- Virtual NFL Draft Grows 37% To 15.7 Million Viewers
Television News Daily, Wayne Friedman - Friday, April 24, 2020
Sports-starved NFL fans found refuge in this year's NFL Draft on the first day of the 3-day event. Combined viewership on four TV networks -- ESPN, ABC, NFL Network, and ...
- 3-Day '2020 NFL Draft' Pulls Double-Digit Hikes In Ad Revenue
Television News Daily, Wayne Friedman - Thursday, April 23, 2020
Instead of its typical live event in Las Vegas, this year's effort will be a virtual TV production of nearly 150 different video feeds from about 100 locations around the ...
- NFL Draft Programming Provides Window Into The Health Of TV Sports
TV Watch, Wayne Friedman - Friday, April 24, 2020
The NFL -- perhaps versus other sports -- will probably make a strong attempt to play games with players on the field this season, all being tested regularly, playing in ...
- Linebacker Story Time: Jags Tackle the Crisis
Brand Insider, Steve Smith - Thursday, April 16, 2020
Even this early in the Covid-19 crisis, we have been hearing it again and again from marketers: It's all about the content now. ...
- The Silver Lining: A Reset, Not A Rebuild
MediaDailyNews, Frank Papsadore - Wednesday, April 15, 2020
While some advertisers have panicked during the COVID-19 crisis, most advertisers are modifying and shifting their spend. ...
- The State Of TV Today: Remembrance Of Super Bowls Past
TVBlog, Adam Buckman - Thursday, April 16, 2020
The most conspicuous difference in the TV landscape today during the current pandemic is the lack of live sports. ...
- NFL Delay May Lead 33% Of Cable Subscribers To Cancel
Research Intelligencer, Rob Williams - Monday, April 13, 2020
If the NFL season is postponed, 33% of pay-TV customers said they were "somewhat" or "very" likely to cancel their cable subscription. ...
- After Suspending Its Season, XFL Shuts Operations Completely
Television News Daily, Wayne Friedman - Friday, April 10, 2020
The XFL, moving permanently beyond suspending its initial season, will now shut down completely, according to reports. ...
- Manchester City Searching For New Media Agency
Around the Net In MAD London, Sean Hargrave - Tuesday, March 24, 2020
Manchester City is seeking to replace its media agency PHD Manchester which it split with back in October, "Campaign" reports. ...
- New Football League XFL Stops Its First Season
Television News Daily, Wayne Friedman - Friday, March 20, 2020
The new XFL football league stops after five weeks of games, after launching Feb. 8. Total national TV advertising spending for the league through that period totaled $53.1 million, according ...
- TV's Top Franchise, The NFL, Is Expanding
Television News Daily, Wayne Friedman - Monday, March 16, 2020
The NFL will add one regular-season game up to 17, from 16 games starting in the 2021 season. ...
- Securing Rights To Broadcast Sports Still Dominates TV
TV Watch, Wayne Friedman - Monday, March 16, 2020
Premium sports means live TV viewing - with a better chance for viewers to consume one's precious and expensively placed TV commercials. ...
- Adidas, EA, Google To Launch A Smart Insole Through Project Jacquard
Digital News Daily, Laurie Sullivan - Friday, March 6, 2020
The creators of the Project Jacquard smart clothing technology plan to launch a device slipped into a shoe insole with the branding Adidas, Electronic Arts FIFA Mobile, and Jacquard by ...
- Dazn Comes Out Punching, Aims To Bid For UK Premier League Football Rights
Around the Net In MAD London, Sean Hargrave - Tuesday, March 3, 2020
Dazn is not known in the UK, yet but the service "The Telegraph" describes as the "Netflix of Sports" has already won the rights to Champion League football games in ...
- Sports Media Brands Record Big Rise In TikTok Followers
Digital News Daily, Gavin O'Malley - Tuesday, February 25, 2020
Between January and February, the average sports media outlet saw its TikTok following swell by about 400,000 users, the analytics firm found, reports Conviva. ...
- Could 'Monday Night Football' Return To ABC?
TV Watch, Wayne Friedman - Tuesday, February 25, 2020
Soon, the NFL will start high-profile -- and to some -- tense negotiations for a new round of multi-year TV-media network deals. ...
- NFL Sponsorship Revenue Exceeds $1.47 Billion
Marketing Daily, Tanya Gazdik - Wednesday, February 19, 2020
The technology category had the highest volume of active sponsorship agreements in the 2019-20 NFL season, with more than 120 partnerships. ...
- Premier League Considers 'PremFlix' Streaming Service Overseas
Around the Net In MAD London, Sean Hargrave - Monday, February 10, 2020
"The Guardian" reveals that the Premier League is considering its own online subscription service, dubbed "PremFlix," for overseas markets. ...
- TV Networks Face Tricky NFL Negotiations
TV Watch, Wayne Friedman - Friday, February 7, 2020
NFL commissioner Roger Goodell said the league is "very open to changing packages, very open to changing partners," when it comes to negotiating media contracts that will expire in two ...
- NFL Regular-Season National TV Advertising Up 14% To $4.2 Billion
Television News Daily, Wayne Friedman - Thursday, February 6, 2020
Following a 5% gain in TV viewership for NFL regular-season games this past season, the NFL's TV networks had a 14% increase in national TV advertising revenues, according to a ...
- Roku Confirms New Fox Deal Hours Before Super Bowl Telecast
Television News Daily, Wayne Friedman - Saturday, February 1, 2020
Roku says it has struck a new distribution deal with Fox Corp. to carry its streaming apps. ...
- Most Popular Brands, Greatest Lift Among NFL Fans
Research Intelligencer, Joe Mandese - Thursday, January 30, 2020
As the 2019-20 NFL season/post-season winds down with this weekend's Big Game, Morning Consult has published a fascinating retrospective on the NFL's brand rub. The analysis above ranks the brand ...
- The NFL 2020 Brand Enjoys Higher Favorability Pre-Super Bowl
TV Watch, Wayne Friedman - Friday, January 31, 2020
For the second straight year, overall NFL regular-season games posted modest single-digit viewership gains. ...
- Super Bowl Marketers Holding Back Pre-Releasing Messaging
Television News Daily, Wayne Friedman - Monday, January 27, 2020
Just 24 brands have released Super Bowl ads and/or ad teasers on a variety of platforms including YouTube and Facebook, according to iSpot.tv. This totals some $13.5 million in media ...
- Heinz Supports Super Bowl Ad With Multiple Promotions
Mediapsssst, Richard Whitman - Friday, January 24, 2020
Heinz is really doing it up with promotions to support its Super Bowl ad investment this year. One targets thousands, while another targets millions of fans nationally. ...
- NFC, AFC Championship Games Viewing Down From 2019, Remain Top TV Programs
Television News Daily, Wayne Friedman - Tuesday, January 21, 2020
The NFC and AFC Championship games maintained big 40-million-plus viewership totals, although they registered some of the lowest numbers in several years. ...
- Liverpool FC Launches Subscription Channel On YouTube
Around the Net In MAD London, Sean Hargrave - Tuesday, January 21, 2020
Liverpool FC has become the first Premier League football team to launch a paid-for YouTube channel, "Marketing Week" writes. The service costs 99p per month for exclusive content that will ...
- The NFL's Social Justice PSA
Mediapsssst, Richard Whitman - Monday, January 20, 2020
The spot, from 72andSunny, is one of a series of PSAs the league has created to foster awareness of social-justice issues. ...
- Manchester United Seeks First Creative Director
Around the Net In MAD London, Sean Hargrave - Wednesday, January 15, 2020
Manchester United FC is looking for its first creative director to work in-house on world-class campaigns, Campaign reveals. ...
- NFL Viewers Show Post-Season Gains; State Farm, Verizon, Geico, Progressive, TurboTax Big Ad Spenders
Television News Daily, Wayne Friedman - Tuesday, January 14, 2020
Looking at two weeks of post-season action, the NFL is up 5% to an average Nielsen 32.0 million viewers. The most recent divisional round was up 2% to 33.2 million ...
