- Football-Obsessed Bojangles Signs College QBs
QSR Land, Sarah Mahoney - Tuesday, July 27, 2021
In the South, college football is everything. Bojangles' Jackie Woodward, chief brand and marketing officer, explains why it moved so fast to sign two top college quarterbacks. ...
- College Athletes Are Getting Paid - Will TV Networks Have To Kick In, Too?
TV Watch, Wayne Friedman - Thursday, July 1, 2021
Football and basketball are at the top of the list when it comes to lucrative college sports. ...
- Parts Of New Quiz Show 'College Bowl' Raise Questions
TVBlog, Adam Buckman - Friday, June 18, 2021
NBC must have really wanted to be in business with the Manning brothers to OK the new "College Bowl" premiering next Tuesday. ...
- Diageo Becomes NFL's First Official Spirits Sponsor
Digital News Daily, Karlene Lukovitz - Wednesday, June 16, 2021
Terms were not disclosed, but one estimate put the all-in cost of the deal at about $30 million per year. ...
- Redskins Rebrand, Led By Former WSJ Exec,Transforms Washington Football Team Image
Search & Performance Marketing Daily, Laurie Sullivan - Thursday, May 27, 2021
As the team rebrands from the Washington Redskins, it hired Will Misselbrook to oversee its storytelling and brand marketing strategies and develop content to reach fans and team sponsors. ...
- NFL Draft Gets Sacked, Viewers Fall 18%
Television News Daily, Wayne Friedman - Monday, May 3, 2021
The NFL draft opening round drew 12.5 million viewers in the Nielsen live program-plus same day metric across ESPN, ABC, and the NFL Network -- the second-best results ever f ...
- Schlotzsky's Drafts Terry Bradshaw For 'Meatier' Sandwich Tutorial
Marketing Daily, Steve Ellwanger - Thursday, April 29, 2021
"Train For A Mouthful" is part of a BOGO promotion to generate awareness of the meatier sandwiches. ...
- NFL, iHeart Launch Podcasting Network
Digital News Daily, Karlene Lukovitz - Tuesday, April 20, 2021
iHeart will distribute existing NFL podcasts and co-produce and distribute two dozen new NFL podcasts. ...
- Aaron Rodgers As Permanent 'Jeopardy' Host? Dear God, No
TVBlog, Adam Buckman - Tuesday, April 13, 2021
According to recent news stories, Green Bay Packers quarterback Aaron Rodgers would like to become the permanent host of "Jeopardy!" ...
- NFL Gets More Game, Ups Ad Intake
TV Watch, Wayne Friedman - Friday, April 2, 2021
In the grab for more TV shelf space, The NFL is not a newbie. There is $400 million in potential new ad dollars to consider. ...
- NFL, TV's Premiere Content Supplier, Flexes Its Muscles
TVBlog, Adam Buckman - Thursday, March 25, 2021
The league won its new rights deals by realizing it held all the cards in this poker game and was uniquely positioned to rake in the pot. ...
- Disney's ESPN, ABC Are Big Winners In NFL Deal
Television News Daily, Wayne Friedman - Monday, March 22, 2021
Disney gained in the number of actual games, including two Super Bowls, MoffettNathanson analyst Michael Nathanson says. ESPN's "Monday Night Football" was up 4% last season to $232.1 million ...
- How Amazon's NFL Deal Could Redefine 'Prime' Time
RTBlog, Joe Mandese - Monday, March 22, 2021
"It's Amazon's world, and other rights holders are living in it," GroupM Business Intelligence Global President Brian Wieser wrote in an analysis of the new NFL rights deals he se ...
- NFL Scores Dominating Rights Deal. Can Advertisers Stage A Comeback?
TV Watch, Wayne Friedman - Monday, March 22, 2021
TV networks will need to find ways to raise advertising pricing around the big NFL programming in the next decade. ...
- NFL Strikes $100B+ Rights Deal, Amazon To Stream 'Thursday Night Football'
Television News Daily, Wayne Friedman - Thursday, March 18, 2021
Three TV networks will witness an eye-popping 100% increase in sports-rights fees -- Fox, NBC and CBS -- which had been anticipated. ...
- NFL Wants Crazy-Big Increases In Sports Fees
TV Watch, Wayne Friedman - Wednesday, February 24, 2021
If $5.6 billion in rights fees could -- in theory -- double to $10 billion, can TV networks still make money? ...
- NFL Looking For Massive Hikes In TV Rights Fees
Television News Daily, Wayne Friedman - Monday, February 22, 2021
The NFL wants to double the price tag of the previous TV deals, but one network, ESPN, is pushing back. ...
- CBS' Super Bowl Sinks 9% In Viewing, Streaming Rises 65%
Television News Daily, Wayne Friedman - Tuesday, February 9, 2021
The "Super Bowl LV" game was the lowest-viewed game since 2006, largely due to the lopsided win. ...
- Continuity, Connection Key In Pandemic-Compromised Sports World
Marketing Insider, Jon Last - Tuesday, February 9, 2021
For all the doomsayers in the media, the NFL, in completing its season on time and without any cancellations, has fulfilled a brand promise. ...
- Are Legacy Sports Networks Still As Valuable?
TV Watch, Wayne Friedman - Tuesday, February 9, 2021
Comcast's NBC Sports Network announced recently it would shutter NBCSN, a big 80-million-subscriber cable network. Is that a harbinger of the future? ...
- The COVID-19 Super Bowl: A Big Game Like No Other
TVBlog, Adam Buckman - Wednesday, February 3, 2021
As always, the commercials will be widely noted, seen and talked about. The preference here is: The wackier the better. ...
- CBS Sells Out Super Bowl Ad Time
Television News Daily, Wayne Friedman - Wednesday, January 27, 2021
CBS had initially been pricing 30-second commercials at around $5.6 million, according to media-buying executives. ...
- NFL Championship Games Grow 2% To 5% Vs. 2020
Television News Daily, Wayne Friedman - Tuesday, January 26, 2021
The Tampa Bay-Green Bay game grew 5% to 44.8 million viewers in Nielsen live program-plus-same day ratings versus the year before. ...
- Tums Aims For End-Run Around 'The Big Game'
Marketing Daily - Top of the News, P.J. Bednarski - Friday, January 22, 2021
Tums joins brands that use other ways than buying Super Bowl ads to get their messages across. ...
- NFL Post Season: Lower Viewership Per Game, Higher Ad Revenues
Television News Daily, Wayne Friedman - Wednesday, January 20, 2021
The second round of the four divisional games was down 7% to a Nielsen-measured 30.6 million in the live program-plus-same-day time-shifted metric. ...
- Amazon, Twitch Score Highest Viewing For Streaming NFL Game -- 4.8M 'Average Minute' Viewers: NFL
Television News Daily, Wayne Friedman - Tuesday, December 29, 2020
Saturday's NFL regular-season game posted 4.8 million "average minute" viewers on Amazon Prime Video and Twitch -- the highest ever for a streaming digital NFL game, based on estimated viewe ...
- Pandemic-Plagued NFL Viewing Is Down Vs. 2019
Television News Daily, Wayne Friedman - Thursday, December 24, 2020
One of the biggest losers is NBC's "Sunday Night Football," which dropped a steep 17% to 16.4 million viewers. ...
- Super Bowl 2021: It's Not Just The Game, It's The Total Picture
TV Watch, Wayne Friedman - Monday, December 21, 2020
Reports suggest CBS has yet to totally book all its ad inventory in the game -- now with seven weeks to go. ...
- Amazon Prime Video Trumps National TV With 'Exclusive' For NFL Cards, 49ers Game
Digital News Daily, Karlene Lukovitz - Tuesday, December 1, 2020
The Dec. 26 game won't be on national TV -- although it will be aired on local TV affiliates in the teams' home markets, and be accessible through mobile ...
- NFL's Regular Season Is Down 9% In Nielsen Ratings, Pandemic Issues Cited
Television News Daily, Wayne Friedman - Wednesday, November 25, 2020
Earlier in the season, some Sunday afternoon games were rescheduled to Monday or Tuesday prime-time slots. ...
