- Four Seasons Aggressive SEM Campaign Pays Off
The MediaPost Cases, Lisa Singer - Friday, April 9, 2021
How does a global brand like the Four Seasons Hotel & Resorts oversee media buys for 100+ properties, yet still manage to increase website bookings, boost revenue, and drive incrementali ...
- Jumpshot Vet Eli Goodman Cofounds Datos, Challenge Is Sourcing New Data Sets
Search & Performance Marketing Daily, Laurie Sullivan - Wednesday, February 3, 2021
Datos' main data solutions are being used by a select group of global companies to provide search, retail, video, and consumer journey intelligence. ...
- Google Starting To Meet Consumer Demand For Organic Search
Search & Performance Marketing Daily, Laurie Sullivan - Tuesday, January 26, 2021
"We've now seen a few quarters straight where organic click traffic rose, between 20% and 30%, year-on-year," said Matthew Mierzejewski, SVP of Merkle's Search and Performance Marketing Lab. "I thi ...
- CHEQ Warns Of Bots Skewing Ecommerce Metrics As Ad Fraud Increases
Search & Performance Marketing Daily, Laurie Sullivan - Monday, December 28, 2020
CHEQ analyzed the pay-per-click ad-fraud effects of 30 ecommerce companies spending $500,000 monthly or more bringing in new online shoppers in 2020. Here's what they found. ...
- Searchmetrics Appoints Global CMO, Identifying Shift In Company Direction
Search & Performance Marketing Daily, Laurie Sullivan - Monday, January 13, 2020
Doug Bell is helping to lead Searchmetrics into machine learning and deep learning, to create data libraries and gear up for international growth. ...
- Paid Search Association Created By Experts To Focus On Industry
Search & Performance Marketing Daily, Laurie Sullivan - Thursday, October 17, 2019
A group of industry veterans have joined to create The Paid Search Association, a nonprofit focused on serving the paid-search ad industry. ...
- Study Finds CMOs Overlook Search Opportunities To Drive Growth
Inside Performance, Laurie Sullivan - Thursday, September 19, 2019
Some of the missed opportunities include the role SEM plays in partner and affiliate management. Less than 40% of marketers surveyed agree that paid search can play a strategic ro ...
- Avocados From Mexico Wins Super Bowl With 5 Pillars
The MediaPost Cases, Nina Lentini - Tuesday, September 17, 2019
YouGov reported that of all Super Bowl campaigns, Avocados from Mexico was the only the top advertiser that drove purchase consideration one month after the Big Game -- for thr ...
- Finance Search Market Data Uncovers Hidden Outperformers
Inside Performance, Laurie Sullivan - Thursday, August 1, 2019
About 41% of marketing executives have never tracked how their competitors perform in paid search, yet they rank their own performance above average compared to their competition. ...
- Thousands Of Amazon Employees Ask Jeff Bezos To Take Action On Climate Change
Digital News Daily, Laurie Sullivan - Wednesday, April 10, 2019
About 3,500 Amazon employees signed the petition asking CEO Jeff Bezos to end the company's relationships with oil and gas providers. ...
- Marketers Get Another Self-Service Ad Platform For Google, Bing, Facebook, Instagram
Search & Performance Marketing Daily, Laurie Sullivan - Thursday, March 14, 2019
The platform enables marketers to run search engine marketing campaigns from one platform, and the company also plans support for Amazon, Pinterest, Shopping and Snap later this year. ...
- Report Finds Industry Salaries Well Into Six Figures
Search & Performance Marketing Daily, Laurie Sullivan - Wednesday, March 6, 2019
Mondo, a staffing agency specializing in tech and digital marketing talent, on Wednesday released results from its annual salary survey showing the diversity of take-home pay scales across the indus ...
- Elite SEM CEO Zach Morrison Readies Agency To Take Next Step
Inside Performance, Laurie Sullivan - Friday, January 18, 2019
Morrison's move to CEO means Elite SEM will "reinvent the meaning of 'president' at the company." He believes the company could have many presidents as it continues to expand beyo ...
- Search Tops Digital Media Buys For Large Local Advertisers
Inside Performance, Laurie Sullivan - Monday, December 17, 2018
Search engine marketing ranked No. 7 on the entire list, but first in terms of the top digital media that big local advertisers buy. In fact, they spend on avera ...
- Search Advertising, Marketing Slowly Moves In-House, Per ANA Study
Search & Performance Marketing Daily, Laurie Sullivan - Monday, October 15, 2018
Search engine marketing came in at No. 2 in an ANA survey, with 30% saying they handle the media planning or buying services in-house -- up from 27% in 2 ...
- Elite SEM's Acquisition Of Email Aptitude Creates Full-Service Agency
Search & Performance Marketing Daily, Laurie Sullivan - Wednesday, June 13, 2018
Forest Bronzan, founding CEO, Email Aptitude, will become evp-CRM/email marketing, Elite SEM and take the lead in voice, push and chat in a move that turns Elite SEM into ...
- Search Shows Real Estate Sales Rising, Along With Vacant Land Purchases
Inside Performance, Laurie Sullivan - Wednesday, March 7, 2018
In data released this week, Hitwise shows that nearly every major purchase now begins with a web search to research products, reviews, destinations, and prices. ...
- More Proof Advertisers Investing Less In Desktop
Digital News Daily, Laurie Sullivan - Thursday, September 14, 2017
Every third advertiser belongs to the Internet and Telecom industry, based on 2 billion impressions of 2,000 major advertisers on the Google Display Network in the five categories analyzed, accordi ...
- Amazon, Walmart Give A Lift To Marketers Optimizing For Non-Branded Search Terms
Inside Performance, Laurie Sullivan - Thursday, August 24, 2017
Brand marketers who understand how consumers search for their products on marketplaces gain a competitive advantage in using and optimizing campaigns based on non-branded search terms. ...
- Consumer Behavior Influences Search Ranking Position
Search & Performance Marketing Daily, Laurie Sullivan - Wednesday, June 14, 2017
User behavior signals, such as time on site, pages per session and bounce rate, indicate the authority of a Web site and influence its rankings. The higher a page's positio ...
- Google Estimates More Than 130 Trillion Web Pages
Search & Performance Marketing Daily, Laurie Sullivan - Monday, November 14, 2016
Search marketers are up against some difficult times as they try to optimize content and catch the eye of consumers querying just about everything from hotel reservations to local restauran ...
- LoveBook: Organic + Paid Search = 28% Increase In Site Traffic
SearchBlog, Laurie Sullivan - Tuesday, November 15, 2016
Chris Sonjeow, co-founder and CMO of LoveBook, said the company has seen a 57% increase in return on investment in the most recent year compared with a year ago, worki ...
- Put A Little Bing In Your Buy
Search & Performance Marketing Daily, Patrick Hayden - Wednesday, November 9, 2016
For obvious reasons, Google is the first name in search. It has the largest audience, the widest portfolio of ad formats and tools, and a name synonymous with searching ("Goog ...
- Google Focuses On Mobile-First Indexing, Adds News Fact-Check Tag
Search & Performance Marketing Daily, Laurie Sullivan - Friday, October 14, 2016
Google's shift toward mobile-first indexing, which the company hinted at last year, will finally come to fruition. Now the company will index mobile content first and desktop second, making t ...
- Google Sues Search Engine Marketing Firm For False Advertising
Daily Online Examiner, Wendy Davis - Thursday, September 17, 2015
Google has sued the search engine marketing and optimization company Local Lighthouse for allegedly misrepresenting to customers that it is affiliated with Google. ...
- Google Search Serving Up 'Popular Times'
Around the Net in Search Marketing, Laurie Sullivan - Tuesday, July 28, 2015
Google Search now helps searchers determine the best time to visit a nearby business. After performing a search for a business on Google, click the title to see details su ...
- SEMs, Don't Get Left Behind!
Inside Performance, David Rodnitzky - Monday, March 2, 2015
SEM superstars are in great demand these days, and likely will continue to be for several years to come. That said, tying your horse to SEM exclusively is a dangero ...
- Unilever Selects Omnicom's PHD, Resolution Media For Global Search Duties
MAD, Steve McClellan - Thursday, January 29, 2015
The consumer goods giant conducted a separate review for SEO and SEM efforts across its global footprint, which it wrapped just prior to confirming that it was also conducting ...
- Digital Media M&A Predicted To Pick Up Steam In 2015
Online Media Daily, Laurie Sullivan - Friday, January 2, 2015
Merger & acquisition deal values in digital media, information & technology rose 48% in 2014 compared with 2013. The aggregate total value of announced M&A deals rose to $224 billi ...
- Five SEM Lessons From The Top 10 Searches Of 2014
Inside Performance, Aaron Goldman - Wednesday, December 17, 2014
Google just released its "Year In Search" review that looks at the most popular keyword queries for 2014. As always, the top charts provide good insight into what captured o ...
