- NFL Kickoff Game Reaps 'Double Digit' Ad Gain
Television News Daily, Wayne Friedman - Friday, September 11, 2020
Signaling a strong return for the NFL season, NBC Sports says Thursday night's "NFL Kickoff" game had "double digit" percentage gains in overall ad revenues for the season's first game ...
- Mahomes Will Play In The NFL Season Opener, Star In One Of Its Ads
Mediapsssst, Richard Whitman - Thursday, September 10, 2020
The spot, entitled "Rising Into Something Greater," is inspired by the look of the Academy Award-winning short "Dear Basketball," directed by the late Kobe Bryant. ...
- NFL Rights Fees For TV Networks Could Soar, To See A 57% Hike: Analyst
Television News Daily, Wayne Friedman - Thursday, September 10, 2020
Driven by network tv's growing dependence on NFL programming, rights fees could rise 57% to $8.8 billion, MoffettNathanson estimates, as a new round of multi-year contracts are set to get ...
- Now It's NFL's Turn To Come Back Amid COVID-19 Pandemic
TVBlog, Adam Buckman - Friday, September 11, 2020
TV's biggest attraction comes back in earnest this weekend surrounded by questions. ...
- Hut 1! Sniff 2! Babe Wine Offers Football-Themed Candles, Including 'Jock Strap''
Marketing Daily, P.J. Bednarski - Wednesday, September 9, 2020
Brand aims "to enhance the at-home game day experience through scents that'll make you feel like you're really there." ...
- Nissan, Hyundai Return To Football, Whatever The Season Might Bring
Marketing Daily - Top of the News, Tanya Gazdik - Thursday, September 10, 2020
"College sports is the largest area of Nissan's annual media spend," according to Nissan's Allyson Witherspoon. ...
- Pepsi Highlights NFL Fan Stories
Marketing Daily, Tanya Gazdik - Wednesday, September 2, 2020
"While things may look different this year, fans still share an unapologetic passion for the sport of football," says Pepsi's Todd Kaplan. ...
- Belichick Does His First TV Commercial Work For Subway
MAD, Steve McClellan - Tuesday, September 1, 2020
The ads are part of the food chain's new "Footlong Season" campaign from dentsumcgarrybowen aligned with its new NFL sponsorship. ...
- Progressive Returns With NFL-Themed Creative
Marketing Daily, Tanya Gazdik - Wednesday, September 2, 2020
"Viewers will still enjoy relatable situations off the field regardless of what the NFL season looks like this year," says Progressive CMO Jeff Charney. ...
- Punt, Pass Or Block: What If The Biggest TV Show Of The Year Doesn't Have A Live Audience?
TV Watch, Wayne Friedman - Wednesday, August 19, 2020
In a pandemic, everything changes, including the ads, engagement and half-time show for the Super Bowl. ...
- Good Man Brand Optimizes For ROSI (Return On Social Investment)
Brand Insider, Steve Smith - Friday, August 14, 2020
From its founding in 2016, the company aimed to grow social capital --- and now social impact is a central part of its model. ...
- The XFL Bought By Dwayne Johnson Group For $15M, Avoids Bankruptcy
Television News Daily, Wayne Friedman - Monday, August 3, 2020
The alternative professional football league, which filed bankruptcy proceedings earlier this year, has been bought $15 million by a group led by actor/producer Dwayne Johnson. ...
- Starved For Inspiration? GoDaddy Launches Podcast Series With A Positive Vibe
Search & Performance Marketing Daily, Laurie Sullivan - Tuesday, July 28, 2020
The podcast series features people talking about what it takes to be an underserved entrepreneur and turn a small business idea into reality in the U.S. ...
- BLM: Which Ads Resonate Most With Consumers?
Search & Performance Marketing Daily, Laurie Sullivan - Tuesday, July 28, 2020
Data from Unruly will help marketers better understand the role and impact of race and stereotypes in advertising and consumers' reactions, emotions and sentiment regarding these ads. ...
- Tongal Community Sets Out To Help Washington D.C.'s NFL Team Rebrand
Search & Performance Marketing Daily, Laurie Sullivan - Friday, July 24, 2020
Content creation studio Tongal has launched a search to help rename Washington D.C.'s NFL franchise. When the team could not decide on one, Tongal asked their community of content creators ...
- NOM Names Brian Atwood, Veteran Ad Exec, To CEO
Data & Programmatic Insider, Laurie Sullivan - Monday, July 20, 2020
The amount of risky content served on platforms continues to force some advertisers to defund news. "Brands are afraid of disinformation," said Brian Atwood, newly appointed CEO at NOM, which ...
- More Americans Support BLM, NFL Players Taking A Knee During Anthem
Research Intelligencer, Joe Mandese - Thursday, June 11, 2020
A plurality of Americans -- especially NFL fans -- support more players taking a knee in recognition of the Black Lives Matter movement during NFL games. That's one of the ...
- Sports TV Imagery To Change, Impacted By Off-Field Social Unrest
TV Watch, Wayne Friedman - Thursday, June 11, 2020
Wondering how many more pro sport players will be taking a knee when various leagues start next month? ...
- Another Down Broadcast TV Year: Only 15 Of 133 Shows Improved In 2019-2020
Television News Daily, Wayne Friedman - Friday, June 5, 2020
Two big gainers were top-rated "Sunday Night Football" on NBC and "Thursday Night Football" on Fox. Three scripted entertainment shows also had gains with NBC's Chicago Fire," up 0.3% to ...
- Disney: Sports TV Ad Deal-Making Has Begun, 'Multi-Year' Deals Being Completed
Television News Daily, Wayne Friedman - Friday, June 5, 2020
"The sports marketplace has started to move," says Rita Ferro, president, Disney Advertising Sales. "We are well on our way in terms of multi-year deals that are part of the ...
- Virtual NFL Draft Grows 37% To 15.7 Million Viewers
Television News Daily, Wayne Friedman - Friday, April 24, 2020
Sports-starved NFL fans found refuge in this year's NFL Draft on the first day of the 3-day event. Combined viewership on four TV networks -- ESPN, ABC, NFL Network, and ...
- 3-Day '2020 NFL Draft' Pulls Double-Digit Hikes In Ad Revenue
Television News Daily, Wayne Friedman - Thursday, April 23, 2020
Instead of its typical live event in Las Vegas, this year's effort will be a virtual TV production of nearly 150 different video feeds from about 100 locations around the ...
- NFL Draft Programming Provides Window Into The Health Of TV Sports
TV Watch, Wayne Friedman - Friday, April 24, 2020
The NFL -- perhaps versus other sports -- will probably make a strong attempt to play games with players on the field this season, all being tested regularly, playing in ...
- Linebacker Story Time: Jags Tackle the Crisis
Brand Insider, Steve Smith - Thursday, April 16, 2020
Even this early in the Covid-19 crisis, we have been hearing it again and again from marketers: It's all about the content now. ...
- The Silver Lining: A Reset, Not A Rebuild
MediaDailyNews, Frank Papsadore - Wednesday, April 15, 2020
While some advertisers have panicked during the COVID-19 crisis, most advertisers are modifying and shifting their spend. ...
- The State Of TV Today: Remembrance Of Super Bowls Past
TVBlog, Adam Buckman - Thursday, April 16, 2020
The most conspicuous difference in the TV landscape today during the current pandemic is the lack of live sports. ...
- NFL Delay May Lead 33% Of Cable Subscribers To Cancel
Research Intelligencer, Rob Williams - Monday, April 13, 2020
If the NFL season is postponed, 33% of pay-TV customers said they were "somewhat" or "very" likely to cancel their cable subscription. ...
- After Suspending Its Season, XFL Shuts Operations Completely
Television News Daily, Wayne Friedman - Friday, April 10, 2020
The XFL, moving permanently beyond suspending its initial season, will now shut down completely, according to reports. ...
- Manchester City Searching For New Media Agency
Around the Net In MAD London, Sean Hargrave - Tuesday, March 24, 2020
Manchester City is seeking to replace its media agency PHD Manchester which it split with back in October, "Campaign" reports. ...
- New Football League XFL Stops Its First Season
Television News Daily, Wayne Friedman - Friday, March 20, 2020
The new XFL football league stops after five weeks of games, after launching Feb. 8. Total national TV advertising spending for the league through that period totaled $53.1 million, according ...
