- Apple May Lift Parler Block, If Parler Beefs Up Content Moderation
Digital News Daily, Wendy Davis - Friday, January 15, 2021
"If they get their moderation together, they would be back on there," CEO Tim Cook says. ...
- PRAM Seeks Proposals For New System To Identify Web Users
Digital News Daily, Wendy Davis - Friday, January 15, 2021
The five-month old industry organization Partnership for Responsible Addressable Media is seeking input about potential new technologies that could replace cookies and other identifiers that are used for ad target ...
- Amazon Surpasses Facebook In Website Tracker Tags
Inside Performance, Laurie Sullivan - Friday, January 15, 2021
In 2020, companies increased the number of website pages they track consumers in, digital privacy company Ghostery found. Amazon surpassed Facebook in tracker reach at about 29.4% vs. Facebook ...
- Texas AG Demands Answers From Tech Companies That Booted Trump And Parler
Digital News Daily, Wendy Davis - Wednesday, January 13, 2021
"For years, these Big Tech companies have silenced voices in the social media sphere and shut down competing companies and platforms," Texas Attorney General Ken Paxton stated Wednesday afternoon. ...
- Parler CEO Says He Gave 'Wrong Impression' About 'Free Speech' Site
Search & Performance Marketing Daily, Laurie Sullivan - Monday, January 11, 2021
With the threat of Amazon Web Services pulling the plug Sunday on Parler, the conservative site's CEO said his media company does not "condone or accept violence on our platfo ...
- Will Mobile Companies Circumvent Apple's New Privacy Settings?
PolicyBlog, Wendy Davis - Thursday, January 7, 2021
Apple prohibits app developers from deploying device fingerprinting, but some are considering doing so anyway. ...
- Apple Granted Patent Supporting Further Development Of Search Technology
Search & Performance Marketing Daily, Laurie Sullivan - Monday, December 28, 2020
The U.S. Patent and Trademark Office officially granted Apple a patent on Dec. 22 that shows how the company is strengthening its search technology. ...
- Apple, Google, Microsoft Form Health Care Partnerships
Around the Net in Search Marketing, Laurie Sullivan - Monday, December 28, 2020
Amazon, Apple, Google and Microsoft are among the top 11 tech icons partnering with health care companies, according to Jackie Dress, who put together a list to help people sear ...
- My Christmas Gift To You: Common-Sense Steps For Apple's Data Privacy Protocol
Mobile Insider, Joe Mandese - Thursday, December 24, 2020
Advice for marketers and media planners on how to adjust to the changes brought by the new protocol. ...
- Facebook Vs. Apple Vs. Your Privacy
Media Insider, Gord Hotchkiss - Tuesday, December 22, 2020
I line up firmly on the side of Apple in the latest cat fight between two tech giants. ...
- Facebook Picks Public Fight With Apple Over Privacy
PolicyBlog, Wendy Davis - Thursday, December 17, 2020
In the unusually public battle, the company that let Cambridge Analytica harvest 87 million users' data is running newspaper ads headlined "Apple vs. the free internet." ...
- Facebook Places Newspaper Ads Slamming Apple's IDFA
Search & Performance Marketing Daily, Laurie Sullivan - Wednesday, December 16, 2020
"Brands and consumers both lose to Apple," said Conor Ryan, StitcherAds CIO. "it's like Instagram not knowing who you are every time you open the app and trying to gue ...
- Ecosia Becomes Default Search Engine Option On Some Apple Products
Around the Net in Search Marketing, Laurie Sullivan - Tuesday, December 15, 2020
Ecosia, a search engine that promotes privacy first, is now available as a default search engine on iOS, iPadOS, and macOS. The company uses the advertising revenue it earns ...
- Facebook's WhatsApp Blasts Apple Over Privacy Labels
Digital News Daily, Wendy Davis - Wednesday, December 9, 2020
Apple's new app privacy labels are unfair to outside companies, Facebook's WhatsApp said Wednesday. ...
- Sonic Drive-In Leans On Text, Email, Apps To Drive Sales
Email Marketing Daily, Ray Schultz - Wednesday, December 9, 2020
With most purchases made on the spot, text is key, Sonic Drive-In VP, Digital Strategies Kim Lewis said at the Email Insider Summit on Tuesday. ...
- Apple Privacy 'Nutrition Labels' Set To Take Effect On Tuesday
Search & Performance Marketing Daily, Laurie Sullivan - Monday, December 7, 2020
Apple delayed its permission to track with an opt-in option until next year, but its requirements for app developers to add privacy nutrition labels and for publishers that capture a ...
- ANA Criticism Of Apple Is Occasion To Tout Publisher Strengths
Publishing Insider, Rob Williams - Monday, December 7, 2020
Publishers need to continue developing first-party data about their audiences, which will become even more valuable as third-party cookies are phased out. ...
- Apple Co-Founder Steve Wozniak Rolls Out Second Venture
Search & Performance Marketing Daily, Laurie Sullivan - Friday, December 4, 2020
Efforce uses blockchain technology, allowing consumers to participate in and benefit from energy-efficient technology and programs with a smart contract and tokens. ...
- ANA Blasts Apple's Newest Move Against Tracking Cookies
PolicyBlog, Wendy Davis - Thursday, December 3, 2020
Apple's latest move in a long-running battle over online privacy involves clamping down on a technique that allows ad-tech companies to masquerade as first parties. The ad industry, which oppos ...
- Apple's Subscription Offer Codes Provide Added Flexibility For Publishers
Publishing Insider, Rob Williams - Friday, November 27, 2020
Apple thrives when the app economy does well, especially when publishers generate higher subscription revenue. ...
- AppsFlyer Funding From Salesforce Ventures Values It At $2 Billion
Search & Performance Marketing Daily, Laurie Sullivan - Tuesday, November 24, 2020
Salesforce Ventures' latest investment supports AppsFlyer's focus on becoming a customer-focused, privacy-first attribution company, as shifts in privacy policies and regulations take hold. ...
- Apple App Store Lets Publishers Offer Promotional Discount Codes
Publishers Daily, Sara Guaglione - Monday, November 23, 2020
The new codes let readers unlock offers like discounted prices on app subscriptions or free access to an app for a limited period. ...
- Apple Security Chief Accused Of Bribing Sheriff's Officers With iPads
Around the Net in Search Marketing, Laurie Sullivan - Monday, November 23, 2020
The grand jury in Santa Clara, California, indicted Apple chief security officer Thomas Moyer for offering to donate 200 iPads to the Santa Clara Sheriff's Office in exchange for four concealed carry permi ...
- Apple Confirms Plans To Roll Out Anti-Tracking Feature Next Year
PolicyBlog, Wendy Davis - Thursday, November 19, 2020
Despite pushback from the ad industry, Apple plans to move forward early next year with new privacy settings that will require app developers to obtain users' consent before tracking f ...
- Apple's Change To App Store Fees Should Help Smaller Publishers
Publishing Insider, Rob Williams - Friday, November 20, 2020
On Jan. 1, the company will cut the commission it charges from 30% to 15% for any business that makes no more than $1 million through the App Store. ...
- Apple To Pay $113 Million To Resolve Throttling Probe
Digital News Daily, Wendy Davis - Wednesday, November 18, 2020
Apple has agreed to pay $113 million to resolve a probe by state attorneys general into allegations that it slowed down older iPhones to prevent their batteries from draining t ...
- Judge Sides Against Apple In 'Faceprint' Battle
Digital News Daily, Wendy Davis - Wednesday, November 18, 2020
Illinois consumers can proceed with a lawsuit alleging that Apple's Photos app violates an Illinois biometric privacy law ...
- Apple Begins 2021 With 2 Major Changes That Advertisers, Developers Need To Know
Inside Performance, Laurie Sullivan - Wednesday, November 18, 2020
One change is part of an App Store Small Business Program. Apple's IDFA identifier will have a major impact on advertisers and publishers. ...
- Apple Hit With Privacy Complaints In Germany And Spain
Digital News Daily, Wendy Davis - Monday, November 16, 2020
A privacy group led by prominent activist Max Schrems has filed complaints against Apple in Germany and Spain, for allegedly enabling app developers to track iPhone users for ad purpo ...
- Marketers Mostly Clueless About Apple IDFA Changes
Inside Performance, Laurie Sullivan - Tuesday, November 17, 2020
Some 73% of marketers expect a negative impact of IDFA changes on their campaigns and apps, losing about half of identifiers under Apple's opt-in protocol. Targeting, measurement and attribution wi ...
