- Amazon Prime Video Trumps National TV With 'Exclusive' For NFL Cards, 49ers Game
Digital News Daily, Karlene Lukovitz - Tuesday, December 1, 2020
The Dec. 26 game won't be on national TV -- although it will be aired on local TV affiliates in the teams' home markets, and be accessible through mobile ...
- NFL's Regular Season Is Down 9% In Nielsen Ratings, Pandemic Issues Cited
Television News Daily, Wayne Friedman - Wednesday, November 25, 2020
Earlier in the season, some Sunday afternoon games were rescheduled to Monday or Tuesday prime-time slots. ...
- Pro Bowl Goes Virtual Via EA Sports Madden NFL 21
Around the Net In Brand Marketing, Tanya Gazdik - Wednesday, November 18, 2020
NFL fans can take heart -- there's still more "football" to come. After the real-life version of football's all-star game was canceled, the Pro Bowl instead will play out ...
- National TV Ad Spending Fell 7% Through September, Sports More Than Double That
Digital News Daily, Karlene Lukovitz - Monday, November 9, 2020
NFL national ad revenue is actually up 8% versus last year's first nine months, but the rest of the sports world has been hard-hit. ...
- NFL Down 8% In Average Game Viewership Due To Sports TV Overload
Television News Daily, Wayne Friedman - Wednesday, November 4, 2020
Analysts and network execs attribute the decline to sports TV competition overload from end-of-the-season NBA playoffs and finals and MLB's World Series. Through 8 weekends, NBC's Sunday Night Football" ...
- Verizon Will Launch 5G NFL Experience -- For Very Select Crowd
Marketing Daily, P.J. Bednarski - Friday, October 30, 2020
The Verizon 5G SuperStadium experience lets fans see up to seven different camera angles on the field, bringing them closer to the on-field action. ...
- New TV Season, Marked By Massive Entertainment Ad Declines, Kicks Off With Fewer New Shows
Television News Daily, Wayne Friedman - Wednesday, October 21, 2020
Total national TV entertainment advertising sank 25% in September to $2 billion -- mostly due to the lack of TV network prime-time programming for the new TV season, according ...
- The Rough-And-Tumble Life Of A New York Giants Fan
Mediapsssst, Richard Whitman - Friday, October 16, 2020
In the pursuit of a cold one, the fan in this Bud Light spot gets stomped on, hit by a bus and tossed in the garbage. It's OK though, he ...
- Amazon Expands NFL Streaming With 2021 Wild Card Game Rights
Digital News Daily, Karlene Lukovitz - Thursday, October 15, 2020
Amazon Prime Video, which already has rights to stream 11 "Thursday Night Football" games, will now also livestream one of two new NFL postseason playoff games. ...
- Two Weeks Of NFL Games Sink 7% In Viewership; Geico, Progressive, AT&T Top Advertisers
Television News Daily, Wayne Friedman - Thursday, September 24, 2020
Two weeks into the NFL season show a 7% decline in the average Nielsen-measured viewing per game across all networks to 15.0 million viewers vs. the same period a ye ...
- NFL Kickoff Game Reaps 'Double Digit' Ad Gain
Television News Daily, Wayne Friedman - Friday, September 11, 2020
Signaling a strong return for the NFL season, NBC Sports says Thursday night's "NFL Kickoff" game had "double digit" percentage gains in overall ad revenues for the season's first ga ...
- Mahomes Will Play In The NFL Season Opener, Star In One Of Its Ads
Mediapsssst, Richard Whitman - Thursday, September 10, 2020
The spot, entitled "Rising Into Something Greater," is inspired by the look of the Academy Award-winning short "Dear Basketball," directed by the late Kobe Bryant. ...
- NFL Rights Fees For TV Networks Could Soar, To See A 57% Hike: Analyst
Television News Daily, Wayne Friedman - Thursday, September 10, 2020
Driven by network tv's growing dependence on NFL programming, rights fees could rise 57% to $8.8 billion, MoffettNathanson estimates, as a new round of multi-year contracts are set to g ...
- Now It's NFL's Turn To Come Back Amid COVID-19 Pandemic
TVBlog, Adam Buckman - Friday, September 11, 2020
TV's biggest attraction comes back in earnest this weekend surrounded by questions. ...
- Hut 1! Sniff 2! Babe Wine Offers Football-Themed Candles, Including 'Jock Strap''
Marketing Daily, P.J. Bednarski - Wednesday, September 9, 2020
Brand aims "to enhance the at-home game day experience through scents that'll make you feel like you're really there." ...
- Nissan, Hyundai Return To Football, Whatever The Season Might Bring
Marketing Daily - Top of the News, Tanya Gazdik - Thursday, September 10, 2020
"College sports is the largest area of Nissan's annual media spend," according to Nissan's Allyson Witherspoon. ...
- Pepsi Highlights NFL Fan Stories
Marketing Daily, Tanya Gazdik - Wednesday, September 2, 2020
"While things may look different this year, fans still share an unapologetic passion for the sport of football," says Pepsi's Todd Kaplan. ...
- Belichick Does His First TV Commercial Work For Subway
MAD, Steve McClellan - Tuesday, September 1, 2020
The ads are part of the food chain's new "Footlong Season" campaign from dentsumcgarrybowen aligned with its new NFL sponsorship. ...
- Progressive Returns With NFL-Themed Creative
Marketing Daily, Tanya Gazdik - Wednesday, September 2, 2020
"Viewers will still enjoy relatable situations off the field regardless of what the NFL season looks like this year," says Progressive CMO Jeff Charney. ...
- Punt, Pass Or Block: What If The Biggest TV Show Of The Year Doesn't Have A Live Audience?
TV Watch, Wayne Friedman - Wednesday, August 19, 2020
In a pandemic, everything changes, including the ads, engagement and half-time show for the Super Bowl. ...
- Good Man Brand Optimizes For ROSI (Return On Social Investment)
Brand Insider, Steve Smith - Friday, August 14, 2020
From its founding in 2016, the company aimed to grow social capital --- and now social impact is a central part of its model. ...
- The XFL Bought By Dwayne Johnson Group For $15M, Avoids Bankruptcy
Television News Daily, Wayne Friedman - Monday, August 3, 2020
The alternative professional football league, which filed bankruptcy proceedings earlier this year, has been bought $15 million by a group led by actor/producer Dwayne Johnson. ...
- Starved For Inspiration? GoDaddy Launches Podcast Series With A Positive Vibe
Search & Performance Marketing Daily, Laurie Sullivan - Tuesday, July 28, 2020
The podcast series features people talking about what it takes to be an underserved entrepreneur and turn a small business idea into reality in the U.S. ...
- BLM: Which Ads Resonate Most With Consumers?
Search & Performance Marketing Daily, Laurie Sullivan - Tuesday, July 28, 2020
Data from Unruly will help marketers better understand the role and impact of race and stereotypes in advertising and consumers' reactions, emotions and sentiment regarding these ads. ...
- Tongal Community Sets Out To Help Washington D.C.'s NFL Team Rebrand
Search & Performance Marketing Daily, Laurie Sullivan - Friday, July 24, 2020
Content creation studio Tongal has launched a search to help rename Washington D.C.'s NFL franchise. When the team could not decide on one, Tongal asked their community of content creato ...
- NOM Names Brian Atwood, Veteran Ad Exec, To CEO
Data & Programmatic Insider, Laurie Sullivan - Monday, July 20, 2020
The amount of risky content served on platforms continues to force some advertisers to defund news. "Brands are afraid of disinformation," said Brian Atwood, newly appointed CEO at NOM, whi ...
- More Americans Support BLM, NFL Players Taking A Knee During Anthem
Research Intelligencer, Joe Mandese - Thursday, June 11, 2020
A plurality of Americans -- especially NFL fans -- support more players taking a knee in recognition of the Black Lives Matter movement during NFL games. That's one of t ...
- Sports TV Imagery To Change, Impacted By Off-Field Social Unrest
TV Watch, Wayne Friedman - Thursday, June 11, 2020
Wondering how many more pro sport players will be taking a knee when various leagues start next month? ...
- Another Down Broadcast TV Year: Only 15 Of 133 Shows Improved In 2019-2020
Television News Daily, Wayne Friedman - Friday, June 5, 2020
Two big gainers were top-rated "Sunday Night Football" on NBC and "Thursday Night Football" on Fox. Three scripted entertainment shows also had gains with NBC's Chicago Fire," up 0.3% ...
- Disney: Sports TV Ad Deal-Making Has Begun, 'Multi-Year' Deals Being Completed
Television News Daily, Wayne Friedman - Friday, June 5, 2020
"The sports marketplace has started to move," says Rita Ferro, president, Disney Advertising Sales. "We are well on our way in terms of multi-year deals that are part of t ...
