168 search results for
  • Online Marketing Summer Reading With A Glass Of Wine
    Settling down to relax on a nice sun-drenched beach in Southern California, Catalina Island or Maui might call for a good book. I know you entrepreneurial types. The kind ...
  • 25 Answers From SEO Experts
    For those looking to improve Web site visibility in Google search, Amit Agarwal has tapped the shoulders of Google exerts to answer your SEO questions. He's turned the Q&A in ...
  • Marketers Still Struggle To Match ROI With Campaigns
    No doubt about it: Marketing is the last business unit to automate processes. Technology moved in to streamline and integrate campaigns, but some marketers still stand stiff as statues, caug ...
  • Searching Pays Off More
    According to Internet Retailer's recent search engine marketing survey of 102 web-only retailers, chain retailers, catalogers and consumer brand manufacturers, 28.0% of merchants report more than 25% of their si ...
  • Macy's Presents Self As Tourist Destination
    "We have always had visitor services at these stores, but now have found a new way to talk with tourists by putting them online," says spokesperson Orlando Veras, noting th ...
  • Finding SEM Relevance, One Keyword at a Time
    It boggles the mind, but serious search advertisers use millions of keywords to cast the widest possible net online. The paid search marketing industry thrives on keyword generation. It kee ...
  • How BP Should Use SEM To Keep From Getting Slimed
    Dear BP, I hope you're paying attention to the chatter across the Web about your misstep. Several online marketing experts weighed in with suggestions on how to better manage yo ...
  • 'There Is No Need To Suck This Much'
    With its comparative maturity and quickly evolving landscape, search poses a unique challenge: the need to better integrate while not losing specialization. Similar to social, there are again vast operation ...
  • Analytics Tips For SEM
    Avinash Kaushik exposes the myths about analytics tools. For examples, if you have more than one clickstream tool, you will fail. Not true. "It is perfectly OK to date ...
  • SEM Tools For Tweeters
    Virginia Nussey runs down some of Twitter's most recent changes that marketers may want to consider using. These include Twitter as a hub, real-time optimization, and a tool called @anywher ...
  • SEMPO Report Suggests Measuring ROI Still Challenging
    The North American search engine marketing industry will rise to be a $16.6 billion sector -- up 14% -- in 2010, according to the sixth annual State of Search Engi ...
  • Who Billed The Electric Car? Red Bricks Will For SEM
    San Francisco-based Red Bricks Media has landed the SEM account for CODA Automotive, a Santa Monica-based company that is developing a mass-marketed electric car and battery. The assignment comes ...
  • Hoofing It Through Google Maps
    Scroll down about halfway through this post to find the info marketers need to improve their presence on Google Maps. Don't forget that Google this week announced a bi ...
  • Razorfish Finds Efficiencies Automating Ad Processes
    Agencies looking to grow business need to look for ways to shave time off buying media and other processes to reduce operating costs. Companies ready to rebuild and recover fr ...
  • Citysearch Parent IAC Makes 'Strategic' Investment In OrangeSoda
    Citysearch will disclose Monday a suite of services for online advertising and marketing that give local and small businesses access to CityGrid Complete's network of 100 Web and mobile partner ...
  • Google Brand Advertisers Get New Tools
    Dan Friedman tells us about new tools for brand advertisers for ads running on the Google Content Network. For example, one filters out what Friedman calls below the fold inventor ...
  • Staying One Step Ahead Of Competition
    Michael Gray has focused on "competitive webmastering" for the past few years. He like to start a site in a small-to-medium size niche market and strive to outrank all othe ...
  • Boosting Optimization Without SEO
    Rachel Andersen doesn't suggest stopping all search engine optimization efforts. So she explains how and why paid search and other marketing strategies can complement existing and future campaigns.Optimizing Web sit ...
  • Exploring PPC Campaigns
    It's time to explore alternative PPC marketing opportunities other than Google, Microsoft and Yahoo, Bob tell us. (I agree.) He points to Facebook and LinkedIn as two alternative sites ...
  • SEO Guide Dissects Keywords
    Core term qualifiers, segmenting keywords, and finding the return on investment for keywords are some of the topic Stoney deGeyter explains in this guide to SEO. He also discusses fo ...
  • Display Ads Stimulate Search, Confirms Eyeblaster Study
    Open a browser window and type in a URL. It's simple enough, but more often than not, people rely on search engines to find exactly what they need. And t ...
  • Arnie Kuenn Links In
    Sharing insights on link-building techniques, Arnie Kuenn suggests the amount of time SEO professionals should devote to the task. Kuenn also defines what factors go into quality links, and provid ...
  • 3 Long-Tail Optimization Tips
    Tom Demers fills in the blanks with tips on search ranking algorithms. He tells us effectively targeting long tail keywords is one pivotal aspect of driving large volumes of sear ...
  • Why Microsoft Will Buy Yahoo Search
    Microsoft will acquire Yahoo Search, a thought I've been contemplating since the two companies first announced an alliance last year that would eventually lead Bing through a backdoor API ...
  • Exploring SEM: Linda Bustos
    In a one-on-one interview, George Michie asks Linda Bustos, writer on eCommerce blog GetElastic, several pointed questions. The two talk about a variety of subjects, from the unregulated and t ...
  • How Much Are Domain Names For Campaigns Worth?
    Marketing and advertising agencies looking to strengthen campaigns might pay just about any price for a solid domain name if it means building a better relationship with consumers. ...
  • Tips For PPC And SEO Success
    SEO and PPC are not always a great choice for local businesses, Brian Carter writes, but the reasons these techniques don't work all the time says something about the businesse ...
  • Study: Spending On Email, Social And Search Rising
    Email service provider ExactTarget released a study this week showing marketers plan to boost spending in email, social media and other non-traditional outreach channels this year. Advisory firm Econsultancy conduct ...
  • SEMPO Invites Search Marketers To Take Annual Survey
    The Search Engine Marketing Professional Organization (SEMPO) invites search marketers to participate in its sixth annual "State of Search Engine Marketing" survey. Either in-house or agency search marketing professionals c ...
  • A Blog Where SEOs Can Let It Out
    Are you a frustrated SEO professional with a little rant bottled up inside? David Harry gives you the opportunity to let it all out at seobullshit.com. Harry founded the si ...