WPP has pledged to ban the use of single-use plastics in all 3,000 of its offices by 2020, "The Drum" reports. ...

The brand saw an opportunity to shine a spotlight on grass roots issues; specifically, the protection of public lands and encouraging President Obama to grant monument status to specific are ...

Listen as KEEN's Ash Williams, senior director of global brand marketing, talks about the value of values and suggests a brand create a strategic, moral direction for how you ...

Footwear maker KEEN started out by asking, "Can a sandal protect your toes?" ...

We have been complicit in helping brands cause many societal problems, and we can't be any longer. It's time we remind our C-suite clients that fiduciary responsibility equals social responsibil ...

Brand meaning fits sustainability perfectly -- just look at Unilever. But what about being useful? We may all be less altruistic than we claim. ...

Thousands of Argos workers will share a GBP2.4m payout after it emerged they had been paid less than the national living wage. Around 37,000 past and present employees -- includi ...

A third of consumers now choose to buy brands based on their social and environmental impact, according to new research by Unilever. The FMCG giant questioned 20,000 adults across fi ...

The annual Christmas ad frenzy has been "brandjacked" by a social media campaign urging brands to "stop funding hate" and pull their advertising from the "Daily Mail," "The Sun" a ...

John Lewis's bouncing #BusterTheBoxer has already walked Christmas for shares and engagement, and now it's the number one target for #StopFundingHate. ...

Pret A Manger is taking an alternative approach to Christmas marketing as it eschews a big-budget TV ad and focuses on gifting to instead tell the story of its apprenticesh ...

Being your own customer is vital if you want to help digital customers. If you hide features and don't deliver on them, is it any wonder you think the custom ...

Unilever is shifting strategy for its new sustainability campaign, putting the focus on its brands and how they are working toward building a "brighter future" rather than its corporate bran ...

Aaron Sherinian, the chief marketing and communications officer for the United Nations, has warned brands that they can no longer stay silent on global social issues if they want ...

Speaking to "Marketing Week" to promote The Venture, Chivas whisky's $1m competition for social enterprises, the wine and spirit maker's chief executive Alexandre Ricard claimed today's consumers will reveal a ...

Representing 1% of the airline's 2015 net income, Delta's projected gifts will focus on education, arts and culture, global wellness, diversity, veterans and environmental causes and include cash contributions, in-ki ...

The public is outraged by big business -- so why aren't marketers stepping forward and advertising how they do the right thing? ...

The agency has issued a study based on surveys of more than 10,000 consumers in 28 markets, which examines 10 trends reshaping the business world that are influencing advertising, bra ...

GBP130m in backdated taxes it says it doesn't owe -- signs of a guilty Google conscience or the fact that public opinion is changing and politicians are acting on ...

The two investment management brands that sponsor the annual Oxford and Cambridge Boat Race have donated the opportunity to Cancer Research UK. The event, on Sunday 27 March, will n ...

Airbnb will make it easier for its hosts to house aid workers on the ground in the refugee crisis. The premise of the website is to allow travellers to re ...

Millennials and people with children are more likely to invest in companies known for corporate social responsibility, a national survey finds -- which reinforces Aflac's marketing strategies with regard ...

Morrisons says it has launched a new milk brand that will give money directly to farmers in response to comments from its customers on social media and in its foc ...

The campaign, which is supported by experiential and digital activity, will be Twitter-led in a "brand first" and will encourage families to interact with McDonald's over social media for t ...

A poll of over 19,000 British consumers revealed that respondents wouldn't care if 94% of brands disappeared altogether, according to Havas Media's Meaningful Brands UK Report 2015. This figure h ...

Google and Amazon topping a list of brands deemed meaningful tells you all you need to know about consumer double standards when it comes to doing the right things ...

As the world's Mad Men descend on the south of France for a wine-swilling week pursuing awards glory, there is a growing sense of change in the air. Cannes Lio ...

The FBI investigation gives brands the chance to grow a spine and pull out of a competition that the public usually don't know they have spent tens of millions ...

A new study from Cone Communications reveals that worldwide, people don't just expect companies to play nice in the global sandbox -- they also want them to prove it. A ...

O2 chief executive Ronan Dunne believes that a generation of leaders have failed to leverage the power of their brands to positively contribute to society. Speaking at The&Partnership 'Advocacy ...