- NFL Wants Crazy-Big Increases In Sports Fees
TV Watch, Wayne Friedman - Wednesday, February 24, 2021
If $5.6 billion in rights fees could -- in theory -- double to $10 billion, can TV networks still make money? ...
- NFL Looking For Massive Hikes In TV Rights Fees
Television News Daily, Wayne Friedman - Monday, February 22, 2021
The NFL wants to double the price tag of the previous TV deals, but one network, ESPN, is pushing back. ...
- CBS' Super Bowl Sinks 9% In Viewing, Streaming Rises 65%
Television News Daily, Wayne Friedman - Tuesday, February 9, 2021
The "Super Bowl LV" game was the lowest-viewed game since 2006, largely due to the lopsided win. ...
- Continuity, Connection Key In Pandemic-Compromised Sports World
Marketing Insider, Jon Last - Tuesday, February 9, 2021
For all the doomsayers in the media, the NFL, in completing its season on time and without any cancellations, has fulfilled a brand promise. ...
- Are Legacy Sports Networks Still As Valuable?
TV Watch, Wayne Friedman - Tuesday, February 9, 2021
Comcast's NBC Sports Network announced recently it would shutter NBCSN, a big 80-million-subscriber cable network. Is that a harbinger of the future? ...
- The COVID-19 Super Bowl: A Big Game Like No Other
TVBlog, Adam Buckman - Wednesday, February 3, 2021
As always, the commercials will be widely noted, seen and talked about. The preference here is: The wackier the better. ...
- CBS Sells Out Super Bowl Ad Time
Television News Daily, Wayne Friedman - Wednesday, January 27, 2021
CBS had initially been pricing 30-second commercials at around $5.6 million, according to media-buying executives. ...
- NFL Championship Games Grow 2% To 5% Vs. 2020
Television News Daily, Wayne Friedman - Tuesday, January 26, 2021
The Tampa Bay-Green Bay game grew 5% to 44.8 million viewers in Nielsen live program-plus-same day ratings versus the year before. ...
- Tums Aims For End-Run Around 'The Big Game'
Marketing Daily - Top of the News, P.J. Bednarski - Friday, January 22, 2021
Tums joins brands that use other ways than buying Super Bowl ads to get their messages across. ...
- NFL Post Season: Lower Viewership Per Game, Higher Ad Revenues
Television News Daily, Wayne Friedman - Wednesday, January 20, 2021
The second round of the four divisional games was down 7% to a Nielsen-measured 30.6 million in the live program-plus-same-day time-shifted metric. ...
- Amazon, Twitch Score Highest Viewing For Streaming NFL Game -- 4.8M 'Average Minute' Viewers: NFL
Television News Daily, Wayne Friedman - Tuesday, December 29, 2020
Saturday's NFL regular-season game posted 4.8 million "average minute" viewers on Amazon Prime Video and Twitch -- the highest ever for a streaming digital NFL game, based on estimated viewe ...
- Pandemic-Plagued NFL Viewing Is Down Vs. 2019
Television News Daily, Wayne Friedman - Thursday, December 24, 2020
One of the biggest losers is NBC's "Sunday Night Football," which dropped a steep 17% to 16.4 million viewers. ...
- Super Bowl 2021: It's Not Just The Game, It's The Total Picture
TV Watch, Wayne Friedman - Monday, December 21, 2020
Reports suggest CBS has yet to totally book all its ad inventory in the game -- now with seven weeks to go. ...
- Amazon Prime Video Trumps National TV With 'Exclusive' For NFL Cards, 49ers Game
Digital News Daily, Karlene Lukovitz - Tuesday, December 1, 2020
The Dec. 26 game won't be on national TV -- although it will be aired on local TV affiliates in the teams' home markets, and be accessible through mobile ...
- NFL's Regular Season Is Down 9% In Nielsen Ratings, Pandemic Issues Cited
Television News Daily, Wayne Friedman - Wednesday, November 25, 2020
Earlier in the season, some Sunday afternoon games were rescheduled to Monday or Tuesday prime-time slots. ...
- Pro Bowl Goes Virtual Via EA Sports Madden NFL 21
Around the Net In Brand Marketing, Tanya Gazdik - Wednesday, November 18, 2020
NFL fans can take heart -- there's still more "football" to come. After the real-life version of football's all-star game was canceled, the Pro Bowl instead will play out ...
- National TV Ad Spending Fell 7% Through September, Sports More Than Double That
Digital News Daily, Karlene Lukovitz - Monday, November 9, 2020
NFL national ad revenue is actually up 8% versus last year's first nine months, but the rest of the sports world has been hard-hit. ...
- NFL Down 8% In Average Game Viewership Due To Sports TV Overload
Television News Daily, Wayne Friedman - Wednesday, November 4, 2020
Analysts and network execs attribute the decline to sports TV competition overload from end-of-the-season NBA playoffs and finals and MLB's World Series. Through 8 weekends, NBC's Sunday Night Football" ...
- Verizon Will Launch 5G NFL Experience -- For Very Select Crowd
Marketing Daily, P.J. Bednarski - Friday, October 30, 2020
The Verizon 5G SuperStadium experience lets fans see up to seven different camera angles on the field, bringing them closer to the on-field action. ...
- New TV Season, Marked By Massive Entertainment Ad Declines, Kicks Off With Fewer New Shows
Television News Daily, Wayne Friedman - Wednesday, October 21, 2020
Total national TV entertainment advertising sank 25% in September to $2 billion -- mostly due to the lack of TV network prime-time programming for the new TV season, according ...
- The Rough-And-Tumble Life Of A New York Giants Fan
Mediapsssst, Richard Whitman - Friday, October 16, 2020
In the pursuit of a cold one, the fan in this Bud Light spot gets stomped on, hit by a bus and tossed in the garbage. It's OK though, he ...
- Amazon Expands NFL Streaming With 2021 Wild Card Game Rights
Digital News Daily, Karlene Lukovitz - Thursday, October 15, 2020
Amazon Prime Video, which already has rights to stream 11 "Thursday Night Football" games, will now also livestream one of two new NFL postseason playoff games. ...
- Two Weeks Of NFL Games Sink 7% In Viewership; Geico, Progressive, AT&T Top Advertisers
Television News Daily, Wayne Friedman - Thursday, September 24, 2020
Two weeks into the NFL season show a 7% decline in the average Nielsen-measured viewing per game across all networks to 15.0 million viewers vs. the same period a ye ...
- NFL Kickoff Game Reaps 'Double Digit' Ad Gain
Television News Daily, Wayne Friedman - Friday, September 11, 2020
Signaling a strong return for the NFL season, NBC Sports says Thursday night's "NFL Kickoff" game had "double digit" percentage gains in overall ad revenues for the season's first ga ...
- Mahomes Will Play In The NFL Season Opener, Star In One Of Its Ads
Mediapsssst, Richard Whitman - Thursday, September 10, 2020
The spot, entitled "Rising Into Something Greater," is inspired by the look of the Academy Award-winning short "Dear Basketball," directed by the late Kobe Bryant. ...
- NFL Rights Fees For TV Networks Could Soar, To See A 57% Hike: Analyst
Television News Daily, Wayne Friedman - Thursday, September 10, 2020
Driven by network tv's growing dependence on NFL programming, rights fees could rise 57% to $8.8 billion, MoffettNathanson estimates, as a new round of multi-year contracts are set to g ...
- Now It's NFL's Turn To Come Back Amid COVID-19 Pandemic
TVBlog, Adam Buckman - Friday, September 11, 2020
TV's biggest attraction comes back in earnest this weekend surrounded by questions. ...
- Hut 1! Sniff 2! Babe Wine Offers Football-Themed Candles, Including 'Jock Strap''
Marketing Daily, P.J. Bednarski - Wednesday, September 9, 2020
Brand aims "to enhance the at-home game day experience through scents that'll make you feel like you're really there." ...
- Nissan, Hyundai Return To Football, Whatever The Season Might Bring
Marketing Daily - Top of the News, Tanya Gazdik - Thursday, September 10, 2020
"College sports is the largest area of Nissan's annual media spend," according to Nissan's Allyson Witherspoon. ...
- Pepsi Highlights NFL Fan Stories
Marketing Daily, Tanya Gazdik - Wednesday, September 2, 2020
"While things may look different this year, fans still share an unapologetic passion for the sport of football," says Pepsi's Todd Kaplan. ...
