- Apple TV App Comes To Sony Smart TVs
Digital News Daily, Karlene Lukovitz - Thursday, October 15, 2020
The Apple TV app was already available on Apple devices, Amazon Fire TV, Roku, and LG, Samsung and Vizio TVs. ...
- The Next Big Mobile Media Battle Will Be Inside The Home
Mobile Insider, Joe Mandese - Thursday, October 15, 2020
Almost no medium is more associated with reaching people outside their homes than mobile, but that may change soon. ...
- AppsFlyer Introduces Performance Index For In-App Purchases
Search & Performance Marketing Daily, Laurie Sullivan - Wednesday, October 14, 2020
The company for the first time has created an Index with statistically significant results, based on the share of paying users' metric, also known as install-to-purchase conversion rate, since most ...
- Apple iPhone 12 Gets A Faster Chip, 5G
Search & Performance Marketing Daily, Laurie Sullivan - Tuesday, October 13, 2020
Advertisers got a boost with the announcement of the iPhone 12, which Apple said supports 5G. Higher network speeds will enable advertisers to do more with visuals and graphics. ...
- Tech World Awaits Apple's First 5G Phone, Even If Service Can't Fulfill Promise Yet
Marketing Daily, P.J. Bednarski - Monday, October 12, 2020
The Apple invitation to its unveiling cleverly beckons "Hi, Speed" -- so that's the marketing hook. ...
- Apple Unleashes 5G
Media Insider, Steven Rosenbaum - Monday, October 12, 2020
The thing about Apple that you have to remember is that it never has to be first -- it's a "a fast follower." ...
- Google Chrome A Focus As Feds Eye Breakup Of Tech Giant's Businesses
Search & Performance Marketing Daily, Laurie Sullivan - Sunday, October 11, 2020
Google Chrome has been targeted by federal and state prosecutors for alleged antitrust violations, as they look at Google's ad, search and mapping businesses. Prosecutors could force Google to sell ...
- Apple TV+ Extends Free-Year Trial For Three Months
Digital News Daily, Karlene Lukovitz - Friday, October 9, 2020
Consumers who got a year's free trial of the $4.99-per-month SVOD when it launched last November because they purchased an Apple device were about to start seeing their freebie expire. ...
- Watchdogs Urge Apple To Implement Anti-Tracking Feature Immediately
Digital News Daily, Wendy Davis - Wednesday, October 7, 2020
"As Apple knows well, the widespread practice of tracking technology users' online activity without their informed consent violates the fundamental human right to privacy," Amnesty International, the Electronic Frontier Foundation, ...
- Amazon, Apple Could See Long-Term Gains, Become Bigger Rivals To Netflix
Television News Daily, Wayne Friedman - Wednesday, October 7, 2020
Amazon and Apple could gain ground on industry leader Netflix, according to one analyst, due to their staying power. "SVOD and given OTT products are not their core business [and] ...
- Facebook, Amazon, Alphabet, Apple Have Monopoly Power, Democrats Recommend Changes
Search & Performance Marketing Daily, Laurie Sullivan - Tuesday, October 6, 2020
The House Judiciary subcommittee on antitrust released its findings and recommendations Tuesday on how to readjust and reform laws for the digital age, after a 16-month investigation into competitive practices ...
- Apple Gives Publishers Another Reason To Go Cookie-Less
Publishing Insider, Rob Williams - Wednesday, September 23, 2020
The latest version of the software that runs iPhones could hurt digital advertising rates for publishers, ...
- Apple Unveils 'Apple One' Services Subscription Bundles; Spotify Calls Foul (Again)
Digital News Daily, Karlene Lukovitz - Wednesday, September 16, 2020
The long-expected bundles of services are a major strategic move for Apple designed to bring in a predictable, consistent revenue stream and keep consumers in the Apple fold by making ...
- Apple Not Talking About Identifier for Advertisers At Its Streaming Event
Search & Performance Marketing Daily, Laurie Sullivan - Tuesday, September 15, 2020
The challenges faced by marketers over the Identifier For Advertisers is something Apple didn't talk about during its live-streamed event Tuesday touting its new line, Watch Series 6. ...
- Ad Industry Seeks Meeting With Apple Over Privacy
Digital News Daily, Wendy Davis - Monday, September 14, 2020
"Without immediate engagement in a cross-industry dialogue, we believe the proposed changes could have a negative impact on both consumers and businesses," ad industry groups say in an open letter ...
- Former Apple Engineer Debuts New Gmail Client In Beta
Around the Net in Email, Ray Schultz - Thursday, September 10, 2020
Neil Jhaveri, a former Apple engineer, has unveiled a new Gmail client for macOS. The app, Mimestream, is now available in beta. Jhaveri had worked on Apple's default
Mail app. ...
- Apple Unveils 'Offer Codes' For In-App Subscriptions, But Will Publishers Use Them?
Publishing Insider, Rob Williams - Wednesday, September 9, 2020
The codes are a sequence of digits that readers use to unlock offers, such as discounted prices on app subscriptions or free access to an app for limited period. ...
- DoubleVerify's Custom Contextual Targeting Moves Into Beta
Search & Performance Marketing Daily, Laurie Sullivan - Friday, September 4, 2020
Recent measures taken by Google Chrome and Apple Safari browsers prompted DoubleVerify to launch a contextual targeting solution that advertisers can run in campaigns. ...
- Apple Delays Debut Of Anti-Tracking Tool Until Early Next Year
Search & Performance Marketing Daily, Laurie Sullivan - Friday, September 4, 2020
Apple's decision to delay the debut of its anti-tracking feature in the next operating system should be interpreted as forgoing its plans. ...
- Italy's Competition Authority Opens Probe Into Google, Apple, Dropbox Cloud Services
Search & Performance Marketing Daily, Laurie Sullivan - Monday, September 7, 2020
Italy is the latest country to launch a probe against Google. On Monday its authority on monopolies and trade practices also announced an investigation into Apple and Dropbox based on ...
- Apple Delays Anti-Tracking Move As It Touts Privacy In New iPhone Ad
PolicyBlog, Wendy Davis - Thursday, September 3, 2020
Apple said Thursday it will delay rolling out a setting that would have prevented app developers from tracking iPhone users without their explicit consent. ...
- Apple Passes Digital, Value-Added Tax Increases On To Developers
Search & Performance Marketing Daily, Laurie Sullivan - Thursday, September 3, 2020
Apple has announced it will raise charges for developers selling on the local App Stores in a variety of countries to pay for the upcoming taxes and increase in foreign ...
- TikTok Breeds Ad Scams, Pyramid Schemes, Fraudulent Celebrity Endorsements, Study Shows
Search & Performance Marketing Daily, Laurie Sullivan - Thursday, September 3, 2020
TikTok's #ForYou page has become a haven for scammers selling fake mobile applications, diet pills, drop-shipped goods, fake gift cards and more, according to data released Thursday. ...
- Apple To Delay iOS Change For IDFA Tracking
Around the Net in Search Marketing, Laurie Sullivan - Thursday, September 3, 2020
Apple plans to delay the enforcement of a change to its next mobile operating system, iOS 14, that will upend how ads are targeted on iPhones and iPads. The next ...
- Apple's Expanded Promotions For Digital Newsstand Is Welcome
Publishing Insider, Rob Williams - Thursday, September 3, 2020
The radio spot touted several features of Apple News+, including a service that streams audio versions of magazine and newspaper stories read by professional voice actors. ...
- Merkle: How Much Loyalty Customers Have Depends On Several Factors
Search & Performance Marketing Daily, Laurie Sullivan - Wednesday, September 2, 2020
Apple last week enabled a rating system that enables users to recommend a place and leave a star rating. At this early stage, the rating system is only visible for ...
- SEMRush Study Finds Only 1% Overlap In Answers To Same Voice Queries
Around the Net in Search Marketing, Laurie Sullivan - Tuesday, September 1, 2020
Interesting findings from SEMRush's latest voice research found Google Assistant, Siri, and Alexa take comparable market share though algorithms are "drastically" different. The average answer length for all three is ...
- Apple Rejects Facebook App Update
Digital News Daily, Gavin O'Malley - Friday, August 28, 2020
The update would have clearly laid out Apple's policy of taking a 30% cut of in-app purchases from a new online events feature, Facebook says. ...
- Apple's Changes To IPhone Tracking Won't Doom Publishers
Publishing Insider, Rob Williams - Monday, August 31, 2020
Publishers still have an opportunity to emphasize their strengths in contextual targeting and developing audience profiles with first-party data. ...
- Facebook: Advertising To Be 'Severely Impacted' By Apple's iOS 14 Privacy Updates
Mobile Insider, Gavin O'Malley - Wednesday, August 26, 2020
Facebook -- saying its tests of Apple's new requirements for data collection warnings and sharing opt-ins will slash publishers' Audience Network revenue by 50% or more -- is declaring that ...
