- College Football National TV Ad Revenue Up Vs. 2020 To $122.8 Million
Television News Daily, Wayne Friedman - Friday, October 8, 2021
So far, ABC, ESPN and Fox have pulled in the highest national TV ad revenue -- at $40.6 million, $24.2 million, and $22.7 million, respectively. National TV ad revenue aft ...
- Verizon Bringing Fans Closer To Live NFL Action -- Is That Live Enough?
Mobile Insider, Wayne Friedman - Thursday, October 7, 2021
Since the start of the 2021/2022 NFL season, Verizon 5G Ultra Wideband has been live in select parts of 25 stadiums. ...
- With Smoked Sweatpants And College Running Backs, Arby's Looks For New Fans
QSR Land, Sarah Mahoney - Tuesday, October 5, 2021
With "Arby's RBs," Arby's is the latest fast-food company to tap into college athletes -- and the first to target a position: running backs. ...
- Expanding The TV Sports Franchise
TV Watch, Wayne Friedman - Tuesday, September 28, 2021
Building big brand team identities and marketing personalities can be a difficult task when starting from scratch. ...
- Mountain Mike's Celebrates 49ers With Big Giveaway
QSR Land, Sarah Mahoney - Tuesday, September 14, 2021
Football is back, and Mountain Mike's is celebrating the 75th anniversary of the San Francisco 49ers with a $75,000 cash giveaway. ...
- Chevy Debuts Off-Road Silverado During NFL Opener
Marketing Daily, Tanya Gazdik - Sunday, September 12, 2021
Celebrities featured in the spot include actor Chris Pratt; musician Breland and 2020 NASCAR Cup Champion Chase Elliott. ...
- NFL Kickoff 2021: Opening Game Up 19% To 24M Viewers
Television News Daily, Wayne Friedman - Friday, September 10, 2021
The game featured the Tampa Bay Buccaneers -- current Super Bowl champions -- who beat the Dallas Cowboys 31-29 in a prime-time broadcast of a game the league calls N ...
- State Farm Brings Back QBs For NFL Spots
Marketing Daily, Tanya Gazdik - Thursday, September 9, 2021
In the new spots, the quarterbacks show how State Farm's rates can fit any budget. ...
- Pepsi Gears Up Fans To Encourage Football Binge-Watching
Marketing Daily - Top of the News, Steve Ellwanger - Friday, September 10, 2021
NFL's official soft drink is giving away more than $1 million in NFL gear in hope fans will "spend 12 hours on a couch just watching football all day lo ...
- NFL's 'Sunday Ticket' Reportedly Being Pursued By ESPN
Television News Daily, Wayne Friedman - Friday, September 10, 2021
Amid negotiations for a new NFL Sunday Ticket package, DirecTV will pay the league $2.1 billion in "net losses" for the completion of the agreement, its existing 10-year deal. Direc ...
- Verizon Drops NFL Mobile Streaming Rights In New 10-Year 5G Deal
Digital News Daily, Karlene Lukovitz - Thursday, September 9, 2021
Relinquishing the mobile rights fits with Verizon's strategy of focusing on networks instead of content. ...
- Progressive Brings Back Baker Mayfield For Season Three
Marketing Daily, Tanya Gazdik - Wednesday, September 8, 2021
"The approach we've taken with this campaign is similar to all of our other creative -- provide release through humor," says Progressive's Jeff Charney. ...
- NFL To See Rise In Sports Betting, Possible Cure For Declines In TV Ratings
Television News Daily, Wayne Friedman - Wednesday, September 8, 2021
Some $27 billion has been legally wagered on sports overall during the first seven months of 2021. ...
- NBC Sees Double-Digit NFL Price Hikes, Super Bowl Hits $6.5M For 30-Second Spot
Television News Daily, Wayne Friedman - Wednesday, September 8, 2021
NBC says there are under five units remaining in the big game, which will air Feb. 13, 2022. For this season and the Super Bowl, automotive, beverage and entertainment wi ...
- Why A College Athlete Ruling Is A Slam Dunk For Influencer Marketing
MediaDailyNews, Colin Kirkland - Wednesday, September 8, 2021
Now, through brand endorsements, promotions, and their virtual personalities, college athletes are able to make money on their own. ...
- Nissan Uses College Football Fan Tweets As Creative Inspiration
Marketing Daily, Tanya Gazdik - Thursday, September 2, 2021
"We are just amazed by the level of engagement and interest fans have in the players," Nissan's Allyson Witherspoon tells "Marketing Daily." ...
- Tide's First Washing Machine Is A Very Limited Edition
Marketing Daily, Les Luchter - Wednesday, September 1, 2021
Partnering with NFL, Tide created 10 units of the Tide Cold Washer, with voices of NFL players reminding users to wash in cold water. ...
- NFL Adds Sportsbooks Deals For New TV Season
Television News Daily, Wayne Friedman - Monday, August 30, 2021
The NFL has added sports betting agreements with four sportsbooks: Fox Bet, BetMGM, PointsBet and WynnBET. ...
- Sports Betting Ops Ramp Up National TV Messaging As NFL Season Kicks Off
Television News Daily, Wayne Friedman - Tuesday, August 31, 2021
In total, some $2.8 million in national TV advertising was spent from July 31-August 29 by the casino/gambling category, according to iSpot.tv. ...
- Aflac College Football Effort Features Coaches Nick Saban, Deion Sanders
Marketing Daily, Tanya Gazdik - Wednesday, August 25, 2021
Aflac aims to call attention to the gap in resources for HBCUs, and more broadly for communities of color. ...
- Football-Obsessed Bojangles Signs College QBs
QSR Land, Sarah Mahoney - Tuesday, July 27, 2021
In the South, college football is everything. Bojangles' Jackie Woodward, chief brand and marketing officer, explains why it moved so fast to sign two top college quarterbacks. ...
- College Athletes Are Getting Paid - Will TV Networks Have To Kick In, Too?
TV Watch, Wayne Friedman - Thursday, July 1, 2021
Football and basketball are at the top of the list when it comes to lucrative college sports. ...
- Parts Of New Quiz Show 'College Bowl' Raise Questions
TVBlog, Adam Buckman - Friday, June 18, 2021
NBC must have really wanted to be in business with the Manning brothers to OK the new "College Bowl" premiering next Tuesday. ...
- Diageo Becomes NFL's First Official Spirits Sponsor
Digital News Daily, Karlene Lukovitz - Wednesday, June 16, 2021
Terms were not disclosed, but one estimate put the all-in cost of the deal at about $30 million per year. ...
- Redskins Rebrand, Led By Former WSJ Exec,Transforms Washington Football Team Image
Search & Performance Marketing Daily, Laurie Sullivan - Thursday, May 27, 2021
As the team rebrands from the Washington Redskins, it hired Will Misselbrook to oversee its storytelling and brand marketing strategies and develop content to reach fans and team sponsors. ...
- NFL Draft Gets Sacked, Viewers Fall 18%
Television News Daily, Wayne Friedman - Monday, May 3, 2021
The NFL draft opening round drew 12.5 million viewers in the Nielsen live program-plus same day metric across ESPN, ABC, and the NFL Network -- the second-best results ever f ...
- Schlotzsky's Drafts Terry Bradshaw For 'Meatier' Sandwich Tutorial
Marketing Daily, Steve Ellwanger - Thursday, April 29, 2021
"Train For A Mouthful" is part of a BOGO promotion to generate awareness of the meatier sandwiches. ...
- NFL, iHeart Launch Podcasting Network
Digital News Daily, Karlene Lukovitz - Tuesday, April 20, 2021
iHeart will distribute existing NFL podcasts and co-produce and distribute two dozen new NFL podcasts. ...
- Aaron Rodgers As Permanent 'Jeopardy' Host? Dear God, No
TVBlog, Adam Buckman - Tuesday, April 13, 2021
According to recent news stories, Green Bay Packers quarterback Aaron Rodgers would like to become the permanent host of "Jeopardy!" ...
- NFL Gets More Game, Ups Ad Intake
TV Watch, Wayne Friedman - Friday, April 2, 2021
In the grab for more TV shelf space, The NFL is not a newbie. There is $400 million in potential new ad dollars to consider. ...
