAD London, Sean Hargrave - Tuesday, July 26, 2016
Aaron Sherinian, the chief marketing and communications officer for the United Nations, has warned brands that they can no longer stay silent on global social issues if they want ...
- Pernod Ricard Boss Says Consumers Can See When CSR Is Not Genuine
Around the Net In MAD London, Sean Hargrave - Monday, March 21, 2016
Speaking to "Marketing Week" to promote The Venture, Chivas whisky's $1m competition for social enterprises, the wine and spirit maker's chief executive Alexandre Ricard claimed today's consumers will reveal a ...
- Delta Projects $37 Million In '16 Charitable Giving
Marketing Daily, Colleen G. Steinman - Monday, February 29, 2016
Representing 1% of the airline's 2015 net income, Delta's projected gifts will focus on education, arts and culture, global wellness, diversity, veterans and environmental causes and include cash contributions, in-ki ...
- Marketers Must Make CSR The New CRM
London Blog, Sean Hargrave - Thursday, January 28, 2016
The public is outraged by big business -- so why aren't marketers stepping forward and advertising how they do the right thing? ...
- Havas: Consumers Demand Corporate Social Responsibility
MAD, Larissa Faw - Monday, January 25, 2016
The agency has issued a study based on surveys of more than 10,000 consumers in 28 markets, which examines 10 trends reshaping the business world that are influencing advertising, bra ...
- Does Google Really Think We're That Stupid?
London Blog, Sean Hargrave - Monday, January 25, 2016
GBP130m in backdated taxes it says it doesn't owe -- signs of a guilty Google conscience or the fact that public opinion is changing and politicians are acting on ...
- Cancer Research UK Gifted Branding Of The Oxford And Cambridge Boat Race
Around the Net In MAD London, Sean Hargrave - Wednesday, January 20, 2016
The two investment management brands that sponsor the annual Oxford and Cambridge Boat Race have donated the opportunity to Cancer Research UK. The event, on Sunday 27 March, will n ...
- Airbnb Helps Hosts Put Up Aid Workers For Free
Around the Net In MAD London, Sean Hargrave - Monday, October 5, 2015
Airbnb will make it easier for its hosts to house aid workers on the ground in the refugee crisis. The premise of the website is to allow travellers to re ...
- Millennials More Attuned To Corporate Social Responsibility
Marketing Daily, Tanya Gazdik - Thursday, October 1, 2015
Millennials and people with children are more likely to invest in companies known for corporate social responsibility, a national survey finds -- which reinforces Aflac's marketing strategies with regard ...
- Morrisons Says New Premium Milk Brand Came From Listening To Social Media
Around the Net In MAD London, Sean Hargrave - Wednesday, August 12, 2015
Morrisons says it has launched a new milk brand that will give money directly to farmers in response to comments from its customers on social media and in its foc ...
- McDonald's Launches Its Biggest Grassroots Football Campaign
Around the Net In MAD London, Sean Hargrave - Thursday, August 6, 2015
The campaign, which is supported by experiential and digital activity, will be Twitter-led in a "brand first" and will encourage families to interact with McDonald's over social media for t ...
- UK Consumers Not Bothered If 94% Of Brands Disappeared
Around the Net In MAD London, Sean Hargrave - Thursday, July 23, 2015
A poll of over 19,000 British consumers revealed that respondents wouldn't care if 94% of brands disappeared altogether, according to Havas Media's Meaningful Brands UK Report 2015. This figure h ...
- More Lazy Than Apathetic -- Double Standards And The UK Consumer
London Blog, Sean Hargrave - Thursday, July 23, 2015
Google and Amazon topping a list of brands deemed meaningful tells you all you need to know about consumer double standards when it comes to doing the right things ...
- Cannes Lions Gets More Ethical
Around the Net In MAD London, Sean Hargrave - Monday, June 22, 2015
As the world's Mad Men descend on the south of France for a wine-swilling week pursuing awards glory, there is a growing sense of change in the air. Cannes Lio ...
- FIFA Corruption Is A Golden Opportunity For Brands
London Blog, Sean Hargrave - Tuesday, June 2, 2015
The FBI investigation gives brands the chance to grow a spine and pull out of a competition that the public usually don't know they have spent tens of millions ...
- People More Suspicious, More Informed About Corporate Social Responsibility
Marketing Daily, Sarah Mahoney - Thursday, May 28, 2015
A new study from Cone Communications reveals that worldwide, people don't just expect companies to play nice in the global sandbox -- they also want them to prove it. A ...
- O2 Head Says Corporate Leaders Have 'Fundamentally Failed' To Do Good
Around the Net In MAD London, Sean Hargrave - Wednesday, April 1, 2015
O2 chief executive Ronan Dunne believes that a generation of leaders have failed to leverage the power of their brands to positively contribute to society. Speaking at The&Partnership 'Advocacy ...