- Working Around The Email Open Rate In The Wake Of Apple's MPP
Around the Net in Email, Ray Schultz - Tuesday, October 19, 2021
The long-term impact of Apple’s MPP is not yet clear, but it is likely to wean marketers away from instant email feedback and towards metrics such as clicks and conversion ...
- Judge Sides With Amazon In Battle Over 'Buy' Button
Digital News Daily, Wendy Davis - Monday, October 18, 2021
Federal judge dismissed allegations the company dupes consumers by claiming to sell online videos, but retaining right to revoke access to the material. ...
- Brands Begin Using 'Incrementality Experiments' To Fill Facebook Measurement Gaps
Digital News Daily, Colin Kirkland - Tuesday, October 19, 2021
A new method using "incrementality" experiments is showing promise, and could shift some power from Facebook back to brands and agencies using it. ...
- Apple iOS Drives $3B In Consumer Spend On YouTube
Search & Performance Marketing Daily, Laurie Sullivan - Monday, October 18, 2021
YouTube surpassed $3 billion in consumer spend from various paid membership channels and premium subscriptions worldwide as of Oct. 17, 2021, driven entirely by Apple iOS, according to data fr ...
- Scanning Phones For Illegal Images 'Tears At The Heart Of Privacy,' Experts Warn
Digital News Daily, Wendy Davis - Friday, October 15, 2021
Prominent security experts issue a new warning against any attempt to combat crime by engaging in "bulk surveillance" of iPhones and other devices. ...
- Infiniti Offers Free Apple CarPlay Upgrade
Marketing Daily, Tanya Gazdik - Tuesday, October 12, 2021
More than 80% of luxury vehicle owners use Apple products, per Infiniti. ...
- How Email Marketers Can Survive Apple's MPP
Around the Net in Email, Ray Schultz - Monday, October 11, 2021
Email marketers are troubled by Apple’s Mail Privacy Protection which eliminates the ability to track email open rates. Here is an overview on MPP and possible workarounds—like tracking click throughs.&nbs ...
- Why The Weather Company Is Rethinking Subscriptions Tied To Artificial Intelligence
Data & Programmatic Insider, Laurie Sullivan - Monday, October 11, 2021
The Weather Company is relying on artificial intelligence to augment the data lost from Apple's App Tracking Transparency framework. Here's how. ...
- Apple Asks Judge To Stay Injunction Requiring App Store Changes
Digital News Daily, Wendy Davis - Sunday, October 10, 2021
Apple on Friday appealed a federal judge's decision that app store policies violate a California unfair competition law. ...
- Apple Gets A Bite: MPP Receives A 20% Adoption Rate By Consumers To Date
Email Insider, Ray Schultz - Wednesday, October 6, 2021
Some observers expected bigger numbers -- but they are big enough, Validity notes in the report. ...
- Apple Delivers The Sauce: Content Is Being Prefetched On iOS15
Email Insider, Ray Schultz - Monday, October 4, 2021
Apple's MPP prevents the use of opens as a metric, but brands can study clicks and extrapolate from that, Movable Ink reports. ...
- Mail Privacy Protection Kaboom! Apple Is Already Proxying 10% Of All Opens
Email Insider, Ray Schultz - Friday, October 1, 2021
SparkPost reports a steady uptick from the MPP launch date. Proxied opens happen "because Apple is making them via the MPP process," SparkPost Director of Brand and Content April Mull ...
- FTC Chief Aims To Take On 'Most Significant Actors'
Digital News Daily, Wendy Davis - Friday, September 24, 2021
FTC Chair Lina Khan suggested this week that she plans to devote more resources to the "root causes" of unlawful activity than to prosecuting small-time violators on a whack-a-mole ba ...
- Apple TV+ Has Under 20M Subs In North America, Company Tells Production Union
Digital News Daily, Karlene Lukovitz - Monday, September 27, 2021
Under current contract with the main production workers' union, streamers with under 20 million subscribers can pay workers lower rates. ...
- The Good News About Apple's Mail Privacy Protection: The End Of The Open
Around the Net in Email, Ray Schultz - Thursday, September 23, 2021
Email senders are worried about the impact of “Pixelgeddon” – Apple’s Mail Privacy Protection — the change that nullifies opens by Apple Mail users as a metric. But it is ...
- Alaska Airlines Deploys New Opt-In Service From Airship
Email Marketing Daily, Ray Schultz - Thursday, September 23, 2021
The new service helps marketers drive and automate opt-ins on mobile after Apple's rollout of iOS !5 and Android 12 and the Mail Privacy Protection (MPP) on Monday. ...
- What Happened To Voice Search?
Inside Performance, Laurie Sullivan - Thursday, September 23, 2021
Only 18% of voice-search users surveyed search for products or services -- sharply down from just a few years ago, according to The Manifest. Experts at OC&C Strategy Consultants ...
- Facebook iOS Fallout: Underreported Conversions, Lower Advertiser ROI, Increased Ad Loads
MediaDailyNews, Joe Mandese - Wednesday, September 22, 2021
Facebook today acknowledged that the performance of its ads has suffered as Apple has rolled out new privacy controls for iOS users, and it could be poised to get ev ...
- Apple iOS 15 Gets Mobile Cashback Rewards Custom-Label Extension For Merchants
Search & Performance Marketing Daily, Laurie Sullivan - Tuesday, September 21, 2021
The Apple iOS extension can be customized from Wildfire and helps merchants initiate a cashback and rewards program, so consumers can earn perks similar to Bing, Rakuten, and others. It ...
- Apple TV+ Crams 36 Apple Product Placements Into 29 Minutes Of 'Ted Lasso'
Video Insider, Karlene Lukovitz - Tuesday, September 21, 2021
There were 700-plus Apple product shots across 74 episodes of various Apple TV+ shows, not including audio and plot-connection product placements, according to a "Wall Street Journal" analysis. ...
- Netflix Dominates Emmys For 1st Time, With 44 Wins; HBO Follows With 19
Digital News Daily, Karlene Lukovitz - Monday, September 20, 2021
Netflix's "The Crown" and "The Queen's Gambit" each won 11 honors."Mare of Eastown" and "Hacks" were big winners for HBO/HBO Max. ...
- The Worm In The Apple: Mail Privacy Protection Takes Effect
Email Marketing Daily, Ray Schultz - Monday, September 20, 2021
Validity is introducing measurement enhancements to help brands cope with the change. What will the impact be on BIMI? ...
- Apple's 'Hollywood In Your Pocket' Pitch For iPhone 13 Pro
MAD, Todd Wasserman - Friday, September 17, 2021
The first ad for the new phone, from TBWA\Media Arts Lab, shows tense, high-action scenes being shot with the device. ...
- No Big Surprises: Amazon, Apple, Netflix Dominate Loyalty Rankings
Marketing Daily, Sarah Mahoney - Monday, September 20, 2021
What IS surprising: how few brands made their debut in the Brand Keys Loyalty Leader List this year -- the fewest newbies in over a decade. ...
- Apple's iOS15 And Hide My Email Feature Will Be Out On Monday
Around the Net in Email, Ray Schultz - Friday, September 17, 2021
Apple’s iOS15 will be released on Monday, and it will include the feature called Hide My Email. CNET explains how consumers can use this tool, which email marketers have fear ...
- 'It's A Huge Deal': Cannabis Ad Platform Co-Founder On Apple's App Reversal
CPG FYI, Steve Ellwanger - Friday, September 17, 2021
In June, Apple changed its policy of banning apps that facilitated the sale of cannabis and other controlled substances. ...
- Apple TV+ Ups TV Marketing, Content Spend Should Follow
TV Watch, Wayne Friedman - Thursday, September 16, 2021
Apple TV+ is spending to promote its service, but to stay competitive, it must significantly ramp up the content side of the business. ...
- Apple Must Allow Developers To Point Consumers To Outside Payment Options
Digital News Daily, Wendy Davis - Friday, September 10, 2021
A federal judge on Friday ordered Apple to allow developers to direct app users to payment options outside Apple's platform. ...
- Good Apple, Bad Apple: What The Looming Privacy Changes Mean To Email Senders
Email Insider, Ray Schultz - Monday, September 13, 2021
Litmus CMO Melissa Sargeant discusses the end of the open rate as a metric, at least on Apple Mail, and how marketers should be preparing for it. ...
- Apple Closes Flaws That Could Open Devices To Pegasus Spyware: Reports
Email Marketing Daily, Ray Schultz - Monday, September 13, 2021
The company recommends its security updates for all users. The NSO Group is reportedly behind the spyware. ...
