- Search Marketing Salaries: What Are You Worth?
Around the Net in Search Marketing, Laurie Sullivan - Sunday, February 27, 2011
Anna Maria Virzi points to a study from Crandall Associates that suggests search marketing salaries are on the rise. According to the study, the average salary for SEO specialist ro ...
- Search And Social, Road Warriors
SearchBlog, Laurie Sullivan - Tuesday, February 22, 2011
What if Google Search became the social network rather than a portal on the Web like Facebook or Twitter? I wrote and published that sentence in the August 2010 editi ...
- Chevrolet Wins MVP In SEM Game
Around the Net In Brand Marketing, Karl Greenberg - Wednesday, February 9, 2011
Dave Ragals, VP, client services, SearchIgnite, writes that paid search is a good way to measure advertising effectiveness, particularly for big-spend events like the Super Bowl. "The smart advertisers p ...
- SEM Agency Snags Media Guru Paul Benjou As CEO
Online Media Daily, Laurie Sullivan - Tuesday, February 1, 2011
SEMplest appointed digital media expert Paul Benjou as chief executive officer earlier this week to run the search engine marketing agency expected to officially launch later this year. The compan ...
- A Few Internet Marketing Predictions for 2011
Data and Targeting Insider, Laurie Sullivan - Wednesday, December 22, 2010
Internet marketing will be regulated by 2015, and there will be more than $250 billion in Internet marketing spending worldwide. Those are a few of the predictions I received ...
- Integrating Search With Social Media
SearchBlog, Laurie Sullivan - Wednesday, November 24, 2010
Social media will change the search landscape in 2011. I'll delve into the forecast further in an article in the December issue of OMMA magazine. The topic also became t ...
- Mint.com's StumbleUpon Social Strategy Trumps Search Marketing
Online Media Daily, Laurie Sullivan - Sunday, November 21, 2010
StumbleUpon released an Android app recently. One of the most popular tools has become the app discovery feature where a site visitor picks a few categories to find apps. Mo ...
- Google Search Reveals Hot Holiday Trends
Online Media Daily, Laurie Sullivan - Thursday, November 11, 2010
Google released preliminary 2010 holiday shopping search trends Thursday. The Mountain View, Calif. tech company continues to work with OTX, a research company, to examine consumer purchase trends for t ...
- SEM Tips For B2Bs
Around the Net in Search Marketing, Laurie Sullivan - Thursday, October 21, 2010
Lindsey summarizes a panel attended at at Search Engine Strategies conference in Chicago focusing on search marketing tips for B2Bs. A couple of key takeaways form the panel: 84% ...
- Caucasians Rank Behind Other Ethnic Segments in Digital-Savvy
Research Brief, Jack Loechner - Thursday, October 7, 2010
According to BIGresearch, 86.2% of Americans regularly surf the Internet in a given week, but differ greatly among ethnic segments. Compared to Caucasians, minority groups are more likely to su ...
- Ten Tips For Making This Holiday Your Most Profitable Ever
Inside Performance, Aaron Goldman - Wednesday, October 6, 2010
Tis the season for columnists to begin reminding everyone that the holidays are around the corner, and the time to prepare is now. While I certainly can't call "First!," I ...
- Meet Search Marketing WebVisible's Ron Burr
SearchBlog, Laurie Sullivan - Tuesday, October 5, 2010
On Saturday I reported WebVisible co-founder Kirsten Mangers had stepped down, after a little birdie spilled the seeds. An announcement on Monday confirmed the news, along with the appointment ...
- Five Steps To SEM Paradise
Inside Performance, Akin Arikan - Monday, October 4, 2010
All marketers know the challenge of keeping up with a dynamic, evolving and growing industry can be daunting. Fortunately, modern technology can make this process simpler by helping you bett ...
- Criteo Brings AdWords-Like CPC Bidding To Display Retargeting
Online Media Daily, Laurie Sullivan - Tuesday, September 21, 2010
Criteo plans to roll out Tuesday a self-service cost-per-click (CPC) bidding platform that lets advertisers place bids on display retargeting campaigns and see changes and optimize campaigns in real-time. Whi ...
- A Closer Look At Google Instant
Around the Net In Online Marketing, Gavin O'Malley - Tuesday, September 14, 2010
Last week, Google debuted its Instant search feature, which dynamically refreshes search results (within the search box itself) as users enter search terms. (Did we mention this has to ...
- SEM.com Goes On Auction Block
Online Media Daily, Laurie Sullivan - Thursday, September 9, 2010
The abbreviation for the search engine marketing domain name goes up for auction later this month. SEM.com LLC will put SEM.com up for sale. ...
- Google Distances Itself From Yelp Reviews
Around the Net In Online Marketing, Gavin O'Malley - Thursday, August 26, 2010
Until further notice, don't expect to find Yelp in the "reviews" section of Google Places. Citing a company spokesperson,
TechCrunch reports: "Google has changed the classification of Yelp's reviews ...
- Search Engine Marketing Mid-Year Check-in
SearchBlog, Laurie Sullivan - Wednesday, August 25, 2010
Small-and-medium size businesses rely more on search engine marketing these days, despite complaints by some advertisers that keyword prices for pay-per-click (PPC) advertising continue to rise. Without formally surveying compani ...
- Yield And BlueGlass Enter World Of Value-Added Services
Online Media Daily, Laurie Sullivan - Wednesday, August 18, 2010
Make it easy for businesses to invest in search engine marketing campaigns. That's the thinking behind two free self-service platforms released Tuesday. Yield Software introduced Yield Web Marketing Suite Lit ...
- Yahoo Updates Microsoft Transition
Around the Net in Search Marketing, Laurie Sullivan -
Yahoo provides some things for marketers to think about, as companies start to transition Yahoo Search Marketing accounts to the Microsoft Advertising adCenter platform. Some highlights include adCenter account creatio ...
- How Paid Search Bid Data Tells The Story
SearchBlog, Laurie Sullivan - Friday, July 30, 2010
Paid search bid optimization still confuses some marketers, but there is seemingly no end to experts out there offering help. Optimization methods depend on campaign objectives, budget, data constraints, mark ...
- The Forefront Of SEM And Display Integration
SearchBlog, Laurie Sullivan - Monday, July 26, 2010
Integrating search-engine marketing (SEM) data with display advertising campaigns is becoming more important, and Yahoo's Right Media could sit at the forefront of that transition. The company built a n ...
- More Than You Ever Wanted To Know About MicroHoo
SearchBlog, Laurie Sullivan - Tuesday, July 20, 2010
Daily readers of this space probably already know to expect an detailed update on Microsoft's and Yahoo's search alliance. Betty Stooksberry, senior director of the search alliance at Yahoo, r ...
- Google, A Matter Of Semantics
SearchBlog, Laurie Sullivan - Monday, July 19, 2010
Google not only concentrates on holding on to search market share gains, but share of mind, as well. On Friday, as reports of Apple's Steve Jobs press conference on t ...
- Google Search Still Bringing In The Bucks
Online Media Daily, Laurie Sullivan - Thursday, July 15, 2010
Google reported revenue gains Thursday, along with deals that helped them get there. During the quarter, Omnicom Media Group made a commitment to Google to increase spending on display a ...
- Customers Getting Comfy With Targeting
Data and Targeting Insider, Laurie Sullivan - Wednesday, July 14, 2010
Companies have begun to add retargeting to their media ad budget because consumers are becoming more comfortable with targeted ads, says JB Rudelle, chief executive officer and co-founder, Criteo. ...
- Three SEM Trends To Follow
Around the Net in Search Marketing, Laurie Sullivan - Wednesday, June 30, 2010
Finding opportunities to connect with consumers when you have a mile-long list of to-dos isn't always easy, but identifying the trends in advance can lessen the burden. Lee Odden poin ...
- Linguistics Finds Home In Semantic Search, Advertising
SearchBlog, Laurie Sullivan - Tuesday, June 22, 2010
Language moves on. Some of the same words consumers searched on in 2005 can have vastly different meanings when searched on today, or they might not have existed. For exampl ...
- Kenshoo Inks Experian Hitwise Data Deal
Online Media Daily, Laurie Sullivan - Tuesday, June 8, 2010
Search engine marketing and technology firm Kenshoo has signed a deal with Experian Hitwise to integrate data into its platform. The two will offer services in the United States, t ...
- Hearst's iCrossing Deal Opens Door To New Agency Business Model
SearchBlog, Laurie Sullivan - Friday, June 4, 2010
Throw traditional out the window and stop thinking like a creative in a print publication waiting for someone to turn the page. Only those who believe everything you know abo ...
